Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Royal Cyber Inc.

Location: Lahore, Sindh, Pakistan

Job Type: Part-time

Category: Marketing & Design Operations

Date Posted: 2026-08-26

Experience Level: 0-2 Years (Entry to Junior Level)

Remote Status: On-site

🚀 Role Summary

• Responsible for the end-to-end creative output for a B2B AI workforce automation platform targeting higher education institutions.

• Develop and execute visual design concepts for a wide array of marketing materials, from digital assets to physical event collateral.

• Collaborate closely with a fast-moving marketing team to translate abstract ideas into tangible, polished creative assets.

• Gain exposure to AI and emerging tech trends, applying this understanding to design solutions that reflect product functionality and industry direction.

• Focus on B2B marketing aesthetics and communication strategies relevant to IT directors and campus CIOs.

📝 Enhancement Note: The provided input indicates an "Entry to Junior Level" experience for a "Senior Graphic Designer" role. This is a contradiction. Based on the responsibilities and required skills, this role appears to be more aligned with a Junior or Mid-Level Graphic Designer who is expected to be a self-starter and capable of owning projects. The "Senior" title might reflect a high degree of autonomy and responsibility for a small team. The "Part-time" nature also suggests a need for efficiency and strong self-management.

📈 Primary Responsibilities

• Design engaging social media graphics and accompanying posts for various platforms, ensuring brand consistency and campaign alignment.

• Build and refine email templates and campaign creative assets to support marketing outreach and lead generation efforts.

• Develop professional one-pagers, sales collateral, and comprehensive marketing materials tailored for events and sales conversations.

• Create impactful graphics and marketing materials for conference and trade show booths, encompassing elements from attendee badges to large-scale backdrops.

• Design user-friendly web pages and web assets, including landing pages, product pages, and promotional banners.

• Perform basic video editing for marketing content, such as highlight reels, short social clips, and concise demo cut-downs, without requiring advanced VFX or motion graphics.

• Apply a keen understanding of AI and emerging technology trends to inform design choices and product representation.

• Employ B2B marketing principles to create visuals that resonate with target audiences in higher education technology sectors.

• Participate actively in an iterative creative process, transforming initial concepts into polished, ready-to-ship marketing assets.

📝 Enhancement Note: The responsibilities suggest a need for a designer who can handle a broad spectrum of design tasks, from digital to print and event-specific materials, with a focus on B2B marketing in the EdTech space. The expectation to "edit simple video content" indicates a need for versatility beyond traditional graphic design.

🎓 Skills & Qualifications

Education: [Specific degree requirements not provided. Candidates with a Bachelor's degree in Graphic Design, Visual Communications, or a related field are typically preferred. Equivalent practical experience will also be considered.]

Experience: 0-2 years of professional graphic design experience, with a strong emphasis on digital and B2B marketing collateral. Experience in a fast-paced startup or marketing team environment is beneficial.

Required Skills:

• Portfolio: A comprehensive portfolio demonstrating a wide range of design capabilities across digital, print, and social media.

• Design Software Proficiency: Expert-level skills in Figma and Canva for creating and managing design assets.

• Video Editing Basics: Comfort and proficiency with basic video editing tools (e.g., Premiere Rush, CapCut, or similar) for simple edits.

• B2B Marketing Acumen: Understanding of B2B marketing principles and what resonates with IT directors and campus CIOs.

• AI & Tech Literacy: Genuine interest in or working knowledge of AI and current technology trends, with the ability to translate complex concepts into understandable visuals.

• Communication: Strong verbal and written communication skills for effective collaboration and iterative feedback.

• Self-Management: Ability to work from loose briefs, shape execution independently, and manage multiple projects in a dynamic environment.

• Iterative Design: Experience working collaboratively and iteratively in a creative process.

Preferred Skills:

• Experience designing for trade show booths or in-person events.

• Familiarity with the higher education or EdTech market landscape.

• Basic motion graphics skills.

📝 Enhancement Note: The "Senior" title paired with "0-2 Years" experience suggests that while formal seniority might not be required, the candidate must possess a high degree of autonomy, initiative, and the ability to self-manage projects effectively from concept to completion. The emphasis on AI and B2B marketing indicates a need for designers who can grasp technical concepts and tailor them for specific business audiences.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of projects that highlight versatility across digital, print, and social media design.

