Product / Web Designer, Partnerships

📍 Job Overview

Job Title: Product / Web Designer, Partnerships

Company: Xsolla

Location: Vladivostok, Russia

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-09-08

Experience Level: Junior to Mid-Level (1-4 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on designing conversion-oriented digital assets for Xsolla's Traffic Source Partnerships team, specifically targeting APAC markets.

• You will collaborate closely with a Partnerships Backend Engineer to translate design concepts into functional web shops, campaign landing pages, and creator/affiliate destination pages.

• Key responsibilities include adapting Xsolla and partner brand systems, developing a reusable component library for efficiency, and ensuring designs are localized and optimized for user conversion.

• This is an entry-level position where a strong portfolio and design eye are prioritized over years of formal experience, making it ideal for recent graduates or self-taught designers with demonstrable skills.

📝 Enhancement Note: While the title is "Product / Web Designer," the responsibilities heavily lean into marketing operations and partnership enablement through design. The emphasis on conversion, landing pages, and collaboration with engineering for implementation points towards a role that bridges design and Go-To-Market (GTM) execution. The "Partnerships" aspect suggests a need to understand business objectives and translate them into user-facing experiences that drive partner success and revenue.

📈 Primary Responsibilities

• Design user-facing frontend surfaces for Traffic Source partnerships, including co-branded web shop themes, campaign landing pages, affiliate/creator destination pages, promotional banners, and in-shop merchandising elements.

• Develop responsive, mobile-first layouts that prioritize the purchase funnel, focusing on clarity, hierarchy, trust signals, and streamlined paths to checkout.

• Integrate and harmonize Xsolla’s brand guidelines with partner branding to create cohesive visual systems for each campaign without compromising either brand's integrity.

• Localize and adapt designs for specific APAC markets, considering linguistic variations, local design conventions, and regional payment and merchandising contexts.

• Collaborate directly with the Partnerships Backend Engineer, providing detailed specifications, design states, breakpoints, design tokens, and exported assets for frontend implementation.

• Review and QA implemented pages across various browsers and devices to ensure fidelity to the original design specifications.

• Build and maintain a reusable component and template library to accelerate the development of future partner campaigns.

• Create supporting collateral for partnership inquiries, such as pitch visuals, one-pagers, deck slides, and social media or creator kit assets.

• Follow and contribute to the Xsolla design system, ensuring organized design files, consistent naming conventions, and up-to-date documentation.

• Manage design tasks and track progress using Jira and maintain design documentation in Confluence.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on conversion rate optimization (CRO) and a practical, results-oriented approach to design. The need to "ship with engineering" and "review the build until it matches" indicates a hands-on role requiring close collaboration and understanding of frontend development handoff processes, which is crucial for operations-focused design roles.

🎓 Skills & Qualifications

Education:

• Professional education in design or a related field is a plus.

• Equivalent practical experience demonstrated through a strong portfolio is acceptable. Experience:

• 1-4 years of experience in product design, web design, or UI design.

• Alternatively, a robust portfolio showcasing personal, freelance, or academic work demonstrating equivalent skills and potential. Required Skills:

• Portfolio Required: A strong portfolio is mandatory for consideration.

• Figma Proficiency: Advanced skills in Figma, including mastery of components, auto-layout, variants, and prototyping.

• Design Fundamentals: Solid understanding of layout principles, typography, visual hierarchy, color theory, and responsive/mobile-first design methodologies.

• Adobe Creative Suite: Working knowledge of Photoshop and Illustrator for asset production and manipulation.

• Conversion-Oriented Design: Understanding of what drives conversion on landing pages and a willingness to have design performance measured against conversion metrics.

• Brand Adherence: Ability to work within and adapt to existing design systems and brand guidelines.

• Attention to Detail: High standards for design execution and meticulousness in delivering quality work.

• Language Proficiency: Sufficient English for daily collaboration with the HQ Design team, and Russian for day-to-day work in the Vladivostok office.

