Senior Brand & Visual Designer

📍 Job Overview

Job Title: Senior Brand & Visual Designer

Company: CWILL

Location: Texas, United States

Job Type: FULL_TIME

Category: Brand & Visual Design / GTM Operations

Date Posted: 2026-07-29

Experience Level: Mid-Level (3+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the definition and execution of CWILL's comprehensive visual identity, impacting millions of shoppers and thousands of Shopify brands daily.

• Drive the evolution of CWILL's brand system, ensuring consistency, scalability, and visual appeal across all customer touchpoints, from marketing websites to embedded product widgets.

• Collaborate directly with engineering teams to translate design concepts into high-quality, pixel-perfect implementations within the Shopify ecosystem.

• Contribute to the foundational design strategy of a rapidly growing post-purchase and retention suite, shaping its aesthetic and user experience from the ground up.

📝 Enhancement Note: This role is positioned as a "founding design role" in the US, indicating a high degree of autonomy and responsibility for establishing design standards and processes. The emphasis on "0 -> 1 ambiguity" suggests a need for proactive problem-solving and strategic thinking, aligning closely with GTM Operations principles in defining initial brand engagement strategies and visual messaging.

📈 Primary Responsibilities

• Own and meticulously maintain CWILL's brand system, ensuring its sharp, consistent, and scalable application across all client-facing and internal assets.

• Design and iterate on the marketing website, landing pages, and campaign-specific pages, optimizing for merchant acquisition and brand perception.

• Develop consumer-facing UI components, including embedded widgets, in-product overlays, and co-branded experiences that seamlessly integrate into Shopify merchants' storefronts.

• Create compelling visual assets for events, booth displays, social media campaigns, pitch decks, and other external-facing collateral that represent CWILL's brand identity.

• Foster a strong, collaborative partnership with engineering teams, actively participating in design handoffs to ensure accurate implementation and maintaining design integrity.

• Contribute thoughtfully to product UI design, particularly at the intersection of brand and user experience, such as onboarding flows, empty states, and notification templates.

• Proactively maintain and evolve the design system, ensuring it supports the scalability of both brand and product across the CWILL platform.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic brand guardianship and tactical design execution, crucial for a GTM role. The focus on "consumer-facing UI components" and "embedded widgets" within third-party platforms (Shopify) highlights a need for understanding user experience design within constraints, a common challenge in GTM operations involving product integration.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Graphic Design, Visual Communication, Interaction Design, or a related field is implied by the portfolio requirement.

Experience: A minimum of 3 years of professional experience in Brand Design, Visual Design, or Marketing Website Design is required, with a preference for candidates with experience in B2B SaaS or DTC e-commerce environments.

Required Skills:

• A compelling portfolio demonstrating strong visual craft across web design, product UI, and brand systems.

• Proven experience designing consumer-facing components, such as landing pages, booth/event assets, web widgets, embedded UIs, or elements integrated within other products.

• Proficiency in Figma for design and prototyping, with a demonstrated ability to prepare and hand off designs for engineering implementation.

• Fluency in the full spectrum of brand and digital design disciplines, including websites, widgets, illustration, and typography.

• Demonstrated comfort with ambiguity and the ability to initiate and make confident decisions in a "0 to 1" environment. Preferred Skills:

• Direct experience within the Shopify ecosystem (e.g., building apps, working at related companies like Klaviyo, Yotpo, Loop, Narvar, AfterShip).

• Prior experience in building or leading a design team, indicating potential for future management responsibilities.

• Background encompassing both post-purchase and customer retention domains.

• Exposure to or experience with AI-native product experiences.

📝 Enhancement Note: The "0 -> 1 ambiguity" requirement strongly suggests the need for operational agility and a proactive approach to defining processes, which are core to GTM Operations. The preference for Shopify ecosystem experience highlights a critical domain-specific knowledge base essential for effective GTM strategy execution within that platform.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of projects that highlight your ability to define and execute a cohesive brand identity across multiple touchpoints.

• Include case studies detailing the design process for consumer-facing components and embedded widgets, emphasizing user experience considerations within platform constraints.

