Senior Digital Graphic Designer

📍 Job Overview

Job Title: Senior Digital Graphic Designer

Company: Total Wine & More

Location: Maryland, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 11, 2026

Experience Level: 2-5 Years (As inferred from 1-4 years stated experience)

Remote Status: On-site

🚀 Role Summary

• Develop strategic digital design solutions for web and digital display channels, focusing on customer engagement and business goals.

• Collaborate closely with cross-functional teams, including marketing, digital merchandising, UX, and operations, to ensure cohesive campaign execution.

• Drive brand consistency and a seamless customer experience across all digital touchpoints through best practices and process implementation.

• Translate creative briefs into polished, production-ready digital assets that resonate with the target audience.

• Implement and champion WCAG accessibility standards, ADA-compliant design, and inclusive design practices.

📝 Enhancement Note: This role is positioned as a Senior Digital Graphic Designer, implying a need for strategic thinking beyond just execution. The stated experience of 1-4 years suggests this is likely an entry-level to mid-level senior role. The emphasis on collaboration with "operations" specifically, alongside marketing and UX, indicates a need for understanding operational constraints and efficiencies in the design process.

📈 Primary Responsibilities

• Translate marketing briefs into compelling and effective digital design concepts for web banners, display ads, social media graphics, and other digital marketing collateral.

• Create visually engaging and on-brand assets that align with Total Wine & More's marketing campaigns and overall brand strategy.

• Collaborate with marketing, digital merchandising, UX/UI designers, and other stakeholders to gather requirements, incorporate feedback, and ensure design solutions meet business objectives.

• Maintain and enforce brand guidelines, ensuring consistency in typography, color palettes, imagery, and overall visual identity across all digital platforms.

• Design for multiple breakpoints, devices, and platforms, adhering to responsive web design principles and optimizing for user experience and performance.

• Prepare and deliver final artwork for production, ensuring all assets are technically sound, correctly formatted, and meet specified requirements.

• Stay current with digital design trends, technologies, and best practices, and proactively propose innovative solutions to enhance visual communication and customer engagement.

• Contribute to the development of campaign creative concepts, ensuring cohesive storytelling and visual consistency across both digital and potential print experiences.

• Implement and advocate for accessibility standards (WCAG) and inclusive design principles to ensure digital content is usable by all customers.

📝 Enhancement Note: The responsibility to "Drive brand consistency and a seamless customer experience across digital channels by implementing best practices, processes, and partnerships that improve efficiency and performance within assigned channels" strongly suggests a need for the candidate to think about how their design work integrates into broader operational workflows and contributes to measurable performance improvements.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, or a related field is preferred; equivalent years of professional experience will be considered.

Experience: 1-4 years of dedicated Digital Design experience, ideally within a marketing communications department, in-house agency, or a fast-paced digital agency environment. Retail experience and familiarity with the wine & spirits industry are considered a plus.

Required Skills:

• High proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign, and After Effects.

• High proficiency in Figma for collaborative design and prototyping.

• Strong understanding of digital design best practices, including responsive web design principles.

• Solid knowledge of UX/UI principles and their application in digital design.

• Expertise in typography, layout, visual hierarchy, and color theory to support clear storytelling and customer engagement.

• Thorough understanding of WCAG accessibility standards, ADA-compliant design, and inclusive design practices for web and display experiences.

• Ability to translate strategic briefs into effective, customer-centric digital design solutions.

• Experience designing for multiple breakpoints, devices, and platforms.

Preferred Skills:

• Experience developing motion graphics and animation.

• Retail industry experience, particularly within the wine and spirits sector.

• Familiarity with project management tools and workflows.

📝 Enhancement Note: The "1-4 years" experience level combined with "Senior" in the title suggests that candidates with 3-4 years of experience, or those who have demonstrated exceptional growth and strategic thinking within 1-2 years, will be particularly competitive. The emphasis on WCAG and inclusive design is a critical requirement for modern digital roles and should be highlighted by candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse digital design projects that demonstrate proficiency in web and display advertising.

• Include examples of responsive design across various devices (desktop, tablet, mobile).

• Highlight projects that clearly articulate the design problem, the strategic approach taken, and the final visual solution.

• Demonstrate understanding and application of typography, layout, and visual hierarchy in creating engaging user experiences.

Process Documentation:

• For each portfolio project, be prepared to discuss the design process, from brief interpretation and concept development to execution and final delivery.