Preferred Skills:

• Basic HTML and CSS knowledge for accurate spec creation and QA.

• Experience with motion design tools (e.g., After Effects, Framer Motion) or animation libraries (e.g., Rive, Lottie).

• Prior experience designing e-commerce flows, storefronts, or checkout processes.

• Familiarity with marketing landing pages, A/B testing, or conversion rate optimization strategies.

• Illustration, 3D, or custom asset creation skills.

• Knowledge of the gaming industry, creator/influencer marketing, or affiliate campaigns.

• Additional APAC languages (Korean, Chinese, Japanese).

📝 Enhancement Note: The requirement for a strong portfolio over years of experience is a key indicator of an operations-focused hiring approach, valuing practical output and demonstrable skill in problem-solving through design. The mention of "conversion-oriented" and "willingness to have your design judged on that" strongly aligns with roles focused on measurable business impact, a hallmark of operations functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 projects demonstrating product, web, or UI design work, with at least one project highlighting conversion-focused design (e.g., landing page, e-commerce flow).

• Projects should clearly articulate the problem, your design process, the solutions implemented, and the measurable outcomes or impact.

• Include examples of responsive design and mobile-first approaches.

• Demonstrate proficiency in Figma, showcasing complex component usage, auto-layout, and interactive prototypes.

• If possible, include a project that involved adapting existing brand guidelines or working within a design system. Process Documentation:

• For each portfolio project, clearly outline your design process, from initial brief to final handoff and QA.

• Document the rationale behind key design decisions, especially those related to conversion optimization, user flow, and brand integration.

• Provide examples of how you collaborated with engineers or other stakeholders during the design and implementation phases.

• Showcase how you managed and organized design files, including naming conventions and spec documentation.

📝 Enhancement Note: The emphasis on a "portfolio is required" and the detailed breakdown of what that portfolio should contain, especially regarding conversion, collaboration, and process, is directly aligned with operations roles that require tangible proof of impact and process adherence. This section is crucial for candidates to tailor their application to demonstrate operational design capabilities.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Product/Web Designer with 1-4 years of experience in Vladivostok, Russia, and considering Xsolla's global presence, a competitive salary range is estimated between 70,000 - 120,000 RUB per month. This estimate accounts for the junior to mid-level nature of the role, the specific skill set, and the location. Benefits:

• 100% company-paid medical, dental, and vision plans.

• Flexible Time Off (FTO) policy.

• Personalized career roadmap with defined growth opportunities.

• Professional development opportunities, including training and educational programs.

• Investment in the transformative power of play through company culture. Working Hours:

• Standard full-time employment, likely aligning with the 40-hour work week.

• While the role is on-site, there may be some flexibility for core working hours to accommodate collaboration with the HQ Design team across different time zones.

📝 Enhancement Note: The salary range is an estimate based on general market data for Vladivostok and the specified experience level for a design role within a tech company. Actual compensation will depend on the candidate's specific experience, portfolio strength, and negotiation. The benefits package is comprehensive and emphasizes employee well-being and professional growth, which are attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Video Game Commerce & Monetization Solutions. Xsolla operates in the dynamic and competitive video game industry, providing critical infrastructure for developers to fund, distribute, market, and monetize their games. This context means the company is fast-paced, innovative, and focused on growth metrics.

Company Size: Xsolla is a global company with a significant employee base, likely falling into the "501-1000 employees" or "1001-5000 employees" range based on its international operations and stated mission to support over 1,500+ game developers. This size implies established processes but also opportunities for impact within specific teams.

Founded: Headquartered and incorporated in Los Angeles, California, Xsolla was founded with a vision to support game developers. While the exact founding year isn't provided, its established presence and global operations suggest a company with a solid track record and evolving strategies.

Team Structure:

• Design Team: The role reports into the HQ Design team, indicating a centralized design function that sets standards and provides guidance.