• Demonstrate the application of a scalable design system, illustrating how it maintains consistency and facilitates efficient updates across brand and product.

• Present examples of marketing website designs, landing pages, and campaign assets that drove measurable engagement or conversion outcomes.

• Clearly articulate your role and contributions in collaborative design efforts, especially with engineering teams, to ensure successful implementation. Process Documentation:

• Document the approach to developing and maintaining brand guidelines, ensuring clarity and accessibility for cross-functional teams.

• Illustrate the workflow for designing and iterating on marketing collateral and digital assets, including concept development, feedback integration, and final delivery.

• Detail how you manage design system updates, including version control, documentation, and communication to stakeholders.

• Provide examples of how you've translated business objectives into visual design solutions that support GTM strategies and customer retention goals.

📝 Enhancement Note: For this role, the portfolio should not only display aesthetic skill but also evidence of process-driven design thinking. Demonstrating how designs are integrated into a larger GTM strategy (e.g., merchant acquisition, retention) and how the design system supports scalability and efficiency will be critical.

💵 Compensation & Benefits

Salary Range: $90,000 - $120,000 USD per year, plus bonus. This range is dependent on experience and is open to negotiation.

Benefits:

• 401(k) plan for retirement savings.

• Paid Time Off (PTO) for work-life balance.

• Paid Holidays to observe national and company-recognized holidays.

• Comprehensive Insurance package, likely including health, dental, and vision coverage.

Working Hours: Standard full-time hours, estimated at 40 hours per week, with flexibility expected given the fully remote nature of the role.

📝 Enhancement Note: The salary range of $90,000-$120,000 for a Senior Brand & Visual Designer in Texas reflects mid-level to senior compensation for specialized creative roles in the US tech market. The inclusion of a bonus indicates performance-based incentives, common in GTM-aligned roles. The benefits package is standard for full-time US employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / E-commerce Technology (specifically, post-purchase and customer retention solutions for Shopify brands). The market context involves a highly competitive landscape where differentiating through brand and user experience is paramount for Shopify merchants.

Company Size: Small team, indicated by "Small team, no bureaucracy, direct access to leadership" and being a "founding design role." This implies a dynamic, fast-paced environment where individual contributions have significant impact.

Founded: CWILL is a relatively new entity, as evidenced by the "founding design role" and the "0 -> 1 ambiguity" mentioned. This suggests an opportunity to shape the company's foundational elements.

Team Structure:

• The design team is nascent, with this role being the first US Brand & Visual Design Lead. This means close collaboration with founders and potentially other early-stage hires.

• Reporting structure is likely direct to a founder or head of product/marketing, offering high visibility and direct access to leadership.

• Cross-functional collaboration will be extensive, particularly with engineering (for design implementation) and marketing/GTM teams (for brand strategy and asset creation). Methodology:

• Data-driven design decisions, leveraging insights from Shopify merchant behavior and shopper interactions to inform visual branding and UI components.

• Agile workflow and iterative design processes, especially given the "0 -> 1" nature of the role and the need to adapt quickly.

• Emphasis on building scalable systems (brand and design systems) to support rapid growth and diverse applications.

Company Website: https://www.cwill.com (Inferred from domain_derived: cwill.com)

📝 Enhancement Note: The "small team, no bureaucracy" and "founding" nature of this role suggest a startup environment. This is highly relevant for GTM operations candidates who thrive on building processes and making a direct impact on early-stage growth strategies.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor (IC) role, specifically a "founding" position. It offers significant ownership and the potential to define the trajectory of design at CWILL. The role bridges brand strategy, visual design, and product UI, with a strong GTM focus.

Reporting Structure: The designer will report directly to a member of the leadership team (likely a founder or Head of Product/Marketing), providing high visibility and direct mentorship opportunities.

Operations Impact: The visual identity and user experience designed by this role will directly influence merchant acquisition, retention rates, and overall brand perception within the competitive Shopify ecosystem. Strong brand and intuitive UI are critical drivers of GTM success, particularly for SaaS products targeting e-commerce businesses.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead or Manager role as the team expands, mentoring future designers and shaping the design department's strategy.

