Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Wilderness Resort

Location: Sevierville, Tennessee, United States

Job Type: Full-Time

Category: Marketing & Creative

Date Posted: September 16, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Develops and executes creative visual assets to support marketing campaigns for resort properties in Wisconsin and Tennessee.

• Collaborates with internal teams and external agencies to maintain brand consistency across all marketing collateral.

• Manages multiple design projects simultaneously, from concept to completion, ensuring timely delivery and adherence to brand guidelines.

• Creates digital and print materials for seasonal promotions, group sales, special events, and cross-departmental initiatives.

• Supports photography coordination, social media content creation, and brand book development for various resort outlets.

📝 Enhancement Note: This role is positioned within the Marketing & Creative category, with a strong emphasis on supporting Sales and operational marketing efforts for a multi-property resort. The integration of design with sales initiatives and operational needs is a key differentiator.

📈 Primary Responsibilities

• Design and produce a wide range of marketing collateral, including print advertisements, digital banners, social media graphics, e-blasts, and internal newsletters, ensuring adherence to brand standards and campaign objectives.

• Collaborate closely with the Director of Marketing, advertising agencies, and internal departments (Food & Beverage, Attractions, Sales) to translate marketing strategies into compelling visual designs.

• Manage the creation and upkeep of digital assets for websites, visitor bureau pages, and state tourism sites, ensuring all content is current and visually appealing.

• Coordinate and assist with in-house photoshoots, including prop selection, shot list development, and on-site support to capture high-quality imagery aligned with marketing needs.

• Develop and maintain brand books for various resort outlets (F&B, Attractions), potentially including logo design for new initiatives, and ensure consistent application of brand guidelines across all visual materials.

• Prepare print-ready files according to pre-press standards, working with printers to ensure accurate production and quality output.

• Support the maintenance and visual merchandising of physical marketing materials, such as rack slots and mobile displays, at the Tennessee property.

• Assist in creating and updating designs for seasonal specials, events, and holiday promotions, ensuring timely execution to maximize promotional impact.

• Proactively support Sales teams by developing tailored marketing materials that drive planning and strategy for group sales and property-specific needs.

• Stay abreast of current design trends, best practices, and emerging technologies within the hospitality and tourism industries to inform creative output.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, strategic collaboration with sales and operations, and a need for adaptability across multiple properties and brands within the resort. The emphasis on "proactively supporting" sales teams suggests a proactive, initiative-driven approach is valued.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related creative field.

Experience: Minimum of 4–6 years of professional graphic design experience, with a significant focus on marketing, branding, and multi-platform campaign development within a fast-paced environment. Experience in a multi-property or multi-brand setting is highly desirable.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud Suite, specifically InDesign, Illustrator, and Photoshop.

• Proven ability to design and execute integrated marketing campaigns across both print and digital mediums.

• Strong understanding of branding principles and a demonstrated ability to maintain brand consistency across diverse materials.

• Excellent visual design skills, including typography, layout, color theory, and composition.

• Experience in developing social media graphics and supporting digital content creation.

• Competency in Microsoft Office Suite (Word, Excel, PowerPoint) for collaboration and communication.

• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a dynamic environment.

• Strong communication and interpersonal skills for effective collaboration with internal teams and external partners. Preferred Skills:

• Working knowledge of Adobe Lightroom, After Effects, or Premiere Pro for enhanced multimedia capabilities.

• Experience in photography principles and coordination of photoshoots, including prop styling and shot list creation.

• Familiarity with hospitality or tourism marketing, particularly within resort environments.

• Experience with e-blast design and distribution platforms.

• Understanding of pre-press standards and print production processes.

• Basic understanding of web design principles and content management systems.

📝 Enhancement Note: The requirement for 4-6 years of experience, combined with the need for proficiency in core Adobe Creative Suite tools and a strong portfolio, indicates a mid-level to senior-level graphic design role. The preference for hospitality experience and additional Adobe software knowledge suggests a candidate who can hit the ground running and potentially contribute to more advanced multimedia projects.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 4–6 years of professional design work, emphasizing campaign development and brand consistency across various materials.

