Сreative Marketing Designer - ONYX

📍 Job Overview

Job Title: Creative Marketing Designer - ONYX

Company: SKELAR

Location: Ukraine

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: 2026-05-12

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-converting static and motion ad creatives for performance marketing campaigns on Meta and TikTok, specifically targeting the US audience.

• Leverage AI-native tools and methodologies as a primary driver for creative generation and rapid hypothesis testing in ad campaigns.

• Apply a deep understanding of performance marketing logic, including hook effectiveness, composition, and their impact on Click-Through Rates (CTR).

• Collaborate within an AI-driven environment, integrating AI tools into daily workflows to enhance efficiency and focus on strategic creative development for the ONYX product.

📝 Enhancement Note: This role is positioned within a "Venture Builder" environment, specifically for a new cybersecurity product called ONYX. The emphasis on "AI-Native" and rapid iteration through performance testing suggests a fast-paced, data-driven marketing operation that requires designers to be highly adaptable and technically proficient with AI tools. The target market is the US, requiring cultural and linguistic understanding.

📈 Primary Responsibilities

• Conceptualize, design, and produce static and motion ad creatives that are immediately deployable for Meta and TikTok campaigns.

• Rapidly iterate on ad creatives based on performance data, with a focus on improving CTR and conversion rates for the US market.

• Utilize AI generation tools (e.g., Seedance, Veo, Sora) for creative ideation and asset production, treating AI as a core component of the design workflow.

• Employ After Effects for sophisticated animations, transitions, and simple motion graphics to enhance ad creatives.

• Utilize Figma and CapCut as essential tools for design and editing workflows.

• Ensure all creative output aligns with the performance marketing objectives and brand guidelines of the ONYX product.

• Proactively research and integrate emerging trends in digital advertising and creative design, particularly those relevant to the US consumer market.

📝 Enhancement Note: The core responsibility is tied to performance marketing outcomes, meaning the designer's success will be measured by the effectiveness of their creatives in driving engagement and conversions. This goes beyond traditional graphic design, requiring a strategic mindset focused on data-driven optimization.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Marketing, Digital Media, or a related field is typically expected for mid-level roles in this domain. Equivalent practical experience will also be considered.

Experience: 2-5 years of proven experience in a creative design role, with a strong emphasis on performance marketing and digital advertising.

Required Skills:

• Demonstrated expertise in producing static and motion ad creatives for social media platforms, specifically Meta (Facebook/Instagram) and TikTok.

• Proven ability to understand and apply performance marketing principles, including A/B testing creative hypotheses and optimizing for CTR.

• Proficiency in AI generation tools for creative content (e.g., Seedance, Veo, Sora, AI text generators like ChatGPT/Claude for briefs).

• Advanced skills in Adobe After Effects for animation and motion graphics.

• Strong working knowledge of Figma for design and prototyping.

• Competency in CapCut for video editing.

Preferred Skills:

• Experience working with cybersecurity products or in highly regulated industries.

• Familiarity with A/B testing frameworks and analytics platforms for creative performance tracking.

• Knowledge of user acquisition strategies and funnel optimization.

• Experience with other motion graphics or 3D design software.

📝 Enhancement Note: The emphasis on AI tools and performance marketing logic suggests that candidates with a proactive approach to learning new technologies and a data-oriented mindset will be highly valued. The B1+ English requirement is critical given the US market focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of high-performing ad creatives, showcasing a range of static and motion examples for Meta and TikTok.

• Case studies demonstrating successful campaigns where your creative input directly contributed to improved CTR and conversion metrics.

• Examples of AI-generated or AI-assisted creative work, highlighting the process and impact of using these tools.

• Demonstrations of motion graphics and animation skills, particularly those used in short-form video ads.

Process Documentation:

• Showcase examples of your workflow for rapid creative iteration and testing cycles, from concept to deployment.

• Illustrate how you integrate performance data and user feedback into your design process to drive continuous improvement.

• Evidence of your approach to collaborating with marketing teams and understanding campaign objectives.

• Documentation of how you leverage AI tools to streamline your design process and enhance output quality.

📝 Enhancement Note: The portfolio is crucial for this role, as it will serve as direct evidence of the candidate's ability to generate effective ad creatives that drive business results. The emphasis on AI and performance means the portfolio should not just display aesthetic quality but also demonstrate measurable impact.

