Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Gameloft

Location: Brisbane, Queensland, Australia

Job Type: Full-time

Category: Creative & Design Operations

Date Posted: 2026-08-14

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive visual excellence within the Gameloft Creative Agency by producing high-impact graphic assets for global game marketing and user acquisition campaigns.

• Collaborate cross-functionally with Marketing, User Acquisition, Legal, and Licensing teams to ensure creative assets align with business objectives, brand guidelines, and platform requirements.

• Serve as a subject matter expert and creative reference, contributing to artistic direction, elevating the quality of marketing materials, and fostering a culture of design innovation.

• Manage the end-to-end creative production process for diverse game titles, adapting to unique visual identities and communication styles to achieve campaign goals.

📝 Enhancement Note: This role is positioned within a "Creative Agency" structure, suggesting a focus on internal client service (marketing/UA teams) and a structured production pipeline. The emphasis on user acquisition ads and app store visuals indicates a strong need for performance-oriented design, where creative effectiveness directly impacts business outcomes.

📈 Primary Responsibilities

• Conceptualize, design, and execute high-quality visual assets for a wide array of marketing channels, including key art, promotional materials, app store visuals, social media content, user acquisition ads, and branding elements.

• Develop and adapt creative assets across multiple platforms and campaigns, ensuring consistency with game IP, brand guidelines, and licensing requirements.

• Apply expert knowledge of composition, typography, color theory, illustration, retouching, and visual effects to create compelling and impactful visuals that drive engagement and conversion.

• Proactively collaborate with internal stakeholders, including Marketing, User Acquisition, Legal, and Licensing teams, to gather feedback, iterate on designs, and ensure timely delivery of assets.

• Maintain meticulous organization of source files, templates, and final assets to facilitate efficient updates, revisions, and future reuse, optimizing workflow for the team.

• Contribute to the continuous improvement of design workflows, tools, and production practices, including exploring and integrating AI-assisted creative workflows and emerging design technologies.

• Act as a creative mentor and reference point for the team, sharing expertise, providing constructive feedback on design work, and championing artistic excellence.

📝 Enhancement Note: The responsibilities emphasize a blend of hands-on design execution and creative leadership. The explicit mention of "user acquisition ads" and "app store visuals" highlights the performance-driven nature of the creative output, requiring designers to understand how visuals impact conversion rates and player acquisition metrics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles is expected, typically acquired through formal education (e.g., Bachelor's degree in Graphic Design, Visual Communications, Fine Arts) or equivalent professional experience and a robust portfolio.

Experience: A minimum of 5 years of professional experience in Graphic Design, Visual Communication, or a closely related creative field is required. Preference will be given to candidates with experience in the video game, entertainment, advertising, or digital marketing industries.

Required Skills:

• Demonstrated expertise in graphic design principles, including composition, typography, color theory, layout, and visual hierarchy.

• Advanced proficiency with Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and InDesign, for creating and manipulating digital assets.

• Proven ability to manage the entire creative production lifecycle, from initial concept development through to final asset delivery, independently.

• Strong communication skills in English, with the ability to articulate design rationale and collaborate effectively with diverse teams.

• Capacity to manage multiple projects simultaneously in a fast-paced environment, meeting competing deadlines with consistent quality.

• A keen eye for detail, a passion for artistic innovation, and a commitment to exploring new techniques and creative tools.

• Willingness to learn and integrate new creative tools, workflows, and AI-assisted production techniques. Preferred Skills:

• Experience working within the video game industry, with a passion for gaming.

• Demonstrated experience in creating marketing assets, key art, branding elements, and user acquisition creatives for digital campaigns.

• Proficiency with motion design tools, such as Adobe After Effects, for creating dynamic visual content.

• Experience with 3D software packages like Blender, Maya, 3ds Max, or Cinema 4D.

• Familiarity with game engines such as Unity or Unreal Engine.

• Practical experience utilizing AI-assisted creative workflows and image generation tools in a professional context.

📝 Enhancement Note: The "Desirable" qualifications point towards a forward-thinking design team that embraces emerging technologies like 3D and AI. Candidates with experience in these areas will likely have a significant advantage, particularly in demonstrating adaptability and a capacity for innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• An online portfolio is mandatory and must be submitted with the application, showcasing a diverse range of high-quality graphic design work relevant to game marketing and user acquisition.

• The portfolio should clearly demonstrate the candidate's ability to translate business objectives and creative briefs into compelling visual solutions across various platforms and game titles.

