Senior UX/UI Designer

📍 Job Overview

Job Title: Senior UX/UI Designer

Company: Miele

Location: Amsterdam, Netherlands

Job Type: FULL_TIME

Category: UX/UI Design, Digital Design, E-commerce Design

Date Posted: 2026-06-08

Experience Level: 7+ years

Remote Status: Hybrid

🚀 Role Summary

• Drive the strategic development and management of scalable design systems to ensure brand consistency and enhance workflow efficiency across Miele's digital platforms.

• Own the end-to-end customer journey and front-end user experience for Miele's digital presence, focusing on e-commerce and premium brand representation.

• Lead design thinking activities, usability testing, and A/B tests to continuously refine and optimize user interfaces and workflows.

• Collaborate with cross-functional teams to translate user needs and business requirements into intuitive, accessible, and visually compelling digital experiences.

📝 Enhancement Note: This role is positioned as a Senior UX/UI Designer, indicating a need for experienced professionals who can not only execute design tasks but also strategize, lead initiatives, and mentor others. The emphasis on "scalable design systems" and "end-to-end responsibility" suggests a significant impact on Miele's digital product strategy and execution. The role requires a blend of creative design skills, strategic thinking, and analytical capabilities, common in senior operations and GTM-focused design roles.

📈 Primary Responsibilities

• Design System Management: Lead the creation, maintenance, and evolution of Miele's digital design system and component libraries, ensuring adherence to brand guidelines and usability standards.

• Cross-Team Collaboration: Facilitate seamless collaboration among designers and delivery teams, managing designer workflows to ensure consistent application of design principles across multiple platforms.

• Customer Journey Design: Architect customer-centric e-commerce journeys, translating complex requirements into compelling brand and product narratives that resonate with a premium audience.

• UI/UX Design & Prototyping: Design high-fidelity wireframes and UI assets that address diverse use cases, uphold the premium brand image, and are optimized for usability and accessibility.

• User Research & Optimization: Conduct Design Thinking workshops, A/B tests, usability studies, competitor analyses, and customer surveys to gather insights from qualitative and quantitative data, informing continuous design improvements.

• Feature Development & Iteration: Take ownership of frontend design from initial ideation and prototyping through to feature delivery and post-launch optimization, ensuring a cohesive and high-quality user experience.

• Accessibility & Usability: Ensure all design guidelines and implemented features meet current accessibility standards and best practices for maximum user reach and engagement.

📝 Enhancement Note: The responsibilities clearly outline a senior-level role with significant ownership in both strategic design system management and tactical execution of user-facing features. The emphasis on "customer-centric e-Commerce customer journeys" and "premium brand" indicates a focus on driving business outcomes through design, a core tenet of GTM operations. The inclusion of "A/B and Usability Tests" and "monitor website data" highlights the data-driven nature of the role, crucial for operations professionals.

🎓 Skills & Qualifications

Education:

• University degree in Design, Technology, Marketing, or a related field; equivalent practical experience will also be considered. Experience:

• Minimum of 7 years of progressive experience in UX/UI design.

• Proven experience in managing and scaling Design Systems.

• Foundational experience working with premium brands, ideally within the consumer goods or FMCG sectors.

• Demonstrated experience in agile ways of working and cross-functional team collaboration. Required Skills:

• Expert UX/UI Design: Mastery in creating intuitive, user-friendly, and aesthetically aligned digital interfaces.

• Design System Management: Profound understanding and practical experience in building, documenting, and implementing design systems and component libraries.

• Customer Journey Mapping: Ability to map complex customer journeys, identifying key touchpoints and opportunities for enhancement within e-commerce environments.

• Wireframing & Prototyping: Advanced skills in creating detailed wireframes, interactive prototypes, and high-fidelity UI assets using industry-standard tools.

• Design Thinking Facilitation: Capability to lead and facilitate Design Thinking workshops to uncover user needs and drive innovative solutions.

• User Research & Testing: Proficient in planning and executing usability tests, A/B tests, and analyzing qualitative and quantitative data to inform design decisions.

• Agile Methodology: Strong understanding and practical application of agile development principles and workflows.

• Business English Proficiency: Fluent business English, both written and spoken, for effective communication in an international environment.