• Include examples of B2B marketing collateral (e.g., one-pagers, sales decks, email campaigns) tailored for a professional audience.

• Present case studies or project examples that demonstrate the ability to translate abstract concepts into concrete visual solutions.

• Feature work that reflects an understanding of branding and visual identity, applied consistently across different mediums.

• Include any examples of web design or social media campaign assets that show an ability to engage a target audience. Process Documentation:

• While not explicitly stated, candidates are expected to demonstrate an understanding of design workflows, from brief interpretation to final asset delivery.

• Be prepared to discuss how you approach design challenges, manage feedback, and iterate on creative concepts.

• The ability to articulate the thought process behind design choices, especially concerning B2B messaging and AI product representation, will be crucial.

📝 Enhancement Note: For a role requiring a "Senior" title with limited experience, the portfolio is paramount. It needs to compensate for the lack of formal years of experience by showcasing advanced skills, strong conceptual thinking, and the ability to execute independently, particularly in B2B and tech-focused design.

💵 Compensation & Benefits

Salary Range: As this is a part-time role with potential for full-time conversion after a trial period, and the location is Lahore, Pakistan, the salary would typically be negotiated based on experience, skills, and the specific hours worked. For a Junior to Mid-Level Graphic Designer in Lahore, a part-time role might range from PKR 40,000 - PKR 80,000 per month, depending on the number of hours and the extent of responsibilities.

Benefits:

• Potential for conversion to a full-time position after a successful two-month trial.

• Opportunity to work with cutting-edge AI technology and contribute to an innovative platform.

• Exposure to B2B marketing strategies and the EdTech industry.

• Collaborative and fast-paced startup environment.

• Flexible working hours, common for part-time roles.

Working Hours: This is a part-time role. The exact number of hours per week will be discussed and agreed upon during the hiring process, likely requiring significant availability during the initial two-month trial period.

📝 Enhancement Note: Salary estimates are based on general market data for part-time graphic design roles in Lahore, Pakistan, for junior to mid-level professionals. The potential for full-time conversion is a key benefit that should be highlighted.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Workforce Automation Platform for Higher Education)

Company Size: Small, fast-moving marketing team within CampusMind. CampusMind itself is described as a platform, implying it's a tech company with a product focus. (Company Size for Royal Cyber Inc. is not specified, but it's the employer of record, while CampusMind is the client/project).

Founded: CampusMind is an AI workforce automation platform. The founding date is not specified, but it operates in the rapidly evolving AI and EdTech sectors.

Team Structure:

• The designer will be part of a small, agile marketing team at CampusMind.

• This team is responsible for driving marketing initiatives for the AI workforce automation platform.

• Collaboration is expected to be direct and iterative with team members. Methodology:

• Data-driven decision-making and performance analysis are implied through marketing objectives.

• Agile and iterative approach to creative development and campaign execution.

• Focus on efficiency and automation, reflecting the company's core product offering.

Company Website: www.royalcyber.com (for the employer of record), and implied product website for CampusMind (not directly provided but described).

📝 Enhancement Note: The context of CampusMind as an AI workforce automation platform for higher education is crucial. The designer's work will directly support the growth and market penetration of this innovative product. Royal Cyber Inc. acts as the hiring entity, which is common for outsourcing or talent acquisition services.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Graphic Designer" but with 0-2 years of experience, it functions as a highly autonomous Junior Designer or a Designer with significant responsibility in a small team. The focus is on taking ownership of a broad range of creative tasks.

Reporting Structure: The designer will report to a manager or lead within the CampusMind marketing team. Direct collaboration with other marketing team members is expected.

Operations Impact: The designer's work will directly influence brand perception, marketing campaign effectiveness, lead generation, and overall market presence for the CampusMind AI platform. Visuals are critical for conveying the value proposition of complex AI solutions to educational institutions.

Growth Opportunities:

• Full-Time Conversion: The primary growth opportunity is the potential to transition from a part-time to a full-time role based on performance and fit.

• Skill Expansion: Opportunity to gain experience in a wider array of design disciplines (digital, print, web, social, basic video) and in a specialized B2B tech niche (AI, EdTech).

• Creative Ownership: Develop strong project management and creative strategy skills by owning the full creative output for campaigns and events.

• Industry Exposure: Deepen understanding of AI, workforce automation, and the higher education technology market.

