Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Remote - Finland (Helsinki)

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design / Technology

Date Posted: 2026-08-13

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-impact visual assets leveraging cutting-edge AI generative tools to drive significant improvements in conversion rates for performance marketing campaigns.

• Drive innovation in AI visual production by proactively exploring, testing, and integrating new AI technologies, features, and workflows to enhance creative output and efficiency.

• Collaborate closely with cross-functional teams, including marketers, copywriters, and media production specialists, to translate campaign objectives and performance data into compelling, photorealistic visual content.

• Develop and refine visual concepts through rapid iteration and data-informed adjustments, supporting robust A/B testing strategies to optimize campaign performance across digital channels.

📝 Enhancement Note: This role is positioned at the nexus of creative design, AI technology, and performance marketing, requiring a candidate who can not only produce visually stunning AI-generated assets but also understand and influence their direct impact on key marketing metrics like conversion rates and engagement. The emphasis on "AI-Geek" and proactive experimentation suggests a company culture that values continuous learning and technical exploration within the AI creative space.

📈 Primary Responsibilities

• Produce high-fidelity, photorealistic AI-generated visuals for performance marketing campaigns, including static ads, lifestyle imagery, and human character depictions, for platforms such as Facebook, Instagram, YouTube, and Google.

• Enhance, retouch, and extend existing photographic assets using AI tools to achieve desired aesthetic and product representation standards.

• Generate diverse creative variations of visual assets to facilitate comprehensive A/B testing and enable campaign scaling.

• Ensure all AI-generated visuals strictly adhere to client brand guidelines, product specifications, and overall campaign messaging.

• Actively research, test, and champion the adoption of new AI tools and features to elevate visual quality, optimize production speed, and enhance overall creative effectiveness.

• Analyze performance data and creative feedback to iteratively refine visual concepts, explore new artistic directions, and improve conversion-driving elements.

• Collaborate with copywriters and marketers to ensure seamless alignment between visual assets and campaign messaging, optimizing for funnel logic and audience engagement.

• Translate creative briefs into multiple distinct visual directions, demonstrating a strategic approach to creative problem-solving beyond single output generation.

• Maintain rigorous standards for visual realism, focusing on critical elements such as lighting, composition, anatomy, and texture.

• Proactively identify and resolve common AI-generated artifacts, distortions, and inconsistencies to ensure a polished and professional final product.

• Document all production tasks and workflows meticulously within ClickUp, adhering to established team standards for transparency and project management.

📝 Enhancement Note: The responsibilities highlight a dual focus on both artistic execution and performance-driven optimization. The emphasis on "translating briefs into multiple creative directions" and supporting "A/B testing by delivering multiple creative variants" indicates a need for a designer who can think strategically about creative output as a tool for measurable business outcomes, not just aesthetic appeal.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Digital Marketing, or a related creative field is expected, often obtained through formal education or extensive self-study and practical experience.

Experience: 3-5+ years of progressive experience in design, visual content creation, or creative digital marketing, with a strong emphasis on performance-focused campaigns. A minimum of 1-2 years of dedicated, hands-on experience with AI image generation platforms is critical.

Required Skills:

• Proven experience with AI image generation platforms (e.g., Figma Weave, Higgsfield, Magnific, Runway, or similar) for producing photorealistic human imagery, lifestyle scenes, and product-focused visuals.

• Proficiency in connecting AI outputs with traditional design pipelines, utilizing tools such as Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Exceptional visual sense, with a deep understanding of composition, lighting, color theory, typography, realism, and human anatomy.

• "AI-Geek" mentality: demonstrated passion for staying abreast of AI news, experimenting with emerging features and workflows, and actively seeking innovative ways to enhance creative output quality, speed, and effectiveness.

• Ability to conduct audience and target group research and effectively translate insights into compelling visual representations.

• Foundational understanding of performance marketing principles, including Click-Through Rates (CTR), hook development, and conversion-focused creative strategies.

• Capacity for rapid iteration and adaptation of visual concepts based on performance data and creative feedback.

• Meticulous attention to detail and a commitment to maintaining high visual quality standards.

• Proactive and self-driven mindset, with a demonstrated ability to suggest process improvements and new approaches.

• Strong communication and collaboration skills, with the ability to work effectively within a remote, cross-functional team.

• Demonstrated portfolio showcasing AI-generated photorealistic visuals that exemplify high-quality execution and sophisticated visual sensibility.