• Include case studies or project examples that highlight the end-to-end creative process, from concept ideation and design development to final asset delivery and campaign impact.

• Showcase proficiency in applying design principles such as composition, typography, color theory, and branding consistently across different projects. Process Documentation:

• Demonstrate a clear understanding of the creative production workflow, including concept development, design iteration, asset optimization for various platforms (e.g., Steam, PlayStation, Facebook, Google Ads), and final delivery.

• Provide evidence of ability to manage project timelines, incorporate feedback from multiple stakeholders (Marketing, UA, Legal, Licensing), and maintain organized source files for efficient asset management and updates.

• Highlight experience in ensuring creative work adheres to brand, artistic, IP, and licensing guidelines, with examples of how this was managed in practice.

📝 Enhancement Note: The emphasis on an online portfolio and the detailed requirements for its content underscore its critical importance. Candidates should curate their portfolios to specifically highlight their experience in game marketing, user acquisition, and multi-platform asset creation, showcasing their process and impact.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: AUD $90,000 - $130,000 per annum.

• Methodology: This estimate is based on industry benchmarks for Senior Graphic Designer roles in Brisbane, Australia, considering the experience level (5-10 years), the specific industry (gaming/entertainment), and the hybrid work model. Data sources include leading job boards, salary aggregate sites, and industry salary surveys for creative professionals in Australia. The range accounts for variations in candidate experience, specific skill sets (e.g., motion design, 3D), and the company's established presence.

Benefits:

• Flexible Work Model: Supports work-life balance with hybrid arrangements.

• Subsidised Car Parking: Convenient and cost-effective parking solutions.

• Learning & Development: Ongoing opportunities for professional growth, skill enhancement, and career advancement.

• Employee Referral Program: Generous bonuses for successful referrals.

• Health & Wellness: Private health insurance, fitness subsidies, and access to employee mental health and wellbeing support.

• Family Support: Paid parental leave, childcare assistance, and dedicated Women's Health leave.

• Additional Leave: Birthday leave, Christmas shutdown leave, and Volunteer leave.

• On-site Amenities: Free coffee, daily snacks, light breakfast, relaxation space with massage chair, rooftop terrace with river views, and a games room.

• Social Activities: Friday social drinks and game tournaments.

• Merchandise: Exclusive Gameloft-branded items.

Working Hours:

• The standard working hours are assumed to be approximately 40 hours per week, aligning with full-time employment. The hybrid model suggests a degree of flexibility in scheduling, allowing for a balance between in-office collaboration and remote work.

📝 Enhancement Note: The benefits package is exceptionally comprehensive, indicating a strong focus on employee well-being and work-life balance. The inclusion of specific leave types, childcare assistance, and on-site amenities like a massage chair and rooftop terrace suggests a high-value employee proposition. The salary estimate is based on typical senior-level roles in a competitive market like Brisbane for a company of Gameloft's caliber.

🎯 Team & Company Context

🏢 Company Culture

Industry: Video Game Development & Publishing. Gameloft is a global leader in the creation and distribution of digital and social games, with a significant presence in mobile, console, and PC gaming. Their Brisbane studio specifically focuses on developing engaging gaming experiences, currently working on titles like "Bluey's Happy Snaps" and other unannounced projects.

Company Size: Gameloft Brisbane has over 130 employees, making it the largest video game studio in Queensland. Globally, Gameloft is a large organization, part of the Vivendi group, with studios and distribution networks worldwide. This size offers both the stability of a large company and the potential for a close-knit studio culture.

Founded: Gameloft was founded in 2000. The Brisbane studio opened in 2014, establishing a significant presence in the Australian game development scene. This history provides a foundation of experience and a track record of delivering successful titles.

Team Structure:

• The Senior Graphic Designer will be part of the Gameloft Creative Agency, reporting to the Creative Agency Lead. This agency likely comprises a team of designers, potentially art directors, and production staff focused on supporting marketing and user acquisition efforts.

• The reporting structure places the role under a Creative Agency Lead, suggesting a hierarchical but collaborative environment within the creative function.

• Close collaboration is expected with the Marketing and User Acquisition teams, indicating strong cross-functional partnerships essential for campaign success. Methodology:

• Data Analysis & Insights: While not directly a data analyst role, the Senior Graphic Designer will need to interpret performance data from user acquisition campaigns and app store analytics to inform design decisions and optimize visual assets for engagement and conversion.

