Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-04-10

Experience Level: 5-8 years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creation of impactful visual design assets for diverse channels including campaigns, social media, web, product visuals, and marketing collateral, directly influencing brand perception and engagement.

• Drive the evolution and reinforcement of BJAK’s distinct brand identity, ensuring consistent, clear, and premium execution across all touchpoints to enhance brand recognition and market positioning.

• Foster strong cross-functional collaboration with marketing, content, product, and performance teams, translating strategic objectives into visually compelling designs that achieve measurable results.

• Develop and adapt visual language to resonate with a broad spectrum of audiences, including consumers, business partners, and internal stakeholders, maintaining brand integrity across all communications.

• Uphold and refine BJAK’s brand guidelines, acting as a guardian of visual quality and consistency to ensure a cohesive and professional brand representation.

• Mentor and guide junior designers, fostering a culture of creative excellence and continuous improvement within the design team, contributing to overall team development and output quality.

📈 Primary Responsibilities

• Lead the end-to-end design process for high-impact visual assets, from conceptualization to final delivery, ensuring alignment with campaign objectives and brand standards.

• Develop and iterate on BJAK’s brand identity, creating visual systems that communicate innovation, reliability, and a premium user experience.

• Collaborate with marketing teams to conceptualize and execute visually engaging campaigns that drive user acquisition and retention.

• Partner with product teams to create intuitive and aesthetically pleasing product visuals that enhance user experience and understanding.

• Design compelling social media graphics and marketing materials that effectively communicate value propositions and brand stories.

• Maintain and update comprehensive brand guidelines, ensuring all design outputs adhere to established aesthetic and messaging standards.

• Provide creative direction and feedback to junior designers, fostering their professional growth and ensuring the quality of their work meets BJAK’s high standards.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for a Senior role.

Experience: 5–8 years of progressive experience in brand design, graphic design, or creative roles, with a proven track record in fast-paced or startup environments.

Required Skills:

• Proven expertise in leading the creation of high-impact design assets across multiple platforms (campaigns, social media, web, product visuals, marketing materials).

• Deep understanding of brand identity evolution and maintenance, ensuring clarity, consistency, and premium execution.

• Demonstrated ability to collaborate effectively with cross-functional teams (marketing, content, product, performance) to deliver results-driven, on-brand work.

• Skill in designing for diverse audiences (consumers, partners, internal teams) with seamless adaptation of visual language.

• Proficiency in maintaining and refining brand guidelines to ensure top-tier quality across all outputs.

• Experience or strong aptitude for mentoring junior designers and guiding creative execution.

• Strategic insight into overall brand and design direction, with the ability to report directly to a Creative Manager.

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in Figma for collaborative design and prototyping.

• Expertise in motion design tools such as After Effects and/or Premiere Pro.

Preferred Skills:

• Experience in creating visuals specifically for performance marketing campaigns.

• Experience in designing for commercial campaigns that drive direct response.

• Skills in advanced motion graphics, sound editing, or basic VFX for richer media.

• Familiarity with design systems, templates, and brand libraries for efficient asset management and scalability.

• Experience or keen interest in utilizing AI tools for design ideation, asset generation, and workflow optimization.

📝 Enhancement Note: The requirement for AI tools in design ideation and production, coupled with motion graphics and VFX skills, indicates a forward-thinking approach to design at Bjak, aiming for dynamic and cutting-edge visual content. The emphasis on performance marketing visuals suggests a need for designers who understand how to create assets that not only look good but also drive conversions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-8 years of professional design experience, with a strong emphasis on brand storytelling and visual excellence.

• Demonstrations of design leadership, including examples of taking initiative, owning projects, and contributing new ideas.

• Case studies of how you translated complex briefs into clean, engaging, and brand-aligned visuals across various mediums.

• Examples of evolving or strengthening a brand identity, illustrating attention to detail and a strong sense of overall brand direction.

• Work samples that highlight collaboration with marketing, product, or performance teams, showing how design contributed to specific business objectives.

Process Documentation:

• Case studies detailing your role in maintaining and refining brand guidelines, illustrating your commitment to quality and consistency.

• Examples of how you have mentored junior designers, guided creative execution, and supported team-wide improvement.

• Documentation of your workflow for creating high-impact design assets, from initial concept to final delivery, across campaigns, social media, web, and product visuals.

• Portfolios should clearly articulate the problem, your process, the solution, and the impact (e.g., engagement metrics, conversion rates, brand perception improvements).