• Upper-intermediate English proficiency (B2) or higher. Preferred Skills:

• Basic understanding of how static visual assets can be effectively integrated into video production pipelines.

• Experience creating creative assets for high-Cost Per Acquisition (CPA) verticals such as home services, insurance, or finance.

• Adaptability and comfort working in a dynamic, fast-paced environment with evolving priorities and project requirements.

📝 Enhancement Note: The emphasis on "AI-Geek" and the specific mention of platforms like Figma Weave and Higgsfield indicate a need for candidates who are not just users of AI tools but enthusiasts and early adopters who are deeply integrated into the AI creative landscape. The portfolio requirement is heavily weighted towards demonstrated AI capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing AI-generated photorealistic visuals, with clear explanations of the tools and techniques used for each piece.

• Case studies demonstrating the process of creating visuals for performance marketing campaigns, highlighting how AI was used to meet specific conversion goals.

• Examples of iterative design processes, where initial concepts were refined based on data or feedback to improve visual effectiveness.

• Visuals that exhibit a strong understanding of composition, lighting, color harmony, and human anatomy, particularly in photorealistic outputs.

• Evidence of integrating AI-generated elements with traditional design workflows (e.g., using AI elements within Figma or Adobe Photoshop compositions). Process Documentation:

• Examples of how you have documented your AI creative workflows, potentially including prompt engineering strategies, refinement techniques, and quality assurance steps.

• Case studies that detail how you translated creative briefs into multiple visual directions, showcasing your strategic approach to problem-solving.

• Demonstrations of how you have used performance data or A/B testing results to inform and adjust your creative output.

• Clear articulation of your process for ensuring brand consistency and adherence to product specifications across multiple AI-generated assets.

📝 Enhancement Note: The portfolio is paramount for this role. It must not only display artistic skill but also demonstrate a deep understanding and practical application of AI generative tools specifically for performance marketing objectives, with a clear emphasis on realism and iterative improvement.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior AI Creative Designers in Finland (remote), with an estimated 3-5 years of experience and specialized AI skills, the salary range is expected to be between €48,000 - €65,000 annually. This estimate considers the high demand for AI expertise, the senior level of the role, and the cost of living in Finland, adjusted for a remote work arrangement.

Benefits:

• Truly Remote Work: Fully remote position, offering flexibility and autonomy in choosing your optimal work environment.

• Generous Paid Vacations: Ample paid time off to ensure personal well-being and work-life balance.

• Unlimited Sick Days: Comprehensive support for health needs, acknowledging the importance of recovery time.

• Ongoing Learning & Development:

  • Free Books program for continuous knowledge acquisition.
  • Support for workshops and conferences to stay current with industry trends.

• Home Office Support: Allowance to cover expenses for essential equipment and furniture to create an optimal remote workspace.

• Physical Well-Being:

  • Medical insurance coverage.
  • Flexible fitness program allowance to support physical health.

• "Fun Stuff": Company culture that prioritizes engagement and enjoyable team experiences.

Working Hours: Standard full-time hours are typically around 40 hours per week. While the role is remote, a degree of flexibility may be expected to accommodate collaboration across different time zones and project deadlines, particularly with North American partners.

📝 Enhancement Note: The salary estimate is based on research of similar senior creative roles with AI specialization in the Finnish market, considering the company's global reach and the high demand for these niche skills. The benefits package is comprehensive, emphasizing work-life balance, continuous learning, and employee well-being, which are attractive aspects for remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Digital Marketing / Customer Acquisition Solutions. CapsLock operates within the rapidly evolving IT marketing sector, focusing on scalable customer acquisition for B2C clients, primarily for large North American partners. This involves a blend of digital marketing, IT services, design, AI-driven analytics, and sales consulting.

Company Size: CapsLock operates as a global IT marketing company with a diverse, international team. While the exact employee count isn't specified, the description suggests a significant global presence and a scaling operation, likely in the range of 100-500 employees, allowing for specialized teams while maintaining agility.

Founded: The founding date is not explicitly stated, but the company is described as a "global IT marketing company" with a focus on "forward-thinking innovation," implying a relatively modern establishment or a significant evolution in its approach.

Team Structure:

• The Design department is actively scaling its AI visual production capabilities, indicating growth and investment in this area.

