Product Manager UX & Go-to-Market

📍 Job Overview

Job Title: Product Manager UX & Go-to-Market

Company: TEC-IT Datenverarbeitung GmbH

Location: Steyr, Upper Austria, Austria

Job Type: Full-time

Category: Product Management / Go-to-Market Operations

Date Posted: September 02, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Define and refine product vision, target audiences, value propositions, and strategic roadmaps for B2B software products.

• Conduct in-depth analysis of customer needs, usage patterns, support inquiries, market trends, and competitive landscapes to inform product strategy.

• Develop and implement intuitive user flows, information architecture, and UX/UI concepts, collaborating closely with engineering for successful execution.

• Formulate clear requirements, user stories, and acceptance criteria, effectively prioritizing the product backlog and managing competing objectives.

• Partner with Marketing and Sales teams to craft compelling product positioning, messaging, and sales enablement collateral.

• Plan and execute cross-functional releases, launches, and marketing campaigns to drive successful market adoption.

• Analyze product feedback, usage data, and market reception to derive actionable insights for continuous product, packaging, and pricing improvements.

📝 Enhancement Note: While the title includes "UX & Go-to-Market," the core responsibilities and qualifications strongly indicate a Product Management role with a significant emphasis on both user experience design and market launch strategies. This hybrid focus is critical for success in translating technical capabilities into market-ready solutions. The role requires a blend of strategic product thinking, user-centric design, and commercial acumen, aligning with GTM operations principles.

📈 Primary Responsibilities

• Develop and continuously refine the product vision, target audience definition, value proposition, and strategic roadmap.

• Systematically analyze customer problems, usage scenarios, support tickets, emerging market trends, and competitor offerings.

• Design and implement user flows, information architecture, UX/UI concepts, and prototypes, ensuring seamless integration with the development lifecycle.

• Clearly articulate requirements, user stories, and acceptance criteria, while effectively managing and prioritizing the product backlog and resolving objective conflicts.

• Collaborate with Marketing and Sales departments to define product positioning, messaging strategies, product website content, and sales collateral.

• Plan and orchestrate cross-functional releases, product launches, and go-to-market campaigns to ensure successful market entry and adoption.

• Evaluate product feedback, usage analytics, and market response to identify and implement improvements in product features, packaging, and pricing strategies.

📝 Enhancement Note: The responsibilities highlight a need for strong analytical skills in understanding market dynamics and customer needs, coupled with a strategic approach to product development and launch. For operations professionals, this translates to understanding how product strategy directly impacts sales pipeline, customer acquisition costs, and overall revenue generation. The emphasis on cross-functional collaboration is key, requiring strong communication and alignment with sales and marketing operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Computer Science, Engineering, Business, Marketing, or a related field is typically expected for product management roles of this scope.

Experience: Several years of experience in product management, as a Product Owner, or in a comparable software product role.

Required Skills:

• Proven experience in product management or a similar software-focused role.

• Strong product sense and a keen eye for UX, UI, visual clarity, and consistent user experiences.

• Practical experience in product positioning, product marketing, go-to-market strategy, campaign management, or sales enablement.

• Technical understanding of APIs, SDKs, Cloud, Web, Mobile, or Desktop products.

• Demonstrated strength in product discovery, prioritization, requirements definition, and making data- and business-oriented decisions.

• Excellent German and English communication skills, with the ability to convey ideas clearly and take ownership across different departments. Preferred Skills:

• Experience with agile development methodologies (Scrum, Kanban).

• Familiarity with user research methodologies and usability testing.

• Knowledge of market analysis and competitive intelligence tools.

• Experience in B2B software environments.

• Proficiency in project management tools and collaboration platforms.

📝 Enhancement Note: The requirements emphasize a blend of strategic product thinking, user-centric design, and commercial execution. For operations candidates, demonstrating experience in translating product features into sales enablement materials, understanding customer segmentation for targeted GTM campaigns, and leveraging data to drive product decisions will be highly advantageous. Technical understanding is crucial for effective collaboration with engineering and for grasping the nuances of API/SDK-driven products.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of product roadmaps you have developed, highlighting strategic planning and prioritization methodologies.

