Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: AIA

Location: Melbourne, Victoria, Australia

Job Type: Full time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-05

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive creative excellence and brand consistency across all design initiatives, ensuring adherence to AIA's established visual identity and strategic objectives.

• Develop end-to-end design solutions for a diverse range of projects, including marketing campaigns, corporate communications, sponsorship activations, and digital content.

• Collaborate with internal stakeholders and external partners to translate complex briefs into engaging and impactful visual narratives that support AIA's purpose.

• Manage the full project lifecycle from initial concept and briefing through to final delivery, ensuring timely and high-quality execution in a fast-paced environment.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, implying a need for advanced design skills, strategic thinking, and the ability to mentor or guide junior team members, although direct management is not explicitly stated. The emphasis on "digital-first thinking and contemporary creative approaches including use of AI tools" suggests a forward-looking design strategy.

📈 Primary Responsibilities

• Conceptualize and produce high-quality creative assets for a variety of channels, including digital, print, social media, and event collateral.

• Design compelling campaign creative, sponsorship assets, event materials, presentations, brochures, reports, and long-form corporate documents.

• Effectively translate strategic objectives and creative briefs into clear, engaging, and on-brand visual communications.

• Manage multiple design projects simultaneously, from initial briefing and concept development through to final delivery and asset distribution.

• Foster strong collaborative relationships with internal stakeholders across marketing, brand, and other departments to ensure design alignment with business goals.

• Coordinate and manage relationships with external creative partners, including agencies, photographers, printers, video editors, and production suppliers.

• Support the creative execution for prominent sponsorships and partnership activations, particularly within the sporting sector.

• Contribute to the development of animation, motion graphics, and multimedia content to enhance storytelling and engagement.

• Proactively incorporate digital-first thinking and leverage contemporary creative approaches, including the exploration and application of AI tools in design workflows.

📝 Enhancement Note: The responsibilities highlight a broad scope of design work, ranging from campaign-specific creative to long-form corporate documentation. The explicit mention of managing external vendors and supporting high-profile sponsorships indicates a need for strong project management and vendor relationship skills, in addition to core design capabilities.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a Senior Graphic Designer role. While not explicitly stated, a strong portfolio can often substitute for formal education in creative fields.

Experience: A minimum of 5-10 years of progressive experience in graphic design, with a significant portion spent in agency, major corporate, or consumer brand environments. Experience within the entertainment/sports sector is highly regarded.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign for comprehensive design execution.

• Expert ability in PowerPoint and presentation design, capable of creating visually compelling and informative corporate presentations.

• Proven experience managing multiple projects and deadlines in a fast-paced, dynamic environment.

• Excellent stakeholder management and communication skills, with the ability to articulate design concepts and rationale effectively.

• Demonstrated ability to work autonomously while also collaborating effectively within cross-functional teams.

• Strong portfolio showcasing a breadth of work across campaign creative and long-form corporate design. Preferred Skills:

• Experience in animation, After Effects, multimedia, and motion graphics development.

• Familiarity with digital-first thinking and contemporary creative approaches.

• Experience or demonstrated interest in leveraging AI tools for creative design processes.

• Understanding of brand strategy and how design contributes to overall brand presence and marketing outcomes.

📝 Enhancement Note: The "preferred skills" for animation and motion graphics are significant indicators of the evolving nature of design roles and AIA's potential focus on richer, multimedia content. The emphasis on AI tools suggests a need for candidates who are adaptable and open to new technologies in the design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating end-to-end design project management, from initial brief to final execution.

• Strong examples of campaign creative, showcasing strategic thinking and impactful visual storytelling.

• Robust examples of long-form corporate design, such as reports, brochures, and presentations, highlighting clarity and professional execution.

• Case studies that detail the design process, challenges encountered, and the measurable impact of creative solutions.

• Evidence of brand consistency and strategic alignment across various design outputs. Process Documentation:

• Showcase an understanding of workflow design and optimization for creative projects, demonstrating efficiency and clear project pipelines.

• Provide examples of how design processes are documented and communicated to ensure clarity for internal teams and external partners.

• Illustrate methods for measuring the effectiveness of design work against strategic objectives and campaign goals.

📝 Enhancement Note: For a Senior Graphic Designer, the portfolio is paramount. It should not only display aesthetic quality but also strategic thinking, project management capabilities, and the ability to deliver on diverse creative requirements, including corporate and campaign-focused work. Demonstrating an understanding of process and how design impacts business objectives is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-10 years of experience in Melbourne, Australia, the estimated annual salary range is AUD $90,000 - $130,000. This range accounts for the demanding nature of the role, the required advanced skill set, and the cost of living in Melbourne.

