Senior Brand & Marketing Designer

📍 Job Overview

Job Title: Senior Brand & Marketing Designer

Company: Sweed

Location: Argentina

Job Type: FULL_TIME

Category: Marketing Operations / Brand & Design

Date Posted: 2026-09-08

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive the company's visual communication strategy, translating complex product capabilities into compelling visual stories for a B2B SaaS audience.

• Own and evolve the brand design system, ensuring consistency across all marketing collateral and digital touchpoints.

• Develop creative assets for go-to-market campaigns, product updates, and lead generation initiatives.

• Leverage AI-powered tools to enhance design workflows, accelerate ideation, and create innovative visual content.

• Collaborate closely with Product Marketing, Marketing, and leadership teams to align visual strategy with business objectives.

📝 Enhancement Note: This role is positioned as a Senior Brand & Marketing Designer, indicating a need for strategic thinking and ownership beyond execution. The emphasis on AI tools suggests a forward-thinking company seeking to integrate cutting-edge technology into its design processes. The role appears to be a hybrid of brand management and product marketing design, with a strong focus on B2B SaaS.

📈 Primary Responsibilities

• Unify and enhance the company's brand design system, ensuring cohesive aesthetics across all platforms and communications, based on existing logo, colors, and fonts for an enterprise-level SaaS product.

• Redesign and optimize the corporate website, including overall layout, specific product visuals, and creating new pages for lead magnets, promotional campaigns, and special product releases.

• Design compelling creatives to support go-to-market campaigns for product updates and new feature rollouts.

• Develop engaging visuals for email marketing campaigns, social media content, and blog posts to drive audience engagement and brand awareness.

• Create high-quality marketing materials for external publications, such as infographics, product visuals, and other creatives that clearly communicate value propositions.

• Design professional presentations for critical internal and external stakeholders, including board meetings, executive reviews, and client discussions.

• Produce printed materials for exhibitions and industry events, ensuring brand consistency and impact in physical spaces.

• Utilize AI-powered tools to accelerate ideation, prototyping, content creation, and visual production, driving efficiency and innovation.

• Experiment with and implement new AI-native workflows, including generative image creation, simple video and motion graphics, and AI-assisted web prototyping.

📝 Enhancement Note: The responsibilities highlight a broad scope, requiring the designer to act as a de facto Art Director. The inclusion of AI tools as a core responsibility indicates a need for a candidate who is not only skilled in traditional design but also eager to explore and adopt new technologies to enhance their output and efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, or a related field is implied by the nature of the role and the portfolio requirements.

Experience: Minimum of 5-10 years of professional experience in B2B SaaS/enterprise design, with a proven track record in brand systems and product marketing design.

Required Skills:

• Strong portfolio demonstrating high-quality web, product marketing, and digital design work, specifically for SaaS businesses.

• Proven ability to translate product features, platform workflows, and UI screenshots into compelling marketing visuals that clearly communicate value.

• Exceptional illustration, iconography, and visual storytelling skills.

• Basic understanding of UI/UX principles to ensure designs are user-centric and intuitive.

• Experience designing across multiple formats, including websites, landing pages, banners, infographics, presentations, email assets, and internal communications.

• Ability to adapt and scale design systems across web, social media, video, email, and print channels.

• Strong organizational skills with the ability to manage multiple projects and priorities independently, demonstrating self-sufficiency.

• Experience collaborating cross-functionally with product, marketing, and leadership teams, fostering effective partnerships.

• Strong curiosity about new design technologies and an AI-first mindset; actively explore tools that make work faster, more creative, and scalable.

• Professional working proficiency in English, including written communication and content preparation for diverse audiences.

• Proficiency in Figma for design and prototyping.

• Hands-on experience with AI tools for design and content creation. Preferred Skills:

• Familiarity with Vibe coding or AI-assisted web development for faster prototyping and implementation.

• Experience with motion graphics and video creation for dynamic marketing content.

