Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Qantas Group

Location: Adelaide, South Australia, Australia

Job Type: Full-time

Category: Product Design / User Experience

Date Posted: 2026-09-15

Experience Level: 5+ Years

Remote Status: On-site

🚀 Role Summary

• Design and deliver world-class digital experiences that enhance customer discovery, booking, and travel management processes.

• Leverage customer insights, experimentation, and design craft to optimize acquisition, conversion, and self-service functionalities within the Qantas digital ecosystem.

• Collaborate within agile teams to drive innovation, prioritize customer value, and iterate on solutions throughout the product lifecycle.

• Translate complex business and customer challenges into clear, actionable design strategies and build-ready solutions.

📝 Enhancement Note: The role of Product Designer at Qantas Group is positioned within the new Product and Innovation Centre in Adelaide, emphasizing an agile and customer-centric approach to digital product development. The description highlights the use of AI-enabled tools for design efficiency and collaboration, which is a key differentiator for this role in the current market.

📈 Primary Responsibilities

• Design seamless, intuitive, and accessible digital user experiences across various platforms, including native apps and conversational interfaces.

• Utilize customer insights, design thinking methodologies, and data analysis to inform design decisions and improve user journeys.

• Plan and execute user research, problem framing, and solution exploration, partnering closely with Product Managers and Engineering teams.

• Develop and maintain design systems, ensuring consistency, quality, and adherence to accessibility standards (WCAG 2.0 AA).

• Facilitate workshops and collaborative sessions to align teams and stakeholders on product vision and design approaches.

• Employ AI-enabled tools responsibly to enhance design effectiveness in areas like insight synthesis, exploration, prototyping, and developer handover.

• Manage design for medium-complexity initiatives independently and contribute to larger program workstreams, ensuring alignment with overarching design strategy.

• Continuously iterate on digital products based on feedback, performance metrics, and evolving customer needs.

📝 Enhancement Note: The core responsibilities emphasize a blend of strategic design thinking, hands-on execution, and cross-functional collaboration. The explicit mention of AI tools like ClaudeCode and Cursor suggests a forward-thinking approach to design processes, focusing on efficiency and integration with development workflows.

🎓 Skills & Qualifications

Education:

• Tertiary qualification in Design, Human-Centered Design (HCD), or a related field is required. Experience:

• 5+ years of experience in Service Design, UX Design, UI Design, CX Design, or a similar role.

• Demonstrated experience in concept development, wireframing, persona creation, user stories, and user testing.

• Proven track record of working with and creating user interface design patterns.

• Experience with modern frameworks and rituals such as Lean, Design Thinking, Scrum, and Kanban.

• Practical experience using AI tools to streamline design handover to developers and generate code (e.g., Figma's AI plugins, ClaudeCode, Cursor, Lovable).

• Experience solving high-impact design challenges in large, complex organizations.

• Strong facilitation skills with a proven track record of successful outcomes. Required Skills:

• Proficiency in Service Design, UX/UI Design, and Customer Experience (CX) principles.

• Expertise in Human-Centered Design (HCD) methodologies and user-centric design approaches.

• Strong understanding of design for native apps, conversational interfaces, and other digital platforms.

• Strategic thinking capabilities to deliver innovative outcomes aligned with business briefs and brand guidelines.

• Ability to focus on objectives and deliverables at both technical and creative levels.

• Experience in concept development, wireframing, persona creation, user stories, and user testing.

• Proficiency in modern industry design and collaboration tools: Miro, Figma, Lovable, ClaudeCode, Cursor, Adobe Creative Suite, JIRA, and Confluence.

• Knowledge of usability and accessibility standards, including WCAG 2.0 AA.

• Demonstrated logical reasoning, sound decision-making, and numerical analysis skills.

• Ability to identify and address flawed logic and resolve errors.

• Effective communication skills for articulating design concepts to diverse stakeholders.

• Keen awareness of current digital design standards and industry trends. Preferred Skills:

• Experience developing and promoting a product vision collaboratively.

• Contribution to design system adoption and improvement.

• Experience in leading design for workstreams within larger programs.

📝 Enhancement Note: The emphasis on AI tools for design handover and code generation, alongside traditional UX/UI skills, indicates a role that is at the forefront of design technology adoption. The requirement for 5+ years of experience suggests this is not an entry-level position, and candidates should be prepared to demonstrate strategic thinking and problem-solving capabilities in complex environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing a range of projects that highlight your ability to design seamless, world-class digital experiences.

