Senior Brand Designer & Social Editor (Hospitality / Food & Beverage) - 226

📍 Job Overview

Job Title: Senior Brand Designer & Social Editor
Company: D2B
Location: Philippines
Job Type: FULL_TIME
Category: Brand & Content Operations
Date Posted: 2026-05-07
Experience Level: 5-10 Years
Remote Status: Fully Remote

🚀 Role Summary

• Lead the end-to-end creation and implementation of a comprehensive brand architecture, including visual identity systems and tone of voice guidelines, for a multi-venue hospitality group.
• Drive organic social media strategy and content creation, focusing on producing high-quality video assets (reels) and managing content calendars for maximum engagement.
• Ensure rigorous brand governance and execution across nine distinct venues, maintaining visual consistency and uncompromising accuracy in all design collateral and communications.
• Leverage AI tools for design ideation, research, and production efficiency to streamline workflows and enhance creative output within a remote, cross-timezone operational framework.
• Partner closely with an Australian-based Marketing Coordinator to seamlessly blend remote creative direction with local on-site content execution and management.

📝 Enhancement Note: This role is positioned as a foundational leadership role within D2B's creative function, emphasizing the 'ground-up' build of brand guidelines and systems. The '226' in the job title likely refers to an internal job code or requisition number. The focus on hospitality and multi-venue management indicates a need for robust brand consistency and operational efficiency in creative asset management.

📈 Primary Responsibilities

• Architect and develop a complete brand book for the hospitality group, defining color palettes, typography systems, brand archetypes, and overall visual identity.
• Establish and document tone of voice and copywriting guidelines to ensure consistent brand messaging across all communications and platforms.
• Implement brand governance and approval frameworks to ensure all nine venues adhere to established brand standards for consistent cross-venue application.
• Redesign and update existing collateral, including menus, proposals, and sales documents, ensuring pricing accuracy, multilingual spelling (Italian and Greek), and visual alignment with the new brand identity.
• Manage the creation of over 20 high-impact reels per month, clipping, editing, and producing engaging video content from supplied quarterly photo shoot assets.
• Develop and maintain a dynamic social media content calendar in close collaboration with the on-the-ground Marketing Coordinator, integrating user-generated content and broader content strategy.
• Centralize all design assets into a team-accessible platform, establishing a robust digital asset management system for efficient retrieval and deployment.
• Oversee daily artwork requests and menu maintenance, upholding uncompromising standards for pricing accuracy and multilingual spelling (Italian and Greek).
• Collaborate with leadership on content strategy and overall creative direction for organic social media channels, aligning with business objectives.
• Conduct competitor and market research using AI tools, such as Meta Ads Library, to inform creative strategies and identify engagement opportunities.

📝 Enhancement Note: The responsibilities clearly delineate a two-phase approach: an initial, significant project focused on brand architecture and system building, followed by ongoing operational design and content creation. The emphasis on "uncompromising standards" for accuracy and consistency highlights the critical operational aspect of this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communications, or a related field is highly recommended to demonstrate foundational understanding of design principles and brand strategy.

Experience: A minimum of 5-10 years of progressive experience in brand design, art direction, or a similar senior creative role, with a proven track record of building or overhauling brand identities from scratch. Demonstrable experience within the hospitality, food & beverage, or multi-venue retail sectors is strongly preferred.

Required Skills:

• Senior Art Director or Brand Designer level expertise, with a portfolio showcasing successful brand architecture development and overhaul projects.
• Expert proficiency in Adobe InDesign and Adobe Illustrator for comprehensive design collateral creation and brand system development.
• Proficient in Canva for efficient day-to-day collateral production and venue-level design tasks.
• Solid video editing and reel production skills, including clipping, editing, and formatting content for platforms like Instagram and Facebook.
• Strong working knowledge of AI tools for design ideation, production efficiency, and competitor/market research (e.g., Meta Ads Library).
• Exceptional attention to detail, with a focus on spelling accuracy, pricing correctness, and unwavering brand consistency.
• Confident remote communication skills, with the ability to manage multiple stakeholders across different time zones and effectively collaborate with a hybrid team structure.
• Understanding of brand governance principles and asset management best practices.

Preferred Skills:

• Prior experience in a hospitality, food and beverage, or multi-venue brand environment.
• Familiarity with content calendar tools and social media scheduling platforms (e.g., Later, Hootsuite).
• Experience transitioning a brand's social media presence from an external agency to an in-house function.
• Exposure to Italian and/or Greek language content or multilingual design work.
• Experience working in a hybrid remote/in-person team structure, particularly alongside an on-the-ground marketing coordinator.

