Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Nood

Location: New York, New York, United States

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-08-24

Experience Level: 5-10 Years

Remote Status: Hybrid (Remote preference with availability during Central Time business hours)

🚀 Role Summary

• Drive brand evolution and visual consistency across all customer touchpoints in a fast-paced DTC environment.

• Develop high-impact, conversion-focused creative for a range of marketing initiatives, including paid social, email, and web.

• Collaborate closely with Creative and Marketing teams to translate brand vision into compelling visual assets.

• Execute on brand strategy through exceptional design craft in packaging, digital marketing, and integrated campaigns.

• Support creative production workflows, ensuring quality and efficiency from concept to final asset.

📝 Enhancement Note: The role of Senior Brand Designer at Nood is positioned within a broader operational context, focusing on how design directly supports Go-To-Market (GTM) strategies, particularly in performance marketing and customer acquisition within the DTC beauty/skincare sector. The emphasis on "conversion-focused creative" and "performance marketing" highlights the operational impact of design in driving business outcomes.

📈 Primary Responsibilities

• Develop and maintain Nood’s visual brand identity across packaging, digital platforms, and marketing collateral, ensuring cohesive brand storytelling.

• Design and execute packaging updates, product inserts, print collateral, and other branded materials that align with Nood's premium brand experience.

• Create compelling, high-performing paid social creative assets for platforms like Meta, TikTok, Pinterest, and YouTube, tailored to performance marketing objectives.

• Design engaging email campaigns and lifecycle marketing assets to support customer acquisition, retention, and successful product launches.

• Develop website assets, landing page graphics, promotional creative, and digital merchandising materials to enhance user experience and drive conversions.

• Support the full creative production lifecycle, including resizing, versioning, localization, file preparation, quality assurance (QA), and meticulous asset organization.

• Collaborate effectively with cross-functional teams including Growth Marketing, Brand, Product Marketing, and the Creative team to deliver high-quality work on schedule.

• Translate creative briefs into on-brand, results-driven assets that balance aesthetic appeal with measurable business performance.

📝 Enhancement Note: While the core responsibilities are design-centric, the emphasis on "high-performing paid social creative," "conversion-focused assets," and collaboration with "Growth Marketing" indicates a strong operational requirement for designers to understand and contribute to performance marketing goals. This suggests that design execution must be directly tied to measurable GTM outcomes.

🎓 Skills & Qualifications

Education: While formal education requirements are not specified, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Designer role.

Experience: 8+ years of design experience, with a strong preference for experience within Direct-to-Consumer (DTC) brands, particularly in the beauty, wellness, skincare, lifestyle, or consumer goods sectors.

Required Skills:

• Proven experience designing for brand identity, packaging, digital marketing, and performance-focused creative.

• Strong portfolio showcasing expertise across packaging design, paid social advertising, email marketing, web design, and integrated campaign execution.

• Deep understanding of DTC creative strategy and the critical role design plays in customer acquisition and conversion optimization.

• Demonstrated experience in creating and iterating on paid social creative aligned with performance marketing objectives and KPIs.

• Exceptional skills in typography, layout, visual storytelling, and brand-building.

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for design and prototyping.

• Strong production skills with meticulous attention to detail and a commitment to quality.

• Experience in preparing production-ready files for print and managing print production workflows.

• Ability to effectively manage multiple concurrent projects, prioritize tasks, and meet stringent deadlines in a dynamic environment.

• Capacity to work independently, receive constructive creative direction, and proactively contribute innovative ideas. Preferred Skills:

• Motion design or light animation experience for dynamic digital assets.

📝 Enhancement Note: The requirement for "8+ years of design experience" and "expert proficiency" in core design software, coupled with a "strong portfolio demonstrating expertise across packaging, paid social, email, web, and integrated campaigns," indicates a need for a candidate who can operate with a high degree of autonomy and strategic impact. The preference for DTC, beauty, and skincare backgrounds suggests an understanding of the specific market nuances and consumer psychology relevant to Nood's business.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong understanding of brand strategy and its execution across multiple channels.