• Workflow Planning & Optimization: The role involves managing individual projects from start to finish, requiring personal workflow planning and a proactive approach to optimizing production processes for efficiency and quality.

• Automation & Efficiency: The job description explicitly mentions an interest in "AI-assisted workflows" and "emerging creative tools," indicating a company culture that values and explores automation and efficiency improvements within the creative production pipeline.

Company Website: https://www.gameloft.com/

📝 Enhancement Note: Gameloft's culture is characterized by its focus on creating immersive gaming experiences and fostering a collaborative, creative, and inclusive workplace. Being "Great Place to Work® Certified" highlights their commitment to employee well-being, a supportive environment, and professional development. The emphasis on innovation, particularly with AI, suggests a forward-looking approach to creative production.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" level role, indicating a position of significant responsibility and experience. It requires not only strong individual contribution in graphic design but also the ability to act as a creative reference, mentor junior team members, and contribute to strategic creative output for marketing campaigns. The role is an individual contributor position focused on design excellence and process.

Reporting Structure: The Senior Graphic Designer reports to the Creative Agency Lead. This suggests a clear line of management and mentorship within the creative team, with opportunities to learn from experienced leadership and contribute to the agency's overall creative direction.

Operations Impact: The Senior Graphic Designer's impact is directly tied to the success of marketing and user acquisition campaigns. High-quality, effective visual assets are crucial for attracting players, driving downloads, and reinforcing brand identity. Their work directly influences key business metrics such as Cost Per Install (CPI), conversion rates, and overall player engagement.

Growth Opportunities:

• Specialization: Potential to specialize further in areas like key art creation, motion graphics, 3D asset design, or AI-driven creative workflows, aligning with emerging industry trends and studio needs.

• Leadership Development: Opportunities to grow into a lead designer or art director role within the Creative Agency, managing projects and mentoring junior designers as the studio expands or projects evolve.

• Skill Advancement: Continuous learning encouraged through exposure to new tools, workflows, and technologies, including AI, game engines, and advanced 3D software, supported by the company's commitment to ongoing development.

📝 Enhancement Note: The "Senior" title implies a level of autonomy and expected contribution beyond just execution. Candidates should be prepared to discuss how they have influenced creative direction, mentored peers, or improved design processes in previous roles. The growth opportunities highlight a path for career advancement within the creative function at Gameloft.

🌐 Work Environment

Office Type: Gameloft Brisbane operates on a Hybrid work model. This means employees are expected to work from the office for a portion of their week, likely for collaborative tasks, team meetings, and leveraging studio resources, while also having the flexibility to work remotely.

Office Location(s): The office is located in Brisbane, Queensland, Australia. The description mentions a "stunning rooftop terrace with river views," suggesting a well-appointed and desirable office space in a prime location within the city. Subsidised car parking is also available, indicating accessibility for those commuting by car.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on teamwork suggest a workspace designed to facilitate collaboration, with opportunities for in-person brainstorming, design reviews, and team building.

• Tools & Technology: Employees will have access to industry-standard design software (Adobe Creative Cloud) and potentially advanced hardware and specialized software for 3D, motion graphics, and AI-assisted workflows, as indicated by the preferred qualifications.

• Team Interaction: The office environment provides opportunities for direct interaction with the Creative Agency Lead, fellow designers, and members of the Marketing and User Acquisition teams, fostering strong working relationships and efficient communication.

Work Schedule: The standard full-time schedule is likely around 40 hours per week. The hybrid work model offers flexibility in how these hours are structured and where they are performed, balancing in-office presence with remote work for optimal work-life integration and productivity.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment. Candidates should consider how they best contribute in a hybrid setting and be prepared to discuss their approach to in-office collaboration and remote productivity. The mention of a rooftop terrace and games room suggests a vibrant and amenity-rich office space.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: The initial step involves submitting a CV in English along with a mandatory online portfolio showcasing relevant graphic design work.

• Portfolio Review: Expect a thorough review of your portfolio to assess creative quality, technical skills, and relevance to game marketing and user acquisition. Be prepared to discuss specific projects, your design process, and the impact of your work.

• Skills Assessment: Likely includes technical tests or creative challenges to evaluate proficiency in Adobe Creative Cloud, understanding of design principles, and ability to meet creative briefs under time constraints.

• Behavioral & Situational Interviews: Questions will likely assess your collaboration style, problem-solving abilities, how you handle feedback, and your understanding of brand guidelines and marketing objectives. Expect questions about your experience with user acquisition creatives and adapting to different game IPs.

