Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Persistent Systems

Location: New York, NY, United States

Job Type: Other

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 13, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Design and produce high-impact visual content across digital, print, and experiential channels, ensuring alignment with brand guidelines and enhancing audience engagement.

• Leverage emerging AI-driven creative tools to optimize design workflows, improve efficiency, and explore innovative design techniques for scalable and creative output.

• Develop compelling visual assets for integrated marketing campaigns, thought leadership content, video series, and social media initiatives to support business objectives.

• Maintain high standards for design quality, establish refined creative workflows, and manage digital asset libraries to ensure consistency and organization.

📝 Enhancement Note: While the role is listed under "Other" employment type, the core responsibilities and required skills strongly indicate a focus within the Creative and Marketing functions, specifically graphic design with an emphasis on modern, AI-integrated creative processes. This role is critical for translating complex technical concepts into accessible visual narratives, a key GTM function.

📈 Primary Responsibilities

• Spearhead the design and production of high-quality visual assets for a diverse range of channels, including social media, web, video graphics, presentations, and event materials, ensuring strict adherence to established brand guidelines.

• Integrate advanced AI tools (e.g., generative design, image creation platforms) into the creative process to enhance efficiency, scalability, and the overall creative output, staying ahead of industry trends in AI-enabled design.

• Develop impactful visual content for comprehensive marketing campaigns, including demand generation initiatives, product launches, and event promotions, ensuring timely delivery and strategic alignment with campaign objectives.

• Create engaging graphics for thought leadership content, video series, and social media platforms, aiming to increase brand visibility and audience interaction.

• Support trade shows and events by designing and producing essential materials such as booth graphics, signage, and promotional collateral, contributing to a cohesive brand presence.

• Establish and continuously refine creative workflows and processes to improve operational efficiency, scalability, and the overall quality of design deliverables.

• Maintain meticulous organization of digital asset libraries and design systems, ensuring easy accessibility and consistent application of brand elements.

📝 Enhancement Note: The emphasis on AI tools and their integration into "creative workflows and output efficiency" suggests this role will be instrumental in modernizing Persistent Systems' content creation pipeline. The responsibility to "explore and implement new AI-driven design techniques" indicates a proactive approach to innovation within the creative function.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field is typically expected for a Senior Graphic Designer role. Equivalent professional experience may be considered.

Experience: Minimum of 5 years of professional experience in graphic design, with a strong preference for experience within B2B or technology-driven environments, particularly in defense or related sectors.

Required Skills:

• Advanced proficiency in the Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and After Effects, for comprehensive design and editing capabilities.

• Proven experience utilizing AI tools for design and content generation, such as Midjourney, DALL·E, Adobe Firefly, or comparable platforms, to enhance creative output.

• A robust portfolio that impressively showcases a breadth of work across digital, print, and campaign-based design projects, demonstrating creative range and technical skill.

• Solid understanding of core design principles, including branding, typography, layout composition, and effective visual storytelling techniques.

• Demonstrated ability to manage multiple concurrent projects, prioritize tasks effectively, and deliver high-quality results under demanding deadlines in a fast-paced setting.

• Strong communication and interpersonal skills, essential for collaborating effectively with cross-functional teams and stakeholders.

Preferred Skills:

• Prior experience in supporting marketing campaigns within the defense, technology, or B2B industries, providing relevant market context.

• Strong capabilities in 2D and 3D animation, with the ability to create dynamic visual content for video, digital campaigns, and experiential environments.

• Proficiency in motion graphics and video editing, enabling the creation of engaging multimedia content.

• Familiarity with web design principles and basic UX/UI concepts to inform digital asset creation.

• Experience working collaboratively within integrated marketing teams, understanding campaign dynamics and cross-functional dependencies.

📝 Enhancement Note: The requirement for a US security clearance is a significant qualification that will narrow the candidate pool. The preference for B2B, technology, and defense industry experience indicates that candidates familiar with these sectors will have a distinct advantage in understanding the company's market and client base.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of projects demonstrating proficiency in digital, print, and campaign design, highlighting the ability to adapt style and approach to different media and objectives.

• Include case studies or examples that illustrate the application of AI tools in the design process, detailing how these tools contributed to efficiency, innovation, or enhanced creative outcomes.

• Present examples of maintaining brand consistency across multiple touchpoints and channels, demonstrating an understanding of brand governance and visual identity management.

• Feature projects that required translating complex technical or conceptual information into clear, compelling visual narratives, particularly relevant to Persistent Systems' technology focus.

Process Documentation:

• Demonstrate experience in establishing and refining creative workflows, focusing on efficiency, scalability, and quality control in design production.

• Provide examples of process optimization efforts, such as implementing new tools, automating repetitive tasks, or streamlining project handoffs to improve team productivity.