📝 Enhancement Note: The "Senior" title is a key point of discussion for candidates. It suggests a need for maturity in work ethic and project management, even with limited years in the field. The growth path is clearly defined by the potential full-time conversion and the expansion of skills within a growing tech company.

🌐 Work Environment

Office Type: On-site in Lahore, Pakistan. The description implies a collaborative office setting where the designer will work closely with the marketing team.

Office Location(s): Lahore, Sindh, Pakistan. Specific details about office amenities or accessibility are not provided.

Workspace Context:

• A dynamic, fast-paced startup environment within the CampusMind marketing team.

• Emphasis on collaboration and iterative feedback loops with colleagues.

• Access to standard design tools and technology, with a specific mention of Figma and Canva.

• The environment encourages self-starters who can take initiative and work with minimal supervision.

Work Schedule: Part-time, on-site. Specific daily or weekly hours will be negotiated, but the role requires consistent availability and engagement to be effective, especially during the trial period.

📝 Enhancement Note: The on-site requirement is important for candidates to note. The description of a "small, fast-moving marketing team" suggests a potentially energetic and collaborative workspace, typical of tech startups.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio against the core requirements.

• Portfolio Review & Creative Discussion: A session focused on the candidate's portfolio, discussing specific projects, design choices, and process. Expect questions about how you approach B2B marketing, AI concepts, and iterative design.

• Skills Assessment: Practical exercise or discussion around design tool proficiency (Figma, Canva) and basic video editing capabilities.

• Team Fit & Cultural Interview: Discussion to assess communication skills, collaborative approach, and alignment with the fast-paced, self-starter culture. Questions may focus on your interest in AI and higher education.

• Final Interview: Potentially with a senior member of the marketing team or leadership to discuss the role, expectations, and terms of the part-time engagement, including the trial period.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate the required skills: digital, print, social, B2B focus, and any event design.

• Highlight B2B & Tech: If possible, include any work that shows an understanding of professional audiences or technology products. If not, emphasize transferable skills like clear communication and problem-solving through design.

• Showcase Process: Be ready to articulate your design process for 2-3 key projects. How did you interpret the brief? What challenges did you face? How did you iterate?

• Demonstrate Tool Proficiency: Ensure your portfolio reflects strong command of Figma and Canva.

• Address AI/Tech Interest: If you have projects or personal work related to AI or emerging tech, highlight them. If not, be prepared to articulate your genuine interest and learning approach.

• Video Editing: If you have any simple video edits in your portfolio, include them or be ready to discuss your experience.

Challenge Preparation:

• Be prepared for a small design challenge, potentially involving creating a social media graphic or a one-pager based on a brief provided by the team.

• Practice articulating your design decisions concisely and effectively, focusing on how your design meets the objectives of B2B marketing and conveys the value of an AI product.

• Prepare to discuss your understanding of the higher education market and how design can support outreach to institutions.

📝 Enhancement Note: The "Senior" title implies that candidates should be prepared to present themselves as capable of taking significant ownership. The portfolio review will be critical, needing to compensate for limited formal experience with strong demonstrated skills and a clear understanding of the role's objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and asset creation. Proficiency is a must.

• Canva: Utilized for quick creation of social media graphics, presentations, and marketing materials. Ease of use and speed are key.

Analytics & Reporting:

• While not a direct responsibility, an understanding of how design impacts key marketing metrics (e.g., engagement rates on social media, click-through rates on emails, conversion rates on landing pages) is beneficial. CRM & Automation:

• Familiarity with how design assets are integrated into marketing automation platforms or CRM systems for campaigns is a plus, but not a primary requirement.

📝 Enhancement Note: The explicit mention of Figma and Canva indicates these are the core design tools. Candidates should be comfortable and highly proficient in both. The emphasis on "quick creation" and "ease of use" for Canva suggests it's used for rapid asset generation, while Figma is likely for more structured design work.

👥 Team Culture & Values

Operations Values:

• Autonomy & Ownership: Expectation to take initiative and own creative projects from start to finish with minimal hand-holding.

• Collaboration & Iteration: Working closely with the marketing team, accepting feedback, and refining designs collaboratively.

• Efficiency & Automation: A culture that values smart work, leveraging tools for speed and effectiveness, mirroring the company's product.

• Innovation & Forward-Thinking: Embracing new technologies like AI and understanding their implications for design and marketing.

