Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: GO Media

Location: Raleigh, North Carolina, United States

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: August 26, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive visual identity and brand consistency across a diverse portfolio of business lines through expert graphic design.

• Develop and maintain comprehensive brand systems, including guidelines, templates, and asset libraries, to empower organizational scaling.

• Execute end-to-end design for marketing campaigns, product collateral, sales materials, and event experiences, ensuring high-quality output.

• Collaborate closely with product designers and stakeholders, leveraging creative judgment to deliver exceptional design solutions with minimal oversight.

• Manage complex print production processes and vendor coordination to meet stringent deadlines for events and partner materials.

📝 Enhancement Note: This role is positioned as a hands-on "design engine" with significant autonomy, requiring a candidate comfortable with owning projects from brief to completion in a fast-paced, opinionated design environment. The emphasis on "creative judgment" and "defending decisions" suggests a need for strong strategic thinking alongside technical design skills.

📈 Primary Responsibilities

• Brand System Ownership: Maintain, evolve, and enforce visual identity guidelines, templates, and asset libraries for all GO Media business lines, ensuring brand consistency and scalability.

• Marketing & Campaign Design: Create compelling visual assets for landing pages, paid/organic social media, email campaigns, digital ads, print collateral, and lead-generation materials.

• Product & Education Design: Design marketing materials for the education platform, including web pages, onboarding flows, in-app announcements, and sales collateral, with a basic understanding of UI conventions.

• Sales & Partner Materials: Develop high-impact pitch decks, one-pagers, sponsorship packages, and co-branded assets for national partners, ensuring professional executive-level presentation.

• Events & Experiential Design: Produce all visual elements for live events, including signage, booth graphics, stage/screen designs, printed programs, and swag, adhering to strict print production deadlines.

• Client Practice Marketing: Design branding elements and patient-facing materials for orthodontic practice clients, supporting their marketing initiatives.

• Cross-functional Collaboration: Work closely with product design, marketing, sales, and executive teams to translate briefs into effective visual solutions.

• Process Improvement: Proactively identify opportunities to streamline design workflows and enhance asset management for greater efficiency.

📝 Enhancement Note: The breadth of responsibilities indicates a need for a versatile designer capable of adapting to various design disciplines and client needs, from corporate branding to detailed event collateral. The mention of "client practice marketing" suggests an understanding of specific industry aesthetics or patient-focused communication may be advantageous.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Graphic Designer role. Equivalent practical experience will also be considered.

Experience:

• 5+ years of professional graphic design experience, ideally within an agency, in-house marketing team, or a dynamic brand environment.

• Proven track record of managing and evolving brand systems and executing comprehensive marketing campaigns. Required Skills:

• Expert Command of Adobe Creative Suite: Proficiency in Photoshop, Illustrator, InDesign, and other relevant Adobe applications.

• Brand Systems Development: Ability to build, maintain, and enforce visual identity guidelines, templates, and asset libraries.

• Print Production Expertise: Deep understanding of print specifications, bleeds, proofs, vendor coordination, and managing hard deadlines.

• Versatile Design Execution: Demonstrated ability to design across multiple formats including digital (web, social, ads), print, and large-format.

• Presentation Design: Skill in creating professional, executive-level pitch decks and sales collateral.

• Project Management: Capacity to manage multiple concurrent projects (six things at once) without compromising quality.

• Strong Communication: Excellent written and verbal communication skills, with the ability to articulate design rationale to non-designers.

• Creative Judgment & Autonomy: Ability to operate with ambiguity, make independent decisions, and deliver exceptional work with minimal oversight.

Preferred Skills:

• Motion Graphics & Video Editing: Experience with motion graphics and short-form video editing.

• UI Conventions Familiarity: Basic understanding of UI design principles and conventions.

• Web Design Platforms: Hands-on experience with Webflow, WordPress, or similar web design tools.

• HTML/CSS Familiarity: Basic knowledge of HTML/CSS.

• Photography: Experience with photography or photo direction.

• Design Systems for Software: Experience designing within a design system for a software product.

• Industry-Specific Marketing: Healthcare, dental, or orthodontic marketing experience.

📝 Enhancement Note: The "Senior" title and emphasis on "creative judgment" and "owning work end to end" imply a need for strategic thinking and leadership potential within the design function, beyond just execution. The "nice to have" skills, particularly in UI and web platforms, suggest a growing digital focus and potential for future product design involvement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Case Study: Showcase a project where you developed or significantly evolved a brand system, detailing the process, guidelines, and implementation.

• Marketing Campaign Examples: Present a range of digital and print campaign work, demonstrating versatility across different channels and objectives.

• Presentation Design Showcase: Include examples of pitch decks or sales collateral that effectively communicate complex information visually.