• Include examples demonstrating proficiency in both print and digital design formats, highlighting adaptability to different media.

• Present projects that illustrate successful collaboration with marketing teams, sales departments, or other internal stakeholders.

• Provide case studies or detailed project descriptions that explain the design challenge, your creative process, and the impact of your work on business objectives.

• Ensure the portfolio reflects a strong understanding of layout, typography, color theory, and visual hierarchy. Process Documentation:

• Be prepared to discuss your design workflow, from initial concept development and client brief interpretation to final asset delivery and print production.

• Demonstrate an understanding of project management methodologies for handling multiple concurrent design projects and adhering to deadlines.

• Articulate your approach to maintaining brand integrity and ensuring consistency across different properties and marketing channels.

• Explain your process for collaborating with external agencies and internal departments, including how you incorporate feedback and manage stakeholder expectations.

📝 Enhancement Note: For a graphic design role, the portfolio is paramount. The emphasis here is not just on showcasing finished work but also on demonstrating the candidate's understanding of the design process, project management, and their ability to align creative output with business goals, especially within a multi-faceted resort environment.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 4-6 years of experience in Sevierville, TN, the estimated annual salary range is between $55,000 and $75,000. This estimate accounts for the cost of living in the region and the specific responsibilities outlined for this role, including multi-property support and advanced software proficiency.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO), including vacation days, sick leave, and holidays.

• Retirement savings plan (e.g., 401(k)) with potential company match.

• Opportunities for professional development, including training and workshops.

• Employee discounts on resort services, attractions, and dining.

• Potential for travel between properties in Wisconsin and Tennessee.

Working Hours: Standard full-time employment, typically 40 hours per week. While the role is primarily on-site, occasional flexibility may be required to meet project deadlines or attend events, especially during peak seasons.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for graphic designers with the specified experience level in the Sevierville, TN area, factoring in the resort industry context. Specific benefits and working hour flexibility should be confirmed with the employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality and Tourism, specifically resort operations with multiple entertainment and lodging properties. This industry context implies a need for vibrant, engaging, and seasonal marketing materials that cater to a broad audience of leisure and group travelers.

Company Size: While not explicitly stated, Wilderness Resort is a significant operation with properties in both Wisconsin and Tennessee, suggesting a medium to large-sized organization with established marketing and operational departments. This size typically means structured processes but also opportunities for cross-functional impact.

Founded: The company has a history, as indicated by its established presence in multiple locations. A long-standing presence suggests a stable work environment with a defined brand identity and operational legacy.

Team Structure:

• The Graphic Designer reports directly to the Director of Marketing, indicating a clear reporting line within the marketing department.

• Collaboration is expected across various internal departments, including Sales (for group sales materials), Food & Beverage, Attractions, Activities, Retail, and Guest Services, requiring strong cross-functional communication and teamwork.

• Interaction with external partners, such as advertising agencies and printers, is also a key component of the role. Methodology:

• Design work is driven by marketing objectives, seasonal promotions, and business needs, requiring a strategic approach to visual communication.

• Emphasis on maintaining brand consistency across all properties and marketing channels is a core operational requirement.

• The role involves managing multiple independent projects while also contributing to collaborative campaigns, requiring strong organizational and time management skills.

• Staying current with industry trends ensures that marketing materials remain relevant and effective in attracting and engaging target audiences.

Company Website: https://www.wildernessresort.com/

📝 Enhancement Note: The company's focus on hospitality and entertainment suggests a dynamic and fast-paced work environment where creativity and adaptability are highly valued. The multi-property aspect necessitates a strong understanding of brand management and the ability to cater to diverse marketing needs.