• Be ready to explain how feedback from cross-functional partners (marketing, UX, operations) was incorporated and how it influenced the final design.

• Articulate how brand guidelines and accessibility standards were integrated into the design workflow.

• Provide insights into how designs were optimized for performance and user engagement across different digital channels.

📝 Enhancement Note: Given the emphasis on collaboration with "operations" and the requirement for "processes" and "efficiency," candidates should be prepared to discuss how they manage their design workflow, handle feedback, and ensure their digital assets integrate smoothly into larger marketing and operational systems. Showing an understanding of the "production ready" aspect of asset creation is key.

💵 Compensation & Benefits

Salary Range: $70,470 - $114,400 Annually

Benefits:

• Paid Time Off (PTO)

• Generous store discounts

• Comprehensive health care plans: medical, prescription, dental, vision

• Retirement savings: 401(k), Health Savings Account (HSA), Flexible Spending Account (FSA)

• Pre-tax commuter benefits

• Disability and life insurance coverage

• Paid parental leave

• Pet insurance

• Critical illness and accident insurance

• Discounted home and auto insurance

• College tuition assistance

• Career development and product training opportunities

• Consumer classes

Working Hours: 40 hours per week (Standard full-time). While not explicitly stated, the on-site requirement and typical corporate structure suggest standard business hours, with potential for occasional overtime during peak campaign periods.

📝 Enhancement Note: The provided salary range is competitive for a Senior Digital Graphic Designer role in the Maryland area, considering the required experience and responsibilities. The extensive benefits package indicates a company that invests in employee well-being and professional development, which is a strong selling point for operations-minded professionals who value stability and comprehensive support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Wine & Spirits). Total Wine & More operates in a dynamic retail environment, requiring creative solutions to drive sales and customer loyalty within a competitive market. The company's focus on product expertise and customer experience is a key differentiator.

Company Size: Large (Inferred from the breadth of benefits and the existence of an in-house creative team, suggesting a significant operational footprint). This size typically means established processes but also potential for growth and impact.

Founded: While the founding date is not provided, Total Wine & More is a well-established national retailer, indicating a stable and mature organizational structure with defined operational frameworks.

Team Structure:

• The Senior Digital Graphic Designer reports to the Creative Manager, Web and Display.

• This role is part of an in-house creative team, suggesting close collaboration with other designers, copywriters, and production specialists.

Methodology:

• The team likely employs a project-based workflow, managing multiple campaigns and assets concurrently.

• Emphasis on data-driven design, using customer insights and performance metrics to inform creative decisions.

• A balance of creative ideation and efficient execution to meet business goals and deadlines.

• Focus on brand consistency and adherence to established design systems and accessibility standards.

Company Website: https://careers.totalwine.com/

📝 Enhancement Note: The explicit mention of collaboration with "operations" in the role summary is a key indicator. For operations professionals, this suggests that the creative team likely has defined workflows, approval processes, and performance metrics that the designer will need to understand and adhere to. This implies a structured environment where efficiency and process are valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" Digital Graphic Designer, indicating a level beyond entry-level. It requires strategic thinking, independent problem-solving, and the ability to mentor or guide less experienced designers implicitly. The scope includes ownership of design solutions for key digital channels.

Reporting Structure: The designer reports to a Creative Manager, Web and Display. This manager likely oversees the strategic direction and operational execution of digital creative assets, with the Senior Designer being a key contributor to that execution and potentially taking lead on specific projects.

Operations Impact: The role directly impacts revenue by creating visual assets that drive customer engagement, click-through rates, and ultimately, sales conversions for Total Wine & More's digital channels. The emphasis on brand consistency and seamless customer experience also contributes to brand equity and customer loyalty, which are long-term operational goals.

Growth Opportunities:

• Specialization: Deepen expertise in animation, UX/UI, or specific digital marketing channels.

• Leadership: Potential to move into a Lead Designer role, managing specific project streams or mentoring junior designers.

• Cross-functional: Develop a stronger understanding of marketing strategy, digital merchandising, and operational processes, potentially leading to roles in creative operations or marketing project management.

• Skill Development: Access to product training, consumer classes, and college tuition assistance can facilitate broader career development within the retail or marketing sectors.

📝 Enhancement Note: For candidates with an operations mindset, the "growth opportunities" should be viewed through the lens of process improvement and strategic contribution. The ability to leverage design skills to enhance operational efficiency within the creative team or marketing department would be a valuable career trajectory.

