Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: me&u

Location: Melbourne, Victoria, Australia

Job Type: Permanent employee

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-05

Experience Level: Mid-Senior Level

Remote Status: Hybrid

🚀 Role Summary

• Drive brand consistency and creative output by personally producing high-quality assets across social, sales, and product.

• Design and implement a scalable 'Creative OS' leveraging AI and systems thinking to enable self-serve content creation for the entire business.

• Develop reusable creative systems, including content engines, case study generators, and ad creative frameworks, to enhance efficiency.

• Own and evolve AI-powered workflows that transform raw inputs into structured, high-quality content outputs, focusing on speed and consistency.

• Champion innovation by continuously experimenting with and adopting new AI tools and creative approaches to elevate brand standards and performance.

📝 Enhancement Note: This role is a unique blend of individual contributor design execution and strategic systems design, with a strong emphasis on leveraging AI for operational efficiency within the creative function. It sits at the intersection of Brand Design, Marketing Operations, and Creative Operations, focusing on building scalable systems rather than just delivering one-off assets.

📈 Primary Responsibilities

• Personally design and produce high-quality creative assets for social media, sales collateral, product marketing materials, and overarching brand initiatives.

• Architect and implement a comprehensive "Creative Operating System" (Creative OS) comprising templates, tools, and AI-driven workflows to democratize content creation across marketing, sales, product, and customer success teams.

• Develop and deploy reusable creative systems such as LinkedIn content engines, automated case study generators, flexible sales deck templates, and ad creative frameworks.

• Manage and optimize AI-powered workflows designed to efficiently convert diverse inputs (e.g., product updates, customer insights, data analytics) into polished, on-brand content.

• Create and maintain a robust library of high-quality design templates within Figma and other relevant tools for social posts, presentations, one-pagers, event assets, and video formats, ensuring ease of use and adherence to brand guidelines.

• Establish and manage a central hub (e.g., Notion) for self-serve content creation, housing templates, AI prompts, best-practice examples, and clear instructional guides.

• Collaborate closely with marketing, sales, product management, and customer success teams to ensure consistent brand messaging and high-quality creative execution across all customer touchpoints.

• Implement lightweight review and feedback mechanisms to uphold creative quality, maintain visibility, and foster continuous improvement of templates and systems without introducing operational bottlenecks.

• Foster a culture of experimentation and adoption of emerging AI tools and creative methodologies to enhance content production speed, output volume, and overall performance.

• Elevate the company's overall creative standard by improving the quality, consistency, and effectiveness of all content disseminated internally and externally.

📝 Enhancement Note: The responsibilities highlight a proactive approach to operationalizing creativity. The emphasis on "self-serve by default" and "building from scratch" indicates a need for a candidate comfortable with ambiguity and a strong bias for action in establishing new processes and systems.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is paramount. A background in Graphic Design, Visual Communication, or a related field is beneficial.

Experience: 3-5 years of professional design experience, with a proven track record in building reusable creative systems, scalable templates, or efficient creative workflows. Experience in a startup or high-growth environment is highly regarded.

Required Skills:

• Exceptional design craft with a keen eye for detail, strong aesthetic sensibility, and a deep understanding of visual design principles across various mediums (digital, print, social).

• Proven ability to design and implement scalable creative systems, templates, and repeatable workflows that enhance efficiency and consistency.

• Proficiency in AI tools (e.g., ChatGPT, Claude, Midjourney, Stable Diffusion, AI video tools) and their practical application in accelerating creative processes, idea generation, research, and content production.

• Systems thinking: Ability to analyze recurring tasks and develop systematic, scalable solutions that reduce manual effort and improve output.

• High execution focus: A proactive, results-oriented mindset with the ability to move quickly, iterate, and prioritize output and impact.

• Strong proficiency in design software, particularly Figma, for template creation, system design, and collaborative workflows.

• Experience in creating and managing content libraries and knowledge bases (e.g., using Notion) to facilitate self-serve access and utilization of creative assets.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and empower others to produce on-brand content.

