Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Hy-Vee, Inc.

Location: West Des Moines, Iowa, United States & Grimes, Iowa, United States

Job Type: Full time

Category: Creative & Media / Marketing Operations

Date Posted: September 04, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the creative output for Hy-Vee's RedMedia platform, directly impacting advertiser campaign performance and client experience within the retail media network.

• The Senior Graphic Designer will be responsible for conceptualizing, designing, and ensuring the quality of creative assets across a multi-channel retail media environment, including digital, in-store, and offsite placements.

• Key focus areas include maintaining brand consistency for a diverse portfolio of advertiser and CPG brands while adhering to strict retailer and placement specifications.

• The position requires a strong balance of creative design instincts, technical production knowledge, and project management skills to deliver impactful campaigns in a fast-paced, deadline-driven setting.

📝 Enhancement Note: While the raw job description is for a Graphic Designer, the context of "RedMedia," "advertiser and CPG partners," "retail media channels," and "campaigns" strongly suggests a role deeply integrated with Go-To-Market (GTM) operations and Marketing Operations. The emphasis on campaign execution, client-facing creative, and adherence to specifications aligns with the operational rigor expected in these fields. Therefore, the category has been broadened to include Marketing Operations.

📈 Primary Responsibilities

• Conceptualize and design compelling, on-brand creative assets for advertiser campaigns and RedMedia marketing initiatives across diverse formats, including onsite, in-store, and offsite advertising, websites, landing pages, presentations, sales collateral, email, point-of-sale, and environmental graphics.

• Adapt designs to individual advertiser and CPG brand guidelines while upholding the visual integrity and consistency of the Hy-Vee RedMedia platform and meeting specific retail environment requirements.

• Meticulously review and adjust creative assets against retailer, channel, and placement specifications prior to launch, ensuring accuracy, quality, and campaign readiness to minimize rejected units and production delays.

• Proactively identify and resolve creative or production issues before assets enter the market, contributing to operational efficiency and reducing rework.

• Establish, document, maintain, and consistently apply creative guidelines, templates, specifications, and best practices across all RedMedia placements to ensure scalability and quality control.

• Serve as a creative steward for RedMedia, ensuring all advertiser assets meet established visual, technical, accessibility, and brand standards, thereby enhancing the platform's perceived value and operational reliability.

• Collaborate closely with RedMedia sales, account management, media, marketing, operations, and other cross-functional teams to translate advertiser objectives and campaign strategies into effective, executable creative solutions.

• Develop polished presentations, sales materials, case studies, and collateral that effectively communicate RedMedia capabilities, campaign opportunities, performance metrics, and brand value to internal and external stakeholders.

• Manage multiple advertiser campaigns, creative requests, formats, and deadlines simultaneously with a high degree of accuracy and attention to detail, demonstrating strong project and workflow management.

• Provide senior-level creative guidance, art direction, and constructive feedback to internal designers and external creative partners, elevating the overall quality and consistency of RedMedia creative output.

• Develop scalable templates and design systems to improve creative consistency, operational efficiency, and speed to market for recurring retail media programs.

• Maintain organized creative files, campaign assets, templates, and related documentation using established asset and project management systems, ensuring data integrity and accessibility.

• Stay current on retail media, advertising, design, digital platform, accessibility, and emerging technology trends, recommending improvements to RedMedia's creative capabilities and operational workflows.

📝 Enhancement Note: The responsibilities heavily emphasize operational execution within a creative context. The focus on "review and adjust creative assets against retailer, channel, and placement specifications," "identify and resolve creative or production issues," "establish, document, maintain, and consistently apply creative guidelines, templates, specifications, and best practices," and "develop scalable templates and design systems" highlight the GTM and Marketing Operations aspects of this role, focusing on process adherence, efficiency, and quality control for campaign delivery.

🎓 Skills & Qualifications

Education: Four-year degree with an emphasis in graphic design, visual communication, advertising, or a related field is preferred.

Experience: 5–7 years of professional graphic design experience required.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Experience with Figma and collaborative digital design workflows.

• Strong understanding of graphic design principles, typography, composition, color theory, visual hierarchy, branding, and digital design best practices.

• Demonstrated ability to interpret and apply multiple advertiser brand guidelines while meeting retailer and placement requirements.

• Strong attention to detail with a proven ability to identify creative, technical, and specification issues before campaign launch.

• Ability to translate campaign objectives, media strategies, and business needs into effective visual communications.

• Strong verbal and written communication skills with the ability to clearly articulate creative decisions and provide constructive, actionable feedback.

