Product Designer (UX/UI)

📍 Job Overview

Job Title: Product Designer (UX/UI)

Company: Goodlord

Location: London (E1), United Kingdom

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: April 10, 2026

Experience Level: Mid-Level (2-5 years suggested)

Remote Status: Hybrid (2 days in office, 3 days remote)

🚀 Role Summary

• Drive user-centered design principles to enhance the renting experience for agents, landlords, and tenants within a fast-paced scale-up environment.

• Collaborate closely with Product Managers and Engineers to translate user needs and business objectives into intuitive and effective end-to-end design solutions.

• Own the design quality across product features, from initial user research and concept development through to implementation, iteration, and post-launch analysis.

• Contribute to product strategy by providing design expertise and influencing decisions based on user data, market trends, and business goals.

📝 Enhancement Note: The original description clearly outlines a Product Designer role with a strong emphasis on UX/UI. Given the context of a scale-up company like Goodlord, this role is likely to involve significant ownership and influence over the product's user experience. The "end-to-end design solutions" implies responsibility for the entire design lifecycle, from discovery through to delivery and iteration.

📈 Primary Responsibilities

• Conduct user research (interviews, surveys, usability testing) to deeply understand the needs, pain points, and behaviors of agents, landlords, and tenants.

• Translate research findings and product requirements into wireframes, user flows, prototypes, and high-fidelity mockups for web-based applications.

• Design and iterate on user interfaces and interaction patterns, ensuring a balance between aesthetic appeal, usability, and adherence to best-practice UX patterns.

• Collaborate effectively with Product Managers to define product roadmaps and with Engineers to ensure accurate implementation of designs, providing clear specifications and ongoing support.

• Advocate for the user throughout the product development process, ensuring design decisions are data-informed and aligned with user-centered design principles.

• Contribute to the evolution of Goodlord's design system and ensure consistency in design language and user experience across all product touchpoints.

• Participate in design critiques and provide constructive feedback to peers, fostering a collaborative and high-performing design team.

• Continuously analyze user feedback and product analytics to identify opportunities for design improvements and feature enhancements.

📝 Enhancement Note: The primary responsibilities have been expanded to detail the typical activities of a mid-level Product Designer in a tech company, focusing on the full design lifecycle from research to iteration. The emphasis on user-centered design, collaboration, and data-informed decision-making is crucial for this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field is often preferred. Equivalent practical experience will also be strongly considered.

Experience: Proven track record of 2-5 years in end-to-end product design, specifically for web-based applications, with a strong portfolio demonstrating successful project outcomes.

Required Skills:

• End-to-End Design: Demonstrated experience in the full product design lifecycle, from user research and ideation to prototyping, visual design, and implementation support.

• UX/UI Design Expertise: Strong proficiency in creating intuitive user flows, wireframes, interactive prototypes, and polished user interfaces.

• Visual Design Acumen: Excellent aesthetic sense with the ability to create visually appealing designs that are also highly usable and aligned with modern UX patterns.

• User Research & Data Analysis: Experience conducting user research methods and using data (quantitative and qualitative) to inform design decisions and measure impact.

• Prototyping Tools: Proficiency with industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe XD).

• Communication & Collaboration: Ability to clearly articulate design rationale, present work effectively, and collaborate constructively with cross-functional teams (Product Managers, Engineers, stakeholders).

• User-Centered Mindset: A deep commitment to understanding and advocating for user needs throughout the design process.

• Problem-Solving: Ability to tackle complex design challenges and develop innovative, effective solutions.

Preferred Skills:

• Experience working in a scale-up or fast-paced tech environment.

• Familiarity with design systems and their implementation.

• Knowledge of accessibility standards (WCAG) and inclusive design principles.

• Experience with A/B testing and iterative design based on performance metrics.

• Understanding of the real estate or property technology (PropTech) industry.

📝 Enhancement Note: Based on the "proven end-to-end experience designing web-based applications, with a strong portfolio" and the nature of a scale-up, a mid-level designation is inferred. The required skills are directly mapped from the job description, with "Problem-Solving" added as a critical competency for product designers. Preferred skills are typical additions that would make a candidate stand out.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 detailed case studies that illustrate your end-to-end design process for web-based applications. Each case study should clearly articulate the problem, your role, the design process, key decisions, and the impact/outcomes.

• Problem Definition: Clearly define the user or business problem you were solving in each case study.

• Design Process Documentation: Detail your methodology, including user research, ideation, wireframing, prototyping, usability testing, and iteration.

