Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Frette

Location: New York, New York, United States

Job Type: Full-time

Category: Marketing & Brand Communications / Art & Design

Date Posted: 2026-08-10T18:55:05.239

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Lead the strategic creative development and execution of high-impact visual communications for global marketing initiatives, ensuring a cohesive and elevated brand expression across all touchpoints.

• Serve as a key brand guardian, maintaining global consistency in visual identity for both B2B and B2C communications, and actively contributing to the evolution of Frette's luxury brand guidelines.

• Drive the design and production of a wide range of high-quality collateral, including print materials, digital assets, social media content, and email marketing campaigns, optimizing for both print readiness and digital deployment.

• Foster a collaborative environment by partnering closely with Marketing, Sales, E-commerce, and other cross-functional teams to translate business objectives into compelling visual storytelling that honors Frette's heritage and luxury positioning.

📝 Enhancement Note: This role is positioned as "Senior" indicating a need for independent leadership, strategic thinking, and potential mentorship of junior staff. The emphasis on "global marketing initiatives" and "brand stewardship" suggests a significant impact on the company's visual identity and market presence, requiring a deep understanding of luxury brand aesthetics and a proactive approach to design innovation. The hybrid work model implies a balance between in-office collaboration and remote flexibility.

📈 Primary Responsibilities

• Spearhead the conceptualization and execution of integrated creative campaigns across print, digital, social media, CRM, retail environments, and experiential marketing channels, ensuring alignment with overarching marketing strategies.

• Act as a primary brand guardian, meticulously ensuring global consistency of visual identity across all B2B and B2C communications, including brand presentations, product launch materials, PR collateral, retail assets, website content, and social media feeds.

• Collaborate with the Global Director to evolve and refine brand visual guidelines, ensuring they remain modern and relevant while deeply respecting Frette's rich heritage and luxury positioning.

• Provide critical creative direction and oversight for photo retouching, complex compositing, video editing, and motion graphics, ensuring all visual elements meet the highest standards of luxury and brand integrity.

• Design and manage the production of premium collateral such as brochures, postcards, lookbooks, direct mail pieces, email marketing campaigns, digital advertisements, and social media graphics.

• Partner with E-commerce and CRM teams to develop visually cohesive and branded email campaigns, and ensure a unified aesthetic for website visuals and editorial content.

• Contribute to the content and editorial calendar by shaping visual storytelling narratives and providing clear creative briefs to internal and external content producers.

• Ensure all final design files are meticulously prepared to be print-ready and optimized for seamless digital deployment across various platforms and devices.

• Translate complex marketing and commercial objectives into clear, compelling, and visually impactful creative solutions that resonate with the target audience.

• Collaborate effectively with sales and marketing leadership to provide essential creative support for product launches, key strategic initiatives, and seasonal campaigns.

• Present creative concepts and design rationale clearly, confidently, and persuasively to diverse stakeholders, including senior leadership.

• Proactively monitor industry design trends, competitive landscape, and emerging technologies to introduce new tools, techniques, and innovative design approaches that enhance Frette's visual communication.

• Manage multiple design projects simultaneously, effectively prioritizing workflow and ensuring timely delivery of high-quality assets while adhering to strict deadlines.

• Oversee and maintain organized archives of all campaigns and creative assets, ensuring easy accessibility and version control for future reference.

• Mentor and provide guidance to junior designers or freelance talent, fostering their development and ensuring adherence to brand standards.

• Maintain an exceptional level of attention to detail throughout all design processes, upholding the highest quality standards in every deliverable.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic creative leadership. The emphasis on "brand stewardship," "evolving brand guidelines," and "mentoring junior designers" suggests a significant level of autonomy and responsibility. The requirement to work across "B2B and B2C," "print, digital, social, CRM, retail, and experiential channels" indicates a broad scope of work requiring versatile design skills and an understanding of diverse marketing objectives.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior role in this industry.

Experience: Several years (5-10 years) of professional graphic design experience, with a strong preference for experience within the luxury, fashion, lifestyle, or high-end brand sectors.

Required Skills:

• Portfolio: A robust and diverse portfolio showcasing integrated campaign development across print, digital, and motion graphics, demonstrating a sophisticated understanding of luxury aesthetics.

• Design Sensibility: A highly refined design sensibility with a deep understanding of typography, composition, color theory, and luxury brand aesthetics.

• Adobe Creative Suite Mastery: Expert-level proficiency in Adobe Photoshop, InDesign, Illustrator, Premiere Pro, and After Effects.

• Photo Retouching & Compositing: Advanced expertise in photo retouching, cropping, and complex compositing techniques.

