Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Alchemy

Location: New York, New York, United States

Job Type: FULL_TIME

Category: Brand & Visual Design / Marketing Operations

Date Posted: 2026-04-20

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the creation and scaling of static brand assets across digital and sales enablement channels, ensuring high craft and brand consistency.

• Implement and champion modern AI-assisted creative workflows to enhance team efficiency and output velocity.

• Collaborate closely with Brand, Marketing, and Product Design teams to translate complex technical concepts into compelling visual narratives.

• Develop and maintain a robust, on-brand system of templates and reusable components to support scalable design operations.

📝 Enhancement Note: While the role is for a "Senior Brand Designer," its emphasis on scaling output, creating repeatable systems, and leveraging AI for efficiency aligns closely with responsibilities often found in Marketing Operations or Brand Operations roles. The focus on translating technical stories and supporting sales enablement also highlights a strong GTM (Go-To-Market) operations component.

📈 Primary Responsibilities

• Design and deliver high-quality marketing assets, including blog graphics, social media visuals, digital advertisements, landing page elements, sales collateral (one-pagers, decks), and other campaign materials.

• Establish and uphold a scalable, on-brand system encompassing templates, reusable design components, and concise guidelines to ensure consistent quality as design volume increases.

• Actively engage with stakeholders to refine and critique design briefs, clarifying objectives, tightening scope, and improving upstream inputs for more effective design execution.

• Present 2-3 strong design directions with clear rationale, articulating the tradeoffs and strategic considerations for each option.

• Partner with cross-functional teams, including Marketing, Product Design, and Sales, to ensure brand alignment and effective visual communication across all touchpoints.

• Proactively identify opportunities to integrate and optimize AI tools within the creative process, focusing on enhancing throughput and creative exploration rather than mere task automation.

• Document and share new AI-assisted workflows and best practices, enabling the broader team to adopt and benefit from these advancements.

• Maintain a deep understanding of Alchemy's product suite to ensure all design work is accurate, credible, and effectively differentiates the brand in the market.

📝 Enhancement Note: The responsibility to "Create and maintain a repeatable, on-brand system for output" and "partner with stakeholders to critique and refine briefs" suggests a need for strong process orientation and strategic thinking, common in operations roles. The emphasis on AI workflows also points to a forward-thinking approach to operational efficiency in creative production.

🎓 Skills & Qualifications

Education:

Experience:

• 5+ years of dedicated experience in brand design, visual design, or a closely related creative field, with a proven track record of producing high-quality static-first design work.

Required Skills:

• Brand & Visual Design Expertise: Deep understanding of layout, typography, visual hierarchy, color theory, and composition.

• Systems Thinking: Ability to design and maintain cohesive brand systems that scale across diverse applications.

• Figma Proficiency: Expert-level command of Figma for design, prototyping, and component management.

• Adobe Creative Suite Mastery: Strong proficiency in Photoshop, Illustrator, and potentially InDesign for asset creation and manipulation.

• AI Creative Tooling Utilization: Proven ability to leverage AI tools (e.g., LLMs like ChatGPT/Gemini, Figma AI features, image generation tools) to enhance creative throughput and explore design options efficiently.

• Marketing Asset Creation: Experience designing a wide range of marketing collateral, including digital ads, social media graphics, web assets, and sales enablement materials.

• Stakeholder Collaboration: Excellent interpersonal and communication skills, with a proactive approach to clarifying requirements and providing constructive feedback.

• Critical Thinking & Problem Solving: Ability to analyze briefs, identify potential issues, and propose effective visual solutions.

Preferred Skills:

• Experience in supporting print design and event collateral.

• Familiarity with modern creative AI tooling beyond basic LLMs, such as AI-powered image editing or generative design tools.

• Experience in a fast-paced, high-growth technology environment.

• Understanding of Go-To-Market (GTM) strategies and how design supports sales enablement and marketing campaigns.

📝 Enhancement Note: The explicit mention of "proven ability to use AI tools to increase creative throughput" and the need to "teach and share workflows" indicates a unique skill requirement that bridges design craft with operational efficiency and knowledge sharing, highly valued in operations-centric roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of brand and visual design work, with a strong emphasis on static-first craft.

• Demonstrations of high-quality work across various asset types: brand identity elements, comprehensive design systems, reusable templates, hero images, sales decks/one-pagers, and social/campaign assets.