• Partnerships Team: The role is embedded within the APAC Partnerships team, requiring close collaboration with partnership managers and backend engineers.

• Cross-functional Collaboration: Expect to work closely with Backend Engineers, Partnership Managers, Marketing, and potentially other Go-To-Market (GTM) functions to deliver integrated solutions for partners.

Methodology:

• Data-Driven Design: Emphasis on conversion-oriented design and measuring performance against metrics suggests a data-driven approach to design iteration and optimization.

• Agile Development Collaboration: Working with engineers in a "build pair" implies agile methodologies, with rapid iteration cycles and close communication.

• Component-Based Design: Building a reusable component library points to a systematic and efficient approach to design and development, aiming for scalability and consistency.

Company Website: https://www.xsolla.com/

📝 Enhancement Note: The company's focus on supporting game developers and its global reach in the gaming ecosystem are key contextual elements. For an operations-minded designer, understanding how their work directly contributes to partner success and revenue generation within this specific industry is crucial.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Junior to Mid-Level Product/Web Designer. It offers a hands-on opportunity to gain experience in a specialized area of design (partnerships and e-commerce surfaces) within a global tech company. The emphasis on portfolio over strict years of experience suggests a high potential for growth for individuals who can demonstrate impact and a strong work ethic.

Reporting Structure: The role reports to the HQ Design team for design standards and mentorship, while also working operationally within the APAC Partnerships team, collaborating daily with a Backend Engineer and Partnership Managers. This dual reporting/collaboration structure is common in operations roles, requiring adaptability and strong communication skills.

Operations Impact: The designer's work directly impacts Xsolla's ability to onboard and support Traffic Source Partners. Well-designed, high-converting web shops and landing pages are critical for partner success, which in turn drives Xsolla's revenue and market share in the APAC region. The role is measured by the effectiveness of the designs in driving conversions and partner satisfaction.

Growth Opportunities:

• Skill Specialization: Deepen expertise in e-commerce design, conversion optimization, and localization for APAC markets.

• Design System Contribution: Grow into a more senior role by contributing significantly to the Xsolla design system and component library.

• Cross-Functional Leadership: Develop skills in managing design projects from concept to launch, influencing engineering and partnership strategies.

• Mentorship: Potential to mentor future junior designers as the team grows.

• Industry Exposure: Gain valuable experience in the rapidly evolving gaming and digital commerce industries.

📝 Enhancement Note: This analysis frames the role not just as a design position, but as an operational function that drives business outcomes. The "Operations Impact" section is key for candidates looking to understand how their design work contributes to the company's bottom line and strategic goals, which is a primary driver for operations professionals.

🌐 Work Environment

Office Type: On-site role in Vladivostok, Russia. This suggests a traditional office environment designed to foster collaboration and provide necessary resources.

Office Location(s): Vladivostok, Russia. This specific location implies a need for candidates who are either local or willing to relocate, emphasizing the importance of the team's physical presence and collaboration.

Workspace Context:

• Collaborative Environment: The role requires close, daily collaboration with a dedicated Partnerships Backend Engineer and regular interaction with the broader APAC Partnerships team and HQ Design team.

• Tools and Technology: Access to industry-standard design tools (Figma, Adobe Creative Suite) and project management software (Jira, Confluence) will be provided.

• Team Interaction: Opportunities for in-person brainstorming, design reviews, and direct feedback loops with engineering and business stakeholders. The "build pair" model is central to the daily workflow.

Work Schedule: Full-time, on-site in Vladivostok. While specific hours might offer some flexibility, the expectation is a consistent presence in the office to facilitate real-time collaboration with the local engineering partner and the remote HQ team.

📝 Enhancement Note: The emphasis on an on-site role in Vladivostok is a critical detail for potential applicants. The description of the workspace highlights the collaborative, engineering-centric nature of the design function within this specific team, which is a key operational aspect of how design is integrated into product delivery.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess fundamental design skills, Figma proficiency, and alignment with the role's requirements.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing specific projects, design process, and how they approach conversion optimization and collaboration. Expect technical questions about Figma, responsive design, and design handoff.