• Skill Specialization: Deepen expertise in specific areas like e-commerce UX, SaaS branding, or AI-driven design, becoming a subject matter expert.

• Strategic Influence: Play a key role in shaping CWILL's overall GTM strategy through impactful brand and product design, contributing to company-wide decision-making.

📝 Enhancement Note: The "founding role" aspect is key here. It suggests a high-impact, high-ownership position with significant potential for career acceleration beyond typical senior IC paths, especially for those interested in influencing GTM strategy through design.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed team environment with a focus on asynchronous communication and digital collaboration tools.

Office Location(s): While the role is remote, it is specified for "Texas, United States." This may indicate a preference for candidates within this time zone for better collaboration, or it could be a legal/tax designation.

Workspace Context:

• A digital-first workspace, heavily reliant on collaboration platforms (e.g., Slack, Figma, video conferencing).

• Direct access to leadership and a small, agile team fosters a collaborative and transparent environment.

• Opportunities to work with cutting-edge e-commerce technology and contribute to a product used by a vast number of online merchants.

Work Schedule: While the standard is 40 hours/week, the remote nature and startup environment likely offer some flexibility. However, timely communication and responsiveness are crucial for effective collaboration with a distributed team and engineering partners.

📝 Enhancement Note: The "Texas, United States" location requirement for a remote role might suggest a need for the candidate to reside within a specific US time zone (e.g., Central Time) to facilitate real-time collaboration with other US-based team members or leadership.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess visual craft, relevant experience, and cultural fit.

• Portfolio Presentation: A deep dive into selected projects, where candidates will present their process, rationale, and outcomes. This is a critical stage to assess problem-solving skills and strategic thinking.

• Design Challenge: Likely a practical exercise to evaluate design skills, problem-solving abilities, and how candidates approach ambiguity. This could involve designing a specific component or iterating on an existing concept.

• Team/Leadership Interviews: Discussions with founders and key team members to assess collaboration style, communication skills, and alignment with CWILL's values and vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your capabilities in brand systems, consumer-facing UI, and design for e-commerce/SaaS. Highlight the "0 -> 1" and "consumer-facing widget" aspects specifically.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, key decisions, and the measurable impact or learnings. Use visuals effectively.

• Showcase Figma Proficiency: Include examples of your Figma workflows, design system contributions, and how you prepare specs for handoff.

• Address Ambiguity: If possible, include a project where you had to define strategy or approach with limited initial direction, explaining your thought process.

• Tailor to CWILL: Research CWILL's current brand and product. If you have ideas or can demonstrate how you'd evolve their visual identity, subtly weave that in.

Challenge Preparation:

• Be prepared to articulate your design process clearly and concisely.

• Practice explaining complex design decisions and trade-offs.

• Understand the Shopify ecosystem and common e-commerce user flows.

• Think about how brand and product UI intersect to drive GTM goals like merchant acquisition and retention.

📝 Enhancement Note: The emphasis on a "founding design role" and "0 -> 1 ambiguity" means interviewers will be looking for initiative, strategic foresight, and the ability to build from scratch. Your portfolio should explicitly demonstrate these qualities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, design systems, and collaboration. Proficiency is a must.

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Likely used for broader brand collateral, illustration, and advanced graphic creation.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools can be beneficial for showcasing interactive concepts.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts key metrics (e.g., conversion rates on landing pages, engagement with widgets) will be crucial. Familiarity with analytics platforms like Google Analytics or Amplitude could be helpful for understanding user behavior. CRM & Automation:

• Not directly in scope for this design role, but awareness of how design integrates with marketing automation and CRM platforms used for merchant outreach and retention would be advantageous.

📝 Enhancement Note: Figma is explicitly mentioned and is the core tool. The other tools listed are standard for a Brand & Visual Designer role, with an added emphasis on understanding how design feeds into GTM metrics.

👥 Team Culture & Values

Operations Values:

• Craftsmanship: A commitment to high-quality visual design and meticulous attention to detail across all outputs.

• Collaboration: Working closely with engineers, founders, and future team members to achieve shared goals.

• Impact-Driven: Focusing on designs that directly contribute to CWILL's business objectives, such as merchant acquisition and retention.

