Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Ljubljana, Slovenia

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design / Technology

Date Posted: 2026-08-13

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-impact visual assets using cutting-edge AI generative tools to drive customer acquisition and significantly improve conversion rates for B2C clients.

• Leverage deep expertise in AI visual production, including photorealistic human imagery, lifestyle scenes, and product-focused visuals, to meet diverse client needs across multiple industries.

• Drive creative iteration and optimization by analyzing performance data, collaborating with marketing teams, and translating insights into compelling visual narratives that resonate with target audiences.

• Actively research, test, and integrate emerging AI technologies and workflows to enhance the quality, speed, and effectiveness of creative output, ensuring CapsLock remains at the forefront of IT marketing innovation.

• Collaborate cross-functionally with marketers, copywriters, media production, and video editors to ensure seamless integration of AI-generated visuals into comprehensive marketing campaigns and sales funnels.

📝 Enhancement Note: This role is positioned at the intersection of creative design, advanced AI technology, and performance marketing. The emphasis on "improving conversion rates" and "performance marketing basics" indicates a strong focus on measurable business outcomes, rather than purely aesthetic considerations. The "AI-Geek" requirement highlights the need for a proactive, experimental mindset in adopting new AI tools and workflows.

📈 Primary Responsibilities

• Generate high-quality, photorealistic visual assets for performance marketing campaigns across paid media channels (Facebook, Instagram, YouTube, Google) and landing pages, utilizing advanced AI image generation platforms.

• Produce a range of visual content, including photorealistic human imagery, dynamic lifestyle scenes, and detailed product-focused visuals, ensuring alignment with client product specifications and brand guidelines.

• Enhance, retouch, and extend existing imagery from photo shoots using AI tools to create compelling and cohesive visual narratives that boost engagement.

• Develop and deliver multiple creative variations of visual assets to support extensive A/B testing strategies, enabling data-driven optimization and campaign scaling.

• Translate marketing briefs and funnel logic into diverse creative directions, demonstrating an ability to think conceptually and explore multiple visual avenues for each campaign objective.

• Iterate on visual concepts based on campaign performance data and creative feedback, proactively exploring different visual angles and hooks to maximize conversion rates.

• Ensure exceptional visual quality and realism in all generated content, with meticulous attention to lighting, composition, anatomy, textures, and color.

• Proactively identify and rectify common AI-generated artifacts, distortions, and inconsistencies to maintain a high standard of visual output.

• Actively research, test, and integrate new AI tools, features, and workflows to continuously improve the quality, speed, and effectiveness of visual asset production.

• Collaborate closely with copywriters and marketers to ensure visual assets align perfectly with messaging, call-to-actions, and overall funnel strategy.

• Provide visual input and expertise during campaign concept development and planning stages, contributing to strategic creative direction.

• Ensure all generated assets are structured and prepared appropriately for integration into video production pipelines and broader marketing funnels.

• Maintain clear and concise documentation of all tasks and processes within ClickUp, adhering to team standards for workflow management and traceability.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic thinking, with a strong focus on performance metrics and AI tool mastery. The requirement to "translate briefs into multiple creative directions" suggests the need for conceptual thinking and the ability to generate diverse options rather than single outputs. The inclusion of ClickUp for documentation points to a structured, process-oriented work environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background demonstrating strong visual design principles and creative thinking is essential. Candidates with degrees in Graphic Design, Digital Arts, Marketing, or related fields will find their foundational knowledge highly applicable.

Experience: 3-5+ years of progressive experience in design, visual content creation, or creative digital marketing, with a proven track record in performance-focused campaigns. A minimum of 1-2 years of dedicated, hands-on experience with AI image generation platforms is critical.

Required Skills:

• Extensive experience with AI image generation platforms (e.g., Figma Weave, Higgsfield, Magnific, Runway, Midjourney, Stable Diffusion, DALL-E) for producing photorealistic human imagery, lifestyle scenes, and product-focused visuals.

