Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Venn

Location: Toronto, Ontario, Canada

Job Type: FULL_TIME

Category: Design & Marketing Operations

Date Posted: 2026-06-24

Experience Level: Mid-Senior Level (Implied 4+ years)

Remote Status: On-site

🚀 Role Summary

• Drive impactful brand and product design initiatives within a fast-growing B2B fintech company.

• Develop compelling marketing collateral, web pages, and GTM assets that align with brand strategy and performance objectives.

• Collaborate cross-functionally with Product, Growth, Marketing, and Sales teams to support product launches and feature rollouts.

• Contribute to the user experience and interface design of web and mobile products, ensuring intuitive and visually engaging interfaces.

• Maintain and scale the company's design system across all product and marketing touchpoints for consistent brand representation.

📝 Enhancement Note: While the title is "Senior Brand Designer," the responsibilities clearly indicate a hybrid role encompassing both brand/marketing design and product UI/UX design. This is a critical distinction for candidates to understand, as it requires a versatile skill set. The "Operations" category is assigned because the role directly supports Go-To-Market (GTM) strategies, product development operations, and marketing campaign execution, all of which are core functions within Revenue and Marketing Operations.

📈 Primary Responsibilities

• Partner with Product, Growth, Marketing, and Sales teams to conceptualize and execute design solutions for new product launches, feature enhancements, and ongoing marketing campaigns.

• Translate business requirements and campaign objectives into visually arresting web pages, GTM collateral, paid advertisements, and executive presentation decks that drive engagement and measurable results.

• Actively contribute to the product design process by collaborating with Product Managers and Engineers to refine UI/UX design, user flows, and interaction patterns for both web and mobile platforms.

• Design intuitive, user-centric, and aesthetically pleasing interfaces that enhance the core product experience and reflect Venn's brand identity.

• Oversee the maintenance and expansion of the design system, ensuring its application and consistency across all marketing materials, digital products, and communication channels.

• Design and iterate on landing pages and campaign creative in close partnership with Growth and Marketing teams to optimize conversion rates and marketing performance metrics.

• Create engaging visual assets for a variety of channels, including events, social media platforms, and content marketing initiatives, as required by business priorities.

• Seamlessly transition between product design and marketing design tasks, adapting to evolving project demands and timelines to ensure all operational needs are met.

📝 Enhancement Note: The emphasis on "drive results," "measurable performance," and "optimize landing pages" highlights the operational impact of this design role. It's not just about aesthetics but about contributing directly to business growth and Go-To-Market efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Interaction Design, HCI, or a related field is often preferred for senior-level design roles. Equivalent practical experience will be considered.

Experience: A minimum of 4+ years of professional design experience is required, with a demonstrated history of successfully delivering both product and marketing design projects.

Required Skills:

• Proven expertise in product design, encompassing UI design, UX design, and interaction design principles for web and mobile applications.

• Demonstrated ability to create high-performing marketing assets, including landing pages, campaign visuals, and GTM collateral that contribute to measurable business outcomes.

• Proficiency with industry-standard design and prototyping tools, specifically Figma, Webflow, and the Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.).

• Experience in developing, maintaining, and scaling design systems to ensure brand consistency and efficient design workflows across multiple platforms.

• Strong collaboration skills, with a proven track record of working effectively within cross-functional teams including Product, Growth, Marketing, and Sales.

• Excellent visual communication skills, a keen eye for detail, and the ability to execute high-quality design work rapidly and efficiently.

• Ability to fluidly manage and prioritize design tasks across both product and marketing disciplines. Preferred Skills:

• Experience working within an early-stage or rapidly scaling startup environment, demonstrating adaptability and a proactive approach to design challenges.

• Prior experience in the fintech industry or with B2B SaaS products, understanding the unique design considerations for financial technology.

📝 Enhancement Note: The explicit mention of "4+ years" and the hybrid nature of the role (product + marketing design) are key differentiators. Candidates should prepare to showcase projects that demonstrate impact in both areas, emphasizing how their design work contributed to business objectives like lead generation, conversion rates, or user adoption.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4 years of professional design work, with a significant portion dedicated to both product UI/UX and marketing campaign design.

• Specific case studies demonstrating the design process for at least two distinct product features or UI/UX flows, detailing problem identification, user research, design iterations, and final implementation.

• Examples of marketing campaigns or GTM collateral designed to drive specific business outcomes (e.g., lead generation, brand awareness, product adoption), including metrics or performance indicators if possible.

• Documentation of experience with design systems, including examples of how a system was maintained, expanded, or implemented to ensure brand consistency and efficiency.

