Senior Brand / Visual Designer (m/f/d)

📍 Job Overview

Job Title: Senior Brand / Visual Designer (m/f/d)

Company: Edenspiekermann

Location: Berlin, Germany

Job Type: Permanent employee

Category: Brand & Visual Design Operations

Date Posted: 2026-08-11

Experience Level: 6+ years

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end creative development and execution of compelling brand identities and visual systems for diverse clients.

• Drive the strategic translation of brand narratives into scalable, dynamic visual experiences across digital products and touchpoints.

• Mentor and guide a team of designers, ensuring exceptional craft quality, conceptual clarity, and alignment with project objectives.

• Collaborate cross-functionally with strategy, product, and technology teams to deliver cohesive and impactful brand solutions.

• Champion the evolution of design systems, focusing on their function as operational brand platforms rather than static guidelines.

📝 Enhancement Note: While the title is "Senior Brand / Visual Designer," the responsibilities and emphasis on "operating systems" and "design systems that function as operational brand platforms" strongly indicate a role with significant operational oversight within the design function. This role requires not just creative execution but also strategic implementation and management of brand assets and guidelines in a scalable, dynamic manner, aligning it with operational excellence in design.

📈 Primary Responsibilities

• Spearhead the creative direction and execution of comprehensive brand identity projects, from initial strategic conceptualization through to final visual delivery.

• Craft compelling brand narratives and innovative creative routes, effectively translating strategic insights into expressive, scalable, and adaptable visual systems.

• Provide leadership, guidance, and mentorship to junior and mid-level designers, fostering a culture of high craft quality, conceptual rigor, and continuous learning.

• Engage with high-profile clients, including global brands, publishing houses, and public institutions (e.g., healthcare, cities, universities), to address complex and challenging branding initiatives.

• Translate established brand strategies into seamless digital product experiences and cohesive brand interactions across all relevant customer touchpoints.

• Foster close collaboration with strategy, product management, and technology development teams to ensure brand consistency, integrity, and maximum impact across all deliverables.

• Articulate design concepts, strategic rationale, and creative routes with clarity and confidence to clients, facilitating informed decision-making and achieving project alignment.

• Prepare for and co-facilitate remote and on-site client workshops, actively contributing to strategic discussions and collaborative problem-solving sessions.

• Contribute to the development, maintenance, and evolution of robust design systems, ensuring they serve as dynamic operational brand platforms that can adapt to various channels and use cases.

• Demonstrate a hands-on, proactive approach to project ownership, driving initiatives from initial concept through to successful delivery and implementation.

📝 Enhancement Note: The responsibilities listed emphasize leadership, client interaction, and strategic thinking beyond typical visual design tasks. The mention of "complex branding challenges," "global brands," and "public institutions" suggests a need for strategic operational thinking in managing client relationships and project scope. The focus on "design systems that function as operational brand platforms" highlights a critical operational aspect of this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Graphic Design, Visual Communication, Branding, or a related creative field is highly recommended.

Experience: A minimum of 6+ years of progressive experience in brand and visual design, with a significant portion ideally gained within a reputable design agency or a comparable fast-paced creative environment.

Required Skills:

• Proven expertise in leading the creative development of comprehensive brand identities, from strategic foundations to detailed visual execution.

• Demonstrated ability to connect strategic objectives with compelling storytelling and effective design execution.

• Deep understanding of visual identity systems, including typography, layout, color theory, and their application across both digital and physical mediums.

• Strong knowledge of design systems principles and their implementation for scaling brands across diverse platforms and digital products.

• Experience in leading creative workstreams, managing project deliverables, and mentoring junior design talent.

• Proficiency in applying methodical brand development frameworks and navigating various project phases with clarity, rigor, and efficiency.

• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and confidently to diverse audiences, including clients and internal stakeholders.

• A visionary and proactive mindset, with a passion for cultural relevance and a drive to elevate creative output.

• Hands-on, pragmatic approach to design execution coupled with a positive, business-oriented perspective.

• Excellent command of English, both written and spoken; proficiency in German is considered a significant advantage. Preferred Skills:

• Demonstrated experience in leveraging AI-assisted tools and automated workflows to enhance creative exploration, efficiency, and quality in design processes.

• Familiarity with motion design principles and their application in creating dynamic brand expressions scalable across multiple touchpoints.

