Senior Brand Designer - Product

📍 Job Overview

Job Title: Senior Brand Designer - Product

Company: Legora

Location: Stockholm, Stockholm County, Sweden

Job Type: Full-Time

Category: Brand Design / Product Marketing Operations

Date Posted: 2026-07-27

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Own and execute the visual output for Legora's product marketing initiatives, ensuring a consistently high bar for craft and originality.

• Lead end-to-end product-related photo and video shoots, from creative concept to final execution, leveraging both in-house studio capabilities and external resources.

• Design compelling visual assets for key product launches, campaigns, social media, and web platforms, translating complex product stories into tangible brand experiences.

• Collaborate closely with Product Marketing, Copywriting, Web Design, and other Brand Designers to ensure cohesive and impactful visual and written narratives across all product marketing materials.

• Proactively leverage AI tools to enhance ideation, iteration, and production efficiency in the design process, while maintaining a sharp focus on quality and brand integrity.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer with a strong emphasis on Product Marketing. While the core function is design, the responsibilities heavily involve operationalizing creative output for marketing purposes, including production management and cross-functional coordination, aligning it closely with Revenue Operations and GTM functions by driving the visual narrative that supports product adoption and sales enablement.

📈 Primary Responsibilities

• Design and develop key product visuals for campaigns, feature launches, social media, and web assets, adhering to Legora's brand system and maintaining a high standard of creative execution.

• Manage and execute product-related photo and video shoots, from conceptualization and planning to on-site production and post-production coordination, working closely with the Project Manager and Product Marketing team.

• Create visually clear and well-structured decks and sales enablement materials that effectively communicate dense product information for Product Marketing and Growth teams.

• Identify, source, and manage external creative partners, including photographers, videographers, and agencies, to elevate product marketing output and fill capability gaps.

• Foster seamless cross-functional collaboration with Product Marketing, Copywriters, Web Designers, and Project Managers to ensure alignment between visual and written narratives and to keep execution on track.

• Continuously push the creative quality bar and originality of product marketing output, making informed decisions on when work meets the required standard or needs further iteration, balancing speed with excellence.

• Integrate and utilize AI tools within the daily design workflow to accelerate ideation, iteration, and production processes, ensuring optimal quality and taste.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design, production management, and strategic creative direction. For operations professionals, understanding the "end-to-end ownership" of shoots and the "AI-enabled workflows" indicates a need for process-oriented thinking and adaptability to new technologies, crucial for efficiency and scalability within a high-growth environment.

🎓 Skills & Qualifications

Education: While specific degree requirements are not stated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is paramount.

Experience: 5-8+ years of experience in brand design or product design, preferably within a Tech, SaaS, or high-growth company environment.

Required Skills:

• Proven ability to bring product stories to life visually, demonstrated through a strong portfolio showcasing key visuals, decks, and photo/video production.

• Deep technical understanding of and genuine interest in how products work, with experience in product design or closely collaborating with product teams.

• Strong opinions on creative direction and the ability to effectively translate product features into compelling visual narratives.

• A sharp eye for craft and detail, with the ability to discern high-quality work and make decisive judgments on creative output under time pressure.

• Hands-on experience in owning and executing photo or video shoots from concept to completion, including studio setups and on-location production.

• Natural ability to collaborate effectively with writers, marketers, and other designers, elevating briefs through proactive contribution and partnership.

• Proficiency and demonstrated use of AI tools as part of the daily workflow to enhance ideation and production efficiency.

• Strong skills in key visual design, with a keen eye for layout, typography, and visual hierarchy.

• Experience in designing decks and sales enablement materials that transform dense content into visually clear and engaging output. Preferred Skills:

• Experience managing a network of agencies and freelance creative partners.

• Familiarity with SaaS product marketing specific challenges and visual communication strategies.

• Experience in AI-native workflows and leveraging AI for creative production at scale.

• Understanding of brand system development and application across various product marketing touchpoints.

📝 Enhancement Note: The requirements emphasize a blend of creative talent, technical understanding, operational capability (shoot management), and a forward-thinking approach to technology (AI tools). For operations candidates, this translates to needing to demonstrate not just design output, but also process management, cross-functional project leadership, and an ability to drive efficiency through technology adoption.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly showcases a track record of bringing product stories to life visually, with dedicated sections for key visuals, deck design, and photo/video production.

