Senior Brand designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Tamatem

Location: Amman, Amman Governorate, Jordan

Job Type: FULL_TIME

Category: Art & Design / Marketing

Date Posted: 2026-07-29

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the development and maintenance of Tamatem’s overarching brand identity and the visual identities for its diverse portfolio of game brands, ensuring distinctiveness aligned with a unified vision.

• Uphold and enforce brand consistency across all company touchpoints, including marketing campaigns, product branding, external communications, and internal materials.

• Design and deliver a comprehensive suite of brand assets, encompassing logos, merchandise, event visuals, print collateral, presentation decks, sponsorship materials, and partner-facing business assets.

• Develop and evolve robust brand systems and comprehensive guidelines for both the Tamatem corporate brand and individual product brands to ensure scalability and consistent application across various campaigns, games, and platforms.

• Foster strong cross-functional collaboration with marketing, user acquisition (UA), product development, and game art teams to seamlessly integrate brand systems into all project lifecycles.

📝 Enhancement Note: This role is focused on Brand Design, a key component of GTM (Go-To-Market) strategy, particularly within the gaming and digital media sectors. The Senior Brand Designer will be instrumental in shaping the visual narrative that drives player engagement and market perception.

📈 Primary Responsibilities

• Brand Identity Development & Stewardship: Create, refine, and manage the core visual identity for Tamatem and each of its game titles, ensuring each brand's unique personality and market positioning are visually represented while maintaining overall brand coherence.

• Asset Creation & Production: Design and produce a wide array of brand assets, including but not limited to logos, merchandise concepts, event collateral, print materials, presentation templates, sponsorship packages, and business development materials for partners.

• Brand System & Guideline Management: Develop, document, and maintain comprehensive brand systems and style guides for both the corporate brand and individual game brands, ensuring clear direction for scalability and consistent application across all internal and external communications and creative outputs.

• Cross-functional Collaboration: Partner closely with marketing, UA, product, and game art teams to ensure brand integrity is embedded in all initiatives, from initial concept to final execution, providing creative direction and brand oversight.

• Trend Integration & Evolution: Continuously research and integrate current gaming culture trends, MENA regional insights, and global design best practices into visual identities, ensuring Tamatem's brands remain relevant, appealing, and competitive.

• Quality Assurance & Consistency Enforcement: Act as the primary guardian of brand consistency, reviewing creative outputs across teams to ensure adherence to established brand guidelines and standards.

📝 Enhancement Note: The responsibilities highlight a need for strategic thinking in brand architecture and a hands-on approach to creative execution. The emphasis on "guardian of Tamatem's brand identity" implies a significant level of ownership and authority in design decisions.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior role. Equivalent practical experience will be considered.

Experience: A minimum of 5 years of dedicated experience in branding and identity design, with a strong preference for candidates with experience in the gaming, entertainment, or digital media industries.

Required Skills:

• Branding & Identity Design: Proven expertise in developing comprehensive brand systems and visual identities from conception to implementation.

• Portfolio Excellence: A robust portfolio showcasing successful brand system development, visual identity application across diverse channels (marketing, print, merchandise, events, digital), and a clear understanding of brand architecture.

• Adobe Creative Suite Proficiency: Expert-level command of Adobe Photoshop and Illustrator for creating and manipulating complex design assets.

• Design Fundamentals: Solid understanding of typography, layout principles, color theory, and visual hierarchy.

• Brand Application: Demonstrated ability to apply brand identity consistently and effectively across multiple company and product brands.

• Project Management: Capability to manage multiple concurrent design projects, ensuring timely delivery while maintaining brand integrity and alignment.

• Communication & Collaboration: Strong organizational and interpersonal skills to effectively communicate brand standards and collaborate with cross-functional teams.

Preferred Skills:

• Figma Proficiency: Experience with Figma for collaborative design workflows and prototyping.

• Campaign & Social Media Design: Experience in creating compelling campaign creatives and social media visuals that adhere to established brand guidelines.