• Specific case studies showcasing how design initiatives directly contributed to customer acquisition, conversion rates, or key performance indicators (KPIs) for DTC brands.

• Examples of packaging design projects, detailing the design process from concept to production-ready files, including any updates or redesigns.

• A robust collection of paid social creative examples, illustrating an understanding of platform-specific best practices and performance-driven design principles.

• Demonstrations of email campaign designs and other lifecycle marketing assets, highlighting how design supports customer engagement and retention strategies.

• Website and landing page creative examples that showcase an ability to create visually appealing and user-centric digital experiences.

• Evidence of meticulous production skills, including file preparation for print and digital, and asset management best practices. Process Documentation:

• Showcase examples of process workflows for creative development, from brief to final delivery, emphasizing efficiency and collaboration.

• Illustrate how design processes are integrated with performance marketing feedback loops to drive iterative improvements.

• Demonstrate experience in asset management systems or methodologies to ensure organized and accessible creative libraries.

📝 Enhancement Note: The portfolio requirements are heavily skewed towards demonstrating not just design craft, but also the operational impact of design. The emphasis on "conversion-focused creative," "performance marketing objectives," and "ROI demonstration" suggests that candidates will need to articulate the business value of their design work, not just its aesthetic merit. This aligns with a revenue operations perspective where design is a critical driver of GTM success.

💵 Compensation & Benefits

Salary Range: For a Senior Brand Designer with 8+ years of experience in New York City, especially with a focus on DTC and performance marketing, the estimated salary range is typically between $100,000 and $140,000 annually. This range can vary based on the specific freelance/contract versus full-time engagement, the depth of experience, and the candidate's negotiation skills.

Benefits:

• Competitive base salary (for full-time roles).

• Performance-based incentives tied to growth and efficiency outcomes, reflecting a results-oriented culture.

• Comprehensive health, vision, and dental insurance coverage.

• Unlimited Paid Time Off (PTO), offering flexibility and work-life balance.

• Remote work flexibility, with a preference for candidates available during Central Time business hours.

Working Hours: The role is expected to adhere to a standard full-time work schedule, likely around 40 hours per week. While remote, availability during Central Time business hours is preferred to facilitate collaboration with the core team.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior-level design roles in a major metropolitan area like New York City, combined with the specialized experience required for DTC and performance marketing. The inclusion of "Performance-based incentives tied to growth + efficiency outcomes" is a significant operational benefit that directly links individual contribution to business performance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Nood operates in the highly competitive skincare and beauty device sector, a fast-growing segment of the Direct-to-Consumer (DTC) market. This industry demands a strong brand identity, effective performance marketing, and a keen understanding of consumer trends.

Company Size: Nood is described as a "category-leading" brand, suggesting it has achieved significant market traction and growth. While specific numbers aren't provided, this implies a dynamic, potentially fast-paced environment common in successful DTC startups or scale-ups.

Founded: The founding date is not provided, but the company's "category-leading" status suggests it has been established long enough to develop a strong market presence and brand recognition.

Team Structure:

• The Senior Brand Designer will be part of the in-house Creative team, reporting directly to the Creative Director.

• Close collaboration is expected with the Marketing team, specifically Growth Marketing and Product Marketing, highlighting a cross-functional operational structure.

• The team likely comprises specialists in various creative disciplines and marketing functions, working cohesively to achieve GTM objectives. Methodology:

• The role emphasizes a "performance-aware" approach, meaning creative output is directly tied to measurable business outcomes like customer acquisition and conversion.

• A strong emphasis is placed on collaboration and agility, enabling quick iteration and adaptation to market feedback and performance data.

• Design processes are expected to be integrated with marketing strategies, ensuring that visual assets serve strategic business goals.