🌐 Work Environment

Office Type: On-site at the SSC (Shared Services Center) in Maryland. This suggests a dedicated corporate office environment designed for collaboration and focused work.

Office Location(s): Bethesda, MD (as inferred from the location "SSC - MD" and common knowledge of Total Wine & More's corporate presence). This location offers access to urban amenities and transportation.

Workspace Context:

• The role is part of an in-house creative team, implying a collaborative studio-like atmosphere with opportunities for direct interaction and feedback.

• Access to industry-standard design software and hardware (Mac-based OS).

• The environment is described as "fast-paced, high-volume," requiring adaptability and efficient work habits.

• Collaboration with UX and operations teams suggests an integrated workflow where design is not siloed.

Work Schedule: Standard 40-hour work week, likely during typical business hours. The fast-paced nature may sometimes require flexibility to meet campaign deadlines.

📝 Enhancement Note: The on-site requirement is crucial for operations-minded candidates who may prefer structured work environments with clear boundaries between work and personal life, and who benefit from in-person collaboration for problem-solving and process refinement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for relevant experience, skills, and demonstrated impact.

• Portfolio Presentation: Candidates will likely present a curated selection of their work, explaining their process, strategic thinking, and problem-solving approach. This is a critical stage for demonstrating design rationale and understanding of business objectives.

• Skills Assessment: A practical design challenge or a detailed discussion of technical proficiency with Adobe Creative Suite, Figma, and design principles may be included.

• Cross-functional Interviews: Interviews with the Creative Manager, potentially other members of the creative team, and key stakeholders from marketing, UX, or operations to assess collaboration and communication skills.

• Cultural Fit: Evaluation of how well the candidate aligns with Total Wine & More's values and team dynamics.

Portfolio Review Tips:

• Strategic Storytelling: For each project, clearly articulate the brief, the target audience, the business objective, your design strategy, and the measurable outcomes or impact.

• Process Emphasis: Detail your workflow, including how you incorporated feedback, handled constraints, and ensured accessibility and brand consistency. Highlight any involvement in process optimization.

• Technical Proficiency: Be ready to discuss your toolset and how you leverage specific features in Adobe Creative Suite and Figma to achieve efficient and high-quality results.

• Accessibility Focus: Showcase projects where WCAG and inclusive design were a priority and explain your approach.

• Relevance: Tailor your portfolio to highlight projects most relevant to retail, e-commerce, and digital marketing campaigns.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a digital ad or a series of social media graphics based on a hypothetical brief.

• Practice articulating your design decisions, considering factors like target audience, brand guidelines, and potential performance metrics.

• Demonstrate how you would incorporate feedback from different stakeholders, including those with an operations focus who might prioritize efficiency and scalability.

📝 Enhancement Note: The emphasis on collaboration with "operations" means candidates should be prepared to discuss not just the aesthetic outcomes of their work, but also the efficiency of their process, the clarity of their asset delivery, and how their designs contribute to streamlined marketing operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects. Essential for graphic design, illustration, layout, and motion graphics.

• Figma: A critical tool for collaborative design, prototyping, and handoff to development. Demonstrates proficiency in modern design workflows.

• Mac OS: The standard operating system for most creative professionals, indicating an expectation for a Mac-based workflow.

Analytics & Reporting:

• While not explicitly listed as required tools, a Senior Digital Graphic Designer should be familiar with how their designs are tracked and measured. This might include:
  • Understanding of web analytics platforms (e.g., Google Analytics) to see how designs perform.
  • Familiarity with A/B testing principles for digital ads.

CRM & Automation:

• Not directly applicable for this design role, but understanding how digital assets are deployed through marketing automation platforms or CRM-driven campaigns would be beneficial.

• Awareness of how designs integrate into e-commerce platforms and digital merchandising systems.

📝 Enhancement Note: Proficiency in Figma is increasingly important for collaborative design and efficient handoff, which directly impacts operational workflows. Candidates should be ready to discuss their experience with these tools and how they facilitate teamwork and project management.

👥 Team Culture & Values

Operations Values:

• Efficiency: A focus on streamlined workflows, timely delivery, and producing production-ready assets that minimize revision cycles.

• Collaboration: Working effectively with marketing, UX, and operations to achieve shared goals.

• Data-Driven Creativity: Using insights from performance metrics and customer feedback to inform design decisions and improve effectiveness.

• Brand Stewardship: Upholding and advancing the Total Wine & More brand identity across all digital touchpoints.

• Continuous Improvement: A mindset of seeking better ways to design, produce, and deliver creative assets.