• The Senior AI Creative Designer will likely be part of a broader creative or marketing team, working closely with marketers, copywriters, media production, and video editors.

• Collaboration is key, suggesting a relatively flat or matrixed structure where cross-functional teamwork is encouraged and necessary for campaign success.

• The team is described as "diverse, global," and "fluent in over 10 languages," fostering an inclusive and multicultural work environment. Methodology:

• Data-Informed Customer Acquisition: The company leverages AI-driven analytics and MarTech to build profitable acquisition models.

• Process Optimization: A strong focus on refining internal product ecosystems for flexible scaling and optimized operations.

• Innovation & Experimentation: Encourages pushing boundaries and embracing new ideas to ensure client success.

• Agile Workflow: Implied by the need for rapid iteration, testing, and adaptation to evolving priorities, particularly within the AI creative space.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock's positioning as a pioneer in AI-driven customer acquisition suggests a dynamic and technologically advanced work environment. The emphasis on a global, diverse team and a culture of innovation is crucial for attracting talent in specialized fields like AI creative design.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It requires a significant level of expertise in both traditional design principles and specialized AI generative tools, coupled with a strong understanding of performance marketing metrics. The role is focused on execution, iteration, and contributing to strategy through creative output, rather than direct team management.

Reporting Structure: The Senior AI Creative Designer will likely report to a Design Lead, Creative Director, or Head of Marketing within the Design department. They will collaborate closely with various stakeholders across marketing, copywriting, and media production teams.

Operations Impact: The primary impact of this role is directly tied to enhancing campaign performance. By creating visually compelling and conversion-optimized AI-generated assets, the designer will directly influence key marketing metrics such as CTR, conversion rates, and ultimately, customer acquisition cost (CAC) and client ROI. Their work is integral to the success of client acquisition strategies.

Growth Opportunities:

• AI Specialization Advancement: Deepen expertise in advanced AI generative art techniques, prompt engineering, and emerging AI platforms, potentially becoming a subject matter expert within the company.

• Creative Leadership: Transition into a Lead AI Creative Designer or Art Director role, overseeing more complex projects, mentoring junior designers, and contributing more significantly to creative strategy.

• Cross-Functional Skill Development: Gain deeper insights into performance marketing, media production, and sales consulting through close collaboration, potentially leading to hybrid roles or broader responsibilities.

• Tool & Technology Innovation: Lead initiatives for researching, evaluating, and implementing new AI tools and workflows within the creative department.

📝 Enhancement Note: The "Senior" title and the emphasis on specialized AI skills suggest a role with significant autonomy and impact. Growth opportunities are likely focused on deepening technical expertise, expanding creative influence, and potentially moving into leadership positions within the rapidly evolving AI creative domain.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central physical office requirement. The company embraces a "truly and fully remote environment," allowing employees to work from any location where they are most productive.

Office Location(s): While the role is remote, the primary location context is Finland, with Helsinki mentioned specifically. This suggests that while you can work from anywhere, there might be a preference or administrative base in Finland, potentially impacting benefits or tax considerations.

Workspace Context:

• Autonomy and Flexibility: Employees are empowered to choose their work location, prioritizing comfort and productivity.

• Technology-Centric: The role inherently requires a robust digital setup, including reliable internet access and the necessary hardware/software for AI generation and design work. The company provides a home office allowance to facilitate this.

• Global Collaboration: While remote, the emphasis on a global team implies regular virtual collaboration through various communication and project management tools.

Work Schedule: The standard work schedule is expected to be around 40 hours per week. Given the global nature of CapsLock's client base (primarily North American partners), there may be a need for occasional flexibility to attend meetings or collaborate with teams in different time zones. However, the core benefit is the freedom to manage one's schedule within productive parameters.

📝 Enhancement Note: The fully remote nature is a significant perk. The company's commitment to providing a home office allowance and covering medical/fitness expenses underscores their dedication to supporting employees' well-being and productivity in a remote setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio, to assess your experience with AI image generation and performance marketing.

• Technical/Creative Interview: Likely involves a discussion about your AI tools and techniques, your design process, and how you approach creating conversion-focused visuals. You may be asked to walk through specific examples from your portfolio.

• Practical Challenge/Case Study: You might be given a brief to create a set of AI-generated assets or asked to present a detailed analysis of a past campaign's visual strategy and its impact. This will assess your ability to apply AI tools to real-world marketing challenges.

