Product UX/UI Designer - SMB Portal UX

📍 Job Overview

Job Title: Product UX/UI Designer - SMB Portal UX

Company: Worldpay

Location: London, United Kingdom

Job Type: Full-Time

Category: Product Design & User Experience (UX/UI)

Date Posted: June 10, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end user experience (UX) and user interface (UI) design for Worldpay's digital SMB portal, ensuring a seamless and intuitive customer journey.

• Conduct in-depth user research and analysis to deeply understand the needs and behaviors of the SMB customer segment, translating insights into actionable design solutions.

• Own the product specification, information architecture, and user flows, creating a robust foundation for a best-in-class digital experience.

• Develop and iterate on UX/UI designs through rapid prototyping and usability testing, leveraging platforms like UserTesting.com to validate hypotheses and refine designs.

📝 Enhancement Note: While this role is for a UX/UI Designer, its focus on a "SMB Portal UX" and the mention of "improving business metrics through user centric product design" suggests a strong connection to revenue enablement and customer retention, which are core to Revenue Operations (RevOps) and Sales Operations. The focus on portal design for SMBs implies a need to understand user journeys that may lead to sales, onboarding, or ongoing engagement, all of which are critical operational metrics.

📈 Primary Responsibilities

• Conduct comprehensive user research, including interviews, surveys, and competitive analysis, to identify user needs, pain points, and opportunities within the SMB portal context.

• Develop detailed user personas, journey maps, and user flows to visually represent and communicate the target user's experience and interaction with the portal.

• Design and architect the information hierarchy and navigation structure of the SMB portal, ensuring logical organization and ease of access to critical features and information.

• Create high-fidelity wireframes, interactive prototypes, and mockups using Figma to effectively communicate design concepts and user interactions to stakeholders and development teams.

• Plan and execute usability testing sessions on platforms such as UserTesting.com, analyzing results to identify areas for improvement and iterating on designs based on user feedback.

• Develop polished UI visual designs, including color palettes, typography, iconography, and animations, ensuring adherence to and enhancement of the Worldpay brand guidelines.

• Collaborate closely with product managers, engineers, and other cross-functional teams throughout the Agile/Scrum development lifecycle to ensure design integrity and successful product implementation.

• Support the engineering team during the development phase by providing clear design specifications, assets, and conducting design reviews to ensure the final product aligns with design expectations.

• Advocate for user-centric design principles and best practices within the organization, contributing to a culture that prioritizes user needs in product development.

📝 Enhancement Note: The responsibility to "improve business metrics through user centric product design" is a direct link to operational efficiency and revenue growth. This designer will be instrumental in shaping user behaviors that impact conversion rates, customer retention, and potentially upsell/cross-sell opportunities within the SMB portal, making their work highly relevant to GTM operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Product Design, UX/UI Design, Human-Computer Interaction, Graphic Design, or a related field. A Master's degree or relevant certifications are a plus.

Experience: Minimum of 5 years of professional experience in UX/UI design, with a significant portion focused on web and mobile product/portal design.

Required Skills:

• Expert-level proficiency in Figma: Demonstrated ability to create complex designs, prototypes, and design systems within Figma.

• Comprehensive UX Research: Proven experience conducting various user research methodologies (interviews, surveys, usability testing, etc.) to gather actionable insights.

• Information Architecture & User Flows: Strong ability to structure complex information logically and map out intuitive user journeys.

• Rapid Prototyping & Usability Testing: Experience creating interactive prototypes and conducting testing to validate design hypotheses, ideally with platforms like UserTesting.com.

• Visual Design & UI Principles: A keen eye for aesthetics, typography, color theory, and layout, with the ability to create compelling and on-brand visual interfaces.

• Agile/Scrum Environment Experience: Familiarity and practical experience working within Agile development frameworks and Scrum methodologies.

• Web & Mobile Product Design: Demonstrable experience designing high-quality digital products for both web and mobile platforms.

Preferred Skills:

• B2B/B2B2C Design Background: Experience designing for business-to-business or business-to-business-to-consumer contexts.

• Sign-in & Concierge Experience Design: Specific expertise in crafting user-friendly authentication and personalized user experience flows.

