Product Strategy & Development Lead, APAC

📍 Job Overview

Job Title: Product Strategy & Development Lead, APAC

Company: Neuberger Berman

Location: Hong Kong, Hong Kong

Job Type: FULL_TIME

Category: Product Management / Strategy (Asset Management)

Date Posted: 2026-06-23

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• Lead the strategic direction and development of investment products for the Asia Pacific (APAC) region.

• Drive connectivity and consensus-building across investment, client coverage, and operational platforms for product positioning.

• Oversee a regional Product Strategy & Development team responsible for the entire product lifecycle from concept to implementation.

• Champion new product ideas, leveraging market intelligence to assess and facilitate product opportunities aligned with business objectives.

• Ensure existing product lines remain competitive in terms of performance, fees, and positioning, while staying abreast of regulatory changes.

📝 Enhancement Note: While the input job title is "Product Strategy & Development Lead, APAC," the core responsibilities and requirements strongly align with a senior product management or product strategy role within the asset management industry, specifically focused on Go-to-Market (GTM) strategy and product lifecycle management within the APAC region. The emphasis on driving consensus, market intelligence, and commercial viability suggests a role that bridges strategy, development, and business execution, typical of senior GTM operations functions.

📈 Primary Responsibilities

• Facilitate the end-to-end development and implementation of new business plans, products, and funds, from initial research and business case development through to successful launch.

• Spearhead product development initiatives by creating compelling proposals and presenting strategic findings and recommendations to senior management.

• Conduct in-depth analysis of the market and competitor landscape to identify emerging investment trends, themes, and product flows, performing both regular periodic analysis and ad-hoc research.

• Continuously monitor the existing product range to ensure competitive positioning, fund performance, fee structures, and overall market relevance.

• Proactively stay informed about and analyze regulatory changes impacting investment products within the APAC region.

• Integrate and implement strategic initiatives across the business to drive product innovation and market penetration.

• Supervise pricing and market sizing analyses for specific product launches to ensure commercial viability and strategic alignment.

• Conduct detailed competitor comparison and analysis to inform product strategy and positioning.

• Support the development of the firm's overarching product strategy by establishing clear product goals and prioritization frameworks.

• Assist in supporting the Firm’s risk management process, particularly concerning the review and approval of new investment products.

• Supervise, train, and develop other members of the Product Strategy & Development team, fostering a high-performing and collaborative unit.

📝 Enhancement Note: The responsibilities listed are typical for a senior product leader in asset management. The "integration and implementation of strategic initiatives" and "supporting the Firm's risk management process" highlight the operational and GTM coordination aspects of this role, requiring strong process management and cross-functional collaboration skills.

🎓 Skills & Qualifications

Education:

• University degree is essential.

• A CFA (Chartered Financial Analyst) or other relevant professional designations are considered a significant plus. Experience:

• Demonstrable experience in product development, product structuring, or other directly relevant experience within the asset management industry is mandatory.

• Specific experience with alternative investment strategies and related investment vehicles is especially important and highly valued.

• Ideal candidates will possess experience with the development of a diverse range of investment products tailored for the Asia-Pacific market, including cross-border registered funds and locally registered fund structures. Required Skills:

• Product Strategy & Development: Proven ability to define and execute product roadmaps, from ideation through to launch and lifecycle management.

• Market Intelligence & Competitive Analysis: Expertise in gathering, synthesizing, and analyzing market data, competitor activities, and industry trends to identify product opportunities and threats.

• Asset Management Expertise: Deep understanding of investment capabilities across equities, fixed income, and alternative investments, including multi-asset class and ESG approaches.

• Strategic Planning & Business Case Development: Strong ability to visualize, prioritize, and deliver a comprehensive business plan with a clear commercial orientation.

• Regulatory Acumen: Familiarity with the regulatory frameworks and compliance requirements impacting investment products in the Asia Pacific region.

• Project Management: Excellent organizational, time management, and planning skills to manage multiple complex initiatives simultaneously.

• Cross-functional Collaboration: Ability to work effectively with diverse teams across investment, sales, marketing, legal, compliance, and operations departments.

• Communication & Presentation: Strong verbal and written communication skills, with the ability to synthesize complex research and conceptual work into clear, actionable deliverables and articulate views on strategies and products effectively.