• Case studies or examples detailing the creation and maintenance of design systems, highlighting efficiency gains or scalability improvements.

• Evidence of translating complex or technical information into clear, visually compelling communication.

Process Documentation:

• Showcase examples of workflow design and optimization, particularly in how a repeatable system for brand output was established.

• Demonstrate experience with implementation and automation methods, especially concerning the creation and management of design templates and components.

• Include examples of how design performance and efficiency were measured or improved, potentially through the adoption of new tools or methodologies.

📝 Enhancement Note: The requirement for a portfolio demonstrating "repeatable, on-brand system for output" and "AI-assisted creative workflows" strongly suggests the need for candidates to showcase not just design output, but also the underlying processes and systems they've implemented to achieve efficiency and scale. This aligns with operations-focused portfolio expectations.

💵 Compensation & Benefits

Salary Range: $145,000 - $180,000 USD per year

Benefits:

• Equity: Stock options or grants providing ownership in Alchemy's growth.

• Bonus: Potential for performance-based bonuses.

• Comprehensive Health Insurance: Medical, dental, and vision coverage.

• Paid Time Off: Generous vacation, sick leave, and holidays.

• Professional Development: Opportunities for learning and skill enhancement, including training on AI tools and design methodologies.

• Remote Work Flexibility: Ability to work from home, with alignment to PST or EST working hours.

Working Hours: 40 hours per week, with flexibility expected to align with PST or EST time zones due to the hybrid nature and collaborative requirements.

📝 Enhancement Note: The salary range provided is competitive for a Senior Brand Designer role in a high-cost-of-living area like New York City, particularly within the tech industry. The inclusion of "Equity" and "Bonus" suggests a compensation structure common for senior roles in growth-stage companies, aiming to incentivize long-term commitment and performance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, the company description implies a focus on AI, data, or a technical product suite).

Company Size: While not explicitly stated, the need for a Senior Brand Designer to "scale Alchemy's static brand output" and "introduce modern AI-assisted creative workflows that the whole team can adopt" suggests a company that is growing rapidly and is in a phase where establishing robust operational processes is critical. This often points to a company size of 50-500 employees.

Founded: Information not provided, but the focus on scaling and adopting new technologies like AI implies a relatively modern or forward-thinking company.

Team Structure:

• The Senior Brand Designer will likely be part of a larger Marketing or Brand team.

• Close collaboration is expected with Brand leadership, Marketing managers, Product Designers, and potentially Sales Enablement specialists.

Methodology:

• Data-Driven Decision Making: The emphasis on translating "complex technical stories" and the mention of AI tools suggest a reliance on data and performance metrics to inform design choices and confirm effectiveness.

• Iterative Design & Feedback Loops: The role requires presenting options, receiving feedback, and iterating quickly, indicating a culture that values continuous improvement and collaborative refinement.

• Process Optimization: A core function is to "introduce modern AI-assisted creative workflows" and create "repeatable, on-brand systems," highlighting a strong focus on operational efficiency and standardization.

Company Website: https://www.alchemy.com/

📝 Enhancement Note: The company's focus on AI and scaling suggests a culture that values innovation, efficiency, and technical proficiency. The brand designer's role in "teaching and sharing workflows" implies a culture of knowledge sharing and collaborative learning.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior individual contributor, requiring a high degree of autonomy, strategic thinking, and the ability to mentor or influence others (specifically by teaching AI workflows). It's beyond a junior or mid-level designer and sits at the cusp of senior technical expertise and operational process improvement.

Reporting Structure: Likely reports to a Brand Director, Head of Marketing, or Creative Lead, with significant cross-functional collaboration across Marketing, Product, and Sales departments.

Operations Impact: The Senior Brand Designer will have a direct impact on sales enablement by creating effective collateral, support marketing campaign performance through strong visual assets, and contribute to overall brand consistency and perception. By improving creative workflows, they will also impact the efficiency and scalability of the entire GTM function.

Growth Opportunities:

• Leadership in AI/Creative Operations: Opportunity to become a recognized expert within Alchemy for AI-assisted creative workflows, potentially leading to a specialized role in Creative Operations or MarTech.

• Strategic Brand Development: Influence the evolution of Alchemy's visual brand system and its application across all touchpoints.

• Mentorship: Guide junior designers or marketing team members on design best practices and AI tool utilization.

• Cross-Functional Project Leadership: Lead design initiatives that span multiple departments, enhancing project management and strategic alignment skills.

