Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Yerevan, Armenia

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design / Technology

Date Posted: August 13, 2026

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the production of high-quality, photorealistic visual creatives utilizing cutting-edge AI tools to directly enhance conversion rates for performance marketing campaigns.

• Drive innovation in AI visual production by proactively testing and integrating new AI technologies, features, and workflows to optimize creative output and efficiency.

• Collaborate closely with cross-functional teams, including marketers, copywriters, and media production, to translate campaign objectives into compelling visual narratives that resonate with target audiences.

• Ensure all visual assets adhere to stringent brand guidelines and client product specifications while maintaining a high standard of realism, composition, and anatomical accuracy.

• Contribute to a data-informed design process by iterating on visual concepts based on performance data and A/B testing results to maximize campaign effectiveness.

📝 Enhancement Note: This role is highly specialized, focusing on the intersection of generative AI, creative design, and performance marketing. The emphasis on "improving conversion rates" and "photorealistic human imagery" indicates a strong need for a candidate who understands both artistic execution and marketing impact. The "AI-Geek" requirement suggests a culture that values continuous learning and experimentation within the rapidly evolving AI landscape.

📈 Primary Responsibilities

• Generate high-quality AI-driven visuals for performance marketing campaigns across paid media channels (Facebook, Instagram, YouTube, Google) and landing pages, focusing on static ads, lifestyle imagery, and photorealistic human characters.

• Enhance, retouch, and extend existing imagery from photo shoots using advanced AI tools to meet campaign requirements and improve visual appeal.

• Develop multiple creative variations of visual assets to support comprehensive A/B testing strategies and facilitate campaign scaling.

• Collaborate with copywriters and performance marketers to ensure visual assets are perfectly aligned with messaging, funnel logic, and overall campaign objectives.

• Conduct thorough research on target audiences and audience segments to inform visual direction and ensure assets effectively capture attention and drive engagement.

• Maintain a rigorous standard of visual quality and realism in all generated content, paying close attention to lighting, composition, anatomy, and texture.

• Proactively identify and rectify common AI-generated artifacts, distortions, and inconsistencies to ensure polished and professional final assets.

• Actively research, test, and integrate new AI tools and features into the creative production workflow to enhance output quality, speed, and effectiveness.

• Translate creative briefs into a diverse range of visual directions, moving beyond single outputs to explore multiple creative possibilities.

• Document all tasks and project progress meticulously within ClickUp, adhering to established team standards for workflow management and transparency.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to AI visual production within a performance marketing context. The emphasis on "translating briefs into multiple creative directions" and "supporting A/B testing" points to a need for a designer who can generate diverse concepts and iterate rapidly based on data. The requirement for meticulous documentation in ClickUp suggests a structured, process-oriented environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience will be prioritized. A background in Graphic Design, Digital Art, Marketing, or a related field is beneficial.

Experience: 3-5+ years in design, visual content creation, or creative digital marketing (paid social, social media content, performance campaigns); with a minimum of 1-2 years of dedicated, hands-on experience with AI image generation platforms.

Required Skills:

• Proven experience with AI image generation platforms (e.g., Figma Weave, Higgsfield, Magnific, Runway, Midjourney, Stable Diffusion) for producing photorealistic human imagery, lifestyle scenes, and product-focused visuals.

• Proficiency in connecting AI outputs with traditional design pipelines, including advanced skills in Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Exceptional visual sense, with a deep understanding of composition, lighting, color theory, typography, realism, and human anatomy.

• A proactive "AI-Geek" mindset: staying current with AI news, experimenting with new features and workflows, and actively seeking innovative methods to enhance creative quality and speed.

• Ability to conduct audience/target group research and effectively translate insights into compelling visual content.

• Solid understanding of performance marketing fundamentals, including Click-Through Rates (CTR), effective hooks, and conversion-focused creative principles.

• Demonstrated ability to iterate quickly on creative concepts based on performance feedback and data analysis.

• Strong attention to detail and a commitment to maintaining high visual quality standards.

• Proactive and self-motivated approach, with a track record of suggesting improvements and driving initiatives rather than solely executing tasks.

• Clear and effective communication skills, with a strong ability to collaborate within a cross-functional team environment.

• A compelling portfolio showcasing AI-generated photorealistic visuals that demonstrate high-end visual sensibility and creative execution.