📈 Career & Growth Analysis

Operations Career Level: This position is a Mid-Level Graphic Designer role. It requires a solid foundation of 4-6 years of professional experience, demonstrating a capacity for independent project management, creative problem-solving, and a deep understanding of design principles and marketing applications. The role involves supporting strategic marketing initiatives and contributing to brand development, positioning the designer as a key contributor to the marketing team.

Reporting Structure: The Graphic Designer reports directly to the Director of Marketing. This structure provides clear guidance and oversight, allowing for strategic alignment of design efforts with overall marketing goals. It also implies that the designer will have direct interaction with senior marketing leadership.

Operations Impact: The Graphic Designer's work directly impacts the resort's ability to attract guests, drive sales (especially group sales), and enhance the overall brand perception. High-quality, on-brand visuals are critical for effective communication of promotions, events, and the resort's value proposition, ultimately contributing to revenue generation and guest satisfaction. The role also supports operational efficiency by providing necessary marketing collateral for various departments.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design areas such as motion graphics (with After Effects/Premiere Pro), advanced digital marketing design, or brand identity development.

• Leadership Potential: With proven success and expanded responsibilities, potential to move into a Senior Graphic Designer role or a Lead Designer position within the marketing department.

• Cross-Functional Expertise: Gaining deeper understanding of hospitality marketing, sales strategies, and operational needs can lead to broader roles within marketing or even in related operational areas.

• Industry Exposure: Continued learning and staying updated on design trends in hospitality and tourism can position the designer as an expert in a niche market.

📝 Enhancement Note: The role offers a clear path for growth within a specialized creative function, with potential to expand into broader marketing or even operational strategy roles due to the cross-functional nature of the responsibilities. The emphasis on supporting sales and operational departments provides a unique avenue for impact and skill development beyond traditional design.

🌐 Work Environment

Office Type: The role is primarily on-site, requiring the Graphic Designer to work from the resort's office facilities in Sevierville, TN. This setting facilitates direct collaboration with the marketing team and other on-site departments.

Office Location(s): Sevierville, Tennessee. The company also has operations in Wisconsin, and occasional travel between these properties may be required, suggesting a need for flexibility and willingness to travel.

Workspace Context:

• The workspace is likely to be a collaborative office environment within the resort, designed to foster teamwork and communication among marketing staff and other departments.

• Access to necessary design software and hardware is expected.

• Opportunities for direct interaction with various resort departments (F&B, Attractions, Sales) will provide a dynamic and engaging work experience.

• The environment will likely be fast-paced, especially during peak seasons and in preparation for major promotions or events.

Work Schedule: A standard 40-hour work week is anticipated. However, given the nature of the hospitality and resort industry, there may be instances where flexibility is needed to meet critical deadlines, particularly for seasonal campaigns, events, or urgent marketing needs.

📝 Enhancement Note: The on-site requirement and potential travel between properties are key factors. The workspace context suggests a vibrant, collaborative atmosphere typical of the hospitality industry, with direct exposure to the operational side of the resort.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit. Be sure your resume highlights relevant experience and your portfolio clearly demonstrates the required skills and the breadth of your work.

• Creative Assessment/Challenge: You may be asked to complete a design exercise or a case study that simulates a real-world project. This could involve creating a concept for a seasonal promotion or adapting existing assets for a new campaign. Focus on showcasing your problem-solving skills, creativity, and ability to adhere to brand guidelines under a time constraint.

• Interview with Director of Marketing: A discussion about your experience, design philosophy, approach to collaboration, and understanding of marketing objectives. Be prepared to walk through your portfolio and explain the strategic thinking behind your design choices, emphasizing your impact on previous projects.

• Meet with Cross-Functional Stakeholders: You might meet with representatives from Sales, F&B, or Attractions to assess your ability to collaborate and understand diverse departmental needs. Highlight your experience in working with different stakeholders and translating their requirements into effective designs.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize work that showcases multi-platform campaigns, brand consistency, and projects similar to those described in the job posting (e.g., resort promotions, event graphics, sales collateral).