• Print Production Examples: Highlight projects involving significant print production, detailing your role in specs, vendor coordination, and deadline management.

• End-to-End Ownership Examples: Provide a project where you took a brief from conception to final delivery, illustrating your autonomy and problem-solving skills.

Process Documentation:

• Workflow Design: Demonstrate an understanding of how to design and document efficient design workflows, from brief intake to final asset delivery.

• Asset Management Strategy: Explain your approach to creating and maintaining organized asset libraries and style guides.

• Print Production Process: Detail your typical process for managing print projects, including vendor selection, proofing, and quality control.

• Cross-functional Collaboration: Illustrate how you collaborate with non-design teams to gather requirements and ensure design alignment.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating ownership, strategic thinking, and end-to-end execution, aligning with the role's emphasis on autonomy and creative judgment. Specific examples of brand system evolution and print production management are crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-10 years of experience in Raleigh, North Carolina, the estimated salary range is $85,000 - $115,000 annually. This estimate accounts for the cost of living in Raleigh, the demand for senior-level creative talent, and the comprehensive responsibilities outlined in the job description.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage.

• Paid Time Off: Generous vacation, sick leave, and paid holidays.

• Retirement Savings Plan: 401(k) or similar plan with potential company match.

• Professional Development: Opportunities for training, workshops, and conferences to enhance design skills and stay current with industry trends.

• Creative Environment: Access to a collaborative workspace and cutting-edge design tools.

• Potential for Equity/Bonuses: Depending on company performance and role impact.

Working Hours: This is a full-time position with an expected 40 hours per week. While the role requires on-site presence, there may be some flexibility within standard business hours, though strict deadlines for events and partners will necessitate commitment.

📝 Enhancement Note: The salary range is an estimate based on general market data for a Senior Graphic Designer in a mid-sized US city. Actual compensation may vary based on GO Media's specific compensation philosophy, the candidate's exact experience, and negotiation. The benefits listed are standard for a full-time role of this level in the US market.

🎯 Team & Company Context

🏢 Company Culture

Industry: GO Media operates within a dynamic and evolving landscape, likely encompassing technology, marketing services, and potentially regulated verticals given the mention of "regulated verticals" and "orthodontic practice clients." The company's investment in AI suggests a forward-thinking approach to leveraging new technologies.

Company Size: GO Media is described as "small enough that what you build gets used immediately and you can see its impact directly." This suggests a startup or a growth-stage company, likely with fewer than 100 employees, where individual contributions have a significant and visible impact.

Founded: The founding date is not provided, but the company's maturity is implied by its investment in AI as a "discipline rather than a buzzword" and its operation in "regulated verticals." This indicates a company with established processes and a strategic vision.

Team Structure:

• Design Team: The Senior Graphic Designer will likely be a key member of a small, integrated design team, potentially working alongside product designers and reporting to a Creative Director or Head of Marketing.

• Reporting Structure: The role implies a high degree of autonomy, suggesting a flat hierarchy within the design function, with direct interaction with marketing, sales, and potentially executive leadership.

• Cross-functional Collaboration: Strong collaboration is expected with marketing, sales, product teams, and external partners, requiring clear communication and alignment.

Methodology:

• Data-Driven Approach: While not explicitly stated for design, the company's mention of AI and regulated verticals suggests a reliance on data and evidence-based decision-making.

• Agile & Iterative: The emphasis on moving quickly, direct feedback, and iterative design suggests an agile approach to project execution.

• Efficiency & Automation: GO Media's investment in AI and the role's focus on asset libraries and templates point towards a commitment to operational efficiency and leveraging technology.

Company Website: https://www.gomedia.com/ (Inferred from organization_url)

📝 Enhancement Note: The company culture is characterized by speed, directness, and ownership. The "small enough" descriptor is a key indicator for candidates seeking high-impact roles where their work is immediately visible and influential. The focus on AI and regulated industries suggests a sophisticated and potentially specialized market.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, positioned as a critical individual contributor with significant responsibility. It requires a high degree of technical expertise, creative judgment, and the ability to operate independently. The role acts as the "design engine" and is responsible for maintaining and evolving brand systems, indicating a strategic component beyond pure execution.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director, Head of Design, or a senior marketing leader. They will work closely with various departments, including marketing, sales, and product, acting as a central design resource.

Operations Impact: The Senior Graphic Designer's work will directly influence GO Media's brand perception, marketing effectiveness, sales enablement, and product adoption. By maintaining consistent and high-quality visual assets, they contribute to brand equity, customer engagement, and ultimately, revenue generation. The ability to scale brand systems efficiently also impacts operational efficiency across the organization.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Designer or Creative Director role, managing a team and setting the overall creative vision for GO Media.

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, product design, or brand strategy.

