Senior Conversion Designer

📍 Job Overview

Job Title: Senior Conversion Designer

Company: 4am Media

Location: San Diego, California, United States (Remote)

Job Type: Full-Time

Category: Revenue Operations / Growth Marketing Operations / UX Design

Date Posted: June 08, 2026

Experience Level: 5+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end design and conversion optimization of all customer-facing digital assets for three Direct-to-Consumer (DTC) ecommerce brands.

• Leverage deep customer research, data analysis, and A/B testing methodologies to drive measurable improvements in conversion rates (CVR) and revenue per visitor (RPV).

• Collaborate closely with cross-functional teams including Creative Strategists, Media Buyers, and developers to ensure cohesive customer journeys from ad creative through to post-purchase flows.

• Integrate advanced design tools, including AI image generation and Shopify funnel builders, to accelerate design cycles and enhance visual asset production.

• Drive innovation in sales funnel architecture, Shopify storefront experiences, and checkout optimization, with a direct impact on company revenue and unit economics.

📝 Enhancement Note: This role is positioned at the intersection of UX Design, Growth Marketing, and Operations. While the title is "Senior Conversion Designer," the core responsibilities and required skills align heavily with Revenue Operations and Growth Marketing functions, focusing on optimizing the customer journey for maximum revenue impact. The emphasis on data-driven decision-making, A/B testing, and direct revenue accountability signifies a strong operations component, requiring a candidate who understands the mechanics of e-commerce growth beyond pure aesthetics.

📈 Primary Responsibilities

• Design and iterate on high-converting landing pages, sales funnels, and Shopify storefronts, ensuring angle congruency from advertising creative to the final customer touchpoint.

• Conduct in-depth customer research by analyzing Facebook comments, product reviews, competitor offerings, subreddits, and customer service tickets to inform design decisions.

• Produce or direct the production of all visual assets for pages, including custom imagery (leveraging AI generation), graphics, icons, and badges, to support conversion goals.

• Architect and optimize sales funnel flows, including upsells, cross-sells, and post-purchase sequences, with a primary focus on increasing Average Order Value (AOV) and Lifetime Value (LTV).

• Lead the redesign and A/B testing initiatives for Shopify storefronts and checkout processes to enhance user experience, reduce friction, and improve overall conversion performance.

• Collaborate with Media Buyers and Creative Strategists to generate hypotheses for A/B tests and to define the next iterations of design based on performance data.

• Ensure all designs are dev-ready, utilizing layered Figma files and a strong understanding of mobile-first rendering, page speed optimization, and trust signals.

• Maintain and improve Shopify storefronts using GemPages or equivalent builders, focusing on both acquisition and retention strategies.

• Implement and leverage AI image generation tools as a core part of the design workflow to create unique and effective visual content efficiently.

• Monitor and report on key performance metrics such as CVR, RPV, AOV, and LTV for owned pages and funnels, taking accountability for underperformance and driving solutions.

📝 Enhancement Note: The responsibilities highlight a strong focus on direct revenue impact and performance accountability, which is a hallmark of operations roles. The emphasis on "customer-driven design research" and synthesizing learnings into actionable design decisions underscores the data-informed approach expected. The requirement to manage the full funnel, from landing page to checkout, and to operate with a "no handholding" mentality, points to a need for strong self-management and proactive problem-solving, typical of senior operations professionals.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of UX/UI principles, marketing psychology, and data analysis is essential. A degree in Design, Marketing, Business, or a related field is beneficial.

Experience: 5+ years of dedicated experience in designing landing pages, sales funnels, and DTC ecommerce experiences, with a demonstrable portfolio showcasing successful campaigns driven by paid traffic.

Required Skills:

• Conversion Rate Optimization (CRO): Proven ability to design for and improve CVR and RPV through strategic design and A/B testing.

• Figma Proficiency: Advanced skills in creating organized, layered, and dev-ready design files.