• Adaptability and comfort working in ambiguous environments, with a demonstrated ability to build processes and solutions from the ground up. Preferred Skills:

• Experience with additional design and prototyping tools relevant to marketing and product.

• Familiarity with marketing automation platforms and CRM systems for content integration.

• Understanding of basic video editing and motion graphics principles for template creation.

• Experience in the hospitality technology or SaaS industry.

• Familiarity with project management tools and methodologies for tracking creative initiatives.

📝 Enhancement Note: The emphasis on AI integration is a critical differentiator. Candidates are expected to not just be aware of AI tools but to actively incorporate them into their daily workflows for tangible improvements in speed and quality. The "systems thinker" requirement points towards a candidate who can see the bigger picture and design for long-term efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrations of individual design craft and execution across diverse creative projects (e.g., branding, social campaigns, sales collateral).

• Case studies showcasing the design and implementation of scalable creative systems, templates, or workflow optimization initiatives.

• Examples of how AI tools were integrated into design processes to improve efficiency, quality, or output volume.

• Visual documentation of template libraries, design systems, or content hubs created for self-serve access.

• Evidence of collaboration with cross-functional teams to achieve creative objectives. Process Documentation:

• Examples of workflow diagrams or process maps illustrating how repeatable tasks were systematized for scalable content creation.

• Documentation of template creation processes, including rationale, user guidance, and version control.

• Case studies detailing the impact of implemented systems on content production speed, consistency, and overall business output.

• Evidence of establishing and maintaining knowledge bases or hubs for creative resources and best practices.

📝 Enhancement Note: The portfolio is crucial for this role, as it needs to prove not only design talent but also the ability to operationalize creativity through systems and AI. A candidate should prepare to walk through their process, explain the impact of their systemic solutions, and articulate how they leveraged technology to achieve scalable results.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Senior Brand Designers in Melbourne with 3-5 years of experience, and considering the unique AI and systems focus, the estimated salary range is AUD $90,000 - $120,000 per annum. This range accounts for the specialized skill set and the impactful nature of the role in driving operational efficiency through creative systems.

Benefits:

• Flexible work arrangements and remote-friendly policies.

• Inclusive leave options designed to support diverse employee needs.

• Access to mental health days and comprehensive support programs.

• Opportunities for professional development and skill enhancement, particularly in AI and creative systems.

• Collaborative and supportive team environment focused on innovation and learning.

• The chance to work on impactful projects within the rapidly growing hospitality technology sector.

Working Hours: The role is structured around a standard 40-hour work week, with flexibility offered to accommodate individual routines and work-life balance, consistent with the company's remote-friendly and flexible work ethos.

📝 Enhancement Note: The salary estimate is based on common compensation data for similar roles in Melbourne, Australia, and is adjusted upwards to reflect the specialized AI and systems design components of this unique position. The benefits package emphasizes work-life balance and employee well-being, aligning with modern tech company offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality Technology / SaaS. me&u operates at the intersection of technology and hospitality, providing digital solutions for bars, pubs, and restaurants to enhance guest experiences and brand growth. This sector is characterized by rapid innovation, a focus on customer experience, and increasing adoption of technology to drive efficiency and engagement.

Company Size: me&u is a growing company with 200 staff in five countries, indicating a dynamic, fast-paced environment where individual contributions can have a significant impact. This size suggests a lean team structure where cross-functional collaboration is essential.

Founded: me&u was formed through the merger of Mr Yum and me&u in November 2023. This recent consolidation implies a period of integration and strategic alignment, offering opportunities for individuals to shape evolving processes and culture.

Team Structure:

• The Senior Brand Designer reports directly to the Co-founder & CXO, indicating high-level visibility and direct influence on strategic creative initiatives.

• The role is likely part of a broader marketing or GTM (Go-To-Market) team, requiring close collaboration with product marketing, sales enablement, and potentially product development teams.

