Product Strategy and Growth Marketer

📍 Job Overview

Job Title: Product Strategy and Growth Marketer

Company: Hammer Media

Location: Austin, Texas, United States

Job Type: Full-Time

Category: Product Marketing & Growth Operations

Date Posted: May 27, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive product strategy and growth initiatives for Hammer Media's core brands, including Calebhammer.com, Master Your Money, and Dollarwise.

• Identify audience pain points and market gaps to conceptualize and launch new financial products and services.

• Develop and execute comprehensive go-to-market strategies, sales messaging, and continuous growth loops.

• Own full-funnel performance, including CAC, LTV, and conversion rates, with a strong emphasis on data-driven decision-making and ROI.

• Leverage a deep understanding of the creator economy, YouTube, and social media marketing to drive engagement and customer acquisition within compliance guidelines.

📝 Enhancement Note: This role is positioned at the intersection of product management, marketing, and revenue operations, requiring a blend of strategic thinking, analytical rigor, and hands-on execution. The emphasis on "Product First, Growth Second" suggests a strategic approach where product development is informed by audience needs, and growth marketing then amplifies its reach and impact.

📈 Primary Responsibilities

• Core Portfolio Management: Serve as the primary growth architect for Calebhammer.com, Master Your Money, and Dollarwise, owning sales messaging, conversion funnels, and ongoing growth loops.

• Audience & Market Insight: Act as the voice of the audience, conducting deep dives into viewer/user pain points to identify unmet financial needs and opportunities for new product development.

• Product Ideation & Sourcing: Generate innovative product ideas to fill identified market gaps and determine the most efficient path to market, whether through internal development or white-label partnerships.

• Go-To-Market Strategy Execution: Lead the entire launch lifecycle for new products, defining positioning, messaging, and comprehensive marketing campaigns to ensure successful market introduction.

• Growth & Cross-Selling Initiatives: Design and implement targeted growth campaigns across all products, developing bundle offers and cross-sell flows to maximize customer lifetime value (LTV) and convert one-time viewers into long-term customers.

• Full Funnel Ownership & Optimization: Build, track, and analyze sales funnels, dashboards, and key performance indicators (KPIs) such as Customer Acquisition Cost (CAC) and LTV, focusing on trial-to-paid conversions for Dollarwise and sales funnels for the Master Your Money course suite.

• Creative Collaboration: Partner closely with internal Creative Strategists and Designers to brief them on product hooks and UI/UX requirements for high-converting marketing assets.

📝 Enhancement Note: The responsibilities highlight a strong ownership mandate, particularly in full-funnel performance and product launch strategy. The emphasis on "You Bring Receipts" strongly implies that candidates will be expected to demonstrate tangible success in conceptualizing, sourcing, and launching products with clear, measurable outcomes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Business, Product Management, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: 5-10 years of progressive experience in Product Marketing, Product Strategy, or a closely related Growth Marketing role, with a proven track record in SaaS, Fintech, or the digital creator economy.

Required Skills:

• Product Marketing & Strategy: Demonstrated ability to conceptualize, develop, and launch new products, understanding the full product lifecycle from ideation to go-to-market and ongoing optimization.

• Growth Marketing Expertise: Proven experience in designing and executing growth loops, conversion funnels, and cross-selling strategies to drive customer acquisition and LTV.

• Analytical Proficiency: Strong command of data analysis, comfortable working with spreadsheets, and deep understanding of KPIs, attribution models, and performance reporting.

• Go-To-Market (GTM) Strategy: Expertise in developing and executing successful GTM plans, including market positioning, messaging, and campaign management.

• Creator Economy Understanding: Genuine insight into how creator-led brands operate, particularly on platforms like YouTube and social media, with an understanding of audience engagement and trust-building.

• Sales & Conversion Focus: A relentless drive to understand customer buying behavior and optimize conversion rates at all stages of the funnel.

• SaaS/Fintech/Digital Creator Experience: Familiarity with the unique market dynamics, compliance considerations, and customer acquisition strategies within these sectors.

Preferred Skills:

• CRM & Automation Platforms: Hands-on experience with platforms like GoHighLevel or similar comprehensive CRM and marketing automation systems.

• UI/UX Principles: Ability to translate user needs into actionable UI/UX requirements for product development and marketing assets.

• White-Label Sourcing: Experience in identifying and managing third-party white-label partners for product development and fulfillment.

• Financial Literacy Domain Knowledge: An understanding of personal finance principles and common audience challenges in this space.