• Comfort using AI tools to support copy development for creative and marketing materials.

• Strong interpersonal and collaboration skills with the ability to build productive relationships with internal teams, advertisers, agencies, vendors, and other external partners.

• Ability to identify problems, develop solutions, and exercise sound creative judgment independently.

• Strong organizational and project-management skills with the ability to prioritize multiple campaigns, projects, and deadlines in a fast-paced environment.

• High degree of professionalism, accountability, accuracy, and attention to detail.

• Proficiency with Microsoft 365 applications, including Teams, Outlook, PowerPoint, and Excel. Preferred Skills:

• Experience creating and maintaining templates, design systems, creative standards, or brand guidelines.

• Experience with project management, digital asset management (DAM), or creative workflow platforms.

• Familiarity with retail media, digital advertising, e-commerce, paid media, or advertising technology.

• Motion graphics, animation, video editing, or related multimedia experience.

• Experience designing for multiple brands, advertisers, or clients in a multi-brand environment.

• Experience developing creative across digital advertising, e-commerce, retail, social, email, point-of-sale, or other omnichannel media formats.

📝 Enhancement Note: The required skills emphasize technical proficiency in design software and a strong understanding of design principles. The preferred skills, such as experience with DAM/workflow platforms and retail media, directly point to the operational aspects of managing creative assets and campaigns within a GTM context. The mention of "accessibility standards" and "technical specifications" underscores the operational need for compliance and error reduction.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A professional design portfolio demonstrating strong conceptual thinking, brand versatility, digital design expertise, and polished execution is required.

• The portfolio should showcase a range of projects that highlight the ability to adapt to diverse brand guidelines and meet specific retail and digital placement specifications.

• Include case studies or examples that illustrate your process for translating campaign objectives and advertiser needs into effective visual communications.

• Showcase examples of template design, design systems, or creative standards development, demonstrating an understanding of scalability and operational efficiency. Process Documentation:

• Demonstrate experience in establishing, documenting, maintaining, and applying creative guidelines, templates, specifications, and best practices.

• Provide examples of how you have identified and resolved creative or production issues before assets entered the market, highlighting your problem-solving process.

• Showcase your approach to reviewing and adjusting creative assets against technical and retailer specifications, ensuring accuracy and campaign readiness.

• Illustrate your workflow for managing multiple concurrent projects and deadlines, demonstrating organizational and project management capabilities.

📝 Enhancement Note: For a role with such direct impact on external campaigns and client satisfaction, a robust portfolio is critical. The emphasis here is on demonstrating not just design aesthetics but also process-driven methodologies. This includes showing how candidates manage workflows, adhere to specifications, solve production issues, and contribute to scalable creative systems – all key indicators of operational capability in a GTM or Marketing Operations context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-7 years of experience in a major metropolitan area like Des Moines, Iowa, the estimated salary range is $70,000 - $95,000 annually. This estimate accounts for the required experience level, the seniority of the role (Senior Graphic Designer), and the specific industry (retail media).

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company match (e.g., 401(k)).

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Employee discount programs on Hy-Vee products and services.

• Opportunities for professional development, training, and continuing education.

• Potential for performance-based bonuses or incentives.

• Access to employee assistance programs (EAP).

Working Hours: 40 hours per week, standard business hours. The role operates in a fast-paced, deadline-driven retail media environment, requiring flexibility to manage multiple campaigns and launch timelines simultaneously.

📝 Enhancement Note: A salary range has been estimated based on typical compensation for a Senior Graphic Designer in the Midwest US, considering the experience level and the specialized nature of retail media. The benefits listed are standard for a full-time role at a large retail organization like Hy-Vee. The working hours note emphasizes the operational demands of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail / Grocery / Retail Media Network. Hy-Vee is a large, employee-owned supermarket chain that has expanded into a significant retail media network (RedMedia), leveraging its customer data and physical presence to offer advertising solutions to CPG brands and other partners. This dual focus means the company operates with the efficiency of a large retailer while also embracing the dynamic, data-driven nature of digital advertising and marketing.

Company Size: Hy-Vee is a large enterprise, employing tens of thousands of individuals. This scale implies robust operational structures, established processes, and a significant market presence, offering opportunities for involvement in large-scale projects and cross-functional initiatives.

Founded: Hy-Vee was founded in 1930, indicating a long history of stability, customer service, and adaptation to market changes. This longevity suggests a company with deep roots in its community and a proven ability to evolve, including its recent strategic move into retail media.

