Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Bjak (ActAI)

Location: London, England, United Kingdom

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: 2026-08-24

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the visual identity development and evolution for ActAI, a new AI-native application company, ensuring a cohesive and impactful brand presence across all touchpoints.

• Translate abstract AI concepts and product benefits into compelling visual narratives that resonate with a global audience, focusing on user-friendliness and minimal prompting.

• Design and execute a wide range of visual assets for product launches, marketing campaigns, website enhancements, recruiting materials, social media, presentations, and merchandise, all while maintaining brand integrity.

• Establish and meticulously maintain comprehensive brand guidelines and design templates to ensure consistency and quality in all visual communications, acting as the guardian of the ActAI brand aesthetic.

📝 Enhancement Note: The role is for a Senior Brand Designer at ActAI (part of Bjak), focusing on building a global AI brand from the ground up. The "Senior" designation, combined with the responsibility of establishing a brand "from the ground up," suggests a significant level of autonomy and strategic input expected from the candidate. The emphasis on AI-native applications and user-friendliness indicates a need for designers who can simplify complex technology visually.

📈 Primary Responsibilities

• Develop and continuously evolve ActAI's core visual identity, including logo systems, color palettes, typography, and imagery, ensuring it aligns with the company's mission of making AI accessible and practical.

• Design high-impact visual assets for key marketing initiatives, product launch campaigns, website redesigns, social media content, and internal presentations, ensuring all materials are on-brand and effectively communicate value propositions.

• Create engaging graphics and visual elements for ActAI's website, recruitment pages, event collateral, and branded merchandise, enhancing user experience and brand recognition.

• Establish, document, and enforce comprehensive brand guidelines and design templates to ensure consistency and quality across all internal and external visual communications.

• Collaborate closely with product, marketing, and engineering teams to translate product features, user benefits, and company values into impactful visual designs that drive engagement and understanding.

• Champion brand consistency across all platforms and mediums, acting as the primary point of contact for design-related inquiries and ensuring adherence to brand standards.

• Research and implement innovative design trends, particularly within the technology and AI sectors, to keep ActAI's visual identity modern, relevant, and competitive.

📝 Enhancement Note: The responsibilities listed are derived from the general description, emphasizing the strategic and execution-oriented nature of a Senior Brand Designer role in a startup environment. The focus is on brand building, asset creation, and consistency management, all critical for establishing a new technology brand.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Branding, or a related field is typically expected, though a strong portfolio demonstrating equivalent experience and expertise will also be considered. Experience:

• 5-10 years of professional experience in visual design, brand design, or graphic design, with a significant portion focused on brand identity development and marketing collateral creation.

• Demonstrated experience working within fast-paced environments, ideally within the technology or startup sector, showcasing an ability to adapt and execute under ambiguity.

• Proven track record of successfully developing and evolving brand identities from concept to implementation. Required Skills:

• Portfolio: A strong, curated portfolio showcasing a range of visual and brand design projects, with a clear emphasis on brand identity development, typography, layout, and visual communication.

• Visual Design Expertise: Exceptional skills in typography, layout design, color theory, and visual hierarchy, with a keen eye for detail and aesthetic quality.

• Brand Identity Development: Proven ability to conceptualize, develop, and evolve comprehensive brand identities, including logo systems, style guides, and brand voice integration.

• Software Proficiency: Advanced proficiency in industry-standard design tools, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Visual Communication: Ability to translate complex ideas and product features into clear, compelling visual assets that effectively communicate value and drive user understanding.

Preferred Skills:

• Experience designing for AI or technology-focused companies, understanding the nuances of communicating complex technical concepts visually.

• Familiarity with motion graphics or animation principles for creating dynamic visual assets.

• Experience with user interface (UI) design principles and how brand identity integrates with user experience (UX).

• Knowledge of web design best practices and how brand elements translate to digital platforms.

• Experience in creating and managing design systems.

📝 Enhancement Note: The experience level is inferred from "Senior" in the job title and aligns with typical industry expectations for such a role, especially one involving foundational brand building. The skills are directly extracted from the job description, with added context to emphasize their relevance to brand operations and visual strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Case Studies: Detailed case studies showcasing the process of developing or evolving a brand identity, from initial research and concept generation to final execution and implementation across various channels.

• Visual Asset Examples: A diverse collection of high-quality visual assets, including marketing collateral, website graphics, social media content, presentations, and potentially merchandise designs, demonstrating versatility and execution excellence.

• Process Documentation: Evidence of how design decisions were made, including mood boards, sketches, wireframes (if applicable to brand rollout), and rationale behind creative choices, demonstrating a structured approach.

• Tool Proficiency Demonstration: Visual examples that clearly indicate proficiency with Figma and Adobe Creative Suite, showcasing complex design work and efficient use of these tools.

