Product Designer (UX/UI) - Base44

📍 Job Overview

Job Title: Product Designer (UX/UI) - Base44

Company: Wix

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-08-25

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive the functional and visual design of core product experiences within the Base44 team, a fast-paced, AI-driven environment.

• Leverage cutting-edge AI coding tools (e.g., Claude, Codex) for rapid prototyping and validation, moving beyond traditional design workflows.

• Conduct comprehensive user research, including support ticket analysis, data review, usability testing, and user interviews, to deeply understand user needs and product performance.

• Collaborate closely with Product Managers, Developers, Analysts, and fellow UX/UI Designers to define requirements and craft effective, user-centric design solutions.

• Take full ownership of projects from conception through delivery, demonstrating strategic thinking and a proactive approach to problem-solving.

📝 Enhancement Note: This role specifically emphasizes the integration of AI tools within the design process, requiring candidates to have practical experience with AI coding assistants and a strong understanding of applied AI for user experience. This is a key differentiator for operations and product-focused roles in today's tech landscape.

📈 Primary Responsibilities

• Own the end-to-end design process for assigned product features, ensuring both functional efficacy and aesthetic quality.

• Develop high-fidelity prototypes and interactive mockups using Figma and other design tools, with a strong emphasis on design system adherence.

• Build functional prototypes directly using AI coding tools like Claude and Codex to rapidly explore and validate innovative design concepts.

• Conduct rigorous user research, including qualitative interviews, quantitative data analysis, and usability testing, to inform design decisions and identify areas for improvement.

• Collaborate effectively with cross-functional teams, including product management, engineering, and data analytics, to translate user needs and business requirements into intuitive and impactful design solutions.

• Champion best practices in UX/UI design and contribute to the continuous improvement of the design team's processes and methodologies.

• Actively participate in and contribute to the company's professional development programs, including guild courses, workshops, and mentorship opportunities, both as a learner and potentially as a teacher.

📝 Enhancement Note: The primary responsibilities highlight a blend of traditional UX/UI design ownership with a novel requirement for hands-on AI coding tool utilization for prototyping. This suggests the role is geared towards an individual who can bridge the gap between design and early-stage development using emerging technologies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 5+ years of dedicated UX and UI design experience within product teams, demonstrating a strong understanding of the full product lifecycle.

Required Skills:

• Proven expertise in UX patterns and a comprehensive understanding of the product lifecycle, from initial research and ideation through prototyping, design, and usability testing.

• Hands-on experience with AI development tools such as Claude and Codex, coupled with sufficient technical and development knowledge to build functional prototypes and collaborate effectively with engineers.

• Advanced proficiency in Figma, with a strong focus on building, maintaining, and working within a robust design system.

• Exceptional problem-solving abilities and clear, concise communication skills, with a demonstrated passion for continuous learning and professional development.

• Strategic thinking capabilities, with the ability to quickly grasp complex systems and translate them into clear, pixel-perfect design solutions.

• Experience conducting user research, including usability testing, user interviews, and competitive analysis. Preferred Skills:

• Experience working in an AI-driven product environment or with AI-powered platforms.

• Familiarity with data analysis tools and methodologies to derive insights for design improvements.

• Experience with A/B testing and data-informed design iteration.

• Contributions to open-source design projects or active participation in design communities.

📝 Enhancement Note: The requirement for hands-on experience with AI coding tools like Claude and Codex is a critical differentiator. This implies the company is looking for designers who are not just users of design software but are comfortable interacting with and leveraging AI for functional outputs, bridging the gap between design and development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct product design projects that clearly demonstrate your UX and UI expertise.

• For each project, provide a detailed case study outlining the problem statement, your role, the design process followed, key challenges, and the final solution.

• Include examples of your work with AI development tools (e.g., prototypes built with Claude/Codex) if available, highlighting innovative applications.

• Demonstrate proficiency in Figma, including examples of design system components, complex interfaces, and interactive prototypes.

• Clearly articulate the impact of your design solutions, supported by user research data, usability testing results, or key performance indicators (KPIs) where applicable. Process Documentation:

• Document your user research methodologies, including how you gather insights and translate them into actionable design requirements.

• Illustrate your approach to prototyping and user validation, showing how you iterate on designs based on feedback.

• Provide examples of how you have collaborated with engineering and product teams, highlighting communication strategies and handover processes.

• Showcase your understanding of design system principles and how you contribute to or utilize them to ensure consistency and scalability.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating practical application of AI tools in the design process and a deep understanding of design systems. Candidates should prepare to articulate how they leverage these specific elements to drive product innovation and efficiency.

