Senior Content and Marketing Designer

📍 Job Overview

Job Title: Senior Content and Marketing Designer

Company: Searchable

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-08-31

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead the visual identity and creative output for a cutting-edge AI Search analytics platform, translating complex technical concepts into compelling visual narratives.

• Drive brand consistency and elevate creative quality across all marketing and sales collateral, including digital advertising, social media, website assets, and sales decks.

• Develop and implement reusable visual systems and templates to enhance efficiency and maintain brand integrity in a fast-paced startup environment.

• Collaborate directly with founders, product, and marketing teams to shape creative strategy, define campaign briefs, and execute high-impact visual campaigns.

• Utilize advanced Figma skills for end-to-end design execution, from conceptualization to final production of digital and print assets.

📝 Enhancement Note: This role is positioned as a Senior Individual Contributor within the Marketing and Design function, focusing on hands-on creative execution and strategic visual leadership rather than people management. The emphasis on "earning attention" and "communicating a clear idea" suggests a need for strategic thinking beyond pure aesthetics, directly impacting GTM efforts through design.

📈 Primary Responsibilities

• Spearhead the conceptualization and execution of creative campaigns across brand identity, advertising, social media, and digital product marketing.

• Design engaging website graphics, landing page visuals, product illustrations, and visual assets for launch campaigns that drive user acquisition and engagement.

• Produce polished sales decks, one-pagers, case studies, and reports, ensuring a consistent and compelling brand story for GTM teams.

• Translate product insights, customer stories, and data analytics into clear, impactful visual narratives that resonate with target audiences.

• Establish and maintain visual direction for key company initiatives, delivering high-quality assets in Figma from initial concept to final delivery.

• Develop and manage reusable templates and visual systems that ensure brand consistency across diverse channels without becoming repetitive.

• Partner closely with founders, design, product, and marketing stakeholders to refine creative briefs, align on objectives, and ensure strategic impact.

• Manage multiple design priorities concurrently, maintaining meticulous attention to detail in production, format adaptation, and channel-specific requirements.

• Elevate the overall creative bar through constructive feedback, clear rationale for design decisions, and consistently excellent execution.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative leadership and hands-on execution, crucial for a growing tech startup. The emphasis on "turning strategy into strong creative ideas" and "building the systems that help the whole company move faster" indicates a need for proactive problem-solving and process-oriented design thinking, aligning with Revenue Operations and Marketing Operations principles of efficiency and scalability.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in Graphic Design, Visual Communications, or a related field is implied by the nature of the role and the required portfolio.

Experience: 5-10 years of demonstrated experience in brand and marketing design, with a significant focus on digital products and technology companies. Proven track record as a senior individual contributor owning substantial creative projects or visual systems.

Required Skills:

• Advanced proficiency in Figma for concept development, detailed design, and final asset production.

• Exceptional command of typography, layout, composition, color theory, and visual hierarchy.

• Proven ability to generate and execute creative concepts for advertising, social media, websites, and sales collateral.

• Strong understanding of brand development and the ability to translate brand strategy into compelling visual assets.

• Experience in designing for digital products and technology companies, with an understanding of B2B communication needs.

• Skill in developing and maintaining visual systems and reusable templates for brand consistency.

• Ability to interpret loose briefs and business goals into clear creative direction.

• Excellent communication, feedback, and influence skills to collaborate effectively with cross-functional teams.

• Demonstrated ability to balance speed, quality, and consistency in a dynamic, fast-paced environment.

• A strong portfolio showcasing brand and marketing design work for digital products or technology companies. Preferred Skills:

• Experience designing for B2B, analytics, AI, or other highly technical products.

• Experience building or evolving a visual identity across multiple channels.

• Familiarity with Paper.design for creative exploration and production.

• Experience using AI image generation tools like Midjourney for creating and refining visual directions.

• An interest in or understanding of AI Search, SEO, AEO, or GEO.

