Product Designer, Web Experience

📍 Job Overview

Job Title: Product Designer, Web Experience

Company: Zillow

Location: Remote-USA

Job Type: Full time

Category: Product Design / UX Design (Marketing Operations Focus)

Date Posted: 2026-09-08

Experience Level: 5+ years

Remote Status: Remote Solely

🚀 Role Summary

• Lead the User Experience (UX) strategy and vision for Zillow's Marketing Web surfaces, encompassing landing pages, microsites, and editorial content, with a strong emphasis on a component-based CMS and design system.

• Drive the evolution of a scalable design system library and guidelines to ensure brand and product cohesiveness across Zillow.com's marketing web presence, enabling marketers with self-service, reusable web patterns.

• Design growth-focused, device-adaptable web interfaces for both B2B and B2C audiences, meticulously balancing user needs with key business metrics and conversion rate optimization (CRO).

• Synthesize quantitative performance data and qualitative user insights to validate design decisions, identify friction points, and prioritize continuous improvements across all marketing web experiences.

📝 Enhancement Note: While this role is primarily Product Design, the "Marketing Web team" context, focus on CMS, collaboration with Marketing Tech & Operations, and emphasis on business metrics and conversion rates strongly align it with a Marketing Operations or GTM Operations lens. The candidate will be instrumental in enabling marketing efficiency and effectiveness through design.

📈 Primary Responsibilities

• Spearhead UX strategy and CMS design system vision across a diverse range of marketing web surfaces, including landing pages, microsites, onsite merchandising, and editorial blog content.

• Evolve and maintain a comprehensive design system library and guidelines for all marketing-owned web surfaces, ensuring brand consistency and a cohesive overall web platform experience for Zillow.com.

• Design self-service, reusable web patterns within Figma that achieve parity with Content Management System (CMS) capabilities, empowering marketers and reducing dependency on engineering for standard marketing use cases.

• Collaborate closely with CMS developers to design new, custom design patterns and CMS components that effectively meet marketing web use cases and bring the design system to life.

• Partner with the broader Product Design, Design Foundations, and Design Systems teams to ensure Marketing Web surfaces create a seamless user journey from campaign entry into Zillow's core product experience, sharing best practices, test results, and innovative solutions.

• Design growth-focused, device-adaptable web interfaces for both B2B and B2C marketing surfaces, strategically balancing user needs with critical business metrics and conversion rates.

• Work in close partnership with Marketing Tech & Operations to meticulously QA the build of designs, ensuring consistency and adherence to the established design system.

• Collaborate with B2B and B2C Marketing Web teams to translate complex business goals into actionable UX strategy and effective web design solutions.

• Conduct rigorous design reviews and provide constructive feedback to continuously enhance the marketing wayfinding and landing page experience.

• Stay abreast of the latest industry trends, best practices, and emerging technologies to drive innovation and foster continuous improvement within the marketing web domain.

• Synthesize quantitative performance data with qualitative user insights to validate design decisions, identify friction points, and prioritize strategic improvements across Marketing Web surfaces.

• Explore and integrate AI-enabled design and content creation tools to scale Marketing Web production efficiently, minimizing proportional engineering investment.

📝 Enhancement Note: The responsibilities highlight a strong need for strategic thinking in enabling marketing teams through design, which is a core function of marketing operations enablement. The emphasis on CMS capabilities, scalability, and collaboration with Marketing Tech & Operations further solidifies this connection.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is often preferred for roles of this nature, demonstrating a foundational understanding of design principles and user experience.

Experience: 5+ years of progressive experience in web marketing, product design, UX design, or a closely related field, with a proven track record of leading design projects from strategic conception through to successful implementation.

Required Skills:

• A compelling portfolio showcasing systems-level UX work, comprehensive web design experience across both B2B and B2C contexts, and demonstrable measurable business impact.

• Proven experience as a Product or UX Designer, with a history of leading Marketing UX design projects from strategy definition to successful implementation.

