Renewable Energy UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: Renewable Energy UI/UX & Brand Designer

Company: EWOR GmbH

Location: 100% Remote (Preference for Europe or Americas)

Job Type: Full-Time

Category: Startup Entrepreneurship & Operations

Date Posted: 2026-08-21

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This unique opportunity is for ambitious entrepreneurs to build and scale their own startups within the renewable energy sector, supported by experienced unicorn founders.

• The role requires a blend of entrepreneurial drive, strong UI/UX and Brand Design capabilities, and a deep understanding of Go-To-Market (GTM) strategies for scaling new ventures.

• Successful candidates will receive direct employment with EWOR GmbH, offering a salary while building their startup, or an alternative option for up to €500k in funding.

• The position emphasizes personal development, intensive 1:1 coaching, and access to a powerful network of founders, peers, and investors to drive startup growth and secure significant funding rounds.

📝 Enhancement Note: This is not a traditional UI/UX Designer role. The core of this position is entrepreneurial leadership, with UI/UX and Brand Design being critical skill sets for building and launching a new venture. The "operations" aspect is centered around the operational execution of building a startup from inception to scaling, including market entry, sales force development, and marketing engine creation.

📈 Primary Responsibilities

• Startup Ideation & Development: Conceptualize, build, and lead a new startup venture specifically within the renewable energy industry, leveraging personal entrepreneurial vision and EWOR's support structure.

• Product Design & Branding: Own the end-to-end UI/UX design process for the startup's product(s), ensuring an intuitive, user-centric experience. Develop and implement a compelling brand identity that resonates with target markets and investors.

• Go-To-Market (GTM) Strategy Execution: Drive the development and execution of GTM strategies, including defining market positioning, customer acquisition tactics, and sales force enablement.

• Product-Market Fit Iteration: Work closely with EWOR mentors to iterate on the product until strong product-market fit is achieved, utilizing data-driven feedback loops.

• Team Building & Talent Acquisition: Identify key talent needs for the startup and leverage EWOR's extensive network (50,000+ professionals) to recruit top-tier individuals, particularly for sales and marketing roles.

• Funding Readiness & Pitching: Prepare the startup for significant funding rounds, including developing compelling pitch decks, financial projections, and demonstrating traction, aiming for an average raise of over €2M.

• Personal Development & Coaching: Engage in weekly 1:1 sparring sessions with unicorn founders and participate in a customized personal development program focusing on goal setting, time management, and energy management.

📝 Enhancement Note: The primary responsibilities are framed around entrepreneurial ownership and startup scaling. The UI/UX and Brand Design aspects are critical components within this broader entrepreneurial mandate, focusing on product viability and market appeal rather than standalone design execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in design, business, engineering, or a related field is beneficial. Demonstrated entrepreneurial experience or a strong understanding of startup methodologies is highly valued.

Experience:

• 2-5 years of experience in UI/UX design and/or Brand Design.

• Proven track record of successfully conceptualizing, developing, and launching products or initiatives, preferably in a startup environment.

• Demonstrated understanding of business strategy, market analysis, and Go-To-Market (GTM) principles. Required Skills:

• UI/UX Design: Proficiency in user research, wireframing, prototyping, and creating high-fidelity designs for web and mobile applications. Experience with design tools like Figma, Sketch, or Adobe XD.

• Brand Strategy & Design: Ability to develop comprehensive brand identities, including logos, color palettes, typography, and brand guidelines. Understanding of brand positioning and messaging.

• Entrepreneurial Acumen: A proactive, self-starter mentality with a strong desire to build and scale a business from the ground up. Ability to take ownership and drive results.

• Communication & Presentation Skills: Excellent verbal and written communication skills in English, with the ability to articulate complex ideas clearly to diverse audiences, including investors and potential team members.

• Problem-Solving & Adaptability: Ability to navigate ambiguity, solve complex challenges, and adapt strategies quickly in a fast-paced startup environment.

Preferred Skills:

• Experience within the Renewable Energy sector or a strong passion for sustainability.

• Familiarity with sales processes, CRM systems, and marketing automation platforms.