📝 Enhancement Note: The required skills emphasize a deep technical proficiency in Figma and a strong aesthetic sensibility, coupled with strategic thinking. The "Nice to Have" section indicates a desire for candidates who are not only designers but also have a keen interest in the company's domain (AI Search, analytics), suggesting that domain knowledge can significantly enhance a candidate's application and on-the-job effectiveness. This blend of creative and domain-specific knowledge is crucial for effective GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio demonstrating a strong track record in brand and marketing design for digital products or technology companies.

• Clear examples of owned campaigns or visual systems where you acted as a senior individual contributor.

• Showcases expertise in Figma from concept to final production.

• Highlights exceptional judgement in typography, layout, composition, color, and visual hierarchy.

• Includes work across diverse channels: advertising, social media, websites, and sales materials.

• Demonstrates the ability to translate business goals and loose briefs into creative direction.

• Presents how you've built and utilized reusable templates and visual systems for consistency.

• Exhibits clear communication of design decisions and rationale. Process Documentation:

• Case studies that illustrate your process for developing creative concepts from initial brief to final execution.

• Examples of how you have built and maintained visual systems or brand guidelines.

• Demonstrations of how you have translated product insights, customer stories, or data into visual narratives.

• Evidence of managing multiple priorities and delivering detailed, channel-appropriate assets.

📝 Enhancement Note: The portfolio requirements are central to this role, serving as the primary evidence of a candidate's capabilities. For operations professionals, this translates to showcasing a systematic approach to design, including process documentation, system building, and the ability to translate complex information into clear, actionable visuals. This aligns with the operations focus on efficiency, standardization, and measurable impact.

💵 Compensation & Benefits

Salary Range: £85,000 to £105,000 per annum, dependent on experience.

Benefits:

• Meaningful early-stage equity in a growing startup.

• 25 days of holiday plus bank holidays, providing ample time for rest and rejuvenation.

• Leading parental and childcare policies to support work-life balance.

• Daily Uber Eats or Deliveroo meal allowance to support working hours.

• Late-night Uber home when work extends beyond standard hours, ensuring safe travel.

• Monthly fitness and wellbeing reimbursement to promote employee health.

• Flexibility to manage your own schedule, with a strong emphasis on the quality and impact of your work.

Working Hours: While not explicitly stated as a fixed number, the emphasis on "flexibility to manage your own schedule" suggests a focus on output and results rather than strict adherence to a 9-to-5. The mention of "late-night Uber home" implies that work may occasionally extend beyond typical hours, but overall flexibility is a key benefit. The implicit standard for a full-time role is typically 40 hours per week.

📝 Enhancement Note: The salary range is competitive for a senior design role in London, reflecting the importance of this position to Searchable's GTM strategy. The benefits package is comprehensive, with a strong emphasis on employee well-being, flexibility, and early-stage equity, which is attractive for individuals looking to make a significant impact in a startup environment. The inclusion of meal allowances and late-night transport underscores a commitment to supporting employees working during peak periods.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software (specifically AI Search Analytics Platform)

Company Size: Early-stage startup, likely under 50 employees, indicated by the "early-stage equity" and close collaboration with founders. This size fosters a dynamic, hands-on environment where individual contributions have a significant impact.

Founded: The company description implies it is a relatively new venture, focused on defining a new category in AI Search analytics.

Team Structure:

• The Senior Content and Marketing Designer will work closely with the founders, particularly Sam Hogan (Co-founder), and collaborate with design, product, and marketing teams.

• This is an individual contributor role, meaning direct team management is not part of the responsibilities, but influence through quality of work and collaboration is key.

• The structure emphasizes cross-functional collaboration, with direct interaction across key departments for campaign strategy and execution. Methodology:

• Data-driven decision-making is implied through the company's focus on analytics and understanding visibility across AI platforms.

• Workflow planning and optimization are crucial, as evidenced by the need to build reusable templates and visual systems to "move faster."

• Automation and efficiency practices are likely valued, especially in design operations, to support rapid iteration and scaling.