• Shopify & Funnel Builders: Expertise in platforms like GemPages (or similar) for end-to-end Shopify storefront and funnel design and implementation.

• Customer Research Synthesis: Ability to extract actionable insights from customer feedback (comments, reviews, CS tickets, forums) and translate them into design strategies.

• AI Image Generation Workflow: Demonstrated proficiency and a clear POV on utilizing AI tools (e.g., Midjourney, DALL-E, Stable Diffusion) for custom imagery production.

• DTC Ecommerce Acumen: Deep understanding of key DTC metrics (CVR, RPV, AOV, LTV, Unit Economics) and how design impacts them.

• Visual Asset Production: Experience in directing or creating various visual assets, including custom photography, graphics, and illustrations.

• Basic Front-End Development: Competency in HTML, CSS, and basic Liquid for making minor implementation tweaks and ensuring seamless developer handoff.

• Mobile-First Design Principles: Strong understanding of responsive design and optimizing user experiences across all devices.

• Page Speed & Performance Optimization: Awareness of how design choices impact website performance and user experience.

Preferred Skills:

• A/B Testing Strategy: Experience in developing and executing A/B testing plans for conversion optimization.

• UX Research Methodologies: Familiarity with qualitative and quantitative UX research techniques beyond direct feedback analysis.

• Analytics Tools: Experience with tools like Google Analytics, Hotjar, or similar for performance tracking and user behavior analysis.

• Creative Strategy Collaboration: Ability to work effectively with creative strategists to align design with campaign messaging.

📝 Enhancement Note: The emphasis on "proven conversion track record" and the ability to "articulate what you changed and why it worked" strongly suggests that candidates will be evaluated on their operational impact and analytical reasoning, not just their design aesthetics. The requirement for basic coding skills and proficiency in specific Shopify tools positions this as a highly hands-on role where operational efficiency and self-sufficiency are paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Case Studies: Showcase at least 3-5 detailed case studies of landing pages, sales funnels, or Shopify experiences designed for DTC brands. Each case study must clearly articulate the problem, your design process, the specific research and data that informed your decisions, and the resulting conversion rate or RPV improvements.

• Quantifiable Results: For each case study, present specific, measurable improvements in key metrics (e.g., CVR uplift, RPV increase, AOV growth). Highlight the percentage change and, if possible, the revenue impact.

• Research Integration Examples: Include examples demonstrating how customer research (e.g., ad comments, reviews, CS feedback) directly influenced your design choices and led to better outcomes.

• Visual Asset Examples: Showcase a range of visual assets produced or directed, including examples of AI-generated imagery integrated into final designs.

• Figma File Structure: Be prepared to briefly walk through a sample Figma file to demonstrate organization, layering, and dev-handoff readiness.

• Shopify/GemPages Examples: Provide examples of live Shopify storefronts or funnels you have designed and implemented using page builders.

Process Documentation:

• Design Workflow: Outline your typical design process from brief to launch, emphasizing research, ideation, iteration, and A/B testing phases.

• Collaboration Protocols: Describe how you collaborate with cross-functional teams (e.g., copywriters, media buyers, developers) to ensure alignment and efficient execution.

• Performance Analysis & Iteration: Explain your approach to analyzing page performance post-launch, identifying areas for improvement, and planning subsequent A/B tests or redesigns.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating operational impact and a systematic approach to conversion optimization. Candidates are expected to present not just their designs, but the process behind them, focusing on data, research, and measurable results. This mirrors the expectations for operations professionals who must demonstrate process efficiency and ROI.

💵 Compensation & Benefits

Salary Range: Based on the Senior level, 5+ years of experience, fully remote status, and the high-impact nature of the role in a DTC e-commerce environment, a competitive salary range in the US would typically fall between $100,000 - $140,000 annually.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage.

• 401(k) Plan: With potential company match, supporting long-term financial planning.

• Generous Paid Time Off (PTO): Including vacation days, sick leave, and holidays, designed to support work-life balance.