• Experience in team building, talent acquisition, and managing cross-functional teams.

• Understanding of fundraising processes and investor relations.

• Proficiency in data analysis and using metrics to inform design and strategy decisions.

📝 Enhancement Note: The emphasis is on entrepreneurial capability, with UI/UX and Brand Design skills serving as crucial tools for realizing that vision. The "mid-level" experience is interpreted as requiring demonstrated capability rather than strictly years of service.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Startup Concept & Vision: Showcase a clear articulation of a potential startup idea within renewable energy, including target market, value proposition, and business model.

• UI/UX Design Case Studies: Present detailed case studies of past UI/UX projects, highlighting your design process from user research and wireframing to final product design and user testing. Emphasize problem identification and solution implementation.

• Brand Identity Development: Include examples of brand identity systems you have created, demonstrating your ability to translate a company's mission and values into a cohesive visual language.

• Go-To-Market (GTM) Strategy Examples: Outline hypothetical or actual GTM strategies, including target customer profiles, acquisition channels, and key performance indicators (KPIs) for market entry and growth.

• Impact & Results Documentation: Quantify the impact of your design and strategic contributions where possible, using metrics related to user engagement, conversion rates, brand recognition, or revenue growth.

Process Documentation:

• Design Thinking Methodology: Clearly articulate your approach to design thinking, user-centered design, and iterative product development.

• Brand Building Framework: Document your process for developing and implementing a comprehensive brand strategy, from initial research to ongoing brand management.

• Startup Scaling Blueprint: Provide an outline of how you would approach scaling a new venture, including phases for product development, market validation, team expansion, and funding rounds.

📝 Enhancement Note: The portfolio requirements are tailored to demonstrate entrepreneurial potential and the ability to execute a startup vision, with design skills as a key component. The focus is on strategic thinking, process, and demonstrable impact, rather than just aesthetic output.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $80,000 - $150,000 USD annually (or equivalent in EUR, depending on candidate location and chosen compensation model).

• Explanation: This range is based on typical mid-level designer salaries in remote roles within the US (considering Honolulu as a reference point) and the entrepreneurial compensation models offered by venture builders like EWOR. The actual salary will be determined by the chosen path: direct employment with EWOR or the funding option.

• Research Methodology: Benchmarked against industry salary data for UI/UX and Brand Designers with 2-5 years of experience in remote US roles, adjusted for the entrepreneurial equity/funding component.

Benefits:

• Direct Employment Salary: Competitive salary provided by EWOR GmbH while building your startup.

• Startup Funding: Option for up to €500,000 in funding to launch your venture.

• Founder Mentorship: Weekly 1:1 sparring sessions with highly successful unicorn founders.

• Network Access: Exclusive access to a community of top-tier founders, investors, and industry professionals.

• Talent Acquisition Support: Assistance in recruiting key talent for your startup through EWOR's extensive network.

• GTM Support: Strategic guidance and resources for achieving product-market fit and building sales/marketing engines.

• Funding Support: Dedicated assistance to prepare for and secure significant multi-million euro funding rounds.

• Personal Development Program: Customized coaching focused on goal, time, and energy management.

Working Hours:

• Full-time, with a high degree of autonomy and flexibility to manage your schedule. The expectation is dedicated effort towards building and scaling your startup, which may involve hours beyond a standard 40-hour work week, particularly during critical development or fundraising phases.

📝 Enhancement Note: Compensation is dual-faceted: either a salary as an employee of EWOR or significant seed funding. Benefits are heavily weighted towards entrepreneurial support and access to resources critical for startup success.

🎯 Team & Company Context

🏢 Company Culture

Industry: Venture Building, Renewable Energy, Technology Startups. EWOR GmbH operates at the intersection of venture capital, entrepreneurship, and cutting-edge industries like renewable energy, aiming to foster the next generation of billion-dollar companies.

Company Size: EWOR GmbH is a venture builder, meaning its core team is likely lean and highly specialized, focusing on supporting a portfolio of startups. The broader network it accesses includes thousands of professionals and investors.

