Product Strategy Director - 11445

📍 Job Overview

Job Title: Product Strategy Director - 11445

Company: Coupa Software, Inc.

Location: Bogota, Colombia

Job Type: Full-Time

Category: Product Strategy / GTM Operations

Date Posted: April 20, 2026

Experience Level: 10+ Years (Mid-Senior Level)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead product strategy initiatives within the Strategic Alliances team, focusing on B2B Payments, Treasury, and Working Capital optimization to drive product innovation and differentiation for CFO-focused solutions.

• Develop and shape strategic product roadmaps that align with company growth objectives, revenue expansion targets, and overall customer value creation within the enterprise SaaS landscape.

• Lead complex, cross-functional initiatives and influence investment prioritization across Product, Go-To-Market (GTM), Finance, Treasury, and Corporate Development teams to accelerate organic and inorganic expansion.

• Leverage deep domain expertise in payment orchestration, global payment rails, treasury workflows, liquidity management, and embedded finance models to act as a strategic bridge between product vision and organizational execution.

📝 Enhancement Note: This role is positioned within Coupa's Strategic Alliances team, indicating a strong emphasis on partnerships, ecosystem development, and potentially inorganic growth strategies (M&A, partnerships). The focus on B2B Payments and Treasury aligns it closely with GTM Operations and Revenue Operations, as success will directly impact deal structures, partnership profitability, and customer acquisition/retention through enhanced financial workflows.

📈 Primary Responsibilities

• Identify and analyze high-impact market opportunities within the CFO's financial workflow to drive significant product innovation and competitive differentiation.

• Translate evolving customer needs and market trends into actionable product strategies, commercialization plans, and scalable growth initiatives.

• Shape and champion strategic product roadmaps, ensuring alignment with Coupa's overall business objectives, revenue growth targets, and customer value propositions.

• Guide critical build, partner, and acquire decisions, influencing investment prioritization and resource allocation across Product Management, Engineering, and GTM teams.

• Lead and manage complex, cross-functional initiatives, demonstrating strong project management and program leadership skills to drive major company programs to successful completion.

• Utilize deep understanding of fintech, regulatory landscapes, and payment trends, combined with robust data analysis and financial modeling, to inform strategic decisions and roadmap development.

• Collaborate closely with GTM teams, including Sales, Marketing, and Partnerships, as well as directly with enterprise customers and key stakeholders, to refine value propositions, pricing strategies, and overall monetization models.

• Act as a subject matter expert on payment orchestration, global payment rails, treasury workflows, liquidity management, and embedded finance models, providing strategic guidance across the organization.

📝 Enhancement Note: The responsibilities highlight a blend of strategic foresight, market analysis, cross-functional leadership, and influence. Success in this role will require not only deep domain expertise but also the ability to navigate complex organizational structures, build consensus, and drive strategic initiatives that have a direct impact on revenue and market share.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in a relevant field (e.g., Business, Finance, Economics, Computer Science).

Experience:

• Minimum 12+ years of relevant professional experience with a Bachelor's degree.

• Minimum 8+ years of relevant professional experience with a Master's degree.

• Demonstrated experience leading large-scale, cross-functional initiatives with enterprise-level impact.

Required Skills:

• Product Strategy & Roadmapping: Ability to define, articulate, and execute comprehensive product strategies and roadmaps.

• B2B Payments Expertise: Deep understanding of payment infrastructure (ACH, wires, cards, cross-border, FX, real-time rails) and their operational implications.

• Treasury & Working Capital Management: Profound knowledge of treasury operations, liquidity management, AR/AP automation, dynamic discounting, and supply chain finance.

• Cross-functional Leadership: Proven ability to lead and influence diverse teams (Product, GTM, Finance, Corporate Development) without direct authority.

• Fintech & Enterprise SaaS Acumen: Strong understanding of the fintech landscape, enterprise SaaS business models, and relevant market dynamics.

• Financial Modeling & Data Analysis: Proficiency in leveraging data, financial modeling, and trend analysis to inform strategic decisions.