• Showcase of work created using Figma, Webflow, and Adobe Creative Suite, highlighting proficiency and creative application of these tools. Process Documentation:

• Be prepared to discuss your personal design process, including how you approach user research, ideation, wireframing, prototyping, and user testing for product design.

• Articulate your process for developing marketing collateral, from understanding campaign briefs to executing final designs and collaborating with stakeholders for feedback and approval.

• Demonstrate an understanding of how design processes integrate with broader Go-To-Market (GTM) operations, including campaign planning, product launch coordination, and performance analysis.

📝 Enhancement Note: For a hybrid design role like this, a portfolio must explicitly show breadth and depth. Candidates should curate their best work in both product and marketing, clearly labeling each project and its objectives. Quantifiable results are highly valued.

💵 Compensation & Benefits

Salary Range: $100,000 - $150,000 CAD per year. (This range is based on the provided salary data for a Senior Brand Designer in Toronto, Ontario, Canada, reflecting industry standards for this experience level and location. It accounts for the cost of living in Toronto and the typical compensation for specialized design roles within the fintech sector.)

Benefits:

• Generous equity ownership: Among the most competitive in the market, directly aligning individual success with company growth and long-term value creation.

• Comprehensive health coverage: Full medical, dental, and vision insurance plans to support employee well-being.

• Opportunity for significant impact: Play a pivotal role in shaping the future of business banking in Canada and potentially global markets.

• Professional development: Opportunities to grow within a fast-paced, innovative fintech environment.

Working Hours: 40 hours per week, standard business hours.

📝 Enhancement Note: The salary range is provided as specified. The benefits are detailed, with particular emphasis on the equity ownership, which is a significant differentiator for early-stage, high-growth companies like Venn. The working hours are inferred from the "FULL_TIME" employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology), specifically B2B Digital Banking. Venn is positioned as a disruptor to traditional banking institutions in Canada.

Company Size: Fast-growing, scaling rapidly to support over 10,000 businesses in under two years. This suggests a dynamic, agile environment likely with fewer than 200 employees, but growing quickly.

Founded: Under two years ago (as of June 2026), indicating an early-stage startup with a strong growth trajectory.

Team Structure:

• The design team likely operates within a matrixed structure, with designers reporting to a Head of Design or similar leadership role, while also being embedded within cross-functional teams (Product, Growth, Marketing, Sales).

• Collaboration is expected to be direct and frequent with Product Managers, Engineers, Growth Marketers, and Sales professionals.

• The "hybrid role" aspect means the Senior Brand Designer will balance responsibilities across different functional areas, requiring strong communication and project management skills to navigate diverse stakeholder needs. Methodology:

• Data-driven decision-making is implied through the focus on "measurable performance," "optimizing landing pages," and collaboration with Growth teams.

• Agile methodologies are likely employed, given the fast-paced startup environment and the need to support frequent product launches and campaign iterations.

• Design thinking principles are expected to be integrated into the product development and marketing campaign creation processes.

Company Website: https://www.venn.ca/

📝 Enhancement Note: The "fast-growing B2B fintech" context is crucial. It implies a high-energy, innovative, and potentially demanding environment where designers must be adaptable, results-oriented, and comfortable with rapid change. The company's mission to "transform business banking" suggests a strong sense of purpose.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior-level Individual Contributor, bridging the gap between marketing and product design. It offers a significant opportunity to influence brand perception, product usability, and Go-To-Market effectiveness. The hybrid nature of the role itself represents a growth opportunity for designers looking to broaden their skill set beyond a single discipline.

Reporting Structure: The Senior Brand Designer will likely report to a Design Lead, Head of Design, or potentially a Marketing Director/Head of Growth, depending on the team's organizational structure. They will work closely with leaders and teams in Product, Engineering, Marketing, and Sales.

Operations Impact: The role has a direct impact on Venn's operational success by:

• Enhancing the customer acquisition funnel through compelling marketing materials and optimized landing pages.

• Improving user onboarding and retention through intuitive product interfaces.

• Ensuring brand consistency across all touchpoints, which is critical for building trust in a fintech environment.

• Supporting sales enablement with effective collateral and presentations. Growth Opportunities:

• Skill Specialization: Deepen expertise in either product UI/UX or advanced marketing campaign design, or continue to excel in the hybrid model.

• Leadership Development: Potential to mentor junior designers, lead design initiatives, and contribute to design strategy as the team grows.