• Experience designing for print media.

• Basic knowledge of HTML/CSS for web design integration.

📝 Enhancement Note: The requirement for specific experience in B2B SaaS/enterprise, brand systems, and product marketing design, alongside proficiency in Figma and AI tools, indicates a highly specialized role. The "nice to have" skills suggest a desire for a candidate who can contribute to a wider range of design needs and potentially explore emerging design technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong collection of web, product marketing, and digital design work, with a clear emphasis on B2B SaaS projects.

• Include case studies that demonstrate your ability to transform complex product features and UI screenshots into clear, compelling marketing visuals that communicate value effectively.

• Highlight examples of your illustration, iconography, and visual storytelling skills, demonstrating a narrative approach to design.

• Present examples of designs across various formats, including websites, landing pages, infographics, presentations, and email assets, to show versatility.

• Demonstrate your ability to adapt and scale a design system across different channels (web, social, video, email, print). Process Documentation:

• Provide evidence of your process for translating product concepts into visual marketing assets, detailing your workflow from brief to final delivery.

• Showcase how you’ve managed multiple projects and priorities independently, illustrating your organizational and time management skills.

• Include examples of your collaborative process with product, marketing, and leadership teams, highlighting your cross-functional communication and integration.

• Demonstrate your approach to leveraging AI tools in your design workflow, showcasing how you use them for ideation, prototyping, and content creation to drive efficiency and creativity.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evaluation tool. Emphasis is placed on demonstrating not just aesthetic skill but also strategic thinking, problem-solving abilities, and the capacity to translate technical product details into marketable visual narratives, especially within the B2B SaaS context. The AI component suggests a need for candidates to show how they integrate these tools into their process.

💵 Compensation & Benefits

Salary Range: Based on the role being Senior Brand & Marketing Designer, remote in Argentina, with B2B contract to a US company, and 5-10 years of experience, the estimated salary range is $45,000 - $75,000 USD annually. This estimate is derived from market data for senior design roles in Latin America contracting with US companies, considering cost of living adjustments and the specialized skillset required.

Benefits:

• Salary paid in USD via B2B contract with a US company.

• 100% remote work environment, supporting a flexible lifestyle.

• Flexible working hours with core team time from 09:00-15:00 GMT, allowing for regional time zone adaptation.

• 20 paid vacation days per year for rest and rejuvenation.

• 12 paid holidays per year to observe national and company-recognized holidays.

• 3 paid sick leave days for personal well-being.

• Medical insurance provided after the probation period.

• Equipment reimbursement for necessary work tools such as laptops and monitors, ensuring a productive remote setup.

Working Hours: Standard full-time commitment, likely around 40 hours per week, with flexibility outside of core team collaboration hours (09:00-15:00 GMT).

📝 Enhancement Note: The salary range is an estimation based on typical compensation for senior remote design roles servicing US-based companies from Argentina, factoring in the B2B contract structure. Benefits are clearly outlined and are competitive for a remote international position. The core working hours are specified to ensure team alignment across geographies.

🎯 Team & Company Context

🏢 Company Culture

Industry: The cannabis retail technology sector is a rapidly evolving, highly regulated, and innovative space. Sweed operates within this niche, providing an enterprise-grade platform that simplifies operations for cannabis retailers. This industry context implies a need for adaptability, compliance awareness, and a forward-thinking approach to product development and marketing.

Company Size: Over 200 people. This size suggests a mature startup or scale-up environment, where processes are becoming more formalized but still retain agility. For a designer, this means opportunities to impact brand direction while working within established frameworks and collaborating with dedicated teams.

Founded: 7 years ago. This indicates a company with a proven track record and product-market fit, moving beyond the initial startup phase into a growth and scaling trajectory. They are focused on continuous improvement and customer trust, essential for a SaaS provider.

Team Structure:

• The development team is globally distributed, comprising cross-functional product teams of 8-12 members (developers, QA, analysts), led by Team Leads and Product Owners.