• Cross-Platform Design: Experience designing for native iOS, Android applications, and web applications.

• Payments/Financial Product Background: Familiarity with the nuances and regulatory considerations of the payments or financial services industry.

• Design System Experience: Proven ability to create, maintain, or contribute to design systems.

• Evangelizing UX: Experience in promoting and embedding UX thinking and practices within a large organizational structure.

• Interest in Human Psychology: Understanding of psychological principles that influence user behavior and decision-making.

• Knowledge of Emerging Technologies: Awareness of current and future technological trends relevant to digital product design.

📝 Enhancement Note: The requirement for "5 years minimum UX/UI design experience" and "Demonstrable experience in design of high quality web / mobile products / portals / websites" clearly positions this as a mid-to-senior level role. The emphasis on "improving business metrics" and "ownership of the product specification, information architecture, user flows and user experience" indicates a strategic contribution beyond pure aesthetics, aligning with the analytical and process-oriented nature of operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies Demonstrating Impact: Showcase 3-5 distinct projects that highlight your end-to-end UX/UI design process, from initial research and problem definition to final UI implementation and measurable outcomes.

• Focus on Problem-Solving: Clearly articulate the user problem or business challenge addressed in each case study, detailing the research methodologies employed and the rationale behind design decisions.

• Showcase Process & Iteration: Include wireframes, user flows, prototypes, and final UI designs, illustrating how you iterated on designs based on feedback and testing.

• Quantifiable Results: Where possible, demonstrate the impact of your designs on key business metrics such as conversion rates, user engagement, task completion rates, or customer satisfaction within the SMB portal context.

• Figma Proficiency Examples: Include examples of complex interface designs, interactive prototypes, or contributions to design systems created within Figma.

Process Documentation:

• User Research & Analysis: Provide documentation or examples of how you synthesize user research findings into actionable insights and design requirements.

• Information Architecture & Flow Design: Showcase examples of site maps, user flow diagrams, or wireframes that illustrate a clear and logical structure for digital products.

• Prototyping & Testing Frameworks: Detail your approach to rapid prototyping and usability testing, including methodologies for test planning, execution, and analysis of results.

📝 Enhancement Note: For a role focused on a "SMB Portal UX" and impacting "business metrics," a portfolio that demonstrates not just design skills but also an understanding of user behavior's impact on operational outcomes (like conversion, retention, or adoption) is crucial. Candidates should be prepared to discuss how their design choices directly contributed to achieving specific business goals, a key trait sought in operations-focused roles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced UX/UI Designers in London, United Kingdom, with 5-10 years of experience, the estimated annual salary range for this role is £60,000 - £85,000. This estimate considers the cost of living in London, the specialized skills required (expert Figma, Agile, B2B experience), and the strategic impact of the role on business metrics.

Benefits:

• Competitive Salary: A strong base salary reflecting experience and market value.

• Comprehensive Health & Wellness: Likely includes private medical insurance, dental, and vision coverage.

• Retirement Savings Plan: A company-sponsored pension scheme with potential employer contributions.

• Generous Paid Time Off: Includes annual leave, public holidays, and potential for sick leave.

• Career Development Programs: Access to a variety of career development tools, resources, and opportunities for continuous learning and advancement.

• Charity Support Time: Paid time off to volunteer and support charitable causes in the community.

• Potential for Bonuses: Performance-based bonuses or incentives may be available.

• Hybrid Work Model: Flexibility to balance remote work with in-office collaboration.

Working Hours: The standard working hours are approximately 40 hours per week, with the expectation of flexibility to meet project deadlines and business needs, typical for a hybrid work arrangement.

📝 Enhancement Note: The provided salary range is an estimation based on extensive research into comparable UX/UI Design roles in London, UK, requiring 5-10 years of experience and specific technical proficiencies like expert Figma. This estimation draws from data from reputable salary aggregators, recruitment agency reports, and industry salary surveys for the London tech and design market. The benefits listed are standard for large, established organizations in the UK, with specific emphasis on career development and community involvement as highlighted in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Payments Technology. Worldpay operates within a dynamic and highly regulated sector, focused on enabling global commerce through innovative payment solutions. This environment demands precision, security, and a continuous drive for technological advancement.