• Home Office Stipend: A budget to set up an effective and ergonomic remote workspace.

• Professional Development Budget: Funds allocated for courses, certifications, conferences, and tools to enhance skills in conversion design, AI tools, and DTC strategies.

• Access to Premium Software: Company-provided licenses for Figma, AI image generation tools, and other necessary design and productivity software.

• Employee Discount Program: Discounts on products from 4am Media's DTC brands.

Working Hours: Standard full-time, approximately 40 hours per week. While the role is remote, flexibility is expected to accommodate collaboration with teams in different time zones and to respond to urgent optimization needs. Proactive communication and asynchronous work habits are emphasized.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior-level design and conversion optimization roles in the US, considering the remote work arrangement and the specialized skills required (AI integration, DTC expertise, funnel building). Benefits are standard for full-time roles and tailored to support remote employees and continuous professional development, which is crucial for roles requiring up-to-date technical and strategic skills.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) Ecommerce, operating across Health, Cleaning, and Pet product categories. The company acts as an operator, managing all facets of the business internally, from supply chain and creative to media buying and customer service.

Company Size: While not explicitly stated, the mention of spending over $40M in paid media last year and operating 3 brands suggests a mid-to-large-sized DTC company, likely with 50-200 employees, allowing for specialized roles like this Senior Conversion Designer.

Founded: Founded prior to 2023, as they have a year of significant media spend to reference. This indicates an established business with proven operational capabilities and growth potential.

Team Structure:

• The Senior Conversion Designer reports to the Creative Manager.

• They will work as a peer to the Creative Strategist, media buyers, and other members of the creative organization.

• Cross-functional collaboration is a core aspect, involving close partnerships with media buyers, creative strategists, and developers.

• The company structure emphasizes an "operator" mindset, meaning teams are directly responsible for business outcomes. Methodology:

• Data-Driven Decision Making: Design choices are explicitly backed by research, data analysis, and conversion metrics, not solely aesthetic preferences.

• Iterative Design & Testing: A continuous cycle of designing, shipping, analyzing performance, and iterating is fundamental.

• AI Integration: Proactive adoption and integration of AI tools into standard workflows, particularly for visual asset production.

• Full-Funnel Ownership: A holistic approach to the customer journey, optimizing every touchpoint from initial ad exposure to post-purchase.

• Operator Mentality: Each role is accountable for tangible business results and expected to operate with autonomy and initiative.

Company Website: https://4am-media.breezy.hr (Note: This appears to be a careers portal, not the primary company website. A direct company website would likely be fourammedia.com or similar, based on the domain derived.)

📝 Enhancement Note: The company's identity as "operators" and not an agency is key. This means the focus is on building and scaling their own brands, implying a long-term investment in their platforms and a direct stake in the success of the Senior Conversion Designer's work. The team structure suggests a collaborative but focused environment, where individual contributions directly impact the company's bottom line.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role, demanding a high level of autonomy, expertise, and proven impact. It sits within the creative organization but functions with an operational mindset, focusing on measurable business outcomes. The role requires a deep understanding of the entire customer journey and its financial implications.

Reporting Structure: The Senior Conversion Designer reports to the Creative Manager. This structure allows for creative guidance while maintaining a focus on performance metrics, bridging the gap between pure creative output and operational results.

Operations Impact: The role has a direct and significant impact on revenue. By optimizing conversion rates and revenue per visitor across landing pages, funnels, and storefronts for three brands, the designer directly influences top-line revenue and profitability. Success in this role is measured by tangible business metrics, not just design quality.

Growth Opportunities:

• Senior Creative Leadership: Potential to advance into Lead Conversion Designer, Head of Conversion Design, or a broader Creative Director role overseeing multiple brands or aspects of the creative funnel.

• Expanded Brand Coverage: Opportunity to take on more complex design challenges or lead design initiatives for new brand launches or strategic growth areas within the company.