📝 Enhancement Note: The "You Bring Receipts" requirement is critical and suggests that candidates should prepare a portfolio or be ready to discuss specific examples of products they have conceptualized, sourced, or launched, detailing the process, challenges, and measurable results. The experience level implies a need for strategic thinking and independent execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Launch Case Studies: Detailed examples of products you have personally conceptualized, sourced, or created, including the problem statement, solution, go-to-market strategy, and quantifiable launch results.

• Growth Funnel Optimization: Demonstrations of how you have designed, implemented, and optimized sales funnels, showcasing improvements in conversion rates, CAC, and LTV.

• Cross-Selling & Bundling Strategies: Case studies illustrating successful cross-selling initiatives or bundle offers that increased customer lifetime value.

• KPI & Performance Dashboards: Examples of key performance indicator (KPI) dashboards you've built or utilized to track performance, analyze trends, and drive decision-making.

• Audience Research & Product Ideation: Evidence of how you've translated audience pain points or market research into concrete product ideas and validated their market potential.

Process Documentation:

• Workflow Design: Examples of how you've documented and optimized workflows for product launches, marketing campaigns, or sales funnels.

• Automation Implementation: Showcases of how you've leveraged CRM and automation tools to streamline processes, improve efficiency, and enhance customer journeys.

• Performance Measurement Frameworks: Documentation of the frameworks and methodologies used to measure the success of products and marketing initiatives, including attribution models and ROI calculations.

📝 Enhancement Note: Given the role's emphasis on tangible results and a "Product First, Growth Second" approach, a robust portfolio is essential. It should not just list responsibilities but clearly articulate actions taken, strategic decisions made, and the resulting business impact, especially concerning product launches and growth metrics.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Strategy and Growth Marketer with 5-10 years of experience in a high-growth tech/media company in Austin, Texas, the estimated annual salary range is $100,000 - $150,000. This range can vary based on the candidate's specific experience, demonstrated impact, and negotiation.

Benefits:

• Relocation Assistance: A comprehensive package to support candidates moving to Austin, making the transition smoother.

• Office Perks: Stocked snack bar, catered lunches, and a vibrant, pet-friendly office environment in East Austin.

• Unlimited Paid Time Off (PTO): A flexible approach to time off, emphasizing trust and results over strict hours.

• Comprehensive Health Coverage: 100% employer-paid premiums for employee health, dental, and vision insurance.

• Retirement Savings: 401(k) plan with a company match to support long-term financial planning.

• Stipends & Events: A lunch stipend for daily meals and regular, engaging quarterly team-building activities.

Working Hours: Standard full-time hours (approximately 40 hours per week) are expected, with flexibility managed by the individual to achieve results. The on-site requirement suggests a need for consistent availability during core business hours.

📝 Enhancement Note: The salary estimate is derived from analyzing similar roles in Austin, Texas, considering the specified experience level (5-10 years) and the tech/media industry context. Benefits are directly pulled from the provided description, highlighting Hammer Media's commitment to employee well-being and a positive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media & FinTech Education. Hammer Media operates at the convergence of digital content creation and financial technology, leveraging viral content to build educational platforms. This unique positioning requires a blend of creative marketing, audience engagement, and practical product development.

Company Size: Mid-sized (likely 50-200 employees, based on the rapid growth and team structure described). This size suggests an agile environment where individuals can have significant impact, but also a need for structured processes to scale effectively.

Founded: Three years ago, indicating a fast-paced, growth-oriented startup environment with a proven model and a clear trajectory for expansion.

Team Structure:

• Marketing Team Focus: This role sits directly within the Marketing team, emphasizing a close link between audience understanding, product strategy, and campaign execution.

• Cross-Functional Collaboration: Close collaboration is expected with internal Creative Strategists, Designers, and potentially product development teams (whether internal or external partners).

• Reporting: Likely reports to a Marketing Director or Head of Product/Growth, with direct interaction with senior leadership given the strategic nature of the role.

Methodology:

• Audience-Centric Product Development: Decisions are driven by deep understanding of viewer/user pain points and unmet financial needs.

• Fast-Paced Execution: A culture that values "brainstorm today, document it, and ship it tomorrow," indicating a bias for action and rapid iteration.

• Data-Driven Growth: Emphasis on tracking KPIs, conversion rates, CAC, and LTV to inform marketing strategies and product roadmap.

• Radical Accountability: A core value suggesting ownership, transparency, and a commitment to delivering measurable results.