• Proficiency in connecting AI outputs with traditional design pipelines, including advanced skills in Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Strong foundational understanding of visual design principles: composition, lighting, color theory, typography, and realism.

• Keen eye for human anatomy and an ability to ensure accuracy and naturalism in generated human figures.

• Deep engagement with the AI landscape: actively follows AI news, experiments with new features and workflows, and proactively seeks innovative ways to enhance creative output.

• Demonstrated understanding of performance marketing fundamentals, including key metrics like Click-Through Rate (CTR), understanding of ad hooks, and principles of conversion-focused creative.

• Ability to conduct audience and target group research and effectively translate those insights into compelling visual content.

• Proven ability to iterate quickly on creative concepts based on performance data, A/B test results, and constructive feedback.

• Excellent attention to detail, ensuring high visual quality and consistency across all assets.

• Proactive and self-motivated mindset, with a tendency to suggest process improvements and new creative approaches rather than solely executing assigned tasks.

• Strong communication and collaboration skills, with the ability to work effectively within a global, remote team environment.

• Upper-intermediate English proficiency (B2 level) or higher, enabling clear communication and understanding of project requirements. Preferred Skills:

• Basic understanding of how static visual assets can be translated and integrated into video production pipelines.

• Experience producing creative assets for high-Cost Per Acquisition (CPA) verticals such as home services, insurance, or finance.

• Comfort and adaptability in working within a fast-paced, dynamic environment with evolving priorities and project demands.

📝 Enhancement Note: The emphasis on "AI-Geek" behavior and the specific mention of tools like Figma Weave and Higgsfield suggest that candidates who are not just users but enthusiasts and early adopters of AI creative technology will be highly valued. The portfolio requirement is crucial and should showcase practical application of AI for performance outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 1-2 years of active AI-generated visual creation, with a strong emphasis on photorealistic output.

• Demonstrate practical application of AI tools to achieve specific performance marketing objectives, such as improved conversion rates or engagement metrics.

• Include case studies or examples that illustrate the process of iterating on visual concepts based on performance data and feedback.

• Showcase a range of visual styles and applications, including photorealistic human imagery, lifestyle scenes, and detailed product visualizations.

• Evidence of proficiency in using AI outputs within traditional design workflows, ideally demonstrating integration with tools like Figma or Adobe Creative Suite. Process Documentation:

• Examples of how you document your AI generation processes, including prompt engineering techniques, parameter tuning, and iterative refinement steps.

• Showcase understanding of workflow management, potentially including how you manage multiple creative variations and track their performance.

• Evidence of how you analyze performance data or feedback to inform subsequent creative iterations and process adjustments.

• Demonstrate experience in clearly documenting tasks and project progress, ideally referencing systems like ClickUp or similar project management tools.

📝 Enhancement Note: The portfolio is critical for this role, not just for showcasing aesthetic quality but for demonstrating the candidate's ability to apply AI creatively and effectively to achieve measurable marketing results. The "process documentation" aspect implies a need for candidates who are not only creative but also systematic and organized in their approach.

💵 Compensation & Benefits

Salary Range: Based on the Senior level experience (3-5+ years), the location (Slovenia), and the specialized skills in AI creative design and performance marketing, a competitive annual salary range for this role in the Ljubljana region would typically fall between €45,000 - €65,000. This estimate accounts for the high demand for AI expertise, the remote nature of the work, and the cost of living in Slovenia.

Benefits:

• Truly Remote Work: Freedom to work from any location where you are most productive and comfortable, fostering work-life balance and global accessibility.

• Generous Paid Vacations: Ample paid time off to ensure personal well-being, recharge, and prevent burnout.

• Unlimited Sick Days: Comprehensive support for employee health, providing time off as needed for recovery without arbitrary limits.

• Ongoing Learning & Development: Access to a Free Books program, workshops, and conferences to foster continuous learning, skill development, and professional growth.