• Tell a Story: For each project, provide a brief overview of the client/objective, your role, the challenges faced, your creative process, and the results or impact achieved. Quantify results where possible (e.g., increased engagement, successful campaign launch).

• Highlight Versatility: Demonstrate your command of both print and digital design, as well as your proficiency in Adobe Creative Suite.

• Showcase Brand Understanding: Include examples where you successfully applied or developed brand guidelines.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate (whether digital or physical), and visually polished.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge prompt. Identify the target audience, key message, and any brand constraints.

• Think Strategically: Before diving into design, brainstorm concepts and sketch out ideas. Consider how your design will meet the specific marketing or operational goals.

• Focus on Brand Alignment: Ensure your solution aligns with the Wilderness Resort's brand identity and tone.

• Prepare to Justify: Be ready to articulate your design choices, including your use of color, typography, imagery, and layout, and explain how they support the objective.

📝 Enhancement Note: The interview process emphasizes practical application and strategic thinking. Candidates should prepare to demonstrate not only their design skills but also their ability to collaborate, manage projects, and understand the business impact of their creative work, particularly within the hospitality context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential. This includes expert-level proficiency in Adobe InDesign for layout and print production, Adobe Illustrator for vector graphics and logos, and Adobe Photoshop for image editing and manipulation.

• Adobe Lightroom: Preferred for efficient photo management and editing.

• Adobe After Effects/Premiere Pro: A plus for potential motion graphics and video editing needs.

Analytics & Reporting: While not a primary focus for a graphic designer, understanding how visual assets perform on digital platforms (e.g., social media engagement metrics, website click-through rates on banners) can be beneficial. Familiarity with basic web analytics dashboards might be advantageous for optimizing digital asset placement.

CRM & Automation: Not directly applicable to the core design tasks, but understanding how marketing collateral integrates with CRM-driven campaigns (e.g., e-blasts) or marketing automation platforms could provide context.

Other Tools:

• Microsoft Office Suite: Proficient use of Word, Excel, and PowerPoint is required for documentation, collaboration, and presentations.

• Project Management Tools: Familiarity with tools like Asana, Trello, or similar platforms may be helpful for managing project workflows and deadlines, though not explicitly listed as required.

• File Transfer/Collaboration Tools: Experience with cloud storage and file-sharing services (e.g., Dropbox, Google Drive) for asset management and collaboration.

📝 Enhancement Note: The core technical requirement is deep expertise in the Adobe Creative Cloud suite. The mention of Lightroom, After Effects, and Premiere Pro as "a plus" indicates a desire for a candidate who can grow into more advanced multimedia roles. Proficiency in Microsoft Office is also a standard expectation for collaborative roles.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and effective designs that capture attention and communicate effectively within the competitive hospitality market.

• Brand Integrity: A deep commitment to upholding and enhancing the Wilderness Resort's brand identity across all visual touchpoints.

• Collaboration & Teamwork: A willingness to work closely with diverse teams, share ideas, and support colleagues to achieve common goals.

• Efficiency & Organization: The ability to manage multiple projects effectively, meet deadlines, and maintain organized workflows to ensure smooth operations.

• Customer Focus: Understanding that design serves to attract and engage guests, ultimately contributing to their positive resort experience.

Collaboration Style:

• Proactive and Supportive: The designer is expected to proactively support sales and operational teams, offering creative solutions to their marketing needs.

• Cross-Functional Integration: A collaborative mindset is crucial for working effectively with departments like Sales, F&B, Attractions, and Guest Services, requiring clear communication and an ability to translate diverse needs into cohesive designs.

• Feedback-Oriented: Openness to receiving and incorporating feedback from the Director of Marketing, agencies, and internal stakeholders to refine designs and ensure optimal outcomes.

• Partnership with Agencies: Working as a partner with external advertising agencies to ensure creative consistency and campaign alignment.