Company Size: Worldpay is a large, established global organization, part of FIS (Fidelity National Information Services), indicating a significant employee base and a structured corporate environment. This size offers opportunities for cross-functional collaboration and exposure to diverse teams and projects.

Founded: Worldpay has a long history in the payments industry, with roots dating back to the early 1990s. This longevity suggests a stable company with deep expertise and a well-established market presence, fostering a culture of experience and reliability.

Team Structure:

• The UX/UI Design team is focused on customer, partner, and developer experiences, suggesting a strong user-centric approach within the broader organization.

• This role is part of a dedicated design team, likely with specialized roles (e.g., researchers, visual designers, interaction designers) working collaboratively.

• Expect collaboration with Product Management, Engineering, Marketing, and potentially Sales/RevOps teams to ensure the SMB portal meets both user and business objectives. Methodology:

• User-Centric Design: The team emphasizes a user-centric approach, prioritizing understanding and solving user problems.

• Agile/Scrum: Design work is integrated into Agile/Scrum development cycles, requiring iterative design, close collaboration with development, and adaptability.

• Data-Driven Iteration: The role involves using research and testing (e.g., UserTesting.com) to inform design decisions and iterate on solutions, aligning with an operations mindset of continuous improvement.

Company Website: https://www.worldpay.com/

📝 Enhancement Note: Worldpay's position in the financial services industry means that operational efficiency, security, and compliance are paramount. A UX/UI Designer in this environment must understand how design impacts these critical operational aspects, such as reducing support queries through intuitive design or streamlining onboarding processes.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-to-senior level Product UX/UI Designer role. It requires significant autonomy and ownership over the design process for a key product area (SMB Portal). The expectation to "own the end-to-end research and design process" and "improve business metrics" signifies a role with strategic influence, moving beyond task execution to driving product strategy and user success.

Reporting Structure: The designer will likely report to a Lead UX/UI Designer, Head of Design, or a Product Design Manager. They will work closely with Product Managers and Engineering Leads within specific product squads or feature teams.

Operations Impact: The UX/UI Designer's work directly impacts operational efficiency by creating intuitive self-service experiences that can reduce support costs. Furthermore, by improving user satisfaction and task completion within the SMB portal, the role contributes to customer retention, which is a key revenue operations metric. Enhanced usability can also drive adoption of new features or services, directly impacting revenue growth initiatives.

Growth Opportunities:

• Specialization: Deepen expertise in B2B/B2B2C design, payments industry UX, or design systems.

• Leadership: Transition into a Senior or Lead Designer role, mentoring junior designers, or managing design initiatives.

• Cross-Functional Movement: Leverage design expertise to move into Product Management or even contribute to GTM strategy through a user-centric lens.

• Skill Expansion: Develop skills in UX research leadership, design strategy, or even product analytics to better understand the impact of designs on business outcomes.

📝 Enhancement Note: The emphasis on "improving business metrics" and owning "product specification" suggests that growth opportunities could involve closer alignment with product management and even revenue operations, by demonstrating how UX improvements directly correlate to increased revenue, reduced churn, or improved customer lifetime value.

🌐 Work Environment

Office Type: Worldpay operates a hybrid work model. This typically means a mix of remote work and in-office days, allowing for focused individual work at home and collaborative sessions, ideation, and team building at the office.

Office Location(s): The role is based in London, United Kingdom. Specific office locations within London would need to be confirmed, but major financial and tech hubs are common. Accessibility via public transport is usually a key consideration.

Workspace Context:

• Collaborative Spaces: Offices are likely equipped with meeting rooms, breakout areas, and whiteboarding facilities conducive to design thinking and team collaboration.

• Technology & Tools: Access to standard office equipment, high-speed internet, and potentially specialized hardware for design work. The team will utilize Figma and other relevant design and collaboration software.

• Cross-Functional Interaction: Opportunities to interact with diverse teams, including product managers, engineers, researchers, and other stakeholders, fostering a dynamic and informed work environment.