• Present case studies of successful product launches or go-to-market campaigns, detailing your role in positioning, messaging, and market entry.

• Include examples of user experience (UX) and user interface (UI) concepts or prototypes you have designed, demonstrating your ability to create intuitive user journeys.

• Provide evidence of how you have translated customer feedback and market analysis into actionable product requirements or user stories. Process Documentation:

• Document your approach to product discovery and requirements gathering, including methods for stakeholder interviews and competitive analysis.

• Illustrate your process for backlog management and prioritization, detailing how you balance competing demands and align with business objectives.

• Outline your strategy for cross-functional collaboration, particularly in working with engineering, marketing, and sales teams to bring a product to market.

• Describe your process for analyzing product performance metrics and user data to inform iterative product improvements and strategic adjustments.

📝 Enhancement Note: For this role, a portfolio should not just list achievements but demonstrate a structured approach to product management and GTM execution. Candidates should be prepared to walk through the "why" and "how" behind their product decisions, showing their ability to connect user needs, business goals, and technical feasibility. This is where operations professionals can shine by illustrating how their product strategies directly influenced sales performance and market adoption metrics.

💵 Compensation & Benefits

Salary Range: Based on the provided information, the minimum gross salary is EUR 4,200 per month for a full-time position (38.5 hours/week). This translates to approximately EUR 50,400 annually. Given the experience level (2-5 years), location (Steyr, Austria), and the nature of the role, a competitive range for a Product Manager with UX and GTM responsibilities would likely fall between EUR 50,000 - EUR 65,000 per year. The final salary will depend on the candidate's specific qualifications, experience, and any applicable collective bargaining agreements.

Benefits:

• Flexible working hours to accommodate work-life balance.

• Hybrid work model offering a blend of on-site and remote work.

• Comprehensive product onboarding to ensure a thorough understanding of TEC-IT's software offerings.

• Opportunities to work with established B2B software products that have diverse international applications.

• Significant design freedom to create user-friendly, visually clear, and market-compelling products.

• Short communication lines with development, support, marketing, sales, and management teams, fostering efficient collaboration.

Working Hours: 38.5 hours per week, with a flexible hybrid model.

📝 Enhancement Note: The stated minimum salary of EUR 4,200 gross per month aligns with the lower end of mid-level Product Manager salaries in Austria, particularly outside major metropolitan hubs like Vienna. The "kollektivvertragliches Mindestgehalt" (collective agreement minimum salary) suggests adherence to Austrian labor laws and industry standards, which often include provisions for salary increases based on experience and qualifications. The provided benefits emphasize flexibility and direct impact, which are attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Software / IT Services. TEC-IT operates in the B2B software development sector, providing internationally utilized solutions. This industry demands continuous innovation, a strong focus on user experience, and effective market penetration strategies.

Company Size: TEC-IT Datenverarbeitung GmbH is a medium-sized company, likely employing between 50-250 individuals based on typical company structures in this sector. This size often fosters a collaborative environment with direct access to leadership and a clear understanding of how individual contributions impact the business.

Founded: 1996. With over 25 years of experience, TEC-IT has established itself as a reliable and experienced player in the software market, indicating a stable and mature organization with a proven track record.

Team Structure:

• The Product Management team likely works in close proximity to R&D, Marketing, and Sales, forming a cross-functional unit.

• Reporting structures are expected to be relatively flat, allowing for direct communication and quick decision-making.

• Collaboration is key, with product managers acting as central hubs connecting different departments to ensure cohesive product development and market execution. Methodology:

• Data-driven decision-making is a core aspect, utilizing customer feedback, usage analytics, and market research to guide product strategy.

• A focus on agile principles is probable, enabling iterative development and rapid response to market changes.

• Emphasis on clear communication and documentation to ensure alignment across all teams involved in product lifecycle management.

Company Website: https://www.tec-it.com

📝 Enhancement Note: For operations professionals, a medium-sized company like TEC-IT offers the advantage of tangible impact and visibility. The direct lines of communication mean that operations strategies can be implemented and their results observed relatively quickly. Understanding the company's long-standing presence in the market suggests a solid foundation and a commitment to quality, which can be leveraged in GTM messaging.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Manager, requiring several years of experience. It serves as a crucial bridge between technical product development and market success, demanding a blend of strategic thinking, user empathy, and commercial execution. Individuals in this role are expected to take significant ownership and drive product initiatives from conception through launch and iteration.