Preferred Skills:

• Experience with accessibility standards and implementation (e.g., WCAG).

• Familiarity with front-end development concepts and technologies.

• Experience in data analysis tools and interpreting website analytics.

• Previous work within the luxury goods or high-end consumer product sectors.

• A collaborative team spirit with a proactive approach to learning and skill development.

📝 Enhancement Note: The requirements emphasize a senior-level practitioner with a strong portfolio showcasing design system expertise, premium brand experience, and a data-informed approach. The blend of design, research, and agile methodology aligns with the expectations for operations roles that bridge product development and go-to-market strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design System Case Studies: Showcase detailed examples of design systems you have managed or significantly contributed to, highlighting their structure, components, guidelines, and impact on consistency and efficiency.

• E-commerce Journey Optimization: Present case studies demonstrating your ability to map, design, and optimize customer journeys for e-commerce platforms, focusing on conversion rates and user satisfaction.

• UI/UX Design Examples: Include a range of UI/UX designs for digital products, emphasizing how user needs, brand identity, and business objectives were integrated.

• Prototyping & Interaction Design: Demonstrate proficiency in creating interactive prototypes that effectively communicate user flows and interaction patterns.

• Data-Informed Design: Provide examples where user data, A/B test results, or usability findings directly influenced design decisions and led to measurable improvements.

Process Documentation:

• Workflow Design & Optimization: Document your approach to designing and optimizing user workflows, illustrating how you identify bottlenecks and implement efficient solutions.

• System Implementation & Governance: Outline your experience with implementing and governing design systems, including how you manage updates, ensure adoption, and maintain consistency across teams.

• User Research & Analysis Methods: Detail your methodologies for conducting user research, usability testing, and A/B testing, including how you synthesize findings and translate them into actionable design requirements.

📝 Enhancement Note: A strong portfolio is critical for this role, especially demonstrating expertise in design systems and data-driven optimization within an e-commerce context. This aligns with operations roles that require tangible evidence of process improvement and system implementation.

💵 Compensation & Benefits

Salary Range:

• Estimated range: €60,000 - €85,000 per year. This estimate is based on industry benchmarks for Senior UX/UI Designers in Amsterdam, considering the specified experience level (7+ years), the premium brand context (Miele), and the hybrid work arrangement. The specific salary will be determined by the candidate's qualifications, experience, and fit with the company's compensation structure. Benefits:

• Competitive Salary: A comprehensive compensation package commensurate with experience and expertise.

• Hybrid Work Model: Flexibility to balance remote work with in-office collaboration, fostering work-life integration.

• Professional Development: Opportunities for continuous learning, training, and attending industry conferences to stay abreast of the latest UX/UI trends and technologies.

• Health & Wellness: Comprehensive health insurance and wellness programs.

• Pension Scheme: A robust pension plan to support long-term financial security.

• Employee Discounts: Special benefits and discounts on Miele products.

• International Environment: Work in a dynamic, international team with diverse perspectives and global reach.

Working Hours:

• Standard full-time working hours, approximately 40 hours per week. While a standard schedule is expected, the hybrid model offers flexibility in managing workdays to accommodate project needs and personal well-being.

📝 Enhancement Note: The salary range is an estimation based on common market data for senior design roles in Amsterdam. Benefits are inferred based on typical offerings for multinational corporations in the Netherlands, with an emphasis on professional growth and work-life balance, which are attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Appliances, Consumer Goods, Premium Brand Manufacturing. Miele is a globally recognized leader in high-quality home appliances and commercial equipment, known for its commitment to durability, design, and innovation.

Company Size: Miele operates as a large, established global corporation. This implies structured processes, a significant international presence, and a focus on long-term strategic initiatives.

Founded: Miele was founded in 1899, signifying a long-standing heritage of quality and innovation that shapes its brand identity and corporate culture.

Team Structure:

• The UX/UI Design team likely operates within a larger digital product or marketing department.

• It is expected to be a collaborative unit, working closely with product managers, developers, marketing specialists, and potentially other operations teams responsible for digital strategy and execution.