• Solid understanding of current accessibility standards and their impact on brand guidelines and design system development.

• Experience in facilitating workshops, both remotely and in-person, to drive client collaboration and strategic alignment.

📝 Enhancement Note: The explicit mention of "6+ years of experience" and the focus on leadership, strategy, and client interaction suggest a senior-level role requiring advanced operational skills in project management and team guidance, beyond just design execution. The "Big plus" section highlights a strong preference for candidates with operational proficiency in AI tools and automated workflows, indicating a forward-thinking approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 6 years of professional experience, with a strong emphasis on brand thinking, conceptual depth, and visual excellence.

• Case studies that clearly articulate the strategic foundations of brand projects, demonstrating how design solutions were developed to meet specific business objectives.

• Examples of developing and implementing scalable visual identity systems and dynamic brand experiences across digital products and various touchpoints.

• Evidence of leadership in creative workstreams, including contributions to team mentorship and project management.

• Demonstrations of how design systems were applied or evolved to function as operational brand platforms, facilitating consistency and efficiency. Process Documentation:

• Showcase examples of methodical brand development frameworks and how different project phases were navigated with clarity and rigor.

• Include documentation or case studies illustrating the translation of brand strategies into user-centric digital products and cohesive brand experiences.

• Present work that reflects close collaboration with strategy, product, and technology teams, highlighting integrated approaches to design delivery.

• Demonstrate experience in preparing for and facilitating workshops, illustrating facilitation methodologies and outcomes.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating brand thinking, visual excellence, and conceptual depth" and the requirement to show "how brands scale across platforms" and "design systems that function as operational brand platforms" strongly implies a need for candidates to demonstrate their understanding of the operational aspects of design. This includes scalability, process efficiency, and the practical application of design systems as functional tools.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Brand / Visual Designers in Berlin, Germany, with 6+ years of experience and agency background, the estimated annual salary range is €60,000 - €85,000. This range considers the specific responsibilities, client types, and the emphasis on strategic and operational design leadership.

Benefits:

• 30 days of paid vacation per year, providing ample opportunity for rest and rejuvenation.

• Hybrid work model, offering flexibility to balance remote and in-office collaboration.

• Dog-friendly office environment, fostering a welcoming and inclusive atmosphere.

• Access to meditation sessions to support mental well-being and work-life balance.

• Membership to the Urban Sports Club, promoting an active and healthy lifestyle.

• Participation in a food club, offering convenient and potentially subsidized meal options.

• Regular team gatherings and social events, fostering camaraderie and team cohesion.

• In-house coaching and mentoring programs for continuous professional development.

• Opportunities for personal responsibility, creativity, and growth in alignment with company expansion.

• Potential for a four-day work week if personal circumstances require it, demonstrating a commitment to work-life balance.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility offered to support work-life balance, potentially including options like a four-day week.

📝 Enhancement Note: The salary range is an estimate based on market data for similar roles in Berlin, Germany, considering the experience level and the specific nature of the agency's work. The provided benefits are directly extracted from the job description, highlighting aspects particularly appealing to creative professionals seeking a supportive and flexible work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Design Consultancy / Creative Services. Edenspiekermann operates within the competitive landscape of design consultancies, focusing on brand development, identity systems, and digital experiences. Their client base spans global brands, publishing houses, and public institutions, indicating a diverse and impactful portfolio.

Company Size: Edenspiekermann operates as a medium-sized agency. This size typically allows for a blend of structured processes and agile, collaborative environments, where individual contributions are highly visible and impactful.

Founded: While the exact founding date is not provided, the company's established presence and collaboration with significant clients suggest a history of sustained growth and expertise in the design industry.

Team Structure:

• The design team is structured to facilitate agile and interdisciplinary collaboration, working in small, focused groups on specific client projects.

• Designers operate within a flat hierarchy, with direct access to Design Directors and partners, enabling swift decision-making and idea implementation.

• Cross-functional collaboration is integral, with interaction designers working closely with strategy, product, and technology teams to ensure a holistic approach to digital product and service development. Methodology:

• Edenspiekermann employs a user-centric approach, deeply integrating conceptual thinking, sophisticated design understanding, and extensive knowledge of web and app development.

• They emphasize agile methodologies, enabling iterative development and adaptability to client needs and project complexities.