Reporting Structure: The Product Manager will likely report to a Head of Product, Product Director, or a senior executive responsible for product strategy. They will work closely with development teams (engineers, designers), marketing specialists, and sales representatives. This cross-functional reporting and collaboration structure is typical for roles that sit at the intersection of product and GTM.

Operations Impact: The Product Manager's impact on revenue is significant and multifaceted. By defining a compelling product vision, ensuring excellent user experience, and crafting effective go-to-market strategies, they directly influence customer acquisition, adoption rates, customer retention, and ultimately, revenue growth. Their work ensures that the product meets market needs and is effectively communicated and sold to the target audience.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas such as UX strategy, product marketing, or data-driven product development.

• Leadership: Progress to Senior Product Manager, Group Product Manager, or Head of Product roles, managing larger teams and portfolios.

• Cross-functional Advancement: Transition into roles within Product Marketing, Sales Enablement, or even broader GTM Strategy roles, leveraging their deep product understanding.

• Skill Development: Opportunities to lead major product initiatives, mentor junior product managers, and contribute to shaping the company's overall product strategy.

📝 Enhancement Note: For operations professionals, this role offers a direct path to influencing revenue and market strategy. The growth opportunities highlight a clear career trajectory within product management and related GTM functions, emphasizing the value of strategic product thinking and market execution skills. The ability to demonstrate impact on sales pipeline and customer acquisition will be key for career progression.

🌐 Work Environment

Office Type: The role requires regular presence in the Steyr office, suggesting a hybrid work model with a physical office as the primary base for collaboration and focused work. This environment is likely designed to facilitate team interaction and project alignment.

Office Location(s): Steyr, Upper Austria, Austria. This location offers a balance between a strong regional business presence and access to talent. Specific details about office accessibility, amenities, and public transport links would be beneficial for candidates.

Workspace Context:

• A collaborative office setting is expected, with opportunities for face-to-face interaction with development, marketing, and sales teams.

• The presence of necessary tools and technology for product management, design, and communication is assumed.

• The environment likely encourages open communication and knowledge sharing, crucial for effective product development and GTM planning.

Work Schedule: The standard work schedule is 38.5 hours per week, with flexibility offered through the hybrid model and flexible working hours. This allows operations professionals to manage their time effectively while ensuring project timelines and collaborative needs are met.

📝 Enhancement Note: The hybrid model and flexible working hours are key considerations for operations professionals who often balance analytical work with collaborative meetings. The emphasis on in-office presence suggests that team collaboration, brainstorming sessions, and direct stakeholder engagement are highly valued, which is typical for roles that bridge product and GTM functions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, CV, and the provided product example to assess suitability and experience.

• Hiring Manager Interview: A discussion focused on your product management philosophy, experience in UX/UI, and go-to-market strategies. Expect questions about your approach to product vision, roadmap development, and stakeholder management.

• Team/Cross-functional Interview: An opportunity to meet with key team members from development, marketing, or sales to assess cultural fit and collaborative style. You may be asked to discuss how you would approach specific product challenges or GTM scenarios.

• Case Study/Presentation: You might be asked to prepare a short presentation or case study based on a provided prompt or a significant product/UX/GTM initiative from your past. This will assess your analytical, strategic, and communication skills.

• Final Interview: Potentially with senior leadership to discuss overall strategic alignment and confirm fit.

Portfolio Review Tips:

• Focus on Impact: For your product example, clearly articulate the problem you solved, your specific role, the solution implemented, and the measurable results (e.g., increased user engagement, improved conversion rates, successful market launch metrics).

• Showcase Process: Detail your thought process, the methodologies you used (discovery, prioritization, design, GTM planning), and how you navigated challenges.

• UX/UI Clarity: If showcasing design work, ensure it's presented clearly and highlights user-centric principles. Explain your design decisions and their rationale.

