Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-06-05

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the development and execution of impactful visual design assets that define and elevate BJAK's brand presence across all digital and marketing channels.

• Drive the evolution and consistent application of BJAK's brand identity, ensuring a premium and cohesive user experience across diverse platforms.

• Foster strong cross-functional collaborations with marketing, content, product, and performance teams to align design strategies with business objectives and drive measurable results.

• Champion brand storytelling through visual design, adapting creative language to resonate with distinct audiences including consumers, partners, and internal stakeholders.

• Maintain and refine comprehensive brand guidelines, setting and upholding standards for design quality and consistency across all outputs.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, implying a significant level of creative ownership and strategic input. The focus on "shaping brand," "leading creation," and "evolving identity" suggests a need for a candidate who can not only execute but also strategize and influence brand direction. The "Senior" title, coupled with a 5-8 year experience requirement and mentorship responsibilities, indicates a role that bridges hands-on design with creative leadership within a fast-paced environment. The integration of AI tools into design processes highlights a forward-thinking approach to creative operations.

📈 Primary Responsibilities

• Lead the conceptualization and design of high-impact visual assets for integrated marketing campaigns, social media content, web interfaces, product visuals, and other marketing collateral.

• Proactively evolve and strengthen BJAK's overarching brand identity, ensuring its clarity, consistency, and premium execution across all touchpoints and brand surfaces.

• Collaborate closely with marketing, content, product, and performance teams to ensure all design deliverables are on-brand, strategically aligned, and contribute to achieving key business results.

• Design and adapt visual language to effectively communicate with diverse audiences, including consumers, business partners, and internal teams, maintaining brand integrity across all segments.

• Develop, maintain, and rigorously enforce BJAK’s brand guidelines, ensuring adherence to top-tier quality standards for all visual outputs.

• Mentor and guide junior designers, providing constructive feedback, fostering creative growth, and supporting overall team-wide improvement in design execution and strategic thinking.

• Report directly to the Creative Manager, contributing strategic insights and recommendations to the broader brand and design direction initiatives.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic leadership. The expectation to "lead the creation," "evolve and strengthen," and "contribute strategic insight" points to a role that requires not just design skills but also the ability to influence and guide. The focus on "on-brand work that drives results" highlights the need for a designer who understands the business impact of their creative output, a key characteristic in design operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a Senior Brand Designer role. Equivalent practical experience and a strong portfolio can often substitute for formal education.

Experience: 5–8 years of progressive experience in brand design, graphic design, or creative roles, with a strong preference for experience within fast-paced startup environments or agencies that manage multiple high-profile brands.

Required Skills:

• Proven expertise in brand storytelling through compelling visual design, capable of translating complex briefs into clear, engaging, and on-brand visuals.

• Exceptional command of layout, typography, composition, color theory, and overall brand consistency principles.

• Advanced proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Demonstrated experience with motion design tools such as Adobe After Effects or Premiere Pro for creating dynamic visual content.

• A strong portfolio that clearly showcases brand storytelling capabilities, visual excellence, and evidence of design leadership.

• Ability to take initiative, manage projects autonomously, and proactively bring new creative ideas to the forefront.

• Comfort and adaptability in a fast-paced, high-iteration work environment, with the capacity to manage multiple projects simultaneously.

• Experience or a strong interest in leveraging AI tools for design ideation, asset generation, and production workflows. Preferred Skills:

• Experience in creating high-performance marketing visuals and commercial campaign assets.

• Proficiency in motion graphics, including animation principles, and basic skills in sound editing or visual effects (VFX).

• Familiarity with design systems, template creation, and managing brand libraries for scalable design implementation.

📝 Enhancement Note: The skill set requirements are tailored for a senior role, emphasizing not just technical proficiency but also strategic thinking and leadership potential. The inclusion of AI tools and motion graphics, alongside traditional design software, reflects modern design operations demands. The portfolio requirement is highlighted as a critical component for demonstrating these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of projects demonstrating comprehensive brand identity development, from initial concept to final execution.

• Case studies showcasing the strategic thinking behind design decisions, including audience analysis, problem definition, and how design addressed specific business objectives.

• Examples of high-impact campaign visuals, social media assets, and web/product interface designs that highlight adaptability and creative problem-solving.

• Visualizations of brand evolution or refinement, illustrating the ability to strengthen and maintain brand consistency over time.

• Demonstrations of leadership in design, such as mentorship contributions or guiding creative direction on past projects. Process Documentation:

• Project walkthroughs detailing the design process from brief interpretation to final delivery, emphasizing efficiency and collaboration.

• Examples of how brand guidelines were developed, implemented, and enforced to ensure consistent quality across various outputs.

• Documentation of how design contributed to specific campaign or business results, ideally with measurable outcomes.