• Demonstrated experience shipping products or web-based projects that deliver meaningful results for both customers and businesses.

• Strong, practical understanding of user-centered design (UCD) principles and methodologies.

• Deep expertise in designing within component-based CMS and design-system environments, with a clear track record of raising standards for reuse and scalability (e.g., WordPress, or similar enterprise-level CMS).

• High proficiency in industry-standard design and prototyping tools such as Figma (primary), Sketch, Adobe XD, InVision, or similar platforms.

• Robust quantitative, analytical, and problem-solving skills; candidates must be highly comfortable with data analysis and adept at using data to understand performance, formulate recommendations, optimize user funnels, and influence strategic decisions.

• Excellent communication skills, with strong interpersonal abilities (both written and oral), and the capacity to clearly articulate and rationalize design decisions. The ability to build strong bridges with internal teams is crucial for executing key initiatives.

• Comfort and proficiency in navigating ambiguity and driving clarity within a fast-moving, dynamic environment.

• Skill in working collaboratively with cross-functional teams and adapting to evolving business needs.

• A systems thinking approach with the ability to identify, define, and scale patterns independently.

• A track record of validating design decisions through thorough research and testing, and translating findings into measurable improvements for both users and the business.

• Ability to effectively balance near-term Marketing delivery requirements with the strategic establishment of a scalable, future-ready foundation for Marketing Web. Preferred Skills:

• Experience with AI-enabled design and content creation tools for scaling production.

• Familiarity with A/B testing methodologies and interpreting test results to inform design iterations.

• Understanding of SEO best practices as they relate to web design and content structure.

• Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics) for performance tracking.

📝 Enhancement Note: The emphasis on a strong portfolio with "measurable business impact," "data analysis," and "optimizing funnels" points to a need for a candidate who understands the performance-driven nature of marketing operations and GTM strategy. The requirement for "systems thinking" and "design system" expertise is critical for enabling marketing scalability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase systems-level UX work, demonstrating an understanding of how individual components contribute to a larger, cohesive system.

• Present web design examples across both B2B and B2C marketing contexts, highlighting strategic user journeys and campaign objectives.

• Include case studies that clearly articulate measurable business impact, such as increased conversion rates, lead generation improvements, or enhanced user engagement metrics.

• Detail your experience in designing within or evolving component-based CMS environments, emphasizing reusability and scalability.

• Demonstrate your proficiency with design tools like Figma, including examples of component libraries, interactive prototypes, and design system documentation. Process Documentation:

• Provide examples of how you have documented design processes, from user research and ideation through to implementation and QA.

• Illustrate your approach to collaborating with engineering and marketing teams to ensure fidelity and successful deployment of designs.

• Showcase how you have used data and user feedback to iterate on and improve existing web processes and user flows.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating not just design aesthetic, but also strategic impact and operational efficiency, aligning with the core tenets of revenue and marketing operations. Emphasis on "systems-level UX" and "component-based CMS" directly relates to operational scalability and standardization.

💵 Compensation & Benefits

Salary Range:

• California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC: $125,900 - $201,100 annually.

• Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia: $119,600 - $191,000 annually.

• Other US Locations: Salary will be determined based on location, experience, and other factors, likely falling within a comparable range adjusted for regional cost of living.

Benefits:

• Equity awards based on factors such as experience, performance, and location.

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plans (e.g., 401(k)) with potential company match.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Parental leave and other family-focused benefits.

• Professional development opportunities, including training, conferences, and access to learning resources.

• Employee assistance programs and wellness initiatives.

Working Hours: 40 hours per week, with flexibility inherent in a remote role. The emphasis on project delivery and collaboration may require occasional adjustments to accommodate cross-functional team needs and critical deadlines.