• GTM Strategy: For GTM examples, describe your positioning, messaging, target audience, and launch activities. Quantify the success of the launch where possible.

• Conciseness: Be prepared to present your example concisely within a given timeframe, focusing on the most impactful aspects.

Challenge Preparation:

• Product Strategy: Be ready to discuss how you would develop a product strategy for a new feature or product, considering market needs, competitive landscape, and technical feasibility.

• UX/UI Problem Solving: Prepare to analyze a given UX scenario and propose solutions, focusing on user needs and business objectives.

• Go-to-Market Planning: Practice outlining a go-to-market plan for a software product, including target audience, positioning, messaging, and launch activities.

• Prioritization Scenarios: Anticipate questions about how you would prioritize features or address conflicting stakeholder demands.

📝 Enhancement Note: The application process emphasizes practical demonstration of skills through examples and potentially case studies. For operations professionals, this is an excellent opportunity to highlight their analytical capabilities, their understanding of market dynamics, and their ability to translate product features into tangible business outcomes and revenue generation. The request for a "short example for a product, user experience, or market launch" is a direct cue to prepare a focused, results-oriented case study.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management Platforms: Tools like Jira, Confluence, Aha!, Productboard, or similar for backlog management, roadmap planning, and documentation.

• UX/UI Design Tools: Proficiency with tools such as Figma, Sketch, Adobe XD, or InVision for wireframing, prototyping, and UI design.

• Analytics & Data Visualization: Experience with tools like Google Analytics, Mixpanel, Amplitude, Tableau, or Power BI for analyzing user behavior, product performance, and market data.

• CRM Systems: Familiarity with CRM platforms like Salesforce, HubSpot, or Microsoft Dynamics for understanding customer segmentation and sales processes.

Analytics & Reporting:

• Web Analytics: Google Analytics or similar for tracking website traffic, user engagement, and conversion funnels.

• Product Analytics: Tools like Mixpanel, Amplitude, or Pendo for in-depth analysis of user behavior within the software.

• Business Intelligence: Tableau, Power BI, or Looker for creating dashboards and reports to communicate key performance indicators (KPIs) to stakeholders.

CRM & Automation:

• CRM: Understanding of how CRM data informs product strategy and GTM efforts.

• Marketing Automation: Familiarity with platforms like HubSpot, Marketo, or Pardot to understand campaign execution and lead nurturing processes.

• Integration Tools: Awareness of how different systems (CRM, analytics, development tools) integrate to provide a unified view.

📝 Enhancement Note: A strong understanding of the technology stack is crucial for this role. For operations professionals, demonstrating proficiency in tools that bridge product development with sales and marketing execution (e.g., CRM integration, analytics for GTM effectiveness) will be a significant advantage. The ability to leverage data from these tools to inform product decisions and optimize GTM strategies is paramount.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: A commitment to using data and customer insights to drive product development and GTM strategies, ensuring that decisions are informed and impactful.

• User-Centricity: Placing the user experience at the forefront of all product decisions, striving to create intuitive, valuable, and visually appealing software.

• Collaboration & Ownership: Fostering a culture where team members take ownership of their areas, collaborate effectively across departments, and communicate openly to achieve shared goals.

• Efficiency & Agility: Embracing efficient processes and agile methodologies to quickly adapt to market changes, deliver value iteratively, and maintain a competitive edge.

• Quality & Reliability: Upholding high standards for product quality, reliability, and consistency, reflecting TEC-IT's established reputation in the B2B software market.

Collaboration Style:

• Cross-functional Integration: Encouraging seamless collaboration between Product, Engineering, Marketing, and Sales teams, with the Product Manager acting as a key liaison.

• Open Feedback Culture: Promoting an environment where constructive feedback is regularly exchanged, leading to continuous improvement in products and processes.

• Knowledge Sharing: Facilitating the sharing of insights, best practices, and learnings across teams to foster collective growth and expertise.

📝 Enhancement Note: For operations professionals, aligning with these values means demonstrating a proactive, analytical, and collaborative approach. The emphasis on data-driven decisions and user-centricity directly supports GTM strategies, while ownership and collaboration are essential for successful product launches and ongoing market support.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing competing priorities and expectations from various stakeholders (customers, sales, engineering, leadership).