• Reporting structure will likely involve a Design Lead or Head of Digital Product, with the Senior UX/UI Designer taking a lead role on specific projects and initiatives. Methodology:

• Data-Driven Decision Making: Emphasis on using qualitative and quantitative data, user research, and A/B testing to inform design choices, a core principle in operations.

• Agile Development: Adoption of agile methodologies for efficient and iterative product development, ensuring flexibility and continuous improvement.

• Design System Governance: A structured approach to managing and evolving the design system to maintain consistency and scalability across all digital touchpoints.

• Customer-Centricity: A deep focus on understanding and serving the customer, particularly within the premium segment, to drive brand loyalty and satisfaction.

Company Website: https://www.miele.com/

📝 Enhancement Note: Understanding Miele's heritage and premium positioning is crucial. This informs the design aesthetic, user expectations, and the overall focus on quality and durability. The company's size suggests opportunities for large-scale impact but also the need for navigating established processes, common in operations environments.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," indicating a level of expertise and autonomy where individuals are expected to lead design initiatives, mentor junior designers, and contribute to strategic design decisions. It bridges individual contribution with team leadership.

Reporting Structure: The Senior UX/UI Designer will likely report to a Design Manager, Head of Digital Product, or a similar leadership role within the digital or product development division. They will collaborate extensively with cross-functional teams including product management, engineering, marketing, and potentially sales operations or GTM strategy teams.

Operations Impact: The impact of this role is significant, directly influencing the usability, effectiveness, and brand perception of Miele's digital platforms. This includes driving customer engagement, conversion rates in e-commerce, and overall customer satisfaction, all of which contribute to revenue generation and brand equity – key metrics for operations.

Growth Opportunities:

• Design Leadership: Potential to move into a Design Lead or Managerial role, overseeing design teams and strategy.

• Specialization: Opportunity to deepen expertise in specific areas such as design systems, UX research, or e-commerce optimization.

• Cross-Functional Mobility: Potential to transition into product management or GTM strategy roles, leveraging a deep understanding of user experience and digital product development.

• Global Project Involvement: Opportunities to work on global digital initiatives, gaining exposure to diverse markets and user bases.

• Continuous Learning: Access to training, workshops, and industry events to enhance skills in emerging design technologies and methodologies.

📝 Enhancement Note: The "Senior" title implies a clear path for career progression within design leadership or related operational/strategic functions. The focus on digital platforms and e-commerce means this role is integral to Miele's Go-To-Market strategy.

🌐 Work Environment

Office Type: This role is designated as Hybrid, meaning a blend of remote work and in-office presence. The office environment in Amsterdam is likely modern, designed to foster collaboration, and equipped with the necessary tools for both individual work and team interaction.

Office Location(s): Amsterdam, Netherlands. This vibrant city offers a strong talent pool and excellent connectivity. Specific office details would be provided upon further engagement.

Workspace Context:

• Collaborative Spaces: The office will likely feature open-plan areas, meeting rooms, and dedicated project spaces to facilitate brainstorming and team collaboration.

• Technology-Enabled: Access to high-performance workstations, design software, and collaboration tools is expected.

• Cross-Functional Interaction: Opportunities for spontaneous and planned interactions with product managers, developers, marketing teams, and other stakeholders, essential for smooth operations.

Work Schedule:

• While the standard work week is approximately 40 hours, the hybrid model allows for flexibility. This is beneficial for operations roles where deep work and analysis may require focused, uninterrupted time, balanced with collaborative sessions.

📝 Enhancement Note: The hybrid nature of the role suggests a modern work environment that values both focused individual contribution and essential team synergy. This flexibility is often a key consideration for operations professionals seeking effective work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and alignment with the role requirements.

• Technical Interview/Portfolio Review: A deep dive into your design portfolio, focusing on your experience with design systems, customer journeys, and data-driven design decisions. Expect to discuss specific projects, your role, methodologies, and outcomes.

• Design Challenge/Workshop: You might be asked to complete a design exercise or participate in a simulated design thinking workshop to evaluate your problem-solving skills, creative process, and collaboration style.

• Behavioral & Cultural Fit Interview: Discussions focused on your experience working in agile environments, collaborating with cross-functional teams, and how you embody Miele's brand values and premium approach.