• Operations & Strategy Roles: With a proven track record of driving revenue through design and optimization, there could be pathways into Growth Operations, Marketing Strategy, or Product Management roles focused on customer experience and conversion.

• Specialization & Tool Mastery: Deepening expertise in AI-driven design, advanced funnel architecture, or specific e-commerce platforms, becoming a subject matter expert.

📝 Enhancement Note: The growth path clearly indicates a move beyond pure design into leadership and strategic operations. The emphasis on "crushing this role" and the potential for "expanded brand coverage, senior creative leadership, or operator roles across the business" suggests that high performers will be recognized and given opportunities to contribute more broadly to the company's operational success.

🌐 Work Environment

Office Type: This is a Fully Remote position. The company mentions a primary growth team located in San Diego, but the role is designed for effective operation from anywhere, emphasizing proactive communication and tight asynchronous habits.

Office Location(s): While the role is remote, the primary growth team is based in San Diego, California. This may mean occasional virtual or in-person team events or meetings, though not a requirement for the role. The company operates across multiple brands, implying a distributed operational structure.

Workspace Context:

• Remote Collaboration: The environment necessitates strong digital collaboration tools and proactive communication to maintain team cohesion and project momentum.

• Tool & Technology Access: Employees are expected to have reliable internet access and are provided with necessary software licenses (Figma, AI tools, etc.) and potentially a home office stipend.

• Cross-Functional Interaction: Frequent interaction with remote and in-office teammates across different functions (creative, media, analytics) is expected. The culture values builders and proactive operators.

Work Schedule: Standard full-time, approximately 40 hours per week. The remote nature allows for some flexibility in scheduling, provided that work is completed efficiently and communication with team members in different time zones is managed effectively. Emphasis is placed on asynchronous communication and proactive engagement rather than rigid adherence to a specific 9-to-5 schedule.

📝 Enhancement Note: The "Remote, with intent" section highlights the company's specific expectations for remote employees: proactive communication, tight async habits, and frequent connection with teammates. This indicates a culture that values transparency and collaboration, even when distributed. The lack of a physical office requirement for this role means the candidate's ability to manage their own work environment and communication is critical.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, focusing on demonstrated conversion achievements and DTC experience.

• Portfolio Presentation & Discussion: A session where you present your curated portfolio, walking through key case studies, explaining your design rationale, research methodologies, and quantifiable results. Expect to discuss your approach to A/B testing and customer research.

• Skills & Technical Assessment: Potential for a practical exercise or discussion related to Figma proficiency, AI image generation workflow, or a hypothetical conversion challenge. You may also be asked about your experience with specific tools like GemPages or basic front-end code.

• Cross-Functional Team Interviews: Interviews with peers or stakeholders like Media Buyers or Creative Strategists to assess collaboration style, communication skills, and understanding of the broader marketing funnel.

• Manager/Leadership Interview: A final interview with the Creative Manager or a senior leader to assess cultural fit, strategic thinking, and overall suitability for the role and company operations.

Portfolio Review Tips:

• Quantify Everything: Ensure every case study clearly highlights metrics (CVR, RPV, AOV, etc.) and the impact of your designs. Use percentages and revenue figures where possible.

• Tell a Story: For each case study, frame it as a narrative: the problem, your research-driven hypothesis, the design solution, the implementation, and the measurable outcome.

• Show Your Process: Be ready to explain why you made certain design decisions, referencing specific customer feedback, competitor analysis, or performance data.

• Highlight AI Integration: Clearly demonstrate how you've effectively incorporated AI image generation into your workflow and the benefits it provided (speed, cost, uniqueness).

• Focus on DTC Relevance: Tailor your examples to DTC ecommerce and showcase an understanding of the unique challenges and opportunities in this space.

Challenge Preparation:

• Hypothetical Conversion Challenge: Be prepared to tackle a problem statement related to improving a specific page's conversion rate. Outline your research approach, potential design solutions, and how you would test them.