Company Website: trynood.com

📝 Enhancement Note: The company's position as a "category-leading" brand in the DTC beauty space implies a culture that values innovation, rapid execution, and data-driven decision-making. The Senior Brand Designer's role is critical in translating this strategy into tangible brand experiences that drive commercial success.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a need for substantial experience and the ability to work with a high degree of autonomy. The role involves not just execution but also strategic input, particularly in how design impacts performance marketing and brand perception.

Reporting Structure: The Senior Brand Designer reports to the Creative Director, suggesting a clear hierarchy within the creative department. However, the emphasis on collaboration with Marketing teams indicates significant cross-functional interaction and influence across departments.

Operations Impact: The Senior Brand Designer's work directly impacts Nood's revenue and GTM success by creating visually compelling and conversion-optimized creative assets. This includes driving customer acquisition through paid social and email, enhancing brand perception through packaging and web design, and supporting product launches. The role is crucial in translating brand strategy into tangible commercial results.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in performance marketing creative, DTC brand strategy, and potentially expand into motion design or light animation if desired.

• Strategic Influence: Potential to influence creative direction and brand strategy based on performance insights and market trends.

• Leadership Potential: For exceptional performers, opportunities may arise for leadership roles within the creative team or specialized design functions as the company scales.

• Industry Exposure: Working with a category leader in the beauty/skincare DTC space provides valuable experience and networking opportunities within a high-growth industry.

📝 Enhancement Note: The "Senior" title implies a pathway for growth beyond individual contribution, potentially into team leadership or specialized strategic roles. The operations context is clear: this role is about driving commercial outcomes through design, making its impact directly measurable and strategically vital.

🌐 Work Environment

Office Type: The role is described as "Remote, with availability during Central Time business hours preferred," suggesting a primarily remote work setup. This aligns with modern flexible work arrangements, particularly in the tech and DTC sectors.

Office Location(s): While the role is remote within the United States, the preference for Central Time business hours availability suggests a potential operational hub or a significant portion of the team may be located in or aligned with this time zone. The job is listed in New York, New York, but the remote nature offers broader geographical flexibility for the candidate.

Workspace Context:

• Remote Collaboration: Candidates should be comfortable with remote communication tools and virtual collaboration. The emphasis on "highly collaborative creative partner" suggests a need for proactive engagement and clear communication in a distributed team setting.

• Tools & Technology: Access to and proficiency with standard design software (Adobe Creative Suite, Figma) are essential, indicating a digitally equipped workspace.

• Team Interaction: Regular interaction with the Creative Director, Growth Marketing, and Product Marketing teams will occur through virtual meetings, project management platforms, and collaborative design sessions.

Work Schedule: The role is full-time, with an expected 40-hour work week. While remote, maintaining availability during core business hours (preferably Central Time) is key for seamless team integration and project execution.

📝 Enhancement Note: The hybrid/remote nature of the role, coupled with a preference for Central Time availability, indicates a need for strong self-management and communication skills. The operational aspect here is ensuring that remote work does not hinder the collaborative and fast-paced nature of a DTC brand's creative output.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submission of resume and a strong portfolio, with a brief introduction highlighting relevant consumer brand experience.

• Portfolio Review: Detailed examination of the portfolio, with specific attention to examples of branding, packaging, paid social, email marketing, and digital campaign work. Emphasis will be placed on how design drove business results.

• Interviews: Likely include discussions with the Creative Director and potentially members of the Marketing team to assess creative vision, technical skills, collaboration style, and understanding of performance marketing.

• Creative Challenge (Potential): A small design exercise or case study may be assigned to evaluate problem-solving skills, design execution under pressure, and strategic thinking related to Nood's brand and objectives.

• Final Round: May involve a discussion on cultural fit, career aspirations, and a deeper dive into past project successes and operational impact.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase expertise in packaging, paid social, email, web, and integrated campaigns relevant to DTC beauty/skincare.

• Highlight Performance: For each project, clearly articulate the brief, your role, the design solutions, and – crucially – the measurable business impact (e.g., conversion rates, engagement metrics, brand lift). Use specific data points where possible.