📝 Enhancement Note: The salary ranges provided are specific to certain US states, reflecting a tiered compensation structure based on regional cost of living and market demand for specialized design and operations roles. The inclusion of "equity awards" and "professional development opportunities" are key benefits attractive to operations professionals seeking long-term growth and financial upside.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Real Estate and Technology. Zillow Group operates as a leading online real estate marketplace, providing data and tools for buyers, sellers, renters, and real estate professionals. Its services span buying, selling, financing, and renting, aiming to simplify and enhance the real estate transaction process.

Company Size: Zillow Group is a large, established publicly traded company. This implies a structured environment with established processes, dedicated departments, and opportunities for specialized career development within various functions, including marketing, technology, and operations.

Founded: Zillow was founded in 2006. This relatively long history in the tech and real estate space suggests a company that has navigated market shifts, evolved its strategies, and built a solid foundation of expertise and market presence.

Team Structure:

• The Marketing Web team is a specialized unit within Zillow's broader marketing organization, focused on optimizing the company's online presence for marketing campaigns and customer engagement.

• This team likely comprises specialists in areas such as UX/Product Design, Content Strategy, Marketing Technology, Marketing Operations, SEO, and potentially Data Analytics.

• The reporting structure would typically involve a Marketing Web Lead or Director, with designers collaborating closely with Product Marketing Managers, Campaign Managers, and CMS developers. Methodology:

• Data-Driven Decision Making: A strong emphasis on analyzing quantitative performance data (e.g., conversion rates, traffic, engagement metrics) and qualitative user insights to inform design strategies and product development.

• Agile Development & Iteration: Working in a fast-paced environment likely involves agile methodologies, with continuous iteration on designs based on feedback, testing, and evolving business requirements.

• Design Systems & Scalability: A core methodology involves building and maintaining robust design systems and reusable components to ensure brand consistency, efficiency, and scalability across marketing web surfaces.

• Cross-Functional Collaboration: A highly collaborative approach is essential, requiring close partnerships with engineering, marketing channels, product marketing, creative studio, and design foundations teams.

Company Website: https://www.zillow.com/

📝 Enhancement Note: Zillow's position as a major player in the online real estate market means that marketing operations and design are critical for driving customer acquisition and engagement. The emphasis on "Cloud HQ" and distributed work suggests a culture that values flexibility and empowering employees to work where they are most productive, which is a significant factor for remote operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior-level Product Designer with a specific focus on the marketing web experience. It requires a strategic mindset and the ability to lead UX initiatives, evolve design systems, and influence cross-functional teams. This level implies significant autonomy and responsibility for driving key aspects of the marketing web platform's success.

Reporting Structure: The Product Designer will report to a lead within the Marketing Web team, likely a Design Lead, UX Manager, or Director of Marketing Web. They will work closely with cross-functional partners in Marketing Channels, Product Marketing, Marketing Tech & Operations, Creative Studio, Design Systems, and Engineering.

Operations Impact: The Product Designer plays a crucial role in enabling Zillow's marketing efforts by creating intuitive, engaging, and high-performing web experiences. Their work directly impacts:

• Lead Generation & Conversion: Designing effective landing pages and user flows that drive B2B and B2C conversions.

• Brand Consistency & Perception: Ensuring a cohesive and professional brand experience across all marketing touchpoints.

• Marketing Efficiency: Developing reusable design patterns and a strong CMS design system that empowers marketing teams to launch campaigns faster and with less reliance on engineering.

• User Engagement: Creating content and merchandising experiences that capture and retain user interest.

• Data-Informed Optimization: Using analytics to identify opportunities for improvement and drive measurable growth.

Growth Opportunities:

• Specialization: Deepen expertise in marketing UX, design systems, and CMS integration within a large, dynamic organization.

• Leadership: Transition into a Design Lead or Managerial role within the Marketing Web team or a related product design function.

• Cross-Functional Mobility: Leverage experience in marketing operations and design to move into roles within Product Management, Marketing Strategy, or GTM Operations.

• Skill Expansion: Develop advanced skills in areas like AI-enabled design tools, advanced analytics interpretation, and strategic UX planning.