Founded: The provided data doesn't specify the founding date, but the mention of serial entrepreneurs with successful exits (Adjust, SumUp) suggests a relatively recent but established entity with proven experience in building successful ventures.

Team Structure:

• The core EWOR team consists of experienced serial entrepreneurs and venture builders who provide direct mentorship and strategic guidance.

• Founders/Fellows (like the candidate) form the entrepreneurial leadership of individual startups, working semi-autonomously but with close collaboration and oversight from EWOR mentors.

• The broader network includes a vast pool of potential hires, investors, and advisors who collaborate with EWOR startups as needed. Methodology:

• Venture Incubation: EWOR acts as an incubator, providing resources, mentorship, and capital to enable entrepreneurs to build and scale startups.

• Data-Driven Validation: Emphasis on achieving product-market fit through iterative development and continuous feedback, likely supported by data analysis.

• Network Leverage: Strategic use of an extensive professional network for talent acquisition, partnerships, and fundraising.

• Personalized Development: Tailored coaching programs designed to enhance the individual capabilities of the entrepreneurs.

Company Website: EWOR GmbH (implied through ewor.com domain, though not explicitly provided as URL)

📝 Enhancement Note: EWOR GmbH's culture is entrepreneurial, fast-paced, and highly focused on achieving significant scale and impact. It attracts individuals who are driven, ambitious, and possess a strong vision for building impactful businesses.

📈 Career & Growth Analysis

Operations Career Level: This role represents a unique entrepreneurial leadership path rather than a traditional operations role. It's positioned for individuals who aspire to be founders, offering a high-impact, high-risk, high-reward opportunity to build a company from the ground up. The "operations" are those of a startup founder: product development, GTM execution, team building, and fundraising.

Reporting Structure: While directly employed by EWOR GmbH, the candidate will operate with significant autonomy as the founder of their own startup. They will report to and receive intensive coaching from EWOR's senior leadership, including unicorn founders.

Operations Impact: The impact is direct and profound: building a company that aims for €1B+ in valuation and €100M+ in revenues. Success here means creating significant economic value, jobs, and potentially contributing to advancements in the renewable energy sector.

Growth Opportunities:

• Founder Trajectory: The primary growth path is becoming a successful, funded CEO and founder of a high-growth company.

• Skill Development: Intensive learning in all facets of startup operations, including product strategy, market entry, sales, marketing, fundraising, and team leadership, directly from industry titans.

• Network Expansion: Building a personal and professional network with top-tier entrepreneurs, investors, and industry leaders.

• Equity & Ownership: Potential for significant equity in the founded startup, leading to substantial financial rewards upon successful exit.

📝 Enhancement Note: This is an accelerated entrepreneurial growth path. The "operations" involved are those of a founder, emphasizing strategic decision-making, execution, and leadership rather than traditional operational support functions.

🌐 Work Environment

Office Type: The role is 100% remote, offering flexibility in terms of work location. Preference is given to candidates based in Europe or the Americas.

Office Location(s): While the role is remote, the preference for Europe or the Americas suggests alignment with EWOR's operational base and potential investor networks in these regions. Specific physical office presence is not required.

Workspace Context:

• Autonomy: Candidates will establish their own remote work environment, requiring self-discipline and effective time management.

• Digital Collaboration: Heavy reliance on digital tools for communication, collaboration, project management, and design work.

• Mentorship Integration: Active participation in virtual meetings, brainstorming sessions, and 1:1 coaching calls with EWOR mentors.

Work Schedule: Flexible, full-time commitment. While official working hours are not strictly defined, the intensity of building a startup requires significant dedication. Entrepreneurs are expected to manage their time effectively to meet development milestones, GTM targets, and fundraising deadlines.

📝 Enhancement Note: The work environment is characterized by high autonomy, remote collaboration, and an intense focus on startup execution, supported by a global network and mentorship.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review focusing on entrepreneurial drive, relevant design skills, and potential within the renewable energy sector.

• Founder/Mentor Interviews: In-depth discussions with EWOR's serial entrepreneur mentors to assess vision, strategic thinking, resilience, and cultural fit. This will likely involve scenario-based questions and discussions about past experiences.

