Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Aramya

Location: Gurugram, Haryana, India

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: 2026-08-10

Experience Level: Mid-Level (3-4 years)

Remote Status: On-site

🚀 Role Summary

• Executes high-quality visual designs across digital platforms, social media, performance marketing, website, and CRM touchpoints.

• Creates compelling creatives for marketing campaigns, product launches, seasonal collections, and sales events.

• Supports retail and offline design needs, including in-store displays, Point-of-Sale (POS) materials, and packaging.

• Adapts master creative assets into various formats and sizes with precision and brand consistency.

• Collaborates with Marketing, Retail, and Product teams to ensure all visual outputs align with brand guidelines and maintain strong visual standards.

📝 Enhancement Note: This role focuses on the execution of visual design rather than strategic brand development, emphasizing speed, accuracy, and brand adherence across multiple channels for a fast-growing D2C fashion and lifestyle brand.

📈 Primary Responsibilities

• Execute visual designs for a wide range of digital assets, including social media posts, banner ads, email newsletters, and website graphics.

• Develop creative assets for performance marketing campaigns, ensuring visual appeal and alignment with advertising objectives.

• Design engaging content for social media platforms to enhance brand presence and customer interaction.

• Create visually appealing graphics for product launches, seasonal collections, and promotional sales events.

• Design and adapt retail and offline design requirements, such as in-store signage, promotional displays, and Point-of-Sale (POS) materials.

• Produce packaging collaterals that align with brand aesthetics and product requirements.

• Efficiently adapt master creative assets into multiple formats and sizes, maintaining high accuracy and consistency across all variations.

• Ensure all design outputs strictly adhere to established brand guidelines and visual identity standards.

• Collaborate closely with internal Marketing, Retail, and Product teams to deliver creative assets within specified timelines and project requirements.

• Coordinate with printers, vendors, and external partners as needed to ensure production readiness and quality for physical assets.

📝 Enhancement Note: The responsibilities highlight a strong focus on execution and adaptation, requiring the designer to be proficient in translating briefs into various formats while maintaining brand integrity and meeting tight deadlines typical of a fast-paced D2C environment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field is typically expected for a role of this nature.

Experience: 3–4 years of hands-on experience in graphic design, visual communication, or brand design. Preference will be given to candidates with experience in fashion, lifestyle, D2C, or consumer brands.

Required Skills:

• Proficient in Figma for digital design and collaborative workflows.

• Strong command of the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Excellent understanding of typography, layout principles, color theory, and composition.

• Ability to translate creative briefs into clean, aesthetically strong, and on-brand visual outputs.

• High attention to detail and a commitment to maintaining exceptional quality standards.

• Demonstrated ability to work effectively in a fast-paced, high-growth environment with quick turnaround times.

• Strong ownership mindset, ensuring timely and consistent delivery of all assigned tasks. Preferred Skills:

• Basic motion graphics or video editing knowledge using Adobe Premiere Pro or After Effects.

• Experience designing for e-commerce platforms and digital marketing campaigns.

• Familiarity with A/B testing creative variations for marketing performance.

• Understanding of supply chain and manufacturing processes as they relate to packaging design.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite, coupled with the preference for D2C/fashion experience, suggests the company values efficient digital design workflows and an understanding of aesthetic trends relevant to their market. Basic motion/video editing skills are a bonus, indicating potential for broader creative responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-4 distinct projects demonstrating a strong understanding of visual design principles across various mediums (digital, print, packaging).

• Include examples of adapting master creative assets into multiple formats and sizes, highlighting efficiency and consistency.

• Present case studies or examples that illustrate the ability to translate briefs into effective visual communications for fashion or lifestyle brands.

• Demonstrate proficiency in Figma and Adobe Creative Suite through the quality and execution of the work presented.

• Include examples of design work for campaigns, product launches, or retail environments. Process Documentation:

• Be prepared to discuss your design process from brief interpretation to final asset delivery.

• Highlight how you ensure brand guideline adherence and quality control throughout your workflow.

• Explain your approach to collaborating with cross-functional teams (Marketing, Retail, Product) and managing feedback.