• Cross-functional collaboration is a cornerstone, with frequent interaction expected with marketing, sales, product, and customer success teams to ensure brand consistency and operationalize creative outputs across the business. Methodology:

• Data-Driven Creativity: The emphasis on AI and performance metrics suggests a data-informed approach to creative development and system design.

• Systems Thinking & Automation: A core methodology involves turning repeatable creative tasks into scalable, automated systems to maximize output from a lean team.

• Agile & Iterative Development: The focus on speed, iteration, and continuous improvement indicates an agile approach to creative production and system refinement, embracing experimentation.

Company Website: https://meandu.com/

📝 Enhancement Note: The company's recent merger and its focus on hospitality technology create a unique environment. The reporting structure to a Co-founder signifies a strategic role with significant autonomy. The emphasis on AI and systems is not just a tool but a core part of their operational methodology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" individual contributor, focusing on building foundational systems and processes for creative operations. It's a step beyond pure execution, requiring strategic thinking and system design. It represents a growth path for designers who want to influence operational efficiency and leverage technology.

Reporting Structure: Reporting directly to a Co-founder & CXO provides unparalleled exposure to executive-level strategy and decision-making. This offers a unique opportunity to understand the business's strategic priorities and align creative operations accordingly.

Operations Impact: The Senior Brand Designer's impact is directly tied to enabling the entire business to produce high-quality, on-brand content at scale. This translates to increased marketing agility, improved sales enablement efficiency, faster product marketing execution, and a more consistent brand experience across all touchpoints, ultimately contributing to revenue growth and market leadership.

Growth Opportunities:

• Specialization in Creative Operations & AI: Deepen expertise in designing and managing scalable creative systems and AI-driven workflows, becoming a leader in this emerging field.

• Leadership in Design Systems: Potentially transition into a Design Systems Lead or Manager role as the company's needs evolve and the implemented systems mature.

• Cross-functional Strategic Influence: Leverage the direct reporting line to the CXO to gain broader business acumen and influence strategic decisions related to brand, marketing, and operational efficiency.

• Broader GTM Strategy Involvement: Contribute to the strategic direction of Go-To-Market initiatives through the lens of efficient and effective creative execution.

📝 Enhancement Note: This role offers a distinct career trajectory for designers interested in operational impact and leveraging technology. The direct reporting line to a Co-founder is a significant factor for career growth and strategic exposure.

🌐 Work Environment

Office Type: The company describes itself as "flexible, remote-friendly" and is headquartered in Melbourne, Australia. This suggests a hybrid work model where employees can split their time between working remotely and coming into a central office. The "office type" is likely modern, collaborative, and designed to support both focused work and team interaction.

Office Location(s): The primary location is Melbourne, Australia, with the company having staff in five countries. The specific office address in Melbourne would be made available to candidates during the hiring process.

Workspace Context:

• Collaborative Hub: The office likely serves as a hub for team meetings, brainstorming sessions, and fostering cross-functional relationships, especially for hybrid arrangements.

• Technology-Enabled: Expect access to modern design tools, collaboration platforms, and potentially specialized hardware to support creative and AI-driven workflows.

• Dynamic Interaction: Opportunities for spontaneous collaboration with various teams (marketing, sales, product, customer success) are probable, encouraging a rich exchange of ideas and feedback.

Work Schedule: While a 40-hour work week is standard, the company emphasizes flexibility. This allows operations professionals to structure their workdays to best suit their personal routines and the demands of creative production and system development, balancing focused work with collaborative needs.

📝 Enhancement Note: The hybrid and flexible nature of the work environment is a key aspect. Candidates should expect a setup that balances in-office collaboration with remote autonomy, supported by robust digital tools.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and understanding of the role's unique AI and systems focus.

2. Hiring Manager Interview: Discussion with the Co-founder & CXO, focusing on strategic alignment, design philosophy, experience with systems thinking, AI tool utilization, and problem-solving capabilities.

3. Portfolio Presentation & Technical Deep Dive: A session where the candidate presents their portfolio, specifically highlighting case studies related to building scalable creative systems, leveraging AI, and improving operational efficiency. This will involve in-depth discussion on design choices, process methodology, and impact.