• Commercialization Strategy: Experience in developing and executing go-to-market and monetization strategies.

Preferred Skills:

• Experience with payment orchestration platforms and embedded finance models.

• Background in treasury consulting, banking, or payments infrastructure providers.

• Familiarity with Coupa's product suite or similar spend management platforms.

• Experience in M&A evaluation and integration from a product strategy perspective.

• Strong understanding of regulatory environments impacting payments and treasury.

📝 Enhancement Note: The extensive experience requirement (12+ years with Bachelor's, 8+ years with Master's) indicates this is a senior leadership role with significant strategic responsibility. The emphasis on specific financial domains (B2B Payments, Treasury, Working Capital) suggests a highly specialized position requiring deep subject matter expertise rather than general product management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate strategic frameworks and methodologies used to identify and prioritize product opportunities, particularly within financial operations.

• Showcase examples of product roadmaps developed, highlighting alignment with business objectives, market analysis, and stakeholder input.

• Present case studies of successful cross-functional leadership on complex initiatives, illustrating problem-solving, decision-making, and outcome achievement.

Process Documentation:

• Outline processes for market analysis, competitive intelligence gathering, and trend identification specific to fintech and financial workflow optimization.

• Detail methodologies for financial modeling, ROI analysis, and business case development to support strategic investment proposals.

• Describe approaches for stakeholder management and cross-functional collaboration to ensure alignment and buy-in for strategic initiatives.

• Provide examples of how data-driven insights were used to refine product strategy, commercialization plans, or monetization models.

📝 Enhancement Note: For a role focused on Product Strategy, a portfolio should emphasize strategic thinking, market analysis, and the ability to translate complex business needs into actionable plans. Candidates should be prepared to discuss their process for evaluating market opportunities, influencing stakeholders, and driving strategic initiatives that impact revenue and product direction.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance (medical, dental, vision) covering the employee and dependents.

• Retirement savings plan with company matching contributions.

• Generous paid time off (PTO), including vacation, sick leave, and public holidays.

• Opportunities for professional development, including conferences, training, and certifications.

• Hybrid work model with flexibility for remote work and in-office collaboration.

• Potential for performance-based bonuses and equity options.

• Employee Assistance Program (EAP) for well-being support.

Working Hours:

• Standard full-time working hours are typically 40 hours per week. Given the hybrid nature and director-level responsibility, there may be flexibility in scheduling, with an expectation of availability for critical meetings and global collaboration, potentially spanning across different time zones.

📝 Enhancement Note: Salary estimation is based on analogous Director-level Product Strategy roles in major tech hubs in Latin America and global enterprise SaaS compensation trends. The specific range can vary significantly based on final negotiation, candidate experience, and precise responsibilities. Benefits are typical for a large, established enterprise software company like Coupa.

🎯 Team & Company Context

🏢 Company Culture

Industry: Enterprise Software, specifically Total Spend Management (TSM) and Business Spend Management (BSM). Coupa operates in a competitive SaaS market, focusing on improving operational efficiency and profitability for businesses through intelligent spend management.

Company Size: Coupa is a large enterprise, indicated by its significant employee count and global presence. This implies a structured environment with established processes, but also opportunities for impact within specialized teams.

Founded: Coupa was founded in 2006. This history suggests a mature company with a proven business model and significant market presence, now focusing on leveraging AI and strategic alliances for further growth.

Team Structure:

• The role sits within the Strategic Alliances team, focusing on product strategy for B2B Payments, Treasury, and Working Capital optimization. This team likely works closely with Product Management, Corporate Development, Finance, and GTM teams.

• The reporting structure for a Director-level role typically involves reporting to a VP or SVP level within Product Strategy or Strategic Alliances.

Methodology:

• Coupa emphasizes a community-generated AI approach, leveraging vast amounts of spend data from its customer network to provide predictive and prescriptive insights.

• The company focuses on data-driven decision-making and delivering measurable value (improved operating margins) to its clients.