• Ambiguity Tolerance: Embracing uncertainty and proactively creating structure and solutions in a startup environment.

• Scalability: Designing with future growth and expansion in mind, both for the brand and the product.

Collaboration Style:

• Highly collaborative, with direct access to leadership and cross-functional teams.

• Emphasis on clear communication and constructive feedback to ensure designs are implemented effectively and align with business goals.

• A proactive approach to problem-solving and idea sharing is expected.

📝 Enhancement Note: The "0 -> 1 ambiguity" and "small team, no bureaucracy" points suggest a culture that values initiative, agility, and direct contribution. For a GTM role, this means a focus on tangible results and effective communication with stakeholders.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing Brand Identity: Defining and solidifying CWILL's visual brand from scratch in a competitive market requires strong strategic vision and creative execution.

• Balancing Brand and Product: Ensuring a cohesive brand experience while designing functional product UI components that meet user needs and platform constraints.

• Remote Collaboration: Effectively collaborating with a distributed team and ensuring design quality and consistency across all touchpoints without constant in-person interaction.

• Rapid Iteration: Adapting designs quickly to feedback and evolving business needs in a fast-paced startup environment.

Learning & Development Opportunities:

• Deep Dive into E-commerce Tech: Gaining in-depth knowledge of the Shopify ecosystem, post-purchase strategies, and retention technologies.

• Foundational Design Leadership: Developing skills in establishing design processes, systems, and potentially mentoring future team members.

• Cross-functional Acumen: Enhancing understanding of GTM strategies, product development, and engineering workflows through close collaboration.

📝 Enhancement Note: The challenges are directly tied to the "founding role" and "0 -> 1" nature, requiring significant problem-solving and strategic thinking, which are core to GTM operations.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the visual identity for a new SaaS product targeting e-commerce merchants?" (Focus on process, research, and strategic goals.)

• "Describe a time you had to design a consumer-facing component for a platform you didn't own. What were the constraints and how did you ensure a good user experience?" (Assesses understanding of embedded UIs and platform integration.)

• "How do you balance maintaining a strong brand system with the need for rapid iteration and product development in a startup?" (Focus on agility, scalability, and trade-offs.) Company & Culture Questions:

• "What excites you about CWILL's mission and the post-purchase/retention space?" (Demonstrate research and genuine interest.)

• "How do you envision collaborating with engineers to ensure your designs are implemented accurately and efficiently?" (Highlight communication and partnership skills.)

• "Given our small team and '0 -> 1' environment, how would you prioritize your work and manage ambiguity?" (Emphasize proactivity, organization, and problem-solving.) Portfolio Presentation Strategy:

• Structure: Begin with an overview of CWILL and the role, then present 2-3 key projects in detail. For each project: problem, your role, process, solutions, and outcomes/learnings.

• Highlight Impact: Quantify results where possible (e.g., improved conversion, engagement metrics) or explain the qualitative impact on brand perception or user experience.

• Demonstrate Process: Walk through your Figma files or process documentation to show how you think, iterate, and collaborate.

• Address the "Founding" Aspect: Be prepared to discuss how you would build out a design function, establish best practices, and contribute to the overall GTM strategy from a design perspective.

📝 Enhancement Note: Interview questions will heavily probe your ability to operate autonomously, think strategically about brand's role in GTM, and effectively collaborate in a lean, fast-paced environment.

📌 Application Steps

To apply for this Senior Brand & Visual Designer position:

• Submit your application through the provided link, ensuring your resume and portfolio are up-to-date and tailored to the role.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating brand system development, consumer-facing UI design, and experience within e-commerce or SaaS contexts. Include specific examples of your work in Figma and any contributions to design systems.

• Resume Optimization: Highlight your 3+ years of relevant experience, emphasizing achievements in brand consistency, visual craft, and successful design implementation through collaboration. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, strategic rationale behind your creative decisions, and how you approach ambiguity. Prepare to discuss your understanding of the Shopify ecosystem and retention strategies.

• Company Research: Thoroughly research CWILL's current website, product offering, and target market. Understand their mission and how your design expertise can contribute to their GTM success and brand building.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.