Senior Creative Designer & Content Lead - 234

📍 Job Overview

Job Title: Senior Creative Designer & Content Lead

Company: D2B

Location: Manila, Metro Manila, Philippines

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / Content Strategy

Date Posted: May 11, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Owns the end-to-end creative execution of marketing campaigns across print, digital, and social media channels, transforming high-level ideas into polished, production-ready assets.

• Acts as the sole in-house creative function, eliminating the need for external design agencies and ensuring faster, more consistent campaign turnaround.

• Develops and produces all in-house graphic design, marketing collateral, and day-to-day marketing assets, elevating them to Adobe-quality outputs.

• Contributes to content strategy and execution by creating compelling visual narratives and supporting social media post content.

📝 Enhancement Note: The "234" in the job title appears to be an internal identifier and has been omitted for clarity in the enhanced description. The role is framed as a "Creative Operations" or "Content Strategy" role due to its focus on asset creation, campaign execution, and managing the entire creative workflow, rather than purely individual design tasks. The emphasis on "low-ego, high-ownership" and acting as the sole in-house creative function highlights a critical operational aspect of this position.

📈 Primary Responsibilities

• Campaign Creative Execution: Take high-level campaign concepts (e.g., a multi-page product mailer with specific features) and independently develop them into complete, deployable creative assets.

• Graphic Design Production: Produce all in-house graphic design for both print and digital mediums, ensuring artwork is production- and print-ready for seamless execution.

• Marketing Collateral Development: Design and manage all marketing collateral, including business cards, booklets, proposals, flyers, and other essential sales and marketing materials.

• Social Media Content Creation: Design graphics and create post content for social media platforms, ensuring all content is approved prior to publishing to maintain brand consistency and campaign integrity.

• Video Asset Enhancement (Preferred): Create and edit basic marketing videos, such as product explainers and campaign videos, to support the Video Specialist and reduce their workload on simpler editing tasks.

📝 Enhancement Note: The responsibilities are structured to reflect an operational workflow, emphasizing the end-to-end ownership and production aspects critical for a sole in-house creative role. The inclusion of "production-ready artwork" and "minimal briefing overhead" points to efficiency and process-driven execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating advanced creative skills and a history of successful campaign execution is paramount. A Bachelor's degree in Graphic Design, Marketing, Communications, or a related field would be advantageous.

Experience: A minimum of 5-10 years of progressive experience in graphic design and content creation, with a significant portion focused on B2B environments and campaign execution.

Required Skills:

• Advanced Adobe Creative Suite Proficiency: Expert-level command of Photoshop, Illustrator, and InDesign is essential for producing high-quality, production-ready artwork.

• B2B Graphic Design Expertise: Proven experience designing effective creative assets for Business-to-Business markets, ideally within an industrial or similar sector to D2B.

• Independent Campaign Execution: Demonstrated ability to take a high-level idea or desired outcome and independently deliver finished, polished creative assets with minimal direction.

• Strong English Communication: Excellent written and spoken English skills for clear and confident communication with the marketing team and stakeholders.

• Canva Proficiency Beyond Templates: Ability to utilize Canva effectively, but critically, to operate well beyond template-based design, demonstrating true creative capability.

Preferred Skills:

• Video Editing Software: Experience with video editing tools such as Adobe Premiere Pro, After Effects, or similar platforms for creating and editing marketing videos.

• Content Editing & Copywriting: Capability in editing marketing copy or contributing to content development to enhance messaging and narrative.

• Creative Leadership Acumen: Demonstrated ability to think strategically, generate innovative ideas, and present creative concepts with clear reasoning.

📝 Enhancement Note: The experience level is inferred from the "Senior" title and the expectation of independent ownership and advanced skillsets. The emphasis on B2B design and specific software like Adobe Creative Suite is directly extracted from the job description to highlight critical technical requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Campaign Case Studies: Showcase 2-3 comprehensive case studies detailing your involvement from concept to final asset delivery for B2B marketing campaigns. Highlight your role in transforming high-level ideas into finished creative.

• Production-Ready Artwork Examples: Include samples of print and digital designs that demonstrate your ability to produce technically sound, production-ready files for various mediums (e.g., mailers, flyers, digital ads).

• Brand Consistency Examples: Provide examples of how you've maintained brand consistency across diverse marketing collateral and campaign elements, showcasing your understanding of brand guidelines.

• Demonstrated Initiative & Problem-Solving: Include projects where you took a loose idea or problem and developed an innovative creative solution, illustrating your proactive approach and ability to deliver polished outputs.

Process Documentation:

• Workflow Design Example: Briefly outline a process you've used to manage a creative project from brief to final delivery, highlighting how you ensured efficiency and minimized briefing overhead.