• Showcase Process: Include examples of your design process, from initial concepts and mood boards to final production-ready files, demonstrating a structured approach.

• Emphasize DTC & Performance: Tailor your presentation to emphasize your understanding of DTC marketing principles and how your designs contribute to customer acquisition and conversion.

• Visual Storytelling: Present your work clearly and compellingly, using high-quality visuals and concise descriptions that tell a story about the problem, solution, and outcome.

Challenge Preparation:

• Understand Nood: Research Nood's current brand aesthetic, target audience, key products, and recent marketing campaigns.

• Analyze Competitors: Familiarize yourself with the design and marketing strategies of Nood's main competitors in the beauty/skincare DTC space.

• Performance Mindset: Prepare to think about how design choices impact key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and customer lifetime value (CLV).

• Process Articulation: Be ready to explain your design process and how you would approach specific challenges related to brand consistency, campaign execution, or product launches within Nood's operational context.

📝 Enhancement Note: The emphasis on "conversion-focused creative," "performance marketing objectives," and the need to "demonstrate how design drove business results" strongly suggests that the interview process will evaluate the candidate's ability to connect creative output to tangible operational and financial outcomes. Candidates must be prepared to speak the language of both design and performance marketing.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (image editing, digital assets), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print collateral, packaging).

• Figma: Expert proficiency required for collaborative design, prototyping, and UI/UX elements, especially for web and digital assets.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, familiarity with data and analytics platforms (e.g., Google Analytics, social media analytics dashboards) used by marketing teams will be beneficial for understanding performance metrics. CRM & Automation:

• No specific CRM or automation tools are listed as direct requirements for this design role, but understanding how design assets integrate into email marketing platforms and other marketing automation workflows is advantageous. Other Potential Tools:

• Motion Design Software: Experience with tools like After Effects or similar for light animation/motion graphics is considered a plus.

• Project Management Tools: Familiarity with platforms like Asana, Trello, or Monday.com, commonly used for managing creative workflows and cross-functional projects.

• Digital Asset Management (DAM) Systems: Experience with organizing and managing creative assets within a DAM system would be beneficial for production and team collaboration.

📝 Enhancement Note: The explicit mention of "Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma" is critical. These are the core operational tools for this role. The "plus" for motion design indicates a potential area for growth and added value within the creative production workflow.

👥 Team Culture & Values

Operations Values:

• Brand-Centricity: A deep commitment to maintaining and evolving a strong, cohesive brand identity across all touchpoints.

• Performance-Driven: A focus on creating design that not only looks good but also achieves measurable business objectives, such as customer acquisition and conversion.

• Collaboration: A proactive and open approach to working with cross-functional teams, valuing input and shared goals.

• Agility & Speed: Embracing the fast-paced nature of DTC marketing, with the ability to iterate and deliver high-quality work efficiently.

• Craftsmanship & Detail: A dedication to producing polished, high-quality design with meticulous attention to detail, from concept to final production.

Collaboration Style:

• Integrated Partnership: The role emphasizes partnership, working closely with the Creative Director and Marketing teams (Growth, Product Marketing) to ensure design aligns with strategic goals.

• Feedback-Oriented: Openness to receiving creative direction and providing constructive feedback to ensure optimal campaign performance and brand consistency.

• Proactive Contribution: Encouragement to proactively bring forward ideas and solutions, demonstrating initiative and strategic thinking.

• Cross-Functional Alignment: Ensuring design efforts are aligned with broader marketing campaigns, product launches, and overall business objectives.

📝 Enhancement Note: The cultural values emphasize a blend of creative excellence and operational effectiveness. The "performance-aware" and "results-driven" aspects are key differentiators, indicating that Nood seeks designers who understand their contribution to the company's commercial success, not just aesthetic output.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetic with Performance Demands: Consistently creating designs that are visually appealing and on-brand, while simultaneously optimizing for conversion and engagement in performance marketing channels.