Preferred Skills:

• Fluency in Asian Languages: Proficiency in relevant Asian languages, such as Cantonese and/or Mandarin, is preferred, enhancing communication and market penetration capabilities.

• Pricing & Market Sizing: Experience in conducting detailed pricing and market sizing analyses for new product launches.

• Risk Management: Understanding of risk management processes within the context of new product review and approval.

📝 Enhancement Note: The "10+ Years" experience level implied by the AI assessment suggests this role requires a seasoned professional capable of strategic leadership and significant operational oversight. The emphasis on "alternatives strategies" and "APAC specific products" points to a specialized skill set crucial for success in this particular market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Lifecycle Management Documentation: Showcase examples of developed product strategies, business cases, and launch plans, demonstrating a structured approach from concept to market.

• Market Analysis Case Studies: Present case studies detailing how market intelligence, competitive analysis, and trend identification informed product strategy and development decisions.

• Product Performance & Competitiveness Reviews: Provide evidence of monitoring existing product ranges, including analysis of performance metrics, fee structures, and competitive positioning improvements.

• Regulatory Impact Assessments: Illustrate experience in analyzing and adapting product strategies in response to evolving regulatory landscapes within the APAC region.

• Cross-functional Collaboration Frameworks: Demonstrate how you have facilitated collaboration and driven consensus among diverse stakeholder groups (investment, sales, legal, operations) to achieve product objectives.

Process Documentation:

• New Product Development Workflow: Document a typical workflow for developing and launching new investment products, highlighting key stages, decision points, and stakeholder involvement.

• Market Research & Opportunity Assessment Process: Outline a systematic process for identifying, researching, and assessing the commercial viability of new product ideas.

• Product Lifecycle Monitoring & Optimization Process: Describe a process for ongoing monitoring of existing products, including performance tracking, competitive benchmarking, and iterative improvements.

• Regulatory Compliance Integration Process: Detail how regulatory requirements are integrated into the product development and management process to ensure adherence.

📝 Enhancement Note: For a role at this seniority, a portfolio demonstrating strategic impact and process ownership is critical. The emphasis on the APAC region and alternative investments means candidates should curate examples that specifically address these areas, showcasing their ability to navigate complex regional markets and specialized asset classes.

💵 Compensation & Benefits

Salary Range:

Given the seniority of the role (10+ years of experience), the location (Hong Kong), and the specialized nature of product strategy within asset management, the estimated annual base salary range for a Product Strategy & Development Lead, APAC in Hong Kong is approximately HKD 1,500,000 - HKD 2,500,000. This range can vary based on specific experience, qualifications, and the candidate's negotiation.

Benefits:

• Comprehensive Health Insurance: Including medical, dental, and vision coverage for employees and potentially dependents.

• Retirement Savings Plan: Contribution towards a retirement or pension fund, common in Hong Kong.

• Annual Performance Bonus: Discretionary bonus based on individual and firm performance, typically a significant component of total compensation for senior roles.

• Professional Development Support: Funding for relevant certifications (e.g., CFA continuation), training programs, and industry conferences.

• Paid Time Off: Generous annual leave, sick leave, and public holidays in accordance with Hong Kong labor laws.

• Visa Sponsorship: Available for qualified candidates, indicating support for international talent acquisition.

• Potential for Equity/Long-Term Incentives: Depending on the firm's structure, there may be opportunities for long-term incentive plans.

Working Hours:

The standard working hours are typically 40 hours per week, aligning with the FULL_TIME employment type. However, given the nature of the role, particularly in a global financial hub like Hong Kong and covering the dynamic APAC region, flexibility and willingness to work beyond standard hours may be required to meet deadlines, attend global calls, and manage urgent market developments.

📝 Enhancement Note: The salary range is estimated based on data for senior financial services roles in Hong Kong, considering the specific industry (asset management), function (product strategy), and regional responsibility (APAC). The inclusion of visa sponsorship is a significant benefit for international candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Asset Management / Financial Services. Neuberger Berman is a global investment management firm with a long history, known for its diverse investment capabilities and commitment to client success. The firm operates in a highly regulated and competitive global financial market.

Company Size: Neuberger Berman is a large, established financial institution. This typically means structured processes, extensive resources, and a professional environment with a global reach, offering stability and opportunities for large-scale impact.

Founded: Neuberger Berman was founded in 1939, providing a rich history and deep-rooted expertise in investment management. This longevity suggests a culture that values experience, long-term perspective, and enduring client relationships.