💵 Compensation & Benefits

Salary Range: For a Product Designer (UX/UI) with 5-10 years of experience in Tel Aviv, Israel, the estimated annual salary range is approximately ₪250,000 - ₪400,000 (New Israeli Shekels). This range accounts for the specific requirements of working with AI tools and the demand for experienced designers in the Israeli tech market.

Benefits:

• Comprehensive professional growth opportunities, including access to guild courses and specialized workshops.

• Participation in guild days and dedicated soft and hard skills development programs.

• Access to mentorship programs, fostering career development and knowledge sharing.

• Standard Israeli employment benefits, likely including health insurance, vacation days, and potential stock options or bonuses, consistent with Wix's offerings.

• Opportunity to work with cutting-edge AI technologies in a dynamic startup environment within a larger established company.

Working Hours: The standard working hours are typically 40 hours per week, with the possibility of flexibility depending on project needs and team collaboration. This role is based on-site in Tel Aviv.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for experienced UX/UI designers in Tel Aviv, Israel, factoring in the advanced technical requirements (AI tools) and the company's established presence. The benefits listed are directly from the job description, emphasizing professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software & Internet, specifically focused on website building and AI-powered software development platforms.

Company Size: Wix is a large, publicly traded company (NASDAQ: WIX) with thousands of employees globally. Base44 operates as a distinct, fast-paced startup within Wix.

Founded: Wix was founded in 2006. Base44 is a newly acquired entity, operating with startup agility.

Team Structure:

• The Base44 team is structured with a startup mentality, emphasizing agility, rapid iteration, and direct impact.

• Designers work within cross-functional pods alongside Product Managers, Developers, and Analysts, fostering close collaboration.

• The reporting structure likely involves a design lead or manager within the Base44 unit, with potential dotted lines to broader Wix design leadership.

• Collaboration is highly encouraged, with a focus on shared learning and collective problem-solving. Methodology:

• Data-driven decision-making is a core tenet, utilizing analytics and user research to inform product direction.

• Agile development methodologies are employed, allowing for flexibility and rapid response to market changes and user feedback.

• Emphasis on AI-powered solutions, integrating artificial intelligence across product development and user experience.

• Continuous improvement and learning are embedded in the team's ethos, encouraging experimentation and knowledge sharing.

Company Website: https://www.wix.com/

📝 Enhancement Note: Understanding Base44's position as a startup within Wix is crucial. This implies a culture of innovation, speed, and direct impact, while benefiting from the resources and stability of a larger corporation. The AI focus is a significant cultural driver.

📈 Career & Growth Analysis

Operations Career Level: This role is for an Experienced Product Designer. It requires a significant level of autonomy, ownership, and the ability to mentor others. The designer is expected to lead design initiatives, influence product strategy, and contribute to the evolution of design systems and processes, particularly in the context of AI integration.

Reporting Structure: The Product Designer will report to a Design Lead or Head of Product within the Base44 unit. They will work closely with Product Managers and Engineering Leads, forming a core part of a cross-functional product team.

Operations Impact: The Product Designer's impact is direct and substantial, shaping the user experience of Base44's AI-powered software creation platform. Their work will influence user acquisition, engagement, retention, and the overall success of the product by making complex software creation accessible and intuitive. This role directly contributes to the company's mission of empowering creators.

Growth Opportunities:

• Specialization in AI Design: Deepen expertise in designing for AI-driven products and leveraging AI tools within the creative process.

• Leadership Development: Potential to grow into a Senior or Lead Designer role, mentoring junior designers and leading larger design initiatives.

• Cross-functional Mobility: Opportunities to move into Product Management or related GTM roles by leveraging deep product understanding.

• System Ownership: Take ownership of significant parts of the design system or key product areas, driving their evolution and impact.

• Learning & Teaching: Continuous engagement with the Wix design guild, offering chances to learn new skills and teach others through workshops and mentorship.

📝 Enhancement Note: The growth opportunities are strongly tied to the unique aspects of the role: AI integration and operating within a startup environment. This suggests a fast track for individuals who can adapt and innovate in emerging tech spaces.

🌐 Work Environment

Office Type: The role is based on-site in Tel Aviv, indicating a collaborative office environment. Wix offices are known for being modern, well-equipped, and fostering a creative atmosphere.

Office Location(s): Tel Aviv, Israel. Specific office details can be confirmed upon inquiry, but Wix typically provides comfortable and functional workspaces designed for collaboration and productivity.