• Industry Impact: Contribute to the evolution of user experience in the critical online real estate sector.

📝 Enhancement Note: The role offers a unique blend of design and operational enablement. Growth opportunities could lead to roles that are more heavily focused on the "operations" side of marketing, such as Marketing Operations Manager or GTM Operations Lead, by leveraging the understanding of marketing technology, process optimization, and cross-functional enablement gained in this position.

🌐 Work Environment

Office Type: This is a fully remote position, aligning with Zillow's "Cloud HQ" strategy, which emphasizes distributed work and employee autonomy. This means there is no permanent corporate office workplace for this role.

Office Location(s): While the role is remote, employees are expected to reside in the United States. Specific tax and legal requirements may necessitate employees living in certain states for payroll and compliance purposes, as indicated by the salary range variations.

Workspace Context:

• Remote Collaboration: The work environment is primarily digital, relying heavily on communication and collaboration tools (e.g., Slack, Zoom, email) to connect with remote colleagues.

• Technology & Tools: Access to a robust suite of design, communication, and project management tools is essential. Zillow likely provides necessary software licenses and potentially hardware.

• Team Interaction: Opportunities for team interaction will occur through virtual meetings, brainstorming sessions, design critiques, and project-specific collaborations. Building strong relationships will require proactive communication.

• Flexibility: The remote nature offers significant flexibility in managing one's workday, provided that collaboration needs and deadlines are met.

Work Schedule: The standard work schedule is 40 hours per week. Given the remote nature and cross-functional collaboration, there might be an expectation for some flexibility to attend meetings across different time zones or address urgent project needs. The focus is on output and impact rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The fully remote nature of this role is a significant aspect for operations professionals who may seek work-life balance and location independence. The emphasis on "Cloud HQ" suggests a mature remote work infrastructure and culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application, focusing on your resume and portfolio to assess initial fit for the role and experience level.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, design philosophy, and approach to marketing web challenges. They will assess your understanding of UX strategy, design systems, and data-driven decision-making.

• Portfolio Presentation & Design Challenge: You will likely be asked to present a selection of your work from your portfolio, explaining your process, rationale, and the impact of your designs. A design challenge, potentially involving a case study or a specific problem to solve, might be part of this stage to evaluate your problem-solving skills and design thinking in a practical context.

• Cross-Functional Interviews: Interviews with key stakeholders from Marketing Channels, Marketing Tech & Operations, Product Marketing, and Engineering teams. These sessions will assess your collaboration style, communication skills, and ability to integrate designs with technical constraints and business objectives.

• Final Interview: A concluding interview, potentially with a senior leader, to assess overall fit, strategic thinking, and alignment with Zillow's culture and values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your experience in systems-level UX, B2B/B2C marketing web design, CMS integration, and measurable business impact.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), the solutions you implemented, and the quantifiable results achieved. Use data to support your claims.

• Highlight Systems Thinking: Emphasize projects where you contributed to or led the development/evolution of a design system or component library, demonstrating your understanding of scalability and reusability.

• Showcase Collaboration: Mention how you worked with engineers, marketers, and other stakeholders to bring your designs to life.

• Tailor to Zillow: If possible, include a case study or a conceptual project that addresses a challenge relevant to Zillow's marketing web presence or the real estate industry.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly understand the business goals, target audience, and any technical constraints provided.

• Focus on Process: Clearly articulate your thought process, how you approach problem-solving, and how you would leverage data and user insights.

• Prioritize & Justify: Be prepared to explain your design choices, prioritize features, and justify your decisions based on impact and feasibility.

• Consider Operations: Think about how your design would be implemented, maintained, and scaled within a CMS environment, and how it would impact marketing operations efficiency.

📝 Enhancement Note: The emphasis on a "portfolio demonstrating systems-level UX work," "measurable business impact," and "designing within component-based CMS" is critical. Candidates should prepare to discuss how their design work directly contributes to marketing efficiency and GTM success, not just aesthetic appeal.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for design, prototyping, and design system management. Proficiency in creating reusable components, variants, and interactive prototypes is essential.