• Home Office Setup: Allowance to cover expenses for necessary equipment and furniture, ensuring an optimal and ergonomic home workspace.

• Physical Well-Being Support: Coverage for medical insurance costs and a flexible allowance for fitness programs to promote overall health.

• Engaging Culture: Opportunities to participate in "Fun Stuff" and team-building activities, contributing to a positive and dynamic work environment.

Working Hours: A standard 40-hour work week is expected, with flexibility inherent in a fully remote role. The focus is on delivering results and meeting project deadlines, allowing for some autonomy in scheduling daily tasks while maintaining effective collaboration within global time zones.

📝 Enhancement Note: The salary estimate is based on research for senior-level creative and digital marketing roles in Central Europe, adjusted for the specialized AI skill set and the fully remote nature of the position. The benefits package is extensive, particularly highlighting learning opportunities and well-being support, which are attractive to professionals in demanding, fast-evolving fields like AI creative design.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Digital Marketing / Customer Acquisition Solutions. CapsLock operates within the dynamic B2C client acquisition space, leveraging technology and data to create scalable solutions for large North American partners. This industry demands agility, innovation, and a data-driven approach to marketing and sales.

Company Size: CapsLock is described as a global IT marketing company with a diverse, global team. While specific numbers aren't provided, the emphasis on "scaling its AI visual production capabilities" and "diverse, global team" suggests a growing organization with multiple specialized departments and a significant international presence.

Founded: The company was founded with a vision to pioneer unique, scalable customer acquisition solutions. The emphasis on "forward-thinking innovation" and building an "internal product ecosystem" indicates a company culture that values pioneering new approaches and developing proprietary technologies.

Team Structure:

• The Design department is actively scaling, indicating growth and investment in creative capabilities.

• The Senior AI Creative Designer will likely be part of a larger Design or Creative team, collaborating with other designers, AI specialists, and potentially creative leads.

• Close collaboration with Marketing, Copywriting, Media Production, and Video Editing teams is a core aspect of the role, highlighting a cross-functional operational structure.

• The team operates globally and is fluent in multiple languages, suggesting a diverse and inclusive work environment. Methodology:

• AI-driven analytics and proprietary MarTech: The company utilizes advanced technology and data analysis for customer acquisition.

• Data-informed customer acquisition solutions: All strategies and creative outputs are expected to be grounded in data and performance metrics.

• Process optimization and flexible scaling: A core focus is on refining internal processes and systems to enable efficient scaling of operations and client acquisition models.

• Open collaboration and idea exchange: The culture encourages sharing new ideas and working together to push boundaries.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock appears to be a forward-thinking, technology-centric marketing firm focused on performance and innovation. The company culture emphasizes continuous learning, global collaboration, and the strategic application of AI and data for client success. The "internal product ecosystem" suggests a focus on building and refining proprietary tools and processes.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior. For an AI Creative Designer, this typically means having mastered core design and AI generation skills, possessing a strong understanding of performance marketing principles, and being capable of independent work, creative problem-solving, and iterative improvement based on data. A Senior role implies mentorship potential, the ability to contribute to strategic creative direction, and a significant impact on campaign outcomes.

Reporting Structure: The Senior AI Creative Designer will report into a Design Lead or Head of Creative, working closely with Marketing Managers, Copywriters, and Media Production specialists. The structure emphasizes cross-functional collaboration, with direct interaction with teams responsible for campaign strategy, execution, and performance analysis.

Operations Impact: The primary impact of this role is directly tied to improving conversion rates and driving customer acquisition for B2C clients. By creating compelling, AI-generated visual assets optimized for performance, the Senior AI Creative Designer directly contributes to the profitability and scalability of client campaigns. Their work influences audience engagement, click-through rates, and ultimately, the client's return on investment (ROI).

Growth Opportunities:

• AI Specialization & Leadership: Opportunity to become a subject matter expert in AI creative technologies, potentially leading AI initiatives within the design team or influencing the company's AI strategy.

