Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Gladia

Location: Paris, France

Job Type: FULL_TIME

Category: Brand & Product Design (GTM Operations Support)

Date Posted: 2026-08-18

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This is a hybrid role requiring a blend of hands-on brand and web design, with a focus on scaling existing brand assets and contributing to internal product design.

• The Senior Brand Designer will be responsible for owning and maintaining the company's visual identity across all platforms, including web, marketing collateral, and video content.

• A significant portion of the role involves direct contribution to the company's website development, utilizing Next.js, HTML, CSS, and Cursor for hand-coded implementation.

• The position demands a high degree of autonomy, proactive engagement with teams, and a fast-paced, results-oriented approach to design and project execution.

📝 Enhancement Note: While this role is primarily in Brand Design, its emphasis on website development (Next.js, Vercel) and contributing to internal product design for tools like GladiaFlow suggests a strong connection to GTM operations, particularly in how the brand is represented and how internal tools support sales and marketing efforts. The role requires not just creative output but also technical proficiency in web development and a deep understanding of how design impacts user experience and operational efficiency.

📈 Primary Responsibilities

• Own and meticulously maintain Gladia's brand identity, ensuring unwavering consistency across the company website, all marketing collateral, sales decks, and video productions.

• Directly design, build, and continuously maintain the company website using Next.js, HTML, and CSS within the Cursor IDE, deploying via Vercel.

• Innovatively extend the existing visual identity into new and emerging formats, with a particular emphasis on video content production and animation.

• Contribute to product design initiatives for internal tools, including but not limited to GladiaFlow, Compare STT, and other operational software.

• Drive rapid execution and delivery, managing projects from initial concept through to full homepage redesigns and time-sensitive campaign creative.

• Leverage AI tools and methodologies to accelerate design workflows, enhance creative output, and elevate the quality of work produced by a lean team.

• Proactively manage and direct external partners, including agencies and freelance designers, autonomously when project scope and requirements necessitate external support.

📝 Enhancement Note: The responsibility to "Design, build and maintain our website directly in the codebase (Next.js / Vercel via Cursor)" highlights a unique blend of design and front-end development skills essential for this role. This goes beyond traditional brand design, requiring someone comfortable with code and deployment pipelines, which is critical for GTM operations to ensure brand consistency and rapid iteration on web-based marketing and sales enablement materials.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communication, Web Design, or a related field is expected, demonstrated through a robust portfolio.

Experience: Minimum of 5-10 years of experience as a Brand Designer, with a significant portion spent in a startup environment. Proven track record in scaling brand identity and working autonomously.

Required Skills:

• Demonstrated expertise in 360° brand design, encompassing website design, video production, presentation design (decks), and core brand identity development.

• Strong fluency and genuine curiosity in utilizing AI tools for design acceleration and enhancement.

• Proficient and comfortable working directly within a codebase using Cursor IDE or an equivalent integrated development environment.

• Advanced skills in web development technologies including Next.js, HTML, and CSS for direct website implementation and maintenance.

• Proven ability to operate with a high degree of autonomy, having successfully managed a brand independently in previous roles.

• Exceptional velocity and decisiveness in design execution, with the capability to clearly articulate and defend design decisions.

• Fluent in English, both written and spoken, essential for company-wide communication and collaboration. Preferred Skills:

• Prior experience in managing external vendors, agencies, and freelancers effectively.

• Familiarity with design systems and the ability to scale and extend them.

• Understanding of UI/UX principles and their application in both external-facing websites and internal tools.

• Experience with animation and motion graphics for video production.

📝 Enhancement Note: The requirement for "Comfortable working in a codebase with Cursor or an equivalent IDE" and "design, build and maintain our website directly in the codebase (Next.js / Vercel via Cursor)" indicates a significant technical expectation for a brand designer. This suggests the company values rapid iteration and direct implementation, where the designer acts as a hybrid front-end developer and brand guardian. This is crucial for GTM operations to ensure marketing and sales collateral is up-to-date and technically sound.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating 360° brand coverage, including:

  • Website Design: Showcase of website redesigns, landing page creations, or ongoing website maintenance projects, highlighting user flow and visual appeal.
  • Brand Identity: Examples of logo development, brand guidelines, and consistent application of visual elements across various touchpoints.
  • Video Production: Demonstrations of animated explainers, promotional videos, or motion graphics integrated with brand elements.
  • Marketing & Sales Assets: Examples of decks, brochures, social media graphics, and campaign visuals that align with brand strategy.