• Team/Cultural Fit Interview: An opportunity to meet with potential team members (marketers, copywriters) to assess collaboration style, communication skills, and alignment with CapsLock's innovative and data-driven culture.

• Final Interview: Potentially with a hiring manager or senior leader to discuss the role in depth, career growth, and finalize terms.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly showcase AI-generated visuals. Detail the specific AI tools and techniques used (e.g., prompt engineering, inpainting, outpainting, style transfer).

• Demonstrate Performance Focus: For each AI visual, explain its intended purpose within a campaign, how it's designed to drive conversions, and any performance data or A/B testing results you can share.

• Showcase Realism & Quality: Ensure your portfolio examples exhibit high standards of photorealism, lighting, composition, and anatomy. Address any common AI artifacts and how you mitigate them.

• Illustrate Iteration: Include examples that demonstrate your ability to iterate on designs based on feedback or performance data. Show variations and explain the rationale behind changes.

• Integrate with Traditional Design: If applicable, show how AI elements are integrated into broader design projects using tools like Figma or Adobe Creative Suite.

• Tell a Story: For each project, articulate the brief, your creative process, the challenges faced, and the measurable outcomes achieved.

Challenge Preparation:

• Understand the Brief: Carefully analyze any provided creative brief, identifying target audience, campaign goals, and key messaging.

• AI Strategy: Outline your proposed AI generation strategy, including tool selection, prompt engineering approach, and refinement techniques.

• Visual Rationale: Be prepared to explain the visual choices you make and how they are intended to drive performance metrics.

• Data Integration: If possible, incorporate hypothetical performance data or A/B testing scenarios into your explanation of how you would optimize visuals.

• Time Management: Practice delivering your solution and presentation within a given timeframe, as challenges often have strict deadlines.

📝 Enhancement Note: The interview process heavily emphasizes practical application of AI skills in a performance marketing context. A strong, relevant portfolio is critical, and candidates should be prepared to articulate their process, rationale, and impact with data-driven insights.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Proficiency is essential. Specific tools mentioned include Figma Weave, Higgsfield, Magnific, and Runway. Candidates are expected to be current with and actively exploring other leading AI art generation tools and models.

• Design Software:

  • Figma: For collaborative design, prototyping, and potentially integrating AI-generated assets into larger design systems or campaign layouts.
  • Adobe Creative Suite: Particularly Photoshop (for retouching, compositing, extending AI imagery) and potentially Illustrator (for vector elements or graphic overlays).

Analytics & Reporting:

• While not a primary responsibility, understanding how visual assets impact campaign performance requires familiarity with analytics platforms used in performance marketing (e.g., Google Analytics, Facebook Ads Manager reporting, platform-specific dashboards).

• The ability to interpret CTR, conversion rates, engagement metrics, and other performance indicators is crucial for informing creative iteration. CRM & Automation:

• ClickUp: Explicitly mentioned for task documentation and workflow management, indicating its central role in project execution and team standardization.

• While not directly using CRM for this role, understanding how creative assets feed into marketing funnels and customer journeys managed within CRMs is beneficial.

📝 Enhancement Note: The core technical requirement is mastery of AI image generation tools and their integration with standard design software. Familiarity with ClickUp for workflow management is also a direct requirement. An understanding of performance marketing analytics is necessary to translate creative output into business impact.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A drive to pioneer new solutions and embrace emerging technologies like AI to stay ahead in customer acquisition.

• Data-Driven Approach: Decisions and creative output are informed by AI-driven analytics and performance metrics, emphasizing measurable results.

• Client Success: A commitment to delivering powerful, effective acquisition solutions that drive profitable outcomes for clients.

• Global Collaboration & Diversity: Valuing a diverse, multilingual team and fostering an environment where ideas can be exchanged freely across cultures and geographies.

• Efficiency & Optimization: Continuously refining internal processes and product ecosystems to ensure scalable and optimized operations.

Collaboration Style:

• Cross-Functional Integration: Strong emphasis on working closely with marketers, copywriters, media production, and video editors to ensure cohesive campaign execution.

• Open Communication: Encourages the exchange of new ideas and open dialogue to push boundaries and solve complex challenges.

• Proactive Contribution: Team members are expected to be proactive, suggesting improvements and contributing beyond just task execution.

• Agile & Iterative: The fast-paced nature of performance marketing and AI development necessitates an agile approach, with a willingness to iterate quickly based on feedback and data.