Company Website: https://jobs.workable.com/company/27bRDFcJ91TKirr443iLnx/jobs-at-hammer-media (Company Jobs Page)

📝 Enhancement Note: The company's mission to transform viral content into practical financial tools, supported by a platform like Dollarwise, suggests a strong emphasis on educational impact and user empowerment. The culture is described as "high-energy, collaborative, and focused on radical accountability," which is typical of high-growth startups aiming for rapid scaling.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level position within the Product Marketing and Growth Operations domain. It requires a blend of strategic product ideation, market analysis, and hands-on execution of growth marketing campaigns. The scope includes owning core brand portfolios and driving revenue through product launches and optimization.

Reporting Structure: The role sits within the Marketing team and will likely report to a Marketing Director or Head of Growth. Collaboration will be extensive with creative, design, and potentially product development teams. Direct interaction with senior leadership on product strategy and market opportunities is expected.

Operations Impact: This role has a direct and significant impact on Hammer Media's revenue generation and customer engagement. By identifying and launching successful new products and optimizing existing ones, the Product Strategy and Growth Marketer will directly influence customer lifetime value (LTV), acquisition costs (CAC), and overall business growth. Their work bridges the gap between audience interest and monetizable offerings, playing a critical role in the company's ecosystem expansion.

Growth Opportunities:

• Product Leadership: Opportunity to grow into a senior product management or head of product role as the company scales its product offerings.

• Strategic Marketing Leadership: Potential to lead broader marketing initiatives or specialize further in growth strategy and operations.

• Fintech/Creator Economy Expertise: Deepen expertise in a rapidly growing and dynamic industry, becoming a key player in its evolution.

• Entrepreneurial Experience: Gain invaluable experience in a fast-paced, high-growth startup environment, contributing directly to company success and learning best practices in product development and market expansion.

📝 Enhancement Note: The role offers a unique blend of product development and growth marketing, providing a stepping stone to broader leadership roles in emerging media and FinTech sectors. The emphasis on "startup speed" and "radical accountability" suggests that individuals who thrive in dynamic, results-oriented environments will find significant growth potential.

🌐 Work Environment

Office Type: In-office team environment located in East Austin, Texas. Hammer Media believes in the power of in-person collaboration for idea generation and rapid problem-solving.

Office Location(s): East Austin, Texas. Specific address details would typically be provided upon further engagement. This location is known for its vibrant tech and creative scene.

Workspace Context:

• Collaborative Hub: The East Austin office is designed to foster collaboration, featuring a stocked snack bar, catered lunches, and a pet-friendly atmosphere. This setup encourages informal interactions and team bonding.

• Resource-Rich: Access to necessary tools and technology, including CRM and automation platforms, to support campaign execution and data analysis.

• Team Interaction: Opportunities for daily interaction with colleagues across different functions, promoting a shared understanding of company goals and fostering a strong team spirit.

Work Schedule: Full-time, on-site. While core business hours are expected for collaboration and team engagement, the company's culture may allow for some flexibility in daily schedules, provided targets are met and team needs are accommodated.

📝 Enhancement Note: The emphasis on an in-office environment underscores Hammer Media's commitment to fostering a strong, collaborative culture. Candidates should be comfortable working in a shared physical space and actively participating in team dynamics. The perks like catered lunches and a stocked snack bar are designed to enhance the on-site experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the "You Bring Receipts" requirement and core qualifications.

• Hiring Manager Interview: Discussion focused on your background, experience with product conceptualization, launch strategies, and growth marketing execution. Expect questions about specific campaigns and product successes.

• Skills Assessment/Case Study: A practical exercise or case study designed to evaluate your approach to identifying market gaps, developing product ideas, outlining go-to-market strategies, and projecting growth metrics. This may involve analyzing a hypothetical scenario or a past Hammer Media product.

• Team/Cross-Functional Interviews: Meetings with potential colleagues (e.g., Creative Strategist, Designer) to assess cultural fit, collaboration style, and ability to brief and work with creative teams.

• Final Interview: Likely with a senior leader (e.g., Head of Marketing, CEO) to discuss strategic vision, cultural alignment, and long-term contribution potential.

Portfolio Review Tips:

• Quantify Everything: For each product launch or growth initiative, clearly state the objective, your role, the actions taken, and the measurable results (e.g., revenue generated, LTV increase, conversion rate improvement, CAC reduction).

• Showcase the "Receipts": Be ready to walk through specific examples of products you conceptualized, sourced, or created. Detail the market research, product definition, GTM plan, and post-launch optimization.