• Visual Design Execution: Present high-fidelity mockups and UI elements that demonstrate strong visual design skills and adherence to UX best practices.

• Impact & Metrics: Quantify the success of your designs where possible, using metrics, user feedback, or business outcomes to demonstrate value.

Process Documentation:

• Workflow Design: Demonstrate how you have mapped out and optimized user workflows to improve efficiency and user satisfaction.

• User Journey Mapping: Provide examples of user journey maps you have created and how they informed design solutions.

• Iterative Design: Showcase instances where you have iterated on designs based on user feedback, A/B testing, or analytics.

📝 Enhancement Note: For a Product Designer role, a strong portfolio is paramount. These requirements are structured to guide candidates on what Goodlord will likely expect to see, emphasizing process, problem-solving, and demonstrable impact. The focus on "end-to-end" and "iteration" is key.

💵 Compensation & Benefits

Salary Range: Based on the London location, mid-level experience (2-5 years), and the tech industry, a competitive salary range for a Product Designer (UX/UI) in London is estimated to be between £55,000 and £75,000 per annum. This estimate is derived from current market data for similar roles in London, considering factors like company size, funding stage (scale-up), and the demand for skilled design professionals.

Benefits:

• Annual Development Fund: A dedicated budget to support your professional growth and learning goals.

• Bi-weekly Coaching: Access to professional coaching sessions with Sanctus for mental well-being support.

• Generous Holiday Entitlement: 25 days of annual leave, plus UK Bank Holidays, increasing by 1 day for each full year of service up to a maximum of 32 days.

• Parental Leave: A generous 3 months of fully-paid parental leave for all genders.

• Great Place to Work Certification: Indication of a positive and supportive work environment.

• Hybrid Working Model: Flexibility to work 2 days a week in the London office and 3 days remotely.

• Potential for Equity/Stock Options: Common in scale-ups, though not explicitly stated, this is a possibility.

Working Hours: The standard working hours are approximately 40 hours per week, with a hybrid model allowing for flexibility in location.

📝 Enhancement Note: Salary is estimated based on typical market rates for a mid-level Product Designer in London, UK. The listed benefits are directly extracted from the job description and are presented with context relevant to operations professionals. The working hours are a standard estimate for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Property Technology (PropTech), FinTech (as they are regulated by the FCA). Goodlord operates within the UK rental market, aiming to streamline and improve the experience for agents, landlords, and tenants.

Company Size: Approximately 320 employees ("Goodlordians") across the group. This indicates a mid-sized scale-up environment, offering a good balance of established processes and opportunities for individual impact.

Founded: Goodlord was founded with the mission to simplify renting, driven by the understanding of increasing digital expectations from "Generation Rent." The company has grown significantly, now serving around 3,000 letting agents.

Team Structure:

• Product & Engineering: This role sits within the Product and Engineering teams, working closely with Product Managers and Engineers.

• Cross-functional Collaboration: The design team is expected to collaborate extensively with other departments, including Sales, Marketing, and Customer Support, to ensure a cohesive user experience across the entire customer journey.

• Design Team Integration: While not explicitly detailed, Product Designers typically work within a broader design function, potentially including UX researchers, UI designers, and design operations specialists.

Methodology:

• User-Centric Approach: A strong emphasis on understanding and serving the needs of multiple user groups (agents, landlords, tenants, guarantors).

• Data-Driven Decisions: Utilizing research and data to inform design choices and measure the impact of implemented solutions.

• Agile Development: Likely operating within an agile framework, requiring adaptability and iterative design processes.

• Iterative Improvement: Commitment to continuous improvement based on user feedback, performance metrics, and market evolution.

Company Website: https://www.goodlord.co/careers

📝 Enhancement Note: The company context is built by synthesizing information about Goodlord's mission, size, and industry. The "scale-up" nature implies a dynamic environment where design plays a critical role in growth and user satisfaction. The emphasis on user-centricity and data is a common theme in successful tech companies.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Product Designer role. It implies a need for demonstrated proficiency in the entire design process, the ability to work with a degree of autonomy, and the capacity to influence product direction. The role requires not just execution but also strategic input, particularly in shaping user journeys and influencing product strategy.

Reporting Structure: The designer will report into a Head of Product or Design Lead, working day-to-day alongside Product Managers and Engineers on specific product squads or initiatives.

Operations Impact: The Product Designer's impact is directly tied to improving the user experience, which in turn drives customer acquisition, retention, and overall satisfaction within the rental market. By simplifying complex processes and enhancing usability, the designer contributes to Goodlord's mission and its competitive position in the PropTech/FinTech space.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas of UX/UI, user research, or design systems.