• Team & Culture Fit: Interviews with the Creative Agency Lead and potentially other team members to gauge cultural alignment, communication style, and ability to contribute positively to the team environment.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your skills in game marketing, user acquisition, key art, and branding. Prioritize quality over quantity.

• Showcase Process: For each project, clearly outline the brief, your creative process (ideation, sketching, digital execution), challenges faced, and the final outcome. Use visuals to illustrate key stages.

• Quantify Impact: Where possible, include metrics or evidence of the creative's success (e.g., increased click-through rates, improved conversion, positive player feedback).

• Platform Adaptability: Demonstrate how you've adapted designs for different platforms (e.g., social media banners, app store assets, ad creatives) and how you ensure brand consistency across them.

• Highlight Innovation: If you've used AI tools, 3D, or motion graphics, clearly showcase these projects and your role in their creation.

Challenge Preparation:

• Design Brief Analysis: Practice dissecting creative briefs to identify key objectives, target audiences, and brand requirements.

• Time Management: Be prepared for timed design challenges. Practice creating effective marketing assets within strict deadlines.

• Presentation Skills: Develop a concise and compelling way to present your design rationale and creative solutions, focusing on how your work meets the brief and drives business results.

📝 Enhancement Note: The emphasis on the portfolio and the mention of "AI-assisted workflows" and "emerging creative tools" are critical. Candidates should prepare to discuss their experience and ideas around these areas. The interview process will likely focus on practical application of design skills to marketing objectives, so understanding user acquisition metrics and game marketing principles will be beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency is a must. This includes:

  • Photoshop: For image manipulation, retouching, compositing, and creating detailed marketing assets.
  • Illustrator: For vector graphics, logo design, typography, and scalable assets.
  • InDesign: For layout design, creating multi-page documents, and preparing print-ready materials.

• Motion Design Tools (Preferred):

  • After Effects: For creating animated graphics, video intros/outros, social media animations, and dynamic ad creatives.

• 3D Software (Preferred):

  • Blender, Maya, 3ds Max, or Cinema 4D: For creating 3D assets, backgrounds, or elements that can be integrated into 2D designs, enhancing visual depth and impact.

• Game Engines (Preferred):

  • Unity or Unreal Engine: Familiarity with these engines can provide insight into how assets will be implemented in-game or in promotional materials, aiding in design optimization.

• AI & Emerging Tools:

  • Experience with AI-assisted creative workflows and image generation tools (e.g., Midjourney, Stable Diffusion, Adobe Firefly) is highly desirable, indicating a forward-thinking approach to design production. Analytics & Reporting:

• While not directly responsible for analytics, understanding how to interpret data from platforms like Google Ads, Facebook Ads Manager, and app store analytics (e.g., App Store Connect, Google Play Console) to inform design choices is crucial. CRM & Automation:

• Not directly applicable to this role, but understanding the broader marketing technology stack and how creative assets integrate into campaigns managed through CRM or marketing automation platforms is beneficial.

📝 Enhancement Note: The "Preferred" tools list (After Effects, 3D software, Game Engines, AI) is extensive and indicates that candidates with experience in these areas will be highly competitive. The company is clearly invested in leveraging advanced creative technologies to produce cutting-edge marketing materials.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to producing visually stunning and impactful creative work that elevates the Gameloft brand and game IPs.

• Collaboration & Teamwork: Fostering a supportive and inclusive environment where ideas are shared, feedback is constructive, and collective success is prioritized. This is evident in the hybrid model and cross-functional collaboration emphasis.

• Innovation & Adaptability: Embracing new technologies, workflows, and creative approaches, including AI-assisted tools, to push boundaries and stay ahead in the dynamic gaming industry.

• Data-Driven Creativity: While artistic vision is key, understanding and responding to performance data from marketing campaigns to optimize creative output for maximum impact.

• Passion for Gaming: A genuine enthusiasm for video games and the entertainment industry, driving a deeper understanding of the audience and creative goals.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with Marketing, User Acquisition, Legal, and Licensing teams. This involves clear communication, understanding diverse needs, and integrating feedback effectively.

• Process Review & Feedback: A culture that encourages constructive feedback on design work to continuously improve quality and artistic standards. This is supported by the "Creative Agency" structure and the role of a "creative reference."

• Knowledge Sharing: Encouraging team members to share expertise, insights, and best practices, particularly regarding new tools, workflows, and emerging creative trends, contributing to collective skill development.