• Final Interview: A meeting with senior leadership to discuss overall fit, strategic vision, and long-term contribution.

Portfolio Review Tips:

• Highlight Design Systems: Dedicate significant space to showcasing your design system experience. Detail its architecture, components, governance, and how it has driven efficiency and consistency.

• Showcase E-commerce Journeys: Present case studies that clearly map out customer journeys for e-commerce, illustrating your understanding of user flow, pain points, and optimization strategies.

• Quantify Impact: Where possible, use data to demonstrate the impact of your design work. This includes A/B test results, usability study findings, conversion rate improvements, or user satisfaction metrics.

• Tell a Story: For each project, explain the problem, your approach, the solutions you designed, and the measurable results. Frame your contributions within the context of business objectives.

• Address Premium Brand Context: If you have experience with premium brands, highlight how you adapted design principles to maintain and enhance a high-end brand image.

• Demonstrate Collaboration: Show examples of how you worked with developers, product managers, and other stakeholders to bring designs to life.

Challenge Preparation:

• Understand Miele's Brand: Research Miele's products, brand positioning, and target audience. Consider how design can reinforce its premium image.

• Practice Design Thinking: Be ready to articulate your approach to understanding user needs and solving complex problems through design.

• Data Interpretation: Prepare to discuss how you use data (qualitative and quantitative) to inform design decisions and measure success.

• Agile Collaboration: Articulate how you collaborate effectively within an agile framework.

📝 Enhancement Note: The interview process emphasizes a thorough evaluation of both technical design skills and operational capabilities, particularly in areas like data analysis, process management, and cross-functional collaboration, crucial for operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-leading tools such as Figma, Sketch, Adobe XD, InVision, or similar platforms for wireframing, UI design, and prototyping. Figma is often preferred for its collaborative capabilities.

• Design System Management Tools: Experience with tools or methodologies for managing design system documentation, component libraries, and version control.

• User Research & Testing Platforms: Familiarity with tools for conducting usability tests, A/B tests, and gathering user feedback (e.g., UserTesting.com, Hotjar, Maze).

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms to analyze website performance, user behavior, and conversion data.

• Data Visualization Tools: Familiarity with tools like Tableau, Power BI, or even advanced Excel/Google Sheets for presenting data insights to stakeholders.

CRM & Automation:

• While not directly a CRM role, understanding how UX/UI design impacts customer touchpoints within CRM or marketing automation systems (e.g., Salesforce, HubSpot) is beneficial. Familiarity with integration concepts is a plus.

📝 Enhancement Note: Proficiency in design and prototyping tools is essential. The inclusion of analytics and data interpretation tools highlights the data-driven nature of the role, aligning with the analytical requirements of operations professionals.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: A commitment to excellence and meticulous attention to detail, reflecting Miele's brand promise of durability and premium quality.

• Innovation & Continuous Improvement: A drive to explore new design approaches, technologies, and methodologies to enhance user experiences and drive efficiency.

• Customer Focus: Prioritizing the user's needs and experience in all design decisions, ensuring solutions are relevant, intuitive, and valuable.

• Collaboration & Teamwork: Valuing open communication, constructive feedback, and shared ownership within cross-functional teams to achieve collective goals.

• Data-Informed Approach: A belief in using insights from data and user research to guide strategic decisions and measure the impact of design initiatives.

Collaboration Style:

• Cross-Functional Integration: A highly collaborative style, working seamlessly with product managers, developers, marketers, and other operational stakeholders to ensure alignment and successful execution of digital strategies.

• Open Communication: Encouraging transparency and open dialogue to share ideas, provide feedback, and resolve challenges effectively.

• Iterative Process: Embracing an iterative design process, where feedback is actively sought and incorporated throughout the project lifecycle.

• Knowledge Sharing: A culture of sharing best practices, learnings, and insights to elevate the entire team's capabilities.

📝 Enhancement Note: The values emphasize a blend of design excellence, strategic thinking, and operational rigor, which are highly sought after in operations roles. The focus on collaboration and data reinforces the interconnectedness of this design role with broader business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Premium Brand Aesthetics with Usability: Ensuring designs are both visually sophisticated and highly functional for a diverse user base.