• The CEO, account managers, and customer success teams are based in the USA, ensuring close alignment between product development and business/user needs.

• The Senior Brand & Marketing Designer will be a key individual contributor, working closely with Product Marketing and Marketing teams, and will be responsible for leading creative decisions in the absence of an Art Director. Methodology:

• Data-Driven Design: Emphasis on creating visuals that communicate business outcomes and drive growth, suggesting a need to understand and represent data effectively.

• Agile Development Integration: Collaboration with cross-functional product teams implies an agile or iterative development process where design feedback and assets are integrated regularly.

• Customer-Centricity: Focus on earning customer trust through improved delivery and features, meaning design efforts should align with user needs and enhance the customer experience.

Company Website: https://sweedpos.com/

📝 Enhancement Note: The company culture appears to be a blend of global, agile development with US-based commercial operations. The designer will be instrumental in bridging these worlds visually. The "7 years" in operation suggests a stable yet growing company that values both innovation and customer satisfaction.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Senior Individual Contributor level, focusing on Brand & Marketing Design. It requires a high degree of autonomy, strategic input, and ownership of the company's visual identity within marketing contexts. The absence of an Art Director suggests this role may evolve into a leadership position or be the sole creative driver for marketing visuals.

Reporting Structure: While not explicitly stated, the designer will likely report to a Marketing Lead, Product Marketing Manager, or potentially a Head of Marketing, given the focus on marketing assets and go-to-market campaigns. They will collaborate closely with product teams and US-based commercial teams.

Operations Impact: The designer's impact is critical for Sweed's Go-to-Market (GTM) strategy. By creating clear, compelling visual stories, they will directly influence customer understanding of the platform's capabilities, value, and business outcomes. This translates to lead generation, customer acquisition, and brand perception, all key operational metrics for a SaaS company.

Growth Opportunities:

• Strategic Creative Leadership: Opportunity to establish and lead the visual direction for marketing initiatives, potentially growing into a Creative Lead or Art Director role as the company scales.

• AI Design Specialization: Deepen expertise in AI-powered design tools and workflows, becoming a go-to specialist for innovative visual content creation.

• Cross-Functional Expertise: Gain deeper insights into product marketing, GTM strategies, and enterprise SaaS operations through close collaboration with various departments.

• Brand System Evolution: Play a pivotal role in evolving and expanding the company's brand system across diverse media, contributing to long-term brand equity.

📝 Enhancement Note: This Senior role offers significant autonomy and the chance to shape the visual narrative of a growing SaaS company in a niche industry. The growth path likely involves increasing strategic responsibility and potentially team leadership, especially as the company continues its scaling efforts.

🌐 Work Environment

Office Type: This is a 100% remote-first company. There is no physical office requirement, offering maximum flexibility for employees.

Office Location(s): The role is open to candidates in Argentina. While the company operates globally, specific time zone alignment for core team collaboration (09:00-15:00 GMT) is expected.

Workspace Context:

• Remote Autonomy: The environment supports independent work, requiring self-discipline and strong time management skills.

• Digital Collaboration Tools: Expect extensive use of digital collaboration platforms (e.g., Slack, Zoom, Figma, project management tools) for communication and teamwork.

• Cross-Functional Interaction: Opportunities to connect with a diverse, globally distributed team, including product developers, marketing specialists, and US-based commercial teams.

Work Schedule: Full-time, with flexible working hours. The core team time requirement (09:00-15:00 GMT) facilitates synchronous collaboration, while flexibility outside these hours allows for personal scheduling and efficient task management.

📝 Enhancement Note: The remote-first nature of Sweed necessitates a proactive and self-motivated approach from its employees. The focus on core GMT hours suggests an effort to bridge time zone differences for essential team interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Stage 1: Portfolio Review (Async): Initial screening based on submitted portfolio. Focus on quality of work, relevance to B2B SaaS, and visual storytelling capabilities.