Team Structure:

• The Senior Graphic Designer reports to the Assistant Director, Video Content within the RedMedia/Marketing department.

• This role has no direct reports, focusing on individual contribution and creative execution.

• The position requires close collaboration with RedMedia sales, account management, media, marketing, and operations teams, as well as external stakeholders like advertisers and agencies. Methodology:

• Data Analysis & Insights: While not directly a data analyst role, the Senior Graphic Designer will need to interpret campaign performance data and client feedback to inform creative decisions and optimize future designs. Understanding how creative impacts key performance indicators (KPIs) for retail media is essential.

• Workflow Planning & Optimization: The role involves managing multiple projects and deadlines, requiring efficient workflow planning, prioritization, and the use of project management tools to ensure timely delivery of creative assets.

• Automation & Efficiency: A key aspect is developing scalable templates and design systems to improve creative consistency and speed to market, directly contributing to operational efficiency within the RedMedia creative process.

Company Website: https://www.hy-vee.com/

📝 Enhancement Note: The company context highlights Hy-Vee's transition into a retail media network, framing the Senior Graphic Designer role within a dynamic GTM and marketing operations framework. The emphasis on "RedMedia," "advertiser and CPG partners," and "retail media network" positions this creative role as a critical operational component of the company's advertising business.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" Graphic Designer, indicating a mid-to-senior level individual contributor role. It requires a strong foundation of technical skills and design principles, coupled with the ability to work independently, manage complex projects, and provide creative guidance to others. In a GTM or Marketing Operations context, this seniority suggests a key operational player responsible for the quality and efficiency of creative asset delivery for revenue-generating campaigns.

Reporting Structure: Reporting to the Assistant Director, Video Content, the Senior Graphic Designer is part of a content-focused team within RedMedia/Marketing. While not directly in a traditional "operations" department, the role's responsibilities—ensuring creative readiness, adherence to specifications, and efficient production—are fundamentally operational in nature for the GTM strategy.

Operations Impact: The creative output of this role directly impacts the success of advertiser campaigns on the RedMedia platform. High-quality, on-spec creative leads to better campaign performance, client satisfaction, and retention, which in turn drives revenue for Hy-Vee's retail media business. By developing templates and efficient processes, the designer contributes to the scalability and profitability of the RedMedia operations.

Growth Opportunities:

• Specialization: Deepen expertise in retail media creative, digital advertising formats, or specific design systems, becoming a go-to subject matter expert for the RedMedia team.

• Leadership Potential: Transition into a Creative Lead or Art Director role within RedMedia, taking on more strategic oversight, managing junior designers, and directing creative vision for larger initiatives.

• Cross-functional Advancement: Move into roles within broader Marketing Operations, GTM Operations, or even client-facing Account Management within the retail media space, leveraging a deep understanding of creative execution and campaign delivery.

• Skill Development: Opportunities to learn new design technologies, motion graphics, video editing, or gain experience with advanced analytics related to creative performance.

📝 Enhancement Note: The "Operations Career Level" and "Operations Impact" sections are framed to emphasize how a creative role functions as a critical operational component within a GTM strategy. The growth opportunities are tailored to leverage the unique blend of creative and operational skills developed in this position.

🌐 Work Environment

Office Type: The role is based in a general office setting, likely within Hy-Vee's corporate facilities in West Des Moines or Grimes, Iowa. This environment supports a collaborative team dynamic and provides access to necessary resources.

Office Location(s): West Des Moines, Iowa, and Grimes, Iowa. These locations are within the Des Moines metropolitan area, offering accessibility for local talent.

Workspace Context:

• The workspace is described as a "fast-paced, deadline-driven retail media environment," necessitating efficient work habits and effective time management.

• Access to industry-standard design tools (Adobe Creative Suite, Figma), project management systems, and collaboration platforms (Microsoft 365) is expected.

• Opportunities for collaboration with RedMedia sales, account management, media, marketing, and operations teams are integral to the role, fostering a cross-functional work environment.

Work Schedule: Standard 40-hour work week. While primarily office-based, the fast-paced nature of retail media campaigns may require occasional flexibility to meet critical launch deadlines. The emphasis on managing multiple campaigns simultaneously suggests a structured yet adaptable approach to daily tasks.

📝 Enhancement Note: The work environment description is enhanced to reflect the operational demands of a "fast-paced, deadline-driven retail media environment," emphasizing the need for structure, efficiency, and collaboration among various operational teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely includes a review of your resume and portfolio to assess qualifications and experience against the job requirements.

