Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Remote - Podgorica, Montenegro

Job Type: Full-time

Category: Creative & Design / Marketing / Technology

Date Posted: 2026-08-13

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-quality, AI-generated visual assets designed to directly improve conversion rates in performance marketing campaigns.

• Drive innovation in visual content by proactively testing and integrating emerging AI tools, features, and workflows to enhance creative output speed and effectiveness.

• Collaborate cross-functionally with marketers, copywriters, and media production teams to ensure visual assets are compelling, photorealistic, and aligned with messaging and funnel logic.

• Translate creative briefs into multiple visual directions, focusing on iterative development and performance optimization for paid media channels like Facebook, Instagram, YouTube, and Google.

📝 Enhancement Note: This role is positioned within a performance-driven marketing environment where the primary KPI for creative output is conversion rate improvement. The emphasis on "AI-Geek" and proactive tool integration suggests a need for a candidate who is not only skilled in current AI tools but also a continuous learner and early adopter of new generative AI technologies. The mention of "source materials from photo shoots" indicates a hybrid approach, where AI is used for enhancement and extension of existing imagery, not solely for generation from scratch.

📈 Primary Responsibilities

• Generate high-quality, photorealistic AI-driven visuals for performance marketing campaigns across paid social, display advertising, and landing pages.

• Produce compelling lifestyle imagery, product-focused visuals, and photorealistic human characters that resonate with target audiences.

• Enhance, retouch, and extend existing imagery from photo shoots using advanced AI tools to meet campaign objectives.

• Develop multiple creative variations of visual assets to facilitate robust A/B testing and campaign scaling strategies.

• Ensure all visual assets adhere to client brand guidelines, product specifications, and performance marketing best practices.

• Iterate on visual concepts based on campaign performance data, A/B testing results, and direct feedback from marketing and sales teams.

• Explore diverse visual angles, hooks, and formats to optimize audience engagement and conversion rates.

• Collaborate closely with copywriters and marketers to ensure seamless alignment between visual messaging and supporting copy.

• Translate creative briefs into a range of visual directions, demonstrating a strategic approach to creative problem-solving beyond single outputs.

• Maintain rigorous standards for visual quality, realism, and consistency in lighting, composition, anatomy, and textures.

• Proactively identify and rectify common AI-generated artifacts, distortions, and inconsistencies to ensure a polished final product.

• Actively research, test, and integrate new AI tools and models to continuously improve output quality, speed, and overall effectiveness of the creative process.

• Work within structured production workflows, prioritizing execution efficiency and creative output excellence.

• Understand the direct impact of visual content on campaign performance metrics such as Click-Through Rate (CTR) and conversion rates.

• Adjust creative output dynamically based on performance data analysis and ongoing A/B testing outcomes.

• Provide essential visual input during concept development and strategic campaign planning phases.

• Ensure all generated assets are structured and formatted appropriately for integration into video production pipelines and marketing funnels.

• Document all tasks and project progress clearly within ClickUp, adhering to established team standards for workflow management.

📝 Enhancement Note: The responsibilities highlight a dual focus on both creative execution using AI and strategic alignment with performance marketing goals. The requirement to "Translate briefs into multiple creative directions" and "support A/B testing by delivering multiple creative variants" indicates a need for a candidate who can think strategically about creative testing and optimization, not just execute individual design requests. The mention of specific AI platforms like Figma Weave, Higgsfield, Magnific, and Runway suggests a hands-on technical requirement.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong foundation in design principles, visual communication, or a related field is highly valued. Equivalent practical experience will be strongly considered. Experience:

• 3-5+ years of professional experience in design, visual content creation, or creative digital marketing, with a focus on performance campaigns.

• 1-2+ years of dedicated, hands-on experience utilizing AI image generation platforms (e.g., Figma Weave, Higgsfield, Magnific, Runway, or similar) to produce photorealistic human imagery, lifestyle scenes, and product-focused visuals. Required Skills:

• AI Image Generation Proficiency: Demonstrated expertise in using AI tools to create, refine, and enhance visual assets, particularly for photorealistic outputs.

• Performance Marketing Acumen: Solid understanding of performance marketing fundamentals, including CTR, hooks, conversion-focused creative, and audience targeting.