• Market Dynamics: Staying ahead of rapid technological advancements and evolving market demands in the B2B software landscape.

• Cross-functional Alignment: Ensuring consistent vision and execution across diverse teams with different objectives and working styles.

• Data Interpretation: Extracting actionable insights from complex datasets and translating them into concrete product improvements and GTM strategies.

Learning & Development Opportunities:

• Advanced Product Management: Pursuing certifications or training in areas like Agile Product Management, Product Strategy, or UX Design principles.

• GTM Specialization: Developing deeper expertise in product marketing, market analysis, or sales enablement through workshops and practical application.

• Technical Acumen: Enhancing understanding of specific technologies (e.g., cloud architecture, APIs, AI in software) relevant to TEC-IT's product portfolio.

• Leadership Skills: Opportunities to mentor junior team members, lead cross-functional projects, and contribute to strategic planning.

📝 Enhancement Note: The challenges presented are typical for product management roles that bridge technical development and market strategy. Operations professionals can leverage their analytical and problem-solving skills to address these challenges, particularly in data interpretation and cross-functional alignment. The growth opportunities align well with career paths focused on strategic impact and leadership within the GTM and product domains.

💡 Interview Preparation

Strategy Questions:

• "How would you define the product vision and roadmap for a B2B software product, considering market trends and customer feedback?" (Preparation: Outline your framework for vision setting, market analysis, and roadmap prioritization. Use examples.)

• "Describe a time you had to balance competing demands from different stakeholders (e.g., sales vs. engineering). How did you prioritize and communicate your decision?" (Preparation: Prepare a STAR method answer focusing on your decision-making process, communication skills, and ability to manage conflict.)

• "Walk me through your process for developing a Go-to-Market strategy for a new software feature or product." (Preparation: Detail your steps, including target audience identification, positioning, messaging, channel strategy, and launch plan. Be ready to discuss metrics.) Company & Culture Questions:

• "What interests you about TEC-IT and our software products?" (Preparation: Research TEC-IT's product suite, market position, and company values. Connect your skills and interests to their offerings.)

• "How do you ensure a user-friendly and intuitive experience in your product designs?" (Preparation: Discuss your UX/UI design process, tools you use, and examples of how you've improved user satisfaction.)

• "How do you see this role contributing to our overall business objectives and revenue growth?" (Preparation: Frame your responsibilities in terms of their impact on sales pipeline, customer acquisition, retention, and market share.) Portfolio Presentation Strategy:

• Structure: Begin with the problem statement, followed by your solution, your specific role, the process undertaken, and critically, the quantifiable results and impact (e.g., market adoption, revenue contribution, user engagement metrics).

• Visuals: Use clear, concise visuals for your product examples, roadmaps, or GTM plans. Ensure any UX/UI mockups are easy to understand.

• Storytelling: Frame your experience as a narrative. Explain the context, your actions, and the outcomes. Highlight key learnings and how you would apply them in the future.

• Conciseness: Be prepared to present your chosen example within a limited timeframe (e.g., 10-15 minutes), focusing on the most impactful aspects.

📝 Enhancement Note: The interview preparation should focus on demonstrating a holistic understanding of the product lifecycle, from initial conception and user design to market entry and performance analysis. Operations professionals should emphasize their ability to connect product strategy with commercial outcomes, using data and metrics to support their claims. The portfolio presentation is a critical opportunity to showcase this.

📌 Application Steps

To apply for this Product Manager UX & Go-to-Market position:

• Submit your application through the provided link on join.com.

• Tailor your CV: Highlight experience in Product Management, UX/UI, and Go-to-Market strategy. Quantify achievements with metrics related to product success, user adoption, or market penetration.

• Prepare your product example: Select a strong case study showcasing your impact on a product, user experience, or market launch. Be ready to present it clearly, focusing on results and your specific contribution.

• Research TEC-IT: Understand their product portfolio, target markets, and company values. Prepare to discuss why you are a good fit for their culture and mission.

• Practice your interview responses: Rehearse answers to common product management, UX, and GTM strategy questions, and be ready to discuss your portfolio example in detail.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.