📝 Enhancement Note: The emphasis on a portfolio demonstrating "design leadership" and the ability to "turn complex briefs into clean, engaging, on-brand visuals" suggests that Bjak is looking for a designer who can not only execute but also strategize and lead creative projects. The inclusion of performance marketing visuals in the preferred skills indicates that candidates should be prepared to showcase how their designs have directly contributed to business outcomes.

💵 Compensation & Benefits

Salary Range: Given the Senior Brand Designer title, 5-8 years of experience, and location in Malaysia (Selangor), a competitive salary range can be estimated. Based on industry benchmarks for similar roles in Malaysia, the estimated annual salary range would be between MYR 70,000 to MYR 120,000. This range accounts for the experience level, the demand for specialized design skills (including motion graphics and AI tools), and the company's stated focus on "engineering and product excellence."

Benefits:

• Competitive salary, reflecting the value and expertise brought to the role.

• Opportunity to grow into a creative leadership role, offering a clear career progression path.

• Ownership of high-impact visuals seen by millions of users, providing significant professional visibility and portfolio enhancement.

• A fast-moving team environment that values clear thinking, smart design, and execution, fostering professional development.

• A company culture that encourages creativity and experimentation, allowing for innovative design approaches.

• Hybrid working system, offering flexibility and a balance between in-office collaboration and remote work.

• Potential for growth into advanced creative leadership positions within the company.

Working Hours: The standard working hours are assumed to be 40 hours per week, typical for full-time positions. The hybrid work system offers flexibility in how these hours are managed, balancing structured workdays with personal needs.

📝 Enhancement Note: The salary estimate is based on current market data for Senior Brand Designers in Malaysia, considering the specified experience level and the common compensation structures in tech-forward companies. The benefits listed are directly extracted from the job description, with added context regarding career progression and professional impact relevant to a senior-level operations role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Insurance Platform, AI Integration)

Bjak operates within the rapidly evolving InsurTech sector, leveraging technology and AI to digitize and improve the insurance industry in Southeast Asia. This industry context means the brand design role is crucial for communicating complex financial services in an accessible and trustworthy manner, while also reflecting innovation and forward-thinking.

Company Size: The provided LinkedIn data indicates a company size of 51-200 employees. This suggests a mid-sized organization that is likely past the early startup chaos but still retains agility and a hands-on culture. For a Senior Brand Designer, this size often means significant impact, direct access to leadership, and the ability to influence brand direction without excessive bureaucracy.

Founded: The company was founded in 2018. This indicates a relatively young company that has achieved significant scale (over 8 million users) and is now focusing on further expansion and integration of advanced technologies like AI. This growth phase suggests a dynamic environment where brand evolution is key to supporting new initiatives and market penetration.

Team Structure:

• Operations: The design team is part of a larger "engineering and product excellence" focused organization with a "very flat organization" structure. This implies direct communication channels and less hierarchical management.

• Reporting: The Senior Brand Designer reports directly to the Creative Manager, suggesting a clear line of command for creative direction and feedback.

• Collaboration: The role emphasizes close collaboration with marketing, content, product, and performance teams, indicating a highly integrated approach to brand development and campaign execution.

Methodology:

• Data-Driven Design: While not explicit, the mention of collaboration with "performance teams" and the goal of "driving results" suggests that design decisions are likely informed by data and performance metrics.

• Agile Development: The "fast-paced, high-iteration environment" points towards agile methodologies where design work is iterative and responsive to feedback and market changes.

• Innovation Focus: The company's mission to build "new, superior applications in emerging use cases as applications become increasingly integrated with AI" highlights a strong emphasis on innovation and the adoption of new technologies.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company's focus on AI integration and its rapid growth phase present an exciting opportunity for a Senior Brand Designer to shape the visual narrative of a leading InsurTech platform. The flat organizational structure and direct reporting line to the Creative Manager suggest a role with significant autonomy and influence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Brand Designer," indicating a mid-to-senior level position within the creative function. It requires a blend of strong individual contribution, creative leadership, and the ability to mentor others. The responsibilities include leading design initiatives, evolving brand identity, and collaborating strategically with other departments, signifying a move beyond pure execution to strategic brand building.

Reporting Structure: The Senior Brand Designer reports directly to the Creative Manager. This provides a clear reporting line and a direct avenue for mentorship, feedback, and career development guidance. It also implies that the Creative Manager will be instrumental in setting the strategic vision for the brand and design efforts.