• Detail your experience in coordinating with external vendors or printers for production-ready assets.

📝 Enhancement Note: For this role, the portfolio should heavily emphasize execution excellence and adaptability. Candidates should be ready to demonstrate how they translate brand guidelines into tangible assets efficiently and effectively across various touchpoints, reflecting the company's fast-paced, execution-oriented culture.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 3-4 years of experience in Gurugram, India, the estimated salary range would be ₹6,00,000 - ₹9,00,000 per annum. This range accounts for the cost of living in Gurugram, the specified experience level, and the demands of a fast-paced D2C environment.

Benefits:

• Competitive salary package.

• Opportunity to work with a well-funded, rapidly scaling D2C fashion and lifestyle brand.

• Exposure to in-house manufacturing and proprietary supply chain operations.

• Chance to contribute to the visual identity of multiple loved fashion and lifestyle brands.

• Potential for growth within a dynamic and fast-paced startup environment.

• Collaborative team culture with exposure to cross-functional departments.

Working Hours: Standard full-time working hours, likely around 40 hours per week. Given the fast-paced nature of the company, flexibility may be required during peak periods or for critical campaign launches.

📝 Enhancement Note: The salary range is an estimate based on common compensation levels for similar roles in Gurugram, India. The provided benefits focus on professional growth and the exciting environment of a scaling D2C brand, aligning with the company's description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion & Lifestyle E-commerce (D2C), with a strong focus on in-house manufacturing and data-led design.

Company Size: Rapidly scaling, currently operating at ₹200 Cr ARR, indicating a mid-to-large-sized startup with significant growth trajectory.

Founded: Aramya was founded in 2024, signifying a young, agile, and innovative company culture.

Team Structure:

• The design team likely operates within or in close proximity to the marketing department, with direct collaboration with Retail and Product teams.

• As a "Senior" Graphic Designer, you may mentor junior designers or take ownership of specific design streams.

• Cross-functional collaboration is key, with designers working alongside marketing strategists, product developers, and retail operations. Methodology:

• Data-led designing: Decisions are informed by market trends, customer data, and performance metrics.

• Proprietary supply chain and in-house manufacturing: Emphasizes efficiency, control, and quality in production.

• Fast-paced execution: Focus on speed and agility in bringing designs to market.

• Brand building: Vision to create "loved" fashion and lifestyle brands.

Company Website: www.aramya.in

📝 Enhancement Note: Aramya's culture is characterized by rapid growth, data-driven decision-making, and a strong emphasis on execution and brand building within the fashion and lifestyle D2C space. The recent founding suggests an energetic and evolving work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Graphic Designer," indicating a mid-level position with a focus on execution and design excellence. It requires 3-4 years of experience, suggesting a step beyond entry-level roles where the individual is expected to work with a degree of autonomy.

Reporting Structure: The graphic designer will likely report to a Creative Lead, Marketing Manager, or Head of Design. Collaboration will be extensive with Marketing, Retail, and Product teams, requiring strong communication and project management skills.

Operations Impact: As a graphic designer, your impact will be directly tied to the visual appeal and brand consistency of Aramya's products and marketing efforts. High-quality, on-brand visuals directly influence customer perception, engagement, conversion rates, and overall brand equity in the competitive fashion and lifestyle market.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific design areas such as digital marketing creatives, packaging design, or retail visual merchandising.

• Leadership: Progress to a Lead Graphic Designer or Art Director role, overseeing design projects and potentially managing a team as the company scales.

• Cross-functional Expansion: Gain broader experience by contributing to brand strategy or product design, leveraging design skills in a more strategic capacity.

• Skill Development: Opportunity to learn and master new design tools and techniques, including potential for motion graphics and video editing.

📝 Enhancement Note: The growth path for a Senior Graphic Designer at a scaling D2C brand like Aramya often involves increasing responsibility in project ownership, creative direction, and potentially team management, alongside continuous skill enhancement in relevant design software and techniques.

🌐 Work Environment

Office Type: On-site, indicating a traditional office-based work environment. This suggests opportunities for in-person collaboration, team synergy, and direct mentorship.