Team Structure:

• Product Strategy & Development Team: This team is regionally aligned for APAC and likely comprises specialists in product management, market analysis, and potentially fund structuring. It functions as a hub for product innovation and lifecycle management.

• Reporting Structure: The Lead will report to senior regional or global product leadership, likely within the Global Product group. They will also lead and mentor a team of product professionals.

• Cross-functional Collaboration: This role is inherently cross-functional, requiring constant interaction with investment teams (equity, fixed income, alternatives), client coverage (sales and relationship management), marketing, legal, compliance, risk management, and operations teams across APAC and potentially globally.

Methodology:

• Data-Driven Decision Making: Emphasis on rigorous market analysis, performance tracking, and financial modeling to support product strategy and development decisions.

• Strategic Planning & Execution: A structured approach to developing and implementing product roadmaps, ensuring alignment with firm-wide strategic objectives.

• Agile & Iterative Development (where applicable): While financial products can have longer development cycles, the principles of iterative review and adaptation based on market feedback and performance are likely employed.

• Risk-Conscious Approach: Strong integration with risk management and compliance processes to ensure all product initiatives meet regulatory and fiduciary standards.

Company Website: https://www.nb.com/

📝 Enhancement Note: The company's established nature and global presence suggest a need for strong process adherence and stakeholder management skills. The Product Strategy & Development Lead will need to navigate a complex organizational structure to drive initiatives forward.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership position, equivalent to a Director or Senior Manager level within a product development or GTM strategy function in asset management. It requires substantial experience in product management, strategic planning, and market analysis within the financial services industry.

Reporting Structure: The role reports into senior Product leadership, likely Global Head of Product or Head of Product for EMEA/APAC, and directly manages a team of product professionals. This position is critical for translating global product strategy into regional execution.

Operations Impact: This role has a direct impact on Neuberger Berman's revenue generation and market positioning in the crucial APAC region. Successful product development and strategic positioning directly contribute to asset growth, client acquisition, and the firm's overall commercial success in the region. The role influences the firm's product offering, market competitiveness, and ultimately, its financial performance.

Growth Opportunities:

• Global Product Leadership: Potential to advance into a broader global product strategy role, overseeing product development across multiple regions or asset classes.

• Head of APAC Product: Progression to lead the entire product function for the APAC region, potentially with expanded scope beyond strategy and development.

• Specialization in Alternative Investments: Deepening expertise in alternative strategies, becoming a recognized subject matter expert within the firm and industry.

• Transition to Business Unit Leadership: Leveraging product and market knowledge to move into broader business management or regional leadership roles within Neuberger Berman.

• Mentorship and Team Development: Opportunities to build and mentor high-performing teams, developing leadership skills and shaping future product talent.

📝 Enhancement Note: The "10+ Years" experience level implies this role is a significant step in an operations or product career. The growth opportunities suggest a clear path for ambitious professionals looking to make a substantial impact on a global financial firm.

🌐 Work Environment

Office Type: This is an on-site role located in Hong Kong, a major global financial hub. Neuberger Berman likely operates modern office spaces designed for professional financial services, emphasizing security, technology infrastructure, and collaborative work areas.

Office Location(s): The primary office is in Hong Kong. This location offers access to a vibrant financial ecosystem, talent pool, and key regional markets. Specific office details would be provided during the interview process.

Workspace Context:

• Collaborative Environment: The workspace will likely support collaboration through meeting rooms, hot-desking areas, and open-plan seating arrangements to foster interaction with colleagues.

• Technology & Tools: Expect access to advanced financial data terminals (e.g., Bloomberg, Refinitiv), robust IT infrastructure, and relevant software for data analysis, presentations, and communication.

• Team Interaction: Opportunities for regular interaction with the APAC Product Strategy & Development team, as well as frequent engagement with investment professionals, sales teams, and other functional departments.

Work Schedule: The role is full-time, typically based around standard business hours in Hong Kong (Asia/Hong_Kong timezone). However, due to the APAC regional focus and potential global interactions, flexibility in working hours may be necessary to accommodate different time zones for calls, meetings, and urgent market events.

📝 Enhancement Note: The on-site requirement in Hong Kong points to a need for candidates who are either based in the region or willing to relocate, and who thrive in a traditional office-based financial services environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A preliminary call with HR or a recruiter to assess basic qualifications, interest, and cultural fit.