• Sketch / Adobe XD / InVision: Familiarity with these or similar design and prototyping tools may be beneficial for understanding existing workflows or collaborating with teams using different software.

Analytics & Reporting:

• Google Analytics / Adobe Analytics: Essential for understanding web traffic, user behavior, campaign performance, and conversion metrics. The ability to interpret this data to inform design decisions is key.

• Data Visualization Tools (e.g., Tableau, Looker): While not explicitly mentioned, experience with tools that help visualize and communicate performance data can be advantageous.

CRM & Automation:

• CMS Platforms (e.g., WordPress, or custom internal systems): Deep experience designing for and understanding the capabilities and limitations of Content Management Systems is a core requirement.

• Marketing Automation Platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud): Familiarity with how marketing automation workflows are integrated with web experiences can be helpful.

• Project Management Tools (e.g., Jira, Asana, Trello): Standard tools for managing design tasks, sprints, and cross-functional project workflows.

Other Relevant Tools:

• User Research Platforms (e.g., UserTesting.com, Lookback): For conducting usability testing and gathering qualitative feedback.

• Collaboration Tools (e.g., Slack, Microsoft Teams, Zoom): For communication and virtual collaboration within a remote team.

📝 Enhancement Note: The explicit mention of Figma and CMS proficiency, coupled with the need for data analysis for performance and conversion optimization, highlights the operational aspect of this design role. The candidate must understand how their designs integrate with marketing technology stacks and contribute to measurable marketing outcomes.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A fundamental commitment to understanding and serving the needs of both B2B and B2C customers through intuitive and effective web experiences.

• Data-Driven Innovation: A strong belief in leveraging quantitative data and qualitative insights to inform design decisions, optimize performance, and drive continuous improvement.

• Collaboration & Transparency: An emphasis on building strong working relationships across diverse teams (marketing, engineering, product, operations) and maintaining open communication regarding design processes, decisions, and outcomes.

• Efficiency & Scalability: A drive to create reusable solutions, robust design systems, and leverage technology (like CMS and AI tools) to enable marketing teams to operate more efficiently and scale their efforts.

• Adaptability & Growth: A culture that embraces change, encourages continuous learning, and empowers individuals to take on new challenges in a fast-evolving digital landscape.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with Marketing Channels, Product Marketing, Marketing Tech & Operations, and Engineering to ensure designs are aligned with business goals, technically feasible, and operationally sound.

• Feedback-Rich Environment: A willingness to both give and receive constructive feedback during design reviews and project discussions to elevate the quality of work.

• Knowledge Sharing: A culture that encourages sharing best practices, learnings from user research and data analysis, and innovative solutions across teams to foster collective growth.

• Empowerment through Design: Collaborating with marketing teams to empower them with self-service tools and patterns that reduce their reliance on engineering for routine web updates and campaign execution.

📝 Enhancement Note: The emphasis on "efficiency & scalability" and "empowerment through design" directly speaks to the operational enablement aspect of the role. This designer is expected to be a partner in improving the efficiency and effectiveness of marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing B2B/B2C Needs: Designing for diverse audiences with potentially conflicting needs and business objectives across Zillow's various marketing efforts.

• CMS Limitations & Engineering Dependencies: Navigating the constraints of existing CMS platforms and minimizing reliance on engineering for standard marketing web builds, while still designing innovative solutions.

• Data Interpretation & Actionability: Effectively synthesizing complex quantitative and qualitative data into actionable design insights and prioritizing improvements that yield measurable business impact.

• Maintaining Design System Scalability: Ensuring the design system remains robust, adaptable, and easy to use as Zillow's marketing needs and web presence evolve.

• Integrating AI Tools: Exploring and effectively integrating new AI-enabled design and content creation tools to enhance production efficiency without compromising quality or brand integrity.

