Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Warsaw, Poland (Remote)

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-08-13

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive significant improvements in campaign conversion rates through the strategic application of AI-generated visual creative assets.

• Spearhead the integration of cutting-edge AI tools and workflows within the creative production pipeline to enhance efficiency and output quality.

• Collaborate cross-functionally with marketing, copywriting, and production teams to ensure visual assets are compelling, brand-aligned, and performance-optimized.

• Develop and iterate on photorealistic visual concepts, including human imagery, lifestyle scenes, and product showcases, for diverse paid media channels and landing pages.

📝 Enhancement Note: This role is positioned at the nexus of generative AI and performance marketing, emphasizing a data-driven approach to creative design. The core objective is not just aesthetic appeal but demonstrable impact on key marketing metrics like conversion rates and CTR.

📈 Primary Responsibilities

• Generate high-quality, photorealistic AI visuals for performance marketing campaigns across platforms such as Facebook, Instagram, YouTube, and Google, as well as for landing pages.

• Enhance, retouch, and extend existing imagery from photo shoots using advanced AI tools to achieve desired campaign aesthetics and messaging.

• Produce a high volume of creative variations for A/B testing and campaign scaling, ensuring rapid iteration based on performance data and feedback.

• Maintain strict adherence to client brand guidelines and product specifications while pushing the boundaries of AI creative capabilities.

• Proactively research, test, and integrate new AI tools, features, and workflows to continuously elevate the quality, speed, and effectiveness of creative output.

• Collaborate closely with copywriters and marketers to ensure visual content seamlessly aligns with messaging strategies and funnel logic.

• Translate creative briefs into multiple distinct visual directions, fostering a culture of exploration and innovation beyond single-output generation.

• Identify and resolve common AI-generated artifacts, distortions, and inconsistencies to uphold a high standard of visual realism and quality.

• Contribute visual insights during campaign planning and concept development phases, ensuring strategic alignment from the outset.

• Prepare and structure generated assets for seamless integration into video production pipelines and broader marketing funnels.

• Document all tasks and project progress meticulously within ClickUp, adhering to established team standards for workflow transparency.

📝 Enhancement Note: The responsibilities highlight a blend of technical AI proficiency, artistic direction, and a strong understanding of performance marketing principles. The emphasis on "AI-Geek" mentality and proactive exploration of new tools suggests a dynamic and evolving role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Graphic Arts, Digital Marketing, or a related field is typically expected for a Senior role. However, extensive practical experience and a strong portfolio can often supersede formal educational requirements in this domain.

Experience:

• 3-5+ years of comprehensive experience in design, visual content creation, or digital marketing, with a specific focus on paid social, social media content, or performance campaigns.

• 1-2+ years of dedicated, hands-on experience utilizing AI image generation platforms such as Figma Weave, Higgsfield, Magnific, Runway, or similar, with a proven track record of producing photorealistic human imagery, lifestyle scenes, and product-focused visuals. Required Skills:

• AI Image Generation Proficiency: Expert-level command of current AI image generation tools and models for creating, refining, and enhancing visual assets.

• Visual Design Acumen: Exceptional eye for composition, lighting, color theory, typography, realism, and human anatomy.

• Photorealism Expertise: Demonstrated ability to generate highly realistic and visually compelling imagery.

• Performance Marketing Understanding: Solid grasp of performance marketing basics, including Click-Through Rates (CTR), effective hooks, and conversion-focused creative principles.

• Design Software Integration: Cross-platform proficiency, including experience connecting AI outputs with traditional design pipelines using tools like Figma and the Adobe Creative Suite.

• Iterative Design Capability: Ability to rapidly iterate on visual concepts based on performance data, A/B testing results, and creative feedback.

• Attention to Detail: Meticulous focus on visual quality, accuracy, and consistency across all generated assets.

• Proactive Problem-Solving: A proactive mindset that involves suggesting improvements and identifying solutions rather than solely executing assigned tasks.