• UI/UX Design Support: Familiarity or experience supporting UI/UX design for branded digital products or in-game features, understanding how brand translates to user interfaces.

• Gaming/Entertainment Industry Experience: Specific experience within the gaming or entertainment sectors, demonstrating an understanding of audience engagement and design trends in these markets.

📝 Enhancement Note: The requirement for a "strong portfolio showcasing brand systems, visual identities, and applied branding across multiple channels" is a critical indicator. Candidates should prepare to present a curated selection of work that explicitly demonstrates their ability to build and manage cohesive brand identities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Case Studies: Showcase at least 2-3 detailed case studies of brand system development, illustrating the strategic thinking, design process, and final application of visual identities for distinct brands or products.

• Multi-Channel Application Examples: Include tangible examples of how brand identities have been successfully applied across various touchpoints, such as marketing campaigns, social media graphics, merchandise designs, event collateral, and digital interfaces.

• Brand Guideline Documentation: Present samples or descriptions of brand guidelines created, demonstrating clarity, comprehensiveness, and practicality for internal and external use.

• Problem/Solution Narrative: For each portfolio piece, clearly articulate the challenge, the strategic approach taken, the design solutions implemented, and the measurable impact or outcomes achieved.

Process Documentation:

• Brand Development Workflow: Detail your typical process for developing a new brand identity or refreshing an existing one, from initial research and concept generation to final asset delivery and guideline creation.

• Cross-functional Collaboration Process: Describe how you collaborate with marketing, product, and art teams to ensure brand consistency and integration, outlining communication protocols and feedback loops.

• Brand Consistency Enforcement: Explain your methods for ensuring brand consistency across a portfolio of brands and various creative outputs, including any review processes or tools utilized.

📝 Enhancement Note: Given the role's emphasis on brand systems and cross-functional collaboration, the portfolio should not only display aesthetic quality but also demonstrate strategic thinking and process-oriented execution. Applicants should be prepared to discuss their methodologies for maintaining brand integrity in a fast-paced environment.

💵 Compensation & Benefits

Salary Range: Given the Senior Brand Designer title, 5+ years of experience, and location in Amman, Jordan, the estimated annual salary range is likely between JOD 25,000 to JOD 40,000. This estimate is based on industry benchmarks for senior creative roles in the MENA region, considering the cost of living in Amman and the specific demands of the gaming industry.

Benefits:

• Competitive Compensation: A salary package designed to attract and retain top talent in the industry.

• Growth Opportunities: Clear pathways for professional development, skill enhancement, and potential advancement within Tamatem's expanding operations.

• Creative Environment: Opportunity to work within a dynamic and collaborative creative team.

• Impactful Work: Contribute to shaping the visual identity of games played by millions of users across the MENA region.

• Industry Leadership: Be part of a leading game publisher in the MENA region, working on innovative projects.

Working Hours: The standard working hours are likely 40 hours per week, typically Monday through Friday, with potential for some flexibility depending on project demands and team needs. Operations in the gaming industry often require adaptability to meet project deadlines and launch schedules.

📝 Enhancement Note: Salary estimations are based on publicly available data for similar roles in Jordan and the broader MENA region. Actual compensation will be determined by experience, qualifications, and Tamatem's internal compensation structure. The listed benefits are directly from the job description, with added context relevant to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Video Games Publishing & Development. Tamatem is a prominent player in the MENA (Middle East and North Africa) region's rapidly growing mobile gaming market, focusing on localization and publishing games tailored to regional tastes and cultures.

Company Size: Tamatem is a growing company, likely falling within the 50-250 employee range. This size typically fosters a dynamic, fast-paced environment where individuals can have a significant impact and collaborate closely across departments.

Founded: Founded in 2013, Tamatem has established itself as a key publisher in the MENA region, demonstrating a track record of growth and market penetration in the competitive gaming landscape.

Team Structure:

• Creative & Art Team: The Senior Brand Designer will be part of a dedicated creative and art team responsible for all visual aspects of Tamatem's brands and games.