📝 Enhancement Note: The role's emphasis on AI adoption and workflow scaling positions the Senior Brand Designer for significant growth in areas related to Creative Operations, MarTech, and process optimization, offering a pathway beyond traditional design roles into more operational leadership.

🌐 Work Environment

Office Type: Hybrid work model, requiring availability primarily in PST or EST time zones. This suggests a blend of remote work with in-office collaboration days.

Office Location(s): New York, New York, United States. The company may have other locations, but New York is the primary hub for this role.

Workspace Context:

• Collaborative Environment: Expect frequent interaction with cross-functional teams via digital collaboration tools and scheduled in-office meetings.

• Technology-Rich: Access to industry-standard design software (Figma, Adobe Suite) and cutting-edge AI creative tools will be essential.

• Agile & Dynamic: The fast-paced nature of a growing tech company means adaptability and quick iteration are key.

Work Schedule: Primarily a standard 40-hour work week, but with the expectation of flexibility to accommodate project deadlines, cross-time zone collaboration, and potentially urgent requests typical in a dynamic GTM environment.

📝 Enhancement Note: The hybrid model and PST/EST availability requirements indicate a need for strong self-management and communication skills, crucial for successful operations in a distributed or hybrid team setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess core design skills, experience, and alignment with AI workflow requirements.

• Design Challenge/Case Study: A practical exercise to evaluate design thinking, problem-solving, system design capabilities, and potentially the application of AI tools. This might involve creating a specific asset or refining a template.

• Stakeholder Interviews: Meetings with key team members from Brand, Marketing, and potentially Product to assess collaboration style, communication skills, and strategic thinking.

• Hiring Manager/Team Lead Interview: In-depth discussion about experience, approach to design operations, AI integration strategies, and cultural fit.

• Final Round: Potentially a presentation of the design challenge or portfolio to senior leadership.

Portfolio Review Tips:

• Showcase Systems & Scalability: Clearly demonstrate your experience in creating repeatable design systems, templates, and guidelines. Highlight how these improved efficiency or consistency.

• Highlight AI Integration: Dedicate specific examples or a section to how you've used AI tools to solve design problems, increase throughput, or explore new creative avenues. Explain the process and the results.

• Focus on Impact: For each project, articulate the objective, your role, the process, and the measurable outcomes or impact (e.g., improved conversion rates, faster asset delivery, enhanced brand perception).

• Visual Communication: Ensure your portfolio itself is well-designed, demonstrating your craft in layout, typography, and hierarchy.

• Rationale Over Execution: Be prepared to discuss your design decisions, the tradeoffs you considered, and why you chose specific approaches, especially when presenting AI-assisted work.

Challenge Preparation:

• Understand the Tools: Be ready to demonstrate practical application of Figma, Adobe Suite, and AI tools.

• Think Process-Oriented: Frame your solutions in terms of process and system improvements, not just aesthetic outcomes.

• Quantify Impact: Prepare to discuss how you would measure the success of your design solutions and workflow optimizations.

• Ask Insightful Questions: Prepare questions that demonstrate your understanding of Alchemy's product, market, and operational challenges.

📝 Enhancement Note: The emphasis on AI tools and "teaching and sharing workflows" means interviewers will likely probe deeply into how candidates implement and evangelize new operational processes within a creative context. The portfolio should explicitly address this.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, component libraries, and collaborative design workflows. Proficiency is paramount.

• Adobe Creative Suite: Including Photoshop for image manipulation, Illustrator for vector graphics, and potentially InDesign for layout and print collateral.

• AI Creative Tooling:

  • LLMs: ChatGPT, Gemini, or similar for ideation, copywriting assistance, and workflow scripting.
  • Figma AI Features: Tools integrated within Figma for design assistance, generation, or optimization.
  • Generative AI Platforms: Experience with tools like Midjourney, DALL-E, or Stable Diffusion for image generation and concept exploration.

Analytics & Reporting:

CRM & Automation:

• Not directly in scope for this role, but awareness of how marketing and sales enablement assets are used within CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms is advantageous.

📝 Enhancement Note: The explicit mention of AI tooling, including specific examples like ChatGPT, Gemini, and Figma AI, highlights a key technical requirement that goes beyond standard design software proficiency, pointing towards a role focused on modernizing creative operations.

👥 Team Culture & Values

Operations Values:

• Innovation & Efficiency: A drive to explore and implement new technologies (like AI) to streamline processes and increase output.