• Strategic Influence: As the company scales, the designer can take on more strategic responsibilities, influencing brand direction and marketing initiatives.

• AI Integration: Opportunity to pioneer the integration of AI tools into the design workflow, becoming a subject matter expert.

• Cross-functional Expertise: Gain deeper understanding and experience in marketing, sales, and product development through close collaboration.

📝 Enhancement Note: The growth path for this role is clearly defined towards leadership and strategic creative influence, especially within a growing company. The emphasis on AI and regulated industries provides unique opportunities for specialization and impact.

🌐 Work Environment

Office Type: This is an On-site role, indicating a traditional office environment where collaboration and day-to-day interaction with colleagues are expected.

Office Location(s): The role is based in Raleigh, North Carolina, United States. This location offers a growing tech and business hub environment.

Workspace Context:

• Collaborative Environment: The office likely fosters a collaborative atmosphere where designers work closely with marketing, sales, and product teams.

• Tools & Technology: Access to a full Adobe Creative Suite and potentially other design and project management software. The company's investment in AI suggests that innovative tools are likely available.

• Team Interaction: Opportunities for frequent in-person interactions, brainstorming sessions, and feedback exchanges with team members.

Work Schedule: Standard full-time business hours (approximately 40 hours per week) are expected. While there might be some flexibility, the nature of event-driven deadlines and partner commitments will require dedication and the ability to meet firm deadlines.

📝 Enhancement Note: The on-site requirement in Raleigh suggests a preference for in-person collaboration and a structured work environment. Candidates should be prepared for a typical office setting with a focus on team synergy and timely project delivery.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Submission of resume and portfolio link. Emphasis on demonstrating end-to-end ownership and creative judgment.

• Portfolio Presentation: A dedicated session to walk through selected portfolio pieces, explaining design rationale, process, and impact. Be prepared to discuss brand systems, campaign execution, and print production challenges.

• Skills Assessment/Design Challenge: Potential for a practical design exercise or case study focused on a GO Media-related problem, assessing creative problem-solving, speed, and adherence to brand guidelines.

• Team/Culture Fit Interview: Meetings with potential colleagues and hiring managers to assess collaboration style, communication skills, and cultural alignment with GO Media's direct and fast-paced environment.

• Final Interview: Discussion with senior leadership to confirm strategic fit and overall candidacy.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your range, from brand systems and campaigns to print production and presentation design. Prioritize projects demonstrating end-to-end ownership.

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you solved, your design process, the rationale behind your decisions, and the outcome or impact.

• Highlight Process & Rationale: Emphasize your "creative judgment" and "why" behind design choices. Explain how you evolved brand systems or tackled complex print production challenges.

• Showcase Versatility: Ensure your portfolio demonstrates proficiency across digital, print, and presentation design. If you have motion or UI experience, include relevant examples.

• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrate the success of your designs.

Challenge Preparation:

• Understand GO Media: Research GO Media's business lines, target audiences, and existing brand presence. Understand their focus on AI and regulated verticals.

• Think Strategically: Prepare to address how you would approach a design brief for one of their business units, considering brand consistency, target audience, and business objectives.

• Focus on Process: Be ready to explain your design process, how you handle feedback, and how you manage deadlines and multiple projects.

• Articulate Value: Be prepared to discuss how your design skills and approach can directly contribute to GO Media's goals, especially in terms of brand building and operational efficiency.

📝 Enhancement Note: The interview process heavily emphasizes portfolio demonstration and strategic thinking. Candidates should prepare to articulate their design process, rationale, and impact with clarity and confidence, showcasing their ability to operate autonomously and deliver high-quality work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency is mandatory. This includes Photoshop, Illustrator, InDesign, and potentially After Effects for motion graphics.

• Design System Tools: Familiarity with tools used for creating and managing design systems (e.g., Figma, Sketch, or Adobe XD, though not explicitly mentioned, they are industry standards).

• Project Management Software: Experience with tools like Asana, Trello, Jira, or Monday.com for managing tasks and deadlines.

Analytics & Reporting:

• Web Analytics (Basic Familiarity): Understanding of how to interpret basic web analytics (e.g., Google Analytics) to inform design decisions for landing pages and digital campaigns.

• Marketing Automation Platform (Basic Familiarity): Awareness of how designs integrate with email marketing platforms (e.g., Mailchimp, HubSpot).

CRM & Automation:

• CRM Systems (Basic Understanding): Familiarity with how sales collateral and pitch decks are used within CRM contexts (e.g., Salesforce, HubSpot).

• Webflow/WordPress: Hands-on experience with these platforms is a plus, indicating an ability to implement designs directly or work closely with developers.

