Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Lisbon, Portugal

Job Type: Full-time

Category: Creative Operations / Performance Marketing Design

Date Posted: August 13, 2026

Experience Level: Mid-Senior Level

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-impact visual assets using advanced generative AI tools to directly enhance conversion rates for B2C performance marketing campaigns.

• Drive innovation in AI-driven creative workflows, proactively testing and integrating new technologies and methodologies to optimize visual output and campaign effectiveness.

• Collaborate closely with cross-functional teams, including marketers, copywriters, and media producers, to ensure visual content aligns with strategic messaging, funnel logic, and performance objectives.

• Develop and refine photorealistic imagery, lifestyle scenes, and product-focused visuals that resonate with target audiences across major digital advertising platforms.

📝 Enhancement Note: This role is positioned at the nexus of creative design, artificial intelligence, and performance marketing. It requires a candidate who not only possesses strong design sensibilities but also a deep, hands-on understanding of AI's practical application in driving measurable marketing results. The focus on "improving conversion rates" and "performance marketing basics" indicates a strong data-driven approach will be paramount.

📈 Primary Responsibilities

• Generate high-quality, photorealistic AI visuals for performance marketing campaigns across paid media channels (Facebook, Instagram, YouTube, Google) and landing pages.

• Produce compelling lifestyle imagery, product-focused visuals, and photorealistic human characters, leveraging AI for both creation and enhancement of source materials.

• Execute creative iterations based on campaign performance data and feedback, exploring diverse visual angles and formats to maximize audience engagement and conversion rates.

• Ensure all generated visual assets adhere to brand guidelines, product specifications, and maintain a high standard of realism in lighting, composition, and anatomy.

• Actively research, test, and integrate new AI tools and features into the creative workflow to boost output quality, speed, and overall effectiveness.

• Support A/B testing initiatives by delivering multiple creative variants that explore different visual hypotheses and messaging alignments.

• Collaborate with copywriters and marketers to ensure visual content effectively supports and enhances campaign messaging and funnel progression.

• Provide essential visual input during concept development and campaign planning phases, bridging the gap between creative ideation and strategic marketing goals.

• Document all tasks and project progress clearly within ClickUp, adhering to team standards for workflow transparency and accountability.

📝 Enhancement Note: The responsibilities emphasize a blend of technical AI proficiency, strong design fundamentals, and a keen understanding of performance marketing metrics. The need to "translate briefs into multiple creative directions, not just single outputs" highlights an expectation for strategic thinking beyond mere execution, focusing on problem-solving through visual variation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles, visual arts, or digital marketing is expected, often gained through formal education or equivalent professional experience.

Experience: 3-5+ years of professional experience in design, visual content creation, or creative digital marketing, with a specific focus on paid social, social media content, or performance campaigns.

Required Skills:

• 1-2+ years of active, hands-on experience with AI image generation platforms (e.g., Figma Weave, Higgsfield, Magnific, Runway, Midjourney, Stable Diffusion) for producing photorealistic human imagery, lifestyle scenes, and product-focused visuals.

• Proficiency in connecting AI outputs with traditional design pipelines, utilizing tools such as Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Demonstrated strong visual sense, with expertise in composition, lighting, color theory, typography, realism, and human anatomy.

• Deep engagement with the AI landscape ("AI-Geek"): proactively stays updated on AI news, experiments with emerging features and workflows, and consistently seeks innovative ways to enhance creative output.

• Ability to conduct audience and target group research and translate insights into compelling visual narratives.

• Solid understanding of performance marketing fundamentals, including Click-Through Rates (CTR), effective hooks, and conversion-focused creative strategies.

• Capacity for rapid iteration based on performance data, creative feedback, and A/B testing results.

• Exceptional attention to detail and a commitment to maintaining high visual quality standards.

• Proactive and self-driven mindset, with a demonstrated ability to suggest improvements and take initiative beyond assigned tasks.

• Clear and effective communication skills, with a strong aptitude for collaboration within a remote, global team environment.

• A robust portfolio showcasing AI-generated photorealistic visuals that demonstrate quality, creativity, and a high-end visual sensibility.

• Upper-intermediate English proficiency (B2 level) or higher. Preferred Skills:

• Basic understanding of how static visuals can be translated and integrated into video production pipelines.