Workspace Context:

• Expect a dynamic, fast-paced startup environment within the larger Wix ecosystem.

• The workspace will facilitate close collaboration with cross-functional teams, encouraging spontaneous discussions and problem-solving sessions.

• Access to state-of-the-art design tools, including Figma, and potentially specialized hardware or software for AI prototyping.

• Opportunities for informal learning and knowledge sharing through team meetups, design critiques, and internal events.

Work Schedule: The standard work schedule is full-time, likely aligning with typical Israeli business hours (e.g., Sunday-Thursday or Monday-Friday, with flexible start/end times). While on-site, a degree of flexibility may be offered, balancing project demands with personal needs.

📝 Enhancement Note: The on-site requirement in Tel Aviv suggests a preference for in-person collaboration, which is often beneficial for design roles that rely on rapid iteration and team synergy. The "startup within a company" model implies a balance of structured processes and agile execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and alignment with the role's core requirements, particularly regarding AI tool experience.

• Portfolio Review & Design Challenge: A detailed presentation of your portfolio, focusing on relevant UX/UI projects and your experience with AI tools. This may be followed by a take-home design challenge or an in-person/virtual whiteboard session to assess problem-solving skills and design thinking.

• Team Interviews: Meetings with potential team members (PMs, Developers, other Designers) to evaluate collaboration style, technical understanding, and approach to complex design problems.

• Hiring Manager Interview: A final discussion with the hiring manager to delve deeper into strategic thinking, leadership potential, and overall fit with the Base44 team's vision.

Portfolio Review Tips:

• Highlight AI Integration: Explicitly showcase projects where you utilized AI coding tools (Claude, Codex) for prototyping or validation. Detail the process and outcomes.

• Design System Focus: Clearly demonstrate your understanding and practical application of design systems within Figma. Show examples of component creation, usage, and contribution.

• Problem-Solution Narrative: Structure your case studies around clear problem statements, your unique design process, and measurable results or learnings. Quantify impact where possible.

• UX & UI Balance: Ensure your portfolio exhibits strong skills in both user experience strategy and visual interface design.

• Technical Collaboration: Be prepared to discuss how you collaborate with engineers and product managers, especially concerning AI-driven development.

Challenge Preparation:

• AI Tool Familiarity: Brush up on your understanding of how AI coding tools like Claude and Codex function and practice generating simple code snippets or prototypes.

• Design System Thinking: Be ready to discuss how you would build or extend a design system for a new product or feature.

• Problem Decomposition: Practice breaking down complex user problems into smaller, manageable design challenges.

• User Research Synthesis: Prepare to discuss how you gather and synthesize user feedback to drive design iterations.

📝 Enhancement Note: The interview process heavily emphasizes practical skills, particularly in AI tool usage and design systems. Candidates should be prepared to demonstrate their capabilities through their portfolio and potentially a design challenge, showcasing their ability to innovate with new technologies.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and design system management. Expect to work with complex design files and collaborate extensively within Figma.

• AI Coding Tools (Claude, Codex): Critical for building functional prototypes, exploring ideas rapidly, and collaborating with developers. Proficiency and hands-on experience are mandatory.

• Prototyping Tools: Beyond Figma, familiarity with other advanced prototyping tools may be beneficial for specific use cases.

Analytics & Reporting:

• Data Analysis Platforms: While not explicitly mentioned, expect to utilize data from analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) to inform design decisions and measure impact.

• User Feedback Tools: Experience with tools for collecting and analyzing user feedback, such as survey platforms or in-app feedback mechanisms.

CRM & Automation:

• Project Management Software: Familiarity with tools like Jira, Asana, or Trello for managing design tasks and collaborating with development teams.

• Collaboration Platforms: Slack, Microsoft Teams, or similar for daily communication and team coordination.

📝 Enhancement Note: The explicit mention of AI coding tools like Claude and Codex is a key differentiator. This indicates a forward-thinking approach to design where designers are expected to be comfortable with code generation and early-stage prototyping using AI, not just traditional design software.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Integration: A strong emphasis on leveraging cutting-edge AI technologies to redefine software creation and user experiences.

• User-Centricity: A deep commitment to understanding and serving the needs of creators, empowering them to bring their ideas to life.

• Collaboration & Agility: Operating with a startup mindset, fostering close teamwork, rapid iteration, and adaptability within a fast-paced environment.