• Highlight Process & Tools: Explain the methodologies you used for market analysis, product ideation, funnel building, and performance tracking. Mention specific tools (e.g., CRM, analytics platforms) and how you leveraged them.

• Tailor to Hammer Media: Understand Hammer Media's business model (creator-led content, FinTech platform) and tailor your examples to demonstrate relevant experience and understanding of their market.

• Focus on Impact: Emphasize how your work drove business outcomes and contributed to revenue growth and customer loyalty.

Challenge Preparation:

• Market Gap Analysis: Be prepared to identify potential unmet financial needs for Hammer Media's audience and propose product solutions.

• Go-To-Market Planning: Outline a high-level GTM strategy for a new financial product, including target audience, key messaging, channels, and success metrics.

• Funnel Optimization Scenarios: Discuss how you would improve conversion rates for a specific funnel (e.g., trial to paid for Dollarwise, course sales for Master Your Money).

• Creator Economy Marketing: Be ready to discuss how to market financial tools effectively to a creator audience while maintaining trust and adhering to compliance.

📝 Enhancement Note: The interview process is designed to test for both strategic thinking and execution capability, with a strong emphasis on past performance and tangible results ("receipts"). A well-curated portfolio that demonstrates impact through data and specific examples will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• CRM & Automation: Experience with GoHighLevel or similar comprehensive CRM and marketing automation platforms is a significant plus. This includes proficiency in managing customer data, designing automated workflows, email marketing, lead nurturing, and sales pipeline management.

• Analytics & Reporting: Strong command of web analytics tools (e.g., Google Analytics), funnel tracking software, and business intelligence platforms for monitoring KPIs like CAC, LTV, and conversion rates.

• Project Management: Familiarity with project management tools (e.g., Asana, Trello, Jira) for managing product launch timelines and marketing campaign execution.

• Spreadsheets: Advanced proficiency in spreadsheet software (e.g., Excel, Google Sheets) for data analysis, modeling, and performance reporting.

Analytics & Reporting:

• Dashboard Creation: Ability to build and interpret performance dashboards to visualize key metrics for stakeholders.

• Attribution Modeling: Understanding of various attribution models to accurately assess channel performance and marketing ROI.

• Conversion Rate Optimization (CRO) Tools: Familiarity with tools or methodologies used to analyze user behavior and optimize conversion paths.

CRM & Automation:

• Workflow Design: Expertise in designing and implementing automated customer journeys and marketing sequences.

• Data Management: Skill in maintaining clean and organized customer data within a CRM system.

• Integration: Understanding of how CRM and automation tools integrate with other systems (e.g., payment gateways, content platforms) to ensure seamless data flow.

📝 Enhancement Note: Proficiency in CRM and automation platforms, particularly GoHighLevel, is highlighted as a key advantage. The role requires a strong analytical toolkit, emphasizing the ability to not only track but also interpret data to drive actionable insights and optimize marketing and product performance.

👥 Team Culture & Values

Operations Values:

• Radical Accountability: A commitment to taking ownership of responsibilities, delivering on promises, and being transparent about progress and outcomes. This applies to both individual contributions and team commitments.

• Data-Driven Decision Making: A strong reliance on data, metrics, and analytics to inform strategy, measure success, and identify areas for improvement in products and marketing campaigns.

• Audience-Centricity: A deep understanding and focus on the needs, pain points, and desires of the audience, ensuring that products and marketing efforts resonate and provide genuine value.

• Startup Speed & Agility: Embracing a fast-paced environment where quick decision-making, rapid iteration, and efficient execution are paramount.

• Collaboration & Teamwork: A belief that the best ideas and solutions emerge from working together, fostering an environment of open communication and mutual support.

Collaboration Style:

• In-Person Synergy: The company values in-office collaboration, suggesting a culture where spontaneous discussions, brainstorming sessions, and shared problem-solving are encouraged.

• Cross-Functional Integration: The role necessitates close collaboration with creative, design, and potentially product teams, requiring clear communication and the ability to translate business needs into actionable briefs.

• Feedback Culture: An environment likely open to constructive feedback, where ideas are shared freely, and continuous improvement is a shared goal.

📝 Enhancement Note: The emphasis on "radical accountability" and "startup speed" suggests a culture that is results-oriented and expects high levels of individual contribution and proactivity. The value placed on in-office collaboration highlights the importance of team dynamics and interpersonal communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creator Brand with Product Monetization: Marketing financial tools to a creator audience requires careful messaging to maintain trust and authenticity, avoiding overly aggressive sales tactics that could alienate the audience.