• Creative Assessment: A practical exercise or case study may be involved, requiring you to design a concept for a specific retail media campaign or problem, demonstrating your design skills, strategic thinking, and understanding of brand guidelines.

• Technical/Operational Interview: Questions may focus on your proficiency with design software (Adobe Creative Suite, Figma), your understanding of digital production specifications, and your experience managing creative workflows and adhering to deadlines.

• Cross-functional/Cultural Fit Interview: You'll likely meet with members of the RedMedia sales, account management, or marketing operations teams to assess your collaboration style, communication skills, and ability to work within a cross-functional, deadline-driven environment.

• Final Interview: Discussion with the hiring manager (Assistant Director, Video Content) to finalize fit and discuss role expectations.

Portfolio Review Tips:

• Showcase Versatility: Include a diverse range of projects that demonstrate your ability to work with different brands, styles, and formats (digital ads, in-store signage, presentations, etc.).

• Highlight Process: For each project, briefly explain the brief, your strategic approach, the challenges you faced, and how you overcame them. Emphasize how you adhered to specifications and brand guidelines.

• Quantify Impact (if possible): If any of your past work contributed to measurable campaign success (e.g., increased click-through rates, improved engagement), highlight these results. For this role, showing how your creative optimized campaign performance or operational efficiency is key.

• Demonstrate Technical Proficiency: Ensure your digital work meets current standards for resolution, file formats, and accessibility.

• Tailor to Retail Media: If you have experience with retail media, advertising technology, or CPG brands, prominently feature those projects.

Challenge Preparation:

• Understand the Retail Media Landscape: Research Hy-Vee's RedMedia platform, its advertisers, and the general trends in retail media advertising.

• Practice Design Challenges: Be prepared to quickly sketch or mock up creative concepts based on a given brief, focusing on clear communication, brand alignment, and adherence to hypothetical specifications.

• Articulate Your Process: Be ready to walk through your design process for past projects, explaining your rationale for design choices and how you managed production and delivery.

• Prepare for Workflow Questions: Think about how you prioritize tasks, manage feedback, and ensure accuracy in a high-volume environment.

📝 Enhancement Note: The interview and portfolio review process is detailed with an emphasis on assessing both creative talent and operational capabilities, such as process adherence, technical knowledge, and cross-functional collaboration skills, which are crucial for a role integrated with GTM and Marketing Operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign for all aspects of graphic design, asset creation, and production.

• Figma: Essential for collaborative digital design workflows, prototyping, and design system development.

• Microsoft 365: Proficiency in Teams (collaboration), Outlook (communication), PowerPoint (presentations, sales collateral), and Excel (data tracking, basic analysis).

Analytics & Reporting:

• While not a primary analytics role, familiarity with how creative impacts performance metrics in digital advertising and retail media is beneficial. Understanding reporting dashboards and data visualization to inform creative decisions is a plus. CRM & Automation:

• Experience with project management, digital asset management (DAM), or creative workflow platforms is preferred. These tools are critical for managing creative assets, tracking campaign progress, and ensuring efficient delivery within a GTM operational framework. Examples might include Asana, Trello, Jira, Wrike, or specific DAM solutions.

📝 Enhancement Note: The tools section is expanded to include specific examples of DAM and workflow platforms, as these are directly relevant to the operational management of creative assets in a GTM context. The emphasis is on proficiency that supports efficient campaign execution and asset management.

👥 Team Culture & Values

Operations Values:

• Partnerships: A strong emphasis on building collaborative relationships with internal teams (sales, account management, marketing operations) and external partners (advertisers, agencies) to ensure successful campaign execution.

• Growth Mindset: Willingness to learn new design trends, technologies, and retail media best practices, and to adapt to evolving advertiser needs and platform capabilities.

• Results Oriented: Focus on creating designs that are not only aesthetically pleasing but also effective in achieving campaign objectives and contributing to the success of the RedMedia business.

• Customer Focused: Understanding the needs of both the advertiser (client) and the end consumer to create compelling and relevant creative that drives engagement and conversions.

• Professionalism: Maintaining a high degree of accountability, accuracy, and attention to detail in all work, reflecting Hy-Vee's commitment to quality and service.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with diverse teams, acting as a bridge between creative vision and operational execution. This involves clear communication of requirements and feedback.

• Process Improvement Culture: A willingness to contribute to the development and refinement of creative processes, templates, and design systems to enhance efficiency and quality within the RedMedia operations.

• Knowledge Sharing: Proactively sharing insights on design trends, best practices, and effective creative strategies with team members and stakeholders to collectively elevate the RedMedia offering.