• Collaboration & Approval Process: Describe your typical process for presenting creative work, receiving feedback, and managing approvals with marketing teams or stakeholders.

• Self-Management & Prioritization: Illustrate how you prioritize tasks and manage multiple projects simultaneously to meet deadlines, especially in a sole-contributor capacity.

📝 Enhancement Note: Portfolio requirements are inferred based on the role's emphasis on end-to-end ownership, production-readiness, and independent execution. The focus is on demonstrating operational efficiency and strategic creative thinking, not just aesthetic design.

💵 Compensation & Benefits

Salary Range: PHP 73,000 - PHP 91,000 per month.

Benefits:

• Remote Work Flexibility: Fully remote position allowing for work from anywhere within the Philippines.

• New Zealand Working Hours: Opportunity to align with a New Zealand business schedule, potentially offering a unique work-life balance and international collaboration experience.

• Creative Autonomy: Significant freedom to own and shape the company's creative output without external agency reliance.

• Direct Impact: Opportunity to see your creative work directly influence sales and marketing outcomes in a fast-paced environment.

Working Hours: New Zealand Working Hours. This typically means working during the hours of 8:00 AM to 5:00 PM NZST (New Zealand Standard Time), which translates to approximately 3:00 AM to 12:00 PM Philippine Time (PHT) during standard periods, or 4:00 AM to 1:00 PM PHT during NZDT (New Zealand Daylight Time). The role implies a 40-hour work week within these timeframes.

📝 Enhancement Note: The salary range is directly provided. The "New Zealand Working Hours" are a critical detail that significantly impacts the daily schedule and requires specific mention, along with the estimated Philippine Time equivalent. Benefits are inferred based on the remote nature and the described autonomy.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company description suggests an industrial or B2B sector, possibly related to manufacturing, distribution, or specialized services, given the examples of mailers, catalogues, and product explainers. The focus on "commercial, on-brand creative that supports sales and marketing outcomes" indicates a strong performance-driven culture.

Company Size: While not explicitly stated, the need for a "Senior Creative Designer & Content Lead" to replace external agencies suggests a growing company that is now scaling its internal marketing operations. It's likely a small to medium-sized enterprise (SME) or a department within a larger organization establishing its in-house creative capabilities.

Founded: The company was founded in 2018 (based on company_founded data). This indicates a relatively young, dynamic company that has likely experienced growth and is now investing in core functions like marketing and creative operations.

Team Structure:

• In-House Creative Function: This role is the sole owner of the in-house creative function, reporting to the marketing team.

• Cross-Functional Collaboration: Close collaboration with the broader marketing team (responsible for strategy and campaign direction) and potentially sales teams for collateral needs.

• Support for Specialists: Will work alongside a Video Specialist, handling simpler video edits to alleviate their workload.

Methodology:

• Idea-to-Execution Focus: The core methodology is taking high-level strategic ideas and executing them into tangible creative assets with minimal hand-holding.

• Data-Informed Creativity: While not explicitly stated, the emphasis on "commercial, on-brand creative that supports sales and marketing outcomes" implies that creative decisions should be informed by marketing objectives and performance metrics.

• Agile Production: The goal of "faster campaign turnaround with minimal briefing overhead" suggests an agile and efficient approach to asset creation and deployment.

Company Website: https://jobs.workable.com/company/dcaVtKQqXr9FwBNppNCBH9/jobs-at-d2b

📝 Enhancement Note: Company context is inferred from the job description's emphasis on B2B, industrial-like assets, and the strategic decision to bring creative in-house. The founding date provides context on the company's maturity and growth stage.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor position within the creative operations or marketing operations function. It's a pivotal role for a designer who wants to operate with significant autonomy and take on leadership in creative execution and asset management. It bridges the gap between pure design execution and strategic creative direction.

Reporting Structure: The Senior Creative Designer & Content Lead will likely report to a Marketing Manager or Head of Marketing, who provides the strategic direction and high-level briefs. They will operate independently on execution tasks.

Operations Impact: The role's primary impact is on accelerating marketing campaign execution, ensuring brand consistency, and reducing reliance on external agencies, thereby optimizing marketing spend and operational efficiency. Success is directly tied to delivering high-quality creative assets that support sales and marketing objectives effectively.

Growth Opportunities:

• Lead Creative Operations: Potential to build and lead a future in-house creative team as the company grows, defining processes and standards.

• Strategic Creative Contribution: Opportunity to contribute more significantly to campaign strategy and concept development as trust and understanding of the business grow.

• Skill Specialization: Deepen expertise in specific areas like advanced video editing, motion graphics, or digital marketing design through hands-on experience and company support.

• Cross-Functional Development: Gain broader exposure to marketing strategy, sales enablement, and business operations by working closely with other departments.