• Workflow optimization and automation are core to Coupa's platform, so expect a data-centric, process-oriented approach to strategy development and execution.

Company Website: https://www.coupa.com/

📝 Enhancement Note: Coupa's focus on AI and community data is a key differentiator. The Strategic Alliances team's role suggests a focus on expanding the platform's reach and capabilities through partnerships and acquisitions, driving growth beyond purely organic product development.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership role (Director level) within Product Strategy, focusing on a critical and complex domain (B2B Payments, Treasury, Working Capital). It requires deep subject matter expertise coupled with strategic thinking and cross-functional leadership capabilities.

Reporting Structure: The role will likely report into a senior executive (VP/SVP) responsible for Product Strategy or Strategic Alliances. This position will have significant influence on product direction and investment decisions within its domain.

Operations Impact: The Product Strategy Director's work will directly impact Coupa's revenue growth by identifying and shaping new product opportunities, optimizing commercialization strategies, and fostering strategic partnerships. Success in this role means enhancing Coupa's market leadership in financial management solutions and directly contributing to improved customer spend optimization and company profitability.

Growth Opportunities:

• Leadership Advancement: Potential to move into VP-level roles, leading larger product strategy teams or expanding scope to cover broader areas of Coupa's platform.

• Strategic Domain Expansion: Opportunity to deepen expertise in emerging areas of fintech, embedded finance, and global payment trends, becoming a recognized thought leader.

• Cross-Functional Mobility: Potential to transition into senior roles within Product Management, Corporate Development, or GTM leadership, leveraging a strong understanding of the financial workflow.

• Industry Influence: Opportunity to represent Coupa at industry events, contribute to thought leadership, and influence the direction of B2B payments and treasury solutions.

📝 Enhancement Note: This role offers a high-impact opportunity for a seasoned professional to shape the future of Coupa's financial solutions. The growth trajectory is steep, leading towards executive leadership and significant strategic influence within the fintech and enterprise SaaS space.

🌐 Work Environment

Office Type: Coupa operates with a hybrid work model, meaning employees will split their time between working remotely and in a physical Coupa office. This offers a blend of focused remote work and collaborative in-person interaction.

Office Location(s): The role is based in Bogota, Colombia, indicating a presence in a key Latin American business hub. Specific office details would be provided upon inquiry, but it's expected to be a modern, professional workspace designed for collaboration.

Workspace Context:

• The hybrid model fosters a flexible work environment, allowing for focused individual work at home and collaborative brainstorming, team meetings, and relationship-building in the office.

• Employees are expected to have access to the necessary technology and tools to perform their roles effectively, both remotely and in the office, supporting seamless workflow across locations.

• Opportunities for direct interaction with colleagues from various departments (Product, GTM, Finance) are available, encouraging knowledge sharing and cross-functional synergy.

Work Schedule: A hybrid schedule typically involves 2-3 days per week in the office, with the remaining days remote. Specific days may be determined by team coordination or individual preference within guidelines. The role demands flexibility to accommodate global meetings and strategic initiatives.

📝 Enhancement Note: The hybrid work environment is standard for many tech companies, balancing flexibility with the benefits of in-person collaboration. For a strategic role like this, effective communication and coordination across remote and in-office settings are crucial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review applications and conduct a brief screening call to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: An in-depth discussion with the hiring manager (likely a VP/SVP) to evaluate strategic thinking, domain expertise, leadership style, and alignment with the role's core responsibilities.

• Cross-functional Interviews: Meetings with key stakeholders from Product Management, GTM, Finance, or Corporate Development to assess collaboration skills, ability to influence, and understanding of their respective functions.

• Case Study/Presentation: Candidates will likely be asked to prepare and present a strategic analysis or product strategy proposal related to B2B Payments, Treasury, or Working Capital, demonstrating their problem-solving skills, strategic thinking, and communication abilities.

• Executive Interview: A final interview with a senior executive to confirm strategic alignment, leadership potential, and overall fit for Coupa.