• Collaboration/Build Pair Simulation (Potential): A case study or exercise might be given, focusing on designing a specific partnership asset and discussing how they would collaborate with an engineer to implement it.

• Team/Cultural Fit Interview: Discussion with members of the HQ Design team and potentially the APAC Partnerships team to assess communication style, ability to take feedback, and cultural alignment with Xsolla's values.

• Final Interview: With a hiring manager or senior leader to discuss overall fit, career aspirations, and finalize any logistical details.

Portfolio Review Tips:

• Highlight Conversion: Clearly demonstrate projects where your design decisions directly led to improved conversion rates or business outcomes. Use data and metrics where possible.

• Showcase Process: Detail your thought process, problem-solving steps, and how you iterated on designs based on feedback or performance data.

• Figma Mastery: Ensure your Figma files are well-organized and demonstrate advanced usage of components, auto-layout, and variants.

• Collaboration Examples: Include projects where you worked closely with engineers or other teams, detailing the handoff process and how you ensured successful implementation.

• APAC Localization: If you have examples of localized designs, highlight them to showcase your understanding of regional nuances.

Challenge Preparation:

• Understand the "Build Pair" Model: Be ready to discuss how you would work collaboratively with a backend engineer on a daily basis.

• Conversion Case Studies: Prepare to walk through a scenario where you had to design for a specific conversion goal and how you measured success.

• Brand Integration: Think about how you would balance two distinct brand identities (Xsolla and partner) in a single design.

• Component Library Thinking: Be prepared to discuss how you would approach building and maintaining a reusable component library for efficiency.

📝 Enhancement Note: This section provides actionable advice tailored to an operations-focused design role. The emphasis on portfolio presentation, collaboration with engineering, and measurable outcomes is crucial for candidates to understand how to position themselves effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI, UX, prototyping, and component library management. Essential for daily work.

• Adobe Creative Suite (Photoshop, Illustrator): For asset creation, image manipulation, and potentially more complex visual work.

Analytics & Reporting:

• Jira: For task management, tracking progress, and bug reporting, indicating an agile workflow.

• Confluence: For documentation, knowledge sharing, and design specifications.

• Analytics Platforms (Implied): While not explicitly named, the focus on conversion implies the use of web analytics tools (e.g., Google Analytics, internal dashboards) to track performance.

CRM & Automation:

• Xsolla Platform: Familiarity with Xsolla's own suite of tools and services for game monetization and commerce would be beneficial.

• Frontend Technologies (Conceptual Understanding): While not a coding role, understanding basic HTML/CSS is listed as a "nice to have" and is crucial for effective collaboration with engineers.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite, Jira, and Confluence highlights the essential technical toolkit. The "nice to have" for HTML/CSS and the implied use of analytics tools underscore the operational nature of this role, requiring designers to think about implementation and performance.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decisions: A strong emphasis on designing for measurable outcomes and using data to inform design choices and iterations.

• Efficiency and Scalability: Commitment to building reusable components and templates to streamline future partnership integrations.

• Collaboration and Communication: Valuing close partnerships with engineering and business teams to ensure successful project delivery.

• Quality and Detail-Orientation: Maintaining high standards in design execution and ensuring designs are meticulously implemented.

• Adaptability and Iteration: Willingness to take feedback constructively and iterate quickly to meet partner and business needs.

Collaboration Style:

• Integrated "Build Pair": Daily, close collaboration between the designer and a dedicated backend engineer, forming a functional unit to deliver projects.

• Cross-functional Teamwork: Working alongside Partnership Managers and engaging with the HQ Design team for guidance and adherence to standards.

• Feedback-Driven Improvement: An open culture for receiving and giving constructive feedback to refine designs and processes.