• Industry Expertise: Gain in-depth knowledge of the fintech landscape, B2B SaaS product design, and the operations of a rapidly scaling startup.

• Strategic Influence: Contribute to high-level GTM strategy and product roadmap discussions through design insights and recommendations.

📝 Enhancement Note: The "Senior" title and the breadth of responsibilities suggest this role is ideal for a designer looking to expand their strategic influence and operational understanding within a high-growth company. The hybrid nature is a key growth differentiator.

🌐 Work Environment

Office Type: On-site in Toronto, Ontario. This indicates a preference for in-person collaboration, team cohesion, and direct interaction, which is common in fast-paced startups aiming to build strong internal culture.

Office Location(s): Toronto, Ontario, Canada.

Workspace Context:

• The work environment is expected to be dynamic and collaborative, fostering close interaction with Product, Marketing, Sales, and Engineering teams.

• Access to modern design tools and technology (Figma, Webflow, Adobe Creative Suite) is standard.

• Opportunities for spontaneous brainstorming sessions and rapid iteration cycles are likely, benefiting from the physical proximity of team members.

• A culture that values speed, innovation, and direct feedback is probable, given the startup context.

Work Schedule: Standard full-time hours (approximately 40 hours/week) are expected, with potential for occasional extended hours during critical product launches or campaign pushes. Flexibility may be offered, but the on-site nature suggests a structured work week.

📝 Enhancement Note: The on-site requirement suggests a company that values in-person collaboration and team building. Candidates should be prepared for a dynamic, collaborative office environment where direct communication and quick feedback loops are paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or HR to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Skills Assessment: A dedicated session with the hiring manager and potentially other designers or stakeholders to review your portfolio, discuss your design process, and assess your proficiency in key tools (Figma, Webflow, Adobe Suite). Be prepared to articulate the "why" behind your design decisions and the impact of your work.

• Cross-functional Interviews: Meetings with members of Product, Growth, Marketing, and Sales teams to evaluate your ability to collaborate effectively and understand diverse business needs. Expect questions about how you've supported GTM initiatives or contributed to product development.

• Design Challenge (Potential): You might be given a small design exercise or a case study to work on either remotely or during an interview session to assess your problem-solving skills and design approach under pressure.

• Final Interview: A discussion with senior leadership to assess overall fit, strategic thinking, and long-term potential within Venn.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the hybrid nature of this role (both product and marketing design).

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the solutions you designed, and the impact/results achieved. Use quantifiable metrics whenever possible.

• Highlight Hybrid Skills: Explicitly call out projects that demonstrate your ability to work across product UI/UX and marketing collateral design.

• Showcase Tools: Demonstrate your proficiency with Figma, Webflow, and Adobe Creative Suite through your work samples.

• Prepare for Questions: Be ready to discuss your design rationale, how you handle feedback, and how you prioritize tasks in a fast-paced environment.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief quickly, outlining your approach, and delivering a concise, well-reasoned solution.

• Practice articulating your design process verbally and visually, demonstrating how you would tackle a typical Venn marketing or product design problem.

• Be prepared to discuss how your design choices align with business objectives and user needs.

📝 Enhancement Note: Emphasize the need for a portfolio that clearly showcases both product and marketing design expertise. The interview process will likely involve multiple stakeholders to ensure a good fit across different functions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaboration. Expect to use it extensively for product interfaces and potentially marketing assets.

• Webflow: Likely used for building and managing marketing websites, landing pages, and potentially interactive GTM collateral.

• Adobe Creative Suite: Indispensable for graphic design, illustration, photo editing, and motion graphics (Photoshop, Illustrator, After Effects).

Analytics & Reporting:

• While not a direct design tool, familiarity with analytics platforms (e.g., Google Analytics, Amplitude) is beneficial for understanding marketing campaign performance and user behavior to inform design optimizations.

• Experience with A/B testing tools might be advantageous for optimizing landing pages. CRM & Automation:

• Understanding how designs integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms to track lead generation and campaign effectiveness is a plus.

• Knowledge of how design assets are deployed in email marketing or paid media platforms.

📝 Enhancement Note: The core tools (Figma, Webflow, Adobe Suite) are explicitly mentioned and are critical for success. Understanding how design outputs integrate with marketing and sales operations tools is a valuable, though not strictly required, asset.

👥 Team Culture & Values

Operations Values:

• Innovation & Disruption: A core value, driving the mission to transform traditional banking. Designers are expected to bring fresh ideas and challenge the status quo.

• Customer-Centricity: Designing solutions that meet the needs of Canadian entrepreneurs, with a focus on user experience and problem-solving.