• Evidence of working within a startup environment, showcasing adaptability and rapid iteration.

• Projects that highlight the use of AI tools to enhance design processes or outcomes.

• Examples of direct website development contributions, if possible, showing proficiency in Next.js, HTML, CSS, and Cursor. Process Documentation:

• The portfolio should implicitly demonstrate the candidate's design process, including:

  • Discovery & Ideation: How initial concepts are developed and explored.
  • Design Execution: Workflow for creating visual assets and web components.
  • Implementation & Iteration: How designs are brought to life (especially on the web) and refined based on feedback or performance data.
  • Collaboration: Examples of working with cross-functional teams or managing external partners.

📝 Enhancement Note: Given the role's emphasis on direct website coding and AI tool usage, the portfolio should ideally showcase not just final outputs but also the process of creation and implementation. For example, demonstrating how AI was used to generate initial concepts or how code was written and iterated upon would be highly valuable. This aligns with the operational need for efficiency and technical execution.

💵 Compensation & Benefits

Salary Range: EUR 65,000 - 85,000 per year (based on seniority and experience)

Benefits:

• Lunch Vouchers: Approximately €200 per month, supporting daily meal expenses.

• Sports Allowance: An annual allowance of €360 for sports and physical activities.

• Workstation Adaptation Allowance: A €300 allowance for personalizing and optimizing the home workstation.

• Health Insurance: Comprehensive 100% coverage for the employee and family.

• Pension Contract: A company-supported pension plan for long-term financial security.

• Flexible Vacation Policy: Encourages a healthy work-life balance with adaptable time-off arrangements.

Working Hours: While not explicitly stated, the standard full-time work week in France is 35 hours. Given the hybrid model and startup environment, flexibility is expected, with a general guideline of around 40 hours per week, allowing for project-driven demands.

📝 Enhancement Note: The salary range of €65,000 - €85,000 for a Senior Brand Designer in Paris is competitive, reflecting the specialized technical skills (Next.js, Cursor) and the hybrid nature of the role. The benefits package is robust, offering strong health coverage and lifestyle support, which are attractive to professionals seeking stability and well-being. The inclusion of a workstation adaptation allowance is particularly relevant for a hybrid role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Audio AI Infrastructure / Technology. Gladia provides the AI backbone for voice products, turning conversational audio into actionable data. This positions them at the intersection of AI, SaaS, and developer tools.

Company Size: Small to Medium-sized (implied by the need for a Senior Brand Designer to own multiple facets of brand and design, and the recent acquisition talks with OVH Groupe). This size suggests a dynamic, fast-paced environment where individual contributions have significant impact.

Founded: The company was founded in Paris, with a strong developer-led growth trajectory and a significant US market focus. The impending acquisition by OVH Groupe, a major European cloud provider, signals a period of accelerated growth and integration while aiming for autonomous operation.

Team Structure:

• Operations Focus: The role sits within a lean team where individuals often wear multiple hats. The Senior Brand Designer will likely report to a Head of Marketing or a similar senior GTM leader, collaborating closely with product, engineering, and sales teams.

• Cross-functional Collaboration: Expect close partnerships with engineering for website development, product teams for internal tool design, and marketing/sales for asset creation. The "developer-led" growth implies strong relationships with the technical community.

• Autonomous Brand Management: The role is designed for high autonomy, requiring the designer to proactively identify needs and drive initiatives without constant oversight.

Methodology:

• Velocity & Agility: Gladia emphasizes "shipping fast" and maintaining velocity. Design processes must be efficient, iterative, and adaptable to rapid market changes.