• Knowledge Sharing: Contributing to and utilizing the component library and design system promotes shared understanding and best practices.

📝 Enhancement Note: These values and collaboration styles are characteristic of operations-focused teams that prioritize efficiency, measurable results, and integrated workflows. Understanding these aspects is key for candidates to demonstrate cultural fit and operational alignment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively merging Xsolla's brand identity with diverse partner brands while maintaining coherence and trust.

• Localization Nuances: Adapting designs for various APAC markets, which requires understanding cultural sensitivities, language expansion, and local user behaviors.

• Conversion Optimization Pressure: Designing for measurable conversion impact and being accountable for the performance of launched assets.

• Remote Collaboration: Effectively communicating and collaborating with the HQ Design team across different locations and time zones.

• Rapid Iteration: Keeping pace with the demands of partnership inquiries and the need to launch campaigns quickly.

Learning & Development Opportunities:

• E-commerce & Partnership Design Expertise: Gaining specialized skills in designing for conversion-driven commerce surfaces and partnership enablement.

• Global Market Exposure: Understanding the diverse needs and preferences of users across different APAC markets.

• Design System Contribution: Developing expertise in building and maintaining scalable design systems and component libraries.

• Cross-Functional Collaboration Skills: Enhancing collaboration with engineering and business development teams.

• Gaming Industry Insights: Deepening knowledge of the video game industry's unique commercial and marketing landscape.

📝 Enhancement Note: This section identifies key operational challenges and growth areas specific to a design role within a GTM and partnerships context. It helps candidates anticipate potential hurdles and see the strategic value of the role for their career development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page or e-commerce flow specifically for conversion. What were your goals, your process, and the results?" (Assesses conversion focus and data-driven approach)

• "How would you approach designing a co-branded web shop for a new partner, considering both Xsolla's brand and the partner's brand identity?" (Evaluates brand integration and strategic design thinking)

• "Walk us through your process for handing off a design to an engineer. What details do you provide, and how do you ensure the implementation matches your design?" (Tests collaboration with engineering and attention to detail) Company & Culture Questions:

• "What interests you about Xsolla and the gaming industry?" (Assesses genuine interest and cultural fit)

• "How do you handle constructive criticism on your designs, especially from stakeholders outside the design team?" (Evaluates adaptability and collaboration)

• "How do you stay updated on design trends and best practices, particularly in e-commerce and conversion optimization?" (Probes continuous learning and industry awareness) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a clear story: the problem, your role, your process, the solution, and the impact (quantify results whenever possible).

• Figma Deep Dive: Be prepared to show specific Figma files, demonstrating your mastery of components, auto-layout, and prototyping features.

• Conversion Focus: Explicitly call out design decisions made to improve conversion, user flow, or partner success.

• Collaboration Highlight: Discuss your interactions with engineers, product managers, or other stakeholders.

• APAC Context: If applicable, explain any considerations made for localization or specific regional market needs.

📝 Enhancement Note: These interview questions and preparation tips are designed to help candidates showcase their operational design thinking, focusing on collaboration, measurable results, and strategic application of design principles within a business context.

📌 Application Steps

To apply for this Product / Web Designer, Partnerships position:

• Submit your application via the provided link on jobs.lever.co.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating conversion-oriented design, e-commerce flows, or landing page optimization. Ensure your Figma work is well-organized and clearly showcases advanced features.

• Resume Optimization: Update your resume to highlight relevant skills such as Figma, responsive design, UI/UX principles, conversion optimization, and any experience working with engineering teams or within design systems. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, especially in relation to conversion goals and collaboration with engineers. Be ready to discuss your portfolio projects in detail and prepare for potential case study challenges related to partnership asset design.

• Company Research: Familiarize yourself with Xsolla's services, its role in the gaming industry, and its approach to partnerships. Understand their design system and brand guidelines if publicly available to demonstrate cultural and operational alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.