Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Axonius

Location: Remote US

Job Type: Full-time

Category: Marketing / Creative / Design

Date Posted: 2026-08-11T14:06:39

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the evolution and execution of Axonius's core visual identity system, ensuring consistency across all brand touchpoints, including digital advertisements, landing pages, and sales collateral.

• Lead the strategic integration of AI-powered design tools, such as Midjourney, Adobe Firefly, and Runway, into production workflows to enhance efficiency and accelerate the creation of marketing assets.

• Develop and maintain scalable design systems, comprehensive brand guidelines, and prompt libraries to empower cross-functional teams in independently producing on-brand materials, thereby increasing production velocity.

• Collaborate closely with content, product marketing, and growth teams to translate the company's cybersecurity asset management mission into compelling visual narratives that resonate with technical enterprise and cybersecurity buyers.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, indicating a need for strategic thinking and leadership in design, rather than purely execution. The emphasis on AI integration and design systems suggests a focus on scalable and efficient creative operations within the marketing function. The target audience of technical enterprise and cybersecurity buyers implies a need for design that communicates complex information clearly and credibly.

📈 Primary Responsibilities

• Own and continuously evolve the comprehensive Axonius visual identity system, encompassing logo usage, color palettes, typography, iconography, illustration style, and motion design principles.

• Execute end-to-end design for a diverse range of marketing deliverables, including but not limited to digital advertisements, landing pages, email templates, sales decks, event signage, and tradeshow booths.

• Architect and maintain a scalable design system, including detailed brand guidelines and prompt libraries, to enable self-service asset creation by internal teams.

• Drive the development and implementation of AI-assisted design workflows using tools like Midjourney, Adobe Firefly, and Runway to significantly accelerate asset production cycles.

• Manage and nurture relationships with external agencies and vendors to augment internal design capabilities and scale brand initiatives effectively.

• Collaborate with product marketing and growth teams to conceptualize and design creative assets for conversion rate optimization (CRO) testing, aiming to improve campaign performance.

• Develop and refine motion graphics and video editing assets, leveraging tools like After Effects and Premiere to enhance brand storytelling and engagement.

• Design and implement internal design tooling, templates, and automation systems to streamline creative processes and ensure brand consistency across the organization.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship, hands-on design execution, and a forward-thinking approach to leveraging AI and automation in design operations. The emphasis on scaling design output through systems and AI is a key differentiator for this role, aligning with modern GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, or a related creative field is highly recommended. Applicants should be prepared to demonstrate the equivalent through their portfolio and experience.

Experience: 4–7 years of professional brand or graphic design experience, with a proven track record in B2B technology or cybersecurity design environments.

Required Skills:

• Professional experience in brand identity development and visual system management.

• Expert proficiency in Figma for interface design and collaborative workflows.

• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Demonstrated hands-on experience integrating AI design tools (e.g., Midjourney, Adobe Firefly, Runway) into active production workflows to deliver finalized design assets.

• Proven ability to design effective marketing materials tailored for technical enterprise, cybersecurity, or IT buyers.

• Strong understanding of typography, color theory, iconography, and illustration principles.

• Experience creating assets for digital advertising campaigns and landing pages. Preferred Skills:

• Professional portfolio showcasing end-to-end brand identity systems, multi-channel campaigns, and execution across both digital and physical mediums.

• Hands-on proficiency with motion graphics and video editing tools, specifically Adobe After Effects and Adobe Premiere.

• Proven experience in building internal design tooling, templates, or design automation systems.

• Experience designing landing pages and executing creative assets for conversion rate optimization (CRO) testing.

• Familiarity with no-code or low-code design automation platforms, such as Webflow or HubSpot templates.

• Understanding of GTM (Go-To-Market) strategies and how design contributes to demand generation and lead acquisition.

📝 Enhancement Note: The qualifications emphasize practical, current skills, particularly the integration of AI tools into design workflows. The preference for experience with CRO and marketing automation platforms indicates a strong alignment with GTM objectives and a focus on design's impact on business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating end-to-end brand identity systems, from conceptualization to final execution and brand guideline creation.

• Case studies showcasing multi-channel marketing campaigns, detailing strategic design choices and their impact on campaign objectives.

• Examples of executed design across diverse formats, including digital advertisements, landing pages, sales decks, event signage, and tradeshow booths, highlighting adaptability.

• Evidence of designing marketing materials specifically for technical enterprise, cybersecurity, or IT buyer audiences, demonstrating an understanding of the target market.