• AI Integration: AI is not just a product focus but also a tool for internal efficiency. Designers are expected to be fluent and curious in using AI to augment their work.

• Data-Driven Brand: While not explicitly stated, the company's focus on "turning voice into the world's most valuable data layer" suggests an underlying appreciation for data and measurable outcomes, which should inform brand strategy and design decisions.

Company Website: https://www.gladia.io/

📝 Enhancement Note: The pending acquisition by OVH Groupe is a significant factor. While Gladia aims for autonomy, this transition might bring new processes, resources, and potentially a larger corporate structure to navigate. Understanding OVH Groupe's existing brand and technology ecosystem could be beneficial.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role, positioned to significantly influence the company's external perception and internal operational tool usability. It's a critical role for a growing tech company looking to solidify its brand presence in competitive markets.

Reporting Structure: The Senior Brand Designer will likely report to a senior marketing or GTM leader. Given the autonomy, direct collaboration with founders or C-suite members on brand strategy and critical design decisions is probable.

Operations Impact: This role directly impacts the company's Go-To-Market (GTM) strategy by shaping the visual narrative that attracts customers and partners. A strong, consistent brand is crucial for lead generation, sales enablement, and market positioning in the competitive AI infrastructure space. The design of internal tools also impacts operational efficiency and user adoption.

Growth Opportunities:

• Brand Leadership: Potential to grow into a Brand Director or Head of Brand role as the company scales, potentially leading a team.

• Product Design Specialization: Opportunity to deepen expertise in product design for internal tools, contributing to operational efficiency.

• Technical Skill Development: Continued learning and mastery of Next.js, Vercel, and advanced AI design tools, opening doors to hybrid design/development roles.

• Strategic Impact: Influence on the company's overall brand strategy, market positioning, and user experience across all touchpoints.

• Acquisition Integration: Potential to play a key role in integrating Gladia's brand and design systems within the larger OVH Groupe ecosystem, offering unique cross-organizational experience.

📝 Enhancement Note: The dual focus on external brand and internal product design suggests a career path that can either lean into pure brand leadership or a more hybrid product/design operations role. The expectation to "own and scale" the brand implies a significant opportunity for strategic input and impact.

🌐 Work Environment

Office Type: Hybrid work environment, with a focus on utilizing Gladia's offices located in the heart of Paris. This suggests a collaborative office setting combined with the flexibility of remote work.

Office Location(s): Paris, France. This location offers access to a vibrant tech scene and cultural hub.

Workspace Context:

• Collaborative Design: The hybrid model allows for in-person collaboration on design sprints, brainstorming sessions, and team alignment, while remote days offer focused, individual work time.

• Tech-Forward: The emphasis on tools like Cursor, Next.js, and AI suggests a modern, tech-savvy workspace equipped with the latest design and development software.

• Cross-functional Interaction: The role requires constant interaction with engineering, product, marketing, and sales teams, fostering a dynamic and communicative work environment.

Work Schedule: Standard full-time, with expected flexibility to accommodate project deadlines and the fast-paced nature of a startup, especially one undergoing acquisition. The hybrid model allows for some control over the work week structure.

📝 Enhancement Note: The "heart of Paris" office location is a significant perk, offering a desirable work environment. The hybrid setup implies a need for strong self-management and communication skills to ensure seamless collaboration between remote and in-office team members.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for alignment with required skills (brand design, web dev, AI fluency, autonomy).

• Portfolio Deep Dive: A dedicated session to walk through selected projects, focusing on process, problem-solving, technical implementation (especially web), and AI tool usage. Expect questions about how you scaled a brand and managed projects autonomously.

• Technical/Design Challenge: A practical exercise, likely involving a design task related to website updates, marketing asset creation, or internal tool mockups, potentially requiring some basic coding or AI tool integration. This will assess speed, quality, and adherence to brand guidelines.

• Team/Culture Fit Interview: Discussion with key team members (e.g., marketing lead, engineering lead) to assess collaboration style, communication skills, and alignment with Gladia's values (Honest, Smart, Builders, Caring).