• Cross-functional Collaboration: This role requires close interaction with Marketing, User Acquisition (UA), Product Development, and Game Art teams, fostering a highly collaborative GTM ecosystem.

• Reporting: The Senior Brand Designer will likely report to a Creative Director, Head of Marketing, or a similar senior creative leadership position.

Methodology:

• Player-Centric Design: Emphasis on understanding and catering to the preferences of the MENA gaming audience.

• Data-Informed Creativity: While design-led, decisions are often informed by user data and market trends to maximize engagement and impact.

• Agile Development: The fast-paced nature of the gaming industry suggests an agile or iterative approach to creative development and brand implementation.

Company Website: https://tamatem.co/

📝 Enhancement Note: Tamatem's focus on the MENA market is a critical differentiator. The Senior Brand Designer must appreciate and integrate regional cultural nuances into their design strategies, which is a key aspect of successful GTM operations in this sector.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within the Brand Design function. It signifies a significant level of experience, autonomy, and responsibility, expected to lead and mentor, and to drive strategic brand initiatives. The role is pivotal in defining and safeguarding the visual identity that underpins Tamatem's market presence and player engagement.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Director or Head of Marketing, working closely with marketing, product, and game art teams. This structure allows for direct influence on GTM strategies and ensures brand alignment across all customer-facing elements.

Operations Impact: The Senior Brand Designer's work directly influences Tamatem's market perception, brand recognition, and player acquisition/retention efforts. By ensuring a strong, consistent, and culturally resonant brand identity, this role significantly contributes to the overall success of Tamatem's game portfolio and its position as a leading publisher in the MENA region. Effective brand design is a critical component of a successful Go-To-Market strategy, driving awareness and affinity.

Growth Opportunities:

• Leadership Development: Potential to move into a Creative Director or Art Lead role, managing a team of designers and overseeing broader creative strategies.

• Specialization: Opportunity to deepen expertise in specific areas like gaming branding, UI/UX design for games, or regional market design trends.

• Strategic Influence: Increased involvement in high-level GTM strategy discussions, contributing design perspectives to business development and marketing planning.

• Mentorship: Opportunity to mentor junior designers, sharing expertise and guiding their professional growth within Tamatem.

📝 Enhancement Note: The "growth opportunities" at Tamatem are framed around leadership and specialization within the creative and GTM functions, aligning with typical career progression for senior design professionals in the gaming industry.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment. This setup typically promotes direct collaboration, spontaneous idea-sharing, and a strong team dynamic.

Office Location(s): Amman, Jordan. This location places the designer within Tamatem's headquarters, facilitating close interaction with key stakeholders and decision-makers.

Workspace Context:

• Collaborative Atmosphere: The on-site nature and company culture suggest an environment where teamwork and open communication are encouraged, crucial for aligning brand vision across diverse teams.

• Creative Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, potentially Figma) and necessary hardware to execute high-quality visual assets.

• Team Interaction: Frequent opportunities for direct engagement with marketing, product, and art teams for project briefings, feedback sessions, and collaborative problem-solving.

Work Schedule: A standard 40-hour work week is typical, likely from Sunday to Thursday or Monday to Friday, common in many Middle Eastern business environments. However, the fast-paced gaming industry may necessitate occasional overtime or flexible hours to meet critical project deadlines, particularly around game launches or major marketing campaigns.

📝 Enhancement Note: The on-site requirement is significant for a Senior Brand Designer. It emphasizes the value Tamatem places on in-person collaboration, team cohesion, and direct mentorship within their creative operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and fit for the Senior Brand Designer role. Be prepared to highlight your most relevant brand system and multi-channel application experience.

• Portfolio Presentation & Discussion: An opportunity to present your portfolio, discussing key projects, your design process, strategic rationale, and how you've managed brand consistency. Expect questions about your experience with gaming or digital media brands.

• Skills Assessment/Creative Challenge: Potentially a design exercise or case study, focusing on brand application, problem-solving, or developing creative concepts within established brand guidelines. This might involve adapting existing Tamatem branding or creating new assets.