• Design Software Integration: Cross-platform proficiency, with the ability to connect AI outputs with traditional design pipelines using tools such as Figma and Adobe Creative Suite.

• Visual Design Expertise: Strong aesthetic sense encompassing composition, lighting, color theory, typography, and a keen eye for realism and human anatomy.

• AI-Geek Mindset: Proactive engagement with AI news, new releases, and experimental features. A constant drive to discover and implement smarter, more effective creative workflows.

• Audience Research Translation: Ability to conduct target audience research and effectively translate insights into visually compelling creative assets.

• Iterative Design Capability: Proven ability to iterate quickly on visual concepts based on performance data, A/B testing feedback, and creative direction.

• Attention to Detail: Meticulous focus on visual quality, accuracy, and adherence to client specifications.

• Proactive Problem-Solving: A proactive mindset to suggest improvements and innovative solutions rather than solely executing assigned tasks.

• Collaboration & Communication: Clear and effective communication skills, with a demonstrated ability to collaborate productively within a cross-functional team environment.

• Portfolio: A strong portfolio showcasing AI-generated photorealistic visuals that demonstrate high-end visual sensibility and impact.

• English Proficiency: Upper-intermediate English (B2) or higher, enabling clear communication in a global remote team.

Preferred Skills:

• Basic understanding of how static visuals can be leveraged and adapted for video production pipelines.

• Experience producing creative assets for high-Customer Acquisition Cost (CPA) verticals such as home services, insurance, or finance.

• Adaptability and comfort working in a fast-paced environment with frequently evolving priorities and project demands.

📝 Enhancement Note: The "AI-Geek" requirement is critical; candidates must demonstrate genuine passion and continuous learning in the AI generative space. The portfolio requirement is non-negotiable and must specifically highlight AI-generated work. The distinction between 3-5 years in general design/marketing and 1-2 years specifically in AI image generation is important for filtering candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI-Generated Visuals Showcase: A dedicated section within the portfolio featuring a diverse range of AI-generated photorealistic images, lifestyle scenes, and human characters, demonstrating technical skill and aesthetic quality.

• Performance-Driven Case Studies: Examples of how AI-generated visuals were used in performance marketing campaigns, with clear articulation of the objective, creative approach, and measurable results (e.g., improved CTR, conversion rates).

• AI Tool Integration Examples: Demonstrations of how AI outputs were integrated into traditional design workflows (Figma, Adobe Creative Suite), showcasing a hybrid approach.

• Iterative Design Process: Case studies or examples that illustrate the iterative process of refining visuals based on feedback, performance data, or A/B testing outcomes.

Process Documentation:

• Workflow Design & Optimization: Ability to document and optimize workflows for AI visual production, ensuring efficiency and scalability. Candidates should be prepared to discuss how they would structure an AI creative process.

• Implementation & Automation: Experience in implementing AI tools within existing production pipelines and identifying opportunities for automation in asset generation and refinement.

• Measurement & Performance Analysis: Understanding of how to measure the performance of AI-generated creative assets and use data to inform future design decisions.

📝 Enhancement Note: The portfolio is the primary tool for demonstrating capabilities. It must go beyond showcasing pretty pictures and prove the candidate's ability to connect AI creativity with tangible business outcomes, specifically conversion rates in performance marketing. Clear documentation of process and workflow is expected, especially regarding the use of ClickUp.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior AI Creative Designer with 3-5 years of experience and specialized AI skills in a remote, global context, the estimated salary range for this role in Montenegro (or for a remote role targeting talent in that region) would typically fall between €30,000 - €50,000 annually. This estimate accounts for the specialized nature of AI creative work, the demand for performance-oriented design, and the remote work arrangement. Benefits:

• Truly Remote Work: A fully remote environment, allowing flexibility in choosing the most productive and comfortable work location.

• Generous Paid Vacations: Ample paid time off to ensure work-life balance and opportunities for rest and rejuvenation.

• Unlimited Sick Days: Comprehensive support for employee well-being, providing time off for recovery without limitations.

• Ongoing Learning & Development: Support for continuous professional growth through programs such as the Free Books program, workshops, and conference attendance.