• Stage 2: Intro Call with People Team (30 min): Assess general experience, motivation for the role and company, and cultural fit.

• Stage 3: Technical Interview (60 min): Deep dive into portfolio projects, discussing design choices, process, and impact. Includes a short live exercise to create a wireframe/layout in Figma.

• Stage 4: Task Review (Async): Evaluation of a small take-home task (finalized from the live exercise, if deemed a strong match), assessing approach and execution.

• Stage 5: Final Interview (45 min): Focus on cultural fit, collaboration style, and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your skills in B2B SaaS, product marketing design, and visual storytelling.

• Showcase Process: For each project, briefly outline the problem, your approach, the tools used (especially Figma and AI tools), your specific contributions, and the results or impact.

• Highlight Visual Storytelling: Emphasize how you translated complex product features into clear, engaging visuals. Use before-and-after comparisons or mockups to show context.

• Demonstrate AI Integration: If possible, include a project where you utilized AI tools to enhance your workflow or output, explaining the benefits achieved.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished.

Challenge Preparation:

• Live Exercise: Practice quick wireframing and layout design in Figma under time constraints. Focus on clear hierarchy, key messaging, and intuitive structure. Be prepared to articulate your design decisions verbally.

• Take-Home Task: If assigned, approach it as a mini-case study. Understand the brief thoroughly, consider the target audience (cannabis retailers), and deliver a polished solution that reflects your best work and aligns with Sweed's brand.

• Technical Interview Prep: Be ready to discuss your portfolio in detail, including your rationale behind design choices, challenges faced, and how you measured success. Be prepared to talk about your experience with AI design tools and your understanding of SaaS product marketing.

📝 Enhancement Note: The hiring process is structured to progressively evaluate technical skills, problem-solving abilities, and cultural fit. The emphasis on a live exercise and a potential take-home task, combined with a thorough portfolio review, indicates a rigorous selection for a critical creative role. Candidates should prepare to articulate their process and rationale extensively.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX, web design, prototyping, and collaboration. Expect to use it extensively for creating marketing assets and website elements.

• AI Tools for Design and Content Creation: A broad category, but candidates should be prepared to discuss and demonstrate proficiency with tools for image generation, AI-assisted prototyping, content ideation, and potentially simple video/motion creation. Examples could include Midjourney, Stable Diffusion, DALL-E, Adobe Firefly, or AI features within design software.

Analytics & Reporting: While not a direct responsibility, understanding how design impacts metrics is crucial. Familiarity with web analytics (e.g., Google Analytics) and marketing analytics platforms can help in designing assets that are trackable and effective.

CRM & Automation: Awareness of CRM platforms (like Salesforce, HubSpot) and marketing automation tools is beneficial for understanding how marketing collateral is deployed and tracked within a B2B SaaS context.

Integration Tools: Not directly applicable to the designer's core tools, but understanding how design assets integrate into web platforms or marketing automation workflows is a plus.

📝 Enhancement Note: Figma is explicitly stated as a required tool. The emphasis on "AI-powered tools" and "AI-native workflows" signifies a strong desire for candidates who are not just aware of AI in design but actively use it to enhance their productivity and creativity.

👥 Team Culture & Values

Operations Values:

• Ownership and Proactivity: Expectation to take initiative, drive tasks independently, and be accountable for outcomes, especially in a remote setting.

• High Attention to Detail and Quality: A commitment to producing polished, error-free work that upholds the company's professional image.

• Efficiency and Adaptability: Ability to switch between diverse tasks and project types seamlessly, managing workload effectively.

• Curiosity and Product Understanding: A drive to deeply understand Sweed's product and the cannabis retail industry to create more relevant and impactful designs.

Collaboration Style:

• Cross-functional Integration: Work closely with product, marketing, and leadership teams, requiring clear communication and an understanding of different departmental needs.

• Process-Oriented: A focus on refining and improving delivery processes, suggesting an openness to feedback and iterative design cycles.