• Upper-intermediate English proficiency (B2) or higher. Preferred Skills:

• Basic understanding of how static visual assets can be integrated into video production pipelines.

• Experience producing creative assets for high-Cost Per Acquisition (CPA) verticals such as home services, insurance, or finance.

• Comfort and adaptability in working within a fast-paced environment with frequently evolving priorities.

📝 Enhancement Note: The emphasis on "AI-Geek" and hands-on experience with specific AI platforms underscores the role's cutting-edge nature. The requirement for a portfolio specifically with "AI-generated photorealistic visuals" is a critical filter, indicating the company's focus on tangible results from AI tools. The distinction between required and preferred skills helps candidates understand core necessities versus areas for added value.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing AI-generated photorealistic visuals, highlighting their application in performance marketing contexts.

• Demonstrations of image enhancement, retouching, and extension capabilities using AI tools on existing source materials.

• Examples of creating multiple creative variations for A/B testing, illustrating the iterative process and adaptability.

• Case studies or visual examples that clearly articulate how specific visual choices impacted campaign performance metrics (e.g., improved CTR, conversion rates).

• Visuals demonstrating an understanding of brand consistency and adherence to product specifications across different campaigns. Process Documentation:

• Examples of workflow design and optimization, particularly concerning the integration of AI tools into traditional design pipelines.

• Documentation of process implementation and automation methods used to streamline AI visual production and asset delivery.

• Evidence of measuring and analyzing the performance of AI-generated visuals, showing how data informed subsequent creative iterations.

📝 Enhancement Note: For this role, the portfolio is paramount and must prominently feature AI-generated work. The emphasis is not just on aesthetic quality but on demonstrating the practical application of AI in achieving measurable marketing objectives. Portfolio pieces should ideally tell a story of process, iteration, and impact.

💵 Compensation & Benefits

Salary Range: Given the Senior level, specialized AI skills, and remote nature, a competitive salary in Yerevan, Armenia, for this role is estimated to be between AMD 10,000,000 - 18,000,000 annually (approximately $25,000 - $45,000 USD, subject to exchange rate fluctuations). This range reflects the demand for AI expertise and creative performance marketing skills.

Benefits:

• Truly Remote Work: Enjoy the flexibility and autonomy of a fully remote work environment, allowing you to choose your most productive and comfortable workspace.

• Generous Paid Vacations: Ample paid time off to ensure adequate rest and rejuvenation.

• Unlimited Sick Days: Comprehensive support for personal well-being, providing time off as needed for recovery.

• Ongoing Learning & Development: Access to a Free Books program, workshops, and conference sponsorships to foster continuous learning and skill enhancement.

• Home Office Setup: Allowance to cover expenses for necessary equipment and furniture to create an optimal home work experience.

• Physical Well-Being Support: Coverage for medical insurance and a flexible allowance for fitness programs.

• Engaging Team Environment: Opportunities for connection and enjoyment through various "Fun Stuff" initiatives.

Working Hours: Standard full-time working hours, typically around 40 hours per week. Flexibility may be offered within reason, accommodating the remote nature of the role and potential collaboration needs across different time zones.

📝 Enhancement Note: The salary estimate is based on researching senior-level creative roles with AI specialization and performance marketing experience in emerging tech hubs like Yerevan, considering the company's global operations and remote-first approach. Benefits are detailed to highlight the company's commitment to employee well-being and professional growth, which are key attractors for senior talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / MarTech / Customer Acquisition Solutions. CapsLock operates at the forefront of the IT marketing industry, developing unique, scalable customer acquisition solutions primarily for B2C clients and large North American partners.

Company Size: The provided LinkedIn data suggests a company size of 51-200 employees. This indicates a growing, dynamic organization where individual contributions are highly visible and impactful, offering opportunities for significant influence within the operations and creative teams.

Founded: Founded in 2019, CapsLock is a relatively young company, implying a modern, agile, and innovation-driven culture. Its rapid growth and focus on pioneering solutions suggest an environment that embraces change and forward-thinking strategies.

Team Structure:

• The Design department is actively scaling its AI visual production capabilities, indicating a growing and specialized team.

• The Senior AI Creative Designer will likely work within a pod or project-based team structure, collaborating closely with marketers, copywriters, and media production specialists.