• Home Office Setup: Financial coverage for necessary equipment and furniture to create an optimal home work environment.

• Physical Well-Being Support: Coverage for medical insurance and an allowance for a flexible fitness program to promote health.

• Engaging Workplace Culture: Participation in various "Fun Stuff" initiatives designed to foster team connection and enjoyment.

Working Hours:

• Standard full-time hours, approximately 40 hours per week, with flexibility inherent in a remote work arrangement. The focus is on output and achieving campaign goals rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The salary range is an estimate for Montenegro and the broader remote talent market. Actual compensation will depend on the candidate's specific experience, portfolio strength, and negotiation. The benefits package emphasizes work-life balance, continuous learning, and employee well-being, which are key attractors for remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Digital Advertising / MarTech

Company Size: While not explicitly stated, the description implies a growing, global team ("diverse, global team, fluent in over 10 languages") likely in the scale of 50-250 employees, suggesting a dynamic, agile environment with established processes but room for individual impact.

Founded: The company's founding date is not specified, but its focus on "pioneering unique, scalable customer acquisition solutions" and integrating "AI-driven analytics, proprietary MarTech" suggests a relatively modern, forward-thinking organization that has evolved with digital marketing trends.

Team Structure:

• Design Department: This role sits within a scaling Design department focused on AI visual production.

• Cross-functional Collaboration: Close collaboration is expected with marketers, copywriters, media production, and video editors, indicating a matrixed or project-based team structure.

• Reporting: Likely reports to a Design Lead or Head of Creative, with direct interaction with performance marketing managers.

Methodology:

• Data-Informed Innovation: A core approach is leveraging "AI-driven analytics" and "data-informed customer acquisition solutions."

• Proprietary MarTech Ecosystem: The company builds and refines an "internal product ecosystem" that powers acquisition models, suggesting a focus on efficiency and proprietary tools.

• Agile & Collaborative: Emphasis on "open collaboration and the exchange of new ideas" within a diverse, global team.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock positions itself as an innovative IT marketing company that solves complex acquisition challenges through a blend of human expertise and advanced technology, including AI. The culture appears to value innovation, data-driven decision-making, and global collaboration.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role, requiring significant expertise and autonomy in AI creative production for performance marketing. It sits at a mid-to-senior level within the creative function.

Reporting Structure: The Senior AI Creative Designer will likely report to a Creative Director, Head of Design, or a Marketing Manager, working closely with performance marketers and copywriters.

Operations Impact: The role's direct impact is on improving conversion rates for paid media campaigns. Success is measured by the effectiveness of visual assets in driving customer acquisition, directly contributing to client revenue and CapsLock's business growth.

Growth Opportunities:

• AI Specialization: Deepen expertise in advanced AI generative techniques, potentially leading to specialized roles in AI R&D for creative applications or leading AI creative strategy.

• Creative Leadership: Progress into a Lead AI Creative Designer or Art Director role, overseeing junior designers and influencing creative direction for larger campaigns.

• Performance Marketing Integration: Develop a stronger understanding of the full performance marketing funnel, potentially transitioning into a hybrid creative strategist or campaign manager role.

• Tool Development Input: Contribute to the development or refinement of CapsLock's proprietary MarTech ecosystem, particularly in areas related to creative generation and optimization.

📝 Enhancement Note: While this is a senior individual contributor role, the emphasis on growth and continuous learning within CapsLock suggests clear pathways for advancement, either through deepening AI specialization or expanding into broader creative leadership and strategic roles within performance marketing.

🌐 Work Environment

Office Type: Fully Remote. The company emphasizes a "truly and fully remote environment," allowing employees to choose their most productive and comfortable work location.

Office Location(s): While the role is remote, the primary derived location for time zone alignment and potential regulatory purposes is Podgorica, Montenegro. CapsLock operates globally.

Workspace Context:

• Autonomy & Flexibility: Employees are empowered to manage their own workspace and work schedules within the framework of meeting campaign deadlines and collaboration needs.

• Technology-Centric: The role requires proficiency with modern AI tools and design software, implying access to and utilization of advanced digital technologies.

• Global Collaboration: Frequent interaction with a diverse, international team, fostering cross-cultural communication and diverse perspectives.