• Email Marketing Design: Proven experience with ESP platforms and a strong understanding of email marketing design best practices for luxury brands.

• Web & Digital Understanding: Working knowledge of CSS, CMS, HTML, and basic website backend systems to ensure design integration.

• Project Management: Proven ability to manage multiple design priorities simultaneously in a fast-paced environment, ensuring timely delivery.

• Communication & Interpersonal Skills: Strong presentation, communication, and interpersonal skills, with the ability to articulate design concepts and collaborate effectively with stakeholders.

• Mindset: A collaborative, proactive, and solutions-oriented mindset, with a passion for elevated design and brand storytelling.

Preferred Skills:

• Experiential Platforms: Experience with interactive/experiential design platforms such as Ceros.

• Motion Graphics & Video: Strong capabilities in motion graphics and video editing beyond basic proficiency.

• Art Direction: Experience in art directing photoshoots or video productions.

• Luxury Market Nuances: In-depth understanding of the nuances and expectations of the luxury consumer market.

📝 Enhancement Note: The "several years" requirement, combined with the "Senior" title and the breadth of responsibilities (e.g., creative leadership, mentoring), strongly suggests candidates with 5-10 years of relevant experience. The emphasis on a strong portfolio and specific software proficiency (Adobe Creative Suite) is paramount, particularly within the luxury sector where visual execution is critical. The preference for luxury/fashion experience is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Integrated Campaigns: Showcase at least 2-3 comprehensive integrated campaign examples that span across multiple channels (e.g., print, digital, social, email). Each example should clearly articulate the objective, your role, the creative process, and the resulting visual assets.

• Brand Evolution/Stewardship: Include examples demonstrating how you've either maintained brand consistency across diverse applications or contributed to evolving brand guidelines while respecting heritage. Highlight your approach to brand guardianship.

• Luxury Aesthetic Examples: Feature work that explicitly demonstrates your understanding and execution of luxury aesthetics, typography, and high-end visual storytelling.

• Technical Proficiency Showcase: Include examples that highlight your advanced skills in specific areas like complex photo retouching, motion graphics (if applicable), or sophisticated email campaign design.

• File Optimization: Briefly describe or demonstrate your process for preparing files for both high-quality print production and optimized digital deployment.

Process Documentation:

• Workflow Design: Be prepared to discuss your process for managing multiple projects from brief to final delivery, including how you prioritize tasks, manage deadlines, and collaborate with cross-functional teams.

• Creative Brief Interpretation: Demonstrate how you translate marketing objectives and creative briefs into actionable design concepts and visual strategies.

• Quality Assurance: Explain your methods for ensuring meticulous attention to detail and upholding the highest quality standards in all design outputs.

• Asset Management: Be ready to discuss your approach to organizing and archiving creative assets for efficient retrieval and future use.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is crucial. It needs to go beyond just showing pretty pictures; it must demonstrate strategic thinking, brand understanding, technical mastery, and project management capabilities. The "process documentation" aspect refers to the candidate's ability to articulate their working methodology, which will likely be probed during interviews.

💵 Compensation & Benefits

Salary Range: USD $80,000 - $90,000 per year.

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

• Income Protection: Life insurance, Short-term disability, and Long-term disability coverage.

• Retirement Savings: 401K plan with a Company match, supporting long-term financial planning.

• Family Support: Paid maternity and paternity leave, acknowledging the importance of family.

• Employee Perks: Generous employee discount on Frette products, a significant benefit for those who appreciate luxury home goods.

• Time Off: Paid holidays and a comprehensive Paid Time Off (PTO) policy, ensuring work-life balance.

Working Hours: 40 hours per week. The work arrangement is Hybrid, indicating a blend of in-office and remote work days.

📝 Enhancement Note: The provided salary range of $80,000 - $90,000 annually for a Senior Graphic Designer in New York City aligns with industry benchmarks for experienced professionals in high-cost-of-living urban areas, especially within the luxury sector. The benefits package is robust, offering standard health and income protection, with notable additions like paid parental leave and a significant employee discount, which are attractive perks for potential candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Goods (Home Linens, Textiles). Frette operates in a highly competitive and discerning market where quality, heritage, and brand prestige are paramount. This context means design decisions must be impeccably executed and align with a sophisticated, affluent clientele.

Company Size: Frette is a well-established, global luxury brand with a long history (over 164 years). While specific employee numbers aren't provided in the raw data, its international presence and iconic status suggest a medium to large-sized organization with dedicated departments for marketing, sales, and creative. The "Senior" title implies a structured design team, likely with junior members or freelancers to manage.