• Reporting lines are likely to be clear within the design or creative department, with opportunities for direct interaction with leadership due to the company's size. Methodology:

• Data-Driven Decision Making: Emphasis on AI-driven analytics and MarTech to inform customer acquisition strategies and optimize performance.

• Process Optimization: Continuous refinement of internal product ecosystems to enable flexible scaling and optimized operations.

• Innovation & Experimentation: A culture that encourages pushing boundaries and exploring new technologies, particularly in AI, to deliver cutting-edge solutions.

Company Website: https://www.capslock.global/

📝 Enhancement Note: The company culture appears to be a blend of high-performance marketing, technological innovation (especially in AI), and a supportive employee experience. The focus on "people, technology, and forward-thinking innovation" suggests a workplace that values both individual growth and collective achievement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" level, signifying a need for significant hands-on experience and a proactive, independent approach. It implies the ability to not only execute but also to innovate, guide, and potentially mentor junior team members in AI creative techniques. The focus on performance impact means success is measured by tangible results in conversion rates and campaign effectiveness.

Reporting Structure: The Senior AI Creative Designer will report into a Design Lead, Creative Director, or Head of Marketing. They will collaborate extensively with Performance Marketers, Copywriters, and Media Production teams, demonstrating a highly cross-functional working relationship essential for optimizing campaign assets.

Operations Impact: This role has a direct and critical impact on the company's core business objective: customer acquisition. By creating visually compelling and high-converting assets, the Senior AI Creative Designer directly influences lead generation, sales performance, and ultimately, client success and revenue. Their work is vital to the effectiveness of paid media spend.

Growth Opportunities:

• Specialization Deep Dive: Opportunity to become a recognized expert in AI-driven creative for performance marketing, potentially leading to roles focused on AI strategy or advanced generative art.

• Cross-Functional Skill Development: Gain deeper insights into performance marketing, copywriting, and media production, broadening expertise beyond pure design.

• Leadership Potential: With proven success and initiative, opportunities may arise to lead specific AI creative projects, mentor junior designers, or contribute to the strategic direction of the creative department.

• Industry Trend Leadership: As an early adopter and expert in AI creative, there's potential to become a thought leader within the company and potentially the broader industry.

📝 Enhancement Note: The growth trajectory for this role is heavily tied to the rapid evolution of AI in creative fields. Success will likely be measured by the ability to adapt, learn new tools, and consistently deliver high-impact creative that drives business results, opening doors to specialized AI roles or creative leadership.

🌐 Work Environment

Office Type: The company explicitly offers a "truly and fully remote environment." This means there is no requirement to attend a physical office, providing maximum flexibility for employees.

Office Location(s): While the role is remote, the specific mention of "Yerevan, Armenia" in the location suggests that the company may have a presence or a concentrated group of employees in this region, or it may be an administrative/legal designation for remote employees. The primary work environment is decentralized.

Workspace Context:

• Flexibility & Autonomy: Employees are empowered to choose their most productive and comfortable work setting, fostering a culture of trust and self-management.

• Technology-Centric: Access to and proficiency with modern AI tools, design software, and collaboration platforms (like ClickUp) are essential. The company supports this with a Home Office allowance for equipment and furniture.

• Collaborative Digital Space: While physically dispersed, the team relies on digital tools for seamless communication, project management, and knowledge sharing, fostering a connected remote culture.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. While the remote nature offers flexibility, candidates should be prepared for potential collaboration across different time zones and the need to be responsive during core business hours relevant to the company's primary markets (likely North America).

📝 Enhancement Note: The "truly and fully remote" aspect is a significant differentiator. The company's support for home office setups and well-being benefits (medical insurance, fitness allowance) indicates a commitment to making the remote experience productive and sustainable.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, focusing on AI experience and visual quality. Be prepared to articulate your specific contributions to AI-generated projects.

• Technical Interview: Likely with a hiring manager or senior designer, this stage will delve into your AI tool proficiency, creative process, understanding of performance marketing principles, and problem-solving skills related to AI image generation challenges. Expect to discuss your portfolio in detail.

• Creative Challenge/Case Study: You may be asked to complete a small, timed creative exercise or present a deeper dive into a specific portfolio project, demonstrating your ability to meet campaign objectives and iterate based on feedback.

• Cross-Functional Meet & Greet: An opportunity to interact with potential collaborators (marketers, copywriters) to assess communication style and cultural fit.