• Include case studies that illustrate your process from problem identification through to solution delivery, emphasizing customer insights and outcome-driven design.

• Showcase examples of your work with wireframing, persona creation, user stories, and user testing, detailing the impact of these artifacts on the final design.

• Present examples of your experience with UI design patterns, design systems, and adherence to accessibility standards (WCAG 2.0 AA).

• Highlight projects where you utilized modern design tools (Figma, Miro, etc.) and, importantly, demonstrate practical application of AI-enabled tools in your design workflow, particularly for developer handover or code generation. Process Documentation:

• Provide evidence of your experience with Lean, Design Thinking, Scrum, or Kanban methodologies, detailing how you've applied these in project settings.

• Illustrate your approach to collaborative design, including facilitating workshops and aligning teams on product vision and design strategies.

• Showcase how you've translated ambiguous customer and business problems into clear experience outcomes and build-ready solutions, detailing the process.

• Include examples of how you've used data and experimentation to improve acquisition, conversion, and self-service metrics.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating practical application of design skills, particularly with modern tools and methodologies. The explicit call-out for AI tool usage in the portfolio is critical, suggesting that candidates who can showcase this will have a significant advantage.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Product Designers with 5+ years of experience in Adelaide, Australia, a competitive salary range is estimated to be between AUD $100,000 - $140,000 per annum. This range accounts for the cost of living in Adelaide, the seniority of the role, and Qantas Group's standing as a major employer. Benefits:

• Travel Privileges: Heavily discounted air travel within Australia and internationally for employees, family, and friends, along with exclusive deals on accommodation and holidays.

• Flexible Leave Options: Including 18 weeks of paid parental leave and the option to purchase additional paid leave for eligible employees.

• Comprehensive Rewards Program: Discounts across shopping, food and wine, insurance, health and wellbeing, leisure, and entertainment through partner programs.

• Salary Packaging: Opportunities available for salary packaging, including motor vehicles, portable electronic devices, and professional memberships.

• Wellbeing Support: Access to interactive wellbeing apps, tailored nutrition plans, and resources for supporting mental health.

• Professional Development: Hands-on training, coaching, and formal learning programs designed for personal and professional growth.

• Career Advancement: Opportunities to explore new paths and reach new heights within the Qantas Group.

Working Hours:

• This is a full-time permanent position. While standard working hours are typically 40 hours per week, Qantas Group often offers flexible working arrangements where feasible, allowing for a balance between on-site collaboration and personal needs.

📝 Enhancement Note: The salary estimation is based on typical market rates for a Product Designer with the specified experience in a major Australian city. The benefits package is extensive, with a strong emphasis on travel-related perks, which is a significant draw for many candidates in the travel industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aviation / Travel & Tourism

Company Size: Large Enterprise (Qantas Group is a major airline with thousands of employees globally). This size implies structured processes, opportunities for significant impact, and potential for career advancement within a large organization.

Founded: 1920. Qantas boasts a long and rich history, indicating stability, established brand recognition, and a deep understanding of the travel industry.

Team Structure:

• The Product Designer will be part of a new Product and Innovation Centre in Adelaide, suggesting a dynamic and potentially more autonomous team structure focused on agile development.

• The role operates within "squads," which are typically cross-functional agile teams comprising members from design, product management, engineering, and other relevant disciplines.

• Reporting lines will likely be within a design leadership structure, with collaboration extending to Product Managers and Engineering Leads within the squad. Methodology:

• Agile methodologies (Lean, Design Thinking, Scrum, Kanban) are central to the team's operational approach, focusing on iterative development, continuous feedback, and rapid solution delivery.

• Customer-centricity is a core tenet, with a strong emphasis on understanding and addressing evolving consumer needs and improving customer value.

• Data-driven decision-making and experimentation are encouraged to optimize acquisition, conversion, and self-service outcomes.

• A commitment to innovation is evident in the establishment of the new Product and Innovation Centre.

Company Website: https://www.qantas.com/

📝 Enhancement Note: The establishment of a new Product and Innovation Centre in Adelaide signifies Qantas's commitment to modernizing its digital offerings and fostering an innovative work environment. This suggests a culture that is adapting to new technologies and methodologies, with a strong focus on user experience within the competitive travel industry.