Founded: 1860. This extensive history imbues Frette with a strong legacy, emphasizing craftsmanship, Italian artistry, and timeless elegance. The company culture likely values heritage, quality, and enduring luxury.

Team Structure:

• Department: Marketing & Brand Communications. This indicates the design function is closely aligned with strategic marketing efforts and brand storytelling.

• Reporting: Role reports to the PR Manager. This suggests the Senior Graphic Designer will work closely with public relations initiatives, product launches, and brand storytelling, often requiring close collaboration with external communications and media relations.

• Collaboration: Expected to partner closely with Marketing, Sales, and E-commerce teams, indicating a cross-functional, integrated approach to creative development.

Methodology:

• Brand Guardianship: A core methodology will be maintaining and evolving the Frette brand identity, ensuring consistency and luxury appeal across all visual touchpoints.

• Integrated Campaign Development: Emphasis on creating cohesive visual narratives that span multiple channels, from print to digital and experiential.

• Data-Informed Creativity: While not explicitly stated, modern design roles require an understanding of how visuals impact engagement and conversion, implying a need to consider analytics and performance metrics in design choices.

Company Website: https://www.frette.com/

📝 Enhancement Note: The company's long-standing heritage and focus on luxury are critical context. The Senior Graphic Designer must understand how to translate this heritage into modern visual communications that appeal to a discerning, affluent customer base. The reporting structure to the PR Manager suggests a strong link between design and public relations efforts, possibly involving press materials, event collateral, and brand narratives.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This level signifies a professional with substantial experience (5-10 years) who is expected to operate with a high degree of autonomy, contribute strategically to brand initiatives, and potentially mentor less experienced designers. The role involves leading creative projects from concept to completion, ensuring brand consistency, and translating business objectives into compelling visual solutions.

Reporting Structure: Reports to the PR Manager within the Marketing & Brand Communications department. This placement indicates a strong connection to public relations, brand storytelling, and campaign execution, working closely with the PR team to support their objectives through impactful visuals.

Operations Impact: The Senior Graphic Designer's impact is critical for Frette's luxury brand perception. By creating high-impact visual communications across all global marketing initiatives, they directly influence brand recognition, customer engagement, and ultimately, sales. Their work shapes how Frette is perceived in the market, from digital platforms to retail spaces, ensuring the brand's heritage and luxury positioning are consistently communicated and reinforced.

Growth Opportunities:

• Creative Leadership Expansion: Potential to take on more significant creative direction for larger campaigns or lead specific brand initiatives, possibly moving towards an Art Director or Creative Director track within Frette or a similar luxury organization.

• Specialization Development: Opportunity to deepen expertise in areas like motion graphics, digital experiential design, or advanced brand guideline development, becoming a subject matter expert.

• Cross-Functional Project Leadership: Leading design aspects of major cross-departmental projects (e.g., website redesign, new collection launches), gaining exposure to broader business strategy.

• Mentorship & Team Development: Formalizing mentorship of junior designers, potentially leading to a team lead or design manager role as the team grows.

📝 Enhancement Note: The "Senior" designation suggests a clear career progression path from mid-level designer. Growth opportunities would likely involve increased strategic input, leadership responsibilities, and potentially specialization in areas critical to luxury brand marketing. The reporting structure to PR is a specific aspect that could influence the types of projects and career trajectory within the company.

🌐 Work Environment

Office Type: Hybrid. This means the role involves a combination of working from the Frette office in New York City and working remotely. The exact split will likely depend on team needs and project phases.

Office Location(s): 15 West 37th Street, New York, NY 10018. This is a prime Midtown Manhattan location, offering accessibility via public transportation and proximity to other businesses and amenities.

Workspace Context:

• Collaborative Environment: As a hybrid role within Marketing & Brand Communications, expect regular collaboration with colleagues from PR, Marketing, Sales, and E-commerce teams, both in person and virtually. This will involve brainstorming sessions, project reviews, and strategic planning meetings.

• Tools & Technology: Access to a standard suite of design software (Adobe Creative Suite) and potentially project management tools. The office environment will likely be equipped for creative work, with necessary hardware and software.

• Team Interaction: Opportunities for direct interaction with team members during in-office days, fostering team cohesion and facilitating quick communication for design feedback and project alignment.

Work Schedule: Standard 40-hour work week. The hybrid nature allows for some flexibility in managing personal and professional commitments, while in-office days are crucial for team collaboration and strategic alignment.

📝 Enhancement Note: The hybrid model is a significant aspect for candidates. The New York City location is a major draw for talent in the creative industry. The description implies a professional, collaborative office environment typical of a luxury brand, with an expectation of high-quality output and effective teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and alignment with the role's requirements.