• Performance Marketing Acumen: Deepen understanding of performance marketing, A/B testing, and conversion optimization through hands-on experience and collaboration with marketing experts.

• Creative Strategy Development: Contribute to higher-level creative strategy discussions, influencing campaign concepts and visual direction based on AI capabilities and performance insights.

• Mentorship: Potential to mentor junior designers or AI artists as the team scales, developing leadership and training skills.

• Cross-functional Expertise: Gain broader experience by working closely with media production, copywriting, and sales consulting teams, understanding the full customer acquisition funnel.

📝 Enhancement Note: The "Senior" designation suggests a level of autonomy and strategic contribution beyond basic execution. The growth opportunities lean towards specialization in AI and performance marketing, with potential for leadership and broader strategic involvement within the company's GTM efforts.

🌐 Work Environment

Office Type: This position is Fully Remote. CapsLock emphasizes a "truly and fully remote environment," allowing employees to choose their most productive and comfortable work location. This model fosters autonomy and global talent acquisition.

Office Location(s): While the role is remote, the company lists "Remote - Slovenia" and "Ljubljana, Slovenia" as specific location contexts, indicating that employees based in Slovenia are part of this remote setup. This suggests adherence to local employment regulations and potential for local meetups or team gatherings if feasible.

Workspace Context:

• Autonomy and Flexibility: Employees are empowered to design their own workspace and schedule within the confines of project deadlines and collaborative needs.

• Technology-Centric: The role requires a robust internet connection and a suitable setup for digital design work, with the company providing an allowance for home office equipment and furniture.

• Global Collaboration: The workspace is designed for seamless interaction with a diverse, international team, requiring comfort with virtual communication tools and asynchronous work practices.

• Focus on Output: The remote environment prioritizes results and impact over traditional office presence, encouraging a culture of accountability and self-management.

Work Schedule: A standard 40-hour work week is anticipated. While the role is remote, candidates should be prepared to collaborate across different time zones, potentially requiring some flexibility in working hours to accommodate team meetings and urgent project needs. The emphasis is on efficient work practices and achieving objectives.

📝 Enhancement Note: The fully remote nature is a key differentiator. The company's commitment to covering home office expenses and providing robust well-being benefits reinforces the remote-first approach and aims to create an optimal working environment regardless of physical location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and crucially, your portfolio. Strong candidates will be contacted for an initial conversation to assess basic qualifications and cultural fit.

• Technical/Creative Interview: This stage will likely involve a deep dive into your AI generation techniques, design process, and understanding of performance marketing. Be prepared to discuss specific projects from your portfolio.

• Portfolio Presentation & Case Study: You will likely be asked to present a selection of your best AI-generated work, explaining your creative process, the tools used, the strategic objectives, and the performance outcomes or potential impact.

• Team/Hiring Manager Interview: An opportunity to discuss your experience in more detail, assess your collaboration style, and understand how you would fit within the CapsLock team structure.

• Final Evaluation: May involve a take-home creative challenge or a final discussion to confirm your fit and qualifications.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest AI-generated projects that best demonstrate photorealism, creative storytelling, and performance-oriented design.

• Showcase Process: For each project, clearly articulate the brief, your creative approach (including prompt engineering, iterative steps), the AI tools used, and any challenges overcome.

• Quantify Impact: Whenever possible, highlight how your visuals contributed to campaign success (e.g., improved CTR, conversion rates). If direct data isn't available, discuss the potential performance impact based on design principles.

• Demonstrate Versatility: Include examples that show a range of applications – human imagery, lifestyle, product shots – and different visual styles if applicable.

• Highlight AI Expertise: Clearly explain your experimentation with different AI models and features, and how you stay current with AI advancements.

Challenge Preparation:

• Understand the Brief: If given a take-home challenge, thoroughly analyze the client's needs, target audience, and marketing objectives.

• Embrace AI: Leverage your AI generation skills to create a novel and effective solution that meets the brief's requirements.

