Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Remote - Global, Central & Eastern Europe

Job Type: Full-time

Category: Creative & Design / Performance Marketing Operations

Date Posted: 2026-08-03T15:50:58

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-quality, AI-generated visual assets specifically designed to optimize conversion rates for performance marketing campaigns.

• Drive innovation in visual production by proactively researching, testing, and integrating emerging AI tools and workflows to enhance creative output.

• Collaborate closely with marketing, copywriting, and media production teams to ensure visual content aligns seamlessly with messaging, funnel logic, and client product specifications.

• Maintain and elevate visual quality and realism standards across all generated assets, meticulously addressing common AI artifacts and inconsistencies.

• Contribute to a data-informed creative process by adjusting visual strategies based on performance data and A/B testing results.

📝 Enhancement Note: This role is positioned within a performance marketing context, emphasizing the direct impact of creative design on conversion rates. The "Operations" aspect comes from the structured approach to AI visual production, workflow management, and data-driven iteration essential for scaling customer acquisition solutions.

📈 Primary Responsibilities

• Produce high-quality AI-generated visuals for performance marketing campaigns across paid media channels (Facebook, Instagram, YouTube, Google) and landing pages, focusing on static ads, lifestyle imagery, and photorealistic human characters.

• Enhance, retouch, and extend existing imagery from photo shoots using advanced AI tools to create compelling new visual narratives.

• Generate a diverse range of creative variations to support rigorous A/B testing and campaign scaling efforts, ensuring maximum performance potential.

• Ensure all visual assets adhere strictly to client brand guidelines, product specifications, and overall campaign objectives, maintaining a consistent and high-fidelity brand presence.

• Actively research, test, and integrate new AI tools and features to continuously improve the quality, speed, and effectiveness of visual asset production.

• Collaborate with copywriters and marketers to ensure visuals effectively convey messaging and align with the strategic logic of the marketing funnel.

• Translate creative briefs into multiple visual directions, demonstrating a strategic approach beyond single-output generation.

• Meticulously identify and rectify common AI-generated issues such as artifacts, distortions, and anatomical inconsistencies to maintain professional visual standards.

• Understand the direct correlation between visual content quality and campaign performance metrics like Click-Through Rate (CTR) and conversion rates.

• Document all tasks and project progress clearly within ClickUp, adhering to established team standards for workflow management and transparency.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking, emphasizing the operational discipline required to manage AI creative production at scale for performance marketing. The focus on "AI Visual Production," "Creative Iteration & Testing," and "Performance & Optimization" underscores the operational nature of this creative role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, visual communication, and performance marketing is expected, often gained through formal education or equivalent professional experience.

Experience: 3-5 years in design, visual content creation, or creative digital marketing, with a proven track record in paid social, social media content, or performance campaigns. A minimum of 1-2 years of hands-on experience with AI image generation platforms is critical.

Required Skills:

• 3-5+ years of experience in design, visual content creation, or creative digital marketing (paid social, social media content, performance campaigns).

• 1-2+ years of active, hands-on experience with AI image generation platforms such as Figma Weave, Higgsfield, Magnific, Runway, or similar, specifically producing photorealistic human imagery, lifestyle scenes, and product-focused visuals.

• Cross-platform proficiency, with demonstrated experience in integrating AI outputs with traditional design pipelines (Figma, Adobe Creative Suite).

• Strong visual sense with expertise in composition, lighting, color theory, typography, realism, and human anatomy.

• Deeply engaged with the AI landscape ("AI-Geek"): actively stays current with AI news and new releases, experiments hands-on with emerging features and workflows, and proactively seeks smarter ways to improve creative quality, speed, and effectiveness.

• Ability to conduct audience/target group research and effectively translate insights into compelling visuals.

• Foundational understanding of performance marketing principles, including CTR, hooks, and conversion-focused creative strategies.

• Proven ability to iterate quickly on creative concepts based on performance data and feedback.

• Exceptional attention to detail and a commitment to maintaining high visual quality standards.

• Proactive mindset, consistently suggesting improvements and innovative solutions rather than solely executing assigned tasks.

• Clear communication and strong collaboration skills, essential for cross-functional teamwork.

• Portfolio showcasing AI-generated photorealistic visuals that demonstrate high-end visual sensibility and creative impact.

• Upper-intermediate English (B2) or higher proficiency. Preferred Skills:

• Basic understanding of how static visuals translate into video production pipelines.

• Experience producing creative assets for high-Customer Acquisition Cost (CAC) verticals such as home services, insurance, or finance.

• Comfort and adaptability working in a fast-moving environment with evolving priorities and project scopes.

📝 Enhancement Note: The emphasis on "AI-Geek" and proactive experimentation with AI tools suggests the company values continuous learning and a forward-thinking approach to creative operations. The requirement for a portfolio with AI-generated visuals directly relates to demonstrating operational proficiency in this emerging field.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 1-2 years of direct experience with AI image generation tools, demonstrating proficiency in creating photorealistic human imagery, lifestyle scenes, and product visuals.

• Evidence of integrating AI-generated assets into traditional design workflows, illustrated through case studies or project examples that include Figma and/or Adobe Creative Suite outputs.

• Demonstrations of visual quality and high-end aesthetic sensibility, highlighting mastery of composition, lighting, color, typography, and human anatomy as applied through AI.

• Examples of creative iteration and variation, showcasing the ability to generate multiple visual concepts or outputs for a single brief or campaign objective, reflecting an understanding of A/B testing needs.

• Clear documentation or case studies that explain the creative process, the AI tools used, and the rationale behind design decisions, particularly how visuals were optimized for performance. Process Documentation:

• Ability to clearly document creative processes and workflows in ClickUp, including the steps involved in AI generation, refinement, and integration into marketing campaigns.

• Demonstrated understanding of structured production workflows with a focus on execution, efficiency, and creative output.

• Experience in translating campaign briefs and performance data into actionable visual creation plans.

📝 Enhancement Note: The portfolio requirements are highly specific to demonstrating operational capability in AI creative production. This isn't just about showing pretty pictures; it's about proving the ability to use AI tools systematically and effectively to achieve measurable marketing outcomes.

💵 Compensation & Benefits

Salary Range: Given the Senior level, specialized skills in AI and performance marketing, and a fully remote, global structure, a competitive salary range for this role in the European market would likely fall between €45,000 - €70,000 annually. This estimate is based on industry benchmarks for senior creative roles with AI specialization in regions like Central and Eastern Europe, factoring in the value of remote work and the company's focus on customer acquisition solutions.

Benefits:

• Remote Work: A truly and fully remote environment, allowing flexibility in location for optimal productivity and comfort.

• Paid Vacations: Generous paid vacation policy to support work-life balance and employee well-being.

• Unlimited Sick Days: Comprehensive policy acknowledging the need for time off due to illness or feeling unwell, ensuring recovery.

• Ongoing Learning: Support for continuous professional development through programs like Free Books, workshops, and conference attendance, fostering skill enhancement