4. Cross-functional Collaboration Exercise/Interview: Interaction with key stakeholders from marketing, sales, or product teams to assess communication, collaboration skills, and ability to enable other departments through creative systems.

5. Final Interview/Offer: A concluding discussion, potentially with other leadership, to finalize the decision and extend an offer.

Portfolio Review Tips:

• Highlight Systems & AI: Prioritize showcasing projects where you designed and implemented scalable systems, templates, or AI-driven workflows. Quantify the impact (e.g., time saved, increased output, improved consistency).

• Structure for Impact: Organize your portfolio around key themes: Design Craft, Systems Design, AI Integration, and Cross-Functional Enablement. Use clear case study formats: Problem, Solution, Process, Outcome.

• Demonstrate Process: Be ready to walk through your design process for system development, explaining your rationale for tool choices, template structures, and AI prompt engineering.

• Showcase "Creative OS" Thinking: Articulate how your work contributes to a broader operational system for content creation, even if you haven't used that exact term before.

• Be Authentic about AI Usage: Clearly explain your practical experience with AI tools and how they enhance your work, aligning with the company's explicit requirement.

Challenge Preparation:

• Systems Design Challenge: Be prepared for a hypothetical challenge to design a system or workflow for a specific content need (e.g., a sales deck generator, a social media content engine). Focus on scalability, ease of use, and AI integration.

• AI Workflow Scenario: You might be asked to outline how you would use AI to solve a specific content creation problem or improve an existing process.

• Brand Consistency Scenario: Discuss how you would maintain brand consistency across a rapidly growing business with diverse content creators.

📝 Enhancement Note: The interview process is heavily weighted towards systems thinking, AI proficiency, and demonstrable impact through scalable solutions. A strong portfolio that explicitly addresses these areas is critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for designing templates, UI elements, and collaborative design systems. Proficiency in creating reusable components, variants, and auto-layout is expected.

• AI Content Generation Tools: Expertise in using platforms like ChatGPT, Claude, Midjourney, Stable Diffusion, and potentially AI video generation tools for ideation, drafting, image creation, and workflow automation.

• Notion (or similar): Expected for building and managing the central hub for templates, prompts, guides, and best practices.

Analytics & Reporting:

• While not a primary analytics role, understanding how to track the performance of created assets and systems using tools like Google Analytics, Amplitude, or internal dashboards will be beneficial for demonstrating impact. CRM & Automation:

• Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools is advantageous for understanding how creative assets are deployed and integrated into sales and marketing workflows. Integration Tools:

• Awareness of how design assets and systems can be integrated into broader tech stacks (e.g., via APIs or connectors) could be a plus.

📝 Enhancement Note: The emphasis on Figma and AI tools is paramount. Candidates should be prepared to discuss their proficiency and practical application of these technologies in detail. Familiarity with Notion for knowledge management is also a key expectation.

👥 Team Culture & Values

Operations Values:

• Impact & Purpose: A drive to contribute meaningfully to the company's mission of transforming the hospitality industry through technology and exceptional experiences.

• Collaboration & Trust: Working effectively with diverse teams, valuing open communication, and operating with autonomy and trust.

• Challenge & Growth: Embracing new challenges, continuous learning, and personal development in a fast-paced, scaling environment.

• Flexibility & Wellbeing: Valuing work-life balance, mental health, and personal routines, supported by flexible work policies.

• Innovation & AI-First: A proactive approach to adopting new technologies, particularly AI, to drive efficiency and creative excellence.

Collaboration Style:

• Cross-functional Integration: Actively partnering with marketing, sales, product, and customer success to understand their needs and enable them with creative solutions.

• Empowerment & Enablement: Focusing on building systems that empower non-designers to create high-quality content independently.

• Feedback-Driven Improvement: Establishing lightweight, constructive feedback loops to continuously refine systems, templates, and processes.

• Knowledge Sharing: Contributing to a culture of shared learning through the central hub of templates, prompts, and guides.