📝 Enhancement Note: The "MUST HAVE" section emphasizes a high level of practical, hands-on skill and demonstrable experience, particularly in building brands from the ground up. The AI tool proficiency requirement points to a forward-thinking approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 5-10 years of senior-level brand design and art direction experience.
• Specific case studies showcasing the end-to-end process of building or overhauling a brand architecture for a company or significant brand initiative. This should include examples of brand books, visual identity systems (color palettes, typography), and tone of voice guidelines.
• Demonstrations of existing collateral redesigns that brought multiple entities (e.g., venues, products) into visual alignment.
• Examples of social media content creation, specifically highlighting reel production capabilities with before-and-after examples or process breakdowns.
• Evidence of using design tools (Adobe Creative Suite, Canva) and AI tools for design ideation or efficiency improvements.
• Documentation of experience in managing design assets and implementing brand governance.

Process Documentation:

• The ability to articulate and document the process of creating a brand book from initial research and concept development through to final asset delivery and governance.
• Clear explanations of workflow management for daily artwork requests, menu maintenance, and other collateral production, emphasizing accuracy and efficiency.
• Examples of social media content planning processes, including content calendar management, reel production workflows, and user-generated content integration.
• A demonstrated understanding of how to establish and enforce brand governance frameworks to ensure consistent application across multiple touchpoints and stakeholders.

📝 Enhancement Note: Given the role's emphasis on building brand systems from scratch, the portfolio needs to go beyond just showcasing final outputs and delve into the strategic and operational processes behind them. Demonstrating an understanding of asset management and governance is key.

💵 Compensation & Benefits

Salary Range: PHP 90,000 – PHP 110,000 per month, commensurate with experience and skills.

Benefits:

• Full-time employment with remote work flexibility.
• Opportunity to build and lead the creative function of an established hospitality group from its inception.
• Direct impact on brand strategy and visual identity for nine venues.
• Collaboration with a cross-functional team, including an on-the-ground Marketing Coordinator.
• Exposure to international business operations (working Australian business hours).
• Potential for professional growth as the creative function evolves within the company.

Working Hours: Monday to Friday, 9:00 AM to 6:00 PM AEST (Australian Eastern Standard Time). This translates to approximately 6:00 AM to 3:00 PM PHT (Philippine Standard Time) during standard Australian daylight saving periods, and 7:00 AM to 4:00 PM PHT during Australian winter.

📝 Enhancement Note: The salary range provided is specific and appears competitive for senior creative roles in the Philippines, especially considering the remote nature and the requirement to work Australian hours. The benefits are largely tied to the unique opportunity presented by the role itself. The working hours are crucial and require careful consideration due to the significant time difference from the Philippines.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality / Food & Beverage. This industry is characterized by a strong emphasis on customer experience, visual appeal, and brand storytelling. Success often hinges on creating memorable guest experiences, which are heavily influenced by brand aesthetics and consistent messaging.

Company Size: While not explicitly stated, the mention of "nine venues" suggests a medium to large-sized hospitality group with a significant operational footprint. This scale implies a need for structured processes, robust brand management, and efficient cross-venue coordination.

Founded: The company is described as an "established hospitality group," indicating a history and existing market presence. This suggests the role is not about launching a new venture but rather about refining, standardizing, and elevating an existing brand's visual and editorial presence.

Team Structure:

• The Senior Brand Designer & Social Editor will lead the creative function, operating remotely.
• They will partner closely with an on-the-ground Marketing Coordinator based in Australia, who handles local shoots, venue relationships, and content coordination.
• Paid advertising is managed by an external agency, meaning the focus is purely on brand, organic content, and creative execution.
• Collaboration will also extend to leadership (likely the hiring manager or a brand director) for content strategy and creative direction.

Methodology:

• Brand Architecture: A foundational project focused on building comprehensive brand guidelines, visual identity systems, and tone of voice.
• Design Operations: Daily management of artwork requests, menu maintenance, and collateral production, emphasizing accuracy and consistency.
• Content Creation: Production of social media content, particularly video reels, and management of content calendars.
• AI Integration: Utilization of AI tools for design ideation, market research, and production efficiency.
• Remote Collaboration: A hybrid model where remote creative leadership is supported by local on-site execution and coordination.