• Focus on Performance: Frame your creative decisions through the lens of conversion optimization and audience engagement.

• Prepare a Presentation: Be ready to present your solution, justifying your creative choices and demonstrating how your work aligns with CapsLock's performance-driven methodology.

📝 Enhancement Note: The emphasis on portfolio review and potential creative challenges underscores the practical, results-oriented nature of this role. Candidates should be prepared to not only showcase their skills but also articulate the strategic thinking and performance impact behind their creative work.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Extensive hands-on experience required with platforms such as Figma Weave, Higgsfield, Magnific, Runway, Midjourney, Stable Diffusion, DALL-E, or similar generative AI tools. Proficiency in prompt engineering, parameter tuning, and iterative refinement is essential.

• Design Software: Advanced proficiency in Figma for connecting AI outputs with traditional design pipelines and collaborative workflows.

• Adobe Creative Suite: Strong skills in Photoshop for enhancement, retouching, and extending imagery; Illustrator for vector graphics and asset preparation.

Analytics & Reporting:

• Familiarity with performance marketing analytics platforms (e.g., Facebook Ads Manager, Google Analytics, or similar) to understand campaign data and inform creative iteration.

• Ability to interpret data related to CTR, conversion rates, engagement metrics, and A/B test results. CRM & Automation:

• Project Management: Experience with ClickUp is explicitly mentioned for task documentation and workflow management. Proficiency in other project management tools like Asana, Trello, or Jira may also be beneficial.

📝 Enhancement Note: The technology stack is heavily skewed towards AI generative tools and core design software. The explicit mention of ClickUp highlights the importance of structured workflow and task management within the company's operations. Candidates should be prepared to discuss their specific experience and comfort level with these tools.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A commitment to pioneering unique solutions and staying at the forefront of technology, particularly in AI and MarTech.

• Performance & Results-Driven: A strong focus on measurable outcomes, with a dedication to improving conversion rates and delivering scalable customer acquisition for clients.

• Data-Informed Decision Making: Utilizing AI-driven analytics and performance data to guide creative strategy and optimization efforts.

• Collaboration & Open Exchange: Fostering an environment where diverse, global team members openly share ideas, collaborate effectively, and push boundaries together.

• Agility & Adaptability: Embracing a fast-moving environment with evolving priorities, requiring flexibility and a proactive approach to learning and implementation.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with marketers, copywriters, media production, and video editors is paramount. The role requires clear communication and the ability to align visual output with broader campaign strategies.

• Process-Oriented: Adherence to structured production workflows and documentation standards (e.g., using ClickUp) to ensure efficiency and traceability.

• Feedback-Driven Iteration: A culture that values constructive feedback from performance data and team members, using it to continuously refine creative output and processes.

• Global Team Dynamics: Comfortable working asynchronously and synchronously with a diverse international team, respecting different time zones and communication styles.

📝 Enhancement Note: The company culture appears to strongly value proactive engagement, continuous improvement, and a results-oriented mindset, all within a collaborative, global, and technology-forward framework. The emphasis on "AI-Geek" behavior and "forward-thinking innovation" suggests a dynamic and intellectually stimulating work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the breakneck pace of AI development, continuously learning new tools, features, and best practices to maintain a competitive edge.

• Balancing AI Capabilities with Creative Vision: Effectively translating raw AI outputs into polished, strategically sound creative assets that meet stringent quality and performance standards.

• Ensuring Photorealism and Avoiding AI Artifacts: Consistently achieving high levels of realism and mitigating common AI generation issues (e.g., anatomical inaccuracies, visual glitches) across diverse visual needs.

• Data Interpretation for Creative Optimization: Translating complex performance data and A/B test results into actionable creative adjustments that demonstrably improve conversion rates.

• Cross-Functional Alignment in a Remote Setting: Maintaining seamless communication and collaboration with globally distributed teams (marketing, copy, video) to ensure cohesive campaign execution.