Benefits:

• Comprehensive training and development programs to enhance current skills and explore new creative avenues.

• Opportunities for career development and advancement, including internal mobility within the AIA Group.

• Additional leave days per year to promote work-life balance and personal rejuvenation.

• Robust health and wellbeing initiatives designed to support the holistic health of employees.

• Flexible working arrangements to accommodate a hybrid work model and promote autonomy.

• Access to AIA's total wellbeing ecosystem, including the AIA Vitality program.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. The role offers flexible working arrangements, suggesting potential for adjusted start/end times or hybrid work schedules, balancing business needs with employee flexibility.

📝 Enhancement Note: The salary estimate is derived from data for similar Senior Graphic Designer roles in major Australian cities, considering the specified experience level and the comprehensive benefits package offered. AIA's strong emphasis on wellbeing and flexibility is a key differentiator.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Life Insurance, Health Insurance, Financial Wellbeing). AIA Australia operates within a highly regulated yet customer-centric industry, focused on promoting health and financial security. The company's purpose of helping people live "Healthier, Longer, Better Lives" drives a culture of positive impact and long-term thinking.

Company Size: AIA Australia is part of the larger AIA Group, the largest public listed life insurance company in the Asia-Pacific region. This indicates a substantial organizational structure with significant resources and a broad market reach. Within Australia, the company supports over 3.5 million Australians.

Founded: AIA Group was founded in 1919. AIA Australia has been operating for a considerable time, building a strong presence and reputation in the Australian market. This long history suggests stability and established operational processes.

Team Structure:

• The Senior Graphic Designer will be part of a "high performing and collaborative brand and content team." This team is likely specialized within the broader Marketing department.

• The role involves close collaboration with internal stakeholders across various departments, suggesting a matrixed reporting or project-based work structure.

• The team structure likely supports a "digital-first thinking" approach, indicating a modern, agile operational framework within the brand and content function. Methodology:

• Data-Driven Creativity: While primarily a creative role, the emphasis on "strategic objectives" and "impactful storytelling" implies that design decisions are informed by data and business goals, not solely aesthetic preference.

• Agile Workflow: The "fast-paced environment" and "multiple projects" suggest an agile or iterative approach to creative development, allowing for quick adaptation to feedback and market changes.

• Partnership Integration: A key methodology involves seamless collaboration with a diverse range of external partners, requiring strong communication and project management to ensure consistent brand representation.

Company Website: https://www.aia.com.au/

📝 Enhancement Note: AIA's position as a large regional player in financial services, with a strong emphasis on wellbeing and a defined purpose, shapes its culture. The Brand & Content team likely operates with a blend of structured processes (due to industry regulations) and agile methodologies (to stay competitive in marketing and content creation).

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior Graphic Designer, indicating a mid-to-senior level position. It requires a significant depth of experience (5-10 years) and the ability to operate independently while contributing strategically to brand and marketing initiatives. The role involves managing complex projects and collaborating with various stakeholders, suggesting a level of autonomy and responsibility beyond junior design positions.

Reporting Structure: The Senior Graphic Designer reports into the Brand & Content team, likely under a Brand Manager or Head of Content. They will collaborate closely with peers within the Brand & Content team and work on projects for various internal stakeholders across the business.

Operations Impact: The Senior Graphic Designer plays a crucial role in shaping AIA's brand perception and communicating its purpose to a wide audience. Their work directly influences marketing campaign effectiveness, sponsorship visibility, and the overall professional image of the company. High-quality, strategically aligned creative outputs contribute to brand recognition, customer engagement, and ultimately, business growth by supporting sales and retention efforts.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in areas like motion graphics, animation, or AI-driven design tools through dedicated training and project involvement.

• Leadership Development: Potential to mentor junior designers, lead creative projects, or take on more strategic roles within the brand and content team, moving towards a Art Director or Creative Lead position.

• Cross-Functional Exposure: Gaining experience working with various departments (marketing, sales, partnerships) can open doors to broader roles within AIA's extensive network, including brand management or integrated marketing communications.

• Internal Mobility: AIA Group's presence in 18 markets offers significant potential for international career progression or diverse project opportunities within the wider organization.