Operations Impact: The role has a direct and significant impact on BJAK's market presence and user engagement. By "shaping BJAK's brand" and crafting "high-impact design assets," the designer influences how millions of users perceive the company and its offerings. The emphasis on "driving results" through design indicates that the impact is measured not just qualitatively (brand perception) but also quantitatively (user acquisition, conversion rates). The ownership of "high-impact visuals seen by millions of users" provides substantial professional visibility and a tangible measure of influence.

Growth Opportunities:

• Creative Leadership: The role explicitly states "opportunity to grow into a creative leadership role." This suggests a potential pathway to becoming a Creative Lead, Art Director, or even Head of Design within BJAK, especially given the company's growth trajectory and focus on product excellence.

• Skill Development: The company's embrace of "emerging AI tools" and the "fast-moving team" that values "smart design" and "execution" provides ample opportunities to learn and apply new technologies and methodologies. Mentoring junior designers also enhances leadership and communication skills.

• Strategic Influence: By reporting directly to the Creative Manager and contributing "strategic insight to overall brand and design direction," the Senior Brand Designer has the opportunity to influence higher-level marketing and business strategies, moving beyond tactical design execution.

📝 Enhancement Note: The growth trajectory for a Senior Brand Designer at Bjak appears strong, with clear paths for both leadership advancement and continuous skill development in cutting-edge design technologies like AI. The impact of the role is substantial, offering visibility and the chance to influence brand perception on a large scale.

🌐 Work Environment

Office Type: The job description mentions a "Hybrid working system." This typically means a combination of working from the office and working remotely, allowing for flexibility while maintaining in-person collaboration.

Office Location(s): The primary office location is in Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial and residential hub within the Klang Valley, offering good accessibility and amenities.

Workspace Context:

• Collaborative Environment: The "very flat organization" and emphasis on collaboration with marketing, content, and product teams suggest an environment where open communication and teamwork are highly valued. The hybrid model likely supports both focused individual work and dynamic team sessions.

• Tools and Technology: The role requires expertise in industry-standard design software (Adobe Creative Suite, Figma) and motion tools (After Effects, Premiere Pro), with an encouragement to explore AI tools. This indicates a well-equipped design environment focused on modern workflows.

• Team Interaction: The direct reporting line to the Creative Manager and the collaborative nature of the work mean frequent interaction with a dedicated design team and cross-functional partners, fostering a supportive and dynamic creative ecosystem.

Work Schedule: While a standard 40-hour work week is implied, the hybrid system offers flexibility. This allows operations professionals to manage their time effectively, balancing project deadlines with personal commitments, which is crucial for maintaining productivity and well-being in a fast-paced environment.

📝 Enhancement Note: The hybrid work model at Bjak is a key aspect of its work environment, balancing the need for in-person collaboration in their Petaling Jaya office with the flexibility of remote work. This setup is designed to foster productivity and team cohesion in a tech-focused company.

📄 Application & Portfolio Review Process

Interview Process: The interview process for a Senior Brand Designer at a company like Bjak, with a flat structure and focus on excellence, would typically involve multiple stages:

• Initial Screening: A review of the resume and portfolio to assess basic qualifications and alignment with the role requirements.

• Portfolio Presentation & Discussion: A dedicated session where the candidate presents their portfolio, highlighting key projects, design process, and impact. This is where the "design leadership" and ability to "turn complex briefs into clean, engaging, on-brand visuals" will be critically evaluated.

• Skills Assessment/Creative Challenge: Potentially a practical design exercise or case study to evaluate problem-solving skills, application of design principles, and ability to work within brand guidelines under time constraints. This might involve creating a specific asset or refining an existing concept.

• Cross-functional Team Interviews: Meetings with members of the marketing, product, or content teams to assess collaboration style, communication skills, and ability to integrate design with broader business objectives.

• Managerial Interview: A final interview with the Creative Manager (and potentially other senior leaders) to discuss career aspirations, cultural fit, and strategic contributions.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your senior-level capabilities, brand storytelling, visual excellence, and leadership. Prioritize work that aligns with Bjak's industry (InsurTech, AI) or shows adaptability across diverse audiences.

• Showcase Process: For each project, clearly articulate the brief, your thought process, design iterations, challenges faced, and the final solution. Use visuals to illustrate your journey.

• Quantify Impact: Wherever possible, include metrics (e.g., engagement rates, conversion improvements, brand recognition scores) to demonstrate the tangible results of your design work. For performance marketing visuals, highlight conversion data.

• Highlight Leadership: Include examples where you mentored junior designers, led creative initiatives, or contributed strategic direction. Explain your approach to guiding creative execution.

• Tailor for Bjak: Ensure your portfolio presentation emphasizes how your skills and experience can directly benefit Bjak's mission and brand. Reference their current branding and identify areas where you can add value.