• Demonstrations of how AI design tools were incorporated into production workflows, showcasing the process and resulting assets. Process Documentation:

• Showcase examples of scalable design systems and brand guidelines developed, illustrating their structure and utility for cross-functional teams.

• Illustrate the development and implementation of AI-assisted design workflows, detailing the process from prompt engineering to asset generation and refinement.

• Present templates or internal design tooling created to streamline creative processes and ensure brand consistency.

• Detail experience in designing for conversion rate optimization (CRO) and how design decisions were informed by A/B testing or performance data.

📝 Enhancement Note: The portfolio requirements are critical for this role, emphasizing not just aesthetic output but also strategic thinking, process development, and the integration of new technologies like AI. Candidates should be prepared to articulate the "why" behind their design choices and demonstrate how they drive efficiency and effectiveness in GTM efforts.

💵 Compensation & Benefits

Salary Range: $140,000 - $160,000 USD per year (base salary). This range is inclusive of potential annual bonus and stock options, reflecting the total compensation package.

Benefits:

• Competitive base salary.

• Stock options, providing an opportunity for equity ownership and long-term financial growth.

• Annual bonus, tied to individual and company performance, rewarding contributions to business objectives.

• Comprehensive health insurance coverage (medical, dental, vision).

• Generous paid time off (PTO) and company holidays.

• Opportunities for professional development, including access to training, conferences, and workshops.

• 401(k) retirement savings plan with company match.

• Parental leave policies.

• Remote work stipend for home office setup.

Working Hours: 40 hours per week. While the role is fully remote, standard business hours for collaboration with teams in US time zones (e.g., Eastern, Central, Mountain) are expected, with flexibility for focused, individual work.

📝 Enhancement Note: The salary range provided is specific to the US market and reflects a senior-level position in the tech industry. The inclusion of stock options and an annual bonus is typical for growth-stage tech companies like Axonius and signifies a performance-oriented compensation structure. The benefits package is competitive and aims to support remote employees effectively.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity / Software / Technology. Axonius operates in the rapidly evolving cybersecurity landscape, providing critical asset intelligence for IT and Security teams. This context means the brand must convey trust, innovation, and technical sophistication.

Company Size: Axonius is a growth-stage technology company, likely employing several hundred to over a thousand employees globally. This size suggests a dynamic environment with opportunities for impact, but also a need for robust processes and clear communication to maintain alignment.

Founded: Founded in 2017, Axonius is a relatively young but rapidly scaling company that has achieved significant traction and funding. This history indicates a culture of agility, innovation, and a strong drive for market leadership.

Team Structure:

• The Senior Brand Designer will operate within the Marketing department, reporting directly to the Chief Marketing Officer (CMO).

• This role will involve close collaboration with cross-functional teams, including content marketing, product marketing, growth marketing, and potentially sales enablement.

• The design team structure may involve other designers, but this role is positioned as a senior, potentially leading specific initiatives or acting as a design anchor. Methodology:

• Data-Driven Design: Emphasis on using data and insights from CRO testing and campaign performance to inform design decisions and optimize creative output.

• Scalable Systems: Focus on building and maintaining design systems and AI-powered workflows to ensure efficient and consistent brand execution across a growing organization.

• Agile Collaboration: Working within an agile marketing framework, requiring flexibility, rapid iteration, and strong communication with stakeholders across different departments.

Company Website: https://www.axonius.com/

📝 Enhancement Note: Axonius's position as a fast-growing cybersecurity firm implies a culture that values innovation, technical expertise, and rapid execution. The Senior Brand Designer will need to be comfortable in a dynamic, data-informed environment and contribute to a brand that speaks credibly to a sophisticated technical audience.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is designed for an experienced professional who can independently lead significant design initiatives, mentor others, and contribute strategically to the brand's direction. It offers a path towards specialized leadership or principal-level individual contributor roles within design or creative operations.

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO). This senior reporting line indicates high visibility and direct influence on the company's brand strategy and execution.

Operations Impact: The Senior Brand Designer's work directly impacts the company's market perception, demand generation effectiveness, and overall GTM success. By ensuring a compelling and consistent visual identity, and by scaling design output through AI and systems, this role contributes to lead quality, conversion rates, and brand recognition in a competitive cybersecurity market.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead or Art Director role, managing a team or overseeing larger creative projects.

• Specialization: Deepen expertise in AI-driven design, motion graphics, or design operations and systems, becoming a subject matter expert.

• Cross-Functional Influence: Expand influence by leading design strategy for new product launches or major GTM campaigns, working closely with product and sales leadership.