• Prior experience producing creative assets for high-Customer Acquisition Cost (CPA) verticals such as home services, insurance, or finance.

• Comfort and adaptability in a fast-paced environment with evolving priorities and dynamic project scopes.

📝 Enhancement Note: The emphasis on "AI-Geek" and hands-on experience with specific AI platforms is critical. Candidates should be prepared to demonstrate not just proficiency but a genuine passion and proactive engagement with AI tools. The portfolio requirement is paramount, with a clear focus on demonstrating AI-driven photorealism and performance-oriented design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of AI-generated visual assets that clearly demonstrate a high level of photorealism, artistic quality, and technical execution.

• Case studies or examples that illustrate the process of using AI to generate, refine, and enhance visuals for marketing campaigns.

• Visuals should span a range of applications, including photorealistic human characters, lifestyle scenes, and product-focused imagery, showcasing versatility.

• Evidence of understanding and applying performance marketing principles within the visual design process, such as using hooks, optimizing for CTR, and aligning visuals with funnel stages.

• Examples of how AI was used to create variations for A/B testing or to iterate on creative concepts based on performance feedback. Process Documentation:

• Demonstrate the ability to document AI creative workflows, detailing the tools used, prompts, refinement steps, and final output integration.

• Showcase understanding of project management tools like ClickUp, including clear task documentation and progress tracking relevant to creative production cycles.

• Provide insight into how visual assets are prepared and handed off for use in broader media production and marketing funnels, ensuring seamless integration.

📝 Enhancement Note: The portfolio is the primary tool for demonstrating capability. Candidates must ensure it highlights their AI proficiency and, crucially, their ability to connect creative output to measurable marketing performance. A focus on process documentation, particularly within tools like ClickUp, signals the importance of structured, repeatable creative operations.

💵 Compensation & Benefits

Salary Range: Based on the Senior level, location in Lisbon (Portugal), and the specialized nature of AI creative design within a performance marketing context, the estimated annual salary range for this role is between €45,000 and €65,000. This estimate accounts for the demand for AI skills and the significant impact this role has on client acquisition success.

Benefits:

• Remote Work: A truly and fully remote environment, allowing flexibility in choosing a productive workspace.

• Generous Paid Vacations: Ample paid time off to ensure rest and recharge.

• Unlimited Sick Days: Support for personal well-being, allowing time off for recovery as needed.

• Ongoing Learning & Development: Access to a Free Books program, workshops, conferences, and other learning opportunities to foster continuous skill enhancement.

• Home Office Support: Reimbursement for essential equipment and furniture to create an optimal remote work setup.

• Physical Well-Being: Coverage of medical insurance costs and an allowance for a flexible fitness program.

• Engaging Culture: Participation in various "fun stuff" and team-building activities.

Working Hours: The role is expected to require approximately 40 hours per week, aligning with standard full-time employment expectations. While fully remote, maintaining consistent availability during core working hours for collaboration will be important.

📝 Enhancement Note: The salary estimate is based on market research for senior creative roles with AI specialization in Portugal and similar European remote markets, considering the company's global IT marketing focus. The benefits package emphasizes work-life balance, professional development, and employee well-being, which are common attractive offerings for remote tech and creative positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Customer Acquisition Solutions. CapsLock operates within the digital marketing and IT services sector, specializing in scalable customer acquisition strategies for B2C clients, primarily for North American partners. This industry context means a strong emphasis on data-driven results, rapid adaptation to market trends, and sophisticated technology integration.

Company Size: While not explicitly stated in the provided data, CapsLock's global presence and diverse operations suggest a medium to large-sized organization. This implies structured processes, opportunities for specialization, and potential for significant impact within a defined operational framework.

Founded: The company's founding date is not provided, but its focus on "forward-thinking innovation" and an "internal product ecosystem" suggests a company that has evolved beyond startup phase and is investing in proprietary technology and scalable solutions.

Team Structure:

• The Design department is actively scaling its AI visual production capabilities, indicating growth and a strategic focus on this area.

• The Senior AI Creative Designer will work closely with marketers, copywriters, media production, and video editors, highlighting a highly collaborative, cross-functional team structure.