Challenge Preparation:

• Understand Bjak's Brand: Thoroughly research BJAK's current brand identity, messaging, target audiences, and competitive landscape. Identify strengths and potential areas for enhancement.

• Anticipate Design Briefs: Be prepared for a challenge that might involve creating a social media campaign graphic, a web banner, or a product visual that aligns with BJAK's brand and objectives. Practice translating a brief into a concise visual concept.

• Demonstrate AI Tool Proficiency: If a challenge involves AI tools, be ready to discuss how you would leverage them for ideation or asset generation while maintaining brand integrity and quality.

• Articulate Your Rationale: Be ready to clearly explain the strategic thinking behind your design choices, including typography, color, composition, and messaging, especially in relation to driving results.

📝 Enhancement Note: The interview process is designed to thoroughly assess not only design skills but also strategic thinking, leadership potential, and collaborative abilities. A strong portfolio that showcases process, impact, and leadership is paramount. The mention of AI tools suggests that candidates should be prepared to discuss their experience or interest in leveraging these technologies in their design workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design and image manipulation. This includes Photoshop, Illustrator, and InDesign, which are foundational for creating a wide range of visual assets.

• Figma: A collaborative interface design tool, crucial for modern design workflows, prototyping, and team-based design projects. Its emphasis on real-time collaboration makes it ideal for cross-functional teams.

• Motion Design Tools: Expertise in After Effects and/or Premiere Pro is required for creating dynamic animations, video content, and motion graphics that enhance engagement across digital platforms.

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• AI Tools for Design: The role explicitly mentions experience or interest in using AI tools for design ideation and production. This indicates an openness to integrating tools like Midjourney, DALL-E, or other AI-assisted design platforms into the workflow to enhance creativity and efficiency.

📝 Enhancement Note: The technology stack emphasizes industry-standard design software complemented by modern collaborative tools and a forward-looking embrace of AI. Proficiency in these tools, particularly Figma and motion graphics software, is critical for success in this role. The designer's work will be indirectly influenced by analytics and CRM data, requiring an understanding of how design impacts business metrics.

👥 Team Culture & Values

Operations Values:

• Engineering and Product Excellence: This is a core tenet of BJAK's culture. For a Senior Brand Designer, this translates to a commitment to high-quality execution, meticulous attention to detail, and a focus on creating designs that are not only aesthetically pleasing but also functional and user-centric.

• Data-Driven Decision Making: While the role is creative, the collaboration with performance teams suggests that design choices should be informed by data and aimed at achieving measurable business outcomes. This means understanding how design impacts metrics like engagement, conversion, and brand perception.

• Innovation and AI Integration: BJAK's mission to build applications integrated with AI highlights a culture that embraces new technologies and forward-thinking solutions. Designers are expected to be curious and willing to explore how AI can enhance creative processes and outputs.

• Hands-On & Direct Contribution: The statement that "All members are expected to be hands-on and to contribute directly" means designers are not just order-takers but active participants in shaping the brand and its communication. This fosters a culture of ownership and accountability.

• Efficiency and Speed: The "fast-paced, high-iteration environment" and the need to deliver "impactful design assets" suggest a culture that values efficiency, agility, and the ability to produce high-quality work quickly.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing, content, product, and performance teams. This indicates a highly integrated approach where design is not siloed but works in tandem with other departments to achieve shared goals.

• Mentorship and Guidance: A key aspect of the Senior role is to "mentor junior designers, guide creative execution, and support team-wide improvement." This fosters a culture of knowledge sharing and collective growth within the design team.

• Strategic Partnership: By reporting directly to the Creative Manager and contributing strategic insight, the Senior Brand Designer acts as a strategic partner in shaping the overall brand direction, rather than just an executor of tasks.

• Feedback-Oriented: The "high-iteration environment" implies a willingness to give and receive constructive feedback, which is essential for continuous improvement and ensuring designs meet objectives.

📝 Enhancement Note: BJAK's culture is characterized by a strong emphasis on excellence, innovation, and collaboration, particularly within its flat organizational structure. The Senior Brand Designer is expected to embody these values, contributing strategically while also mentoring others and embracing new technologies like AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: A key challenge will be maintaining a cohesive and premium brand identity across a wide range of applications (consumer, partner, internal) and campaign objectives, while also adapting visual language for different audiences.

• Driving Measurable Results through Design: Translating creative vision into tangible business outcomes (e.g., increased conversions, engagement) requires a deep understanding of marketing objectives and performance metrics, which can be challenging for purely creative roles.