• Leadership Potential: With proven success, there's potential to move into Senior Product Designer roles, Lead Designer positions, or even Design Management.

• Cross-Functional Exposure: Gain broad experience working across different product areas and collaborating with various departments, enhancing overall business acumen.

• Impactful Projects: Contribute to significant product developments that have a tangible impact on thousands of users in the UK rental market.

• Professional Development: Supported by an annual development fund and a culture that values learning.

📝 Enhancement Note: This section analyzes the role's position within a typical product development hierarchy and outlines potential career trajectories. The "Operations Impact" section is adapted to reflect the impact of a Product Designer on the business's operational success and growth, rather than a traditional operations role.

🌐 Work Environment

Office Type: Goodlord operates a hybrid working model, with a requirement of 2 days per week in their London (E1) office. This suggests a modern office environment designed to facilitate collaboration, team building, and focused work when on-site.

Office Location(s): The primary office location mentioned is London (E1), a central and accessible area within the UK's capital.

Workspace Context:

• Collaborative Spaces: The London office likely features collaborative zones, meeting rooms, and potentially quiet areas to support different working styles.

• Technology & Tools: Access to the necessary design software, hardware, and communication tools required for effective UX/UI work.

• Team Interaction: On-site days are opportunities for face-to-face brainstorming, design reviews, and building stronger relationships with Product Managers, Engineers, and other team members.

Work Schedule: The role is full-time, with standard working hours (estimated 40 hours/week). The hybrid model offers flexibility, allowing designers to structure their remote days effectively for deep work and focused design tasks, while leveraging office time for collaboration and team engagement.

📝 Enhancement Note: The work environment is described based on the hybrid model and office location, emphasizing the blend of remote flexibility and in-office collaboration typical for modern tech companies.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your CV and a link to your portfolio.

• Portfolio Review: Initial screening will involve a thorough review of your portfolio to assess design skills, process, and impact.

• Initial Screening Call: A brief call with a recruiter or hiring manager to discuss your background, motivations, and fit for the role.

• Design Challenge/Case Study Presentation: You may be asked to complete a take-home design challenge or present a case study from your portfolio in detail, demonstrating your problem-solving approach and design thinking.

• Team Interviews: Interviews with Product Managers, Engineers, and potentially other designers to assess collaboration skills, technical understanding, and cultural fit.

• Final Interview: A meeting with a senior leader (e.g., Head of Product/Design) to discuss strategic alignment and overall suitability.

Portfolio Review Tips:

• Curate Selectively: Choose your strongest 3-5 projects that best showcase your end-to-end design process and impact.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process, your rationale for key decisions, and the measurable outcomes.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes) to illustrate your design journey and final solutions.

• Highlight Collaboration: Mention how you worked with cross-functional teams and incorporated their feedback.

• Tailor to Goodlord: If possible, subtly align your case studies with challenges relevant to Goodlord's domain (e.g., streamlining complex processes, improving user onboarding).

Challenge Preparation:

• Understand the Brief: If given a take-home challenge, ensure you fully understand the problem statement and constraints.

• Document Your Process: Treat the challenge as a mini case study; document your thinking, research (even quick assumptions), design iterations, and final solution.

• Focus on Rationale: Be prepared to explain why you made certain design decisions, not just what you designed.

• Practice Presentation: Rehearse presenting your work clearly and concisely, anticipating questions about your approach and trade-offs.

📝 Enhancement Note: This section provides a structured approach to the application process, focusing on the critical role of the portfolio and preparing candidates for typical interview stages in a product design role at a tech company.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Highly likely to be the primary tool for UI design, prototyping, and collaboration.

• Sketch: Potentially used, especially if there's a legacy component or preference.

• Adobe Creative Suite (Illustrator, Photoshop): For asset creation or advanced image manipulation.

Prototyping & User Research Tools:

• InVision, Marvel, or similar: For advanced prototyping and collaboration.

• UserTesting.com, Maze, Hotjar, or similar: For conducting remote usability testing and gathering user feedback.

• Google Forms, SurveyMonkey, Typeform: For creating surveys and gathering qualitative data.

Collaboration & Project Management:

• Slack: For day-to-day team communication.

• Jira, Asana, Trello: For managing product backlogs, sprints, and design tasks.

• Confluence: For documentation and knowledge sharing.

Analytics & Reporting:

• Google Analytics: To track user behavior on the web application.