📈 Career & Growth Analysis

Operations Career Level: Product Designer (Mid-to-Senior Level). This role requires a solid foundation of 5+ years of experience, indicating responsibility for significant design initiatives and the ability to work autonomously. It sits between junior/mid-level designer and senior/lead designer roles.

Reporting Structure:

• The Product Designer will likely report to a Design Lead or Head of Product Design within the new Adelaide centre.

• They will work closely with Product Managers, Engineers, Researchers, and other stakeholders within agile squads. This cross-functional collaboration is key to their success and provides exposure to various business functions. Operations Impact:

• This role has a direct impact on customer acquisition, conversion rates, and customer satisfaction through the design of intuitive and effective digital travel experiences.

• By simplifying complex airline processes and improving self-service capabilities, the Product Designer contributes to operational efficiency and cost savings for Qantas.

• Innovations in design can lead to competitive advantages in the travel market, directly influencing revenue and brand perception. Growth Opportunities:

• Specialization: Deepen expertise in specific areas like service design, conversational UI, or accessibility within the travel domain.

• Leadership: Progress to Senior Product Designer, Lead Product Designer, or Design Manager roles, potentially managing teams or leading larger design initiatives.

• Cross-functional Movement: Transition into Product Management, UX Research, or specialized roles within the broader Digital, IT & Analytics functions at Qantas.

• Skill Development: Continuous learning opportunities through formal programs, conferences, and hands-on experience with cutting-edge design tools and AI technologies.

📝 Enhancement Note: The career path for a Product Designer at Qantas Group offers a blend of specialization within design, progression into leadership, and opportunities for lateral moves within the extensive organization. The emphasis on innovation and new technology adoption suggests that continuous learning and adaptation will be key to long-term growth.

🌐 Work Environment

Office Type: The role is based at Qantas's new Product and Innovation Centre in Adelaide. This suggests a modern, purpose-built workspace designed to foster collaboration, creativity, and innovation, likely featuring open-plan areas, dedicated project spaces, and meeting rooms equipped with advanced technology.

Office Location(s): Adelaide, South Australia, Australia. This location offers a balance of a vibrant city environment with a potentially lower cost of living compared to Sydney or Melbourne, and it is the hub for this new innovation initiative.

Workspace Context:

• Collaborative Environment: Designed to encourage interaction among agile squads, fostering a culture of shared problem-solving and co-creation.

• Technology-Rich: Equipped with modern design tools, collaboration software, and potentially cutting-edge hardware to support efficient design workflows.

• Innovation Hub: A space specifically created for experimentation and the development of new digital solutions, encouraging a proactive and forward-thinking mindset.

• Cross-functional Interaction: Frequent opportunities to engage with product managers, engineers, researchers, and other business stakeholders, promoting a holistic understanding of product development.

Work Schedule:

• This is a full-time, permanent position, typically requiring 40 hours per week. While a core on-site presence is expected at the Adelaide centre, Qantas often supports flexible working arrangements, which may include some degree of flexibility around start/end times or occasional remote work, subject to team and business needs.

📝 Enhancement Note: The "new Product and Innovation Centre" implies a modern, amenity-rich office designed for collaborative work. The on-site requirement is crucial, emphasizing the value Qantas places on in-person collaboration for innovation and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the core requirements, particularly experience with modern design tools and methodologies.

• Portfolio Presentation & Discussion: Candidates will likely be asked to present a selection of their best work, focusing on case studies that demonstrate their process, problem-solving skills, and impact. Expect detailed questions about your design decisions, challenges faced, and how you leveraged tools (including AI) and methodologies.

• Technical/Skills Assessment: This might involve a design challenge or a practical exercise simulating a real-world problem, testing your ability to think critically, design solutions, and articulate your rationale.

• Behavioral & Cultural Fit Interviews: Interviews with hiring managers and potential team members to assess your collaboration style, communication skills, cultural alignment with Qantas's values, and ability to work within an agile environment.

• Final Interview: Potentially with senior leadership to discuss strategic fit and overall contribution to the innovation centre's goals.