💵 Compensation & Benefits

Salary Range: Based on the role's mid-level experience requirement (2-5 years), the AI-driven location (Ukraine), and the fully remote nature, a competitive salary range for a Creative Marketing Designer specializing in performance marketing and AI tools in Ukraine would typically fall between $24,000 - $48,000 USD per year. This estimate considers the cost of living in Ukraine, the specialized skill set required, and the demand for such expertise in the tech industry.

Benefits:

• SKELAR Platform Support: Access to operational support functions (Legal, Finance, HR, Admin, IT) provided by the SKELAR Platform, allowing you to focus on creative work.

• Networking & Knowledge Sharing: Opportunities to connect with experienced co-founders and top industry specialists within the SKELAR ecosystem.

• Exclusive Domain Education: Access to internal learning programs, including AI intensives and professional development workshops.

• Contribution to Social Impact: Involvement with the SKELAR Foundation, supporting social projects such as the first accelerator for veterans in Europe.

• Productive Work Environment: Access to inspiring office spaces (if desired, though the role is remote) with amenities, or support for remote work setup.

• Daily Comfort & Well-being:

  • Breakfasts and Lunches (potentially as a remote work stipend or for occasional office visits).

  • Partial compensation for sports activities (Kyiv or Warsaw).

  • Medical Insurance.

  • Paid business trips if role requires.

  • Corporate discounts from partners. Working Hours: Approximately 40 hours per week, with flexibility expected to meet campaign deadlines and the fast-paced nature of performance marketing.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for experienced designers in Ukraine with specialized skills in performance marketing and AI. The benefits package is extensive, reflecting SKELAR's commitment to employee development and well-being, with a strong emphasis on AI and continuous learning.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Venture Builder, Cybersecurity, EdTech, Mental Health, Petcare, FashionTech)

Company Size: SKELAR is a venture builder that launches and scales multiple companies. While specific team sizes for ONYX aren't detailed, the parent company SKELAR likely operates with a substantial core team to support its portfolio businesses. ONYX itself is launching with a seed round, suggesting a lean, agile startup culture.

Founded: SKELAR was founded with a mission to build successful companies, leveraging its expertise and resources. The specific founding date of SKELAR is not provided, but its portfolio suggests significant operational experience. ONYX is launching its App Store presence on May 20, 2026, indicating a recent or imminent product launch.

Team Structure:

• The ONYX team is described as "AI-Native," meaning AI is integrated into every aspect of their operations and decision-making.

• This role reports to a marketing leadership function within ONYX, likely a Head of Marketing or Performance Marketing Manager, who will guide campaign strategy and performance metrics.

Methodology:

• AI-First Approach: All team members are expected to use AI as a "second brain" and delegate routine tasks to AI tools.

• Data-Driven Creative Testing: Hypothesis-driven development and rapid A/B testing of ad creatives are central to the marketing strategy.

• Agile Development: The fast-paced launch schedule (May 20, 2026) implies an agile approach to product development and marketing execution.

• Performance Focus: Emphasis on measurable outcomes such as CTR, conversion rates, and overall campaign ROI.

Company Website: https://www.skelar.tech

📝 Enhancement Note: The "AI-Native" culture is a defining characteristic. Candidates must be comfortable and proficient with AI tools, not just as supplementary resources but as integral components of their workflow. This signals a forward-thinking and technologically advanced operational environment.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Creative Marketing Designer role. It signifies a level of autonomy in executing creative tasks and a responsibility for generating high-impact ad creatives. While not a leadership role, it requires strategic thinking regarding performance and AI integration.

Reporting Structure: The Creative Marketing Designer will likely report to a Marketing Lead or Performance Marketing Manager within the ONYX team. This structure emphasizes direct contribution to campaign goals under strategic guidance.

Operations Impact: The role has a direct and measurable impact on ONYX's customer acquisition strategy and revenue growth. Effective ad creatives are critical for driving user acquisition, which is the primary goal for a new product launching with a seed round. The designer's work directly influences the effectiveness and efficiency of marketing spend.

Growth Opportunities:

• AI Specialization: Deepen expertise in AI-driven creative generation and optimization, becoming a subject matter expert in this rapidly evolving field.

• Performance Marketing Acumen: Develop a stronger understanding of marketing funnels, user acquisition strategies, and data analysis for marketing campaigns.

• Cross-Functional Leadership: Potential to lead creative aspects of new product launches or mentor junior designers as the ONYX team grows.

• Domain Expertise: Gain in-depth knowledge of the cybersecurity market and user needs, allowing for more resonant creative development.