• The consultancy focuses on coaching and advising client teams, fostering knowledge transfer and empowering clients to enhance their customer experience.

Company Website: https://www.edenspiekermann.com/

📝 Enhancement Note: The company description highlights a culture of partnership, high quality, humility, and unconventional thinking. The emphasis on "support each other" and "everyone's input is valid and appreciated" points to a collaborative and inclusive work environment. The "How we work" section details a user-centric, agile, and interdisciplinary approach, which is crucial for understanding the operational dynamics of project execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" level within the Brand and Visual Design function. It demands not only exceptional design craft but also leadership in creative direction, client management, and the operationalization of brand strategies through design systems. The scope includes mentoring, leading workstreams, and contributing to strategic client engagements.

Reporting Structure: Senior designers typically report to Design Directors or Partners. They are expected to lead their own projects and mentor junior team members, contributing to the overall leadership and operational efficiency of the design department.

Operations Impact: The Senior Brand / Visual Designer has a significant impact on the success of client projects by translating strategic objectives into tangible, high-quality visual assets and scalable brand systems. Their work directly influences brand perception, user experience, and the overall effectiveness of digital products and services, thereby contributing to client business outcomes and the agency's reputation.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in managing complex branding projects, leading design systems implementation, and potentially developing skills in AI-assisted design operations and motion design.

• Leadership Development: Progression towards Design Director roles, involving greater strategic input, client relationship management, and team leadership responsibilities.

• Specialization: Potential to specialize in areas like advanced design systems, AI integration in creative workflows, or specific industry verticals (e.g., healthcare, public sector) based on project involvement and personal interest.

• Skill Enhancement: Continuous learning through in-house coaching, mentoring, and exposure to diverse client challenges, fostering holistic professional growth.

📝 Enhancement Note: The role's senior nature and emphasis on leadership, client interaction, and operationalizing brand systems suggest clear pathways for growth into more strategic and managerial positions within the agency. The "Big plus" section also indicates a company that values and invests in developing skills related to emerging operational technologies like AI.

🌐 Work Environment

Office Type: The company offers a hybrid work environment, combining the benefits of remote flexibility with the collaborative advantages of an office space. The office is described as "dog-friendly," contributing to a relaxed and welcoming atmosphere.

Office Location(s): The primary office is located at Potsdamer Straße 83, 10785 Berlin, Germany. This central Berlin location likely offers good accessibility via public transport.

Workspace Context:

• The workspace is designed to foster collaboration, with opportunities for direct interaction with partners, management, and colleagues.

• The hybrid model allows for focused individual work at home and collaborative sessions, ideation, and team building in the office.

• The emphasis on "flat hierarchies" and "contributing and implementing your own ideas" suggests an environment where designers have agency and are encouraged to shape their work and the office culture.

Work Schedule: The role is full-time, with a standard 40-hour work week. However, the company emphasizes work-life balance and offers flexibility, including the potential for a four-day work week, to accommodate personal and family needs.

📝 Enhancement Note: The hybrid work arrangement and the mention of a "dog-friendly office" and "meditation" suggest a company that prioritizes employee well-being and a positive, modern work culture, which is an important operational consideration for attracting and retaining talent.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your CV and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Interview: A session where you will present your portfolio, discussing your approach to brand strategy, visual design, and system development. This will likely involve behavioral questions about your experience leading projects, mentoring designers, and collaborating with clients and internal teams.

• Creative Challenge/Case Study: You may be asked to complete a design exercise or present a detailed case study on a past project, demonstrating your problem-solving skills, strategic thinking, and design execution capabilities.

• Team/Culture Fit Interview: An opportunity to meet with other team members and potentially Design Directors to assess cultural alignment, communication style, and collaborative potential.

• Final Interview: A concluding discussion, potentially with leadership, to finalize details and discuss your fit within the agency's broader vision.

Portfolio Review Tips:

• Showcase Brand Strategy: Clearly articulate the strategic thinking behind your visual design choices. Highlight how your work addresses client objectives and brand challenges.

• Demonstrate Systemic Thinking: Present examples of how you've developed or contributed to design systems, emphasizing their scalability, adaptability, and operational function.

• Highlight Leadership & Mentorship: Include projects where you led creative workstreams or mentored junior designers, providing context on your leadership style and impact.