• Craftsmanship & Quality: A commitment to high standards in visual design and brand consistency.

• Collaboration & Transparency: Open communication, proactive questioning, and a willingness to share knowledge and provide constructive feedback.

• Adaptability & Agility: Comfort in a fast-paced environment, ability to iterate quickly, and embrace change.

• Data-Informed Creativity: Using insights and performance metrics to guide design decisions and validate creative strategies.

Collaboration Style:

• Partnership-Focused: Works closely with Marketing, Product Design, and Sales to achieve shared objectives.

• Proactive Communicator: Asks clarifying questions, flags risks early, and shares rationale for design decisions.

• Knowledge Sharer: Willing to teach and guide colleagues on new tools and workflows, particularly AI-assisted creative processes.

• Feedback-Oriented: Open to critique and skilled at refining work based on input.

📝 Enhancement Note: The emphasis on "teaching and sharing workflows" and being a "proactive, collaborative partner who asks sharp questions when requirements aren’t clear and doesn’t 'guess in silence'" strongly suggests a culture that values proactive problem-solving and collaborative process improvement, key tenets of operations-minded individuals.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Brand Consistency: Balancing the need for high-quality, on-brand output with increasing volume and velocity across multiple channels.

• Integrating AI Effectively: Moving beyond basic AI usage to genuinely enhance creative throughput and introduce new workflows that the team can adopt and benefit from.

• Translating Technical Complexity: Visually representing intricate technical products or concepts in an accessible and compelling manner for diverse audiences.

• Ambiguity in a Fast-Paced Environment: Navigating evolving priorities and requirements common in a growing tech company while maintaining design integrity and project timelines.

Learning & Development Opportunities:

• Mastery of AI in Design: Deepen expertise in cutting-edge AI tools and their application in creative workflows, potentially becoming a leader in this domain.

• Brand System Evolution: Contribute significantly to the strategic development and ongoing refinement of Alchemy's visual brand identity.

• Cross-Functional Project Leadership: Gain experience leading design initiatives that require close collaboration and alignment across multiple business units.

• Mentorship & Training: Develop skills in educating and guiding peers on design best practices and operational efficiencies.

📝 Enhancement Note: The primary challenge lies in operationalizing creativity through AI and systems, offering significant growth in areas like Creative Operations and MarTech strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you implemented a new design system or template system. What was your process, and what were the key outcomes in terms of efficiency or consistency?"

• "How have you used AI tools in your design process to increase throughput or explore creative directions? Walk us through a specific example and the results."

• "Imagine we need to create a series of explainer graphics for a complex new product feature. How would you approach this brief, what questions would you ask, and how would you ensure brand consistency across the assets?"

Company & Culture Questions:

• "What interests you about Alchemy's product suite and its mission?"

• "How do you approach collaborating with non-design stakeholders, such as marketing managers or engineers?"

• "How do you stay updated on the latest design trends and AI technologies?"

Portfolio Presentation Strategy:

• Structure for Operations: Organize your portfolio to highlight not just final assets, but also the systems, processes, and AI integrations you've used. Use case studies to detail the "how" and "why."

• Quantify Impact: For each project, emphasize measurable results. Use numbers to demonstrate efficiency gains, scalability improvements, or the impact of your designs on business objectives.

• AI Workflow Demonstration: Be ready to briefly show or describe a specific AI-assisted workflow you've implemented, explaining its benefits and how others could adopt it.

• Narrative of Problem-Solving: Frame your presentations around the problems you solved, the strategies you employed (including process and tools), and the resulting solutions and impact.

📝 Enhancement Note: Interviewers will likely focus on your ability to operationalize design, scale output through systems and AI, and collaborate effectively. Be prepared to discuss process, efficiency, and the practical application of technology.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features examples of design systems, template creation, and your experience integrating AI tools into creative workflows. Tailor your case studies to highlight process optimization and scalability.

• Resume Optimization: Highlight keywords such as "Brand Design," "Visual Design," "Figma," "Adobe Suite," "AI Creative Workflows," "Design Systems," "Marketing Asset Creation," and "Sales Enablement." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, your approach to operationalizing creative output, and your experience with AI tools. Prepare to discuss specific examples from your portfolio and how you would tackle challenges at Alchemy.

• Company Research: Thoroughly research Alchemy's product, market position, and any publicly available information on their brand and culture. Understand how your role contributes to their Go-To-Market strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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