• Broader Venture Builder Experience: As SKELAR is a venture builder, there might be opportunities to contribute to other portfolio companies or transition into roles with broader marketing strategy responsibilities over time.

📝 Enhancement Note: The growth path for this role is strongly tied to the intersection of creative design, AI, and performance marketing. Success here could lead to specialized roles in AI creative strategy, performance marketing creative leadership, or even broader marketing management within a fast-growing tech startup.

🌐 Work Environment

Office Type: The role is advertised as "TELECOMMUTE" and "Fully Remote," indicating that there is no mandatory physical office presence. However, SKELAR does offer inspiring physical spaces with amenities for those who prefer or may occasionally need them.

Office Location(s): While the role is remote and based in Ukraine, SKELAR has physical office spaces that might offer a co-working environment. The description mentions "spaces that inspire results—with their own gym, climbing wall, green zones in Bali, and libraries."

Workspace Context:

• Remote Autonomy: Candidates will work remotely, requiring self-discipline, effective time management, and strong communication skills to stay connected with the team.

• AI-Integrated Tools: The workspace will be equipped with advanced AI tools that are central to the team's operational philosophy.

• Collaborative Digital Environment: Expect frequent digital collaboration through project management tools, communication platforms, and video conferencing to ensure alignment with marketing and product teams.

Work Schedule: Approximately 40 hours per week. While remote, adherence to core working hours may be necessary for team synchronization, especially given the US market focus which might require some overlap with US business hours for urgent campaign adjustments or discussions.

📝 Enhancement Note: The fully remote nature requires candidates to be self-motivated and adept at managing their own work environment. The availability of physical spaces suggests a hybrid-friendly culture, even if the current role is fully remote, offering flexibility for those who might benefit from occasional office use or team meetups.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output.

• Skills Assessment (Creative Challenge): Likely a practical exercise where you'll be asked to create ad creatives based on a brief, potentially incorporating AI tools and focusing on performance metrics. This will test your technical skills, speed, and understanding of performance logic.

• Hiring Manager/Team Interview: A discussion about your experience, approach to creative design, understanding of AI in marketing, and how you handle performance metrics. This will also assess your cultural fit within an "AI-Native" and agile team.

• Final Interview: Potentially with a senior leader or founder to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate the results of your past creative work. Quantify impact with metrics like CTR improvements, conversion rate increases, or engagement boosts.

• Showcase AI Integration: Dedicate a section or specific examples to how you've used AI tools in your design process. Explain the benefits and outcomes achieved.

• Demonstrate Motion Skills: Include compelling examples of motion graphics and video editing that are relevant to social media ads.

• US Market Insight: If possible, include work that shows an understanding of the US consumer audience and advertising trends.

• Process Clarity: Be prepared to walk through your creative process for specific projects, explaining your decision-making at each stage, especially regarding AI and performance optimization.

Challenge Preparation:

• Understand the ONYX Product: Research cybersecurity, common user pain points, and how ONYX aims to solve them.

• Analyze US Ad Creatives: Study successful and unsuccessful ad creatives on Meta and TikTok targeting US audiences, particularly in the tech or security space.

• Practice with AI Tools: Familiarize yourself with the mentioned AI tools (Seedance, Veo, Sora, ChatGPT/Claude) and practice generating and refining creative assets.

• Focus on Hooks & CTAs: Prepare to demonstrate how you create compelling hooks and clear calls-to-action that drive clicks.

• Time Management: Be prepared for timed creative challenges, practicing efficiency and prioritizing key elements.

📝 Enhancement Note: The interview process will heavily emphasize practical application and measurable results. Candidates should be ready to defend their creative choices with data and demonstrate their proficiency with the specified AI and design tools.

🛠 Tools & Technology Stack

Primary Tools:

• AI Generation Tools: Seedance, Veo, Sora (for video/motion), ChatGPT, Claude (for copy, briefs, ideation). Proficiency and adaptability to new AI tools are key.

• Design Software:

  • After Effects: Advanced proficiency for motion graphics, animations, and transitions.
  • Figma: Strong working knowledge for UI/UX design, prototyping, and asset creation.
  • CapCut: Competency for video editing.

• Social Media Platforms: Deep understanding of creative best practices and ad formats for Meta (Facebook/Instagram) and TikTok.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the designer's core tasks, but an understanding of how creative assets integrate into marketing automation workflows and CRM systems can be advantageous.