Collaboration Style:

• Team-Oriented: Working within an in-house creative team, valuing collective input and shared project success.

• Cross-Functional Partnership: Proactively engaging with marketing, digital merchandising, UX, and operations to ensure alignment and smooth project execution.

• Feedback Integration: Open to constructive criticism and skilled at incorporating feedback from diverse stakeholders to refine designs.

• Proactive Communication: Keeping stakeholders informed of progress, potential challenges, and design rationale.

📝 Enhancement Note: For operations-focused candidates, the emphasis on "efficiency," "streamlined workflows," and "data-driven creativity" aligns well with operational principles. Demonstrating an understanding of how design contributes to operational success will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: Managing multiple projects simultaneously in a fast-paced, high-volume environment requires strong time management and prioritization skills.

• Balancing Creativity & Constraints: Translating creative briefs into designs that meet business goals, brand guidelines, accessibility standards, and technical requirements.

• Cross-functional Alignment: Navigating feedback and priorities from various departments, including those with different objectives (e.g., marketing vs. operations).

• Evolving Digital Landscape: Staying current with the latest design trends, platform changes, and technological advancements in digital marketing.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like animation, motion graphics, or advanced UX/UI principles.

• Industry Knowledge: Gaining deeper insights into the wine & spirits retail industry and consumer behavior.

• Cross-Functional Understanding: Developing a broader perspective on marketing strategy, digital merchandising, and the operational aspects of e-commerce.

• Formal Training: Access to college tuition assistance, product training, and consumer classes can support diverse personal and professional development goals.

📝 Enhancement Note: For operations professionals, the "challenges" can be reframed as opportunities to apply process improvement methodologies. For example, managing "high volume" can be addressed through better workflow design, and "cross-functional alignment" can be improved through clearer communication protocols.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for designing a digital ad campaign from brief to final asset. How do you ensure brand consistency and accessibility?" (Focus on workflow, decision-making, and adherence to standards).

• Collaboration & Feedback: "Describe a time you had to incorporate challenging feedback from a cross-functional partner (e.g., marketing, operations). How did you navigate that situation, and what was the outcome?" (Highlight communication, problem-solving, and adaptability).

• Problem-Solving: "Imagine our website’s bounce rate is high on product pages. How would you, as a digital designer, approach creating visuals to improve user engagement and reduce bounce rates?" (Demonstrate analytical thinking and creative problem-solving tied to business metrics).

Company & Culture Questions:

• Brand Understanding: "What is your understanding of Total Wine & More's brand, and how would you ensure your designs align with it?" (Show research into the brand and retail space).

• Team Dynamics: "How do you prefer to collaborate with other designers, marketers, and operations teams?" (Assess fit with a collaborative, cross-functional environment).

• Impact Measurement: "How do you measure the success of your digital design work? What metrics are you most interested in?" (Connect design to business outcomes and performance).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation with a clear beginning (brief/problem), middle (your solution/process), and end (results/impact).

• Visual Clarity: Ensure your portfolio is clean, well-organized, and easy to navigate. Use high-quality mockups.

• Process Deep Dive: For 1-2 key projects, go into detail about your thought process, tool usage, and how you integrated feedback, especially from non-design stakeholders.

• Quantify Impact: Where possible, use data (even estimates) to show the effectiveness of your designs (e.g., increased CTR, improved engagement).

• Accessibility Highlight: Specifically call out projects where accessibility was a consideration and explain your approach.

📝 Enhancement Note: When discussing your portfolio, explicitly mention any experience you have with streamlining design workflows, improving asset production efficiency, or collaborating with operations teams to ensure smooth deployment of creative assets. This will resonate with the company's stated need for process and efficiency.

📌 Application Steps

To apply for this Senior Digital Graphic Designer position:

• Submit your application through the provided Workday link.

• Curate Your Portfolio: Select 3-5 of your strongest digital design projects that showcase your skills in web, display advertising, and responsive design. Prioritize projects that demonstrate strategic thinking and problem-solving.

• Optimize Your Resume: Tailor your resume to highlight experience with Adobe Creative Suite, Figma, UX/UI principles, and accessibility standards. Use keywords from the job description and quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your design process, how you incorporate feedback, and the impact of your work. Be ready to discuss your experience with fast-paced environments and cross-functional collaboration.

• Research Total Wine & More: Understand their brand, target audience, and recent marketing campaigns. Familiarize yourself with their online presence and product offerings to better align your portfolio and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.