Company Website: https://searchable.com/

📝 Enhancement Note: Searchable is positioned as a category-defining company in the rapidly evolving AI Search landscape. The culture is likely fast-paced, innovative, and highly collaborative, with a strong emphasis on direct impact and close-knit teamwork. The designer will be instrumental in shaping the company's external perception and internal operational efficiency through design.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role, representing a significant step for designers looking to own critical aspects of a company's visual presence. It's a role where expertise, strategic thinking, and execution quality are paramount, rather than people management. The scope is broad, covering all marketing and sales-related design.

Reporting Structure: The role reports directly to and collaborates closely with the founders and other key leaders, indicating high visibility and direct impact on strategic decisions. The co-founder Sam Hogan is a primary point of contact for design and product.

Operations Impact: The designer's output directly influences Searchable's Go-To-Market (GTM) strategy by shaping brand perception, driving lead generation through compelling marketing materials, and enabling sales teams with effective collateral. The role bridges creative execution with business objectives, ensuring design efforts contribute measurably to visibility, engagement, and conversion.

Growth Opportunities:

• Specialization: Deepen expertise in designing for AI, analytics, and B2B SaaS products, becoming a go-to expert in the field.

• Strategic Influence: Grow influence in shaping the overall brand narrative and marketing strategy through design leadership.

• System Building: Develop advanced skills in creating scalable design systems and processes that benefit the entire organization, potentially leading to future operational design roles.

• Category Leadership: Contribute to defining a new market category, offering unique career growth within a nascent industry.

📝 Enhancement Note: This role offers significant opportunities for a designer to build a strong reputation in a high-growth tech sector. The emphasis on direct collaboration with founders and broad creative ownership suggests a path toward becoming a key leader in brand and design, with potential to influence broader GTM operations and strategy.

🌐 Work Environment

Office Type: On-site, hybrid work is not offered. The company emphasizes the benefits of in-person collaboration for a small, fast-growing team.

Office Location(s): Near London Bridge, London, England, United Kingdom. This is a prime location in a major business hub.

Workspace Context:

• Collaborative Environment: The office setting is designed to foster close collaboration, rapid feedback loops, and shared context, which is vital for creative problem-solving in a startup.

• Operations Tools & Technology: While specific tools beyond Figma are not detailed, candidates are expected to be proficient and adaptable, with a "nice to have" for Paper.design and AI tools like Midjourney, suggesting a forward-thinking approach to design technology.

• Team Interaction: Daily in-person interaction with founders, design, product, and marketing teams is a core aspect of the work environment, facilitating seamless communication and alignment.

Work Schedule: The role offers "flexibility to manage your own schedule," but the "five days a week" in-office requirement and mention of "late-night Uber home" suggest a commitment-focused environment where output and collaboration are prioritized. This flexibility likely pertains to the daily start/end times or managing personal appointments, rather than a reduced overall workload.

📝 Enhancement Note: The on-site requirement is a key differentiator, highlighting Searchable's belief in the power of co-located teamwork for innovation and speed. This environment will suit individuals who thrive on direct interaction and rapid iteration within a physical workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submission of resume and a strong portfolio are essential.

• Portfolio Review: Expect a deep dive into your portfolio, focusing on your creative process, problem-solving skills, and ability to translate strategy into impactful design. Be prepared to discuss specific projects in detail.

• Creative Challenges/Case Studies: Likely a practical exercise or case study designed to assess your ability to concept, execute, and present creative solutions under timed conditions, potentially involving AI Search or analytics themes.

• Founder/Team Interviews: Interviews with founders and key team members to assess cultural fit, communication style, strategic thinking, and alignment with Searchable's mission. Expect questions about your approach to collaboration, feedback, and influencing others.

• Skills Assessment: Practical assessment of Figma proficiency and design judgment, potentially through a live design exercise or detailed portfolio walkthrough.

Portfolio Review Tips:

• Showcase Process: Clearly articulate your design process for each project, from understanding the brief to final execution and impact.