Portfolio Review Tips:

• Focus on Strategic Impact: Showcase how your work directly influenced product direction, market strategy, or revenue growth. Quantify results whenever possible.

• Structure Your Case Studies: For each example, clearly define the problem, your approach/strategy, the actions taken, and the measurable outcomes. Use a STAR (Situation, Task, Action, Result) method.

• Highlight Cross-Functional Experience: Demonstrate your ability to collaborate with and influence diverse teams, presenting examples of successful partnerships.

• Showcase Domain Expertise: Clearly articulate your deep understanding of B2B Payments, Treasury, and Working Capital, using relevant terminology and insights.

• Tailor to Coupa: Research Coupa's current offerings, market position, and strategic priorities to tailor your examples and discussion points.

Challenge Preparation:

• Market Analysis: Be prepared to analyze a specific market segment within fintech or financial workflows, identify opportunities, and propose strategic actions.

• Strategic Frameworks: Familiarize yourself with common product strategy frameworks (e.g., Porter's Five Forces, SWOT, Ansoff Matrix) and be ready to apply them.

• Financial Acumen: Brush up on financial modeling, ROI calculations, and business case development for strategic investments.

• Stakeholder Management: Prepare examples of how you've managed conflicting priorities, built consensus, and driven alignment across different departments.

📝 Enhancement Note: The interview process will heavily scrutinize strategic thinking, domain expertise, and leadership capabilities. A well-curated portfolio demonstrating impact and a clear understanding of Coupa's strategic objectives will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management Platforms: Tools like Jira, Confluence, Aha!, Productboard for roadmap planning, backlog management, and documentation.

• Collaboration Suites: Microsoft 365 (Teams, Word, Excel, PowerPoint) or Google Workspace for communication, document creation, and presentations.

• CRM Systems: Salesforce or similar for understanding customer data, sales cycles, and GTM alignment.

Analytics & Reporting:

• Business Intelligence (BI) Tools: Tableau, Power BI, Looker for data analysis, trend identification, and performance reporting.

• Financial Modeling Software: Advanced Excel capabilities, potentially specialized financial analysis tools.

• Data Warehousing/ETL Tools: Familiarity with how data is sourced and managed within an enterprise SaaS environment.

CRM & Automation:

• Marketing Automation Platforms: Eloqua, Marketo (less direct, but understanding their role in GTM is useful).

• Workflow Automation Tools: Understanding of how automation impacts financial processes, though direct tool usage might be less critical than strategic understanding.

• Integration Platforms: Awareness of how different financial systems (ERP, Treasury Management Systems, Payment Gateways) integrate is beneficial.

📝 Enhancement Note: While this role is strategic, familiarity with the tools that enable data analysis, collaboration, and product management is important. The emphasis is on understanding how these tools support strategic decision-making and operational efficiency within the financial workflow space.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A focus on understanding and solving complex customer problems related to spend management and financial optimization.

• Innovation & AI-Driven: Embracing new technologies, particularly AI, to create intelligent solutions and provide predictive insights.

• Collaboration & Transparency: Working effectively across teams, sharing knowledge openly, and fostering a transparent environment.

• Data-Driven Decision Making: Relying on data, analytics, and financial rigor to guide strategy and measure impact.

• Execution Excellence: A commitment to driving initiatives to completion with high quality and measurable business outcomes.

Collaboration Style:

• Cross-functional Partnership: Expected to build strong relationships and collaborate closely with Product, Engineering, GTM, Finance, and Corporate Development.

• Influence & Consensus Building: The role requires influencing stakeholders and building consensus for strategic direction, often through data-backed arguments and clear communication.

• Knowledge Sharing: Encouraging the sharing of market insights, competitive intelligence, and strategic best practices across teams.

• Agile & Iterative: While strategic, the approach likely involves iterative planning and adaptation based on market feedback and performance data.

📝 Enhancement Note: Coupa's emphasis on AI and community data suggests a culture that values innovation and leveraging collective intelligence. The hybrid work model implies a need for strong communication and collaboration skills to maintain team cohesion and drive initiatives effectively.