• Team & Cultural Fit Interview: Meetings with potential colleagues from the creative, marketing, or product teams to assess collaboration style and cultural alignment.

• Final Interview: A discussion with senior leadership or the hiring manager to finalize decisions, discuss compensation, and outline next steps.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your expertise in brand systems, visual identity development, and application across diverse channels relevant to Tamatem (gaming, marketing, digital).

• Tell a Story: For each case study, clearly articulate the problem, your strategic approach, design solutions, and the impact or results achieved. Quantify outcomes where possible (e.g., increased brand recognition, improved engagement metrics).

• Highlight Process: Show your thought process – mood boards, sketches, wireframes, style guides – to illustrate how you arrive at creative solutions.

• Emphasize Consistency: Showcase your ability to maintain brand consistency across multiple touchpoints and for different brands.

• Tailor to Tamatem: If possible, subtly tailor your portfolio to reflect an understanding of Tamatem's market and aesthetic, perhaps by including a speculative exercise if appropriate.

Challenge Preparation:

• Understand Tamatem's Brand: Research Tamatem's current brand identity, its game portfolio, and its target audience in the MENA region.

• Practice Brand Application: Review Tamatem's existing visual assets and be prepared to discuss how you would maintain or evolve them.

• Develop Case Study Examples: Prepare concise narratives for 2-3 of your strongest portfolio pieces, focusing on brand strategy and execution.

• Anticipate Collaboration Questions: Think about how you would work with marketing, product, and game art teams to ensure brand alignment.

📝 Enhancement Note: The interview process is designed to evaluate both creative prowess and strategic application. Applicants should prepare to articulate their design philosophy and demonstrate how their skills directly contribute to Tamatem's Go-To-Market objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks. This includes:

  • Photoshop: For raster image editing, digital painting, and complex compositing.
  • Illustrator: For vector graphics, logo design, icon creation, and scalable illustrations.

• Figma: Preferred for collaborative interface design, prototyping, and design system management.

Proficiency here is a strong advantage.

Analytics & Reporting: While not directly a design tool, understanding how design impacts analytics is crucial. Familiarity with:

• Basic Analytics Platforms: Understanding how design creatives are tracked and perform in platforms like Google Analytics, or app store analytics, for user acquisition and engagement.

• Performance Metrics: Awareness of key performance indicators (KPIs) relevant to design impact (e.g., click-through rates on ads, conversion rates, time spent on branded pages).

CRM & Automation: Less directly relevant to the designer's core function, but awareness of how brand assets are used within marketing automation and CRM workflows can be beneficial.

• Marketing Automation Platforms: Understanding how brand assets are deployed in email campaigns, landing pages, etc.

• Content Management Systems (CMS): Familiarity with how digital assets are uploaded and managed on websites.

📝 Enhancement Note: The emphasis on Adobe Creative Suite is core. Figma's inclusion as a "plus" indicates a growing importance of collaborative, digital-first design tools in the industry, especially for UI/UX and brand system management.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and develop visually compelling solutions that resonate with the target audience.

• Player Focus: A deep understanding of and passion for the gaming community, with a commitment to creating experiences and visuals that players will love.

• Collaboration & Teamwork: A strong belief in working together across departments to achieve shared goals, fostering an environment of mutual respect and support.

• Excellence & Quality: A commitment to delivering high-quality work that upholds the integrity and appeal of Tamatem's brands.

• Regional Expertise: An appreciation for and focus on understanding and serving the unique cultural nuances and preferences of the MENA region.

Collaboration Style:

• Cross-Functional Integration: Tamatem emphasizes embedding brand systems into all projects, requiring designers to work closely and proactively with marketing, product, and art teams.

• Feedback-Driven Process: An open culture where constructive feedback is welcomed and utilized to refine creative outputs and ensure brand alignment.

• Knowledge Sharing: Encouragement of sharing design insights, best practices, and trend analysis within the creative team and across relevant departments.