Company Website: https://jobs.workable.com/company/dcaVtKQqXr9FwBNppNCBH9/jobs-at-d2b

📝 Enhancement Note: The company culture, based on the description, likely values strong brand identity, operational excellence in creative execution, and effective remote collaboration. The hybrid team structure is a key characteristic, requiring clear communication and defined roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a senior individual contributor level, with significant autonomy and responsibility. It's a leadership opportunity for someone to build and define the creative function from the ground up, rather than managing a large team initially. The "Senior" title and requirement for "art director or brand designer level" expertise confirm this.

Reporting Structure: The Senior Brand Designer & Social Editor will likely report to a Brand Director, Head of Marketing, or a senior executive responsible for brand strategy. They will work in close partnership with the Marketing Coordinator.

Operations Impact: The role's impact is directly tied to shaping the visual identity and organic content strategy of a multi-venue hospitality group. This has a direct influence on brand perception, customer engagement, and ultimately, revenue through enhanced brand appeal and lead generation via organic social channels. The success of the brand book and its consistent application will be a key operational metric.

Growth Opportunities:

• Creative Leadership: Opportunity to grow into a Creative Director role as the function expands within the company.
• Brand Strategy Development: Deeper involvement in evolving the overall brand strategy beyond visual design and content.
• Team Building: Potential to build and manage a creative team as the company's needs grow.
• Specialization: Further specialization in hospitality branding, digital content strategy, or advanced AI applications in design.
• Process Optimization: Leading initiatives to further refine and optimize creative operations and asset management workflows.

📝 Enhancement Note: This role offers a unique opportunity for an operations-minded creative to establish and scale a creative function. The growth path is clearly defined by the potential to expand responsibilities and build a team, making it attractive for ambitious senior designers.

🌐 Work Environment

Office Type: Fully Remote. The role is designed for a remote worker based in the Philippines.

Office Location(s): The primary work location for this role is the Philippines. The company operates nine venues, likely in Australia, given the AEST working hours.

Workspace Context:

• Remote Autonomy: The candidate will work independently from their chosen location in the Philippines.
• Digital Collaboration: The primary mode of interaction will be digital, utilizing communication tools and project management platforms.
• Hybrid Team Dynamic: Close collaboration with a Marketing Coordinator on the ground in Australia, requiring clear communication across time zones.
• Tools & Technology: Access to and proficiency with design software (Adobe Suite, Canva), video editing tools, AI tools, and potentially project management/asset management platforms.

Work Schedule: A fixed schedule of Monday to Friday, 9:00 AM to 6:00 PM AEST. This requires significant alignment with Australian business hours, which will be early morning to mid-afternoon in the Philippines. This structured schedule is essential for effective collaboration with the Australian-based team and for maintaining consistent operational output.

📝 Enhancement Note: The work environment is highly structured in terms of hours, demanding discipline and effective time management to balance remote work with the specific time zone requirements. The hybrid team dynamic is a critical aspect of the work environment, necessitating strong communication protocols.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with core requirements, especially senior-level brand building experience and technical skills.
• Skills Assessment (Portfolio Review): A deep dive into the candidate's portfolio, focusing on brand architecture projects, reel production examples, and evidence of AI tool usage. Candidates will be expected to articulate their process, strategic thinking, and operational approach to design challenges.
• Technical/Practical Test: Potentially a short design or video editing task to assess practical skills and efficiency, or a case study presentation.
• Behavioral & Cultural Fit Interview: Discussion around remote work experience, communication style, stakeholder management, attention to detail, and ability to work within a hybrid team structure and specific time zones.
• Final Interview: Discussion with senior leadership to finalize the offer.

Portfolio Review Tips:

• Showcase Brand Architecture: Prioritize case studies demonstrating the creation or overhaul of a brand book, visual identity systems, and tone of voice guidelines. Clearly articulate the problem, your solution, the process, and the measurable impact.
• Highlight Reel Production: Include strong examples of video editing and reel creation. Demonstrate your ability to transform raw footage into compelling social content. Show variety in style and format.
• Demonstrate AI Proficiency: Integrate examples of how you've used AI tools for design ideation, market research, or to improve workflow efficiency. Explain the tools used and the benefits achieved.
• Emphasize Operational Rigor: For menu maintenance and collateral design, showcase examples where accuracy (pricing, spelling) and brand consistency were paramount. Explain your systems for ensuring this.
• Contextualize Your Work: Briefly explain the industry and scope of each project. For this role, hospitality or multi-venue experience is a significant plus.
• Prepare for Process Discussion: Be ready to discuss your step-by-step process for brand development, content creation, and managing design requests within a remote setting.