• Quantify Impact: Where possible, use metrics or qualitative feedback to demonstrate the success and impact of your projects on client brands and business outcomes.

• Tailor to Edenspiekermann: Research Edenspiekermann's recent work and clients to tailor your presentation to their style and focus areas, especially their emphasis on dynamic brand systems and AI integration.

Challenge Preparation:

• Understand Design Systems: Be prepared to discuss the principles of effective design systems and how they function as operational tools for brands.

• AI & Automation: If you have experience with AI-assisted tools or automation in design, be ready to discuss how you've leveraged them for efficiency and innovation.

• Client Communication: Practice articulating your design process and rationale clearly and concisely, as if presenting to a client or stakeholder.

• Problem-Solving Scenarios: Anticipate questions about how you would approach complex branding challenges or resolve design conflicts within a team.

📝 Enhancement Note: The emphasis on "design systems that function as operational brand platforms" and the "Big plus" for AI-assisted tools suggests that interviewers will be looking for candidates who can demonstrate not just creative talent but also a strategic, operational mindset in applying design principles. Portfolio presentations should explicitly address these aspects.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, or similar. Figma is particularly relevant for collaborative design systems.

• Prototyping Tools: Experience with tools like InVision, Adobe XD, or Figma for creating interactive prototypes and user flows.

• Presentation Software: Tools like Keynote, PowerPoint, or Google Slides for client presentations and internal discussions.

Analytics & Reporting:

• While not explicitly a data-focused role, an understanding of how design impacts user engagement and conversion metrics is beneficial. Familiarity with analytics platforms (e.g., Google Analytics) to understand user behavior and design effectiveness would be a plus. CRM & Automation:

• No specific CRM or automation tools are listed for this design role. However, understanding how design integrates with marketing automation platforms or CRM systems for campaign execution could be advantageous. Emerging Technologies:

• AI-Assisted Tools: A significant "Big plus" is experience with AI-assisted tools for creative exploration, efficiency enhancement, and quality improvement in design. This suggests tools like Midjourney, Stable Diffusion, or AI-powered plugins for design software might be relevant.

• Motion Design Software: Tools like Adobe After Effects would be beneficial if motion design principles are a focus.

📝 Enhancement Note: The explicit mention of "AI-assisted tools, automated workflows and emerging software" in the "Big plus" section is a critical indicator of the technology stack Edenspiekermann is interested in. Candidates should highlight any experience with AI-powered design tools, workflow automation software, or emerging creative technologies.

👥 Team Culture & Values

Operations Values:

• Collaboration & Partnership: A core value is working in partnership with clients and colleagues, fostering a collaborative environment where ideas are shared and built upon.

• High Quality & Craftsmanship: A commitment to high standards in design execution, ensuring visual excellence and conceptual clarity in all deliverables.

• Humility & Continuous Improvement: A culture that values learning, self-reflection, and a proactive approach to improving processes and outcomes.

• Unconventional Thinking: Encouragement to think outside the box, embrace detours, and find innovative solutions to design challenges.

• Support & Empowerment: A team dynamic where members support each other, value diverse input, and are given the freedom to contribute and implement their own ideas.

• Efficiency & Pragmatism: A hands-on, pragmatic approach to work, balanced with a business-oriented mindset that drives projects to successful completion.

Collaboration Style:

• Agile & Interdisciplinary: Teams work in agile, interdisciplinary structures, combining various skill sets to tackle complex projects.

• Direct Communication: Flat hierarchies facilitate open and direct communication with partners, management, and colleagues, promoting efficient feedback loops.

• Knowledge Sharing: A culture that encourages sharing knowledge and best practices, particularly through in-house coaching and mentoring.

• Feedback Culture: A trust- and respect-based feedback mentality, where constructive criticism is welcomed to elevate the work and foster individual growth.

📝 Enhancement Note: The company's values emphasize a blend of creative innovation, operational efficiency, and strong interpersonal relationships. For a Senior Brand / Visual Designer, demonstrating alignment with these values, particularly in how they lead and collaborate, will be key. The emphasis on "operational brand platforms" suggests a value placed on the practical, functional aspects of design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Strategic Vision with Operational Execution: Effectively translating high-level brand strategy into scalable, dynamic visual systems that are both creatively compelling and operationally manageable across diverse platforms.