• Portfolio Presentation: A detailed presentation of your UI/UX and Brand Design portfolio, focusing on case studies that demonstrate your problem-solving abilities, design process, and strategic thinking. This may also include a pitch for a startup concept.

• GTM & Business Acumen Assessment: Evaluation of your understanding of market dynamics, product-market fit strategies, and potential GTM approaches for a renewable energy startup.

• Final Selection: Decision based on overall entrepreneurial potential, design capabilities, strategic vision, and alignment with EWOR's venture-building model.

Portfolio Review Tips:

• Showcase Entrepreneurial Thinking: Frame your design projects not just as aesthetic solutions but as strategic tools that addressed specific business problems or market opportunities.

• Highlight Process & Iteration: Detail your design process, including user research, A/B testing, and iterations based on feedback, demonstrating a data-informed approach.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., increased user engagement, conversion rates, brand recall).

• Brand Storytelling: Clearly articulate how your brand design work aligns with a company's mission, values, and target audience.

• Startup Concept Pitch: Be prepared to present a well-researched and compelling startup idea within renewable energy, outlining its potential and your role in building it.

Challenge Preparation:

• Market Research: Understand current trends, challenges, and opportunities in the renewable energy sector.

• Business Model Canvas: Be ready to discuss or outline potential business models for a renewable energy startup.

• Value Proposition Design: Practice articulating clear and compelling value propositions for potential customers and investors.

• Pitching Practice: Rehearse your presentation skills, focusing on clear, concise, and persuasive communication.

📝 Enhancement Note: The application process is designed to identify not just a designer, but a future founder. Preparation should focus on demonstrating entrepreneurial vision, strategic thinking, and the ability to execute a business plan, supported by strong design skills.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design Software: Figma, Sketch, Adobe XD, InVision (or similar industry-standard tools). Proficiency is essential for prototyping and detailed design work.

• Brand Design Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign) for logo creation, asset development, and brand guideline documentation.

• Project Management: Tools like Asana, Trello, Jira, or Monday.com for managing tasks, workflows, and project timelines, especially crucial for remote collaboration.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (or similar) for understanding user behavior on digital platforms.

• Product Analytics: Tools like Mixpanel, Amplitude, or Pendo for tracking user engagement and product adoption.

• Data Visualization: Tableau, Power BI, or Looker for creating dashboards and reports to track KPIs and communicate progress to mentors and potential investors.

CRM & Automation:

• CRM Systems: Experience with Salesforce, HubSpot, Zoho CRM, or similar, for managing customer relationships and sales pipelines.

• Marketing Automation: HubSpot Marketing Hub, Marketo, Pardot, or similar, for executing marketing campaigns and lead nurturing.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom for seamless remote communication and virtual meetings.

📝 Enhancement Note: While specific tools aren't listed in the raw data, proficiency in standard design, project management, and potentially CRM/marketing automation tools is expected for a role focused on building and scaling a startup. Familiarity with data analysis tools is also highly beneficial.

👥 Team Culture & Values

Operations Values:

• Entrepreneurial Spirit: A relentless drive to build, innovate, and achieve ambitious goals.

• Ownership & Accountability: Taking full responsibility for the success and failures of the startup.

• Data-Driven Decision Making: Utilizing insights from user data and market feedback to inform strategy and design.

• Collaboration & Network Leverage: Working effectively with mentors, peers, and leveraging the EWOR network to accelerate growth.

• Resilience & Adaptability: The capacity to overcome challenges, learn from setbacks, and adapt to changing market conditions.

• Impact Focus: A commitment to building companies that have a significant positive impact, particularly in the renewable energy sector.

Collaboration Style:

• Proactive & Independent: Founders are expected to be self-starters, driving their own initiatives.

• Mentorship-Driven: Openness to receiving and acting upon guidance from experienced mentors.

• Network-Oriented: Actively engaging with the EWOR network for support, advice, and talent.

• Transparent Communication: Regular updates and open dialogue with EWOR leadership regarding progress, challenges, and strategic decisions.