Challenge Preparation:

• Brand Audit/Refresh: Be prepared to analyze an existing brand (perhaps one of the company's current venues) and propose a visual refresh or brand alignment strategy.
• Content Calendar Development: Outline how you would approach developing a quarterly content calendar for social media, including ideation, asset creation, and scheduling.
• Reel Creation Scenario: You might be given a set of assets and asked to outline or even create a short reel, demonstrating your editing skills and creative approach.
• Brand Governance Scenario: Discuss how you would implement and enforce brand guidelines across multiple stakeholders or venues to ensure consistency.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to operate autonomously, manage complex creative projects from inception, and maintain high standards of operational execution in design. The portfolio is the primary tool for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency in Adobe InDesign and Adobe Illustrator is mandatory for brand book creation, collateral design, and visual identity development.
• Canva: Required for day-to-day collateral and venue-level design work, indicating a need for efficient, user-friendly design solutions.
• Video Editing Software: Proficiency in tools for clipping, editing, and formatting video content for social media (e.g., Adobe Premiere Pro, Final Cut Pro, or even advanced mobile editing apps like CapCut if integrated into a workflow).

Analytics & Reporting:

• Meta Ads Library: Specifically mentioned for competitor and market research, indicating a need to understand social media advertising landscapes.
• Social Media Analytics: Familiarity with native platform analytics (Instagram, Facebook) for tracking reel performance and engagement.
• Website Analytics (e.g., Google Analytics): While not explicitly stated, understanding how design and content impact website traffic and user behavior can be beneficial.

CRM & Automation:

• Digital Asset Management (DAM) System: The role requires centralizing design assets, suggesting a need for experience with or ability to implement a DAM solution (e.g., Bynder, Canto, or even a well-organized cloud storage system like Google Drive/Dropbox with robust tagging).
• Project Management Tools: Familiarity with tools like Asana, Trello, Monday.com, or similar for managing daily artwork requests, content calendars, and project workflows.
• Content Calendar/Scheduling Tools: Preferred skills include familiarity with platforms like Later, Hootsuite, Buffer, or similar for social media content scheduling.

📝 Enhancement Note: The technology stack emphasizes a blend of professional design software, user-friendly tools for broader team use, and modern AI applications for efficiency and research. The requirement for a DAM system points to the operational need for organized asset management.

👥 Team Culture & Values

Operations Values:

• Precision & Accuracy: Uncompromising standards for spelling, pricing, and brand consistency are paramount, reflecting a deep commitment to operational excellence.
• Efficiency & Automation: Strong emphasis on leveraging AI tools and streamlined processes to enhance production speed and creative output.
• Brand Stewardship: A deep understanding and dedication to maintaining and evolving a strong, consistent brand identity across multiple touchpoints.
• Proactive Collaboration: The ability to communicate effectively and work seamlessly with remote and on-the-ground team members to achieve shared goals.
• Adaptability & Innovation: Willingness to embrace new tools (AI) and methodologies to improve creative processes and content quality.

Collaboration Style:

• Hybrid Remote/In-Person Synergy: A collaborative approach that bridges the gap between remote creative leadership and on-the-ground operational execution.
• Clear Communication Channels: Reliance on digital communication tools and structured check-ins to ensure alignment and transparency across time zones.
• Feedback-Driven Improvement: Openness to feedback from the Marketing Coordinator and leadership to refine creative output and operational processes.
• Asset-Centric Workflow: A focus on organized asset management and clear workflows for requesting, creating, and approving design collateral.

📝 Enhancement Note: The culture likely values individuals who are not only creative but also highly organized, detail-oriented, and adept at working within structured operational frameworks, especially in a remote, cross-timezone environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Management: Consistently working Australian business hours (AEST) from the Philippines presents a significant daily challenge, requiring strong personal discipline and time management to maintain work-life balance.
• Building Brand from Scratch: The initial phase of developing a comprehensive brand book and governance framework requires significant strategic thinking, research, and persuasive communication to align stakeholders.
• Remote Collaboration Dynamics: Effectively partnering with an on-the-ground Marketing Coordinator and other stakeholders remotely requires proactive communication and a clear understanding of each other's roles and challenges.
• Maintaining Consistency Across Nine Venues: Ensuring uniform brand application across a diverse set of hospitality venues, each with its own operational nuances, will be an ongoing operational challenge.
• Balancing Creative Vision with Operational Demands: Juggling the strategic demands of brand building with the day-to-day operational needs of artwork requests and menu maintenance requires excellent prioritization skills.