• Founder/Leadership Interview: Final discussion to gauge strategic thinking, long-term vision, and overall fit for the company's trajectory, especially in light of the OVH Groupe acquisition.

Portfolio Review Tips:

• Highlight Hybrid Skills: Clearly showcase projects where you've combined brand design with direct web development (Next.js, HTML, CSS) and AI tool integration.

• Demonstrate Autonomy: Select case studies that emphasize projects you led independently, detailing your decision-making process and outcomes.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., website traffic improvements, conversion rates, engagement metrics).

• Showcase Process: Be prepared to discuss your design process, including how you used AI tools and managed your workflow for rapid execution.

• Tailor to Gladia: Emphasize projects relevant to tech startups, AI, or B2B SaaS. Show an understanding of Gladia's mission and target audience.

Challenge Preparation:

• Rapid Prototyping: Practice creating mockups or basic code snippets quickly.

• Brand Consistency: Be ready to apply Gladia's existing visual identity to new assets.

• AI Tool Proficiency: Familiarize yourself with AI tools that can assist in design generation, content creation, or workflow automation.

• Code Snippets: If comfortable, prepare to show simple HTML/CSS or Next.js components.

• Problem-Solving: Anticipate design challenges related to scaling a brand or improving internal tool usability.

📝 Enhancement Note: The interview process strongly emphasizes practical skills and autonomy. Candidates should be prepared to demonstrate not just creative talent but also technical execution capabilities and a proactive, self-starter attitude. The portfolio is paramount and must reflect the unique blend of skills required.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, After Effects).

• Web Development IDE: Cursor (or equivalent like VS Code with extensive plugins).

• Web Technologies: Next.js, HTML, CSS, JavaScript.

• Deployment Platform: Vercel.

• AI Tools: Proficiency and curiosity with generative AI tools (e.g., Midjourney, Stable Diffusion, ChatGPT for design ideation/content) and AI-powered design assistants.

Analytics & Reporting:

• Website Analytics: Google Analytics, or similar tools integrated with Vercel/Next.js.

• Design Analytics: Understanding how design impacts user behavior and conversion rates.

CRM & Automation:

• While not a direct CRM role, understanding how brand assets are used in marketing automation platforms and CRM systems (e.g., for email campaigns, sales enablement) is beneficial.

📝 Enhancement Note: The explicit mention of Cursor, Next.js, and Vercel indicates a highly specific technical stack. Candidates must be comfortable not just with design tools but also with the tools and platforms used for web development and deployment. This is a key differentiator for this role.

👥 Team Culture & Values

Operations Values:

• Honest: Encourages transparent communication, constructive feedback, and integrity in all design decisions and collaborations. Expect candid discussions about design choices and their impact.

• Smart: Emphasizes working efficiently, leveraging technology (especially AI), and making data-informed decisions to achieve impactful results quickly. This translates to finding smart solutions and optimizing workflows.

• Builders: Promotes ownership, proactive problem-solving, and a commitment to creating lasting, high-quality work. This means taking initiative on projects and seeing them through to completion with a focus on scalability and robustness.

• Caring: Fosters a supportive environment where team members are valued, respected, and empowered. This extends to taking pride in the craft and supporting colleagues.

Collaboration Style:

• Proactive & Autonomous: Team members are expected to identify needs and initiate collaborations rather than waiting for assignments.

• Fast-Paced & Iterative: Design work is expected to move quickly, with a focus on shipping, gathering feedback, and iterating rapidly.

• Cross-functional Integration: Close working relationships with engineering, product, marketing, and sales are essential for aligning brand efforts with business objectives.

• Open Feedback Culture: Encourages sharing ideas and providing constructive criticism to elevate the quality of work for everyone.

📝 Enhancement Note: The values are actionable and directly relate to the expectations of the Senior Brand Designer role. "Builders" and "Smart" are particularly relevant given the hands-on coding and AI tool requirements.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Rapid Iteration: Maintaining a cohesive brand identity across diverse assets while operating at startup speed and incorporating new technologies like AI.