• Collaboration & Communication: Strong interpersonal skills for effective collaboration with cross-functional teams and clear articulation of visual concepts.

• Audience Research: Ability to conduct audience research and translate insights into visually impactful creative assets.

Preferred Skills:

• Basic understanding of how static visual assets can be effectively translated into video production pipelines.

• Experience producing creative assets for high Customer Acquisition Cost (CAC) verticals such as home services, insurance, or finance.

• Comfort and adaptability in a fast-paced, dynamic work environment with evolving priorities.

• Familiarity with project management tools like ClickUp for task documentation and workflow management.

📝 Enhancement Note: The "AI-Geek" requirement is crucial, indicating a need for a candidate who is passionate about and actively engaged with the rapidly evolving AI landscape. The portfolio is explicitly called out as a primary assessment tool, highlighting the need for demonstrable AI-generated work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 1-2 years of active AI image generation work.

• Demonstrations of high-quality, photorealistic visuals, including human imagery, lifestyle scenes, and product-focused examples.

• Evidence of visual sensibility, including strong composition, lighting, color harmony, and anatomical accuracy.

• Examples of creative iteration and variation, illustrating the ability to produce multiple concepts from a single brief.

• Case studies or examples that highlight the impact of visual design on campaign performance metrics (e.g., improved CTR, conversion rates).

• Integration of AI outputs with traditional design workflows, demonstrating proficiency in tools like Figma or Adobe Creative Suite. Process Documentation:

• Clear documentation of AI workflows used to generate and refine assets, detailing the tools, prompts, and techniques employed.

• Examples of how AI was used to enhance or extend existing source materials from photo shoots.

• Documentation of A/B testing variants and the rationale behind their creation based on performance goals.

• Evidence of adherence to brand guidelines and product specifications in AI-generated outputs.

• Demonstrations of problem-solving for common AI artifacts and inconsistencies.

• Use of project management tools (e.g., ClickUp) to document tasks, progress, and project status according to team standards.

📝 Enhancement Note: The portfolio is not just a collection of work but a demonstration of process, technical skill in AI, artistic vision, and performance-oriented thinking. The emphasis on documentation within tools like ClickUp suggests a structured operational approach is valued.

💵 Compensation & Benefits

Salary Range:

Given the "Senior" title, 3-5+ years of experience, and the specialized nature of AI creative design within a performance marketing context, a competitive salary range for Warsaw, Poland, would be estimated between 12,000 PLN to 18,000 PLN gross per month. This range accounts for the high demand for AI-skilled professionals and the specific requirements of performance-driven creative work.

Explanation of Estimate:

• Location: Warsaw, Poland, has a growing tech and marketing sector, with salaries generally aligning with Western European standards but typically lower.

• Experience Level: Senior roles with specialized AI skills command a premium.

• Industry: IT marketing and performance advertising roles often offer competitive compensation due to the direct impact on revenue.

• AI Specialization: Expertise in generative AI, especially for creative applications, is a high-demand skill.

• Data Sources: This estimate is based on general market data for senior design and digital marketing roles in Poland, adjusted for the specialized AI skill set, and benchmarking against similar remote roles in the European market.

Benefits:

• Truly Remote Work: Full flexibility to work from any location, fostering work-life balance and autonomy.

• Generous Paid Vacations: Ample time off to ensure rest and rejuvenation.

• Unlimited Sick Days: Support for employee well-being, recognizing the need for recovery time.

• Ongoing Learning & Development:

  • Free Books program for continuous knowledge acquisition.
  • Access to workshops and conferences for skill enhancement.

• Home Office Support:

  • Coverage of equipment and furniture expenses for an optimal remote workspace.

• Physical Well-Being:

  • Full coverage of medical insurance.
  • Flexible fitness program allowance.

• Fun Stuff: Opportunities for team engagement and enjoyable activities.

Working Hours:

The role is full-time, typically assumed to be around 40 hours per week. Given the remote nature, there may be flexibility in scheduling, but core collaboration hours will likely be expected, aligning with European time zones.