Work Schedule:

• Approximately 40 hours per week, with inherent flexibility due to the remote nature. The focus is on delivering high-quality creative output and meeting campaign performance objectives. Collaboration with teams in different time zones may require some schedule coordination.

📝 Enhancement Note: The fully remote nature is a key aspect of the work environment. Candidates should be comfortable with self-management, asynchronous communication, and leveraging technology to collaborate effectively across distances.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio for alignment with AI creative skills, performance marketing understanding, and experience.

• Technical/Creative Interview: Discussion focused on AI tools, creative process, portfolio review, and technical proficiency. Candidates will be asked to walk through specific AI-generated projects, explaining their approach, tools used, and rationale behind creative decisions.

• Performance Marketing & Collaboration Interview: Assessment of understanding of performance metrics (CTR, conversion rates), how visuals impact campaigns, and ability to collaborate with marketing and copywriting teams. May involve a scenario-based question.

• Final Interview: Discussion with hiring manager or team lead to assess cultural fit, long-term potential, and alignment with CapsLock's values and vision.

Portfolio Review Tips:

• Highlight AI Specialization: Clearly label and showcase AI-generated work. Differentiate between purely AI-generated assets and AI-enhanced traditional designs.

• Quantify Impact: For each project, provide context. Explain the client/campaign goal, the AI tools and techniques used, and most importantly, any measurable performance improvements (e.g., "This series of AI-generated lifestyle images led to a 15% increase in CTR compared to previous static ads").

• Demonstrate Iteration: Show examples of different creative directions or variations produced for a single brief, illustrating your ability to iterate based on feedback or A/B testing principles.

• Showcase Realism: Ensure examples of photorealistic humans and lifestyle scenes are high-quality, demonstrating attention to lighting, composition, anatomy, and texture.

• Explain Your Process: Be ready to articulate your workflow, from brief interpretation to final asset delivery, including how you use AI tools and integrate them with traditional design software.

Challenge Preparation:

• AI Creative Challenge: Candidates may be given a brief to create a set of AI-generated visuals within a specific timeframe. This could involve generating variations for a hypothetical ad campaign or enhancing existing imagery.

• Performance-Focused Rationale: Be prepared to justify your creative choices with performance marketing principles. Explain why you chose a particular hook, style, or composition based on its potential to drive conversions.

• Tool Proficiency Demonstration: Be ready to discuss your experience with specific AI tools mentioned (Figma Weave, Higgsfield, Magnific, Runway) and potentially demonstrate basic capabilities if required.

📝 Enhancement Note: The interview process will heavily scrutinize the portfolio for tangible evidence of AI skill applied to performance marketing outcomes. Candidates should prepare to discuss specific metrics and demonstrate a deep understanding of how creative impacts conversion rates.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Figma Weave, Higgsfield, Magnific, Runway, and similar emergent AI visual generation tools.

• Design Software: Adobe Creative Suite (Photoshop, Illustrator), Figma (for integration and workflow).

• Workflow & Project Management: ClickUp (for task documentation and team standards).

Analytics & Reporting:

• While not a direct responsibility, understanding of performance metrics from platforms like Facebook Ads Manager, Google Ads, and potentially internal analytics dashboards will be crucial for creative optimization. CRM & Automation:

• Not directly specified for this role, but experience with MarTech platforms and campaign management tools is beneficial.

📝 Enhancement Note: Proficiency in specific AI image generation tools is a hard requirement. The ability to integrate these AI outputs seamlessly into Adobe Creative Suite and Figma is also critical. Experience with ClickUp for task management is explicitly mentioned.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore and adopt new technologies, especially in the AI space, to stay ahead of the curve.

• Performance-Driven: A relentless focus on achieving measurable results, particularly conversion rates and customer acquisition for clients.

• Collaboration: Open communication and idea exchange across a diverse, global team to foster collective success.

• Quality & Realism: Commitment to producing high-fidelity, visually compelling, and believable creative assets.

• Proactiveness: Encouraging initiative, suggesting improvements, and taking ownership of tasks and outcomes.