• Collaboration & Transparency: Working closely and openly with cross-functional teams to achieve shared goals.

• Speed & Agility: Operating effectively in a fast-paced startup environment, adapting quickly to changing priorities and market demands.

• Data-Driven Impact: Using data and performance metrics to inform design decisions and demonstrate the value of design work.

Collaboration Style:

• Highly collaborative, with designers expected to be embedded within and actively contribute to Product, Growth, Marketing, and Sales teams.

• Open communication and feedback loops are encouraged to ensure alignment and rapid iteration.

• Designers will likely work with product managers, engineers, marketers, and sales representatives, requiring strong interpersonal and communication skills.

• A culture of shared ownership and collective problem-solving is probable in a high-growth startup.

📝 Enhancement Note: The values reflect a typical startup culture focused on rapid growth, innovation, and customer impact. The collaborative style is key, as designers will be integrated into various operational functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Priorities: Effectively managing design demands from both product development and marketing campaigns, which often have competing timelines and objectives.

• Maintaining Brand Consistency: Ensuring a cohesive brand experience across diverse touchpoints (product, web, marketing collateral) as the company scales rapidly.

• Adapting to Rapid Growth: Navigating the inherent changes and evolving processes that come with a fast-growing startup environment.

• Driving Measurable Impact: Clearly demonstrating the ROI of design work, particularly in marketing campaigns and product feature adoption, to justify resources and strategic direction.

Learning & Development Opportunities:

• Hybrid Skill Development: A prime opportunity to hone skills in both product UI/UX and advanced marketing design, creating a versatile and highly marketable skill set.

• Fintech Industry Knowledge: Deepen understanding of financial technology, B2B banking solutions, and the regulatory landscape.

• Startup Operations Exposure: Gain invaluable experience in the operational dynamics of a rapidly scaling tech company, understanding how design integrates with GTM, product, and business strategy.

• Design System Leadership: Opportunity to take ownership of and significantly influence the company's design system, a critical asset for scalability.

📝 Enhancement Note: The challenges are directly tied to the hybrid nature of the role and the fast-paced startup environment. The growth opportunities are significant for a designer looking to expand their strategic impact and operational understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing design requests from different departments (e.g., Product vs. Marketing). How did you prioritize and manage stakeholder expectations?"

• "How do you approach designing for conversion on a landing page versus designing for usability in a product interface? What are the key differences in your process?"

• "Walk us through your process for creating or evolving a design system. What are the key components, and how do you ensure its adoption across a team?"

• "How do you measure the success of your design work, particularly for marketing campaigns or new product features? What metrics do you focus on?" Company & Culture Questions:

• "What interests you about Venn's mission to transform business banking in Canada?"

• "How do you see your design skills contributing to the growth of a fast-paced fintech startup like Venn?"

• "Describe your experience working in cross-functional teams. How do you ensure effective communication and collaboration with non-designers (e.g., engineers, marketers, sales)?"

• "What is your understanding of the key challenges faced by Canadian entrepreneurs that Venn aims to solve?" Portfolio Presentation Strategy:

• Structure is Key: For each project, start with the business problem or user need, clearly define your role and contributions, walk through your design process (ideation, iteration, final solution), and conclude with the results or impact.

• Quantify Everything Possible: If you have data on conversion rates, user engagement, or feature adoption improvements linked to your designs, present it clearly.

• Showcase Tool Proficiency: Be ready to briefly demonstrate how you used Figma, Webflow, or Adobe Suite to achieve specific design outcomes.

• Contextualize Your Work: Explain why you made certain design decisions, linking them back to user needs, business goals, or brand strategy.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, problem-solving approach, and collaboration methods.

📝 Enhancement Note: Interview prep should focus on demonstrating the ability to connect design decisions directly to business outcomes and operational efficiency, given the hybrid nature of the role and the company's growth-oriented culture.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight experience in both product design (UI/UX) and marketing design, emphasizing achievements in areas like GTM collateral, landing page optimization, and brand system development. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 strong projects that exemplify your hybrid design skills and demonstrable impact. Ensure each project clearly outlines the problem, your role, process, solution, and results.

• Prepare for the Interview: Practice articulating your design process, your rationale behind key design decisions, and how your work has driven business objectives. Be ready to discuss your experience with Figma, Webflow, and Adobe Creative Suite.

• Research Venn: Understand their mission, target audience (Canadian entrepreneurs), and competitive landscape. Think about how your design approach can support their growth and disrupt traditional banking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.