• Evidence of iterative design processes, including user feedback incorporation and refinement stages.

📝 Enhancement Note: For a Senior Brand Designer, the portfolio is not just a showcase of aesthetic skills but a demonstration of strategic thinking, process management, and the ability to drive business results through design. The emphasis on process documentation and case studies is crucial for illustrating how the candidate approaches design challenges and collaborates within a team.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Brand Designer with 5-8 years of experience in Malaysia, particularly in the Klang Valley area (Selangor), the estimated annual salary range is approximately MYR 80,000 to MYR 130,000. This estimate accounts for the cost of living in Petaling Jaya and the competitive market for experienced design professionals in tech-forward companies.

Benefits:

• Competitive salary package commensurate with experience and responsibilities.

• Opportunity for significant career growth, with the potential to evolve into a creative leadership role.

• Ownership and direct impact on high-visibility visuals seen by millions of users across the region.

• A dynamic and collaborative team environment that values clear thinking, smart design execution, and innovation.

• A company culture that actively encourages creativity, experimentation, and continuous learning.

• Hybrid working system, offering flexibility between office-based collaboration and remote work.

Working Hours: The standard working hours are likely 40 hours per week, typical for a full-time role. The hybrid work system suggests flexibility in daily scheduling, with expectations for core collaboration hours when in the office.

📝 Enhancement Note: The salary range is estimated based on data for senior-level design roles in Malaysia, considering the location and industry. The benefits listed are directly extracted and expanded upon from the job description, highlighting the career progression and impact opportunities relevant to a senior role.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the technology sector, specifically focusing on application platforms and digitizing industries, with a notable presence in insurance technology (insurtech) in Southeast Asia. BJAK's mission to create successful businesses and contribute positively to society through efficiency, especially with the integration of AI, positions it as an innovative and forward-thinking organization.

Company Size: BJAK is described as having a "densely talented, highly motivated" team within a "very flat organization." While specific numbers aren't provided, this suggests a company that is likely mid-sized to large, with a strong emphasis on talent density and direct contribution. This environment often fosters agility and rapid decision-making.

Founded: The founding date is not explicitly provided, but the description mentions developing the "first and leading insurance platform in Southeast Asia." This implies a history of successful product development and market leadership.

Team Structure:

• The design team likely includes a Creative Manager as the direct report, with opportunities for mentorship of junior designers.

• The organization operates with a "very flat" structure, suggesting direct access to decision-makers and cross-functional collaboration is highly encouraged.

• Collaboration is expected to be extensive with marketing, content, product, and performance teams, indicating a strong GTM (Go-To-Market) alignment for design initiatives. Methodology:

• The company emphasizes engineering and product excellence, with a focus on building "superior applications." This suggests a data-driven and results-oriented approach to all functions, including design.

• The integration of AI into new applications points to a culture that embraces cutting-edge technology and innovation.

• The flat organization structure likely promotes agile methodologies, rapid prototyping, and iterative development cycles.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is characterized by a strong emphasis on talent, innovation, and a flat organizational structure. For a Senior Brand Designer, this means an environment where individual contributions are highly visible, collaboration is direct, and there's an opportunity to influence brand strategy within a tech-forward, results-driven company.

📈 Career & Growth Analysis

Operations Career Level: This role is at the Senior level, indicating a significant degree of autonomy, responsibility, and expected contribution to strategic brand direction. It's a position that requires not just creative execution but also leadership, mentorship, and the ability to translate business objectives into impactful visual strategies.

Reporting Structure: The Senior Brand Designer reports directly to the Creative Manager. This structure provides a clear line of reporting for guidance, feedback, and strategic alignment, while also offering opportunities for direct interaction with higher leadership given the company's flat organizational model.

Operations Impact: The Senior Brand Designer will have a direct and significant impact on BJAK's brand perception, market positioning, and user engagement. By creating high-impact visuals and evolving the brand identity, this role will influence customer acquisition, retention, and overall business success across millions of users. The role is integral to communicating the company's mission and value proposition effectively.

Growth Opportunities:

• Creative Leadership: The explicit mention of an "opportunity to grow into a creative leadership role" suggests a clear career path towards management or senior individual contributor roles with greater strategic scope.

• Skill Development: Continuous learning is encouraged, with opportunities to deepen expertise in motion graphics, AI design tools, and potentially performance marketing visuals. Participation in industry trends and emerging technologies will be key.

• Cross-functional Advancement: The collaborative nature of the role and the company's flat structure offer opportunities to gain broader business acumen and potentially transition into roles with wider GTM responsibilities or product strategy involvement.

📝 Enhancement Note: The growth potential is framed around leadership, specialized skill development (especially in emerging areas like AI), and broadening business impact within a fast-paced tech environment. This aligns with typical career progressions for senior design professionals in innovative companies.