Learning & Development Opportunities:

• Brand Strategy Leadership: Deepen expertise in brand architecture, brand governance, and strategic brand management within the hospitality sector.
• Advanced Content Creation: Develop advanced skills in video editing, social media strategy, and organic content performance optimization.
• AI Integration in Creative Operations: Become a pioneer in leveraging AI tools for creative ideation, workflow automation, and market analysis within a hospitality context.
• Cross-Cultural & Cross-Time Zone Collaboration: Enhance skills in managing and collaborating with international teams across significant time differences.
• Digital Asset Management Implementation: Gain experience in setting up and managing a digital asset management system for a multi-venue organization.

📝 Enhancement Note: The role presents significant operational challenges that are also rich learning opportunities, particularly in areas of remote work optimization, brand system implementation, and AI integration.

💡 Interview Preparation

Strategy Questions:

• Brand Architecture Development: "Describe your process for building a comprehensive brand book from the ground up. What key elements would you prioritize for a multi-venue hospitality group, and how would you ensure buy-in from diverse stakeholders?" (Prepare to walk through a past project, highlighting your strategic steps and decision-making).
• Operationalizing Brand Consistency: "How would you establish and enforce brand governance across nine different hospitality venues to ensure consistent application of visual identity and tone of voice, especially when working remotely?" (Focus on processes, tools, and communication strategies).
• Social Media Content Strategy: "Outline your approach to creating over 20 reels per month from quarterly photo shoot content. What is your workflow for editing, strategizing content themes, and measuring success?" (Be ready to discuss your reel production process and how you'd integrate UGC).
• AI Tool Utilization: "Beyond ideation, how do you see AI tools enhancing operational efficiency in a brand design and social editing role? Provide specific examples of how you've used AI for research or production." (Showcase practical application and understanding of AI's role in operations).

Company & Culture Questions:

• Remote Work Philosophy: "This role requires working Australian business hours from the Philippines. How do you manage your work-life balance and ensure consistent productivity in a remote, cross-timezone environment?" (Highlight discipline, time management, and communication strategies).
• Collaboration with Local Teams: "How would you effectively partner with an on-the-ground Marketing Coordinator to ensure seamless execution of creative initiatives and content gathering?" (Emphasize communication, trust-building, and clear role definition).
• Hospitality Industry Perspective: "What excites you about the hospitality and F&B industry from a branding perspective? What are the unique challenges and opportunities you see?" (Showcase industry understanding and passion).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around clear case studies, telling the story of each project from problem to solution to outcome.
• Process Over Polish: While polished visuals are important, emphasize the process you followed. Show wireframes, mood boards, initial concepts, and explain your decision-making at each stage. For this role, demonstrating your operational approach to design is key.
• Quantify Impact: Wherever possible, use metrics to demonstrate the impact of your work. For reel production, this might be engagement rates; for brand collateral, it could be consistency scores or feedback from stakeholders.
• Highlight Reel Production Capabilities: Dedicate specific slides or a section to showcase your video editing skills. Consider a short, dynamic montage of your best reel work.
• Demonstrate AI Tool Usage: Clearly label or explain where AI tools were used in your workflow and what benefits they provided.
• Address Operational Rigor: For menu/collateral examples, be prepared to discuss how you ensured accuracy and consistency.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strong operational discipline, strategic thinking, and the ability to thrive in a remote, cross-timezone, and detail-intensive environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Tailor your portfolio to prominently feature your experience in building brand architecture from scratch, reel production, and any use of AI tools for design efficiency. Prioritize case studies demonstrating your ability to manage design collateral with exceptional accuracy and consistency.
• Resume Optimization: Ensure your resume clearly highlights senior-level experience, expertise in Adobe Creative Suite, Canva, video editing, and any relevant hospitality industry background. Use keywords like "Brand Architecture," "Visual Identity," "Content Strategy," "Reel Production," and "AI Design Tools."
• Prepare Your Narrative: Practice articulating your design process, operational methodologies, and how you ensure brand consistency and accuracy. Be ready to discuss your experience managing projects remotely and working across time zones.
• Research D2B: Understand the company's existing presence (if any publicly available) and the hospitality/F&B industry landscape. Consider how your skills can specifically address the challenges of a multi-venue group.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.