• Final Interview: Potentially with a department head or senior leadership, focusing on strategic thinking, long-term vision, and alignment with CapsLock's values.

Portfolio Review Tips:

• Highlight AI Generative Work: Ensure your portfolio prominently features AI-generated visuals, clearly indicating which pieces were created using AI and your specific role in their creation.

• Showcase Photorealism & Quality: Emphasize examples demonstrating high-end visual sensibility, realism (lighting, anatomy, texture), and excellent composition.

• Quantify Impact: Where possible, include metrics or anecdotal evidence of how your creative assets improved campaign performance (e.g., increased CTR, better conversion rates).

• Illustrate Iteration: Show examples of how you iterated on visuals based on feedback or data, demonstrating your adaptability and understanding of performance marketing.

• Demonstrate Tool Proficiency: Briefly mention the AI tools and traditional design software used for each relevant project.

• Tell a Story: For key projects, structure your presentation to explain the brief, your creative process, the challenges faced, the solutions implemented (especially AI-driven ones), and the final results.

Challenge Preparation:

• AI Prompt Engineering: Practice crafting detailed prompts to achieve specific photorealistic outcomes.

• Performance Marketing Alignment: Be ready to discuss how visual elements directly influence marketing KPIs like CTR and conversion.

• Problem-Solving: Prepare to address common AI issues (artifacts, inconsistencies) and how you would resolve them.

• Tool Integration: Understand how AI outputs integrate into traditional design workflows (Figma, Adobe Suite).

📝 Enhancement Note: The interview process will heavily scrutinize both technical AI skills and their practical application in a performance marketing context. A strong, relevant portfolio is non-negotiable, and candidates should be prepared to articulate the "why" and "how" behind their creative choices and their impact.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Proficiency in platforms such as Midjourney, Stable Diffusion, DALL-E 3, and potentially specialized tools like Figma Weave, Higgsfield, or Magnific for advanced AI-driven creative tasks.

• Design Software: Advanced skills in Figma for collaborative design workflows and Adobe Creative Suite (Photoshop for image manipulation and enhancement, Illustrator for vector graphics).

Analytics & Reporting:

• Familiarity with performance marketing analytics platforms (e.g., Facebook Ads Manager, Google Ads) to understand campaign data and how visual assets impact key metrics like CTR and conversion rates.

• Understanding of A/B testing methodologies and how to provide variants for testing. CRM & Automation:

• While not a primary CRM role, an understanding of how creative assets feed into marketing funnels and customer acquisition journeys is crucial.

• Project Management: Expertise in using ClickUp for task management, documentation, and workflow tracking is a mandatory requirement.

📝 Enhancement Note: The technology stack emphasizes cutting-edge AI tools alongside industry-standard design and project management software. Proficiency in AI image generation and its integration into traditional design pipelines is critical. The explicit mention of ClickUp highlights its importance in the company's operational workflow.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Forwardness: A commitment to leveraging the latest AI technologies to create unique and effective customer acquisition solutions. Expect a culture that encourages experimentation and staying ahead of the curve in AI development.

• Performance Driven: A strong focus on measurable results, particularly conversion rates and client success. Data and performance metrics are central to decision-making and creative evaluation.

• Collaboration & Open Communication: An environment that values teamwork, open exchange of ideas, and clear communication across diverse, global teams. Expect active participation in discussions and feedback sessions.

• Proactive Improvement: A culture that encourages initiative, problem-solving, and continuous enhancement of processes, tools, and creative outputs. Employees are expected to suggest improvements rather than simply execute tasks.

• Quality & Realism: A dedication to producing high-quality, photorealistic visuals that meet stringent standards for composition, detail, and aesthetic appeal.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with marketers, copywriters, and media production teams, requiring clear communication and a shared understanding of campaign goals.

• Feedback-Oriented: A culture that embraces constructive feedback as a means of improving creative output and performance. Be prepared to give and receive feedback regularly.

• Knowledge Sharing: Encouragement of sharing new AI tools, techniques, and insights across the team to foster collective learning and innovation.

📝 Enhancement Note: The culture appears to be highly dynamic, driven by innovation in AI and a strong focus on achieving measurable marketing results. The emphasis on proactive improvement and collaboration suggests a team that works together efficiently to achieve ambitious goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI image generation tools and techniques requires continuous learning and adaptation.