• Portfolio Presentation & Interview: A more in-depth interview where you will be asked to present your portfolio, discuss your experience, and explain your design process and rationale for key projects. This is where strategic thinking and brand understanding are evaluated.

• Skills Assessment/Case Study: Potentially a design challenge or case study that requires you to apply your skills to a hypothetical Frette marketing scenario, demonstrating your problem-solving abilities and creative approach under timed conditions.

• Team/Stakeholder Interviews: Meetings with the PR Manager, potentially other marketing leads, and team members to assess cultural fit, collaboration style, and ability to integrate into the existing team structure.

• Final Interview: With senior leadership, to discuss strategic alignment, long-term vision, and confirm suitability for the Senior role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase integrated campaign development, luxury brand experience, and advanced technical skills.

• Tell a Story: For each project, clearly articulate the problem/objective, your role and process, key design decisions, and the outcome or impact. Use visuals effectively to support your narrative.

• Highlight Luxury Aesthetics: Ensure your selected work clearly demonstrates your understanding and execution of luxury brand principles, typography, and sophisticated visual design.

• Showcase Technical Proficiency: Include examples that highlight your mastery of Adobe Creative Suite, photo retouching, and any motion graphics or advanced digital design work.

• Prepare for Specifics: Be ready to discuss your experience with email marketing, print production requirements, and any web/CMS familiarity.

Challenge Preparation:

• Understand Frette: Thoroughly research Frette's current marketing, brand positioning, target audience, and recent campaigns. Analyze their visual language and identify potential areas for enhancement or strategic visual communication.

• Think Luxury: Approach any hypothetical challenge with a luxury mindset. Consider how to maintain exclusivity, sophistication, and brand integrity in your proposed solutions.

• Focus on Integration: If given a campaign challenge, consider how your design solution would integrate across multiple channels (digital, print, social).

• Articulate Rationale: Be prepared to clearly explain the "why" behind your design choices, linking them back to business objectives and brand strategy.

📝 Enhancement Note: The interview process for a Senior Graphic Designer, especially in luxury, will heavily emphasize portfolio review and the ability to articulate creative strategy. Candidates should prepare to not only showcase their design skills but also their understanding of brand, market, and business objectives.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Photoshop: For image manipulation, retouching, compositing, and digital asset creation.

• Adobe InDesign: For layout design of print collateral such as brochures, lookbooks, postcards, and direct mail.

• Adobe Illustrator: For vector graphics, logos, icons, and detailed illustrations.

• Adobe Premiere Pro: For video editing and post-production of marketing content.

• Adobe After Effects: For motion graphics, animated elements, and dynamic visual content for digital and social media.

Web & Digital Tools:

• ESP Platforms (Email Service Provider): Experience with platforms for designing and deploying email marketing campaigns. Specific platform names are not listed, but familiarity with the general principles is key.

• CMS (Content Management System): Working knowledge to understand how designs integrate into website content.

• HTML/CSS: Basic understanding to inform design decisions for web and email.

Other Potential Tools:

• Ceros: Preferred for interactive and experiential design platforms.

• Project Management Software: Likely used for workflow management and task tracking (e.g., Asana, Trello, Monday.com – specific tools not listed).

• Digital Asset Management (DAM) System: For organizing and archiving creative assets.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable and should be highlighted. The mention of Ceros as a plus indicates a growing interest in interactive digital experiences. Familiarity with web technologies and email marketing platforms is essential for ensuring designs are functional and effective in digital channels.

👥 Team Culture & Values

Operations Values:

• Excellence in Craftsmanship: Embodying Frette's heritage of luxury and quality through meticulous attention to detail and high-standard execution in all design work.

• Brand Integrity: Acting as a guardian of the Frette brand, ensuring all visual communications are sophisticated, consistent, and honor the brand's legacy.

• Collaboration & Partnership: Working seamlessly with marketing, sales, PR, and e-commerce teams to achieve shared goals, fostering a supportive and communicative environment.

• Innovation & Relevance: Proactively seeking new design approaches and staying abreast of industry trends to keep Frette's visual identity modern and impactful, while respecting its heritage.

• Solutions-Oriented Mindset: Approaching challenges with a proactive, problem-solving attitude, finding creative and effective visual solutions.

Collaboration Style:

• Cross-functional Integration: Expected to work closely with various departments, requiring strong communication skills to understand diverse needs and translate them into cohesive visual strategies.

• Feedback Exchange: Openness to receiving and providing constructive feedback on creative work to ensure the highest quality and strategic alignment.

• Knowledge Sharing: Willingness to share insights on design trends, tools, and best practices with junior designers and the broader marketing team.