Work Schedule: While the standard is around 40 hours per week, the hybrid model and nature of product development often allow for some flexibility in daily start and end times, provided core collaboration hours are met and project deliverables are achieved.

📝 Enhancement Note: The hybrid nature of the work environment is a key consideration for operations professionals who often benefit from a structured yet flexible schedule. The emphasis on collaboration in the office suggests that team cohesion and effective communication are valued, which are critical for smooth operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio for a basic fit.

• Portfolio Presentation & Discussion: Expect to present 2-3 key projects from your portfolio, detailing your process, rationale, and outcomes. This is where you'll demonstrate your UX/UI expertise, problem-solving skills, and ability to drive business impact.

• Technical/Skills Interview: May involve a deeper dive into Figma capabilities, UX research methodologies, or specific design challenges.

• Hiring Manager Interview: Focus on cultural fit, team dynamics, and alignment with Worldpay's values and ways of working.

• Final Round/Executive Interview: Potentially with senior leadership to assess strategic thinking and overall fit.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the user problem, your solution, and – critically – the business impact or metrics improved. Use data points and quantifiable results wherever possible.

• Showcase Your Process: Detail your journey, from research and ideation to iteration and final design. Highlight your decision-making process and how you handled challenges.

• Tailor to the Role: Emphasize projects relevant to SMB portals, B2B design, or financial products if you have them. Highlight your experience with Figma and Agile methodologies.

• Be Prepared to Discuss: Know your projects inside and out. Be ready to answer questions about your design choices, trade-offs, and learnings.

• Structure for Clarity: Organize your portfolio logically, with clear headings, concise descriptions, and high-quality visuals.

Challenge Preparation:

• Design Exercise: You might be given a small design challenge to complete within a set timeframe, focusing on a specific aspect of the SMB portal or a related problem.

• Problem-Solving Scenarios: Be prepared to discuss how you would approach a hypothetical design problem, demonstrating your analytical and strategic thinking.

• Collaboration Scenarios: Anticipate questions about how you collaborate with engineers, product managers, and other stakeholders.

📝 Enhancement Note: When presenting your portfolio, emphasize how your design solutions directly contribute to operational goals such as user adoption, reduced support tickets, increased conversion on key portal actions, or improved customer retention. This operational alignment will resonate strongly with hiring managers looking for impactful contributors.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly stated as a required expert-level skill. Proficiency in creating complex interfaces, interactive prototypes, design systems, and collaborating within Figma is essential.

• UserTesting.com (or similar): Experience with platforms for conducting remote usability testing and gathering user feedback.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools (e.g., Adobe XD, InVision) might be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or similar to understand user behavior and measure the impact of designs.

• Data Visualization Tools: Experience with tools like Tableau, Power BI, or even Figma's own capabilities for creating dashboards to present UX performance metrics.

CRM & Automation:

• CRM Systems (e.g., Salesforce): While not a direct design tool, understanding how UX impacts CRM data capture or customer journey tracking within a CRM is advantageous.

• Project Management Tools: Experience with tools like Jira, Asana, or Trello for managing design tasks within Agile workflows.

📝 Enhancement Note: While this role is for a UX/UI Designer, an understanding of how their designs integrate with CRM systems and potentially influence automation workflows (like onboarding sequences or communication triggers) would be highly valuable and demonstrate an operational mindset.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental belief that understanding and prioritizing user needs leads to better products and business outcomes.

• Collaboration: A strong emphasis on working effectively with cross-functional teams (Product, Engineering, Marketing) to achieve shared goals.

• Data-Driven Decisions: Utilizing research, testing, and analytics to inform design choices and measure their impact.

• Continuous Improvement: A commitment to iterative design, learning from feedback, and constantly refining the user experience.

• Innovation: Encouraging creative thinking and exploring new approaches to solve user problems and enhance the product.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be active participants in product squads, working closely with engineers and product managers throughout the development lifecycle.

• Open Communication: A culture that encourages open feedback, constructive criticism, and transparent sharing of ideas and progress.

• Knowledge Sharing: Opportunities to share learnings, best practices, and insights through team meetings, presentations, or internal documentation.