📝 Enhancement Note: The "Operations Values" and "Collaboration Style" are framed to highlight how creative contributions align with broader GTM and Marketing Operations objectives, such as client satisfaction, process efficiency, and measurable results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Operational Constraints: The primary challenge will be to deliver innovative and engaging creative solutions while strictly adhering to diverse advertiser brand guidelines, retailer specifications, and tight production deadlines within a high-volume retail media environment.

• Managing Diverse Stakeholder Needs: Effectively translating and balancing the objectives of multiple advertisers, internal sales teams, and marketing stakeholders, each with unique creative requirements and expectations.

• Keeping Pace with Evolving Technology and Trends: Continuously updating design skills and knowledge of digital advertising specifications, accessibility standards, and emerging creative technologies to maintain a competitive edge for RedMedia.

• Ensuring Brand Consistency Across a Growing Network: Maintaining a high level of creative quality and brand consistency across an increasing number of advertiser campaigns and RedMedia placements requires robust process management and attention to detail.

Learning & Development Opportunities:

• Specialized Training: Opportunities to gain certifications or advanced training in areas like motion graphics, UX/UI design for digital platforms, or specific retail media advertising technologies.

• Industry Exposure: Potential to attend industry conferences (e.g., advertising, retail technology, design) to stay abreast of trends and network with peers.

• Mentorship: Learning from senior members of the RedMedia/Marketing team and potentially mentoring junior designers as experience grows.

• Cross-functional Projects: Involvement in projects that expose the designer to different aspects of GTM and Marketing Operations, such as campaign analytics, media planning, or client account management.

📝 Enhancement Note: The challenges are specifically articulated to reflect the operational complexities of managing creative within a fast-paced retail media setting, emphasizing the blend of creative execution and process adherence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple, competing advertiser brand guidelines with specific retailer placement requirements. How did you ensure both were met?" (Assesses understanding of operational constraints and brand management.)

• "Walk us through your process for creating a new template or design system for a recurring campaign type. How do you ensure scalability and efficiency?" (Evaluates process thinking and operational impact.)

• "How do you approach reviewing creative assets for technical specifications and potential production issues before launch? Can you give an example?" (Tests attention to detail and proactive problem-solving for operational readiness.) Company & Culture Questions:

• "What excites you about Hy-Vee's RedMedia platform and the retail media industry specifically?" (Assesses industry interest and cultural fit.)

• "How do you prefer to collaborate with sales, account management, and marketing operations teams on campaign creative? What's your approach to receiving and giving feedback?" (Gauges collaboration style and team player attitude.)

• "How do you measure the success of your creative work beyond aesthetics? How does design contribute to campaign performance and client satisfaction?" (Probes understanding of impact and results orientation.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly present 3-5 key projects. For each, use a consistent structure: brief/objective, your role, creative process, challenges faced, solutions implemented (highlighting adherence to specs/guidelines), and measurable results if available.

• Highlight Operational Skills: Explicitly call out instances where you managed complex workflows, adhered to strict specifications, solved production issues, or developed scalable solutions. Use language that reflects operational efficiency.

• Demonstrate Brand Versatility: Showcase your ability to adapt to different brand voices and styles. Explain how you navigated and implemented specific brand guidelines.

• Tech Proficiency Showcase: Be ready to discuss your proficiency with Adobe Creative Suite and Figma, and potentially demonstrate how you use them for efficient workflows or collaborative design.

📝 Enhancement Note: The interview questions and portfolio presentation strategy are designed to help candidates showcase not just their creative talent but also their operational acumen, problem-solving abilities, and understanding of how design contributes to the overall success of a GTM strategy within a retail media context.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Hy-Vee Careers Workday portal.

• Customize your resume: Tailor your resume to highlight experience with Adobe Creative Suite, Figma, retail media, digital advertising, brand guideline adherence, project management, and any experience with DAM or workflow platforms. Quantify achievements where possible.

• Prepare your portfolio: Ensure your portfolio prominently features diverse projects showcasing your design skills, versatility across brands, digital execution, and any examples of process optimization or adherence to strict specifications. Include case studies that detail your creative process and problem-solving approach.

• Research Hy-Vee's RedMedia: Familiarize yourself with Hy-Vee's retail media offerings, their target advertisers, and the competitive landscape of retail media networks. Understand their mission and values.

• Practice your portfolio walkthrough: Be ready to articulate your design choices, creative process, and how your work aligns with operational requirements and campaign objectives during an interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.