Process Documentation:

• Brand Guideline Creation: Examples of comprehensive brand guidelines that clearly articulate visual identity standards, including typography, color palettes, logo usage, imagery style, and tone of voice.

• Template Design & Standardization: Demonstrations of designed templates (e.g., presentation decks, social media posts, email banners) that ensure brand consistency and streamline content creation for various teams.

• Cross-Functional Collaboration Evidence: Examples of how design processes integrated with marketing, product, or other departments, highlighting collaboration and feedback incorporation to achieve unified brand messaging.

📝 Enhancement Note: Portfolio requirements are tailored to a Senior Brand Designer role, emphasizing the need to showcase not just final outputs but also the strategic thinking, process, and documentation behind them, crucial for establishing and maintaining a brand's visual integrity.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior Brand Designer in London with 5-10 years of experience, the estimated annual salary range is £55,000 - £75,000. This range accounts for the cost of living in London, the seniority of the role, and the significant responsibility of building a brand from scratch in the competitive AI tech sector. Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage to support employee well-being.

• Generous Paid Time Off: A competitive allowance for vacation, sick days, and public holidays to ensure work-life balance.

• Professional Development Budget: Funding for courses, conferences, workshops, and resources to support continuous learning and skill enhancement in design and AI trends.

• Stock Options/Equity: Potential for equity participation, aligning employee success with company growth, particularly relevant for a startup building a new brand.

• Flexible Working Arrangements: Hybrid work model offering a blend of in-office collaboration and remote flexibility, supporting diverse working styles.

• Modern Tech Stack: Access to the latest design software and hardware to facilitate optimal creative output.

Working Hours:

• The role is advertised as full-time, typically implying around 40 hours per week. Given the hybrid nature and startup environment, there may be flexibility in daily start/end times, but core collaboration hours will likely be expected.

📝 Enhancement Note: Salary range is an estimate based on market data for Senior Brand Designers in London. Benefits are typical for tech startups and designed to attract and retain talent in a competitive field.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Artificial Intelligence, AI-Native Applications)

Company Size: Small to Medium-sized (implied by startup nature and focus on "small, highly capable teams")

Founded: (Information not explicitly provided, but context suggests a relatively new venture focused on AI applications).

Team Structure:

• High Talent Density: The company emphasizes operating with "high talent density," meaning they prioritize hiring exceptionally skilled individuals who can contribute significantly.

• Cross-Functional Collaboration: Designers will work closely with product managers, engineers, and marketing professionals, requiring strong communication and collaboration skills.

• Ownership & Autonomy: Team members are expected to take ownership of their work, operate independently, and make sound decisions, especially under ambiguity.

Methodology:

• Agile & Fast Execution: The culture values "fast execution speed" and "practical execution," suggesting an agile approach to development and design.

• Data-Driven Insights: While not explicitly stated for design, the company's mission to reduce "hallucinations" in AI implies a strong underlying commitment to accuracy and reliability, which often translates to data-informed decision-making across all functions.

• Product Quality Focus: A deep care for "product quality" is a core tenet, meaning design decisions must align with delivering a high-caliber, reliable user experience.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: Company culture details are inferred from the "How We Work" section, highlighting a fast-paced, high-ownership, and quality-focused environment typical of innovative tech startups. The AI focus suggests a culture that embraces cutting-edge technology and user-centric problem-solving.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor (Brand Designer). This role is positioned as a foundational member of the brand team, responsible for establishing and shaping the company's visual identity.

Reporting Structure: While not explicitly stated, a Senior Brand Designer typically reports to a Head of Design, Marketing Director, or potentially a co-founder in a startup environment. They will collaborate extensively with cross-functional teams.

Operations Impact: The Brand Designer's impact is crucial for ActAI's market perception, customer acquisition, and overall brand equity. By defining the visual identity, they directly influence how users perceive the company's innovation, reliability, and user-friendliness, which is critical for adoption in the AI space.

Growth Opportunities:

• Leadership in Brand Development: Opportunity to grow into a Brand Lead or Art Director role as the company scales, potentially managing a team of designers and shaping the future of ActAI's visual strategy.

• Specialization in AI Branding: Develop deep expertise in branding for AI products, a niche and growing field, becoming a go-to expert in communicating complex technology visually.

• Cross-Disciplinary Skill Development: Exposure to product strategy, marketing campaigns, and user experience design through close collaboration, offering opportunities to broaden skill sets beyond pure brand design.

• Impactful Contributions: Direct involvement in building a global brand from its inception, offering a unique opportunity to see tangible results from design decisions and contribute significantly to the company's success.

📝 Enhancement Note: Growth analysis is based on the "Senior" title and the startup context, projecting potential career trajectories and skill development opportunities within the organization.