• Brand Alignment Focus: All collaborative efforts will be geared towards reinforcing Frette's luxury positioning and achieving marketing objectives.

📝 Enhancement Note: The company's values likely center around luxury, quality, heritage, and sophisticated aesthetics. The Senior Graphic Designer's role will require them to embody these values in their work and collaborations, ensuring a consistent luxury experience for the customer.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Luxury Perception: Continuously translating Frette's heritage and luxury status into fresh, relevant visual content for a global audience across diverse platforms without diluting brand prestige.

• Balancing Global Consistency with Local Nuance: Ensuring brand consistency across all international markets while being sensitive to potential regional differences in aesthetic preferences or cultural contexts.

• Managing Multiple Stakeholder Needs: Effectively navigating the diverse requirements and feedback from various departments (Marketing, Sales, PR, E-commerce) and senior leadership to deliver cohesive visual solutions.

• Rapid Digital Evolution: Keeping pace with the ever-changing digital landscape, social media trends, and new interactive technologies to ensure Frette's digital presence remains cutting-edge and engaging.

Learning & Development Opportunities:

• Advanced Design Specialization: Deepen expertise in areas like motion graphics, UX/UI for luxury e-commerce, or AR/VR applications in retail, leveraging Frette's global presence.

• Brand Strategy Acumen: Gain deeper insights into luxury brand strategy, market positioning, and consumer psychology through close collaboration with marketing and PR leadership.

• Cross-Functional Project Leadership: Take ownership of design elements for major company initiatives, enhancing project management and strategic planning skills.

• Industry Exposure: Opportunities to attend industry conferences, workshops, or training sessions focused on luxury branding, digital design, or emerging creative technologies.

📝 Enhancement Note: The challenges for this role are inherent to working with a heritage luxury brand in a dynamic global market. The growth opportunities are aligned with advancing creative leadership, expanding technical skills, and gaining broader strategic business understanding within the luxury sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex brand heritage into a modern visual campaign. How did you ensure both elements were honored?" (Focus on balancing heritage and modernity, strategic thinking)

• "How do you approach ensuring brand consistency across B2B and B2C communications, especially for a global luxury brand like Frette?" (Focus on brand guardianship, process, and attention to detail)

• "Walk me through your process for managing a large integrated marketing campaign from concept to final delivery. How do you prioritize and collaborate?" (Focus on project management, workflow, and cross-functional collaboration)

• "Given Frette's luxury positioning, how would you approach designing an email marketing campaign for a new product launch to maximize engagement and sales?" (Focus on luxury aesthetics, digital strategy, and understanding of customer journey) Company & Culture Questions:

• "What aspects of Frette's brand and heritage resonate most with you, and how would you translate that into your design work?" (Focus on research, brand affinity, and cultural fit)

• "How do you stay current with luxury market trends and design innovations, and how would you apply that knowledge at Frette?" (Focus on industry awareness and proactive contribution)

• "Describe your experience mentoring junior designers or freelancers. What is your approach to providing constructive feedback?" (Focus on leadership potential and team dynamics) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your creative process, key design decisions, and the outcome. Use visuals to tell the story.

• Quantify Impact (If Possible): If you have metrics related to engagement, conversion, or brand perception from your past work, present them to demonstrate ROI.

• Highlight Luxury Aesthetic: Explicitly point out how your design choices reflect luxury, sophistication, and Frette's brand identity.

• Showcase Technical Prowess: Demonstrate your mastery of Adobe Creative Suite, retouching, and any motion graphics or interactive elements.

• Be Prepared for Follow-up: Anticipate detailed questions about your design choices, software techniques, and project management.

📝 Enhancement Note: Interview questions will likely probe the candidate's understanding of luxury branding, their strategic approach to design, their ability to manage complex projects, and their fit within Frette's established, heritage-rich culture. Portfolio presentation is key to demonstrating these capabilities.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on SmartRecruiters. Ensure your application is complete and includes all requested documents.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your experience in luxury brands, integrated campaigns (print, digital, social), and advanced design skills. Prioritize work that aligns with Frette's aesthetic and brand values.

• Resume Optimization: Update your resume to clearly articulate your years of experience, specific software proficiencies (especially Adobe Creative Suite), and achievements relevant to senior-level design responsibilities, including any leadership or mentorship experience. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategy-based questions. Be ready to discuss your understanding of luxury branding and Frette's market position.

• Company Research: Thoroughly research Frette's history, current marketing campaigns, product lines, and overall brand aesthetic. Understand their target audience and competitive landscape to demonstrate genuine interest and preparedness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.