📝 Enhancement Note: Gameloft Brisbane's "Great Place to Work® Certified" status strongly suggests a positive and employee-centric culture. The values emphasize not just creative output but also the human element of teamwork, growth, and well-being, making it an attractive environment for professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: Creating visually compelling art that also performs effectively in user acquisition campaigns requires a delicate balance between artistic expression and data-driven optimization.

• Adapting to Diverse IPs and Styles: Working across multiple game titles, each with its own unique visual identity, target audience, and communication style, demands significant creative versatility and adaptability.

• Keeping Pace with Evolving Technology: The rapid advancement of design tools, AI, and 3D technologies requires continuous learning and adaptation to maintain a competitive edge and leverage new opportunities.

• Managing Multiple Stakeholder Feedback: Integrating feedback from various teams (Marketing, UA, Legal, Licensing) can be complex, requiring strong communication and negotiation skills to ensure creative integrity and project success.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to deepen expertise in core graphic design skills and develop proficiency in preferred areas like motion graphics, 3D modeling, or AI-assisted creative workflows.

• Industry Exposure: Access to industry conferences, workshops, and training programs that keep professionals abreast of the latest trends and technologies in game development and digital marketing.

• Mentorship & Leadership: Potential to receive mentorship from experienced leaders within the Creative Agency and, over time, to develop leadership skills by mentoring junior designers and taking on more project management responsibilities.

📝 Enhancement Note: The challenges presented are typical for senior creative roles in fast-paced, technology-driven industries like gaming. The growth opportunities are robust, offering clear pathways for skill enhancement and career progression within a supportive and innovative environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a compelling piece of key art for a new game title, considering its target audience and marketing objectives." (Focus on ideation, concept development, iteration, and how you'd incorporate brand/IP guidelines.)

• "How do you approach designing user acquisition ads that are both visually striking and optimized for conversion? Can you share an example?" (Highlight your understanding of performance marketing, A/B testing concepts, and how design impacts metrics.)

• "Imagine you receive a brief that is somewhat ambiguous. How would you proceed to ensure you deliver the right creative solution?" (Demonstrate your ability to ask clarifying questions, conduct research, and proactively seek direction.) Company & Culture Questions:

• "What excites you about Gameloft and the gaming industry, and how do you see your skills contributing to our success?" (Research Gameloft's recent titles and market position; connect your passion for gaming with your design expertise.)

• "How do you stay current with design trends, new tools (like AI), and changes in digital marketing platforms?" (Showcase your proactive learning habits and interest in innovation.)

• "Describe a time you had to incorporate difficult feedback on a design. How did you handle it, and what was the outcome?" (Assess your collaboration, communication, and resilience.) Portfolio Presentation Strategy:

• Narrative is Key: For each selected portfolio piece, tell a story. What was the problem? What was your solution? What was the impact?

• Highlight Process, Not Just Polish: Show your sketches, mood boards, or early concepts to demonstrate your creative thinking and problem-solving journey.

• Quantify Results: If possible, present metrics that show the effectiveness of your designs (e.g., engagement rates, conversion improvements).

• Address Technical Skills: Be ready to discuss your proficiency with specific software and any experience with motion graphics, 3D, or AI tools.

• Tailor to Gameloft: Briefly explain how your skills and experience align with Gameloft's specific games, target audiences, and marketing needs.

📝 Enhancement Note: Candidates should prepare to not only showcase their visual talent but also articulate their strategic thinking behind design choices, especially concerning marketing objectives and user acquisition. Demonstrating an understanding of the gaming industry and Gameloft's specific projects will be highly advantageous.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on SmartRecruiters, ensuring your CV is in English.

• Portfolio Customization: Curate an online portfolio that prominently features your strongest work in game marketing, user acquisition creatives, key art, and branding. Prioritize projects that demonstrate your ability to adapt to diverse IPs and create assets for multiple platforms.

• Resume Optimization: Tailor your resume to highlight your 5+ years of experience in graphic design, specifically mentioning your expertise in Adobe Creative Cloud, visual communication, and any experience within the video game or digital marketing industries. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, creative rationale, and problem-solving skills. Prepare to discuss specific projects from your portfolio, emphasizing how your work contributes to business objectives and marketing campaign success.

• Company Research: Gain a thorough understanding of Gameloft's current game portfolio, their target markets, and their brand identity. Familiarize yourself with their commitment to employee well-being and their embrace of new technologies like AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.