📝 Enhancement Note: The "Senior" title suggests a pathway to leadership or specialized creative roles. AIA's emphasis on internal mobility and development provides a clear framework for career progression within the organization.

🌐 Work Environment

Office Type: The job posting specifies a hybrid work arrangement, indicating a modern office environment that balances in-office collaboration with remote flexibility. AIA's Melbourne office at 509 St Kilda Rd is likely a professional corporate setting designed to foster collaboration and productivity.

Office Location(s): The primary work location is Melbourne, Australia, at 509 St Kilda Rd. This is a well-established business district, offering good accessibility for employees.

Workspace Context:

• Collaborative Hub: The office is expected to provide a dynamic workspace where designers can brainstorm, collaborate with team members, and engage with internal stakeholders effectively.

• Technology Access: Employees will have access to necessary design software (Adobe Creative Suite) and hardware, as well as potential for advanced tools and AI integration as mentioned in the role description.

• Team Interaction: The hybrid model allows for focused individual work at home and collaborative sessions, team meetings, and strategic discussions in the office, fostering a balanced work environment.

Work Schedule: The role is full-time with a hybrid arrangement. This typically means a set number of days in the office and days working remotely, offering flexibility. The exact schedule can likely be negotiated or set by the team, allowing for efficient planning of project timelines and personal commitments.

📝 Enhancement Note: The hybrid nature of the role is a key aspect of the work environment, reflecting current industry trends and AIA's commitment to flexible working. The specific office location in Melbourne suggests a professional and accessible work setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and alignment with the role's requirements.

• First Interview: Likely with the hiring manager (e.g., Brand Manager) to discuss experience, motivations, and initial fit. Be prepared to walk through key projects in your portfolio.

• Design Challenge/Portfolio Presentation: A practical exercise or a more in-depth presentation of your portfolio, where you'll be asked to explain your design process, strategic thinking, and problem-solving approach for specific projects. This is where you'll demonstrate your "digital-first thinking" and any experience with AI tools.

• Final Interview: May involve meeting with senior leadership or other key stakeholders to assess cultural fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the requirements: campaign creative, long-form corporate design, and ideally, any motion graphics or digital-first work.

• Showcase Process: For each project, detail the brief, your role, the challenges, your design process (sketches, iterations), and the final outcome. Quantify impact where possible (e.g., engagement rates, brand recognition improvements).

• Highlight Versatility: Demonstrate your ability to adapt your style and approach to different project types and audiences.

• Address AI/Digital-First: If you have experience with AI tools or digital-first design strategies, clearly articulate how you've used them and the benefits they brought to the project.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital PDF or a dedicated website.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly analyze the brief, ask clarifying questions, and identify the core objectives.

• Think Strategically: Focus on how your design solution addresses the business problem and aligns with AIA's brand and purpose.

• Articulate Your Process: Be ready to explain your rationale for design choices, including typography, color, layout, and imagery.

• Consider AI Integration: If applicable, think about how AI tools could be used to enhance the proposed solution, even if not explicitly required.

📝 Enhancement Note: The emphasis on a "portfolio experience across both campaign creative and long-form corporate design" is a critical filter. Candidates must be prepared to showcase a breadth of skills, not just specialization. The mention of AI tools suggests that interviewers may probe for innovative approaches.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Mastery is essential, specifically Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, brochures, reports, presentations).

• Microsoft PowerPoint: Advanced skills required for creating sophisticated corporate presentations, including custom templates and engaging visual elements.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts engagement metrics and analytics is beneficial. Familiarity with tools like Google Analytics or social media analytics platforms for reviewing campaign performance would be advantageous.

• Experience with dashboard creation tools (e.g., Tableau, Power BI) for visualizing design performance metrics could be a plus. CRM & Automation:

• No direct CRM or automation tool requirements are specified for this design role. However, understanding how marketing campaigns are deployed through CRM systems or marketing automation platforms can provide context for design asset creation.

📝 Enhancement Note: The core requirement is advanced proficiency in the Adobe Creative Suite and PowerPoint. The mention of "AI tools" suggests a broader interest in emerging technologies that could be integrated into the design workflow, though specific tool names are not listed.

👥 Team Culture & Values

Operations Values:

• Making a Difference: A core value driven by AIA's purpose to help people live "Healthier, Longer, Better Lives." Designers are expected to contribute to this mission through their creative work.

• Collaboration: Emphasis on working closely with internal stakeholders and external partners to achieve shared goals. A collegiate and supportive team environment is implied.