• AI Tool Competency: Demonstrate familiarity with current AI image generation tools and their practical applications in a DTC context.

• Communication Clarity: Practice articulating complex design and conversion concepts clearly and concisely, especially when explaining your rationale to non-designers (e.g., media buyers).

📝 Enhancement Note: The interview process is designed to rigorously assess not just design skills, but also operational impact, analytical thinking, and collaborative capabilities. The emphasis on a portfolio review that includes process and quantifiable results is a direct reflection of the operations-centric nature of this role. Candidates should prepare to "prove" their value through data and demonstrated problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for creating layered, organized, and dev-ready files for landing pages, funnels, and storefronts. Proficiency in advanced features for collaboration and prototyping is expected.

• AI Image Generation Tools: Essential for producing custom visual assets. Candidates should be proficient with platforms like Midjourney, DALL-E, Stable Diffusion, or similar, and have a clear workflow for integrating these into design projects.

• GemPages (or equivalent): A key tool for building and optimizing Shopify storefronts and sales funnels. Ability to design and implement end-to-end experiences within these platforms is required.

Analytics & Reporting:

• Google Analytics (or similar): For tracking website performance, user behavior, and conversion metrics across pages and funnels.

• Heatmap & User Session Tools (e.g., Hotjar, Crazy Egg): To understand user interaction patterns on pages and identify friction points.

• A/B Testing Platforms (e.g., Google Optimize, Optimizely, VWO): For designing, implementing, and analyzing A/B tests.

CRM & Automation:

• Shopify Platform: The e-commerce backend for all brands, requiring familiarity with its structure, product management, and theme customization capabilities.

• Customer Service Ticketing Systems (e.g., Zendesk, Gorgias): Understanding how to pull insights from customer service interactions to inform design.

• Email Marketing Platforms (e.g., Klaviyo, Mailchimp): While not a primary design tool, an understanding of how designs integrate with email flows is beneficial.

Basic Front-End Skills:

• HTML/CSS: For making minor styling adjustments and ensuring design implementation accuracy.

• Liquid: Shopify's templating language, for understanding and making basic modifications to Shopify themes and components.

📝 Enhancement Note: The technology stack emphasizes tools for visual design, e-commerce platform management, and data analysis. The inclusion of AI image generation tools highlights a forward-thinking approach to creative production, while GemPages and basic coding skills underscore the need for a hands-on, operational approach to website development and optimization.

👥 Team Culture & Values

Operations Values:

• Data-Driven Impact: Decisions are prioritized based on their potential to drive measurable conversion rate improvements and revenue growth.

• Customer Empathy: A deep commitment to understanding the customer's needs, objections, and language as the foundation for all design work.

• Efficiency & Speed: A bias for action, rapid iteration, and leveraging tools (especially AI) to ship effective designs quickly.

• Accountability & Ownership: Taking full responsibility for the performance of owned pages and funnels, proactively identifying and solving problems.

• Continuous Improvement: A mindset of always seeking to optimize and enhance user experiences and business outcomes through testing and learning.

Collaboration Style:

• Peer-to-Peer Partnership: Working closely with Creative Strategists and Media Buyers as equal partners, contributing insights and collaborating on strategy.

• Proactive Communication: Maintaining open and frequent communication, especially in a remote setting, to ensure alignment and avoid blockers.

• Constructive Feedback: A culture that values honest feedback and constructive critique to drive better outcomes for the brands.

• Shared Goal Orientation: All team members are aligned around the common objective of growing the company's DTC brands through effective marketing and optimized customer journeys.

📝 Enhancement Note: The company's values are deeply rooted in operational excellence and a results-oriented approach. The emphasis on data, efficiency, and accountability aligns perfectly with the expectations of a high-performing operations professional. The collaborative style within this context is about achieving shared business goals, not just creative synergy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Conversion: Continuously ensuring that design remains visually appealing while prioritizing conversion metrics and customer psychology.