• Demonstrations of end-to-end ownership of creative projects, from initial concept and brief interpretation to final execution and delivery.

• Case studies or examples that highlight the applicant's ability to translate complex product features and technical details into visually accessible and compelling marketing materials.

• Evidence of strong visual craft, including exceptional layout, typography, and hierarchy in design examples.

• Examples of photo and video shoot management, detailing creative concepts, production planning, and final output.

• Inclusion of AI-generated or AI-assisted work, illustrating how these tools were used to enhance the creative process and output quality. Process Documentation:

• Applicants should be prepared to discuss their process for concept development, creative ideation, and visual problem-solving within product marketing contexts.

• Be ready to articulate the steps involved in planning and executing photo/video shoots, including pre-production, on-set management, and post-production coordination.

• Demonstrate an understanding of how to integrate AI tools into a design workflow for efficiency and innovation, and how to maintain quality control throughout this process.

• Be prepared to explain how they collaborate with cross-functional teams (Product Marketing, Copy, Web Design) to ensure cohesive narrative development and timely delivery of assets.

📝 Enhancement Note: For operations professionals, the portfolio is a critical tool to demonstrate not just creative output, but also process management, project execution, and strategic thinking. Highlighting the ability to manage production end-to-end, integrate AI, and collaborate effectively will be key.

💵 Compensation & Benefits

Salary Range: Based on the Senior Brand Designer title, 5-8+ years of experience, and the Stockholm location in Sweden, a competitive salary range for this role is estimated to be between SEK 550,000 - SEK 750,000 annually. This estimate accounts for the cost of living in Stockholm, the tech industry benchmark, and the seniority of the position.

Benefits:

• Competitive salary and potential for equity in a high-growth company.

• Comprehensive health and wellness benefits (specifics to be confirmed by Legora).

• Opportunities for professional development, including training, conferences, and access to AI tools for skill enhancement.

• A dynamic and collaborative work environment with a focus on innovation and high performance.

• Potential for involvement in high-profile product launches and campaigns for a rapidly scaling company.

• Generous paid time off and holiday policies.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with flexibility to accommodate project deadlines and creative demands. The role is on-site in Stockholm, requiring consistent presence in the office.

📝 Enhancement Note: The salary estimate is based on research into senior designer roles in Stockholm's tech sector, considering Legora's reported $100M+ ARR and high-growth status. Benefits are inferred based on typical offerings for senior roles in tech startups in major European hubs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Technology (LegalTech) / AI-Powered Workspace Solutions. Legora operates at the intersection of AI, legal services, and enterprise software, aiming to revolutionize how legal work is performed. The company's rapid scaling and significant ARR indicate a strong market fit and aggressive growth strategy.

Company Size: Legora has scaled to over 1,000 customers and is expanding globally, suggesting a medium-to-large size company, likely with a growing team of 100-500 employees. This signifies a dynamic environment with established processes but also room for individual impact.

Founded: Founded with a mission to redefine legal work, Legora has achieved significant traction, evidenced by its $100M+ ARR and strategic acquisitions (Qura, Walter AI, Graceview). This history points to a company that values innovation, strategic growth, and market leadership.

Team Structure:

• The Brand team, which this role joins, likely includes other Brand Designers, Copywriters, and a Web Designer, all collaborating closely.

• This role will work directly with the Product Marketing team, a Project Manager, and potentially other Brand Designers to ensure cohesive output.

• The reporting structure likely places the Senior Brand Designer under a Head of Brand or Creative Director, with direct collaboration lines to Product Marketing leadership. Methodology:

• Data-driven Product Storytelling: Translating complex AI and legal tech features into clear, compelling visual narratives.

• Agile Creative Production: Balancing high standards of craft with the speed required in a fast-paced, high-growth tech environment, leveraging AI for efficiency.

• Cross-functional Integration: Deep collaboration between Brand, Product Marketing, and Product teams to ensure alignment and impact.

• Customer-centric Design: Focusing on how visual communication can best serve the needs of legal professionals and drive product adoption.