• Knowledge Sharing: As a key creative contributor, sharing insights and best practices, especially regarding AI tools and design trends, will be valuable.

📝 Enhancement Note: The company culture emphasizes autonomy, quality, and a proactive approach, which are critical for success in a remote, fast-paced environment. The designer is expected to be a self-starter who is passionate about the product and continuously learning.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex SaaS Products: The primary challenge will be simplifying intricate enterprise software features and workflows into easily digestible and compelling visual narratives for a diverse audience.

• Evolving AI Landscape: Staying current with the rapid advancements in AI design tools and effectively integrating them into established workflows while maintaining brand integrity.

• Remote Collaboration: Effectively collaborating and communicating creative vision across different time zones and with teams that may not have a strong design background.

• Balancing Brand Consistency with Campaign Needs: Ensuring a unified brand identity across all marketing materials while creating distinct and impactful assets for various campaigns and product launches.

Learning & Development Opportunities:

• AI Design Mastery: Become an expert in leveraging cutting-edge AI tools for design and content creation, potentially leading to specialization in AI-driven creative workflows.

• Strategic Brand Development: Contribute significantly to the evolution of Sweed's brand identity and visual strategy within the dynamic cannabis retail tech market.

• Cross-Departmental Insight: Deepen understanding of B2B SaaS product marketing, GTM strategies, and enterprise sales processes.

• Creative Leadership: Develop leadership skills by owning creative decisions and potentially mentoring future design hires as the team grows.

📝 Enhancement Note: The challenges presented are typical for a senior design role in a growing tech company, particularly one embracing new technologies like AI. The growth opportunities are substantial, offering a chance to make a significant impact and develop specialized skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex SaaS product feature into a compelling marketing visual. Walk me through an example from your portfolio." (Focus on your structured approach, problem-solving, and communication of value.)

• "How do you approach building and maintaining a brand design system for a B2B SaaS company? What are the key considerations?" (Highlight your understanding of consistency, scalability, and brand integrity.)

• "How have you used AI tools in your design workflow? Can you share a specific instance where AI helped you achieve a better outcome or increased efficiency?" (Be ready to discuss specific tools, your experimentation, and tangible results.) Company & Culture Questions:

• "Why are you interested in Sweed and the cannabis retail industry specifically?" (Research Sweed's mission, values, and the industry's trends.)

• "How do you prioritize competing design requests from different departments (e.g., Product Marketing vs. Executive Team)?" (Demonstrate your organizational skills and ability to manage stakeholder expectations.)

• "Describe a time you had to work with a difficult stakeholder or navigate creative disagreements. How did you resolve it?" (Showcase your collaboration and conflict-resolution skills.) Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your strategic thinking, the design solution, and the impact.

• Highlight Process & Tools: Clearly articulate your design process and explicitly mention how you used Figma and any AI tools. Quantify results where possible.

• Focus on B2B SaaS Relevance: Emphasize how your designs address the needs of enterprise clients and communicate business value.

• Be Prepared for Live Design: Practice rapid wireframing and layout tasks in Figma. Focus on clarity, hierarchy, and conveying a core message quickly.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, a deep understanding of B2B SaaS design principles, and proactive adoption of AI technologies. Candidates must be ready to articulate their process and justify their design decisions with a focus on business impact.

📌 Application Steps

To apply for this Senior Brand & Marketing Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Portfolio: Select and curate your strongest B2B SaaS and product marketing design projects, clearly showcasing your visual storytelling abilities and experience with Figma and AI tools.

• Optimize Your Resume: Tailor your resume to highlight relevant experience in SaaS, brand systems, product marketing design, and any AI tool proficiency, using keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on your process, strategic thinking, and how you translate complex concepts into clear visuals. Be ready to discuss your AI tool usage and its impact.

• Research Sweed: Understand Sweed's product, target market (cannabis retailers), company mission, and values to articulate your interest and alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.