🌐 Work Environment

Office Type: The company offers a Hybrid working system. This typically means a blend of in-office collaboration and remote work, allowing for flexibility while maintaining opportunities for in-person teamwork and ideation.

Office Location(s): The role is based in Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial and residential hub within the Klang Valley, offering good accessibility and amenities.

Workspace Context:

• The workspace is designed to foster collaboration, with opportunities for direct interaction with marketing, content, product, and performance teams.

• Given the company's focus on engineering and product excellence, the environment is likely equipped with modern design tools and technology, including access to AI tools and robust creative software.

• The flat organizational structure encourages an open and communicative environment, where ideas can be shared freely and team members can easily connect with colleagues across departments.

Work Schedule: While a standard 40-hour work week is assumed, the hybrid model offers flexibility. The emphasis on results and a fast-paced environment suggests that while hours may be standard, a focus on output and meeting deadlines is paramount.

📝 Enhancement Note: The hybrid model and the focus on collaboration within a flat organization suggest an environment that balances flexibility with the need for in-person synergy, particularly for creative brainstorming and strategic alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and a strong portfolio showcasing relevant brand design experience and leadership.

• Portfolio Presentation/Deep Dive: Candidates will likely be asked to present their portfolio, discussing key projects, design rationale, and their role in achieving objectives. This stage assesses strategic thinking, storytelling, and the ability to articulate design decisions.

• Skills Assessment/Creative Challenge: A practical exercise or case study may be given to evaluate design skills, problem-solving abilities, and how well candidates can apply BJAK's brand principles or address a specific design challenge. This could involve translating a brief into visual concepts or refining existing assets.

• Team/Cross-functional Interviews: Meetings with the Creative Manager, potential team members, and key stakeholders from marketing, product, or content teams to assess cultural fit, collaboration style, and ability to work effectively in a cross-functional environment.

• Final Interview: Likely with senior leadership to discuss overall strategic fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate brand identity development, campaign execution, and leadership. Tailor your selection to highlight skills mentioned in the job description (e.g., AI tools, motion graphics, performance marketing visuals).

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, the design process, your strategic decisions, and the measurable results or impact. Use visuals effectively to support your narrative.

• Showcase Process: Include sketches, mood boards, wireframes, or early concepts to illustrate your thought process and iterative approach.

• Highlight Leadership: If applicable, point to instances where you mentored junior designers, led creative direction, or influenced brand strategy.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Be prepared to present it digitally and discuss it confidently.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's current brand identity, target audience, and market positioning. Analyze their existing marketing materials and digital presence.

• Practice Problem-Solving: Be prepared for design challenges that require quick thinking and creative solutions. Practice translating abstract concepts into concrete visual ideas.

• Articulate Strategy: Focus on explaining the "why" behind your design choices, linking them to business objectives and audience needs.

• Demonstrate Tool Proficiency: Be ready to discuss your experience with Adobe Creative Suite, Figma, and motion/AI tools.

📝 Enhancement Note: The interview process emphasizes a thorough evaluation of design strategy, execution skills, and collaborative capabilities. The portfolio review is positioned as a critical component, requiring candidates to demonstrate not just creative output but also the strategic thinking and problem-solving skills essential for a senior role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for comprehensive graphic design, photo editing, and illustration work. Proficiency in Photoshop, Illustrator, and InDesign is expected.

• Figma: A critical tool for UI/UX design, prototyping, and collaborative design workflows, especially for web and product visuals.

• Motion Design Software: Expertise in Adobe After Effects or Premiere Pro is required for creating dynamic content, animations, and video assets.

Analytics & Reporting:

• While not explicitly a design tool, familiarity with how design assets perform is beneficial. Understanding analytics platforms (e.g., Google Analytics, social media analytics) to interpret the impact of visual campaigns would be advantageous. CRM & Automation:

• No direct CRM or automation tool requirements are listed for this design role, but understanding how design assets are deployed through marketing automation platforms or integrated into CRM campaigns can be a plus.

📝 Enhancement Note: The technology stack focuses heavily on core design and motion graphics software, with Figma highlighted for collaborative and UI/UX aspects. The inclusion of AI design tools indicates a need for adaptability and forward-thinking in the candidate's technical skillset.

👥 Team Culture & Values

Operations Values:

• Excellence & Execution: A strong emphasis on "engineering and product excellence" and "execution" suggests a culture that values high-quality output and efficient delivery. For design, this translates to craft, attention to detail, and consistent brand standards.

• Innovation & Experimentation: The company encourages "creativity and experimentation" and is building new applications integrated with AI, indicating a forward-thinking and innovative spirit.