📝 Enhancement Note: The salary estimate is a critical component for attracting senior talent in a specialized field. The benefits package is robust, emphasizing flexibility, well-being, and continuous professional development, which are key attractors for remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Customer Acquisition Solutions. CapsLock operates at the intersection of technology, marketing, and sales, providing scalable customer acquisition solutions for B2C clients, primarily large North American partners. This involves a data-driven, MarTech-focused approach.

Company Size: The provided LinkedIn data indicates a company size of 201-500 employees. This suggests a mid-sized organization that is likely to have established processes but still retain a degree of agility and a collaborative, team-oriented environment.

Founded: While the founding date isn't explicitly provided in the raw input, the company's website (capslock.global) and its focus on AI and MarTech suggest a relatively modern and forward-thinking organization, likely founded in the last 5-10 years to be at the forefront of these technologies.

Team Structure:

• Operations Focus: The company emphasizes an "internal product ecosystem that powers profitable acquisition models, flexible scaling, and optimized operations." This implies a strong operational backbone supporting client services.

• Cross-functional Collaboration: The role requires close collaboration with marketers, copywriters, media production, and video editors, indicating a highly integrated, cross-functional team structure where operations and creative functions work in tandem.

• Global & Diverse Team: A diverse, global team fluent in over 10 languages fosters an environment of open collaboration and idea exchange, pushing boundaries.

Methodology:

• AI-Driven Analytics: The company leverages AI for data analysis to inform customer acquisition strategies.

• MarTech & Proprietary Solutions: A focus on proprietary MarTech solutions and data-informed customer acquisition models.

• Process Optimization: The culture values refining internal processes for profitable scaling and optimized operations.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock appears to be a dynamic, tech-forward company leveraging AI and data to drive customer acquisition. The culture likely values innovation, collaboration, and a results-oriented approach, particularly within its operations and creative teams.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," implying a level of expertise and autonomy beyond an intermediate designer. It suggests the ability to lead specific creative initiatives, mentor junior team members (though not explicitly stated), and contribute strategically to campaign performance through visual design. The focus on AI integration and performance optimization positions this role as a key contributor to the company's MarTech and customer acquisition efforts.

Reporting Structure: While not explicitly detailed, a Senior AI Creative Designer would typically report to a Creative Director, Head of Design, or a Marketing Operations Manager. The collaborative nature of the role means they will also work closely with Marketing Managers, Campaign Specialists, and Copywriters.

Operations Impact: The primary impact of this role on operations is through direct contribution to campaign performance. By creating high-converting visual assets, the Senior AI Creative Designer directly influences key metrics such as Cost Per Acquisition (CPA), Click-Through Rate (CTR), and overall return on ad spend (ROAS). This role is crucial for optimizing the efficiency and effectiveness of paid media spend, a core operational objective for any customer acquisition business.

Growth Opportunities:

• Specialization in AI Creative: Deepen expertise in cutting-edge AI tools and techniques for visual generation, becoming a subject matter expert within the company and the broader industry.

• Performance Optimization Leadership: Transition into roles focused on analyzing performance data to guide creative strategy, potentially leading to positions like Creative Strategist or Performance Marketing Lead.

• Cross-functional Skill Development: Gain deeper insights into marketing funnels, copywriting principles, and video production pipelines, broadening skill sets beyond pure design.

• Mentorship & Team Leadership: As the AI creative function grows, opportunities may arise to mentor junior designers, manage creative workflows, or even lead small creative teams.

• Contribution to MarTech Development: Potentially contribute to the development or refinement of CapsLock's proprietary MarTech stack, influencing the tools and processes used company-wide.

📝 Enhancement Note: The growth path for a Senior AI Creative Designer at CapsLock is likely tied to the evolving AI landscape and the company's focus on performance marketing. Opportunities will stem from deepening AI expertise, understanding performance metrics, and contributing to the operational efficiency of creative production.