📝 Enhancement Note: The technology stack is heavily skewed towards AI and modern digital marketing tools. Candidates need to demonstrate not just proficiency with individual tools but also an integrated approach to using them for performance-driven creative output.

👥 Team Culture & Values

Operations Values:

• AI-Native Mindset: Embracing AI as a core operational component, not just a tool, but an extension of human capability.

• Data-Driven Decision Making: Relying on performance metrics and insights to guide creative strategy and execution.

• Speed & Agility: Operating in a fast-paced environment that requires rapid iteration and quick adaptation to market feedback.

• Innovation & Experimentation: A culture that encourages testing new ideas, tools, and creative approaches.

• Impact & Results Focus: Prioritizing outcomes that contribute directly to business growth and user acquisition.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with performance marketers, data analysts, and product teams to ensure creative alignment and effectiveness.

• Feedback-Oriented: A culture that values constructive feedback on creative work to drive continuous improvement.

• Knowledge Sharing: Encouraging team members to share insights, learnings, and best practices, especially regarding AI tools and performance strategies.

• Proactive Communication: Maintaining clear and consistent communication in a remote setting to ensure alignment and efficiency.

📝 Enhancement Note: The team culture is built around innovation, efficiency, and measurable impact, all amplified by an AI-first approach. Candidates who thrive in dynamic, data-informed environments and are eager to push the boundaries with new technologies will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI tools and their applications in creative marketing.

• Performance Pressure: The requirement to consistently produce high-converting creatives in a competitive US market.

• Balancing AI and Human Creativity: Effectively integrating AI-generated content with unique human creative direction to produce standout campaigns.

• Cultural Nuances for US Market: Deeply understanding and translating American cultural contexts into effective ad creatives.

Learning & Development Opportunities:

• AI Specialization: Becoming a leader in AI-driven creative production and strategy.

• Performance Marketing Expertise: Developing a deep understanding of user acquisition, funnel optimization, and campaign analytics.

• Cybersecurity Domain Knowledge: Gaining specialized knowledge in a critical and growing industry.

• Exposure to Venture Building: Understanding the dynamics of launching and scaling tech businesses within the SKELAR ecosystem.

• Access to SKELAR's Educational Programs: Participating in specialized workshops and training sessions focused on AI, leadership, and professional development.

📝 Enhancement Note: The challenges are significant but directly tied to growth opportunities. Mastering AI in creative marketing and understanding performance metrics in a global context will position the candidate for advanced roles in the future of digital marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing ad creatives for a performance marketing campaign, from brief to deployment. How would you integrate AI tools into this process?"

• "How do you approach A/B testing creative elements? Can you provide an example of a time your creative decisions led to a significant improvement in CTR or conversions?"

Company & Culture Questions:

• "What excites you about SKELAR's venture builder model and the ONYX product specifically?"

• "How do you stay current with emerging AI technologies and their applications in marketing?"

Portfolio Presentation Strategy:

• Quantify Everything: For each piece or campaign in your portfolio, clearly state the objective, your role, the tools used (especially AI), and the measurable results (e.g., "+X% CTR," "Y conversions at $Z CPA").

• Tell the AI Story: For AI-assisted work, walk the interviewer through your prompt engineering, refinement process, and how the AI output was integrated or modified.

• Focus on Performance Logic: Explain why your creative choices were made – how specific visual elements, copy, or animations were designed to capture attention and drive action.

• Demonstrate Motion Skills: Prepare short, impactful video clips or GIFs showcasing your animation and editing capabilities, highlighting transitions and dynamic elements relevant to ads.

• Tailor to ONYX: If possible, show examples that demonstrate an understanding of the US market or the cybersecurity space, or at least your thought process for approaching such a market.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical proficiency with AI and design tools, and a strategic, data-driven mindset focused on performance outcomes. Be prepared to articulate your reasoning and demonstrate tangible results.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Tailor your Resume: Highlight experience with performance marketing, AI tools (specifically mentioning Seedance, Veo, Sora, ChatGPT/Claude), After Effects, Figma, CapCut, and any experience relevant to the US market or cybersecurity. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features your best static and motion ad creatives, with clear metrics demonstrating their performance. Include specific examples of AI-assisted work and explain your process.

• Prepare for a Creative Challenge: Be ready to complete a practical design task that assesses your ability to create high-converting ad creatives quickly, likely under time pressure and incorporating AI tools.

• Research ONYX & SKELAR: Understand the company's mission, the ONYX product's value proposition, and the "AI-Native" culture to articulate your fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---