• Integrating AI Tools Effectively: While encouraged, seamlessly integrating new AI tools into an established design workflow requires experimentation, critical evaluation, and ensuring that AI-generated elements align with BJAK's brand standards and quality expectations.

• Navigating a Fast-Paced, High-Iteration Environment: Adapting to rapid feedback cycles and frequent project changes while maintaining high-quality output requires strong time management, prioritization skills, and resilience.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in motion graphics, potentially exploring VFX, and mastering advanced features of Adobe Creative Suite and Figma.

• AI in Design Specialization: Becoming a go-to expert within BJAK for leveraging AI tools in the design process, from ideation to asset generation, positioning oneself at the forefront of design innovation.

• Creative Leadership Development: Through mentoring junior designers and contributing to strategic brand direction, there are clear opportunities to develop leadership skills, project management, and stakeholder communication.

• Industry Exposure: As BJAK expands and potentially engages in industry events or conferences, there will be opportunities to stay abreast of the latest design trends, technologies, and best practices in the InsurTech and broader tech sectors.

• Cross-Functional Acumen: Working closely with marketing, product, and performance teams provides invaluable insight into business strategy, user psychology, and data analytics, broadening one's understanding beyond pure design.

📝 Enhancement Note: The challenges presented are typical for a senior role in a dynamic tech company, requiring a blend of creative excellence, strategic thinking, and adaptability. The growth opportunities are significant, particularly in the areas of creative leadership and AI-driven design innovation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you successfully evolved a brand identity. What was your process, and what were the key outcomes?" (Focus on your strategic approach, understanding of brand architecture, and ability to measure impact.)

• "How would you approach designing a campaign for a new product launch that needs to appeal to both young consumers and established business partners?" (Demonstrate your ability to tailor visual language for different demographics while maintaining brand consistency.)

• "Walk us through a complex design brief you received and how you translated it into a successful visual asset. What challenges did you face, and how did you overcome them?" (Highlight your problem-solving skills, creative process, and ability to deliver results.)

Company & Culture Questions:

• "What do you know about BJAK and the InsurTech industry? How do you see design playing a role in our mission?" (Research BJAK's mission, products, and current market position. Connect your design philosophy to their goals.)

• "Our culture emphasizes engineering and product excellence. How do you, as a designer, contribute to this culture?" (Discuss your commitment to quality, attention to detail, and collaboration with engineering/product teams.)

• "Describe your experience mentoring junior designers. What is your approach to providing feedback and fostering growth?" (Illustrate your leadership style and ability to develop talent.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your career trajectory and design philosophy. Then, select 3-5 of your strongest projects that best represent your senior-level skills, leadership, and ability to drive results.

• Tell a Story: For each project, clearly articulate the problem statement, your role and responsibilities, the creative process and key decisions made, the final solution, and most importantly, the measurable impact or outcomes. Use compelling visuals and concise descriptions.

• Emphasize Strategic Thinking: Highlight why you made certain design choices, linking them to business objectives, target audience needs, or brand strategy. Demonstrate that you understand the strategic purpose behind your creative work.

• Showcase Versatility: Include examples that span different mediums (web, social, product, campaigns) and demonstrate your ability to adapt your style while maintaining brand integrity. If relevant, include examples showcasing AI tool usage or motion design.

• Be Prepared for Questions: Anticipate questions about your process, decision-making, challenges, and how your work aligns with BJAK's specific needs and industry.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative vision, strategic business understanding, and leadership capabilities. Your portfolio is your primary tool to showcase these attributes, so practice presenting it with clarity, confidence, and a focus on measurable impact.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature projects that align with BJAK's industry (InsurTech, AI) and showcase your brand storytelling, visual excellence, and leadership capabilities. Prioritize examples demonstrating how your design work drove measurable results or strengthened brand identity.

• Resume Optimization: Ensure your resume clearly highlights your 5-8 years of experience, proficiency in Adobe Creative Suite, Figma, and motion graphics tools, and any experience with AI design tools. Use keywords from the job description such as "brand identity," "visual design," "creative direction," and "mentoring."

• Prepare Your Presentation: Practice a concise and impactful presentation of your portfolio, focusing on the process, rationale, and quantifiable outcomes of your key projects. Be ready to discuss your approach to brand evolution and collaboration.

• Research BJAK: Thoroughly understand Bjak's mission, products, target audience, and current branding. Prepare thoughtful questions about their brand strategy, design challenges, and team culture to demonstrate your engagement and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.