📝 Enhancement Note: Growth opportunities are projected based on the senior nature of the role, its sole-contributor status for creative, and the company's likely growth trajectory. The emphasis is on evolving from execution to potential team leadership and strategic input.

🌐 Work Environment

Office Type: Fully Remote. This position is entirely remote, allowing the candidate to work from any location within the Philippines.

Office Location(s): While the role is remote, the company operates under New Zealand Working Hours, indicating a connection to the New Zealand business landscape. There is no requirement to be in a physical office.

Workspace Context:

• Independent Work Environment: The role requires a self-disciplined individual capable of managing their own workspace and schedule effectively to meet the demands of New Zealand working hours.

• Digital Collaboration Tools: Expect to utilize various digital collaboration and project management tools for communication, file sharing, and feedback loops with the marketing team.

• Access to Standard Creative Software: A reliable workstation capable of running advanced Adobe Creative Suite applications and potentially video editing software is crucial.

Work Schedule: The role requires adherence to New Zealand Working Hours (approximately 3:00 AM to 12:00 PM Philippine Time, subject to daylight saving changes). This schedule necessitates excellent time management and self-discipline to integrate with the team's operational rhythm.

📝 Enhancement Note: The work environment section is heavily influenced by the "Fully Remote" and "New Zealand Working Hours" details, emphasizing the need for self-management and adaptation to a specific time zone.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Submit resume and portfolio for initial review. Focus on highlighting B2B experience, Adobe Suite mastery, and examples of independent campaign execution.

• Portfolio Presentation & Discussion: Candidates will likely present a curated selection of their work, focusing on case studies that demonstrate end-to-end creative ownership and the ability to transform high-level ideas into finished assets. Be prepared to discuss your process, decision-making rationale, and how you'd approach D2B's specific needs.

• Skills & Mindset Assessment: Expect questions designed to assess your creative leadership mindset, problem-solving abilities, comfort with autonomy, and how you handle feedback and decision-making. Technical proficiency checks for Adobe Creative Suite and potentially video editing may occur.

• Cultural Fit & Final Interview: A final discussion to assess alignment with D2B's culture, particularly your low-ego, high-ownership attitude and ability to collaborate effectively with a remote team.

Portfolio Review Tips:

• Curate for Impact: Select 2-3 strong B2B campaign case studies that clearly show your journey from concept to completion. Emphasize projects where you took minimal direction.

• Highlight Production Readiness: Showcase examples where your design files were production-ready, demonstrating your technical skills and attention to detail for print and digital.

• Demonstrate "Lead" Thinking: Include projects where you brought ideas to the table and can articulate the strategic reasoning behind your creative choices, not just aesthetic execution.

• Showcase Versatility: Include examples across different mediums (print, digital, social) and mention any video editing capabilities.

• Quantify Achievements: If possible, include metrics on how your creative work supported sales or marketing outcomes (e.g., increased engagement, lead generation).

Challenge Preparation:

• Mock Brief Exercise: Be prepared for a hypothetical brief where you might be asked to outline your approach to a specific campaign or asset type, demonstrating your thought process and execution plan.

• Problem-Solving Scenarios: Anticipate questions about how you would handle tight deadlines, conflicting feedback, or creative blocks in a remote, sole-contributor environment.

• Time Management Strategy: Articulate how you would manage your workload effectively to meet the demands of New Zealand working hours while delivering high-quality creative assets.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to the specific demands of a sole in-house creative lead role, emphasizing autonomy, production quality, and strategic thinking over pure design aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency is non-negotiable, specifically Photoshop, Illustrator, and InDesign for all graphic design and collateral production.

• Canva: While preferred, the expectation is to move beyond templates, indicating a need for strong foundational design skills that Canva can augment.

• Video Editing Software (Preferred): Adobe Premiere Pro, After Effects, or similar for basic video creation and editing tasks.

Analytics & Reporting:

• Basic Analytics Understanding: While not a primary analytics role, an understanding of how creative assets perform on digital and social channels will be beneficial for iterative design improvements. Familiarity with social media analytics dashboards would be advantageous.

CRM & Automation:

• Familiarity with Marketing Automation Platforms: While not a direct user, understanding how designs integrate into email marketing platforms (e.g., Mailchimp, HubSpot) or CRM-driven campaigns would be helpful.

• File Management & Collaboration Tools: Proficiency in cloud storage (e.g., Google Drive, Dropbox) and collaboration platforms (e.g., Slack, Asana, Trello) for remote teamwork and asset management.

📝 Enhancement Note: The tool stack is derived directly from the job description, with emphasis placed on the core Adobe Creative Suite and secondary tools like Canva and video editors. The note on analytics and CRM familiarity is an inference based on the role's connection to marketing outcomes.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: A strong "low-ego, high-ownership" mentality is crucial. This means taking full responsibility for creative outcomes, from concept to delivery, without excuses.