Company Website: https://legora.com/careers

📝 Enhancement Note: Legora's description emphasizes a culture of "ownership over titles," "outcomes over intentions," "high standards," and "direct, ego-free feedback." For operations professionals, this suggests an environment where initiative, results, and collaborative problem-solving are highly valued, and where clear communication and process adherence are crucial for driving shared outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior individual contributor position within the Brand and Marketing function, with significant operational responsibilities in creative production and project execution. It sits at a level where strategic input on visual direction is expected, alongside hands-on execution and management of creative projects, particularly those supporting Go-To-Market (GTM) strategies.

Reporting Structure: The Senior Brand Designer will report to a leader within the Brand team (e.g., Head of Brand, Creative Director) and will work in close partnership with the Product Marketing Manager and a Project Manager. This structure highlights a matrixed environment where collaboration across departments is essential for success.

Operations Impact: The visual output of this role directly impacts Legora's ability to communicate its product value proposition, drive adoption, and enable sales. High-quality, compelling product visuals and sales enablement materials are critical for:

• Lead Generation & Conversion: Attracting and engaging potential customers.

• Brand Perception: Reinforcing Legora's image as an innovative leader in LegalTech.

• Sales Enablement: Equipping the sales team with effective visual tools.

• Customer Education: Clarifying complex product features and benefits.

• Market Differentiation: Standing out in a competitive SaaS landscape.

Growth Opportunities:

• Leadership in Creative Production: Potential to lead specific product marketing campaigns or visual initiatives, taking on more project management and strategic oversight.

• Specialization in LegalTech Branding: Deepening expertise in branding for a specialized, high-growth industry.

• Cross-functional Skill Development: Gaining deeper insights into Product Marketing, GTM strategies, and Sales Enablement through close collaboration.

• Mentorship: Opportunity to mentor junior designers or contribute to the development of the brand system and creative processes.

• Potential for Team Lead/Management: As the company grows, senior designers often have pathways into managing creative teams or specific creative functions.

📝 Enhancement Note: The "Operations Impact" section highlights how creative roles contribute to the broader GTM and revenue engine, a perspective crucial for operations professionals. The growth opportunities emphasize a path for skilled designers to evolve into roles with greater strategic, operational, and leadership responsibilities within a growing tech company.

🌐 Work Environment

Office Type: Legora is an on-site role in Stockholm, indicating a modern office environment designed to foster collaboration and innovation. Given the company's focus on AI and high-growth, the office likely features collaborative workspaces, meeting rooms equipped with presentation technology, and potentially a dedicated brand studio for photo and video shoots.

Office Location(s): Stockholm, Sweden. This location suggests a vibrant tech hub environment with access to a diverse talent pool and a strong professional network. Specific details about accessibility and office amenities would be available upon inquiry.

Workspace Context:

• Collaborative Hub: The office is designed for cross-functional interaction, encouraging spontaneous discussions and joint problem-solving between Brand, Product Marketing, and other teams.

• Creative Studio Space: A dedicated brand studio is mentioned, implying access to professional equipment and space for photo and video production, a key asset for this role.

• Technology-Enabled Environment: Expect access to high-performance workstations, relevant design software, and efficient communication tools, including AI-powered platforms, to support creative workflows.

• Fast-Paced Culture: The environment will reflect Legora's emphasis on speed, outcomes, and high standards, requiring adaptability and proactivity from team members.

Work Schedule: The role is full-time and on-site, necessitating regular office attendance. While standard working hours are expected, the nature of creative production and high-growth environments may involve occasional periods of extended work to meet critical deadlines for product launches or campaigns.

📝 Enhancement Note: The emphasis on an "on-site" role in Stockholm, coupled with the mention of a "brand studio," suggests a hands-on, collaborative physical workspace. For operations professionals, understanding the physical environment and its impact on workflow efficiency and team collaboration is important.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present your portfolio, focusing on key product marketing visuals, shoot management, and AI integration. Expect to discuss your creative process, decision-making, and how you translate product stories visually.

• Cross-functional Interviews: Meetings with members of the Product Marketing team, Copywriting team, and potentially other Brand Designers to evaluate collaboration style, communication, and ability to integrate into the team.

• Creative/Technical Challenge: A potential design exercise or case study focused on a product marketing challenge, assessing problem-solving skills, creative approach, and execution under realistic conditions.

• Final Interview: A discussion with leadership to assess cultural fit, strategic thinking, and long-term potential within Legora.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the job description, emphasizing product marketing visuals, decks, and any production experience.