• Illustrate an understanding of asset lifecycle management, from initial concept and design to final delivery and archival.

📝 Enhancement Note: Given the emphasis on AI tools, candidates should be prepared to demonstrate how they've integrated these into their workflow. The portfolio should not just be a collection of final assets but should also tell the story of the design process, especially concerning AI integration and efficiency gains.

💵 Compensation & Benefits

Salary Range: The base pay for this role is estimated to be between $125,000 and $156,000 annually. This range is determined by individual qualifications, experience, and the specific demands of the role.

Benefits:

• Comprehensive medical, dental, and vision insurance coverage.

• Life and disability insurance policies to provide financial security.

• Generous paid time off, including sick time and vacation time, for work-life balance.

• Flexible spending accounts (FSAs) for healthcare and dependent care expenses.

• 401(k) retirement savings plan with a company match, supporting long-term financial planning.

• Fitness membership reimbursement to encourage employee well-being.

• Tuition assistance programs to support continuous learning and professional development.

• Mental health benefits to support overall employee well-being.

• Pet discounts, reflecting a commitment to employee lifestyle needs.

Working Hours: The standard working hours are estimated at 40 hours per week, reflecting a full-time commitment.

📝 Enhancement Note: The provided salary range is competitive for a Senior Graphic Designer role in a high-cost-of-living area like New York City, especially for a role requiring specialized skills like AI integration and a security clearance. The comprehensive benefits package further enhances the total compensation offering, reflecting a commitment to employee welfare and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Persistent Systems operates within the Communications Technology sector, with a specialized focus on developing, manufacturing, and integrating secure Mobile Ad Hoc Networking (MANET) systems, specifically their patented Wave Relay® technology. Their market presence spans Commercial, Military, Government, Industrial, Agriculture, Robotics, and Unmanned Systems.

Company Size: Persistent Systems is a global company with a significant R&D team, suggesting a mid-to-large enterprise structure. This size typically allows for dedicated specialized teams (like design) while maintaining a degree of agility and cross-functional collaboration.

Founded: Founded in 2007, Persistent Systems has over 15 years of experience in developing and refining its core Wave Relay® technology, indicating a mature company with established processes and a deep understanding of its niche markets.

Team Structure:

• The Senior Graphic Designer will likely be part of a Marketing or Communications department, potentially working within a broader Creative Services team.

• This role will collaborate closely with marketing leadership, campaign managers, product marketing, and potentially engineering or R&D teams to translate technical information.

Methodology:

• Data-Driven Creativity: The role emphasizes using data and insights to inform visual content and campaign support, ensuring designs are not only aesthetically pleasing but also effective in achieving communication objectives.

• Process Optimization: A key aspect is refining creative workflows, leveraging tools (including AI) to enhance efficiency, scalability, and quality, reflecting a commitment to operational excellence in creative production.

• Brand Stewardship: Ensuring consistent application of brand guidelines across all outputs is paramount, reflecting a disciplined approach to brand management.

Company Website: www.persistentsystems.com

📝 Enhancement Note: The company's focus on secure, field-proven MANET technology for diverse, often high-stakes markets (military, government) implies a culture that values precision, reliability, security, and innovation. The Senior Graphic Designer will need to adapt their creative approach to these demanding contexts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a level of expertise and autonomy beyond entry-level or mid-level positions. Senior designers are expected to lead projects, mentor junior staff (if applicable), and contribute to strategic creative decisions. They are key contributors to the company's visual strategy and brand execution.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director, Marketing Manager, or Head of Communications. This individual will be responsible for guiding the designer's work, providing feedback, and integrating their output into broader marketing strategies.

Operations Impact: The visual content created by the Senior Graphic Designer directly impacts the company's brand perception, marketing campaign effectiveness, and audience engagement. High-quality, on-brand visuals are crucial for communicating complex technologies, building trust with clients (especially in defense and government sectors), and supporting sales enablement efforts. The role's contribution to AI integration also positions it at the forefront of operational efficiency for content creation.

Growth Opportunities:

• Specialization in AI-Driven Design: Opportunity to become a subject matter expert in leveraging AI for creative production, potentially leading to roles focused on creative technology or innovation.

• Leadership in Creative Projects: Potential to lead major design initiatives, from campaign visuals to brand identity evolution, gaining experience in project management and strategic creative direction.

• Cross-Functional Skill Development: Exposure to various marketing functions, defense technologies, and business units can broaden understanding and open doors to roles in marketing strategy, product marketing, or even GTM operations support.

• Mentorship and Team Development: As a senior member, there may be opportunities to mentor junior designers, fostering leadership skills and contributing to team growth.