🌐 Work Environment

Office Type: Fully Remote. This means there is no central physical office. Employees work from their chosen locations, offering maximum flexibility.

Office Location(s): While the role is remote, it is specified for "Remote - Poland" and derived as Warsaw, Masovian Voivodeship, Poland. This implies that while the work is remote, there might be a preference or requirement for candidates to be based within Poland, potentially for tax, legal, or team cohesion reasons. This could also mean that any in-person team events or retreats would likely be organized within Poland.

Workspace Context:

• Autonomy & Flexibility: The remote setup allows individuals to create a personalized and comfortable workspace conducive to focused creative work.

• Technology-Centric: Access to and utilization of modern AI tools, design software, and collaboration platforms are essential components of the daily work environment.

• Collaborative Digital Spaces: Interaction occurs primarily through digital channels like Slack, Zoom, ClickUp, and potentially other internal communication tools, fostering a connected yet distributed team environment.

• Home Office Support: The company provides financial support for home office equipment and furniture, ensuring a professional and ergonomic setup.

Work Schedule:

The position is full-time, implying approximately 40 hours per week. While fully remote, adherence to a consistent work schedule and availability during core business hours (likely aligning with CET/CEST for collaboration with European teams) is expected. The "Unlimited Sick Days" benefit suggests flexibility for personal health needs.

📝 Enhancement Note: The "Remote - Poland" specification is important. While fully remote, it suggests a potential geographical anchor for the candidate, which can be relevant for team building, understanding local market nuances, or legal compliance.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio by the recruitment team to assess basic qualifications and AI creative experience.

2. Hiring Manager Interview: A conversation with the hiring manager (likely Head of Design or Creative Director) to discuss your experience, approach to AI creative design, performance marketing understanding, and cultural fit. This is where your portfolio will be a key discussion point.

3. Technical/Creative Assessment (Portfolio Review & Challenge): This stage will likely involve a deep dive into your portfolio, discussing specific projects, your process, and the impact of your AI-generated visuals. You may also be given a small creative challenge or a hypothetical scenario to assess your problem-solving skills and creative output under pressure.

4. Cross-functional Interview: An interview with team members from marketing, copywriting, or production to evaluate your collaboration skills and understanding of how your creative work integrates into broader campaigns.

5. Final Interview/Offer: Potentially a final conversation with senior leadership or HR to discuss the offer and finalize terms.

Portfolio Review Tips:

• Highlight AI Generative Process: For each project, clearly explain your workflow – the AI tools used, prompt engineering techniques, refinement processes, and any manual post-processing.

• Showcase Performance Impact: Quantify results where possible. If you can show how a specific AI-generated creative improved CTR or conversion rates, this is invaluable. Use metrics like "Improved CTR by X%" or "Contributed to Y% increase in conversions."

• Demonstrate Realism & Quality: Ensure your examples of photorealistic human imagery, lifestyle scenes, and product visuals are of the highest quality, paying attention to lighting, composition, and detail.

• Showcase Iteration: Present examples of how you iterated on a concept, showing different variations and explaining the rationale behind them (e.g., testing different hooks, angles, or styles).

• Brand Alignment: Include examples where you successfully adapted AI outputs to specific brand guidelines and product requirements.

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant and impactful projects for this specific role.

Challenge Preparation:

• AI Workflow Design: Be ready to outline a hypothetical AI creative production workflow for a given campaign objective.

• Problem-Solving: Anticipate scenarios involving common AI limitations (e.g., anatomical errors, lighting inconsistencies) and how you would address them.

• Creative Brief Interpretation: Practice translating a concise creative brief into multiple distinct visual directions.

• Performance Metrics: Understand how to link creative decisions to performance metrics and be prepared to discuss how you would optimize visuals for conversion.

• Tool Familiarity: Refresh your knowledge of key AI image generation platforms and traditional design tools mentioned in the requirements.