Learning & Development Opportunities:

• Advanced AI Tool Mastery: Opportunities to become an expert in cutting-edge AI visual generation and editing tools, potentially exploring emerging AI applications beyond image creation.

• Performance Marketing Specialization: Deepen expertise in conversion rate optimization (CRO), A/B testing methodologies, and the psychological drivers of consumer behavior through practical application.

• Creative Strategy Contribution: Develop skills in conceptualizing and strategizing creative campaigns, moving beyond execution to influence overall visual direction and marketing approach.

• Industry Trend Analysis: Continuous learning about the latest trends in digital marketing, creative technology, and customer acquisition strategies relevant to B2C clients.

• Mentorship and Leadership: Potential to grow into a leadership role, mentoring junior team members and guiding the company's AI creative strategy as the team expands.

📝 Enhancement Note: The challenges are primarily centered around the rapid evolution of AI technology and the need to apply it effectively within a performance marketing context. The growth opportunities are geared towards deepening specialized skills in AI and performance marketing, with potential for strategic leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI to generate photorealistic human imagery. What are the key steps and considerations?" (Preparation: Be ready to detail prompt engineering, iterative refinement, reference image use, and post-processing techniques. Showcase specific examples from your portfolio.)

• "How do you ensure your AI-generated visuals align with specific campaign objectives and improve conversion rates? Provide a case study." (Preparation: Focus on your understanding of performance marketing, CTR, and conversion drivers. Explain how you use data and feedback to iterate and optimize visuals.)

• "Imagine you need to create visuals for a new B2C product launch targeting [specific demographic]. Outline your AI creative strategy from concept to final asset delivery." (Preparation: Demonstrate strategic thinking, audience research integration, and a clear workflow outlining AI tool selection and application.) Company & Culture Questions:

• "What excites you most about CapsLock's approach to IT marketing and customer acquisition?" (Preparation: Research CapsLock's website, values, and mission. Connect your passion for AI and performance marketing to their business model.)

• "How do you stay current with advancements in AI technology and generative art?" (Preparation: Share specific resources you follow, experiments you've conducted, and how you integrate new learnings into your workflow. Emphasize your "AI-Geek" mindset.)

• "Describe a time you had to collaborate with a remote team member on a creative project. What challenges did you face, and how did you overcome them?" (Preparation: Highlight your communication skills, use of collaboration tools, and ability to maintain project momentum despite geographical distance.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around storytelling. For each project, explain the "why" (the brief/objective), the "how" (your process and AI tools), and the "what" (the final visual and its intended impact).

• Data Visualization: If you have performance metrics, present them clearly using charts or graphs. If not, discuss the potential impact based on design principles and industry benchmarks.

• AI Tool Showcase: Briefly demonstrate your proficiency with specific AI tools, perhaps by showing variations or explaining key settings used.

• Focus on Iteration: Highlight instances where you iterated based on feedback or data, showcasing your adaptability and commitment to optimization.

• Conciseness: Be mindful of time. Focus on your strongest projects and deliver your message efficiently.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating a blend of technical AI proficiency, strategic marketing understanding, and strong communication skills, all within the context of CapsLock's performance-driven and innovative culture.

📌 Application Steps

To apply for this Senior AI Creative Designer position:

• Submit your application through the provided link on Comeet.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant AI-generated visuals for performance marketing. Ensure it clearly demonstrates photorealism, creative application, and, ideally, performance impact.

• Resume Optimization: Update your resume to prominently feature your 1-2+ years of hands-on AI image generation experience, specific AI tools used, and your understanding of performance marketing principles. Quantify achievements where possible.

• Prepare Your Narrative: Practice articulating your creative process, your approach to AI tool experimentation, and how your work drives business results. Be ready to present your portfolio effectively.

• Research CapsLock: Understand the company's mission, values, and client acquisition model. Prepare to discuss why you are a good cultural fit and how your skills align with their innovative approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.