📝 Enhancement Note: The core requirement is mastery of the Adobe Creative Suite. Experience with design system tools and web platforms like Webflow/WordPress is highly valued, suggesting a need for designers who can contribute to digital product and marketing efforts more directly.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Excellence: A strong emphasis on design quality, attention to detail, and pushing creative boundaries.

• Speed & Agility: A commitment to moving quickly, iterating rapidly, and delivering on tight deadlines.

• Directness & Transparency: Open and honest communication, with a willingness to provide and receive direct feedback.

• Ownership & Accountability: Taking full responsibility for one's work, from conception to completion, and being proactive in problem-solving.

• Data-Informed Decisions: Leveraging insights and potentially AI to inform creative choices and measure impact.

Collaboration Style:

• Proactive & Collaborative: Actively seeking input and feedback from cross-functional teams, and readily contributing design expertise to broader initiatives.

• Feedback-Oriented: A culture that encourages specific, fast feedback loops to ensure continuous improvement and alignment.

• Knowledge Sharing: Willingness to share best practices, techniques, and learnings within the design and broader GO Media team.

📝 Enhancement Note: The culture is fast-paced, direct, and highly focused on execution and impact. Candidates who thrive in environments with clear expectations, immediate feedback, and significant ownership will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Maintaining high design standards while working under demanding deadlines and rapid iteration cycles.

• Managing Diverse Brand Needs: Effectively designing for multiple distinct business lines, each potentially with its own brand identity and audience.

• Print Production Complexity: Navigating the intricacies of print production, vendor management, and hard deadlines, especially for events.

• Evolving AI Landscape: Staying current with and integrating AI tools effectively into the design workflow to enhance efficiency and creativity.

• Operating with Ambiguity: Making confident design decisions with incomplete briefs or evolving project requirements.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen skills in motion graphics, UI/UX principles, or advanced print design.

• Brand Strategy Development: Grow expertise in building and managing comprehensive brand systems and visual identities.

• AI in Design: Become a subject matter expert in leveraging AI tools for creative ideation, asset generation, and workflow optimization.

• Cross-Functional Skill Building: Gain exposure and experience in marketing strategy, sales enablement, and product development.

• Leadership Track: Potential to advance into roles with team management and strategic creative direction responsibilities.

📝 Enhancement Note: The challenges are directly tied to the role's demands for speed, versatility, and autonomy. The growth opportunities are substantial, offering pathways for both deep specialization and broad strategic leadership within a growing company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing or evolving a brand system from scratch. How do you ensure consistency across multiple touchpoints?"

• "Walk us through a marketing campaign you designed from concept to completion. What were the objectives, your role, and the results?"

• "How do you approach designing for a regulated industry or client, such as orthodontics? What considerations are paramount?"

• "Describe a time you had to defend a design decision to a stakeholder who disagreed. How did you handle it?"

• "How do you prioritize and manage multiple design projects with competing deadlines?" Company & Culture Questions:

• "What interests you most about GO Media and its diverse business lines?"

• "How do you feel about working in a fast-paced environment where direct feedback is common?"

• "What are your thoughts on the role of AI in graphic design, and how do you see it impacting your work?"

• "How do you contribute to a collaborative team environment?"

• "What does 'owning work end-to-end' mean to you in a design context?" Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type (Brand Systems, Campaigns, Print, etc.) or by chronological relevance.

• Narrative Approach: For each chosen piece, tell a compelling story: the challenge, your solution, your process, and the outcome. Use visuals to support your narrative.

• Highlight "Why": Clearly articulate the rationale behind your design choices, demonstrating your creative judgment and strategic thinking.

• Showcase Process: Briefly touch upon your workflow, the tools you used, and any challenges you overcame.

• Quantify Impact: If possible, provide data or testimonials that demonstrate the effectiveness of your designs.

• Be Concise: Respect the interviewer's time. Aim for clear, impactful explanations rather than lengthy descriptions.

📝 Enhancement Note: Interview preparation should focus on articulating a strategic design process, demonstrating end-to-end ownership, and showcasing versatility across different design disciplines. Candidates should be ready to discuss their approach to brand systems, campaign execution, and print production, while also aligning with GO Media's culture of speed, directness, and AI integration.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your resume and a direct link to your online portfolio through the provided application portal.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating brand system development, diverse marketing campaign execution, and print production experience. Tailor the selection to highlight your ability to own work end-to-end.

• Resume Optimization: Update your resume to clearly highlight your 5+ years of relevant experience, specific achievements in graphic design, and proficiency with Adobe Creative Suite and print production. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, creative rationale, and project outcomes. Prepare specific examples for strategy and behavioral questions, and be ready to discuss your approach to collaboration and problem-solving in a fast-paced environment.

• Company Research: Thoroughly research GO Media's business lines, understanding their market position, AI initiatives, and the mention of regulated verticals. Prepare to discuss how your design skills can support their specific objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.