• This role likely reports into a Design Lead or Creative Director, with clear lines of communication for briefs, feedback, and performance reviews. Methodology:

• Data-Informed Acquisition: CapsLock's core offering is "unique, scalable customer acquisition solutions" driven by "AI-driven analytics" and "data-informed customer acquisition solutions." This means all creative efforts are expected to be tied to measurable outcomes.

• Proprietary MarTech Ecosystem: The company utilizes and refines its own "MarTech" (Marketing Technology) stack to power its acquisition models, suggesting a focus on integrated systems and innovative technology.

• Agile & Iterative: The emphasis on "flexible scaling," "optimized operations," and "creative iteration based on performance data" points to an agile and iterative approach to both product development and campaign execution.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock's operational ethos appears to be deeply rooted in technology, data analytics, and performance. For an AI Creative Designer, this means the role isn't just about aesthetics but about how visuals directly contribute to client acquisition KPIs. The company's focus on proprietary MarTech suggests potential for internal tool development and integration.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" role, indicating a level of expertise and autonomy beyond entry-level or mid-level positions. It requires not only execution skills but also the ability to innovate, guide processes, and potentially mentor junior team members. In an operations context, this seniority implies taking ownership of key creative processes that directly impact business performance.

Reporting Structure: The Senior AI Creative Designer will likely report to a Design Lead or Creative Director. They will collaborate extensively with other departments, including marketing, copywriting, and media production, necessitating strong stakeholder management and communication skills.

Operations Impact: The primary impact of this role is directly tied to improving client conversion rates through high-quality, AI-generated visual assets. This translates into tangible business outcomes for CapsLock's B2C clients, influencing customer acquisition costs, lead generation, and overall revenue.

Growth Opportunities:

• AI Specialization: Deepen expertise in generative AI tools and techniques, becoming a go-to specialist within the company and potentially contributing to the development or refinement of internal AI workflows and tools.

• Creative Strategy Leadership: Transition into roles with greater strategic input, leading creative concept development for campaigns, or managing smaller creative teams as the department scales.

• Performance Marketing Acumen: Develop a more profound understanding of performance marketing, media buying, and funnel optimization, enabling more strategic contributions to campaign planning and execution.

• Cross-Disciplinary Learning: Gain exposure to other areas of the MarTech stack and customer acquisition solutions, broadening skill sets and career versatility.

📝 Enhancement Note: The "Senior" title, coupled with the focus on AI and performance, suggests a career path that could lead to specialized AI creative leadership or broader performance marketing strategy roles. Growth will likely involve a combination of technical AI advancement and strategic marketing understanding.

🌐 Work Environment

Office Type: The company offers a "truly and fully remote" work environment. This means there is no central office requirement, and employees are empowered to choose their most productive and comfortable location.

Office Location(s): While the job is posted with Lisbon, Portugal, as the primary location, the remote nature means candidates can work from anywhere within Portugal. The company operates globally, implying a distributed team culture.

Workspace Context:

• Flexibility & Autonomy: Employees have the freedom to set up their workspace according to their personal preferences, with company support for essential equipment and furniture.

• Digital Collaboration: The work environment is heavily reliant on digital collaboration tools (like ClickUp) and virtual communication channels, fostering a culture of asynchronous and synchronous interaction across time zones.

• Focus on Impact: The emphasis is on delivering results and maintaining high performance, regardless of physical location, supported by robust technology and communication infrastructure.

Work Schedule: The role is full-time, approximately 40 hours per week. While remote, maintaining consistent availability during core business hours for collaboration with European and potentially North American teams will be crucial for effective workflow integration.

📝 Enhancement Note: The fully remote nature is a significant aspect of the work environment, requiring self-discipline, strong time management, and excellent digital communication skills. The company's support for home office setups indicates a commitment to employee well-being and productivity in a remote setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the required skills and experience, particularly AI generation proficiency and performance marketing understanding.

• Technical/Creative Interview: This stage will likely involve a deep dive into your AI tools experience, portfolio walkthrough, and discussion of your creative process. Expect questions on how you approach visual problem-solving using AI, your understanding of realism, and your experience with specific AI platforms.

• Case Study/Challenge: You may be asked to complete a take-home assignment or a live challenge focused on generating specific AI visuals based on a brief, or refining existing assets. This will assess your practical skills, speed, and ability to incorporate feedback.