Learning & Development Opportunities:

• Advanced UX Strategy: Deepen strategic thinking in areas like growth design, conversion rate optimization (CRO), and user journey mapping within a large-scale digital product.

• Design Systems Expertise: Become a leader in evolving and managing complex design systems for a major consumer-facing platform.

• Marketing Technology Integration: Gain a deeper understanding of how design interfaces with marketing automation, CMS, and analytics platforms, bridging the gap between design and operations.

• AI in Design: Develop practical skills in leveraging AI tools for design ideation, content generation, and workflow optimization.

• Cross-Functional Leadership: Enhance skills in influencing stakeholders, driving consensus, and leading design initiatives across multiple departments.

📝 Enhancement Note: The challenges presented highlight the need for a candidate who can think strategically about process improvement and operational efficiency, not just aesthetic design. The growth opportunities point towards developing expertise that is highly valuable in both design and GTM/Marketing Operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led UX strategy for a marketing web surface. What were the business goals, and how did your design approach contribute to achieving them?" (Prepare a case study focusing on strategy, execution, and impact).

• "How do you approach building and evolving a design system for a large organization like Zillow? Provide an example of a reusable pattern you designed and how it improved efficiency." (Focus on systems thinking, scalability, and operational benefits).

• "Walk us through a project where you used data analysis (quantitative and/or qualitative) to identify a friction point in a user journey and implement a design solution that resulted in measurable improvement." (Emphasize data-driven decision-making and ROI). Company & Culture Questions:

• "Based on your research, what do you see as Zillow's biggest marketing web challenges, and how would your design expertise help address them?" (Demonstrate understanding of Zillow's business and industry).

• "How would you collaborate with our Marketing Tech & Operations team to ensure your designs are effectively implemented and maintained within our CMS?" (Highlight your understanding of operational constraints and collaboration).

• "Describe Zillow's 'Cloud HQ' strategy. How do you see that impacting your role and how would you ensure effective collaboration in a distributed environment?" (Show awareness of Zillow's work culture). Portfolio Presentation Strategy:

• Structure for Impact: For each case study, clearly define the problem, your role, the key decisions made, the design process, the solution, and the quantifiable results.

• Highlight Operational Enablement: Explicitly mention how your designs contributed to marketing efficiency, scalability, or reduced operational overhead through reusable components or CMS optimization.

• Data Integration: Showcase how you used data (performance metrics, user insights) to inform your design decisions and measure success.

• Systems Thinking: Clearly articulate your understanding of design systems and how your work contributes to a cohesive and scalable web experience.

• Concise & Engaging: Be prepared to present your work concisely, focusing on the most impactful aspects, and engage in a dialogue about your process and rationale.

📝 Enhancement Note: Interview preparation should focus on demonstrating an understanding of how design directly impacts marketing operations, efficiency, and business outcomes. Candidates should be ready to discuss their experience with CMS, design systems, and data-driven optimization in a way that resonates with operational objectives.

📌 Application Steps

To apply for this Product Designer, Web Experience position:

• Submit your application through the Zillow Group External Job Board via the provided URL.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating systems-level UX, B2B/B2C marketing web design, and quantifiable business impact. Tailor your case studies to highlight how your designs enabled marketing efficiency and scalability through CMS integration.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, focusing on achievements related to UX strategy, design systems, data analysis for optimization, and cross-functional collaboration within marketing contexts. Use keywords like "UX Strategy," "Design Systems," "CMS," "Figma," "CRO," and "Marketing Operations."

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, rationale, and the operational benefits of your solutions. Prepare to discuss how you leverage data and user insights for continuous improvement and how you collaborate with technical and marketing teams.

• Company Research: Thoroughly research Zillow Group, its products, its "Cloud HQ" strategy, and its market position. Understand the company's commitment to innovation and customer-centricity, and consider how your design philosophy aligns with their values and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.