📝 Enhancement Note: The company culture appears to be a blend of cutting-edge technological adoption (AI), results-oriented performance marketing, and a collaborative, global team dynamic. Candidates should demonstrate an alignment with these values, particularly a proactive and data-informed approach to creative work.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI generative tools and techniques requires continuous learning and adaptation.

• Maintaining Photorealism & Quality: Consistently achieving high levels of photorealism and visual quality, especially with human subjects, while avoiding common AI artifacts, can be technically demanding.

• Balancing Creativity with Performance: Successfully translating creative vision into assets that directly drive measurable conversion rates requires a deep understanding of both art and marketing science.

• Cross-Functional Alignment: Effectively communicating and collaborating with diverse teams (e.g., copywriters, media buyers) to ensure visual assets are perfectly aligned with messaging and campaign strategy.

• Working with Evolving Priorities: Adapting to potentially shifting client needs or campaign adjustments in a fast-paced environment.

Learning & Development Opportunities:

• Deep AI Specialization: Opportunities to become a leading expert in specific AI generative art tools and methodologies, potentially influencing the company's AI strategy.

• Performance Marketing Acumen: Gaining deeper insights into campaign optimization, A/B testing strategies, and the impact of creative on customer acquisition funnels.

• Cross-Disciplinary Skill Building: Exposure to video production pipelines and other aspects of media creation can broaden skill sets.

• Industry Conferences & Workshops: Support for attending events and training sessions to stay at the forefront of AI and digital marketing trends.

• Mentorship: Potential to learn from senior creative leaders and contribute to the development of junior team members as the AI creative function grows.

📝 Enhancement Note: The challenges are inherent to working at the cutting edge of AI and performance marketing. The growth opportunities are significant for individuals eager to specialize and lead in this emerging field, offering a path for both technical mastery and strategic influence.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI to generate photorealistic human characters for a performance marketing campaign. What tools do you use, and how do you ensure realism and avoid artifacts?" (Focus on methodology, tools, and quality control).

• "How do you approach translating a creative brief into multiple distinct visual concepts for A/B testing? Walk me through an example." (Focus on creative strategy, iteration, and performance orientation).

• "Imagine a campaign's conversion rate drops after a new visual is launched. What steps would you take to diagnose the issue and propose visual solutions?" (Focus on data-driven problem-solving and creative optimization). Company & Culture Questions:

• "What interests you most about CapsLock's approach to AI-driven customer acquisition?" (Demonstrate research and alignment with company mission).

• "How do you stay current with the latest advancements in AI generative art tools and techniques?" (Highlight your "AI-Geek" mentality and proactive learning).

• "Describe a time you collaborated with marketers or copywriters. How did you ensure your visual work aligned with their messaging and goals?" (Focus on cross-functional communication and collaboration). Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly articulate the brief, your AI-driven process, the specific tools used, the challenges you overcame, and the performance impact (if available).

• Quantify Impact: Whenever possible, use metrics (e.g., "This creative variant saw a 15% higher CTR than the control") to demonstrate the effectiveness of your work.

• Showcase Process, Not Just Polish: Include examples of iterative design, showing how you refined visuals based on feedback or data. This demonstrates your problem-solving skills.

• Highlight AI Specifics: Be prepared to discuss your prompt engineering techniques, how you manage different AI models, and how you integrate AI outputs into final designs.

• Engage Your Audience: Make your presentation interactive, ask questions, and be ready to discuss your creative choices and strategies in detail.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of AI tools, a strategic approach to performance marketing creative, and the ability to articulate your process and impact clearly. Your portfolio is your primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this Senior AI Creative Designer position:

• Submit your application through the provided link on Comeet.

• Customize Your Resume: Tailor your resume to highlight specific experience with AI image generation tools, performance marketing campaigns, and achievements related to conversion rate optimization. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features AI-generated photorealistic visuals. Include case studies that demonstrate your process, the tools you used, and the performance impact of your work. Be ready to discuss specific examples in detail.

• Prepare Your Interview Narrative: Practice articulating your experience with AI creative workflows, your understanding of performance marketing, and your collaborative approach. Prepare concise answers to potential strategy and situational questions.

• Research CapsLock: Familiarize yourself with CapsLock's services, client base, and company culture. Understand their unique approach to customer acquisition and how AI plays a role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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