• Rapid Iteration Pace: Keeping up with the demand to design, ship, and iterate on pages across three brands at a fast pace, driven by media spend and A/B testing cycles.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong communication with a distributed team across different functions and potentially time zones.

• Leveraging AI Effectively: Staying ahead of AI tool advancements and integrating them optimally into design workflows without compromising quality or brand integrity.

• Data Interpretation: Accurately interpreting diverse data sources (analytics, customer feedback, A/B test results) to inform design decisions.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in experimental design, statistical significance, and advanced conversion optimization strategies.

• AI Tool Mastery: Become a go-to expert for leveraging AI in creative production and design workflows.

• E-commerce Growth Strategy: Gain broader insights into DTC business operations, including media buying, analytics, supply chain, and customer retention.

• Leadership & Mentorship: Opportunity to mentor junior designers or take on leadership responsibilities as the team grows.

• Industry Conferences & Training: Access to resources for professional development in UX, conversion design, and e-commerce marketing.

📝 Enhancement Note: The challenges are framed as opportunities for growth and skill development, which is a common theme in operations roles where problem-solving and adaptability are key. The growth opportunities are tied to expanding responsibilities and expertise, reflecting a career path focused on impact and leadership within the e-commerce operations space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page or funnel that significantly improved conversion rate or RPV. Walk us through your process, the research you conducted, and what specific design changes you made, referencing the data that supported your decisions."

• "How do you approach synthesizing customer feedback from disparate sources (e.g., Facebook comments, reviews, CS tickets) into actionable design improvements for a DTC product page or sales funnel?"

• "Imagine our RPV on a key sales page has dropped by 15%. What would be your immediate steps to diagnose the problem, and what would be your initial hypotheses for design-based solutions?" Company & Culture Questions:

• "What is your experience with AI image generation tools in a professional design context, and how do you see them impacting the future of DTC creative production?"

• "How do you ensure angle congruency from an ad creative to a landing page and through a sales funnel, and why is this critical for DTC performance?"

• "Describe your experience working in a remote, operator-driven environment. How do you ensure proactive communication and collaboration with cross-functional teams?" Portfolio Presentation Strategy:

• Focus on the "Why": For each case study, clearly articulate the business problem, your research-driven rationale for design choices, and the quantifiable impact.

• Showcase Process, Not Just Polish: Be prepared to discuss your workflow, how you integrated customer research, and how you used data to iterate.

• Highlight AI & DTC Specifics: Emphasize your proficiency with AI tools and your understanding of DTC metrics and customer psychology.

• Concise & Impactful: Present your strongest, most relevant examples efficiently, ensuring you have ample time to discuss your approach and answer questions.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating operational thinking, data-driven decision-making, and a deep understanding of DTC e-commerce mechanics. Candidates are expected to speak the language of metrics and ROI, and to showcase their ability to solve business problems through design.

📌 Application Steps

To apply for this Senior Conversion Designer position:

• Submit your application through the provided Breezy HR link.

• Curate Your Portfolio: Select 3-5 of your most impactful conversion-focused case studies from DTC ecommerce experiences. For each, clearly detail the problem, your research-driven design process, specific design interventions, and quantifiable results (CVR, RPV improvements). Ensure you highlight your use of AI image generation and any experience with Shopify/GemPages.

• Optimize Your Resume: Tailor your resume to highlight your 5+ years of experience in DTC, conversion optimization, and proficiency with required tools (Figma, GemPages, AI tools). Use keywords from the job description and quantify your achievements whenever possible.

• Prepare Your Presentation Narrative: Practice walking through your portfolio case studies, focusing on explaining the "why" behind your design decisions, referencing customer research and data, and articulating your impact on business metrics. Be ready to discuss your remote work style and collaboration approach.

• Research 4am Media: Understand their brands, their operational model as "operators," and their stated values. Come prepared to discuss how your skills and approach align with their business objectives and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---