Collaboration Style:

• Cross-functional Integration: Seamless integration with marketing, copywriting, and media production teams to ensure cohesive campaign execution.

• Feedback Loop: Openness to receiving and providing constructive feedback to continuously improve creative output and processes.

• Knowledge Sharing: Encouraging the sharing of new AI techniques, tool discoveries, and performance insights across the team.

📝 Enhancement Note: CapsLock values a proactive, innovative, and collaborative culture focused on delivering measurable client results. The ideal candidate will be a self-starter who thrives in a remote, globally distributed team and is passionate about leveraging AI for performance marketing.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI generative tools and techniques requires continuous learning and adaptation.

• Maintaining Photorealism & Quality: Consistently achieving high levels of photorealism and avoiding common AI artifacts across diverse creative briefs can be demanding.

• Translating Data into Visuals: Effectively interpreting performance data and translating abstract marketing objectives into compelling visual narratives.

• Balancing AI Speed with Quality Control: Leveraging the speed of AI generation while ensuring rigorous quality control and adherence to brand standards.

Learning & Development Opportunities:

• AI Specialization: Access to cutting-edge AI tools and resources, facilitating deep specialization in generative AI for creative applications.

• Performance Marketing Insights: Direct exposure to performance data and campaign strategies, enhancing understanding of what drives conversions.

• Cross-functional Skill Development: Opportunities to learn from and collaborate with experts in copywriting, media production, and broader marketing strategy.

• Industry Conferences & Training: Support for attending relevant workshops, conferences, and pursuing certifications in AI and digital marketing.

📝 Enhancement Note: The primary challenge is navigating the fast-paced AI evolution. Growth opportunities are strong for those who can master AI tools and connect them directly to performance marketing success.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating AI visuals for a performance marketing campaign. How do you ensure the visuals align with the target audience and campaign objectives?" (Focus on your workflow, tools, and strategic thinking.)

• "How do you approach A/B testing creative assets? Provide an example of how you've used variations to improve performance." (Demonstrate understanding of iterative design and data-driven optimization.)

• "Imagine a client wants lifestyle imagery for a new product but has limited source material. How would you use AI to create compelling visuals?" (Showcase your problem-solving skills and AI application.) Company & Culture Questions:

• "What excites you most about the intersection of AI, design, and performance marketing?" (Gauge your passion and alignment with the role's core.)

• "How do you stay updated with the latest advancements in AI generative tools?" (Assess your "AI-Geek" mindset and commitment to continuous learning.)

• "Describe a time you had to collaborate with a copywriter or marketer to align visuals with messaging. What was the outcome?" (Evaluate your collaboration and communication skills.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by project type or by AI tool used. For each project, clearly state the objective, your role, the tools employed, and the results achieved (quantify wherever possible).

• Highlight AI Workflow: For AI-generated pieces, explain your prompt engineering, refinement process, and how you integrated AI outputs with traditional design tools.

• Focus on Performance: Emphasize how your creative work contributed to business goals like increased CTR, conversion rates, or engagement. Use specific metrics and case study details.

• Showcase Realism & Quality: Ensure your best examples of photorealistic humans, lifestyle scenes, and product imagery are prominently featured and visually impressive.

📝 Enhancement Note: Prepare to discuss specific AI tools and techniques, demonstrate how you link creative output to business results, and articulate your passion for AI and performance marketing. The portfolio is your primary demonstration tool.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Comeet application link provided.

• Portfolio Customization: Tailor your portfolio to prominently feature your AI-generated visual work, specifically highlighting projects that demonstrate photorealism, lifestyle imagery, and impact on conversion rates. Include case studies with quantifiable results.

• Resume Optimization: Ensure your resume clearly details your experience with AI image generation tools (listing specific platforms) and your understanding of performance marketing principles (e.g., CTR, conversion optimization). Use keywords from the job description.

• Interview Preparation: Practice articulating your creative process, tool proficiency, and how your AI designs drive business outcomes. Prepare to walk through your portfolio with confidence, focusing on the "why" behind your creative decisions and their performance impact.

• Company Research: Familiarize yourself with CapsLock's mission, values, and approach to customer acquisition. Understand their focus on AI and MarTech, and be ready to discuss how your skills align with their innovative culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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