• Balancing AI Capabilities with Human Creativity: Effectively merging AI-generated elements with artistic vision and strategic marketing goals to produce truly compelling and unique visuals.

• Achieving Consistent Photorealism: Overcoming AI artifacts and ensuring consistent, high-fidelity photorealism across diverse subjects and scenarios can be demanding.

• Translating Data into Visuals: Effectively interpreting performance data and marketer briefs to create visuals that demonstrably drive conversion rates.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in a wide array of cutting-edge AI image generation and editing tools through hands-on application and company-sponsored learning.

• Performance Marketing Acumen: Develop a stronger understanding of marketing funnels, A/B testing, and conversion optimization strategies, enhancing the strategic impact of creative work.

• Cross-Disciplinary Skill Building: Gain exposure to video production pipelines and other creative workflows, broadening overall capabilities.

• Industry Trend Leadership: Opportunity to become a go-to expert within the company for AI creative strategies, potentially influencing future technology adoption and creative direction.

📝 Enhancement Note: The primary challenge lies in navigating the fast-paced AI field. Growth opportunities are abundant for those who can master new technologies and apply them strategically to achieve tangible marketing outcomes, positioning them as valuable specialists in a high-demand area.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI to generate photorealistic human characters for a performance marketing campaign. What specific tools and techniques do you employ, and how do you ensure realism and brand alignment?" (Focus on methodology, tool proficiency, and quality control)

• "How do you translate performance marketing goals, such as improving CTR or conversion rates, into visual creative strategies? Provide an example of how you've used data or feedback to iterate on visuals." (Focus on data-driven approach and iterative process)

• "Imagine you're given a brief for a product that is difficult to photograph realistically. How would you leverage AI to create compelling visuals for it, and what challenges might you anticipate?" (Focus on problem-solving and creative application of AI) Company & Culture Questions:

• "What excites you most about the intersection of AI, creative design, and performance marketing at CapsLock?" (Assess enthusiasm and alignment with company mission)

• "How do you stay updated with the latest developments in AI image generation, and how do you integrate new findings into your workflow?" (Evaluate proactive learning and adaptability)

• "Describe a time you had to collaborate with marketers or copywriters. How did you ensure your visual creative supported their messaging and campaign objectives?" (Assess collaboration and communication skills) Portfolio Presentation Strategy:

• Structure Your AI Showcase: Dedicate a clear section to your AI-generated work. For each piece or project, briefly explain the objective, the AI tools used, your specific role, any challenges overcome, and the impact (if quantifiable).

• Highlight Iteration and Data: If possible, show variations of a creative asset and explain how feedback or data led to those changes. This demonstrates your understanding of performance marketing.

• Emphasize Realism & Quality: Be prepared to discuss your techniques for achieving high-fidelity photorealism, including lighting, composition, and anatomical accuracy.

• Be Ready for Technical Deep Dives: Know your tools inside and out. Be prepared to discuss prompt engineering, model selection, and post-processing techniques.

• Tell a Story: Frame your portfolio as a narrative of your skills and how you can solve CapsLock's challenges.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of technical AI expertise, creative design sensibility, and a strong understanding of performance marketing objectives. The portfolio is the primary tool for showcasing these skills, so practice presenting it effectively.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Comeet.

• Tailor your Resume: Ensure your resume clearly highlights your 3-5+ years of design/digital marketing experience and specifically calls out your 1-2+ years of hands-on AI image generation experience. Use keywords from the job description such as "AI image generation," "photorealistic visuals," "performance marketing," "conversion rates," and specific AI tools.

• Curate Your Portfolio: Prepare a portfolio that prominently features AI-generated photorealistic visuals. Include case studies or examples demonstrating how your creative work has positively impacted campaign performance (e.g., improved CTR, conversion rates). Clearly label the AI tools used and your specific contributions.

• Practice Your Presentation: Rehearse walking through your portfolio, focusing on articulating your creative process, AI techniques, and the results achieved. Be ready to answer strategy and technical questions about AI image generation and its application in performance marketing.

• Research CapsLock: Understand CapsLock's mission, their focus on customer acquisition solutions, and their innovative use of AI. Prepare to discuss how your skills and approach align with their company culture and values, particularly their emphasis on performance and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.