🌐 Work Environment

Office Type: Hybrid model, indicating a mix of remote work and in-office collaboration. This suggests a modern approach to workplace flexibility.

Office Location(s): London, England, United Kingdom. Specific office details are not provided, but a London base implies access to a vibrant creative and tech hub.

Workspace Context:

• Collaborative Hub: The London office likely serves as a central point for team meetings, brainstorming sessions, and collaborative design sprints, fostering a sense of community and shared purpose.

• Access to Technology: Employees will have access to state-of-the-art design tools and hardware necessary for high-quality creative output.

• Dynamic Environment: Working in a startup like ActAI means being part of a dynamic, fast-paced environment where roles can evolve and opportunities for direct impact are abundant.

Work Schedule:

• Full-time (approx. 40 hours/week) with a hybrid arrangement. This allows for focused individual work remotely and collaborative sessions in the office, balancing productivity with team synergy.

📝 Enhancement Note: Details on the physical workspace are inferred from the hybrid work arrangement and London location, emphasizing collaboration and access to resources.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Candidates must submit their application, including a strong portfolio, through the provided link.

• Initial Screening: Applications and portfolios will be reviewed by the team to assess fit based on skills, experience, and brand aesthetic.

• Interview Rounds (2): If selected, candidates will proceed to two rounds of virtual and/or onsite interviews to discuss their experience, design philosophy, and suitability for the role and company culture.

• Design Challenge: A practical design challenge will be administered to evaluate problem-solving skills, creative execution, and ability to work under typical project constraints.

• Final Evaluation: A prompt decision will be made based on the overall assessment, aiming for efficiency and transparency.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest and most relevant projects, focusing on brand identity development and visual communication for technology or AI-related concepts if possible.

• Tell a Story: For each project, clearly articulate the problem, your process, the solutions you developed, and the impact of your design. Use visuals to guide the viewer through your thinking.

• Highlight Brand Evolution: If applicable, show how you evolved an existing brand or built one from scratch, demonstrating your strategic approach to brand identity.

• Showcase Tool Proficiency: Ensure your work demonstrates advanced skills in Figma and Adobe Creative Suite.

• Tailor to ActAI: Briefly explain why your skills and experience are a good fit for ActAI's mission and the specific challenges of building an AI brand from the ground up.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the design challenge prompt, identifying key objectives and constraints.

• Think Strategically: Approach the challenge not just as a design exercise but as a problem-solving task that aligns with ActAI's goals of user-friendliness and AI accessibility.

• Time Management: Allocate your time wisely across research, concept development, execution, and presentation.

• Presentation Readiness: Be prepared to clearly articulate your design choices, rationale, and the potential impact of your solution during the interview.

📝 Enhancement Note: The interview process and portfolio/challenge preparation advice are directly extracted and elaborated upon from the job description's "Interview process" section, providing actionable guidance for candidates.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable UI elements and brand assets. Proficiency is a must.

• Adobe Creative Suite:

  • Adobe Photoshop: For image editing, manipulation, and creating detailed raster graphics.
  • Adobe Illustrator: For vector graphics, logo creation, and scalable illustrations.
  • Adobe InDesign: For layout design, creating brand guideline documents, and preparing print-ready assets.

Analytics & Reporting:

• While not directly a designer's tool, an understanding of how design impacts website analytics (e.g., conversion rates, bounce rates) and user engagement metrics is beneficial. Familiarity with tools like Google Analytics or similar platforms for tracking website performance can provide valuable context. CRM & Automation:

• Not directly applicable to the core design responsibilities, but an awareness of how marketing automation platforms (e.g., HubSpot, Marketo) utilize brand assets is helpful.

📝 Enhancement Note: The tools listed are explicitly mentioned in the job description. Additional context is provided on their specific applications within a brand design role.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Advancement: A core value is building "AI-native" applications and bringing "intelligence to conversations, errands, organising and workflows," reflecting a commitment to cutting-edge technology and practical AI applications.

• User-Centricity & Simplicity: The mission to serve users "not used to complex prompting" and to "organise anyone's life" highlights a strong focus on user experience, accessibility, and simplifying complex technology.

• Quality & Reliability: Emphasis on "high reliability for long-running workflows" and reducing "hallucinations" indicates a commitment to product excellence and dependable performance.

• Ownership & Independence: The "hands-on environment" where everyone is expected to "contribute directly, operate independently, and make good decisions under ambiguity" fosters a culture of accountability and self-direction.

• Practical Execution: A preference for "practical execution" and "clear thinking" suggests a results-oriented approach that values tangible outcomes over theoretical concepts.

Collaboration Style:

• High Talent Density & Fast Execution: Collaboration is likely efficient, with small, highly capable teams working rapidly to achieve goals.