• Mixpanel, Amplitude, or similar: For product analytics and understanding user engagement.

📝 Enhancement Note: This section lists common tools used by Product Designers in tech companies, focusing on design, prototyping, research, and collaboration platforms. Figma is highlighted as a probable primary tool.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of agents, landlords, and tenants, ensuring their experience is at the forefront of all design decisions.

• Collaboration: Working effectively in cross-functional teams, valuing input from Product Managers, Engineers, and other stakeholders to achieve shared goals.

• Impact-Driven: Focusing on delivering designs that not only look good but also solve real problems and drive measurable business outcomes.

• Continuous Improvement: Embracing an iterative approach to design, always seeking ways to learn, adapt, and enhance the product based on feedback and data.

• Transparency & Ownership: Taking responsibility for design decisions and communicating openly about the process and rationale.

Collaboration Style:

• Cross-functional Integration: Designers are integrated into product squads, working closely with PMs and Engineers from ideation through to release.

• Open Feedback Culture: Encouraging constructive critique and feedback sessions within the design team and with cross-functional partners.

• Knowledge Sharing: A culture that supports sharing design best practices, learnings, and insights across the team and wider organization.

📝 Enhancement Note: This section extrapolates Goodlord's likely team culture and values based on their stated mission, employee number, and industry. The emphasis is on a collaborative, user-focused, and iteration-driven environment common in successful scale-ups.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating the needs of diverse user groups (agents, landlords, tenants) into design solutions that also meet business objectives and technical constraints.

• Fast-Paced Environment: Adapting to evolving priorities and delivering high-quality design work within tight timelines common in scale-ups.

• Cross-Functional Alignment: Ensuring consistent understanding and buy-in for design decisions across various departments, especially Product and Engineering.

• Data Interpretation: Leveraging and interpreting quantitative and qualitative data to make informed design decisions, sometimes in the absence of perfect information.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to specialize in UX research, interaction design, visual design, or design systems.

• Industry Exposure: Gaining experience in the PropTech and FinTech sectors, understanding regulatory requirements (FCA).

• Mentorship: Potential for mentorship from senior designers or product leaders within the company.

• Professional Development Fund: Utilising the annual fund for courses, conferences, or workshops relevant to product design.

📝 Enhancement Note: This section identifies potential challenges specific to a Product Designer role in a dynamic scale-up and highlights the learning and development pathways available.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs or business requirements in a design. How did you approach it, and what was the outcome?" (Focus on your problem-solving, compromise, and decision-making process.)

• "Walk us through a complex user journey you designed. What were the key pain points, and how did your design address them?" (Be ready to present a case study from your portfolio and explain your rationale.)

Company & Culture Questions:

• "What interests you about Goodlord's mission and the PropTech industry?" (Research Goodlord's market position, competitors, and recent news.)

• "How do you see your design philosophy aligning with our user-centric approach?" (Connect your values and experience to their stated values.)

Portfolio Presentation Strategy:

• Structure for Clarity: Organize your portfolio around 3-5 compelling case studies. For each, clearly state the problem, your role, the process, your solutions, and the impact.

• Focus on Process: Emphasize how you arrived at your solutions, not just the final UI. Show your thinking, iterations, and research.

• Quantify Impact: Use metrics, user feedback quotes, or business results to demonstrate the value of your design work.

• Be Prepared for Deep Dives: Anticipate questions about specific design decisions, trade-offs, and challenges faced in your projects.

• Showcase Adaptability: Highlight your ability to work across different project types and adapt your approach based on project needs.

📝 Enhancement Note: These interview questions and preparation tips are tailored for a Product Designer role, focusing on process, problem-solving, user advocacy, and collaboration, which are critical for success at a company like Goodlord.

📌 Application Steps

To apply for this Product Designer (UX/UI) position:

• Submit Your Application: Apply through the provided link, ensuring you include your CV and a direct link to your online portfolio.

• Portfolio Customization: Ensure your portfolio prominently features 3-5 detailed case studies that showcase your end-to-end design process for web-based applications, highlighting problem-solving and impact.

• Resume Optimization: Tailor your resume to emphasize relevant UX/UI skills, experience with web applications, user research methodologies, and collaborative project work.

• Prepare Your Narrative: Be ready to articulate your design philosophy, your process, and the impact of your work during interviews. Practice presenting your portfolio case studies clearly and concisely.

• Company Research: Thoroughly research Goodlord's mission, products, target users (agents, landlords, tenants), and their position in the PropTech market. Understand their hybrid work model and company values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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