• Managing Client Expectations and Project Complexity: Navigating complex branding challenges for high-profile clients, ensuring alignment and delivering exceptional results within project timelines and constraints.

• Integrating Emerging Technologies: Staying abreast of and effectively integrating AI-assisted tools and other emerging technologies into design workflows to enhance efficiency and creative output without compromising quality or brand integrity.

• Mentorship and Leadership: Guiding and developing junior designers while maintaining personal creative output and contributing to strategic client work.

Learning & Development Opportunities:

• Advanced Design Systems: Deepen expertise in building and managing sophisticated design systems that function as operational brand platforms.

• AI in Design: Develop skills in leveraging AI-powered tools for creative ideation, asset generation, and workflow optimization.

• Client Strategy & Workshop Facilitation: Enhance capabilities in strategic client engagement, workshop leadership, and presenting complex design concepts to diverse stakeholders.

• Motion Design & Accessibility: Expand skill set into motion design principles and a deeper understanding of accessibility standards for broader design system application.

• Leadership Progression: Opportunities for growth into Design Director roles, taking on greater strategic responsibility and team leadership.

📝 Enhancement Note: The challenges and growth opportunities highlight the dynamic nature of the design industry and Edenspiekermann's forward-thinking approach. Candidates should be prepared to discuss how they proactively address these challenges and leverage growth opportunities, particularly those related to operational efficiency and technological advancements.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the creative development of a brand identity from strategy to execution. What was your process, and what were the key challenges you overcame?" (Focus on strategic thinking, process, and problem-solving.)

• "How do you approach translating a brand strategy into a scalable visual system that functions as an operational platform across digital products and touchpoints?" (Assess understanding of design systems and operationalization.)

• "Walk us through a complex branding project you managed. How did you collaborate with strategy, product, and technology teams to ensure cohesive execution and client alignment?" (Evaluate cross-functional collaboration and project management skills.) Company & Culture Questions:

• "What interests you about Edenspiekermann's approach to brand consultancy, particularly our focus on dynamic brand systems and partnership?" (Demonstrate research and cultural alignment.)

• "How do you contribute to a collaborative and supportive team environment, and what is your approach to mentoring junior designers?" (Assess teamwork, leadership, and cultural fit.)

• "How do you stay updated on emerging design trends and technologies, such as AI-assisted tools, and how have you integrated them into your work?" (Gauge adaptability, innovation, and operational forward-thinking.) Portfolio Presentation Strategy:

• Narrative Structure: Frame your portfolio presentation as a story, highlighting the problem, your strategic approach, the design solution, and the impact.

• Emphasis on Systems: For each relevant project, clearly explain the design system you developed or utilized, emphasizing its role as an operational tool for brand consistency and scalability.

• Highlight Leadership: If applicable, use specific examples to illustrate your experience leading workstreams, mentoring designers, or facilitating client workshops.

• Address AI Integration: If you have experience with AI tools, showcase projects where they were used to enhance efficiency or creativity, explaining your methodology.

• Conciseness and Clarity: Be prepared to present your work concisely, focusing on key insights and outcomes, and be ready to answer detailed questions about your process.

📝 Enhancement Note: Interview preparation should heavily lean into the operational aspects of design: system thinking, scalability, client management, and the integration of new technologies like AI. Demonstrating a strategic, process-oriented mindset will be as crucial as showcasing creative talent.

📌 Application Steps

To apply for this Senior Brand / Visual Designer position:

• Submit your application through the provided link on the Edenspiekermann careers page.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your expertise in brand identity, visual design systems, strategic thinking, and leadership. Ensure each case study clearly outlines the problem, your approach, the solution, and the impact. Explicitly highlight projects where you've developed or managed scalable design systems.

• Tailor Your Resume: Optimize your resume to align with the job description, using keywords such as "brand identity," "visual systems," "design systems," "creative direction," "mentorship," "client collaboration," and any relevant AI or automation tools. Quantify your achievements where possible.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on articulating your strategic rationale, design process, and the operational aspects of your work. Be ready to discuss how you've leveraged design systems and potentially AI tools.

• Research Edenspiekermann: Familiarize yourself with the company's work, clients, and values. Understand their emphasis on dynamic brand systems and their forward-thinking approach to design and technology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.