• Highlight Impact: Quantify results where possible (e.g., engagement metrics for social campaigns, conversion rates for landing pages, clarity of sales decks).

• Demonstrate Versatility: Include a range of work across different channels (ads, social, web, sales collateral) to show breadth.

• Explain Rationale: Be ready to defend your design decisions, explaining why you made specific choices in typography, color, layout, and messaging.

• Tailor to Searchable: If possible, include speculative work or adapt existing projects to showcase how you'd approach Searchable's brand and challenges.

• Focus on AI/Tech: Highlight any experience with technical products, data visualization, or complex information design.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with AI Search, AEO, GEO, and the challenges companies face in understanding visibility on these platforms.

• Practice Rapid Ideation: Be prepared to brainstorm and develop creative concepts quickly.

• Figma Proficiency: Ensure you can efficiently create high-fidelity mockups and prototypes.

• Presentation Skills: Practice articulating your ideas clearly, concisely, and persuasively. Focus on storytelling and demonstrating strategic thinking.

• Feedback Integration: Be ready to discuss how you incorporate feedback and iterate on designs.

📝 Enhancement Note: The application process will heavily scrutinize the candidate's portfolio and their ability to think strategically about design's role in GTM. Candidates should prepare to demonstrate not just creative talent but also a business-oriented mindset, understanding how design contributes to revenue and growth objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for all design execution, from concept to final asset production. Advanced proficiency is essential.

• Paper.design: Mentioned as a "nice to have," suggesting a potential use for creative exploration and production workflows.

• Midjourney (or similar AI image generation tools): Preferred for creating and refining original visual directions, indicating an embrace of AI in the creative process.

Analytics & Reporting:

• While not direct tools for the designer, understanding the output of analytics platforms will be crucial for informing design decisions and demonstrating impact. The company's core product is an "analytics platform for AI Search," so familiarity with data-driven insights is key. CRM & Automation:

• Not directly relevant to the designer's core tools, but an understanding of how marketing and sales materials are deployed and tracked within CRM or marketing automation systems would be beneficial for context.

📝 Enhancement Note: The technology stack emphasizes modern, collaborative design tools (Figma) and a forward-thinking approach to creative exploration (AI image generators). The role demands proficiency in these tools and an openness to integrating new technologies into the design workflow, which is a hallmark of efficient GTM operations.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A strong emphasis on setting a "high bar" for creative output and driving quality through "ideas, craft, judgement and influence."

• Collaboration & Communication: Close partnership with founders, design, product, and marketing is fundamental. The value is placed on "fast feedback, shared context and being able to solve creative problems side by side."

• Impact & Purpose: The work needs to "explain something new, earn attention and still feel unmistakably Searchable." There's a focus on how the work "looks" and its underlying "message and audience."

• Efficiency & Scalability: Building "reusable templates and visual systems that improve consistency without making the brand feel repetitive" directly supports organizational efficiency.

• Innovation & Adaptability: Working in a "fast-moving team" and "defining this category" requires adaptability and a willingness to embrace new tools and approaches, such as AI in design.

Collaboration Style:

• Direct & Hands-on: The co-founder Sam Hogan works "across design and product," and the designer will "work closely with me, our founders and the rest of the team every day."

• Iterative & Feedback-Rich: Expect to "shape briefs together, share feedback quickly and stay close to the work until it is right." This suggests an agile and responsive collaboration style.

• Cross-functional Integration: The role requires partnering closely with founders, design, product, and marketing, indicating a highly integrated approach to GTM strategy and execution.

📝 Enhancement Note: Searchable values a culture of high achievement, direct collaboration, and a results-oriented approach. The ideal candidate will be someone who thrives in a close-knit, fast-paced environment and is passionate about contributing to the visual identity of a groundbreaking company. This culture is conducive to efficient operations where communication is clear and actions are swift.

⚡ Challenges & Growth Opportunities

Challenges:

• Category Definition: The primary challenge is visually defining and communicating a new market category (AI Search Analytics) that is rapidly evolving and not yet widely understood by all audiences.