📝 Enhancement Note: The culture emphasizes a balance between creative expression and operational efficiency, driven by a strong sense of brand stewardship and teamwork. The proactive support of sales and operational departments suggests a culture that values initiative and contribution beyond core design tasks.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands/Properties: Effectively managing distinct visual identities and marketing needs for both Wisconsin and Tennessee properties, potentially requiring nuanced design approaches.

• Rapid Seasonal Changes: Keeping up with the fast-paced demands of seasonal promotions and events in the resort industry, requiring agility and efficient project management.

• Integrating with Sales & Operations: Translating the unique requirements of sales teams and various operational departments into compelling and effective marketing collateral.

• Staying Current: Continuously evolving design trends and technologies in the dynamic hospitality and tourism sectors.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to develop skills in After Effects, Premiere Pro, or other emerging design and multimedia tools.

• Hospitality Marketing Specialization: Deepening knowledge of marketing strategies and design best practices specific to the resort and tourism industry.

• Brand Development: Gaining experience in expanding and maintaining brand guidelines for diverse outlets within a large resort complex.

• Cross-Departmental Exposure: Learning about the operational and sales functions of a resort can provide valuable context and open doors to broader marketing or operational roles.

• Mentorship: Potential for mentorship from the Director of Marketing or senior creative professionals.

📝 Enhancement Note: The challenges presented are inherent to a multi-property resort environment and highlight the need for adaptability and strong project management. The growth opportunities are geared towards enhancing creative skills and expanding business acumen within the hospitality sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a marketing campaign from concept to execution, using an example from your portfolio." (Focus on your strategic thinking, workflow, and ability to align design with objectives.)

• "How do you ensure brand consistency across different marketing channels and properties, especially when supporting multiple brands or locations?" (Highlight your understanding of brand guidelines and your methods for maintaining them.)

• "Imagine we need to create promotional materials for a new seasonal event at the resort. Walk us through how you would approach this, considering our target audience and objectives." (Demonstrate your creative problem-solving and ability to translate needs into design concepts.) Company & Culture Questions:

• "What interests you about working for a resort like Wilderness Resort, and how do you see your design skills contributing to our success?" (Research the resort's offerings and tailor your answer to show genuine interest and alignment.)

• "Describe a time you had to collaborate with a challenging stakeholder or department. How did you manage the relationship and ensure a successful outcome for the design project?" (Showcase your communication, negotiation, and teamwork skills.)

• "How do you stay updated on design trends, particularly within the hospitality and tourism industries?" (Mention specific sources like industry publications, blogs, or conferences.) Portfolio Presentation Strategy:

• Start Strong: Begin with your most impactful and relevant projects that best showcase your skills for this role.

• Explain the 'Why': For each project, clearly articulate the problem you were solving, your creative strategy, and the intended audience.

• Quantify Impact: If possible, share metrics or outcomes that demonstrate the success of your designs (e.g., increased engagement, successful campaign metrics).

• Showcase Versatility: Highlight your proficiency in both print and digital design, and your command of the Adobe Creative Suite.

• Be Ready for Questions: Anticipate questions about your design choices, your process, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, strong collaboration skills, and a clear understanding of how design supports business objectives within the hospitality industry. The portfolio presentation is a critical component.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Dayforce HCM portal.

• Portfolio Customization: Curate your digital portfolio to prominently feature projects demonstrating multi-platform campaign development, brand consistency, and experience with print/digital collateral relevant to the hospitality or entertainment industry. Ensure it highlights your 4-6 years of professional experience.

• Resume Optimization: Tailor your resume to include keywords from the job description, such as "Adobe Creative Cloud," "InDesign," "Illustrator," "Photoshop," "marketing strategy," "brand consistency," "social media content creation," and "print production." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, collaboration strategies, and how your work contributes to business objectives. Prepare to walk through your portfolio and discuss specific projects in detail.

• Company Research: Familiarize yourself with Wilderness Resort's properties, target audience, and current marketing efforts. Understand their brand voice and identify opportunities where your design skills can add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.