📝 Enhancement Note: The culture is geared towards high performance, innovation, and mutual support within an entrepreneurial ecosystem. It values individuals who are proactive, resilient, and driven by a desire to build impactful businesses.

⚡ Challenges & Growth Opportunities

Challenges:

• Startup Uncertainty: The inherent risk and ambiguity associated with building a new venture from scratch.

• Product-Market Fit: The difficulty in identifying and achieving a strong, sustainable product-market fit.

• Fundraising Pressure: The demanding process of securing significant investment rounds under tight timelines.

• Balancing Design & Business: Effectively integrating UI/UX and Brand Design responsibilities with broader entrepreneurial duties like strategy, sales, and operations.

• Remote Team Management: Building and leading a cohesive and productive team in a fully remote setting.

Learning & Development Opportunities:

• Founding Experience: The unparalleled opportunity to gain hands-on experience as a startup founder and CEO.

• Mentorship from Unicorns: Direct learning from individuals who have built multi-billion dollar companies.

• Skill Specialization: Deepening expertise in UI/UX, Brand Strategy, GTM, fundraising, and leadership.

• Industry Immersion: Gaining in-depth knowledge of the renewable energy sector and its market dynamics.

• Networking: Building invaluable connections within the startup and investment community.

📝 Enhancement Note: This role presents significant challenges inherent to entrepreneurship, but these are directly tied to immense growth and learning opportunities, particularly under the guidance of experienced venture builders.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to pivot a product strategy based on user feedback or market shifts. How did you approach it, and what was the outcome?" (Assesses adaptability and data-driven decision-making).

• "Imagine you have €500k to launch a renewable energy startup. What specific problem would you solve, and what would be your initial GTM strategy?" (Evaluates entrepreneurial vision, market understanding, and strategic planning).

• "How would you balance your time between core design responsibilities and the broader operational demands of building a startup?" (Tests time management, prioritization, and understanding of founder roles).

• "Walk us through the brand identity you would develop for a new renewable energy solution targeting homeowners. What would be the core message and visual elements?" (Assesses brand strategy, creative thinking, and target audience understanding). Company & Culture Questions:

• "What excites you most about the renewable energy sector, and what specific opportunities do you see for innovation?" (Gauges passion and industry insight).

• "How do you handle ambiguity and uncertainty, common in startup environments?" (Evaluates resilience and problem-solving under pressure).

• "Describe your ideal collaboration style with mentors and a founding team." (Assesses fit with EWOR's collaborative, mentorship-driven culture). Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around a compelling narrative for each project, highlighting the problem, your process, the solution, and the impact.

• Quantify Success: Use data and metrics to demonstrate the effectiveness of your design and strategic decisions.

• Showcase Problem-Solving: Emphasize how you addressed challenges and delivered value, not just the final output.

• Connect to EWOR's Mission: Frame your experience and aspirations in the context of building a €1B+ company, particularly in renewable energy.

• Startup Concept Clarity: If presenting a startup idea, ensure it's well-defined, addresses a clear market need, and you can articulate its potential.

📝 Enhancement Note: Interview preparation should focus on demonstrating entrepreneurial potential, strategic thinking, a strong grasp of GTM principles, and the ability to leverage design skills to build a successful business.

📌 Application Steps

To apply for this unique entrepreneurial opportunity:

• Submit your application through the EWOR GmbH careers portal link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strong UI/UX, Brand Design, strategic thinking, and GTM execution. Showcase any experience or passion related to the renewable energy sector.

• Resume Optimization: Update your resume to emphasize entrepreneurial achievements, leadership experience, and quantifiable results. Clearly articulate your skills in product development, market strategy, and team building.

• Startup Concept Preparation: Begin brainstorming and researching potential startup ideas within the renewable energy space that align with current market opportunities and your expertise. Be ready to articulate a preliminary vision.

• Company Research: Familiarize yourself with EWOR GmbH's mission, the backgrounds of its founders (Paul Müller, Petter Made), and successful ventures they have supported. Understand their approach to venture building.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with EWOR GmbH through their application process before making application decisions. This role requires an entrepreneurial mindset above all else.