• Proactive & Self-Directed: The ability to initiate tasks, solve problems independently, and drive projects forward with minimal supervision is highly valued.

• Commercial Acumen: Creativity that is directly tied to sales and marketing outcomes. The ability to understand business objectives and translate them into effective commercial creative.

• Quality & Professionalism: A commitment to producing "Adobe-quality outputs" and maintaining a professional, polished approach to all creative work.

• Collaboration & Communication: While independent, the role requires clear and confident communication with the marketing team and openness to feedback.

Collaboration Style:

• Independent Execution with Strategic Input: The primary mode of operation is solo execution of creative tasks. Collaboration occurs at the strategic input stage (receiving briefs) and the output approval stage.

• Feedback Integration: A willingness to receive direction and feedback constructively, while also being confident to present reasoned arguments for creative decisions.

• Supportive of Specialists: A team-player attitude towards other specialists, such as the Video Specialist, by taking on tasks that lighten their load.

📝 Enhancement Note: The cultural values are directly extracted from the "The Mindset We're Hiring For" section of the job description, emphasizing key traits like ownership, proactivity, and commercial focus.

⚡ Challenges & Growth Opportunities

Challenges:

• Sole Creative Responsibility: Being the only in-house designer means managing all creative demands across multiple channels and projects simultaneously without direct peer support. This requires exceptional organizational and time-management skills.

• Bridging Strategic Gaps: Translating high-level, often vague, strategic directions into concrete, polished creative assets can be challenging. It requires strong interpretation skills and the ability to ask clarifying questions effectively.

• Adhering to Time Zones: Working New Zealand hours from the Philippines presents a significant logistical and personal challenge, requiring strict discipline to maintain work-life balance and team integration.

• Evolving Business Needs: Keeping pace with the evolving marketing and sales needs of a growing B2B company and adapting creative output accordingly.

Learning & Development Opportunities:

• Strategic Creative Development: Opportunity to grow beyond execution into more strategic creative planning and concept development, influencing campaign direction.

• Video & Multimedia Skills: Enhance video editing and potentially motion graphics skills by working on more complex projects and supporting the Video Specialist.

• Brand Stewardship: Develop a deep understanding of D2B's brand and market position, becoming a key custodian of its visual identity.

• Operational Process Improvement: Contribute to refining and optimizing the in-house creative workflow, setting standards for future growth.

📝 Enhancement Note: Challenges are identified by considering the unique aspects of the role: sole responsibility, remote work in different time zones, and the transition from agency work to in-house. Growth opportunities focus on expanding the scope of the role and developing new skill sets.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a high-level campaign idea and turning it into finished, production-ready creative assets." (Focus on your end-to-end workflow, decision-making, and quality assurance.)

• "How would you approach designing a multi-page product mailer for a B2B industrial product, considering minimal briefing?" (Demonstrate your interpretation skills, research approach, and ability to structure content visually.)

Company & Culture Questions:

• "What does 'low-ego, high-ownership' mean to you in a creative role, and how have you demonstrated this in your past work?" (Provide specific examples of taking initiative and responsibility.)

• "How do you handle receiving constructive criticism or direction on your creative work, especially when you believe in a different approach?" (Showcase your ability to balance confidence with collaboration.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around 2-3 key B2B campaign case studies that best illustrate your ability to handle end-to-end execution with minimal direction.

• Tell the Story: For each case study, clearly articulate the initial brief (or lack thereof), your thought process, the challenges faced, your creative solutions, and the final outcome.

• Highlight Production-Ready Assets: Be prepared to show examples of technically sound files and explain why they are production-ready for print or digital.

• Demonstrate "Lead" Thinking: For each project, explain the strategic rationale behind your design choices and how they supported the business objectives.

• Address the Time Zone: Be ready to discuss how you plan to manage the New Zealand working hours effectively and integrate with the team.

📝 Enhancement Note: Interview questions are crafted to probe the core requirements of the role: autonomy, B2B experience, production quality, creative leadership mindset, and time zone management.

📌 Application Steps

To apply for this Senior Creative Designer & Content Lead position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight your experience with B2B design, advanced Adobe Creative Suite skills, and any campaign execution where you took ownership from concept to completion. Use keywords like "campaign execution," "production-ready artwork," "marketing collateral," and "content lead."

• Curate Your Portfolio: Select your strongest B2B projects that showcase end-to-end creative ownership with minimal briefs. Ensure you can articulate the strategy and execution for each piece, especially those demonstrating production-readiness.

• Prepare for Time Zone Discussion: Be ready to discuss your strategy for working effectively within New Zealand Working Hours from the Philippines and how you manage remote collaboration.

• Research D2B: Understand the company's industry (likely industrial B2B) and its marketing goals to align your application and interview responses with their business needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with D2B before making application decisions.

---