• Hiring Manager Interview: In-depth discussion with the hiring manager (likely a senior leader in Global Product) to evaluate strategic thinking, product development expertise, and leadership potential. This may involve case study discussions.

• Team Interviews: Meetings with key team members and cross-functional stakeholders (e.g., investment heads, sales leaders) to assess collaboration style, technical knowledge, and ability to build consensus.

• Senior Leadership Interview: A final interview with a senior executive (e.g., Head of Global Product, Regional Head) to confirm strategic alignment and overall suitability for the role and firm.

• Case Study/Presentation: Candidates may be asked to prepare and present a strategic product proposal, market analysis, or a review of an existing product's performance and potential improvements.

Portfolio Review Tips:

• Curate for APAC & Alternatives: Select examples that specifically highlight your experience in developing products for the APAC market and with alternative investment strategies.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your product initiatives, such as AUM growth, revenue generation, market share increase, or successful regulatory navigation.

• Showcase Strategic Thinking: Clearly articulate the strategic rationale behind your product decisions, including market opportunity assessment, competitive positioning, and alignment with business goals.

• Detail Process Ownership: Illustrate your understanding and management of the product lifecycle, from ideation and business case development through to launch, monitoring, and optimization.

• Highlight Collaboration: Provide examples of how you effectively partnered with investment teams, sales, legal, compliance, and operations to bring products to market.

Challenge Preparation:

• Strategic Product Proposal: Be prepared to outline a strategy for a new product or to revitalize an existing one, considering market trends, competitive landscape, regulatory environment, and commercial viability for the APAC region.

• Market Analysis Presentation: Practice synthesizing complex market data and competitor information into concise, actionable insights and recommendations.

• Cross-functional Scenario: Be ready to discuss how you would handle a situation involving conflicting priorities or differing opinions among investment, sales, and compliance teams regarding a new product launch.

• Regulatory Landscape Discussion: Demonstrate an understanding of key regulatory considerations for investment products in major APAC markets (e.g., Hong Kong, Singapore, China).

📝 Enhancement Note: The case study/presentation component is crucial for senior product roles. Candidates should prepare a compelling narrative that showcases their strategic acumen, market understanding, and ability to drive results in a complex financial environment.

🛠 Tools & Technology Stack

Primary Tools:

• Financial Data & Analytics Platforms: Bloomberg Terminal, Refinitiv Eikon, FactSet for market data analysis, news, and research.

• CRM Systems: Salesforce or similar for understanding client needs, sales pipeline, and distribution channel performance.

• Product Lifecycle Management (PLM) Software: Potentially specialized internal or third-party tools for managing product roadmaps and development workflows.

• Presentation Software: Microsoft PowerPoint or similar for creating compelling strategic proposals and reports.

Analytics & Reporting:

• Data Analysis Tools: Advanced Excel skills are essential. Experience with data visualization tools like Tableau or Power BI for creating dashboards and reports for senior management.

• Business Intelligence (BI) Tools: Internal BI platforms for accessing and analyzing sales, performance, and AUM data.

• Statistical Software (Optional): R or Python for more advanced quantitative analysis of market trends or product performance, especially relevant for alternative investments.

CRM & Automation:

• Internal Systems: Familiarity with Neuberger Berman's proprietary systems for fund data, investor relations, and reporting.

• Workflow Automation Tools (Limited): While direct automation might be managed by other departments, understanding how processes can be streamlined or automated is beneficial.

📝 Enhancement Note: Proficiency with financial data terminals and strong analytical skills are non-negotiable. The ability to translate raw data into strategic insights and clear presentations is paramount for this role.

👥 Team Culture & Values

Operations Values:

• Client Focus: A deep commitment to understanding and meeting the needs of institutional, intermediary, and high-net-worth clients.

• Integrity & Professionalism: Upholding the highest ethical standards and professional conduct in all dealings.

• Excellence: Striving for superior performance in product development, market analysis, and strategic execution.

• Collaboration: Working effectively across diverse teams and functions to achieve shared objectives.

• Innovation: Continuously seeking new product ideas and strategic approaches to meet evolving market demands.

• Data-Driven: Basing decisions on robust analysis and empirical evidence.

Collaboration Style:

• Partnership-Oriented: Building strong working relationships with investment teams, sales, legal, compliance, and operations to ensure seamless product development and market launch.