Office Location(s): Gurugram, Haryana, India. Gurugram is a major business hub with modern infrastructure, offering a dynamic professional setting.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace where you'll be interacting closely with marketing, product, and retail teams to bring creative visions to life.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) will be provided, supporting efficient workflow and high-quality output.

• Team Interaction: Opportunities for spontaneous brainstorming, feedback sessions, and team building within the office setting.

Work Schedule: Standard full-time, likely Monday to Friday. The fast-paced nature of a growing D2C brand may occasionally require flexibility to meet project deadlines, particularly around campaign launches or product drops.

📝 Enhancement Note: The on-site requirement in Gurugram suggests a preference for direct team collaboration and a structured work environment conducive to rapid iteration and feedback cycles crucial for a fast-growing fashion brand.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess relevant experience, skills, and aesthetic alignment with the Aramya brand.

• Design Challenge/Test: A practical design exercise to evaluate your skills in Figma and Adobe Creative Suite, problem-solving abilities, and understanding of brand guidelines. This may involve creating assets for a specific campaign or adapting existing creatives.

• Interviews: Discussions with hiring managers and potential team members to assess technical proficiency, creative thinking, cultural fit, and understanding of the D2C fashion/lifestyle space. Be prepared to articulate your design process and rationale.

• Final Round: Possibly a discussion with senior leadership to evaluate strategic thinking and long-term potential within the company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills relevant to this role (digital, social, campaign, packaging). Prioritize quality over quantity.

• Showcase Adaptability: Include examples demonstrating your ability to adapt master creatives into various formats and sizes, highlighting efficiency and consistency.

• Tell a Story: For each project, briefly explain the brief, your creative process, the challenges faced, and the impact of your design. Use visuals effectively.

• Highlight Brand Alignment: If possible, include projects that show an understanding of fashion or lifestyle branding.

• Technical Proficiency: Ensure your portfolio clearly demonstrates your mastery of Figma and Adobe Creative Suite.

Challenge Preparation:

• Familiarize Yourself: Understand Aramya's current brand aesthetic, target audience, and recent marketing campaigns.

• Practice Adaptation: Work through exercises adapting existing designs into different dimensions or formats.

• Time Management: Be prepared to complete a design challenge within a set timeframe. Practice creating assets efficiently.

• Articulate Your Process: Be ready to explain your design decisions, tools used, and how you ensured brand consistency.

📝 Enhancement Note: The interview process likely involves a practical design test to gauge hands-on skills and a review of your portfolio to assess your ability to execute on-brand designs for a fast-paced D2C fashion brand. Demonstrating adaptability and efficiency will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and creating scalable design systems. Proficiency is a must for digital asset creation.

• Adobe Photoshop: Critical for image editing, manipulation, and creating detailed visual assets.

• Adobe Illustrator: Necessary for creating vector graphics, logos, icons, and illustrations.

• Adobe InDesign: Useful for layout design, especially for print materials like brochures, POS displays, or packaging collateral.

Analytics & Reporting:

• While not a direct responsibility, understanding how design performance is measured through analytics (e.g., click-through rates on ads, engagement on social media) is beneficial.

• Familiarity with A/B testing concepts for creative optimization is a plus. CRM & Automation:

• Basic understanding of how design assets are used within CRM platforms (e.g., email marketing) or marketing automation tools may be helpful for context.

📝 Enhancement Note: The core technical requirements revolve around proficiency in Figma and the Adobe Creative Suite. While direct analytics or CRM tool usage isn't specified, an awareness of how design impacts these areas is advantageous for a designer in a data-driven company.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to creating high-quality, aesthetically pleasing, and impactful visual assets.

• Brand Consistency: Upholding and meticulously applying brand guidelines across all touchpoints to ensure a cohesive brand identity.

• Speed & Efficiency: Operating in a fast-paced environment, delivering creative solutions quickly without compromising quality.

• Collaboration: Working effectively with cross-functional teams (Marketing, Retail, Product) to achieve shared goals.

• Ownership: Taking responsibility for design tasks from concept to completion, ensuring timely delivery and high standards.