Portfolio Review Tips:

• Showcase AI Integration: Clearly highlight projects where you've used AI tools (ClaudeCode, Cursor, Figma plugins, Lovable) for efficiency, prototyping, or developer handover. Detail the specific benefits and outcomes.

• Focus on Process & Impact: For each case study, clearly articulate the problem, your role, the design process you followed (including research, ideation, testing), the solutions you proposed, and the quantifiable impact (e.g., improved conversion, reduced task time, enhanced satisfaction).

• Demonstrate Collaboration: Include examples of how you've worked with cross-functional teams, facilitated workshops, and managed stakeholder expectations.

• User-Centricity: Emphasize how user needs and insights drove your design decisions.

• Accessibility: Ensure your portfolio demonstrates awareness and application of accessibility standards (WCAG 2.0 AA).

• Conciseness: Present your work clearly and concisely, respecting the interviewer's time.

Challenge Preparation:

• Embrace Agile Principles: Be prepared for challenges that test your ability to work iteratively, adapt to changing requirements, and deliver solutions quickly.

• Problem Framing: Practice breaking down complex problems into smaller, manageable parts and identifying key user needs and business objectives.

• Tool Proficiency: Be ready to demonstrate proficiency in Figma, Miro, and potentially other collaboration tools. If the challenge involves AI, be prepared to discuss its application.

• Articulate Your Rationale: Clearly explain why you made certain design decisions, referencing user data, design principles, or business goals.

📝 Enhancement Note: The interview process heavily emphasizes practical demonstration of skills and strategic thinking. The inclusion of AI tools in the portfolio review and potential challenges underscores their importance to Qantas's design operations. Candidates should prepare to speak extensively about their experience with these technologies.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For UI design, prototyping, and collaboration. Expect proficiency in creating design systems, components, and interactive prototypes.

• Miro: For collaborative whiteboarding, brainstorming, journey mapping, and workshop facilitation.

• Adobe Creative Suite: Likely used for asset creation, image editing, or specialized graphic design tasks.

• AI-Enabled Design Tools:

  • ClaudeCode / Cursor: For AI-assisted coding, potentially for generating UI code snippets or prototypes.
  • Lovable: Likely an AI tool for design assistance, prototyping, or user research analysis.
  • Figma's AI plugins: For leveraging AI within the Figma environment for various design tasks.

• Collaboration & Project Management:

  • JIRA: For tracking tasks, sprints, and project progress within agile workflows.
  • Confluence: For documentation, knowledge sharing, and team collaboration.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools would be beneficial for understanding user behavior and performance metrics to inform design. CRM & Automation:

• While not directly a CRM role, understanding how design impacts customer journeys within a CRM context (e.g., Salesforce, Microsoft Dynamics) and how automation affects user experience is advantageous.

📝 Enhancement Note: The explicit mention of AI tools like ClaudeCode, Cursor, and Lovable, alongside Figma and Miro, indicates a significant focus on leveraging cutting-edge technology to enhance design efficiency and integration with development. Candidates must be prepared to demonstrate practical experience with these tools.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A fundamental value driving all design decisions, ensuring that customer needs and experiences are at the forefront.

• Innovation: Encouraging new ideas, experimentation, and the adoption of new technologies and methodologies to drive product evolution.

• Collaboration: Fostering a team-oriented environment where open communication, knowledge sharing, and mutual support are paramount.

• Efficiency & Agility: Embracing lean principles and agile frameworks to deliver high-quality solutions rapidly and adapt to changing requirements.

• Excellence & Quality: A commitment to delivering world-class experiences that meet high standards of usability, accessibility, and brand alignment.

• Data-Driven: Utilizing insights from data and experimentation to inform design choices and measure impact.

Collaboration Style:

• Cross-functional Integration: Design is deeply integrated with Product Management and Engineering within agile squads, promoting a shared sense of ownership and collaborative problem-solving.

• Open Communication: Encouraging direct and transparent feedback loops between team members and stakeholders.

• Workshop-Facilitation: Actively engaging teams in design thinking workshops to align on vision, explore solutions, and build consensus.

• Design System Advocacy: Working collaboratively to maintain and evolve the design system, ensuring consistent application across all digital touchpoints.

• Continuous Improvement: A culture that embraces iterative development and seeks feedback for ongoing refinement of processes and products.

