Senior Brand Designer H/F

📍 Job Overview

Job Title: Senior Brand Designer H/F

Company: Dougs

Location: Bron, Auvergne-Rhone-Alpes, France

Job Type: Full-time

Category: Brand & Communication Operations / Creative Operations

Date Posted: May 29, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (Minimum 2 days/week in office)

🚀 Role Summary

• Lead the evolution and execution of Dougs' visual identity to establish a strong "Top of Mind" brand presence, adapting flexibly across various communication channels.

• Develop high-performing advertising concepts and organic content formats designed to drive engagement and bolster brand equity within the fintech, legaltech, and B2B SaaS sectors.

• Spearhead the creation of impactful advertising assets for social ads, display, and landing pages, ensuring a seamless integration of brand tone and visual identity with performance marketing objectives.

• Architect and automate an intelligent "Content Factory," leveraging generative AI and advanced tools to optimize content production speed and efficiency for both organic and paid channels.

• Manage and mentor a growing design team, including an apprentice, fostering skill development and establishing foundational creative processes for scalable studio growth.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer with a clear trajectory towards becoming a Lead Studio manager, emphasizing a blend of creative execution, strategic brand stewardship, and operational management of content production. The role is deeply integrated with performance marketing and requires a candidate who can balance creative excellence with measurable business impact (ROI). The emphasis on "intelligent Content Factory" and AI integration signals a forward-thinking operations approach to creative production.

📈 Primary Responsibilities

• Brand Identity Evolution: Drive the creative direction and consistent application of Dougs' visual identity across all touchpoints, ensuring brand coherence while maintaining channel-specific flexibility.

• Performance Creative Development: Design and produce engaging advertising assets (Social Ads, Display, Landing Pages) in close collaboration with the Acquisition team, focusing on maximizing creative performance and ROI.

• Content Production Strategy: Conceptualize and create high-value "Lead Magnets" such as white papers, tax guides, and business plan tools, transforming technical expertise into visually appealing and informative assets.

• Content Factory Architecture: Design and implement systems and processes for an efficient "Content Factory," focusing on automation and leveraging AI tools to accelerate content production for both organic and paid campaigns.

• Video & Motion Graphics Integration: Utilize expertise in After Effects, Premiere Pro, or similar tools to develop compelling video and motion graphics content, or demonstrate a strong aptitude for animation and a willingness to learn.

• Team Management & Mentorship: Oversee the development of an apprentice designer, provide guidance, and establish best practices for creative workflow and quality assurance within the growing Creative Studio.

• Creative Operations & Planning: Manage the creative studio's planning, anticipate needs, and ensure timely delivery of all visual assets, while actively participating in broader brand strategy discussions.

• Creative & Competitive Analysis: Conduct ongoing market research, identify emerging design trends, and assess competitor creative strategies to inform and inspire the Dougs brand direction.

📝 Enhancement Note: The responsibilities highlight a transition from individual contribution to leadership and operational oversight. The emphasis is on creating a scalable and efficient creative production engine ("Content Factory") that directly supports business objectives, particularly in customer acquisition and brand building within a competitive B2B tech landscape.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent experience and expertise in graphic design, visual communication, or a related creative field is expected.

Experience: A minimum of 5 years of progressive experience in brand design, graphic design, or a similar creative role is required.

Required Skills:

• Brand Design & Strategy: Proven ability to evolve and maintain a strong visual identity, ensuring brand consistency across diverse platforms.

• Graphic Design Software Proficiency: Expert-level command of the Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Performance Creative Acumen: Understanding of how creative assets contribute to conversion rates and business objectives, particularly in paid acquisition channels (Social Ads, Display).

• Content Production Expertise: Experience in creating a variety of content formats, including digital assets, lead magnets, and potentially video/motion graphics.

• AI Tool Integration: Demonstrated curiosity and practical application of AI tools (e.g., generative AI) to enhance creative workflow and production efficiency.

• Communication & Rationalization: Ability to articulate creative choices clearly and logically, especially when presenting to analytical stakeholders (e.g., CRO, CEO).