📝 Enhancement Note: Tamatem's values highlight a blend of creative passion, player empathy, and a strong emphasis on collaborative execution within a specific regional context, all critical for successful GTM operations in the gaming sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Brand Individuality: Effectively managing a portfolio of distinct game brands while maintaining a cohesive overarching Tamatem identity requires strategic thinking and meticulous execution.

• Adapting to Rapid Market Trends: The gaming and digital media landscape evolves quickly, requiring continuous learning and adaptation of visual styles to remain relevant and appealing to a dynamic audience.

• Cross-Cultural Design Nuances: Translating global design best practices and brand strategies into culturally resonant visuals for the MENA region presents unique challenges and opportunities.

• Fostering Brand Buy-in: Ensuring that all stakeholders, from marketing to game developers, understand and consistently apply brand guidelines requires strong communication and influence.

Learning & Development Opportunities:

• Advanced Branding Techniques: Opportunities to explore and implement cutting-edge branding strategies and visual identity systems.

• Gaming Industry Design Trends: Deep dive into the specific design aesthetics and player expectations within the mobile gaming sector.

• MENA Market Insights: Gaining deeper knowledge of regional cultures, aesthetics, and consumer behavior to inform design decisions.

• Leadership and Mentorship: Developing leadership skills through guiding junior designers and contributing to strategic creative direction.

📝 Enhancement Note: The challenges and growth opportunities are intertwined, presenting the Senior Brand Designer with avenues for both professional development and significant impact within Tamatem's operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity from scratch for a new product or company." (Focus on research, strategy, concept, execution, and guidelines.)

• "How do you ensure brand consistency across multiple product brands and various marketing channels?" (Highlight your methods for brand governance and cross-functional collaboration.)

• "Walk us through a project where you had to adapt an existing brand identity for a new market or audience. What were the challenges and how did you address them?" (Emphasize your understanding of cultural adaptation and strategic rebranding.)

• "How do you balance creative vision with business objectives and marketing requirements?" (Discuss your ability to align design with GTM strategies.) Company & Culture Questions:

• "What excites you about Tamatem and our position in the MENA gaming market?" (Show research into the company, its games, and its regional focus.)

• "How do you approach collaboration with non-design teams like marketing and product development?" (Demonstrate your communication and teamwork skills.)

• "What are your thoughts on the current visual trends in mobile gaming, particularly in the MENA region?" (Show awareness of industry aesthetics and cultural relevance.) Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with a high-level overview of your experience and then dive into 2-3 key projects. For each project, clearly state the objective, your role, your process, the solution, and the outcome.

• Quantify Impact: Wherever possible, use data to demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, positive brand sentiment).

• Highlight Brand Systems: Explicitly point out how you've built and managed cohesive brand systems, not just individual assets.

• Be Ready for Technical Questions: Prepare to discuss your proficiency with Adobe Creative Suite and Figma, and how you use them to achieve specific design outcomes.

• Showcase Cultural Sensitivity: If applicable, discuss how you've incorporated cultural insights into your designs, especially for regional markets.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill but strategic thinking, process management, and an understanding of how brand design contributes directly to Go-To-Market success in the gaming industry.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided Workable link.

• Tailor Your Resume: Highlight your 5+ years of experience in brand identity design, emphasizing achievements in gaming, entertainment, or digital media. Use keywords from the job description like "brand systems," "visual identity," and "Adobe Creative Suite."

• Curate Your Portfolio: Select case studies that best showcase your ability to develop and apply comprehensive brand systems across multiple channels. Ensure it's easily accessible (e.g., via a personal website or PDF).

• Prepare Your Presentation: Practice walking through your strongest portfolio pieces, focusing on strategic rationale, process, and impact. Be ready to discuss your experience with brand guidelines and cross-functional collaboration.

• Research Tamatem: Understand their mission, their game portfolio, their target audience, and their presence in the MENA market. This will be crucial for interview discussions and demonstrating your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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