• Cross-Functional Interviews: Interviews with marketers, copywriters, or media producers to evaluate collaboration style, communication clarity, and ability to integrate visuals into broader campaign strategies.

• Final Interview: Potentially with a hiring manager or senior leader to discuss cultural fit, career aspirations, and overall alignment with CapsLock's mission and values.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly showcase the AI tools and techniques used for each piece. Use annotations or descriptions to explain your process, including prompt engineering, iteration, and refinement.

• Demonstrate Performance Focus: For each visual, articulate how it's designed to impact conversion rates. Reference specific marketing goals, target audiences, or conversion elements.

• Showcase Realism & Quality: Ensure your portfolio includes examples of photorealistic human imagery, detailed lifestyle scenes, and high-fidelity product visuals. Pay close attention to lighting, anatomy, and texture.

• Provide Context: For each project, briefly explain the brief, your approach, the challenges you faced, and the results achieved (if measurable).

• Quality over Quantity: Select your strongest, most relevant pieces. A concise, impactful portfolio is better than a lengthy, unfocused one. Ensure it's easily accessible (e.g., via a personal website or cloud storage link).

Challenge Preparation:

• Understand the Brief: Carefully analyze any assignment brief, identifying the target audience, campaign objective, key messaging, and desired visual style.

• Practice AI Generation Speed: If a timed challenge is expected, practice generating and refining visuals quickly using your preferred AI tools.

• Focus on Iteration: Be prepared to show how you would iterate on initial outputs based on potential feedback or performance data, demonstrating adaptability.

• Articulate Your Strategy: Be ready to explain the strategic thinking behind your creative choices, linking them back to performance marketing objectives.

📝 Enhancement Note: The interview process is designed to rigorously test both creative AI skills and their practical application in a performance marketing context. A strong portfolio that clearly links AI-generated visuals to conversion-driving strategies will be the most critical element of the application.

🛠 Tools & Technology Stack

Primary Tools:

• Generative AI Platforms: Proficiency is mandatory with platforms such as Figma Weave, Higgsfield, Magnific, Runway, Midjourney, Stable Diffusion, or similar AI image generation tools.

• Design Software: Deep expertise in Figma for collaborative design and workflow integration, and the Adobe Creative Suite (Photoshop, Illustrator) for image enhancement, retouching, and traditional design tasks.

• Project Management: Experience with ClickUp for task management, workflow tracking, and team collaboration documentation.

Analytics & Reporting:

• While not a primary focus for this role, a foundational understanding of how visual assets contribute to key performance indicators (KPIs) tracked in analytics platforms (e.g., Google Analytics, platform-specific ad managers) is beneficial. CRM & Automation:

• Familiarity with how creative assets are deployed within CRM or marketing automation platforms could be an advantage, though direct experience is likely not required for this specific role.

📝 Enhancement Note: The emphasis on specific AI image generation tools and design software like Figma and Adobe Creative Suite is crucial. Candidates must be able to demonstrate practical, hands-on experience with these technologies, showcasing their ability to integrate AI outputs into professional design workflows.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on delivering measurable results, particularly in client acquisition and conversion rates. Every creative decision is expected to contribute to business objectives.

• Innovation & Curiosity: A culture that encourages proactive exploration of new technologies, especially AI, and a continuous drive to find smarter, more effective ways of working.

• Collaboration & Transparency: Open communication and teamwork are essential, especially in a remote setting. Clear documentation and sharing of ideas are valued.

• Quality & Realism: A commitment to producing high-fidelity, visually compelling, and realistic assets that meet stringent brand and product standards.

• Agility & Adaptability: The ability to thrive in a fast-moving environment, adapting quickly to evolving priorities, new tools, and performance feedback.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with marketing, copywriting, and media production teams, ensuring a unified approach to campaign creation.

• Feedback-Oriented: A willingness to both give and receive constructive feedback to continuously improve creative output and campaign effectiveness.

• Knowledge Sharing: An environment where team members are encouraged to share insights, best practices, and learnings, particularly regarding AI tools and performance trends.

📝 Enhancement Note: CapsLock's culture appears to value a blend of technical expertise, creative innovation, and a relentless focus on measurable business outcomes. Candidates should demonstrate how they embody these values, particularly their proactive approach to AI and their data-informed design philosophy.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying abreast of the constant influx of new AI tools, features, and best practices requires continuous learning and adaptation.