• Showcase Production Ownership: Clearly articulate your role and responsibilities in any photo or video shoots, detailing the planning, execution, and outcomes.

• Highlight AI Integration: Include examples where AI tools were used and explain the impact on your workflow, efficiency, and the quality of the final output.

• Tell a Story: For each project, explain the brief, your process, key challenges, creative decisions, and the final results or impact.

• Demonstrate Cross-functional Collaboration: Include examples or be ready to discuss how you've worked with marketers, copywriters, and other designers.

• Be Ready for Technical Details: Given the "product design background" requirement, be prepared to discuss how your designs consider product functionality and user experience.

Challenge Preparation:

• Understand Legora's Product: Familiarize yourself with Legora's AI-native workspace for legal professionals.

• Analyze Their Brand: Study Legora's existing branding, website, and product marketing materials to understand their visual identity and tone.

• Practice Visual Storytelling: Be ready to create compelling visuals that explain complex technical features or benefits.

• Think About Efficiency: Consider how you would leverage AI and streamlined processes to deliver high-quality work quickly.

• Prepare Questions: Have thoughtful questions ready for the interviewers about the team, the challenges, and the company's vision.

📝 Enhancement Note: The interview and portfolio review process emphasizes practical demonstration of skills, particularly in production, AI usage, and cross-functional collaboration. Operations candidates should frame their experience in terms of project management, process efficiency, and measurable impact, even within a creative role.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a standard. Figma or Sketch are likely used for UI/UX collaboration or web design integration.

• Motion Graphics/Video Editing: Adobe After Effects, Premiere Pro, or similar tools for video production and animation.

• AI-Powered Design Tools: Expect proficiency or active exploration with tools like Midjourney, DALL-E, Stable Diffusion for ideation and asset generation, and potentially AI-driven editing or workflow enhancement tools.

• Presentation Software: PowerPoint, Google Slides, or Keynote for deck design.

Analytics & Reporting:

• While not a primary focus for this role, an understanding of how design impacts engagement metrics (e.g., click-through rates on campaign visuals, engagement on social media) is beneficial. Familiarity with web analytics platforms (e.g., Google Analytics) or product analytics tools could be a plus for understanding user behavior. CRM & Automation:

• Not directly relevant to the core design tasks, but awareness of how marketing automation platforms (e.g., HubSpot, Marketo) or CRM systems (e.g., Salesforce) are used to deploy marketing materials could inform design decisions for campaign assets.

📝 Enhancement Note: The emphasis on AI tools is a key differentiator. For operations professionals, this signals the importance of understanding how new technologies can be integrated into workflows to drive efficiency and innovation, a core tenet of operations.

👥 Team Culture & Values

Operations Values:

• Lean In & Ownership: Take initiative and responsibility for projects and outcomes, moving beyond defined titles to achieve results. This means proactive problem-solving and driving projects forward independently.

• Fight for Excellence: Maintain exceptionally high standards in all creative output and professional interactions. This involves providing and receiving direct, ego-free feedback to elevate the quality of work.

• Grow Together: Contribute to the collective growth of the team and the company by sharing knowledge, supporting colleagues, and embracing learning opportunities.

• Mission Before Ego: Prioritize the company's mission and customer success over individual recognition or personal preferences.

• Efficiency & Pace: Embrace AI-enabled workflows and a fast-paced environment to deliver high-quality output efficiently, without compromising standards.

Collaboration Style:

• Direct & Constructive: Feedback is expected to be honest, clear, and focused on improvement, fostering a culture of continuous learning and refinement.

• Cross-functional Integration: Close partnership with Product Marketing, Copy, Web Design, and Project Management is essential, requiring strong communication and empathy for different functional perspectives.

• Proactive Communication: Keeping stakeholders informed and seeking input proactively to ensure alignment and smooth project progression.

• Shared Ownership: A collaborative approach where team members feel a collective responsibility for the success of product marketing initiatives.

📝 Enhancement Note: Legora's values of "lean in," "fight for excellence," and "mission before ego" directly translate to an operational mindset. They imply a need for individuals who are self-starters, detail-oriented, and focused on achieving measurable outcomes, much like professionals in revenue or sales operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Craft and Speed: Consistently delivering high-quality, original creative work under the tight deadlines inherent in a fast-paced, high-growth tech environment.