• Excellence: A commitment to delivering high-quality, strategically aligned creative outputs that meet a "premium standard."

• Innovation: Encouragement to bring "digital-first thinking and contemporary creative approaches," including exploring new technologies like AI tools.

• Inclusivity: AIA promotes a supportive and inclusive working environment for all its people.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with various departments, necessitating strong communication and the ability to understand diverse stakeholder needs.

• Feedback-Driven: In a "fast-paced environment" with multiple projects, a culture of constructive feedback and iterative design is likely, allowing for continuous improvement.

• Knowledge Sharing: The "tight knit and collegiate Brand & Marketing team" suggests a culture where knowledge, best practices, and creative insights are shared among team members to foster collective growth.

📝 Enhancement Note: AIA's purpose-driven culture is a significant aspect. Designers are not just executing tasks but contributing to a larger mission, which can be a strong motivator for candidates. The emphasis on collaboration and embracing new technologies like AI indicates a forward-thinking and dynamic team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Effectively maintaining AIA's established brand guidelines while introducing fresh, contemporary creative concepts and leveraging new technologies like AI.

• Managing Diverse Stakeholder Needs: Navigating varied requests and expectations from internal departments and external partners to deliver designs that satisfy multiple objectives.

• Pace and Volume of Work: Handling a high volume of projects simultaneously in a fast-paced environment, requiring exceptional time management and prioritization skills.

• Evolving Design Landscape: Staying current with design trends, digital technologies, and the increasing integration of AI in creative processes.

Learning & Development Opportunities:

• Advanced Creative Software Training: Opportunities to master new features or specialized software within the Adobe Creative Suite, or explore advanced animation and motion graphics techniques.

• AI in Design Workshops: Potential to attend training sessions or explore resources focused on leveraging AI tools for ideation, asset creation, and workflow optimization.

• Brand Strategy & Marketing Integration: Deepening understanding of how design contributes to broader marketing campaigns, sponsorship activations, and overall business strategy.

• Mentorship Programs: Access to senior designers or creative leads for guidance, feedback, and career development advice.

📝 Enhancement Note: The primary challenge will be integrating cutting-edge creative approaches, including AI, while strictly adhering to brand guidelines and delivering under pressure. The growth opportunities are strongly linked to developing advanced creative skills and strategic thinking within the design domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a need for innovative creative. How did you approach it?" (Focus on your process, rationale, and ability to push boundaries within constraints.)

• "How would you approach designing a campaign to promote AIA's 'Healthier, Longer, Better Lives' purpose to a younger demographic?" (Demonstrate strategic thinking, audience understanding, and creative concept generation.)

• "Walk me through a complex project from your portfolio that involved multiple stakeholders. How did you manage communication and ensure alignment?" (Highlight your project management, stakeholder management, and problem-solving skills.) Company & Culture Questions:

• "What attracts you to AIA and our purpose of helping people live Healthier, Longer, Better Lives?" (Show genuine interest in the company's mission and values.)

• "How do you incorporate 'digital-first thinking' into your design process?" (Provide specific examples of how you prioritize digital channels and user experience.)

• "How do you see AI tools impacting the future of graphic design, and how have you explored their use?" (Be ready to discuss your perspective and any practical experience.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the challenge, your approach, the solution, and the outcome. Emphasize the strategic thinking behind your design choices.

• Metrics & Impact: Where possible, use data to showcase the success of your designs (e.g., increased engagement, brand recall, positive feedback).

• Process Visualization: Use sketches, wireframes, or mood boards to illustrate your creative process and decision-making.

• Conciseness: Be mindful of time. Focus on the most impactful projects and be prepared to answer questions concisely and directly.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, strategic thinking, and strong communication skills. Demonstrating an understanding of AIA's purpose and an openness to new technologies like AI will be key differentiators.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the AIA careers portal.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of campaign creative and long-form corporate design, aligning with the core requirements. Ensure it showcases your ability to manage projects end-to-end.

• Resume Optimization: Highlight your 5-10 years of experience, proficiency in Adobe Creative Suite and PowerPoint, and any experience with animation, motion graphics, or AI tools. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, strategic rationale for design choices, and stakeholder management skills. Prepare to discuss how you'd contribute to AIA's purpose.

• Company Research: Familiarize yourself with AIA's brand, purpose, and recent marketing campaigns. Understand their partnerships and their commitment to wellbeing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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