• Industry Expertise: Develop deep knowledge within the cybersecurity industry, becoming a go-to designer for technical marketing initiatives.

📝 Enhancement Note: This role offers significant growth potential for a designer who is not only skilled artistically but also strategically minded and interested in the operational aspects of design, particularly leveraging technology for efficiency and scale.

🌐 Work Environment

Office Type: Fully Remote. This role is 100% remote, allowing for flexibility in work location within the United States.

Office Location(s): Remote within the United States. This designation means candidates must be authorized to work in the US.

Workspace Context:

• Collaborative Digital Environment: The primary workspace will be digital, utilizing collaboration tools like Slack, Zoom, Figma, and project management software to connect with colleagues and execute projects.

• Access to Tools: Employees are expected to have a reliable internet connection and a suitable home office setup. Axonius may provide a stipend for home office equipment and expenses.

• Cross-Functional Interaction: Frequent opportunities to interact with diverse teams, including marketing, product, and sales, fostering a broad understanding of the business and its GTM strategies.

Work Schedule: Standard 40-hour work week. While remote, adherence to core business hours for team collaboration and meetings is expected. Flexibility is provided for deep work and personal needs, aligning with a results-oriented culture.

📝 Enhancement Note: The fully remote nature of the role necessitates strong self-discipline, excellent digital communication skills, and the ability to collaborate effectively across virtual distances. The company's commitment to supporting remote work through stipends is a positive aspect.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios for basic qualifications and alignment with the role's core requirements.

• Portfolio Review & Technical Interview: Candidates will likely present their portfolio, discussing key projects, design process, strategic thinking, and experience with AI tools and design systems. This may involve a technical interview focused on design software and principles.

• Cross-Functional Interviews: Interviews with marketing leaders (e.g., Head of Content, Head of Product Marketing) to assess collaboration style, understanding of B2B tech marketing, and ability to translate business objectives into design solutions.

• CMO Interview: A final interview with the Chief Marketing Officer to discuss strategic vision, leadership potential, and overall cultural fit within the executive team.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience with brand identity systems, AI integration, design systems, and B2B tech/cybersecurity marketing.

• Tell the Story: For each project, clearly articulate the problem, your role, your design process, the tools used (especially AI), the challenges faced, and the measurable results or impact.

• Highlight AI & Systems: Dedicate specific sections or examples to showcase your practical application of AI design tools and your experience with building or contributing to design systems.

• Showcase Versatility: Include examples across different mediums (digital, print, motion) and for different audiences, particularly technical buyers.

• Quantify Impact: Where possible, use data (e.g., CRO improvements, engagement metrics) to demonstrate the effectiveness of your design work.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating assets for a specific campaign, refining a brand element, or proposing an AI-driven workflow for a given scenario.

• Practice articulating your design rationale clearly and concisely, focusing on how your solutions align with business goals and target audience needs.

• Research Axonius's current brand presence to understand their existing visual language and identify potential areas for evolution or enhancement.

📝 Enhancement Note: The interview process is designed to assess not only design skill but also strategic thinking, technical proficiency with modern tools (including AI), and the ability to collaborate effectively within a GTM context. A strong, well-documented portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, collaborative workflows, prototyping, and component-based design systems. Proficiency is a must.

• Adobe Creative Suite: Including Photoshop for image manipulation, Illustrator for vector graphics, and InDesign for layout and print design.

• AI Design Tools: Hands-on experience with Midjourney, Adobe Firefly, and Runway for asset generation, ideation, and workflow acceleration.

• Motion Graphics/Video: Adobe After Effects for motion graphics and animations, and Adobe Premiere for video editing.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics) to understand user behavior and campaign performance, informing design decisions for CRO.

• Understanding of A/B testing principles and how design elements contribute to testing outcomes. CRM & Automation:

• Familiarity with marketing automation platforms like HubSpot, and potentially CRM systems like Salesforce, to understand how design assets are deployed and tracked within GTM campaigns.

• Experience with no-code/low-code platforms such as Webflow for website design and management.

📝 Enhancement Note: The technology stack is heavily focused on modern design and creative production tools, with a significant emphasis on AI integration and efficiency-driving platforms. Proficiency in these tools is crucial for success in this role.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore and implement new technologies, such as AI, to push creative boundaries and improve efficiency.

• Collaboration: A commitment to working effectively with cross-functional teams, fostering a shared understanding of brand goals and marketing objectives.

• Data-Driven Excellence: Using insights from performance metrics and testing to inform design decisions and demonstrate the impact of creative work.

• Efficiency & Scalability: A focus on building robust systems and workflows that enable rapid, high-quality creative output to support rapid company growth.