• Maintaining Photorealism & Quality at Scale: Consistently producing high-quality, photorealistic visuals that meet client expectations across numerous campaigns and variations can be demanding.

• Balancing Creativity with Performance Demands: Effectively translating performance data and marketing briefs into creative outputs that are both visually compelling and conversion-optimized.

• Remote Collaboration Dynamics: Ensuring clear communication, alignment, and effective teamwork within a fully distributed global team.

Learning & Development Opportunities:

• AI Specialization: Opportunities to become a leading expert in specific generative AI models, prompt engineering techniques, and AI-driven creative workflows.

• Performance Marketing Insights: Gaining deeper knowledge of campaign strategy, audience segmentation, and conversion optimization through close collaboration with marketing teams.

• Cross-Departmental Exposure: Learning about MarTech, media production, and client acquisition strategies from other specialized teams within CapsLock.

• Industry Conferences & Training: Support for attending relevant industry events, workshops, and online courses to enhance skills in AI, design, and digital marketing.

📝 Enhancement Note: The primary challenge lies in navigating the cutting edge of AI while grounding creative output in tangible performance metrics. Growth opportunities are robust for individuals eager to become leaders in the emerging field of AI-driven performance creative.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating photorealistic human characters using AI. What tools do you prefer, and what are the key challenges you overcome?" (Focus on detailing your AI workflow, prompt engineering, and problem-solving for realism.)

• "How do you ensure your AI-generated visuals directly contribute to improving conversion rates? Can you provide an example of how you've used visual elements to influence CTR or other performance metrics?" (Highlight your understanding of performance marketing and data-driven design.)

• "Imagine you're given a brief for a new campaign targeting [specific demographic]. How would you translate this brief into multiple creative directions using AI, and how would you decide which variations to test?" (Demonstrate your strategic thinking and iterative approach.) Company & Culture Questions:

• "What excites you most about CapsLock's approach to customer acquisition and your role in it?" (Showcase your understanding of the company's mission and how your skills align.)

• "How do you stay updated with the latest advancements in generative AI, and how do you integrate new tools or techniques into your workflow?" (Emphasize your "AI-Geek" nature and proactive learning.)

• "Describe a time you collaborated with marketers or copywriters on a campaign. How did you ensure your visuals supported their messaging and objectives?" (Focus on your communication and cross-functional collaboration skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, the AI tools used, your creative process, and the impact (or intended impact) on performance.

• Quantify Where Possible: If you have any data on how your visuals improved metrics (e.g., increased CTR, lower CPA), present it clearly. If not, articulate the performance rationale behind your creative choices.

• Highlight AI Specificity: Be prepared to explain the specific AI techniques, prompts, or parameters that were critical in achieving the desired outcome.

• Showcase Iteration: Demonstrate how you refined visuals based on feedback or performance data, showing your ability to adapt and optimize.

• Prepare for Live Demos: If applicable, be ready to briefly demonstrate your proficiency with a key AI tool or design software.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of technical AI expertise, creative vision, strategic marketing understanding, and strong collaborative skills. The portfolio is your primary evidence, so practice presenting it confidently and articulately.

📌 Application Steps

To apply for this Senior AI Creative Designer position:

• Submit your application, including your resume and a link to your portfolio, through the provided application link on Comeet.

• Portfolio Customization: Ensure your portfolio prominently features AI-generated photorealistic visuals and clearly articulates your process, tools used, and the performance impact of your work. Tailor any accompanying case studies to highlight success in conversion-focused creative.

• Resume Optimization: Highlight your 3-5+ years of design/digital marketing experience and, crucially, your 1-2+ years of hands-on AI image generation experience. Use keywords from the job description such as "Generative AI," "Photorealistic," "Performance Marketing," "Figma," and "Adobe Creative Suite."

• Interview Preparation: Practice articulating your AI workflow, creative strategy, and how your visuals drive performance. Prepare specific examples for behavioral questions related to collaboration and problem-solving. Rehearse presenting your portfolio confidently.

• Company Research: Familiarize yourself with CapsLock's website, their approach to customer acquisition, and their focus on AI and MarTech. Understand their B2C client base and the industries they serve to better align your responses with their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.