• Impact & Efficiency: The mission to make society "more efficient" and the focus on "driving results" implies that design contributions are expected to have a tangible, positive impact on business goals.

• Collaboration & Flat Organization: The "very flat organization" and the need to "collaborate closely" highlight a culture that values open communication, teamwork, and direct contribution from all levels.

Collaboration Style:

• Cross-functional Integration: Expected to work closely with marketing, content, product, and performance teams, requiring strong communication and partnership skills to ensure design aligns with broader business strategies.

• Mentorship and Guidance: A willingness and ability to mentor junior designers, fostering a supportive and growth-oriented team dynamic.

• Agile & Iterative: The fast-paced environment and focus on product excellence suggest a collaborative style that embraces agile principles, rapid prototyping, and iterative feedback loops.

📝 Enhancement Note: The company culture values high performance, innovation, and collaborative teamwork. For a Senior Brand Designer, this means being adaptable, results-oriented, and able to thrive in a dynamic environment where creative input is valued and expected to drive business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: Effectively maintaining a premium and consistent brand identity across various audiences (consumers, partners, internal) and platforms while adapting visual language seamlessly.

• Driving Results through Design: Proving the direct impact of design assets on business objectives (e.g., campaign performance, user engagement) in a data-driven environment.

• Rapid Iteration & Fast Pace: Thriving in a high-iteration environment that demands quick turnaround times and adaptability without compromising design quality.

• Integrating Emerging Technologies: Staying abreast of and effectively integrating new tools, particularly AI in design, into existing workflows and creative processes.

Learning & Development Opportunities:

• Creative Leadership Development: Direct path and opportunity to grow into a creative leadership role, taking on more strategic responsibilities and managing design initiatives.

• Specialized Skill Enhancement: Deepen expertise in motion graphics, AI-driven design tools, and performance marketing visuals through hands-on project work and potential training.

• Industry Exposure: As a leading insurtech and tech platform company, BJAK likely offers exposure to cutting-edge product development and market strategies, fostering broad professional growth.

• Mentorship: Opportunity to mentor junior designers, further developing leadership and communication skills.

📝 Enhancement Note: The challenges are typical for a senior creative role in a fast-paced tech company, emphasizing adaptability, strategic thinking, and the ability to leverage new technologies. The growth opportunities are clearly defined, focusing on leadership progression and specialized skill development, aligning with the role's senior level.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you evolved or significantly strengthened a brand's identity. What was your process, and what were the results?" (Focus on strategic thinking, execution, and impact.)

• "How do you ensure brand consistency across diverse platforms and audiences while also adapting the visual language?" (Demonstrate understanding of brand strategy and audience segmentation.)

• "Walk us through a high-impact visual asset you created for a campaign. What was the objective, your approach, and how did it perform?" (Prepare a case study showcasing your process and results.)

• "How do you approach mentoring junior designers and guiding creative execution within a team?" (Highlight leadership and collaborative skills.) Company & Culture Questions:

• "Based on your research, what do you think is BJAK's biggest brand challenge or opportunity, and how would you address it visually?" (Showcase your understanding of the company and strategic design thinking.)

• "Describe your experience working in a flat organization and collaborating with cross-functional teams like marketing and product." (Emphasize adaptability and teamwork.)

• "How do you stay updated on design trends, especially emerging technologies like AI, and how have you incorporated them into your work?" (Demonstrate a proactive learning mindset.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your solution, your specific role, the tools used, the design process, and the outcome/impact.

• Highlight Leadership & Strategy: Emphasize instances where you took initiative, made strategic design decisions, or mentored others.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your designs (e.g., increased engagement, conversion rates, brand recognition).

• Be Prepared for Deep Dives: Anticipate questions about your creative process, technical choices, and how you handle feedback or challenges. Be ready to discuss your experience with AI tools.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a results-oriented approach, and strong collaborative skills, backed by tangible examples from the candidate's portfolio and experience. Understanding BJAK's specific context and embracing the company's values will be crucial.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Tailor your Resume: Highlight 5-8 years of relevant brand design experience, emphasizing achievements in brand identity development, campaign execution, and creative leadership. Integrate keywords such as "Brand Design," "Visual Storytelling," "Adobe Creative Suite," "Figma," "Motion Graphics," and "AI Design Tools."

• Curate Your Portfolio: Select 3-5 key projects that best showcase your ability to shape brand narratives, execute high-impact visuals, and demonstrate design leadership. Prepare to discuss your strategic approach, process, and the impact of your work.

• Prepare for Case Studies: Be ready to present specific case studies from your portfolio, detailing the challenge, your solution, the process, and measurable results. Practice articulating your design rationale clearly and concisely.

• Research BJAK: Thoroughly research BJAK's mission, values, current brand presence, and target markets. Understand their position in the insurtech industry and their embrace of AI. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.