• Pace of DTC: Adapting to the rapid iteration cycles and high volume of creative assets required in a fast-growing DTC environment.

• Cross-Functional Alignment: Effectively communicating design rationale and collaborating with diverse teams (marketing, product) who may have different priorities or perspectives.

• Maintaining Consistency: Ensuring brand consistency across a wide range of touchpoints and campaign types, from packaging to ephemeral social media content.

Learning & Development Opportunities:

• Performance Creative Specialization: Deepen expertise in designing for platforms like TikTok, Meta, and YouTube, understanding their unique creative requirements and audience behaviors.

• DTC & E-commerce Strategy: Gain insights into broader DTC business operations, customer journey mapping, and conversion rate optimization (CRO) strategies.

• Brand Evolution: Contribute to the ongoing development and refinement of a category-leading brand's visual identity.

• Motion Graphics: Opportunity to develop or enhance skills in motion design, a valuable asset for modern digital marketing.

• Cross-Functional Acumen: Develop a stronger understanding of marketing operations, product marketing, and business strategy through close collaboration.

📝 Enhancement Note: The challenges highlight the operational complexities of a senior design role in a performance-driven DTC company. The growth opportunities are geared towards developing a well-rounded GTM professional who understands both creative execution and business impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a campaign that significantly improved conversion rates or customer acquisition for a DTC brand. What was your process, and what were the key outcomes?" (Focus on demonstrating data-driven design and impact.)

• "How do you approach balancing a brand's established aesthetic with the specific requirements of performance marketing channels like paid social?" (Assess understanding of dual objectives.)

• "Walk us through your process for developing packaging updates or new packaging designs from brief to final production files. What are the key considerations for a beauty/skincare brand?" (Evaluate production knowledge and brand sensitivity.) Company & Culture Questions:

• "What excites you most about Nood's brand and mission, and how do you see your design skills contributing to our growth?" (Gauge alignment and enthusiasm.)

• "How do you typically collaborate with marketing teams? Describe a successful cross-functional project you were involved in." (Assess collaboration and communication skills.)

• "How do you stay updated on design trends, especially within the beauty/skincare and DTC industries?" (Evaluate continuous learning and industry awareness.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by channel (e.g., Packaging, Paid Social, Email, Web) or by campaign, clearly labeling each project.

• Tell the Story: For each key project, present the challenge, your strategic approach, your design solution, and most importantly, the quantifiable results or impact. Use visuals effectively.

• Highlight DTC & Performance: Emphasize projects that demonstrate your understanding of DTC marketing, customer acquisition, and conversion optimization. Use metrics where possible.

• Showcase Tools & Process: Briefly mention the tools used and aspects of your design process that are relevant to efficiency and collaboration.

• Be Concise: Be prepared to present your key projects within a given timeframe, highlighting the most relevant aspects for Nood.

📝 Enhancement Note: Interview preparation should focus on demonstrating how the candidate's design skills translate into tangible business results. The emphasis on "performance-focused creative," "conversion-driven design," and "ROI demonstration" means candidates must be ready to speak to the operational impact of their work, not just its aesthetic qualities.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of branding, packaging, paid social, email marketing, and digital campaign work relevant to DTC beauty/skincare brands. Ensure each project clearly articulates the problem, your solution, and the measurable business impact.

• Resume Optimization: Update your resume to highlight your 8+ years of experience, focusing on achievements in DTC environments and quantifiable results from your design work. Integrate keywords such as "brand design," "packaging," "performance marketing," "conversion optimization," and proficiency in "Adobe Creative Suite" and "Figma."

• Interview Preparation: Practice articulating your design process, your understanding of DTC strategies, and how you measure the success of your creative work. Be ready to discuss specific case studies that demonstrate your ability to drive business outcomes.

• Company Research: Thoroughly research Nood's brand, products, target audience, and recent marketing initiatives. Understand their position in the market and identify areas where your design expertise can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---