• Ownership & Impact: Encouraging individuals to take full responsibility for their work and drive meaningful contributions to the product and company mission.

• Continuous Learning: A culture that values and supports ongoing professional development, skill enhancement, and knowledge sharing.

Collaboration Style:

• Cross-functional Pods: Designers work intimately within product teams, collaborating daily with PMs, developers, and analysts.

• Open Communication: Encouraging direct and transparent communication, feedback, and constructive critique to drive collective improvement.

• Knowledge Sharing: Active participation in design guilds, workshops, and mentorship programs to disseminate best practices and foster collective growth.

• Experimentation: A willingness to explore new ideas and technologies, including AI tools, and to learn from both successes and failures.

📝 Enhancement Note: The culture is defined by its dual nature: the agility and innovation of a startup (Base44) combined with the resources and structure of a large tech company (Wix). The core values revolve around AI, user empowerment, and collaborative growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI and integrating new capabilities effectively into the design process.

• Balancing Innovation with Scalability: Developing novel AI-driven features while ensuring they integrate seamlessly into a scalable product and design system.

• Bridging Design and Development with AI: Effectively translating AI capabilities into intuitive user experiences and collaborating with engineers on AI-powered features.

• Managing User Expectations: Educating users on the capabilities and limitations of AI-assisted software creation.

Learning & Development Opportunities:

• AI Design Specialization: Become a leader in designing for AI-powered products and utilizing AI in the design workflow.

• Advanced Tool Mastery: Gain deep expertise in Figma, AI coding tools, and potentially other emerging design and development technologies.

• Product Strategy Influence: Contribute directly to product strategy and roadmap decisions, leveraging design insights and AI potential.

• Mentorship & Leadership: Develop leadership skills through mentoring junior designers and potentially leading design initiatives within Base44.

• Wix Ecosystem Learning: Benefit from a wide array of internal courses, workshops, and conferences available through Wix's extensive professional development programs.

📝 Enhancement Note: The primary challenges stem from the innovative nature of the role, particularly the integration of AI. Growth opportunities are strongly linked to mastering these new technologies and contributing to the strategic direction of an AI-first product.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex product you designed where you had to balance user needs with technical constraints. How did you approach this?" (Prepare to discuss your process, trade-offs, and outcomes).

• "How would you leverage AI coding tools like Claude or Codex to rapidly prototype a new feature for a no-code software builder?" (Focus on practical application, speed, and validation).

• "Imagine we want to introduce a feature that allows users to describe their desired application in natural language. What are the key UX considerations you'd address?" (Demonstrate user-centric thinking and problem decomposition). Company & Culture Questions:

• "What excites you most about Base44's mission to redefine software creation with AI?" (Show genuine interest and alignment with the company's vision).

• "How do you stay updated on the latest trends in UX/UI design and AI technology?" (Highlight your commitment to continuous learning).

• "Describe a time you had to collaborate with engineers or product managers who had different priorities. How did you reach a consensus?" (Focus on communication, empathy, and problem-solving). Portfolio Presentation Strategy:

• AI Tool Showcase: Dedicate a section of your presentation to demonstrating your work with AI coding tools. Show the output, your process, and the benefits.

• Design System Deep Dive: Clearly articulate your approach to design systems, including your experience with Figma components and maintaining consistency.

• Impact Metrics: Quantify the impact of your design work whenever possible (e.g., improved conversion rates, reduced user errors, increased engagement).

• Storytelling: Frame each case study as a narrative, guiding the interviewer through the problem, your solution, and the results.

• Be Prepared for Technical Questions: Anticipate questions about your technical understanding, especially concerning AI and how designs translate to code.

📝 Enhancement Note: Interview preparation should heavily focus on showcasing practical experience with AI tools and design systems. Candidates need to demonstrate not just design skills but also a forward-thinking approach to technology integration and cross-functional collaboration.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the official Wix careers portal link provided.

• Curate Your Portfolio: Select 3-5 of your strongest UX/UI projects, ensuring at least one demonstrates your experience with AI coding tools like Claude or Codex. Prepare detailed case studies for each.

• Tailor Your Resume: Highlight your 5+ years of experience, specific skills in Figma, design systems, AI tools, and user research. Use keywords from the job description.

• Practice Your Portfolio Presentation: Rehearse walking through your case studies, focusing on clear articulation of problems, processes, solutions, and impact, especially regarding AI integration.

• Research Wix and Base44: Understand Wix's product suite and Base44's specific mission and AI-driven approach. Prepare thoughtful questions about the team, product, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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