• Hybrid Skillset Demand: The need to excel in both traditional brand design and front-end web development (Next.js, Cursor) is a unique challenge that requires a broad skill set.

• Scaling a Brand in a Competitive Market: Differentiating Gladia's brand in the crowded AI and cloud infrastructure space requires creative and strategic design solutions.

• Navigating Acquisition Dynamics: Working through the integration process with OVH Groupe while maintaining Gladia's brand identity and operational agility.

• Leveraging AI Effectively: Staying ahead of the curve with AI tools and integrating them seamlessly into workflows without compromising quality or originality.

Learning & Development Opportunities:

• Advanced Web Development: Deepen expertise in Next.js, Vercel, and modern front-end development practices.

• AI Design Innovation: Explore cutting-edge AI applications in design, potentially leading to new creative methodologies.

• Strategic Brand Building: Gain experience in shaping brand strategy for a rapidly growing B2B tech company, potentially with international reach.

• Product Design for Operations: Develop skills in designing user-friendly internal tools that enhance operational efficiency.

• Leadership Potential: Opportunity to grow into a leading role within the design function as the company scales and potentially builds out a dedicated design team.

📝 Enhancement Note: The challenges are directly tied to the role's unique requirements. The growth opportunities highlight the potential for significant professional development in both technical and strategic areas.

💡 Interview Preparation

Strategy Questions:

• "How would you approach scaling Gladia's brand identity across new marketing channels, considering our AI focus?" (Prepare to discuss brand extension strategies, visual language for AI, and channel-specific adaptations).

• "Describe a time you managed a brand or significant design project with complete autonomy. What were the key challenges and how did you overcome them?" (Focus on initiative, problem-solving, and decision-making).

• "Given our website is hand-coded in Next.js via Cursor, how would you approach a full homepage redesign to improve user engagement and conversion?" (Be ready to discuss wireframing, prototyping, and considerations for direct code implementation).

• "How do you foresee AI tools impacting the future of brand design, and how would you integrate them into your workflow at Gladia?" (Demonstrate curiosity, practical application ideas, and awareness of AI's potential and limitations). Company & Culture Questions:

• "Based on our company values (Honest, Smart, Builders, Caring), how would you ensure your design work aligns with them?" (Connect your personal work ethic and past experiences to these values).

• "How do you prefer to collaborate with engineering and product teams on web development and internal tool design?" (Highlight your experience in cross-functional teamwork and communication).

• "What is your understanding of Gladia's mission and how does that influence your approach to brand design?" (Show you've researched the company and understand its market position). Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (Brand Identity, Web Design, Video) or by impact (Key Projects, Startup Experience).

• Storytelling: For each key project, explain the problem, your approach, the tools/technologies used (highlighting Next.js, AI), your specific contributions, and the measurable outcomes.

• Technical Depth: Be prepared to discuss the technical aspects of your web projects, including your comfort level with Cursor, Next.js, and Vercel.

• AI Integration Examples: Clearly point out projects where AI tools played a role and explain the benefits.

• Conciseness: Respect the interviewer's time; focus on the most impactful and relevant projects.

📝 Enhancement Note: The interview questions are designed to probe for the specific blend of creative, technical, and autonomous skills required. Candidates should prepare concrete examples that demonstrate their ability to execute rapidly and strategically within a tech startup environment.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided careers portal link.

• Customize Your Resume: Tailor your resume to highlight experience in brand design, web development (Next.js, HTML, CSS), AI tool usage, startup environments, and autonomous project management. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features projects showcasing your 360° brand design capabilities, direct web development contributions, and AI tool integration. Prepare a concise narrative for each project.

• Prepare for Technical Discussion: Be ready to discuss your experience with Cursor, Next.js, Vercel, and how you approach integrating AI into your design workflow. Practice articulating your design process and defending your choices.

• Research Gladia and OVH Groupe: Understand Gladia's mission, products, and target market. Familiarize yourself with OVH Groupe as well, considering the potential impact of the acquisition on the company's future.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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