• Cross-Functional Integration: Designers will work closely with product, marketing, and engineering, requiring seamless communication and integration of design into broader project workflows.

• Direct Contribution: Team members are expected to contribute directly and operate with a high degree of autonomy, fostering a collaborative environment built on mutual respect for expertise and contribution.

📝 Enhancement Note: Values and collaboration style are inferred from the "About ActAI," "How We Work," and "Interview Process" sections, focusing on the company's mission, operational ethos, and team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: Creating a visual identity from scratch for a novel AI product category requires significant creativity, strategic thinking, and the ability to define a unique market position.

• Communicating Complex AI Concepts: Visually representing abstract AI functionalities and benefits in a way that is easily understood by a broad, non-technical audience presents a significant communication challenge.

• Balancing Innovation with Reliability: Designing visuals that convey cutting-edge AI while assuring users of reliability and reducing "hallucinations" requires a delicate balance.

• Fast-Paced Startup Environment: Adapting to rapid iteration, evolving priorities, and ambiguity inherent in a startup setting demands flexibility and resilience.

• Global Brand Building: Ensuring the brand's visual identity resonates across diverse global cultures and markets.

Learning & Development Opportunities:

• Deep Dive into AI Branding: Gain specialized knowledge and experience in branding for artificial intelligence products, a rapidly evolving and high-demand niche.

• Cross-Functional Exposure: Develop a broader understanding of product development, marketing strategy, and user experience by working closely with other departments.

• Strategic Brand Leadership: Opportunity to influence and shape the long-term brand direction and potentially lead design efforts as the company grows.

• Continuous Learning: Access to resources and a culture that encourages staying abreast of the latest design trends, AI advancements, and best practices in visual communication.

📝 Enhancement Note: Challenges and growth opportunities are identified based on the role's responsibilities, the company's mission, and the context of a startup building a new brand in the AI space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity from scratch. How would you approach creating the visual identity for an AI-native application company like ActAI?" (Focus on research, concept development, execution, and stakeholder alignment.)

• "How do you ensure brand consistency across diverse platforms (website, social media, product, marketing collateral)? Can you provide examples?" (Highlight your experience with brand guidelines, templates, and cross-functional collaboration.)

• "ActAI aims to simplify AI for users unfamiliar with complex prompting. How would your design approach reflect this mission of user-friendliness and accessibility?" (Discuss how typography, color, imagery, and layout can convey simplicity and intelligence.)

• "Walk us through a project where you had to visually represent a complex or abstract concept. What were the challenges, and how did you overcome them?" (Prepare a case study that demonstrates problem-solving and creative communication skills.) Company & Culture Questions:

• "What excites you about ActAI's mission to bring AI to everyday applications?" (Show genuine interest in the company's vision and the impact of AI.)

• "How do you handle ambiguity and fast-paced environments common in startups?" (Share examples of your adaptability, proactivity, and decision-making skills.)

• "Describe your ideal collaborative working relationship with product managers and engineers." (Emphasize communication, feedback integration, and shared ownership.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation logically: Introduction (your background), Project 1 (Brand Identity Case Study), Project 2 (Marketing/Web Asset Example), Project 3 (Other relevant work), Conclusion (Why you're a fit for ActAI).

• Focus on Process: For each project, clearly articulate the problem, your role, your design process (research, ideation, execution), the tools used, and the outcome/impact.

• Visual Storytelling: Use high-quality visuals and concise descriptions. Let your work speak, but be prepared to elaborate on key decisions and challenges.

• Quantify Impact: Where possible, mention any metrics or results achieved through your design work (e.g., increased engagement, improved conversion rates, successful product launch).

• Tailor to the Role: Explicitly connect your experience and portfolio pieces to the specific requirements of the Senior Brand Designer role at ActAI, especially regarding AI and user-friendliness.

📝 Enhancement Note: Interview questions and preparation strategies are crafted based on the job description's emphasis on brand building, AI technology, user experience, and the startup environment.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features projects that demonstrate your expertise in brand identity development, visual communication, and ideally, experience with technology or AI-related concepts. Tailor your selection to highlight skills most relevant to ActAI's mission.

• Resume Optimization: Update your resume to clearly articulate your years of experience, key responsibilities in previous roles, proficiency with Figma and Adobe Creative Suite, and any experience in building brands from the ground up or working in fast-paced tech environments. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale behind your creative decisions, and how you would approach building the ActAI brand visually. Prepare specific examples from your portfolio to illustrate your points.

• Company Research: Thoroughly research ActAI and Bjak. Understand their mission, the problem they are solving with AI-native applications, and their stated values. This will help you tailor your responses and demonstrate genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly salary ranges and specific benefit offerings, should be verified directly with the hiring organization during the interview process.