📝 Enhancement Note: The culture at Qantas, particularly within the new innovation centre, is likely to be a blend of established corporate values and a startup-like agility. The emphasis on collaboration and innovation suggests a dynamic environment where designers are empowered to contribute strategically.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: Translating the intricate processes of a large airline into simple, intuitive digital experiences for customers.

• Balancing Innovation and Legacy: Integrating new technologies and design approaches with existing systems and brand standards.

• Cross-functional Alignment: Ensuring consistent vision and execution across multiple agile squads and diverse stakeholder groups.

• Rapid Iteration: Maintaining design quality and strategic coherence while working within fast-paced agile sprints.

• Leveraging AI Responsibly: Effectively integrating AI tools into the design workflow to enhance efficiency and outcomes without compromising design integrity or user experience.

Learning & Development Opportunities:

• AI in Design Specialization: Opportunities to become an expert in using AI tools for design synthesis, generation, and handover, becoming a go-to resource for the team.

• Industry Trends: Staying abreast of the latest advancements in UX/UI design, travel technology, and AI applications through internal resources, conferences, and professional development programs.

• Leadership Development: Pathways to senior design roles, team leadership, or specialized design mentorship.

• Cross-Disciplinary Exposure: Gaining deeper insights into airline operations, product management strategies, and engineering challenges through close collaboration.

• Design System Evolution: Contributing to the growth and refinement of Qantas's design system, impacting a wide range of digital products.

📝 Enhancement Note: The challenges presented are typical for a designer in a large, established organization undergoing digital transformation. The growth opportunities are strong, particularly in the emerging field of AI in design, offering a chance to shape future practices.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex business problem into a simple, user-centered digital solution. How did you approach it, and what was the outcome?" (Focus on your process, user research, and impact metrics.)

• "How have you used AI-enabled tools in your design process to improve efficiency or outcomes? Can you provide a specific example?" (Be ready to detail the tool, your application, and the tangible benefits.)

• "Imagine you need to design a new feature for booking multi-city flights for Qantas. Walk us through your initial design approach, including how you'd involve stakeholders and users." (Demonstrate your strategic thinking, user empathy, and process.) Company & Culture Questions:

• "What interests you about working for Qantas and specifically in our new Product and Innovation Centre in Adelaide?" (Show you've researched Qantas's move into innovation and the Adelaide centre's purpose.)

• "How do you approach collaboration within an agile team, especially when working with engineers and product managers who may have different priorities?" (Highlight your communication, negotiation, and team-building skills.)

• "How do you stay current with digital design trends, and how do you advocate for best practices within a team?" (Demonstrate your commitment to continuous learning and influence.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Introduction, Problem, Your Role/Process, Solution, Outcome/Impact, Key Learnings.

• Highlight AI: For relevant projects, explicitly call out where and how AI tools were used, detailing the specific benefits (e.g., faster prototyping, better code handover, quicker insight synthesis).

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., % increase in conversion, % decrease in task completion time, user satisfaction scores).

• Tell a Story: Weave a narrative around your projects that showcases your problem-solving skills, creativity, and user advocacy.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, trade-offs you made, and challenges you overcame.

📝 Enhancement Note: Interview preparation should heavily emphasize demonstrating practical experience with AI design tools and articulating the strategic value they bring. Candidates should be ready to discuss their process for simplifying complex airline-related user journeys and their collaborative approach within an agile framework.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the SmartRecruiters portal linked from the Qantas Group careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects that showcase your experience with the specified tools (Figma, Miro, AI design tools), methodologies (Agile, Design Thinking), and your ability to design for complex digital platforms, particularly within the travel industry. Emphasize projects that demonstrate improvements in user acquisition, conversion, or self-service.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of relevant experience, focusing on quantifiable achievements and responsibilities that align with the job description. Strategically include keywords such as "Service Design," "UX," "UI," "Human-Centered Design," "Agile," "Figma," "Miro," and "AI Design Tools."

• Interview Preparation: Practice presenting your portfolio, focusing on case studies that demonstrate your problem-solving process, collaborative approach, and the impact of your design work. Be ready to discuss your experience with AI tools and how you leverage them.

• Company Research: Familiarize yourself with Qantas Group's current digital initiatives, their commitment to innovation, and the strategic importance of their new Product and Innovation Centre in Adelaide. Understand their brand values and customer base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.