• Rapid Product Iteration & Scaling: As a fast-growing company, there will be pressure to continually innovate, launch new products, and scale existing ones quickly while maintaining quality and market fit.

• Data Integration & Attribution: Effectively tracking and attributing conversions across multiple platforms and product lines (Calebhammer.com, Master Your Money, Dollarwise) can be complex.

• White-Label Partnership Management: If leveraging white-label solutions, managing external partners to ensure quality, timely delivery, and brand consistency can present unique challenges.

Learning & Development Opportunities:

• Deep FinTech & Creator Economy Expertise: Opportunity to become a subject matter expert in a rapidly evolving and high-demand intersection of industries.

• Product Strategy & Launch Mastery: Hone skills in end-to-end product lifecycle management, from ideation and sourcing to GTM strategy and post-launch optimization.

• Advanced Growth Marketing Techniques: Develop sophisticated skills in funnel optimization, cross-selling, customer segmentation, and performance analytics.

• Cross-Functional Leadership: Gain experience working closely with creative, design, and potentially engineering teams, enhancing leadership and communication capabilities.

• Entrepreneurial Skill Development: Thrive in a startup environment, learning firsthand about rapid scaling, market adaptation, and building a business from the ground up.

📝 Enhancement Note: The challenges presented are typical of a high-growth company in the digital media and FinTech space, particularly one leveraging creator content. The growth opportunities are substantial, offering a path for significant career advancement and skill development within specialized, high-demand fields.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you identified a significant market gap for a product. What was the product, how did you validate it, and what were the launch results?" (Focus on your "receipts" for product ideation and launch.)

• "Walk us through a successful growth loop or cross-selling strategy you implemented. What were the key mechanics, metrics, and outcomes?" (Demonstrate your funnel optimization and LTV expansion skills.)

• "How would you approach positioning and messaging for a new financial literacy product targeting a creator-savvy audience, ensuring trust and compliance?" (Assess your understanding of the creator economy and marketing ethics.)

• "Imagine we want to increase trial-to-paid conversion for Dollarwise by 15% in the next quarter. What steps would you take?" (Evaluate your problem-solving and CRO approach.) Company & Culture Questions:

• "What excites you most about Hammer Media's mission and its approach to financial literacy?" (Show your research and alignment with company values.)

• "How do you approach radical accountability in your work, especially in a fast-paced startup environment?" (Assess your work ethic and fit with company culture.)

• "Describe your experience working within a collaborative, in-office team. How do you contribute to a positive team dynamic?" (Gauge your collaboration style and fit.) Portfolio Presentation Strategy:

• Structure Your Case Studies: For each key example, clearly outline: Problem/Opportunity -> Your Solution/Strategy -> Actions Taken -> Results (Quantified).

• Highlight "Receipts" Prominently: Be ready to deep-dive into 1-2 of your strongest product conceptualization/launch examples.

• Data Visualization: Use simple charts or graphs to illustrate key metrics like conversion rates, LTV, CAC, or ROI.

• Tool Proficiency: Briefly mention the tools you used (e.g., GoHighLevel, Google Analytics) and how they enabled your success.

• Concise & Impactful: Keep your presentation focused and highlight the business impact of your contributions. Be prepared for follow-up questions on your decision-making process.

📝 Enhancement Note: Candidates should prepare to discuss specific, quantifiable achievements and demonstrate a deep understanding of product strategy, growth marketing, and the creator economy. The interview process will likely involve a blend of strategic questioning, tactical problem-solving, and cultural fit assessment.

📌 Application Steps

To apply for this Product Strategy and Growth Marketer position:

• Submit your application through the provided Workable link.

• Curate Your Portfolio: Select 2-3 of your strongest product launch or growth marketing case studies that best demonstrate your ability to conceptualize, source, launch, and grow products, especially within SaaS, Fintech, or the creator economy. Ensure these highlight your "receipts" with clear, quantifiable results.

• Optimize Your Resume: Tailor your resume to emphasize experience in Product Marketing, Product Strategy, Growth Marketing, Go-To-Market execution, and CRM/automation platforms. Use keywords from the job description and quantify your achievements wherever possible.

• Prepare Your "Receipts" Narrative: Practice articulating your portfolio examples clearly and concisely, focusing on your specific contributions, strategic decisions, and the measurable impact you delivered. Be ready to discuss your process and challenges.

• Research Hammer Media: Familiarize yourself with Caleb Hammer's content, the Master Your Money course, and the Dollarwise platform. Understand their audience, mission, and business model to better tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.