📝 Enhancement Note: The interview process emphasizes a blend of technical AI proficiency, creative execution, performance marketing understanding, and collaborative capability. The portfolio review is central, requiring candidates to articulate not just what they created but how and why, with a focus on measurable impact.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Proficiency is mandatory in tools like Figma Weave, Higgsfield, Magnific,

Runway, or similar platforms for generating, refining, and enhancing visual assets.

• Traditional Design Software: Essential integration skills with industry-standard tools such as:
  • Figma: For design composition, prototyping, and connecting AI outputs into cohesive designs.
  • Adobe Creative Suite: Including Photoshop (for retouching, enhancement, compositing), Illustrator (for vector elements if needed), and potentially After Effects for motion graphics elements if static visuals are adapted for video.

Analytics & Reporting:

• Performance Marketing Platforms: Familiarity with ad platforms like Facebook Ads Manager, Google Ads, Instagram, and YouTube to understand how creative assets are deployed and their performance is tracked.

• Data Analysis Tools: While not explicitly listed, an understanding of how to interpret basic performance data (CTR, conversion rates) from these platforms is crucial.

• Dashboard Tools (Implied): Potentially exposure to dashboard tools where campaign performance is visualized, though direct creation might not be required for this role.

CRM & Automation:

• Project Management: Mandatory use of ClickUp for task documentation, workflow management, and project tracking, indicating a need for organized and transparent work habits.

• Collaboration Tools: Proficiency in communication platforms like Slack and video conferencing tools like Zoom for seamless remote team interaction.

📝 Enhancement Note: The technology stack is heavily focused on generative AI tools for creative production, integrated with essential traditional design software and project management platforms. Understanding how these assets perform on major ad platforms is key.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Exploration: A core value is staying at the forefront of AI technology, constantly experimenting with new tools and workflows to drive efficiency and creative output.

• Performance-Driven: A strong emphasis on measurable results, particularly conversion rates and campaign success, ensuring that creative work directly contributes to business objectives.

• Data-Informed Decision Making: Utilizing performance data to guide creative iterations and strategic adjustments, rather than relying solely on aesthetic judgment.

• Collaboration & Open Communication: Fostering an environment where ideas are freely exchanged across departments, and feedback is constructive and regularly given.

• Proactiveness & Ownership: Encouraging team members to take initiative, suggest improvements, and own their contributions to projects and the company's success.

• Quality & Realism: Maintaining high standards for visual quality and photorealism in all generated assets.

Collaboration Style:

• Cross-functional Integration: The team operates with a high degree of integration between creative, marketing, and production departments. This involves active participation in campaign planning and continuous communication throughout the asset lifecycle.

• Feedback Loops: A culture of consistent feedback, both giving and receiving, to refine creative output and optimize campaign performance. This includes feedback from marketers, copywriters, and performance data.

• Agile Workflow: Embracing agile methodologies to adapt quickly to evolving campaign needs, performance insights, and new AI capabilities.

• Knowledge Sharing: Encouraging the sharing of insights, new AI techniques, and best practices across the team and company.

📝 Enhancement Note: CapsLock's culture appears to be a blend of cutting-edge technological adoption (AI), rigorous performance orientation, and collaborative teamwork, all aimed at achieving client success in customer acquisition.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the continuous advancements in AI image generation tools, models, and techniques requires constant learning and adaptation.

• Maintaining Photorealism & Quality at Scale: Consistently producing high-quality, photorealistic visuals across numerous variations for large-scale campaigns can be demanding.

• Balancing AI Capabilities with Brand Integrity: Ensuring AI-generated assets remain authentic to client brands and product specifications while pushing creative boundaries.

• Translating Data into Creative Action: Effectively interpreting performance data and translating it into actionable creative insights and visual adjustments.

• Managing AI Artifacts: Troubleshooting and mitigating common issues like anatomical distortions, unnatural lighting, or texture inconsistencies inherent in AI generation.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in current and emerging AI creative tools, becoming a go-to resource for advanced techniques and prompt engineering.