• Balancing Speed & Quality: In a fast-paced startup, maintaining high creative standards while meeting aggressive deadlines will be a constant negotiation.

• Evolving AI Landscape: The rapid pace of AI development means visual strategies may need to adapt quickly to new technologies and trends.

• Translating Technical Complexity: Effectively communicating complex AI concepts and analytics insights in a visually simple and compelling manner.

Learning & Development Opportunities:

• AI & Analytics Domain Expertise: Deepen understanding of AI Search, SEO, AEO, GEO, and data analytics, becoming an expert in a cutting-edge field.

• Brand Building in a New Category: Gain invaluable experience in establishing and evolving a brand identity from the ground up in a nascent market.

• Advanced Design Systems: Develop sophisticated skills in creating scalable and maintainable design systems that drive organizational efficiency.

• Strategic Design Influence: Grow influence on overall marketing and GTM strategy through direct collaboration with founders and leadership.

• Tool Proficiency: Master advanced applications of Figma, AI image generation tools, and potentially other emerging design technologies.

📝 Enhancement Note: The challenges are directly tied to the innovative nature of Searchable's business. Overcoming these will provide significant growth opportunities, allowing the designer to develop highly sought-after skills and strategic experience in a high-impact role.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the visual identity for a new category like AI Search Analytics, which is still emerging and not widely understood?" (Focus on your process for translating complex/new concepts into clear visuals.)

• "Describe a time you had to balance aggressive deadlines with maintaining a high standard of creative quality. How did you manage this?" (Assess your prioritization, efficiency, and quality control.)

• "How do you ensure your design work directly supports business objectives, such as lead generation or brand awareness?" (Connect your design output to GTM goals and metrics.)

• "Walk us through a campaign or visual system you led from concept to execution. What were the key decisions, challenges, and outcomes?" (Prepare a detailed case study from your portfolio.) Company & Culture Questions:

• "Why are you interested in Searchable and our mission to build the analytics platform for AI Search?" (Show genuine interest and understanding of the company's domain.)

• "What are your thoughts on the importance of in-person collaboration for a design team in a startup?" (Align with the company's on-site work philosophy.)

• "How do you give and receive constructive feedback, especially in a fast-paced environment?" (Demonstrate your collaborative and adaptive communication style.)

• "How do you stay current with design trends, especially those related to AI and technology?" (Highlight your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio to highlight 3-4 key projects that best represent your skills and experience relevant to this role.

• Storytelling: For each project, tell a compelling story: the problem, your role, your process, the solution, and the impact.

• Visuals: Ensure your presentation is visually engaging and clean, reflecting your design capabilities. Use high-quality mockups and clear graphics.

• Figma Showcase: Be prepared to demonstrate your Figma skills, perhaps by showing a specific workflow or template you've built.

• Metrics & ROI: If possible, quantify the impact of your work with data (e.g., improved engagement, conversion rates, brand recall metrics).

• Conciseness: Be mindful of time; practice presenting your work efficiently and powerfully.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, operational efficiency, and a strong cultural fit. Candidates should be ready to articulate not just what they've designed, but why and how it achieved specific business outcomes, aligning with revenue and GTM objectives.

📌 Application Steps

To apply for this Senior Content and Marketing Designer position:

• Submit your application via the provided link on Ashby.

• Tailor Your Resume: Ensure your resume clearly highlights your experience with digital products, technology companies, brand and marketing design, and proficiency in Figma. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest projects that showcase your skills in brand identity, marketing campaigns, digital assets, and visual systems. Prioritize work relevant to B2B tech or complex products.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your process, problem-solving abilities, and the impact of your design work. Be ready to discuss your rationale for design decisions.

• Research Searchable: Understand the company's mission, product, and the evolving AI Search landscape. Think about how your design skills can contribute to their success.

• Craft Your Cover Letter (if applicable): Articulate your enthusiasm for Searchable, your relevant experience, and why you are a strong fit for this specific role and their on-site culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.