• Scaling Design Systems: Effectively managing and evolving a design system to meet the growing needs of multiple digital platforms and teams.

• Integrating User Insights into Action: Translating complex qualitative and quantitative data into clear, actionable design improvements.

• Navigating Cross-Functional Dependencies: Collaborating effectively across different departments with potentially competing priorities to achieve unified digital experiences.

• Staying Ahead of Evolving Digital Trends: Continuously adapting to new technologies, design patterns, and user expectations in the fast-paced digital landscape.

Learning & Development Opportunities:

• Advanced Design System Training: Opportunities to deepen expertise in advanced design system architecture, governance, and tooling.

• UX Research Methodologies: Access to training on cutting-edge user research techniques and data analysis methods.

• E-commerce Optimization Workshops: Focused learning on best practices for e-commerce UX, conversion rate optimization (CRO), and customer journey enhancement.

• Leadership Development Programs: For those aspiring to leadership roles, opportunities for training in management, team leadership, and strategic planning.

• Industry Conferences & Certifications: Support for attending key UX/UI and digital design conferences and obtaining relevant certifications.

📝 Enhancement Note: The challenges highlight areas where strategic thinking and problem-solving are key, mirroring the complexities faced in operations management. The growth opportunities offer clear pathways for both technical specialization and leadership development within the design and broader digital operations space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you managed a design system. What were the key challenges, and how did you overcome them to ensure adoption and consistency?" (Focus on governance, communication, and impact.)

• "Walk us through a complex e-commerce customer journey you designed. What data or research informed your decisions, and what were the measurable outcomes?" (Emphasize user-centricity, data utilization, and ROI.)

• "How do you balance the need for a premium brand aesthetic with the requirements for usability and accessibility in digital design?" (Showcase an understanding of brand strategy and user needs.)

• "Describe your experience with A/B testing. How do you formulate hypotheses, design tests, and interpret results to drive design improvements?" (Highlight analytical skills and iterative process.) Company & Culture Questions:

• "What appeals to you about Miele's brand and its premium positioning?" (Demonstrate research and alignment with brand values.)

• "How do you approach collaboration within an agile team, especially when working with developers and product managers?" (Focus on communication, problem-solving, and teamwork.)

• "How do you stay updated on the latest UX/UI trends and technologies?" (Showcase a commitment to continuous learning.)

• "Describe a situation where you had to advocate for a user-centered design decision against conflicting business priorities." (Assess your ability to influence and champion user needs.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly present 3-4 of your most relevant projects. For each, use a consistent structure: Problem, Your Role, Process, Solution, Results.

• Quantify Success: For design system projects, discuss scalability, adoption rates, and reduction in design/development time. For feature designs, use conversion rates, user satisfaction scores, or task completion times.

• Highlight Data Integration: Explicitly show how you used data (user research, analytics, A/B tests) to inform your design decisions and measure outcomes.

• Showcase Premium Brand Sensitivity: If applicable, explain how your design choices reflected and enhanced a premium brand identity.

• Be Ready for Deep Dives: Anticipate detailed questions about your design process, decision-making rationale, and technical implementation considerations.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, data-driven decision-making, and strong collaboration skills, all critical for senior operations roles. The portfolio is your primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application: Apply directly through the Miele careers portal via the provided link.

• Curate your Portfolio: Select and refine your portfolio to prominently feature your strongest work in design systems, e-commerce customer journey optimization, and data-informed UI/UX design. Ensure case studies clearly articulate your process, impact, and the results achieved, ideally with quantifiable data.

• Optimize your Resume: Tailor your resume to highlight your 7+ years of experience, specific achievements in UX/UI design, design system management, and work with premium brands. Use keywords from the job description such as "Design Systems," "Customer Journey Mapping," "Agile," and "E-commerce."

• Prepare Your Narrative: Rehearse your responses to common interview questions, particularly those focusing on design strategy, data analysis, cross-functional collaboration, and your experience with premium brands. Be ready to walk through your portfolio projects with confidence and clarity.

• Research Miele: Thoroughly research Miele's brand, products, digital presence, and company values. Understand their commitment to quality and their premium market positioning to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.