Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: May 29, 2026

Experience Level: Mid-Senior to Senior Level (5-8 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the development and execution of high-impact visual design assets that define and elevate the BJAK brand across all consumer-facing and internal touchpoints.

• Drive the evolution and consistent application of BJAK's brand identity, ensuring a premium, cohesive, and impactful visual narrative that resonates with diverse audiences.

• Foster a culture of design excellence and continuous improvement by mentoring junior designers and providing strategic creative direction to the broader team.

• Collaborate closely with cross-functional departments, including marketing, content, product, and performance teams, to translate business objectives into compelling visual strategies.

• Champion best practices in brand stewardship and design execution, maintaining and refining brand guidelines to uphold the highest standards of visual communication.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, implying a significant level of autonomy and responsibility in shaping the company's visual identity. The emphasis on "leading the creation," "evolving and strengthening," and "mentoring junior designers" suggests a hybrid individual contributor and leadership role within the creative function, closely aligned with Marketing Operations and Creative Operations. The focus on driving results and collaborating with performance teams indicates a need for data-informed design decision-making.

📈 Primary Responsibilities

• Lead the end-to-end design process for critical marketing campaigns, social media content, web assets, product visuals, and other marketing collateral, ensuring brand consistency and strategic alignment.

• Develop and maintain a comprehensive understanding of BJAK's target audiences (consumers, partners, internal teams) to tailor visual communication effectively and drive engagement.

• Actively contribute to the strategic planning of brand initiatives, providing design insights and creative solutions that support business objectives and market positioning.

• Implement and refine design workflows and processes to enhance efficiency, collaboration, and the quality of design outputs within the creative team.

• Oversee the creation and management of design assets, ensuring adherence to brand guidelines, technical specifications, and project timelines.

• Conduct design reviews, provide constructive feedback to peers and junior designers, and champion a culture of continuous learning and skill development within the design function.

• Partner with performance marketing teams to design A/B testable creative assets that optimize campaign effectiveness and user acquisition strategies, analyzing results to inform future design iterations.

📝 Enhancement Note: The responsibilities highlight a need for strategic thinking and execution capabilities, extending beyond standard graphic design tasks. The mention of "driving results" and collaborating with "performance teams" suggests that design effectiveness will be measured by its impact on key business metrics, a common expectation in operations-focused roles. Mentorship responsibilities also point towards a more senior position within the team structure.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field. While not explicitly stated, a strong academic foundation in design principles is typically expected for senior roles.

Experience: 5–8 years of progressive experience in brand design, graphic design, or creative roles, preferably within fast-paced environments such as startups or agencies. Demonstrable experience in leading design projects and mentoring junior talent is crucial.

Required Skills:

• Brand Design & Storytelling: Proven ability to craft compelling brand narratives through visual design, with a strong portfolio showcasing brand identity development and campaign execution.

• Visual Design Excellence: Mastery of layout, typography, composition, color theory, and visual hierarchy to create aesthetically pleasing and effective designs.

• Software Proficiency: Expert-level command of Adobe Creative Suite (Photoshop, Illustrator, InDesign), and proficiency in collaborative design tools such as Figma.

• Motion Graphics & Animation: Expertise in motion design principles and practical experience with tools like Adobe After Effects and Premiere Pro for creating dynamic visual content.

• Brand Guideline Development & Management: Ability to create, maintain, and enforce comprehensive brand guidelines to ensure consistent and premium execution across all touchpoints.

• Cross-functional Collaboration: Demonstrated ability to effectively partner with marketing, product, content, and performance teams, translating strategic objectives into impactful visual solutions.

• Creative Direction & Mentorship: Experience in guiding creative execution, providing constructive feedback, and mentoring junior designers to foster skill development and team growth.

Preferred Skills:

• AI Design Tools Integration: Experience or a strong interest in leveraging AI tools for design ideation, asset generation, and workflow optimization.

• Performance Marketing Creative: Experience designing visuals specifically for performance marketing campaigns, with an understanding of A/B testing and conversion optimization principles.

• Motion Graphics & Advanced Animation: Advanced skills in motion graphics, including 3D animation, VFX, or basic video editing and sound design.

• Design Systems & Templating: Familiarity with creating and utilizing design systems, templates, and brand libraries for scalable and efficient design production.

📝 Enhancement Note: The required skills are comprehensive and align with a senior role. The emphasis on "AI tools for design ideation and production" is a forward-looking requirement, reflecting the company's mission to integrate AI. The preference for performance marketing creative experience suggests that the role will involve not just aesthetic appeal but also measurable business impact. The inclusion of mentorship points to leadership potential within the team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust digital portfolio showcasing a minimum of 5-8 years of professional design work, with a strong emphasis on brand identity development, campaign execution, and visual storytelling.

• Case studies demonstrating leadership in design projects, highlighting the candidate's role in strategy, concept development, execution, and successful outcomes.

• Examples of work created for diverse platforms and audiences, including web, social media, product visuals, and marketing materials, illustrating adaptability.

• A clear demonstration of how design decisions were made to achieve specific business objectives, particularly in areas like user engagement, brand recognition, or conversion rates.

Process Documentation:

• Demonstrations of how brand guidelines were developed, implemented, and maintained, outlining the process for ensuring consistency and quality control.

• Examples of workflow design and