📝 Enhancement Note: The explicit mention of "emerging AI-driven creative tools" and the need to "explore and implement new AI-driven design techniques" suggests a forward-thinking environment. Growth here could involve specializing in this cutting-edge area, which is highly valuable in today's operations and GTM landscape.

🌐 Work Environment

Office Type: The role is based in New York City, at 601 West 26th Street, a location known for its vibrant business and creative communities. This suggests a professional office setting designed for collaboration and focused work.

Office Location(s): The primary office is in New York, NY. Persistent Systems also operates globally, but this specific role is on-site in New York.

Workspace Context:

• Collaborative Environment: The NYC office likely fosters a dynamic and collaborative atmosphere, encouraging interaction with marketing teams, project managers, and possibly other creative professionals.

• Technology & Tools: Access to industry-standard design software (Adobe Creative Suite) and potentially cutting-edge AI tools will be integral to the workspace, supporting efficient and innovative design processes.

• Team Interaction: Opportunities for regular team meetings, brainstorming sessions, and project-specific collaborations are expected, facilitating knowledge sharing and alignment on creative strategies.

Work Schedule: The role assumes a standard 40-hour work week. While on-site, the environment may offer some flexibility, but adherence to project deadlines and campaign schedules will be paramount.

📝 Enhancement Note: An on-site role in a major metropolitan hub like New York City typically offers access to a rich ecosystem of talent, resources, and networking opportunities. For a designer, this can be particularly beneficial for staying inspired and connected to industry trends.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements, especially AI tool proficiency and design range.

• Technical/Creative Interview: This stage will likely involve a deep dive into your portfolio. Be prepared to discuss your design process, your rationale behind specific creative choices, and how you've used tools (including AI) to achieve project goals. Expect questions about branding, typography, and visual storytelling.

• AI Tool Proficiency Assessment: Given the emphasis on AI, expect questions or a specific exercise focused on your experience with generative design tools, prompt engineering, and how you integrate AI outputs into polished final assets.

• Cross-Functional/Behavioral Interview: You'll likely meet with hiring managers and potentially stakeholders from marketing or other departments to assess your collaboration skills, communication style, ability to handle deadlines, and cultural fit with Persistent Systems.

• Security Clearance Verification: Confirmation of your current US security clearance status or your ability to obtain one will be a critical part of the final stages.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize work that showcases digital, print, campaign design, and particularly your experience with AI tools.

• Tell the Story: For each project, clearly articulate the brief, your role, the challenges, your process (especially AI integration), the solutions you devised, and the measurable impact or outcome.

• Highlight AI Integration: Explicitly demonstrate how you've used AI tools. Show before-and-after examples, explain your prompt engineering approach, and how you refined AI outputs to meet brand and quality standards.

• Showcase Brand Consistency: Include examples that prove your ability to maintain brand integrity across various applications.

• Prepare for Questions: Anticipate questions about your design philosophy, how you handle feedback, your experience with tight deadlines, and your understanding of the B2B/defense tech market.

Challenge Preparation:

• AI Prompting Exercise: Be ready for a potential challenge where you might be asked to generate specific visuals using AI tools based on a given brief, or to refine existing AI-generated concepts.

• Design Challenge Scenario: You may receive a brief for a specific asset (e.g., a social media graphic, a presentation slide) and be asked to create it within a set timeframe, demonstrating your workflow and tool proficiency.

• Brand Alignment Task: A task might involve adapting an existing piece of collateral to fit new campaign requirements or a different channel, testing your understanding of brand guidelines and adaptability.

📝 Enhancement Note: The interview process will heavily scrutinize your practical application of AI in design and your ability to translate technical concepts visually. A strong portfolio that clearly articulates your process, especially concerning AI integration and brand adherence, will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, InDesign, and After Effects for all aspects of graphic design, illustration, layout, and motion graphics.

• AI Design Platforms: Experience with tools like Midjourney, DALL·E, Adobe Firefly, or similar generative AI platforms for image creation and design exploration.

• Digital Asset Management (DAM) Systems: Familiarity with organizing, storing, and retrieving digital assets efficiently.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but understanding how designs are deployed within marketing automation platforms or CRM-integrated campaigns would be advantageous.

📝 Enhancement Note: The explicit mention of AI tools like Midjourney, DALL·E, and Firefly indicates that practical, hands-on experience with these generative AI technologies is not just preferred but likely a core requirement. Proficiency in these tools will be a significant differentiator.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A commitment to exploring and adopting new technologies, particularly AI, to enhance creative processes and outcomes.

• Precision & Quality: Upholding high standards in design execution, ensuring accuracy, brand consistency, and polished deliverables, crucial for a company serving sensitive markets.

• Collaboration & Communication: Working effectively across teams, sharing ideas, and actively participating in feedback loops to achieve shared objectives.

• Efficiency & Scalability: A focus on optimizing workflows and leveraging tools to produce high-quality content efficiently and at scale.