⚡ Challenges & Growth Opportunities

Challenges:

• Market Complexity: Navigating the rapidly evolving landscape of B2B payments, treasury, and working capital solutions, including new fintech entrants and regulatory changes.

• Strategic Alignment: Ensuring alignment of product strategy with diverse stakeholder interests across Product, GTM, Finance, and Corporate Development.

• Driving Adoption: Developing strategies that not only innovate but also lead to successful customer adoption and commercialization of new financial solutions.

• Balancing Organic & Inorganic Growth: Effectively evaluating and integrating potential partnerships or acquisitions to complement organic product development.

• Hybrid Work Dynamics: Maintaining strong team cohesion and effective collaboration in a hybrid work environment.

Learning & Development Opportunities:

• Deepening Fintech Expertise: Continuous learning on emerging trends in embedded finance, real-time payments, blockchain, and AI in finance.

• Strategic Leadership Skills: Developing advanced skills in executive communication, negotiation, and influence.

• Industry Engagement: Opportunities to attend leading fintech and treasury conferences, network with industry experts, and contribute to thought leadership.

• Mentorship: Access to senior leadership within Coupa for guidance on career progression and strategic development.

📝 Enhancement Note: This role presents significant challenges due to the dynamic nature of the fintech and financial services market. However, these challenges are also opportunities for substantial professional growth and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you identified a significant market opportunity in the B2B payments or treasury space. How did you validate it, and what was the resulting strategy?" (Focus on market analysis, validation, and strategic planning).

• "Walk us through a complex, cross-functional initiative you led. What were the key challenges, how did you ensure alignment, and what was the outcome?" (Focus on leadership, collaboration, and execution).

• "How would you approach developing a product strategy for embedded finance solutions within Coupa's existing platform?" (Focus on strategic thinking, market understanding, and platform integration).

Company & Culture Questions:

• "What do you know about Coupa's approach to AI and community data, and how do you see it impacting our product strategy in financial solutions?" (Focus on understanding Coupa's differentiators).

• "How do you typically collaborate with GTM teams (Sales, Marketing) to ensure successful product commercialization?" (Focus on cross-functional partnership and GTM alignment).

Portfolio Presentation Strategy:

• Tell a Story: Structure your case studies as narratives, highlighting the problem, your unique contribution, the challenges overcome, and the tangible impact.

• Quantify Everything: Use metrics and data to demonstrate the business value of your strategic initiatives (e.g., revenue growth, cost savings, market share increase, efficiency gains).

• Focus on "Why": Clearly articulate the strategic rationale behind your decisions and recommendations.

• Be Prepared for Deep Dives: Anticipate questions about your methodology, assumptions, and alternative approaches.

• Showcase Financial Acumen: Demonstrate your ability to think in terms of ROI, P&L impact, and strategic investment.

📝 Enhancement Note: Preparation should focus on demonstrating strategic leadership, deep domain expertise in financial workflows, and the ability to drive impact through cross-functional collaboration. Quantifiable results and clear articulation of strategic thinking will be key.

📌 Application Steps

To apply for this Product Strategy Director position:

• Submit your application through the provided application link on jobs.lever.co.

• Portfolio Customization: Curate a portfolio that highlights 2-3 key projects demonstrating your strategic planning, market analysis, and cross-functional leadership in B2B Payments, Treasury, or Working Capital optimization. Quantify impact wherever possible.

• Resume Optimization: Tailor your resume to emphasize experience in product strategy, financial operations, fintech, enterprise SaaS, and GTM strategy, using keywords from the job description (e.g., "Product Strategy," "B2B Payments," "Treasury Management," "Working Capital Optimization," "Fintech," "Cross-functional Leadership").

• Interview Preparation: Practice articulating your strategic approach, financial modeling capabilities, and cross-functional collaboration experiences. Prepare specific examples using the STAR method and rehearse your portfolio presentation.

• Company Research: Thoroughly research Coupa's business model, product suite, recent news, and strategic initiatives, particularly their focus on AI and financial solutions, to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.