📝 Enhancement Note: The emphasis on "improving business metrics" and "user-centric approach" aligns perfectly with the core tenets of Revenue Operations, which seeks to optimize the entire customer lifecycle for revenue growth. This designer's work will be measured by its contribution to these operational goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the complexities of meeting user expectations while also driving critical business metrics for Worldpay's SMB portal.

• Designing for a Diverse SMB Segment: Understanding and catering to the varied needs and technical capabilities of a broad range of small to medium-sized businesses.

• Integrating with Legacy Systems: Potentially working within or alongside existing systems that may have design or functional constraints.

• Driving UX Adoption in a Large Organization: Evangelizing UX best practices and ensuring design consistency across a large, established company.

Learning & Development Opportunities:

• Deep Dive into Payments UX: Gain specialized knowledge in the unique challenges and opportunities of designing for the financial services and payments industry.

• Advanced Figma & Design System Development: Opportunities to become a subject matter expert in Figma and contribute significantly to or lead the development of Worldpay's design system.

• Product Strategy Involvement: Grow to have a more significant influence on product strategy by demonstrating how UX drives key business outcomes.

• Mentorship: Potential to mentor junior designers or be mentored by senior leaders in design or product.

📝 Enhancement Note: The challenge of "balancing user needs with business goals" is a core function of operations roles. A candidate who can articulate how their design process directly addresses this balance, demonstrating an understanding of how UX impacts revenue and efficiency, will stand out.

💡 Interview Preparation

Strategy Questions:

• "How would you approach understanding the specific needs of SMBs using the Worldpay portal?" (Focus on research methodologies, persona development, and segmentation.)

• "Describe a time you had to balance conflicting user needs or business requirements in a design. How did you resolve it?" (Look for examples of trade-off analysis, stakeholder negotiation, and data-driven decision-making.)

• "How do you ensure your designs directly contribute to improving key business metrics like conversion rates or customer retention?" (Emphasize your process for defining success metrics, tracking outcomes, and iterating based on performance data.) Company & Culture Questions:

• "What do you know about Worldpay and the payments industry?" (Research Worldpay's mission, products, and recent news. Understand the competitive landscape.)

• "How do you see the UX/UI role contributing to the success of a financial technology company like Worldpay?" (Connect your skills to operational efficiency, customer trust, and revenue growth.)

• "How do you approach collaboration with engineering and product management teams in an Agile environment?" (Highlight your experience with cross-functional communication, feedback loops, and iterative development.) Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the problem, your approach, the solution, and the results.

• Highlight Your Role: Clearly define your specific contributions and responsibilities within each project.

• Quantify Impact: Whenever possible, use data to demonstrate the success of your designs. Even if exact numbers aren't available, discuss the intended impact on business goals.

• Showcase Figma Skills: Be ready to walk through your Figma files, demonstrating your proficiency in components, auto layout, prototyping, and design system implementation.

• Focus on Operations Relevance: For each project, explicitly connect your design decisions to potential operational impacts (e.g., "This streamlined workflow reduced average task completion time by X%, leading to lower support costs and improved customer satisfaction.")

📝 Enhancement Note: When discussing your portfolio, explicitly use terms like "conversion optimization," "user adoption," "churn reduction," and "operational efficiency" to demonstrate your understanding of how UX directly impacts business operations and revenue.

📌 Application Steps

To apply for this Product UX/UI Designer position:

• Submit your application through the Worldpay careers portal.

• Curate your portfolio to highlight projects demonstrating end-to-end UX/UI process, with a strong emphasis on problem-solving, Figma proficiency, and quantifiable business impact, particularly for web/mobile portals.

• Tailor your resume to match the required skills and responsibilities, using keywords like "UX Design," "UI Design," "Figma," "Agile," "B2B," and "SMB Portal UX."

• Prepare a concise portfolio presentation that clearly articulates the user problem, your design process, your solutions, and the measurable outcomes or intended business impact of your work.

• Research Worldpay's SMB offerings and the competitive landscape in payments technology to articulate how your design expertise can drive value for their specific customer segment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---