• Consensus-Driven: Skillful in navigating diverse stakeholder opinions and driving towards unified decisions that benefit the firm and its clients.

• Transparent Communication: Openly sharing information, insights, and challenges to foster trust and alignment.

• Feedback-Seeking: Actively soliciting and incorporating feedback from colleagues and stakeholders to refine strategies and processes.

📝 Enhancement Note: The emphasis on integrity, client focus, and collaboration is typical of established financial institutions. Candidates should demonstrate how their approach aligns with these core values.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complex APAC Regulations: The diverse and evolving regulatory landscapes across Asian markets present a significant challenge requiring constant vigilance and adaptation.

• Intense Regional Competition: The APAC asset management market is highly competitive, demanding innovative products and sharp strategic positioning to gain market share.

• Balancing Global Strategy with Local Needs: Effectively translating Neuberger Berman's global product strategy into localized offerings that resonate with specific APAC market demands.

• Driving Consensus Across Diverse Stakeholders: Aligning varied interests and priorities among investment teams, sales, legal, and compliance can be challenging.

• Staying Ahead of Market Trends: Rapidly evolving investment trends (e.g., AI, sustainable investing, digital assets) require continuous learning and agile product development.

Learning & Development Opportunities:

• Deepening Alternative Investment Expertise: Opportunities to become a recognized expert in alternative strategies, potentially through specialized training or by managing a portfolio of these products.

• Expanding Regional Market Knowledge: Gaining comprehensive insights into the nuances of various APAC financial markets and client segments.

• Leadership Development Programs: Access to internal or external leadership training to enhance management and strategic decision-making skills.

• Industry Conferences & Networking: Participation in leading asset management and product development conferences across the globe and within APAC.

• Mentorship: Opportunities to mentor junior team members and potentially be mentored by senior leaders within Neuberger Berman.

📝 Enhancement Note: This role offers significant opportunities for professional growth by tackling complex regional challenges and developing expertise in specialized investment areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for identifying and evaluating new product opportunities in a complex market like APAC. How do you balance market demand with internal capabilities and regulatory constraints?"

• "How would you approach developing a product strategy for [specific asset class, e.g., private credit] targeting institutional investors in Southeast Asia?"

• "Walk me through a time you successfully launched a new investment product. What were the key challenges, how did you overcome them, and what was the ultimate outcome?"

• "How do you ensure that a product maintains its competitive edge and relevance throughout its lifecycle?" Company & Culture Questions:

• "What do you know about Neuberger Berman's current product offerings and strategic priorities in APAC?"

• "How do you foster a collaborative environment when working with investment teams who may have different priorities than product development?"

• "Describe your approach to managing risk and compliance within the product development process."

• "How do you stay informed about industry trends and regulatory changes relevant to asset management in APAC?" Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps chronologically by product lifecycle stage or thematically by key responsibility (e.g., Strategy, Development, Launch, Monitoring).

• Storytelling: For each case study, clearly define the problem/opportunity, your strategic approach, the actions you took, the challenges you faced, and the quantifiable results achieved.

• Visuals: Use clear charts, graphs, and diagrams to illustrate market data, product structures, performance metrics, and workflow processes.

• Focus on Impact: Emphasize the business impact of your work – e.g., AUM growth, revenue generation, market share, client satisfaction.

• Tailor to APAC: Ensure your examples specifically address the complexities and opportunities within the APAC region.

📝 Enhancement Note: Be prepared to discuss specific products and markets within APAC. Demonstrating a concrete understanding of the region's financial landscape will be critical.

📌 Application Steps

To apply for this Product Strategy & Development Lead, APAC position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight experience in product strategy, product development, asset management, alternative investments, and specifically your work within the APAC region. Quantify achievements with metrics where possible.

• Craft a Compelling Cover Letter: Articulate your understanding of Neuberger Berman's business in APAC and how your unique skills and experience align with the role's demands, especially concerning product innovation and regional market penetration.

• Prepare Your Portfolio: Curate 2-3 key case studies that demonstrate your end-to-end product development lifecycle experience, market analysis capabilities, and successful product launches, with a strong emphasis on APAC and alternative investments. Be ready to present these effectively.

• Research Neuberger Berman: Familiarize yourself with the firm's history, investment capabilities, global presence, and recent news, particularly concerning their APAC strategy and product offerings.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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