• Data-Informed Creativity: Using insights from data and performance metrics to inform design decisions and optimize creative output.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing teams on campaign briefs, product teams on asset requirements, and retail teams on in-store visuals.

• Feedback-driven: A culture that likely encourages constructive feedback to refine designs and ensure they meet project objectives.

• Agile Workflow: The pace of a growing D2C brand implies an agile approach to design, with iterative development and quick adjustments based on feedback and performance.

📝 Enhancement Note: The company values a blend of creative rigor and operational efficiency. Designers are expected to be both artistically skilled and highly productive, contributing to a brand that aims to be "loved" through consistent, high-quality visual communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The rapid growth and high volume of work can be demanding, requiring excellent time management and prioritization skills.

• Brand Consistency Across Channels: Maintaining a uniform brand look and feel across diverse digital, retail, and packaging touchpoints requires meticulous attention to detail.

• Adapting to Evolving Trends: Staying current with fashion, lifestyle, and design trends while adhering to brand guidelines can be a delicate balance.

• Balancing Creativity with Execution: Delivering high-quality, creative designs under tight deadlines and specific briefs.

Learning & Development Opportunities:

• Mastery of Design Tools: Deepen expertise in Figma and Adobe Creative Suite, potentially exploring advanced features.

• Motion Graphics & Video: Develop skills in Adobe Premiere Pro and After Effects, expanding the scope of creative output.

• Brand Strategy Exposure: Gain insights into how design contributes to broader brand strategy and business objectives within a growing D2C company.

• Industry Trends: Exposure to the fast-moving fashion and lifestyle e-commerce sector, understanding market dynamics and consumer preferences.

📝 Enhancement Note: The primary challenge will be balancing the creative demands of a fashion brand with the operational necessity of rapid, consistent execution. Growth opportunities lie in deepening technical skills and gaining broader exposure to brand strategy within a dynamic D2C context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from concept to final delivery for a marketing campaign." (Focus on workflow, tools, and feedback loops).

• "How do you ensure brand consistency across different platforms like social media, website, and print materials?" (Highlight your understanding of brand guidelines and adaptation strategies).

• "Tell me about a time you had to adapt a design into multiple formats quickly. What was your approach and what was the outcome?" (Demonstrate efficiency, accuracy, and problem-solving).

• "How do you stay updated on design trends in the fashion and lifestyle industry?" (Showcase your passion and industry awareness). Company & Culture Questions:

• "What appeals to you about Aramya and our mission to build loved fashion and lifestyle brands?" (Research the company's vision and first brand).

• "How do you handle constructive criticism or feedback on your designs?" (Emphasize your collaborative and open-minded approach).

• "Describe your experience working in a fast-paced, high-growth environment. How do you manage your workload?" (Highlight your organizational skills and resilience). Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your best work first.

• Narrative: For each piece, clearly state the objective, your role, the tools used, your creative process, and the results or impact.

• Visuals: Use high-resolution images and mockups to present your work effectively. Ensure clean and professional presentation.

• Demonstrate Adaptability: Have specific examples ready that show how you've adapted designs for different formats and channels.

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant pieces for this role.

📝 Enhancement Note: Be ready to showcase your practical design skills through a portfolio review and potential design test. Emphasize your ability to execute on-brand designs efficiently and adapt them across various mediums, reflecting Aramya's fast-paced D2C model.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Kula careers portal.

• Portfolio Customization: Tailor your portfolio to highlight 3-5 of your strongest projects that demonstrate your proficiency in Figma, Adobe Creative Suite, and your ability to create visually compelling designs for fashion, lifestyle, or D2C brands. Emphasize adaptability and execution.

• Resume Optimization: Update your resume to clearly list your 3-4 years of relevant experience, specific software proficiencies (Figma, Adobe Creative Suite), and any experience in fashion, lifestyle, or D2C sectors. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your understanding of brand consistency, and your ability to work in a fast-paced environment. Prepare to discuss your portfolio and potentially complete a design challenge.

• Company Research: Familiarize yourself with Aramya's brand, its vision, and its first brand's success. Understand their target audience and current marketing efforts to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.