• Translating Technical Complexity: Effectively visualizing abstract AI concepts and complex legal tech features into easily understandable and compelling marketing assets.

• Maintaining Brand Consistency: Ensuring visual output aligns with the broader Legora brand while also serving the specific needs of product marketing across diverse channels.

• Managing External Partners: Effectively briefing, managing, and evaluating the work of photographers, videographers, and agencies to ensure they meet Legora's high standards.

• Integrating AI Seamlessly: Continuously exploring and integrating new AI tools into the workflow without sacrificing creative integrity or quality.

Learning & Development Opportunities:

• Deep Dive into LegalTech & AI: Gaining specialized knowledge in a rapidly evolving and impactful industry.

• Advanced Production Skills: Expanding expertise in photo and video production, potentially including directing larger-scale shoots.

• Strategic Brand Development: Contributing to the evolution of Legora's visual identity as the company scales.

• Cross-Functional Expertise: Developing a strong understanding of Product Marketing, GTM strategies, and sales enablement through close collaboration.

• Leadership Development: Opportunities to lead creative projects, mentor junior team members, and potentially move into more senior or managerial roles.

📝 Enhancement Note: The challenges and growth opportunities highlight the dynamic nature of working in a high-growth tech company. For operations professionals, these points underscore the need for adaptability, continuous learning, and a focus on process improvement and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical product into a compelling visual narrative. What was your process, and what were the results?" (Focus on visual storytelling, process, and impact.)

• "How do you approach managing photo/video shoots from concept to completion? Walk us through a challenging production you led." (Assess production management, problem-solving, and execution.)

• "Explain how you leverage AI tools in your design workflow. Provide a specific example of how AI helped you achieve a better outcome or increase efficiency." (Demonstrate AI proficiency and its practical application.)

• "How do you ensure brand consistency across different marketing channels and product features, especially when working with external partners?" (Evaluate understanding of brand systems and quality control.)

• "Describe a situation where you received critical feedback on your creative work. How did you handle it, and what did you learn?" (Assess receptiveness to feedback and growth mindset.) Company & Culture Questions:

• "Based on your understanding of Legora, how would you approach designing visuals for a new AI feature aimed at legal professionals?" (Test understanding of the product, target audience, and strategic thinking.)

• "How do you embody Legora's value of 'lean in' and 'fight for excellence' in your daily work?" (Assess alignment with company values and work ethic.)

• "How do you collaborate with product marketers and copywriters to ensure a cohesive message?" (Evaluate cross-functional collaboration skills.) Portfolio Presentation Strategy:

• Start with Impact: Begin by showcasing your most relevant and impactful projects, clearly stating your role and the project's objective.

• Explain the 'Why': For each piece, articulate the strategic thinking behind your design choices, connecting them to product marketing goals.

• Detail Your Process: Walk through your workflow, including ideation, concept development, execution, and any use of AI tools or production management.

• Quantify Results (if possible): If you have data on the performance of your designs (e.g., engagement rates, conversions), present it to demonstrate impact.

• Be Ready for Q&A: Anticipate questions about your creative decisions, challenges faced, and how you would approach future projects at Legora.

• Showcase Production Expertise: If presenting shoot examples, be prepared to discuss logistics, creative direction, and collaboration with talent and crew.

📝 Enhancement Note: The interview preparation advice focuses on framing creative experience through an operational lens: process, problem-solving, efficiency (AI), collaboration, and measurable impact, aligning with what operations professionals would look for and demonstrate.

📌 Application Steps

To apply for this Senior Brand Designer - Product position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 key projects that best demonstrate your expertise in product marketing visuals, deck design, and photo/video production. Ensure these examples highlight your end-to-end ownership and any use of AI tools.

• Optimize Your Resume: Tailor your resume to emphasize your 5-8+ years of experience in tech/SaaS, your product design background, your production management capabilities, and your proficiency with AI-enabled workflows. Use keywords from the job description.

• Prepare Your Presentation: Rehearse presenting your portfolio, focusing on storytelling, your creative process, your role in production, and the impact of your work. Be ready to discuss how you'd apply your skills to Legora's product.

• Research Legora: Understand Legora's product, target audience (legal professionals), company mission, and culture. Familiarize yourself with their current brand and marketing materials.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---