• Integrity & Security: A deep respect for confidentiality and security protocols, especially given the company's work in defense and government sectors.

Collaboration Style:

• Cross-Functional Integration: The designer will need to collaborate closely with marketing managers, campaign specialists, product teams, and potentially technical experts to understand project requirements and translate them visually.

• Feedback-Driven Process: An openness to constructive criticism and a proactive approach to incorporating feedback from stakeholders to refine designs.

• Knowledge Sharing: A culture that encourages sharing best practices, design trends, and insights, particularly regarding AI tools and their applications in creative work.

📝 Enhancement Note: The company's mission in secure communications technology suggests a culture that values rigor, reliability, and technical excellence. The design team's contribution is framed within this context, emphasizing how visuals support these core values and business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: The primary challenge will be to visually represent complex and often abstract networking technologies (MANET, Wave Relay®) in an understandable and compelling manner for diverse audiences.

• Integrating AI Ethically and Effectively: Balancing the use of AI tools with human creativity and ensuring AI-generated content meets brand standards and avoids potential pitfalls (e.g., inaccuracies, copyright issues) will be an ongoing challenge.

• Maintaining Brand Consistency Across Diverse Markets: Adapting visual communication to resonate with distinct market segments (e.g., military vs. agriculture) while upholding a unified brand identity.

• Meeting Demanding Deadlines: Working in a fast-paced environment with frequent campaign launches and project requirements necessitates efficient workflow management and prioritization.

Learning & Development Opportunities:

• Mastery of AI Creative Tools: Deepen expertise in prompt engineering, AI workflows, and the ethical considerations of AI in design, potentially leading to specialized roles in creative technology.

• Advanced Animation & Motion Graphics: Develop advanced skills in 2D/3D animation and video editing, expanding the toolkit for dynamic content creation.

• Industry Insight: Gain in-depth knowledge of the defense, government, and technology sectors, enhancing the ability to create contextually relevant and impactful visuals.

• Strategic Design Contribution: Opportunity to influence brand strategy and contribute to the visual direction of a company at the forefront of secure communication technology.

📝 Enhancement Note: The "challenges" section highlights the unique demands of designing for a niche technology company. Overcoming these challenges presents significant growth opportunities, particularly in specialized areas like AI-driven creative strategy and technical visualization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex technical concept into a clear and engaging visual. Can you provide an example from your portfolio?" (Focus on your methodology, problem-solving, and communication skills.)

• "How have you integrated AI tools into your design workflow? What benefits did you see, and what challenges did you encounter?" (Be ready to showcase specific AI tools and your practical application.)

• "Walk us through a campaign you supported. What was your role, what assets did you create, and how did your design contribute to the campaign's objectives?" (Prepare a case study highlighting your impact.)

Company & Culture Questions:

• "Why are you interested in Persistent Systems and our Wave Relay® technology?" (Research the company's mission, products, and market position.)

• "How do you stay current with design trends, especially in areas like AI-driven creative and motion graphics?" (Show your commitment to continuous learning.)

• "Describe a time you had to collaborate with stakeholders who had different visions for a project. How did you manage the situation and reach a consensus?" (Assess your communication and collaboration skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, use a clear story arc: Problem/Brief -> Your Role/Process (including AI) -> Solution/Design -> Outcome/Impact.

• Quantify Your Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, positive feedback).

• Showcase AI Integration Clearly: Dedicate specific slides or talking points to how you used AI tools. Show the prompts, the raw output, and your refinement process.

• Highlight Technical Visualizations: If you have experience visualizing complex systems or data, showcase these examples, as they are highly relevant to Persistent Systems' offerings.

• Be Ready for Live Demos (Optional): If applicable and requested, be prepared to quickly demonstrate your proficiency in a key design tool or AI platform.

📝 Enhancement Note: Your interview preparation should heavily emphasize your practical experience with AI design tools and your ability to translate technical concepts. Be ready to articulate your process and demonstrate tangible results, especially in the context of B2B technology marketing.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Persistent Systems careers portal.

• Tailor Your Resume: Highlight experience with Adobe Creative Suite, AI design tools (mention specific platforms), B2B/tech/defense marketing, and any relevant security clearance details. Quantify achievements where possible.

• Curate Your Portfolio: Select 5-7 of your strongest projects, ensuring they showcase digital, print, campaign design, and most importantly, your practical application of AI tools. Be prepared to discuss your process and the impact of your work.

• Prepare for AI-Focused Questions: Anticipate questions about your experience with generative AI tools and how you integrate them into your creative workflow. Have specific examples ready.

• Research Persistent Systems: Understand their Wave Relay® technology, target markets, and brand identity to articulate why you are a good fit and how your design skills can support their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.