• Customer Focus: Designing with a deep understanding of the target audience (technical enterprise and cybersecurity buyers) and their needs.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with marketing, product, and sales teams to ensure brand consistency and strategic alignment across all GTM efforts.

• Open Feedback Loops: Encouraging constructive feedback on design work from peers and stakeholders to refine creative output and foster continuous improvement.

• Knowledge Sharing: Willingness to share expertise, particularly on AI design tools and design systems, to empower other teams and elevate the overall creative quality within the organization.

📝 Enhancement Note: The culture emphasizes a blend of creative excellence, technological adoption, and business-oriented collaboration. The Senior Brand Designer will be expected to be both a creative leader and an effective team player within a fast-paced GTM environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast pace of AI design tool development and effectively integrating new capabilities into established workflows.

• Scaling Design for Growth: Balancing the need for high-quality, on-brand assets with the demands of a rapidly growing company that requires increased production velocity.

• Communicating Technical Concepts Visually: Translating complex cybersecurity and IT asset management concepts into clear, compelling, and accessible visual narratives for a technical audience.

• Maintaining Brand Consistency: Ensuring brand integrity across a wide array of marketing channels and touchpoints, especially as more assets are generated with AI or by non-designers.

Learning & Development Opportunities:

• AI Design Mastery: Becoming a recognized expert in leveraging AI for creative production within the company and potentially the broader industry.

• Design Systems Leadership: Taking ownership of and evolving the company's design system, contributing to its adoption and impact across all creative output.

• Strategic Brand Development: Gaining deeper exposure to overall brand strategy and GTM planning, influencing creative direction at a higher level.

• Industry Acumen: Developing specialized knowledge in cybersecurity marketing and design, a valuable niche in the tech industry.

📝 Enhancement Note: This role presents exciting challenges that are at the forefront of design innovation, particularly with AI. Successfully navigating these challenges will provide significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Axonius's visual identity to reflect our position as a leader in cybersecurity asset intelligence?" (Focus on strategic thinking, brand understanding, and execution plan.)

• "Describe your process for integrating AI design tools into a production workflow. What are the key considerations for quality, efficiency, and brand consistency?" (Assess practical AI application, risk management, and process optimization.)

• "How do you ensure brand consistency when enabling other teams to create assets using design systems or AI prompts?" (Evaluate understanding of scalability, governance, and cross-functional enablement.) Company & Culture Questions:

• "What excites you about Axonius and the cybersecurity industry from a design perspective?" (Gauge genuine interest and understanding of the company's mission.)

• "How do you collaborate with non-designers (e.g., content writers, product marketers) to achieve common GTM goals?" (Assess collaboration skills and ability to translate business needs into design solutions.)

• "How do you measure the success of your design work, especially in a B2B tech context?" (Focus on data-driven approach, impact measurement, and ROI.) Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of your role and the project's objective. Walk through your process, highlighting key decisions and the use of specific tools (especially AI).

• Emphasize Impact: For each project, clearly state the problem you were solving and the results achieved (e.g., improved conversion rates, stronger brand recognition). Use data where available.

• Demonstrate AI Proficiency: Have specific examples ready that clearly show how you used AI tools (Midjourney, Firefly, Runway) to create assets, ideate, or streamline your workflow. Explain the prompt engineering and refinement process.

• Showcase Systems Thinking: Be ready to discuss your experience with design systems, how you've built or contributed to them, and how they ensure brand consistency and efficiency.

• Tailor to Axonius: Research Axonius's current brand and marketing efforts. Be prepared to offer thoughtful insights or suggestions based on your understanding of their business and target audience.

📝 Enhancement Note: Candidates should prepare to not only showcase their design skills but also their strategic thinking, understanding of modern creative operations, and ability to leverage technology like AI to drive business outcomes within a B2B cybersecurity context.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the Axonius careers portal via the provided link.

• Customize your Resume: Highlight experience with B2B tech/cybersecurity design, AI integration, design systems, Figma, and the Adobe Creative Suite. Quantify achievements wherever possible, especially those related to efficiency or campaign performance.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating end-to-end brand identity systems, AI-powered workflows, and marketing collateral for technical audiences. Be ready to present and articulate your process and impact.

• Prepare for the Design Challenge: Research Axonius's current brand and marketing. Anticipate a challenge that may require you to apply your AI and design system expertise to a specific scenario.

• Research Axonius: Understand their mission, products, target audience, and current brand presence. Think about how your design philosophy aligns with their growth objectives and GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---