• Performance Analytics for Creatives: Develop a stronger understanding of marketing analytics and how to leverage data to directly inform and optimize creative output.

• Cross-Disciplinary Skill Building: Gain exposure to video production workflows, advanced copywriting principles for performance marketing, and MarTech stack integration.

• Creative Strategy Development: Progress from executing creative briefs to contributing more significantly to the strategic direction of visual campaigns based on performance insights.

• Industry Trends: Stay ahead of trends in both AI technology and performance marketing creative, potentially leading to thought leadership or internal training roles.

📝 Enhancement Note: The challenges are inherent to working at the forefront of AI and performance marketing. The growth opportunities are substantial for individuals who are proactive learners and eager to contribute to a data-driven, technologically advanced creative environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating photorealistic human imagery using AI. What are the key challenges, and how do you overcome them?" (Focus on workflow, tools, realism, and problem-solving).

• "How do you ensure AI-generated visuals align with specific brand guidelines and product requirements?" (Focus on attention to detail, iterative refinement, and adherence to briefs).

• "Walk me through a project where your AI-generated creative significantly impacted campaign performance (e.g., increased CTR or conversion rates). What was your role, and what were the key metrics?" (Focus on portfolio case study, data interpretation, and impact).

• "How do you stay current with the rapidly evolving AI image generation landscape? What new tools or features have you experimented with recently, and what was your takeaway?" (Focus on "AI-Geek" mindset, proactivity, and continuous learning).

• "Imagine you're given a brief for a new product campaign. How would you approach translating this brief into multiple distinct visual directions using AI?" (Focus on creative ideation, variation generation, and strategic thinking). Company & Culture Questions:

• "What interests you about CapsLock's approach to customer acquisition and your role in it?" (Research company website, focus on AI, MarTech, and performance).

• "How do you approach collaboration with copywriters and marketers to ensure visual and textual messaging are aligned?" (Focus on communication, feedback loops, and understanding of funnel logic).

• "What are your thoughts on the ethical considerations of using AI for creative production, particularly with human imagery?" (Demonstrate awareness of nuances).

• "How do you manage your workload and prioritize tasks when working remotely and dealing with potentially evolving campaign priorities?" (Focus on organization, time management, and proactive communication). Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio walkthrough as a narrative. For each project, explain the problem, your solution (using AI), the process, the results, and your personal learnings.

• Quantify Impact: Whenever possible, present metrics. "This creative variant led to a 15% increase in CTR compared to the control."

• Showcase Process: Be ready to demonstrate not just final outputs but also intermediate stages, sketches, or variations that show your iterative process.

• Highlight AI Specifics: Clearly articulate how AI was used and what unique advantages it provided for that specific project.

• Technical Depth: Be prepared to discuss the technical aspects of AI generation – prompt engineering, model fine-tuning (if applicable), post-processing techniques.

• Enthusiasm: Convey your passion for AI, design, and performance marketing.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of AI capabilities, a keen eye for performance-driven design, and excellent collaborative skills. The ability to articulate process and impact is paramount.

📌 Application Steps

To apply for this Senior AI Creative Designer position:

• Submit your application through the provided Comeet link.

• Curate Your Portfolio: Select your strongest AI-generated creative work that directly showcases your ability to produce photorealistic visuals, iterate on concepts, and ideally, demonstrates an impact on campaign performance. Ensure it includes examples of human imagery, lifestyle scenes, and product visuals.

• Tailor Your Resume: Highlight your experience with AI image generation platforms, traditional design tools (Figma, Adobe Suite), performance marketing basics, and any experience with project management tools like ClickUp. Quantify achievements where possible.

• Prepare Your Narrative: Practice walking through your portfolio. Be ready to discuss your AI creative process, how you ensure quality and realism, and how your work contributes to campaign objectives. Prepare to answer strategic questions about AI and performance.

• Research CapsLock: Understand their business model, their focus on customer acquisition, their use of AI and MarTech, and their company values. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.