📝 Enhancement Note: The company culture appears to be a blend of high-performance, innovation-driven tech with a strong emphasis on employee wellbeing and work-life balance. The "AI-First" aspect is a defining characteristic that permeates their operational philosophy.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity and Building from Scratch: Establishing new systems and workflows in a rapidly evolving company requires comfort with uncertainty and a proactive, self-directed approach.

• Balancing Execution and System Design: Juggling personal creative production with the strategic demands of designing and implementing scalable systems requires excellent time management and prioritization skills.

• Enabling Non-Designers: Effectively empowering diverse teams with varying levels of design proficiency to create on-brand content requires clear communication, intuitive systems, and robust support.

• Keeping Pace with AI Advancements: Continuously learning about and integrating new AI tools and techniques to maintain a competitive edge in creative production.

Learning & Development Opportunities:

• Deep Dive into AI for Creative Operations: Become an expert in leveraging AI for content creation, workflow automation, and system design within a business context.

• Mastering Design Systems: Develop advanced skills in building and scaling comprehensive design systems for a growing organization.

• Strategic Cross-Functional Influence: Gain exposure to executive-level strategy and learn how to align creative operations with broader business objectives.

• Exposure to Global GTM Strategies: Understand and contribute to Go-To-Market strategies across multiple countries as the company scales internationally.

📝 Enhancement Note: The challenges presented are typical of roles that involve building new functions or significantly transforming existing processes within a high-growth company. The growth opportunities are substantial for individuals looking to specialize in operationalizing creativity and leveraging cutting-edge technology.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a system or process to scale creative output. What was the problem, your solution, and the impact?" (Focus on systems thinking, scalability, and quantifiable results).

• "How have you used AI tools in your design workflow to improve speed, quality, or output? Provide specific examples." (Demonstrate practical AI integration and understanding of its benefits).

• "Imagine our sales team needs a new way to create customized presentation decks quickly. How would you approach building a system for this, incorporating AI?" (Assess problem-solving, systems design, and AI application).

• "How do you ensure brand consistency across a business where many people are creating content?" (Focus on process, guidelines, and enablement strategies). Company & Culture Questions:

• "What interests you about me&u's mission and our approach to hospitality technology?" (Show research and alignment with company vision).

• "How do you see AI transforming the role of a brand designer in the next 2-3 years?" (Assess forward-thinking and understanding of industry trends).

• "Describe your experience working in a fast-paced, potentially ambiguous startup environment." (Gauge adaptability and comfort with building from scratch). Portfolio Presentation Strategy:

• "Creative OS" Narrative: Frame your portfolio as a demonstration of your ability to build and manage a "Creative OS" for a business.

• Quantify Impact: For each relevant project, clearly state the problem, your solution (system/template/workflow), the tools used (especially AI), and the measurable outcomes (e.g., time saved, increased volume, improved consistency).

• Showcase AI Practicality: Dedicate specific slides or sections to how you’ve practically applied AI tools, rather than just theoretical uses.

• Demonstrate Usability: If presenting templates or system examples, explain how they are designed for ease of use by non-designers.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, process, and the technical aspects of your systems.

📝 Enhancement Note: Preparation should heavily focus on articulating experience with systems design, AI integration, and demonstrable business impact. The portfolio presentation is key to showcasing these capabilities.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on the me&u careers portal.

• Tailor your Resume: Highlight experience in building scalable systems, template design, AI tool utilization, and cross-functional collaboration. Use keywords from the job description such as "Creative OS," "systems thinking," and "AI workflows."

• Curate Your Portfolio: Ensure your portfolio prominently features projects demonstrating your ability to design and implement reusable creative systems, leverage AI for efficiency, and create user-friendly templates. Prepare case studies that quantify the impact of your work.

• Prepare for AI & Systems Discussion: Be ready to articulate your hands-on experience with AI tools and your philosophy on designing scalable creative operations. Practice explaining your process for building systems and enabling others.

• Research me&u: Understand their mission, the hospitality technology landscape, and their current brand presence. Think about how your role can contribute to their growth and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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