• B2B Marketing Focus: Understanding the nuances of marketing to professional audiences and institutions.

Collaboration Style:

• Back-and-forth, iterative creative process.

• Open communication and willingness to shape and be shaped by ideas.

• Team members are expected to be proactive in seeking and providing input.

📝 Enhancement Note: The culture seems to value proactivity, self-sufficiency, and a collaborative spirit. The designer needs to be comfortable with ambiguity and quick to adapt, which is common in fast-paced tech environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing "Senior" Expectations with Experience: The primary challenge will be meeting the expectations of a "Senior" role with limited formal experience, requiring a high degree of self-motivation and skill demonstration.

• Translating Technical Concepts: Effectively designing visuals that accurately and compellingly represent complex AI technology to a non-technical or semi-technical B2B audience.

• Fast-Paced Environment: Adapting to a rapidly moving marketing team where concepts can evolve quickly and assets are needed on tight timelines.

• Versatility Across Mediums: Successfully executing a broad range of design tasks from social media graphics to web assets and trade show booths.

Learning & Development Opportunities:

• Hands-on AI/EdTech Exposure: Gain practical experience within the rapidly growing AI and EdTech sectors.

• Broad Design Skill Development: Enhance capabilities across digital, print, web, social media, and basic video editing.

• B2B Marketing Strategy: Develop a deeper understanding of B2B marketing principles and target audience engagement.

• Portfolio Enhancement: Build a robust portfolio with diverse, impactful projects that can accelerate career growth.

📝 Enhancement Note: The challenges are directly linked to the unique framing of the role ("Senior" with junior experience) and the specific industry context (AI for Higher Ed). The growth opportunities are substantial for someone looking to build a versatile design career in tech.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took a vague concept and turned it into a complete visual asset. What was your process?" (Focus on initiative, interpretation, and execution).

• "How do you approach designing for a B2B audience, specifically for IT professionals or university administrators?" (Highlight understanding of professional communication, value proposition, and target audience needs).

• "Imagine we're launching a new AI feature for student support. How would you visually represent this to a university CIO?" (Demonstrate ability to translate tech concepts into clear, compelling visuals).

• "Walk us through a project in your portfolio where you had to iterate on your design based on feedback. What did you learn?" (Showcase collaborative skills and adaptability). Company & Culture Questions:

• "What interests you about AI and its application in higher education?" (Express genuine curiosity and understanding of the EdTech space).

• "How do you stay up-to-date with design trends and new technologies?" (Demonstrate a proactive learning approach).

• "Describe your ideal work environment and how you collaborate with a marketing team." (Align with the described fast-paced, iterative, and collaborative culture).

• "How do you manage your time and prioritize tasks when working on multiple projects with different deadlines?" (Address the need for self-management in a part-time role). Portfolio Presentation Strategy:

• Storytelling: For each selected project, tell a brief story: the challenge, your approach, the solution, and the impact (if measurable).

• Tool Focus: Be ready to discuss your specific use of Figma and Canva in your projects.

• B2B & Tech Relevance: Emphasize projects that align with B2B marketing or technology, or explain how your general design skills are transferable.

• Video Editing: If you have video examples, be prepared to discuss your role and the tools used.

• Conciseness: Keep your presentation clear, focused, and efficient, reflecting the fast-paced nature of the team.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating the candidate's ability to perform at a "senior" level in terms of independence and problem-solving, despite their years of experience, and their understanding of the specific industry and B2B marketing context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Zoho Recruit portal.

• Portfolio Customization: Ensure your submitted portfolio specifically highlights projects demonstrating versatility across digital, print, and social media, with a focus on B2B marketing if possible. Tailor your resume to emphasize initiative and project ownership.

• Resume Optimization: Clearly articulate your proficiency in Figma and Canva, any experience with basic video editing, and your understanding of B2B marketing principles. Highlight any direct experience or strong interest in AI and technology.

• Interview Preparation: Practice articulating your design process, your interest in AI/EdTech, and how you'd approach designing for a B2B audience. Be ready to discuss your portfolio in detail and potentially complete a design challenge.

• Company Research: Familiarize yourself with CampusMind's platform and its target market (higher education institutions). Understand the value proposition of AI workforce automation. Research Royal Cyber Inc. to understand their service offerings as an employer of record.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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